In a cooperative effort with the six public universities, the South Dakota Board of Regents launched a brand new advertising and marketing marketing campaign highlighting the worth and significance of upper schooling to the state of South Dakota.

The “Studying Drives Us Ahead” marketing campaign, begins this month (April 2022) with a funds of $160,000 this 12 months. Every of the colleges will share in the price of the marketing campaign with the Board’s central workplace.

“The aim of this marketing campaign is to point out that business leaders are grown proper right here in South Dakota, particularly at our public universities,” mentioned Regent Jim Thares. “It tells the true story about South Dakota’s public universities—one in every of financial influence and workforce empowerment that pays off right this moment and tomorrow.”

“We’re highlighting the great work performed at our universities and the significance of upper schooling to the state,” mentioned Brian L. Maher, the regents’ govt director and CEO. “At a time when universities all through the Midwest are competing for college kids, it’s extra necessary than ever to remind individuals of the nice alternatives our universities supply.”

As a part of its marketing campaign, the Board of Regents additionally transitioned to a brand new emblem. The design is consultant of the petals of South Dakota’s state flower, the pasque. Every of the six bigger petals represents a public college inside the regents’ system—Black Hills State College, Dakota State College, Northern State College, South Dakota Mines, South Dakota State College, and the College of South Dakota. The 2 smaller petals are a nod to the 2 faculties inside the system that serve particular Ok-12 populations: South Dakota College for the Blind & Visually Impaired and South Dakota College for the Deaf.

Go to the Studying Drives us Ahead web site at LearningDrivesUs.com.