Nebraska

'This is actually a cool place': Tourists spent record $4.6 billion in Nebraska last year

Published

1 year ago

November 22, 2024

Press Room

'This is actually a cool place': Tourists spent record .6 billion in Nebraska last year

LINCOLN, Neb. (KLKN) — Is Nebraska a new tourism hot spot?

A new report from Visit Nebraska shows a major increase in travel, providing an economic boost.

Last year, out-of-state visitors spent $4.6 billion in Nebraska, an all-time record.

And since 2019, the number of overnight hotel guests has doubled, with 76% of them coming from out of state.

What happened in 2019? Visit Nebraska began a new marketing strategy that included ideas such as finding out what locations it should be promoting and focusing on attracting out of state visitors.

“Truly it’s just because people have been invited to the state in a way they understand, in a way that makes sense,” said John Ricks, executive director of Visit Nebraska, also known as the Nebraska Tourism Commission.

SEE ALSO: Nebraska tourism slogan is no more. ‘Everything has a shelf life,’ official says

Ricks says the preconceived notion of Nebraska being a flyover state isn’t true. The commission just had to let people know what the state offers.

After talking with out-of-state visitors, it learned what barriers were keeping people from the Cornhusker State.

“There’s just a simple awareness problem and a familiarity problem,” Ricks said.

SEE ALSO: Nebraska Tourism receives second national award for ‘not for everyone’ campaign

We asked users of the Now Local News App, some who live here and some who don’t, what their favorite spots are in Nebraska.

“I think that going out to western Nebraska is my family’s favorite place to go,” Melanie Dawkins said. “I don’t think enough Nebraskans make it all the way out there, like to the Panhandle.”

Kimberly Grace, who lives out of state, said she likes visiting the Stuhr Museum at Grand Island.

“You can learn about the pioneer days, and they have houses that they put on the land where you can go to visit.”

SEE ALSO: Rooms fill up in Lincoln, one of Airbnb renters’ top college football destinations

Ricks says to keep this growth going, it’s always going to be about getting the word out.

“The more people we make aware, the more people who are discovering that, ‘Hey, whatever I heard in the past isn’t true, and this is actually a cool place.’”

According to Ricks, despite the 2023 numbers just getting released, this year’s numbers are already beating last year’s by over 10%.

Tags: cornhusker state, Grand Island, John Ricks, Nebraska, Nebraska Tourism Commission, now local news app, Panhandle, stuhr museum, Tourism, tourism industry, visit nebraska, Western Nebraska

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Nebraska

Nebraska collects $200k in child support from gambling winnings

Published

2 hours ago

December 16, 2025

Press Room

Nebraska collects 0k in child support from gambling winnings

LINCOLN, Neb. (KOLN) – The Nebraska Department of Health and Human Services has collected more than $200,000 from gambling winnings to go toward child support arrears just three months after implementing the program.

The Gambling Winnings Setoff for Outstanding Debt Act was approved through the passage of Legislative Bill 1317 and signed by Gov. Jim Pillen in 2024.

“This program ensures funds are being used to help support kids across Nebraska,” said Gov. Pillen. “Parents have an obligation to their children, and we’re guaranteeing their well-being by collecting these winnings.”

The collections began Sept. 2, 2025. The act requires gaming operators to withhold a portion of winnings from individuals who have an unpaid debt with the state and remit the funds to the Department of Revenue.

From there, the collected funds are distributed to various agencies, including DOR, Department of Labor, Department of Motor Vehicles, and DHHS.

Within the first 13 weeks, $529,091.47 was dispersed to these agencies, with DHHS receiving $215,852.98 for the Child Support Enforcement Program.

“By administering these dollars directly to families, the Child Support Enforcement Program is setting our state’s children up for success,” said Shannon Grotrian, director of the Office of Economic Assistance. “It’s making an immediate impact on their livelihoods and making sure they have what they need to grow and thrive.”

For more information on Nebraska’s Child Support Program, visit the DHHS website.

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Nebraska

Big Ten basketball power rankings: Look out for Nebraska

Published

14 hours ago

December 15, 2025

Press Room

Big Ten basketball power rankings: Look out for Nebraska

Another week of college basketball action saw significant movement in the Big Ten Conference. Out of nowhere, the Nebraska Cornhuskers are 11-0 to start the season and are quickly ascending the national rankings. They dominated the Wisconsin Badgers on Wednesday night, handing Greg Gard the most lopsided loss of his coaching career.

Along with Nebraska, Michigan, Purdue, Michigan State and UCLA are tied atop the conference standings at 2-0. That top group will likely remain consistent over the next few weeks before the Big Ten schedule intensifies in early January.

As we enter the final stretch of nonconference play, here is an updated snapshot of the full conference power rankings. Michigan remains the leader.

Updated Big Ten Basketball Power Rankings (Dec. 15)

Michigan Wolverines (10-0, 2-0 Big Ten; No. 1 in KenPom) — No change
Purdue Boilermakers (10-1, 2-0 Big Ten; No. 6 in KenPom) — No change
Michigan State Spartans (9-1, 2-0 Big Ten; No. 12 in KenPom) — No change
Illinois Fighting Illini (8-3, 1-1 Big Ten; No. 14 in KenPom) — No change
Nebraska Cornhuskers (11-0, 2-0 Big Ten; No. 21 in KenPom) — Up 6
Iowa Hawkeyes (9-2, 1-1 Big Ten; No. 20 in KenPom) — No change
USC Trojans (10-1, 1-1 Big Ten; No. 38 in KenPom) — No change
Indiana Hoosiers (8-3, 1-1 Big Ten; No. 26 in KenPom) — Up 2
Wisconsin Badgers (7-3, 1-1 Big Ten; No. 37 in KenPom) — Down 4
Ohio State Buckeyes (8-2, 1-1 Big Ten; No. 39 in KenPom) — Down 1
UCLA Bruins (7-3, 2-0 Big Ten; No. 31 in KenPom) — Down 3
Washington Huskies (7-3, 1-1 Big Ten; No. 48 in KenPom) — No change
Northwestern Wildcats (6-4, 0-2 Big Ten; No. 58 in KenPom) — Up 1
Oregon Ducks (5-5, 0-2 Big Ten; No. 84 in KenPom) — Up 3
Maryland Terrapins (6-5, 0-2 Big Ten; No. 100 in KenPom) — No change
Minnesota Golden Gophers (6-5, 1-1 Big Ten; No. 108 in KenPom) — No change
Penn State Nittany Lions (8-3, 0-2 Big Ten; No. 107 in KenPom) — Down 4
Rutgers Scarlet Knights (5-6, 0-2 Big Ten; No. 147 in KenPom) — No change

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Texas A&M volleyball stuns undefeated Nebraska to make first Final Four in program history

Published

1 day ago

December 15, 2025

Press Room

Texas A&M volleyball stuns undefeated Nebraska to make first Final Four in program history

No. 3 seed Texas A&M stunned the college volleyball world Sunday in Lincoln, Neb. with a 3-2 victory (25-22, 25-22, 20-25, 35-37, 15-13) over No. 1 overall seed and previously undefeated Nebraska in the Elite Eight of the NCAA Tournament.

The win puts the Aggies (27-4) into the Final Four for the first time in program history. They will face No. 1 seed Pittsburgh in the national semifinals on Thursday.

Kyndal Stowers and Logan Lednicky led the way for Texas A&M with 25 and 24 kills, respectively. Their performances helped the Aggies to a slight attacking edge, with A&M having 75 kills to Nebraska’s 73. The Aggies thrived at the net though, out blocking the Cornhuskers 30-16. Middle Blocker Morgan Perkins led the way in that respect with eight block assists and one block solo.

Texas A&M survived a comeback attempt from Nebraska (33-1) after winning the first two sets. The Cornhuskers rallied to win the third set and then fought off three Aggie match points in a marathon fourth set to force a decider. In the end, Texas A&M overcame Nebraska’s best effort to win the final set and the match on the Huskers’ home court.

The huge win comes after the Aggies needed a reverse sweep to beat No. 2 seed Louisville in the Sweet Sixteen.

See full game highlights here: