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Opinion: Putin could learn a thing or two from Zelensky’s PR game

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Opinion: Putin could learn a thing or two from Zelensky’s PR game
There is no doubt Ukraine’s navy is outmatched; it’s the David to Russia’s Goliath. And but Zelensky is wielding a modern-day slingshot within the type of social media instruments and fashionable communication expertise which might be serving to him achieve an higher hand in what can also be an important battle: the wrestle to regulate the narrative of warfare.

Influencing individuals’s notion is dependent upon messages which might be easy, memorable and impactful. In Zelensky’s communication — starting from Twitter posts to media interviews and video addresses to overseas parliaments — he has checked all three of these packing containers. This messaging, along with powerfully persuasive optics, will assure Zelensky’s phrases have a spot in future historical past books.

Although proper now, Zelensky is probably going much less involved together with his legacy and extra centered on preserving his residents alive. It is one factor to arm your troopers with superior weaponry — the significance of which is unquestioned. However it’s a gifted chief’s accountability to arm their individuals with one thing equally highly effective: inspiration, motivation and nationwide pleasure.

Zelensky seems to be outdueling his Kremlin counterpart in that regard, if intelligence studies citing low morale amongst Russian troops are true. Certainly retired US navy specialists have expressed shock over how poorly-trained the Russian troopers seem like, whereas marveling at how decided and spirited the Ukranians are.
That imbalance of combating spirit might be pricey to the Russians, when you subscribe to the idea of legendary Second World Struggle Basic George S. Patton, who mentioned, “Wars could also be fought with weapons, however they’re received by males. It’s the spirit of males who comply with and of the person who leads that positive factors the victory.”

Channeling his inside Winston Churchill throughout a Home of Commons handle earlier this month, Zelensky echoed a line from the previous British Prime Minister, vowing to battle the Russians “within the forest, within the fields, on the shores, within the streets.” Churchill used these very traces to carry the spirits and resolve of a war-weary Britain throughout the darkest hours of the Second World Struggle, when England was believed to be the following Nazi conquest.

However the Ukrainian President is not simply repurposing traces from the previous. He is additionally crafting memorable sound bites that appear to rise above the remainder of the noise. As an illustration, his warning to invading Russian troopers was meant to underscore that Ukranians aren’t quitters: “While you assault us, you will notice our faces, not our backs.”

This is only one of a number of highly effective oratory methods Zelensky has often employed: utilizing your phrases to assist audiences visualize a profitable consequence. Like Churchill, Zelensky declared to British lawmakers, “We is not going to hand over, we is not going to lose.” The Ukrainian president demonstrated a full appreciation for the facility of constructive pondering, to get buy-in from a complete nation that your marketing campaign is winnable.

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There’s scientific proof to again this up. Neuroscientific analysis has proven a single phrase has the facility to manage bodily and emotional responses. Constructive ideas and phrases stimulate particular mind exercise that strikes individuals into motion. Zelensky appears decided to have his phrases immediate his individuals — and plenty of extra throughout the globe — into the type of motion that would save his nation.

Like Franklin Roosevelt, Martin Luther King Jr. and different nice orators in historical past, Zelensky’s calls to motion use metaphor and highly effective imagery, a few of which have moved western politicians to tears throughout his current speeches.

Throughout these parliamentary addresses, Zelensky tailors his message to the actual group he is making an attempt to influence. As an illustration, when addressing US lawmakers, he conjured up imagery of Mount Rushmore and evoked Martin Luther King, Jr’s, “I Have a Dream” speech, in stating “I’ve a necessity.” For good measure, he cited each Pearl Harbor and the 9/11 assaults to intensify his viewers’s capacity to really feel his nation’s ache. Likewise, to the British Parliament, he quoted Churchill and Shakespeare. And to the Germans, Zelensky made references to the post-Holocaust phrase, “By no means once more.”

Zelensky has gained the narrative higher hand not simply with phrases, however with optics. The visuals of the 2 opposing leaders are riddled with contrasts. Zelensky bodily stands together with his individuals on the darkened streets of Kyiv in a fatigue-green T-shirt and military-style jacket. He embodies the picture of a brave and defiant insurgent who seems as one with the troopers he is sending into battle.

Putin, alternatively, is dressed like a politician, remoted on the finish of an unlimited convention desk, or alone in a TV studio recording a taped message. Zelensky’s selfie movies are gritty, fashionable and actual. Putin’s seem staged and dated.

Maybe Putin’s realization that this stark distinction didn’t favor him, prompted him to carry a pro-war rally in a crowded stadium (attendance was reportedly necessary for state workers) to point out he had assist from the Russian individuals. However even then, his selection of a puffy, down coat made him look extra like a malevolent Michelin Man than an all-powerful chief to be feared.

Putin tried to tear a web page out of Zelensky’s fashionable communications playbook by ditching the swimsuit and getting out among the many individuals. However the feeble try proved which you can’t educate an previous bear new methods. To make issues worse, even the televised feed of Putin’s speech abruptly lower out in mid-sentence, as a result of what was known as “technical difficulties.”

Historical past is type to the courageous and brave, particularly once they defy odds which might be stacked in opposition to them. Zelensky, via his fearless calls to motion, is defining his legacy an increasing number of with every passing day, whereas Putin’s uncovered weaknesses run counter to the status of energy he is labored arduous to propagate.

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It is troublesome to say to what diploma Zelensky’s gifted communication expertise are chargeable for the shocking energy of the Ukrainian resistance. But when Churchill’s thesis on the facility of oratory is appropriate, then historical past is prone to assign outsized credit score to the position Zelensky’s phrases have performed.

As Churchill wrote: “Of all the skills bestowed upon males, none is so treasured because the reward of oratory. He who enjoys it, wields an influence extra sturdy than that of an incredible king.” Or on this case, a dictator.

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Iran vows to 'punish' Israel as region waits on Tehran retaliation

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Iran vows to 'punish' Israel as region waits on Tehran retaliation

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Iran has the “right” to punish Israel for assassinating Hamas leader Ismail Haniyeh on its soil, its foreign ministry said on Monday, as the US sent reinforcements to the Mediterranean Sea to help defend its ally and lower the risk of a wider confrontation.

Israel and the region are waiting on Iran’s already pledged retaliation for the killing of Haniyeh, Hamas’s political chief, in Tehran last week, hours after he attended the inauguration of the country’s new president.

The region has been on edge since the killing, with US secretary of state Antony Blinken telling his G7 counterparts that Iran’s response would be imminent. Some Israeli supermarkets ran out of bottled water over the weekend, and residents of Beirut on Monday felt their homes shake from warplanes breaking the sound barrier — a common show of force from the Israeli air force.

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The general in charge of US forces in the Middle East, Michael Kurilla, was in the region over the weekend, Axios reported, to help rally a similar coalition of its allies that helped defend Israel in April, when Iran fired hundreds of missiles and drones to punish Israel for the assassination of several military officials in an Iranian diplomatic compound in Syria.

This time around, Israel is again counting on “US leadership in forming a coalition of allies and partners to defend Israel and the region from a range of aerial attacks”, the country’s defence minister Yoav Gallant told US defence secretary Lloyd Austin, according to a statement.

Iran was severely embarrassed at the killing of Haniyeh in state-provided accommodation while a guest of the president. The Islamic republic claimed over the weekend that he was killed in an attack involving a short-range projectile carrying a warhead with approximately 7kg of explosives, without specifying the origin or method of the attack.

Speaking at a press conference in Tehran, foreign ministry spokesperson Nasser Kanaani said “all evidence and signs indicate that the Zionist regime is behind the terrorist crime”, although Israel has neither confirmed nor denied its involvement.

Kanaani said that as Israel had “first and last responsibility” for the killing, it was “Iran’s right to act in the path of punishing the aggressor”.

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Iran has made it clear it will respond to the assassination, which came a day after Hizbollah military commander Fuad Shukr was killed in a targeted attack in Beirut that has been claimed by Israel. Israel blames Hizbollah, the Lebanon-based militant group, for the attack on a football field in the Israeli-occupied Golan Heights last month that killed 12 young people.

Hizbollah and Hamas, the militant group that carried out the October 7 assault on Israel, are both part of an alliance backed by Iran known as the axis of resistance.

Analysts believe that Iran’s response to Haniyeh’s killing could involve the different parts of its axis launching attacks simultaneously. The alliance also includes the Houthi rebels in Yemen and militia groups in Iraq and Syria.

Major General Hossein Salami, commander of Iran’s elite Revolutionary Guard, suggested on Monday that Israel had misjudged how Iran would retaliate to Haniyeh’s assassination. “When they receive a strong response, they’ll realise they’ve miscalculated,” he said in a public speech, without detailing potential Iranian actions.

Jordan’s foreign minister Ayman Safadi used a weekend visit to Tehran to issue an appeal for calm, although his host has shown no signs of backing down from its vow for revenge.

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Ali Bagheri Kani, Iran’s acting foreign minister, reiterated the country’s “serious determination to hold Israel accountable” and urged regional countries to unite against Israel, who he accused of “genocide” in Gaza.

Kanaani also accused the US of being complicit in the Haniyeh killing that has shaken Iran’s theocratic leadership, and called on Washington to stop supporting Israel. The US has denied any prior knowledge of the assassination.

“It’s the duty of the US to put pressure on the Zionist regime to stop its killings and crimes and to halt the shipment of weapons to this regime,” he said. 

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In her 1st of 2 gymnastic events on her last Olympic day, Biles misses out on a medal

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In her 1st of 2 gymnastic events on her last Olympic day, Biles misses out on a medal

Italy’s Alice D’amato captures gold in the gymnastics women’s balance beam final during the Paris 2024 Olympic Games at the Bercy Arena on Monday.

Loic Venance/AFP via Getty Images


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Loic Venance/AFP via Getty Images

NPR is in Paris for the 2024 Summer Olympics. For more of our coverage from the games head to our latest updates.

PARIS — The balance beam can bedevil even the finest gymnast, as Monday’s Olympic final showed.

It is perhaps the trickiest apparatus in women’s gymnastics. Athletes must pack as many skills as they can into a 90-second routine — back handsprings, one-legged turns, flips, jumps and leaps, all performed on an apparatus just four inches wide.

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The U.S. gymnast Simone Biles, perhaps the greatest the sport has ever seen, had been near flawless in this Olympic Games. Before Monday, she had won the gold medal in every event she entered.

But in the balance beam final, a flip layout midway through Biles’s routine proved too off-kilter, and Biles slipped and fell to the mat. Ultimately, her score of 13.1 was not enough to earn her a medal.

It was one of those days on the balance beam; many of the other competitors in the final also fell or wobbled badly. Italy’s Alice D’Amato, one of the few to perform her routine without a major error, took the gold. China’s Zhou Yaqin won silver, followed by Italy’s Manila Esposito with bronze.

The beam final was the first of two competitions for Biles on Monday. The second, the floor exercise, in which she is the favorite to win gold, will follow about two hours later.

The U.S. gymnast Suni Lee also participated in Monday’s beam final, but a bad fall during her routine doomed her chances too at a medal.

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Monday marked Biles’s final day of competition at the 2024 Olympic Games, and perhaps as what may be her final Olympic Games comes to a close. She has won 10 Olympic medals in her career, seven of them gold.

At 27, Biles is already older than most elite female gymnasts. After the 25-year-old Rebeca Andrade and 23-year-old Jordan Chiles, no competitor who faced Biles on Monday was older than 21. Most were still in their teens.

Biles has not said whether she intends to retire from gymnastics after the Olympics. On Sunday, she chastised journalists for inquiring.

“You guys really gotta stop asking athletes what’s next after they win a medal at the Olympics,” she wrote on the social media site X. “Let us soak up the moment we’ve worked our whole lives for.” (When one user asked what her next step would be after Paris, Biles replied: “babysitting the medal.”)

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Scores killed in Bangladesh as pressure mounts on Sheikh Hasina

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Scores killed in Bangladesh as pressure mounts on Sheikh Hasina

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Scores of people were killed in Bangladesh over the weekend as authorities cracked down on a new wave of protests, part of an escalating movement demanding the resignation of Prime Minister Sheikh Hasina.

Local media reported that at least 93 people were killed on Sunday in some of the worst violence in Bangladesh in years, as police and supporters of Sheikh Hasina’s ruling Awami League party clashed with protesters across the country of 170mn.

Buildings ranging from government residences to garment factories were set on fire, while many of the dead were shot with live ammunition, reports said. Authorities deployed the army to enforce an “indefinite” curfew from Sunday evening and mobile internet access was cut off.

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Sunday’s demonstrations were the most serious flare-up of protests that erupted last month among students opposed to a contentious quota system for public sector jobs that they said benefited Awami League supporters.

About 200 people were killed then, and Bangladesh was plunged into a days-long communications blackout, upending its economy and enormous garment sector. Thousands of protesters were arrested.

Though the Supreme Court subsequently watered down the quota system — which had reserved a third of government jobs for veterans of Bangladesh’s 1971 independence war with Pakistan — the protests have since grown into a broader uprising against Sheikh Hasina’s rule.

Sheikh Hasina, the world’s longest-serving female leader, was re-elected to a fifth term this year in an election marred by the arrests of her political rivals, which critics including the US said tilted the outcome in her favour.

Observers say Sheikh Hasina has grown increasingly autocratic during her two decades in power, using the police and judicial system to harass her rivals, suppress civil society and foster a culture of impunity among allies.

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The prime minister doubled down on her criticism of the protesters over the weekend, branding them as “terrorists” who must be “suppressed”. She has sought to blame the protests on opposition parties, including her arch-rival, the Bangladesh Nationalist party, and the Islamist Jamaat-e-Islami, which authorities banned last week.

Once one of the world’s poorest nations, Bangladesh has enjoyed rapid economic development in recent decades, even surpassing neighbouring India in terms of GDP per head. This was in part due to its enormous garments export sector, the world’s second-largest after China and a crucial supplier to brands such as H&M and Zara.

But the country has struggled through a painful slowdown since the Covid-19 pandemic, stoking popular anger towards Sheikh Hasina’s rule and alleged corruption of government officials and loyal business tycoons.

The latest round of curfews and internet blackout will further disrupt the garment sector, which was forced to shut factories and delay orders last month as a result of the crackdown.

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