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Paris Hilton wants to be the ‘Queen of the Metaverse’

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Paris Hilton wants to be the ‘Queen of the Metaverse’

Hilton attends the invite-only celebration in individual every year, however this explicit scene performed out final month in Paris World, Hilton’s digital expertise on standard gaming platform Roblox, the place she joined as an avatar. Practically 400,000 Roblox customers visited her digital Neon Carnival that mid-April weekend, about 40 instances the quantity of people that went in actual life this yr, in line with Hilton. (The digital occasion was sponsored by Levi’s and designed partially by Brent Bolthouse, the founding father of the unique Neon Carnival).

It is a idea Hilton has seen success with earlier than. On New Yr’s Eve, she DJed a dwell set in the identical digital world, taking part in as her avatar. In Paris World, customers can even purchase digital clothes, ebook a jet ski journey or pay to achieve entry to a VIP part of a membership.

“I’ve at all times been an undercover nerd, so I have been obsessive about something to do with expertise and the long run,” Hilton advised CNN Enterprise in an interview final month. “Now my new nickname is ‘The Queen of the Metaverse,’” she added, referring to a sobriquet she has used on the pink carpet and in various her social media posts, which, in line with her firm 11:11 Media, first emerged within the NFT house on Twitter.

Hilton has lengthy been a trendsetter. She arguably grew to become an influencer earlier than the time period even existed after her actuality TV present, “The Easy Life,” debuted in 2003. However Hilton, the great-granddaugther of lodge mogul Conrad Hilton, has additionally been working to redefine her public picture as a profitable businesswoman and to cement her standing as an innovator.

Not too long ago, she’s embraced two buzzy however speculative traits in tech: the metaverse, a imaginative and prescient for an immersive digital world that also doesn’t exist; and non-fungible tokens, often known as NFTs, which seek advice from items of digital content material linked to the blockchain, the digital ledger system underpinning varied cryptocurrencies.

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Hilton has invested in a number of tech firms, together with backing digital avatar startup Genies and animation app immi, which permits some NFT house owners to convey the characters of their digital paintings to life. She additionally purchased a Bored Ape Yacht Membership NFT, a dear and extremely wanted assortment that is attracted movie star patrons. Hilton has additionally created her personal NFT paintings. One in all her newest NFT items, referred to as the “Iconic Crypto Queen” and created in collaboration with standard NFT artist Blake Kathryn, bought for $1.111 million — a nod to 11:11 Media, Hilton’s new firm named after her favourite time of day.
Whereas the way forward for each the metaverse and NFTs stays unclear, arguably all of the extra so for the latter after a crypto market crash this month, some say there may be actual potential for celebrities who embrace digital gatherings and merchandise. “For celebrities, like manufacturers, that is one other method for them to have interaction with their followers and audiences,” stated Michael Inouye, a principal analyst at ABI Analysis. “This may very well be by means of digital occasions, live shows, reveals and extra. They might promote digital merchandise so followers might present their fandom each of their actual and digital lives.”

Her wager on these digital services is only one piece of Hilton’s rising empire. Final fall, Hilton introduced all of her initiatives underneath 11:11 Media. The corporate contains her 19 product traces, corresponding to fragrances, clothes and make-up, which have surpassed over $4 billion in all-time income, in line with the corporate. It additionally contains her manufacturing firm Slivington Manor Leisure — which is behind TV initiatives together with “Cooking with Paris” and “Paris Hilton in Love” — and her podcast firm London Audio.

“We’re rising rapidly and wish to discover the expertise of people who find themselves on this house,” stated Hilton. To that finish, Hilton is partnering with ZipRecruiter, a web based platform for job seekers, so as to add extra staff to her roster. 11:11 Media is quickly launching a sweepstakes for somebody to win a mentorship program along with her in Los Angeles to study most of the facets of working her enterprise.

“Mentorship can also be one thing that is actually vital for me. My mentor was my grandfather,” she stated of the late Barron Hilton, the enterprise magnate who was the previous president, chairman and CEO of Hilton Inns Company. “It is simply all the recommendation he gave me and the assist has actually caught with me all through my profession. I need to have the ability to try this for another person.”

A voice for NFTs

In 2019, Hilton emerged as one of many earliest movie star promoters of NFTs. She was approached by a pal who was elevating cash for restoration efforts associated to Australia’s wildfires on the time. When Hilton was requested to create a digital artwork piece on her iPad, she drew certainly one of her cats, Munchkin. All proceeds went to charity.

“I then discovered myself on websites corresponding to Clubhouse in the course of the pandemic speaking to artists in regards to the NFT world and assembly with leaders within the house,” she stated. “I grew to become obsessive about it and began collaborating with artists. … It is one thing I actually imagine in.”

Since then, she has develop into a public voice for NFTs. Throughout an look on “The Tonight Present Starring Jimmy Fallon” earlier this yr, Hilton and Fallon shared footage of their Bored Ape NFTs in a dialog that one information outlet described as “frankly, hallucinogenic.” The yr earlier than, she used her time on the present to highschool Fallon on how NFTs work.
Paris Hilton attends the 64th Annual Grammy Awards in her "Queen of the Metaverse" dress
Different celebrities together with Snoop Dogg, Lindsay Lohan and Shawn Mendes have launched their very own NFTs. However just lately there have been indicators the NFT market could also be deflating. The NFT market declined to a every day common of about 19,000 gross sales earlier this month in comparison with 225,000 in September, in line with knowledge cited by the Wall Road Journal.
In 2021, then-Twitter CEO Jack Dorsey bought his first-ever printed tweet as an NFT, for cryptocurrency valued at $2.9 million, however when the person who bought it put it up on the market, it attracted provides at a fraction of the value.

The value of Bitcoin — the biggest cryptocurrency — dropped beneath $30,000 earlier this month and has struggled to rise above that degree since then. It stays down greater than 50% from its file excessive in November. Different cryptocurrencies have been hit onerous too in latest weeks.

Together with the dangers related to the volatility of NFTs and the broader crypto house, scams and thefts additionally persist. Some celebrities have additionally had class-action lawsuits filed towards them for allegedly collaborating in so-called “pump and dump” crypto schemes.

“These have often been related to cryptocurrencies the place the movie star will hype it up after which when individuals spend money on it they in flip round and promote their foreign money at a revenue,” stated Inouye. “This speaks to the much less savory aspect of all of NFT-blockchain-crypto, which is a minimum of partially pushed by hype and hypothesis.”

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Hilton stated she’s been cautious to not give recommendation on what individuals can purchase, noting she’s solely fascinated by NFTs to “assist the artists” and “not for funding causes.”

A public notion shift

Hilton has confirmed herself as a profitable entrepreneur for years however she stated public notion of her — which was fixated on her heiress and socialite standing — did not shift till the discharge of 2020 documentary “That is Paris.” The movie, launched on YouTube and since considered greater than 58 million instances, referred to as out the mistreatment she allegedly confronted at a boarding faculty facility as a young person.

“The documentary modified my life in each single method,” she stated. “For therefore lengthy, individuals had so many misconceptions of me due to the character I used to be taking part in … nearly like a coping mechanism. Now they perceive who I really am and what I have been by means of. I am not a dumb blonde. I am simply superb at pretending to be one.”

Because the launch of the documentary, she has labored to vary legal guidelines in seven states as a part of an effort to crack down on abusive youth amenities. Earlier this month, Hilton visited the White Home to debate new laws aimed defending youngsters in such applications.
Paris Hilton visits the White House to advocate for institutionalized youth

“I’ll at all times be grateful to ‘The Easy Life’ as a result of it actually helped me launch my model and all my companies. However there may be a lot extra to me,” she stated. “I wish to be recognized and revered for the businesswoman I’m, the enterprise and model that I’ve created and for being an advocate for youngsters who’ve suffered from the abuse and trauma that myself and so many others have.”

Hilton stated she continues to search for new methods to innovate on and offline, develop her NFT assortment and assist others develop their very own manufacturers.

“It is superb now with the expertise accessible to anybody from their front room — if they’ve Wi-Fi connection, an iPhone or no matter they’re capturing their content material on — they can construct a model, assist their households, be themselves and categorical themselves in that method,” she stated. “It makes me proud that I created this new style of a celeb. … I like being an innovator and somebody who’s a primary at issues. It is simply unbelievable to see what that is morphed into.”

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Yen rebound ripples across global markets

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Yen rebound ripples across global markets

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A dramatic rebound in the yen has sent shockwaves across global markets and left the currency on course for its best month this year, setting the scene for further volatility around Japanese and US central bank meetings this week.

The yen has leapt 4.7 per cent against the dollar in July, helped by the possibility that the Bank of Japan could raise interest rates on Wednesday, narrowing the yawning gap with Federal Reserve borrowing costs that had driven the currency to a string of multi-decade lows. Expectations of Fed cuts have also ramped up following a fall in US inflation earlier this month.

The currency’s recovery has been turbocharged by the unwind of popular “carry trades”, where investors borrowed in yen to fund the purchase of higher yielding currencies and had pushed bets against the yen to their most extreme levels for around two decades. 

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Analysts say that as investors have rushed to cut their losses on misfiring carry trades, they have been forced to sell assets in other corners of markets, adding fuel to a sharp sell-off in global tech stocks.

“The FX market is moving everything right now, because yen-funded carry trades have been one of the most popular trades this year — cutting the positions is affecting other risk positions as well,” said Athanasios Vamvakidis, global head of foreign exchange at Bank of America. 

While the yen stabilised on Friday, forex traders say volatility will intensify next week as markets prepare for a knife-edge interest rate decision by the Bank of Japan and adjust to a global shift in risk appetite and the massive unwinding of speculative currency positions. 

The predictions, made by traders in Tokyo at three investment banks, came at the end of a week in which the yen surged from ¥157.5 against the dollar to ¥153.71.

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But traders also warned that a BoJ decision on Wednesday to leave interest rates untouched could trigger a rapid reversal for the yen, sending it back on course towards the ¥161 per dollar low at which the Japanese authorities are suspected of having intervened in mid-July.

“Things really could get interesting next week for the yen, because the set-up going into the BOJ meeting is very different given that market sentiment towards the carry trade has clearly changed,” said Benjamin Shatil, FX strategist at JPMorgan in Tokyo.

“There are still a lot of short yen positions out there, which could be unwound if we get a move through 152. At the same time, if the BOJ refrains from making any substantial announcement, there might be very little resistance to the yen falling back,” he added.

Traders in swaps markets are evenly split on the prospect of the Bank of Japan lifting its key rate 0.15 percentage points to 0.25 per cent next week, up from a probability of a quarter earlier this month. 

Looming over this has been the influence from the US political scene, including comments by Donald Trump that the US had a “big currency problem” because of the weakness of yen and yuan, signalling he might explore different options for weakening the dollar if he wins the presidential election in November. 

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That has played alongside the heavy sell-off on Wall Street led by tech shares.  

“The most crowded fund manager trade had been long tech stocks and in FX it’s been short yen . . . this week has seen the most crowded trades unwind and I’m sure there was some cross over between the two,” said Chris Turner, global head of research at ING.

BoJ-watchers believe that the currency moves have placed the central bank in a difficult position, as the current economic situation appears to justify a small rate increase. If the BoJ decides not to move, said analysts, the market may decide that it has held back because the yen is now stronger, allowing the market to interpret the decision as purely reactive.

“Over the last two years people have made a lot of money shorting yen . . . there will be a bias to jump back in if the BoJ doesn’t lift rates,” said Turner.

Additional reporting by Kate Duguid in New York

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Team USA wins its first medal of the Paris Summer Olympics

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Team USA wins its first medal of the Paris Summer Olympics

The United States won its first medals at the Paris Olympic Games when Kassidy Cook and Sarah Bacon took silver in the synchronized 3m springboard final on Saturday. Cook (right) and Bacon pose after the competition at the Aquatics Center in Saint-Denis, north of Paris.

Sebastien Bozon/AFP via Getty Images


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NPR is in Paris for the 2024 Summer Olympics. For more of our coverage from the games head to our latest updates.

PARIS — Divers Sarah Bacon and Kassidy Cook have won the United States’ first medal of the Paris Olympics.

Bacon and Cook took home the silver in the 3-meter synchronized springboard competition, held at the Aquatics Center in Saint-Denis, north of Paris. This is the first time the U.S. has medaled in the event since 2012.

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Chinese competitors Chang Yani and Chen Yiwen took the gold, followed by Bacon and Cook of the U.S. Scarlett Mew Jensen and Yasmin Harper of Great Britain won the bronze medal.

This is the first medal for both Bacon and Cook. Bacon is making her Olympic debut. Meanwhile, Cook competed in the 2016 Summer Olympics in Rio de Janeiro, where she came in 13th in the women’s 3-meter springboard.

It’s the first medal of what’s expected to be another record haul of medals for Team USA at a Summer Olympics.

Kassidy Cook and Sarah Bacon of the U.S. compete in the women's synchronized 3-meter springboard diving final at the Paris 2024 Olympic Games at the Aquatics Centre in Saint-Denis, north of Paris, on Saturday. They won silver, the first U.S. medal in the event since 2012.

Kassidy Cook and Sarah Bacon of the U.S. compete in the women’s synchronized 3-meter springboard diving final at the Paris 2024 Olympic Games at the Aquatics Centre in Saint-Denis, north of Paris, on Saturday. They won silver, the first U.S. medal in the event since 2012.

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Paris Olympics lift off with extravagant opening ceremony

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Paris Olympics lift off with extravagant opening ceremony

The Paris Olympics kicked off with an extravagant opening ceremony on Friday night when an armada of boats carried 10,500 athletes along the Seine — the first outdoor version of the spectacle that was expected to be watched by a billion people.

Earlier, a shadow was cast over the event by an act of criminal sabotage that hit France’s high-speed rail network in the early hours of the morning causing nationwide transport chaos. Heavy rain then began to fall about 30 minutes into the three-hour show, a nightmare scenario for the planners of the theatrical performance that featured a massive cast of dancers, two orchestras and a clutch of pop stars, including Lady Gaga doing a cabaret-tinged song.

Before the ceremony, interior minister Gérald Darmanin said: “We are ready for this magnificent event,” adding that no specific threats had been detected. The railway sabotage would “not have direct consequence on the Olympics or the ceremony”. 

Lady Gaga performs the opening number on the riverbank © Sina Schuldt/dpa

By mid-afternoon long queues had formed for ticket holders to get into the highly secured perimeter along the Seine river where 320,000 spectators were expected along the medieval-era cobblestone quays. The format of the event required heavy security: 45,000 police were deployed on the ground and in the air, using helicopters, drones and snipers positioned on roofs. 

The weather also tested the dozens of experienced ship captains powering the parade, who navigated at precisely the right speed to keep the show on line. Some spectators fled the quays for cover as rain poured down.

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President Emmanuel Macron hosted more than 100 heads of state at Trocadero plaza across the river from the Eiffel tower where the athletes disembarked for a final parade and a performance by francophone favourite Céline Dion. Jill Biden, wife of the US president, and other leaders attended a reception at the Elysée palace beforehand. 

Map showing the route of the boat parade along the Seine river for the opening ceremony of the Paris Olympics

The idea for such an ambitious opening was the brainchild of one man, Thierry Reboul, an event specialist known for punchy marketing stunts, but pulling it off it needed more than 15,000 performers, technicians and firework specialists.

The performance featured ballet dancers on the roof of the Louvre, while hundreds of modern dancers and breakdancers performed along the quays and on some of the boats. Performers were clad in handmade outfits stitched by French couturiers, and LVMH’s Louis Vuitton trunk suitcases were prominently displayed in a lengthy segment. Bernard Arnault’s LVMH was an Olympics sponsor.

Organisers had to scale back some elements, such as BMX riders set to do tricks on a ramp because rain made it too slippery.

Floriane Issert, wearing the Flag of the International Olympic Committee (IOC), is seen on a Metal Horse on the River Seine during the opening ceremony © Getty Images

When Reboul pitched the idea for the river ceremony to Tony Estanguet, head of the Paris organising committee, the two-time gold medal winner reacted with stupor that quickly became enthusiasm. “It will be ambitious, audacious and totally crazy,” said Estanguet, recalling the moment. 

Reboul said the idea came to him on a walk along the Seine, the snaking river whose banks were chosen by a Gallic tribe called the Parisii to found a settlement about two thousand years ago. He told himself: “It should be here, of course it should be here, and nowhere else.”

The organisers hired Thomas Jolly, a 42-year-old theatre director known for a musical called Starmania, who started imagining how to convey the spirit of France from literature and culture to history. “I’m used to designing performances on a stage, and this time the entire city was my canvas,” he told reporters earlier this week. 

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Zinedine Zidane, former French football player and manager, hands the Olympic Torch to Spanish tennis player Rafael Nadal © Getty Images

Jolly hired a team he has long worked with — a musical director, choreographer and a costume designer, all renowned in their fields — and also included author Leila Slimani, scriptwriter Fanny Herrero, who created the show Call My Agent!, and others to help him write the 12 tableaux that make up the ceremony.

Before they started writing, they took long walks along the Seine for inspiration and researched the history of its bridges, such as the oldest, Pont Neuf, finished under King Henry IV in 1607, and the Pont d’Austerlitz, commissioned by Napoleon Bonaparte, from which the parade will begin.

“We drew on the past of each site and monuments: almost each stone tells something about our history of France, of the history of Paris, a history which is connected to the world,” he said. 

But Jolly and Estanguet did not want the theatrics to overshadow the athletes, instead putting them at the centre of it by giving them the best spots to view the show — the decks of the boats on the river. 

“The athletes are the heroes of the show,” said Estanguet.

Although officials remained vague about the price, French media reported that the ceremony cost about €120mn, roughly four times that of the opener of the London 2012 Games. The overall cost for the Paris Games, which was pitched as a greener edition because little new infrastructure was built, is expected to reach €9-10bn, according to the national auditor. About one-third of that will be paid for by sponsors.

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Jolly’s show was filled with memorable, kitschy moments: a hooded figure leaping across the zinc roofs of Paris, drag queens dancing to electro, beheaded royals of the French revolution set against heavy metal music, and a silver horse with an armour-clad rider gliding down the Seine.

Céline Dion closes the show with Edith Piaf’s ‘Hymne à l’amour’ © POOL/Olympic Broadcasting Services/AFP via Getty Images

Cheers rose when France’s beloved footballer Zinedine Zidane passed the torch to tennis champion Rafel Nadal.

The spectacle climaxed with an elaborate light show beaming out from the Tour Eiffel before a final flame relay to the Louvre led to a hot air balloon ascending into the night sky bearing a fiery Olympic cauldron.

Framed by the Eiffel tower, Canadian singer Céline Dion, in her first performance in years because of illness and wearing a white, beaded dress featuring 500m of fringe custom made by Dior, belted out Edith Piaf’s Hymne à l’amour.

“I declare the Paris games open,” said Macron.

Additional reporting by Adrienne Klasa

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