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Calling history at Nebraska, the ESPN/Charter dispute and more: Media Circus

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Calling history at Nebraska, the ESPN/Charter dispute and more: Media Circus


Connor Onion estimates he has called 150 volleyball matches during his broadcasting career, including 50 matches over the last four years as a broadcaster for Big Ten Network. He learned many of the intricacies of the sport while watching his cousin, Tayler Onion, compete for titles at Illinois in the early 2010s.

One of his earliest memories of watching volleyball on television came in 2009 when his high school, Lyons Township, was playing for an Illinois state championship. The broadcasters on the call for IHSA TV at the time were Adam Amin and Joe Davis, two of the most prominent play-by-play voices in the business today.

Last Wednesday, Onion was sitting courtside for a history-making night in Nebraska. The women’s volleyball match Onion called for the Big Ten Network between Nebraska and Omaha drew an audience of 92,003 at Memorial Stadium in Lincoln, the largest crowd ever for a women’s sporting event. As for television viewers: There were 518,000 watching the BTN broadcast, the network’s second most-watched regular-season volleyball match ever.

“The goal was to document this world-record-breaking event, and an added benefit was exposing people to this sport that our crew and our network love deeply,” Onion said. “When people discover volleyball on TV, they are usually hooked. The reaction from so many was, ‘Nebraska did what? For a volleyball match?!’ It was a strong impression for first-time viewers of the sport that I think will draw them to watch more volleyball.

“I’m glad a big audience got to hear Emily Ehman, our analyst. … She’s an excellent partner and a skilled teacher of the game. At some point, she’ll call a college volleyball national championship match. Larry Punteney, our game reporter … was terrific interviewing past Husker legends throughout the show.”

What is the most important skill set needed for a play-by-play person when it comes to calling volleyball? Onion said it’s understanding and identifying the most important contact when the ball exchanges sides of the net.

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“Each team is allowed three contacts when the ball is on their side, and with the fast pace of the game, you usually only have time to concisely identify one of those contacts,” Onion said. “There are questions I’m asking myself in real-time while calling the match: Was the set on target? Did the libero make an outstanding dig to keep the point alive? Did the outside hitter get off a clean swing? Was the first contact good, allowing the setter to have multiple hitting options to distribute to? If one of those scenarios shapes the point, that’s the person and the thing I choose to identify. If nothing stands out, I’ll say nothing and let the natural sounds take over.”

Onion said prior to last week, the most-attended game he had called was April’s Penn State football Spring Game, which drew an estimated 63,000 fans. He also called two Cincinnati football games in 2021, which each had around 40,000 fans at Nippert Stadium.

“My preparation was much less matchup- and personnel-driven and much more directed toward the sights and sounds of the stadium and the history of how Nebraska and the sport arrived at this moment,” Onion said of the record-setting night. “My approach was to be as minimalist as possible and let our director and audio operator bring viewers inside Memorial Stadium with us. Our game director, Pat O’Connor, is an artist.”

Onion said he typically broadcasts 15-20 volleyball matches each season, mixed in with other college assignments for BTN and ESPN. (Here’s a sample of his work.) Just 28, his dream broadcasting gig is to land a job in his home market of Chicago similar to Amin and White Sox broadcaster Jason Benetti.

“I’d like to be the voice of a professional team and pair it with network television play-by-play on football, volleyball, basketball, hockey, lacrosse, baseball and softball,” he said.

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Auerbach: Nebraska volleyball has redefined what is possible for women’s sports


We were curious about what you were interested in this season when it came to NFL broadcasts — your preferred pairings and networks, whether the NFL will be around 50 years from now, among other questions — and nearly 4,000 of you responded to our survey last month. We hope you find the results interesting, and thanks for weighing in.


As longtime cable subscribers know, carriage disputes are an annual rite of frustration. The latest skirmish involves The Walt Disney Company and Charter Communications, as last week Disney pulled its popular channels (which includes ESPN network channels and ABC) from Spectrum, Charter’s cable-TV service. Charter is the major carrier in New York and Los Angeles, and the stalemate impacts about 15 million video subscribers across the country.

Customers are always the losers when the financial bayonets are ultimately put down. Such battles result in higher prices, disruption to your service, or the annoyance of changing services.

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Both sides have pushed their talking points into the marketplace. Last Sunday, Disney released this blog post that claimed, among other things, “Although Charter claims that they value their customers, they declined Disney’s offer to extend negotiations which would have kept Disney-owned networks up for consumers in the middle of perennial programming events like the U.S. Open and college football.”

Charter put out a presentation to investors proclaiming the current pay-TV system is broken. “We still believe video is an important part of our connectivity offering, but the video product has been devalued and the ecosystem is broken,” said Charter. “Disney so far has insisted on a traditional long-term deal with higher rates and limited packaging flexibility.”

If there is a pressure point for a short-term end to this, look toward the upcoming high-profile “Monday Night Football” opener between the Buffalo Bills and New York Jets. That’s a significant game on the calendar given the New York debut of Aaron Rodgers, featuring two Spectrum market teams.

But a huge sticking point revolves around the future of ESPN. Disney executives say it’s not a question of if but when they move all of ESPN’s offerings to a direct-to-consumer option. Charter wants any future ESPN DTC service to be included at no additional cost for their existing linear subscribers. Disney has said no. Where programmers usually have leverage, Charter seems willing to leave the video business. The company estimates it pays Disney about $2.2 billion each year in fees for its programming.

“Charter seems genuinely willing to walk away from Disney, and even the entire linear video model, if necessary,” the MoffetNathanson research firm wrote last week in a note titled “U.S. Media and U.S. Cable: What is the Future of Video?”

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“As Charter put it,” the firm continued, “Disney in creating a DTC ESPN offering would be attempting to have its cake and eat it too, using the money generated by the fees Disney demands from MVPDs (which stands for Multichannel Video Programming Distributor and includes traditional pay-TV companies such as Charter, Comcast’s Xfinity TV and DirecTV) to carry the sports network to subsidize an offering that ultimately undercuts the very business of MVPDs.”

Sports Business Journal writer and podcaster John Ourand offered interesting thoughts in a Labor Day newsletter on the possible long-term implications, including a possible media rights reset if other cable operators followed Charter in a scorched-earth policy. Brian Steinberg of Variety examined how Charter’s demands on Disney could also pressure Fox, NBCU, Paramount and others. L.A. Times writer Stephen Battaglio had a piece under the headline, “Can ESPN survive while cable dies?”

“This whole Disney/Charter thing feels much different than your typical programmer/distributor rate dispute,” wrote former Fox Sports Networks president Bob Thompson on his social media page. “Charter seems intent on tearing the bundle apart and reimagining the business model. It could be a long, painful, and ultimately transforming moment for sports on TV. One thing I can pretty much guarantee: Sports fans/viewers are going to end up paying a whole lot more than they have in the past to get the same amount of content. The days of non-sports fans subsidizing sports fans through the bundle approach may be coming to an end.”

MoffetNathanson has highlighted the trend of media companies leaking their best sports rights out of the pay-TV bundle and onto their respective DTC services at monthly prices, which are a discount compared to their wholesale rates to distributors.

Wrote MoffetNathanson: “We assumed that MVPDs and vMVPDs (which stands for Virtual Multichannel Video Programming Distributor and includes companies such as YouTube TV, Sling TV, FuboTV, Hulu and others that provide packages of streaming channels over the internet) would not react kindly to this leakage and take a stand against paying more for the inclusion of these services in their bundles than a consumer would pay a la carte.”

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That’s now playing out in real-time.


Some football notes:

• Florida State’s blowout of LSU last Saturday averaged 9.1 million viewers on ABC, which was up 20 percent over the same matchup one year earlier. That’s very impressive, especially given the carriage dispute.

• NFL Network announced six new analyst hires.

• Fresno State says its Sept. 9 home opener against Eastern Washington will be the first exclusively Spanish-language television broadcast in FBS college football history. In partnership with Univision Fresno and Bakersfield, the game will be broadcast on UniMás throughout the Central Valley. It will be the first American college football game to air on a Univision channel. Details here.

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Patricia Lowry, an ESPN vice president of production who oversaw the production of women’s college basketball across ESPN networks, including the NCAA Tournament for many years, is leaving ESPN after 21 years. (I’m told it’s on her accord for another job and not a layoff.) She’s appeared in this column before and was one of the major champions for women’s college basketball at that company. Viewers will miss her work.


Episode 330 of the Sports Media Podcast features Ty Schmit, a producer and on-air personality of “The Pat McAfee Show,” a live weekday sports talk show that launches on multiple ESPN platforms on Thursday. In this podcast, Schmit discusses his job; how guests and story ideas are selected; the challenges and frustrations of booking guests; how much he and the staff were kept in the loop when McAfee was meeting with potential employers for his next move; why ESPN can be a good fit for the show; using non-ESPN people; why he decided to apply to work for McAfee as an intern; moving to Indianapolis full-time without having a guarantee that McAfee would keep him on after his internship; his ability to do a Lou Holtz impression on demand; the possibility of booking Iowa women’s basketball standout Caitlin Clark, and more.

You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.


ESPN and Omaha Productions announced this year’s ManningCast schedule:

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Some things I read over the last week that were interesting to me (Note: There are a lot of paywalls here):

• Before he was a star, Steve Carell was a college hockey goalie. By Peter Baugh of The Athletic.

• Hawaii residents fear ‘the next catastrophe.’ By Darryl Fears, Allyson Chiu and Elahe Izadi of The Washington Post.

• How a Man in Prison Stole Millions from Billionaires. By Charles Bethea of The New Yorker.

• A warning for the planet from Annie Gowen, Niko Kommenda and Saiyna Bashir of The Washington Post.

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• Via Amie Just of the Lincoln Journal Star: Volleyball Day in Nebraska inspires volleyball players of all generations.

• The endless battle to banish the world’s most notorious stalker website. By Nitasha Tiku of The Washington Post.

• When Wizards and Orcs Came to Death Row. By Keri Blakinger of The Marshall Project.

• I am dying at age 49. Here’s why I have no regrets. By Amy Ettinger of The Washington Post.

• How cynical leaders are whipping up nationalism to win and abuse power. By The Economist.

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• A Culture of Silence. By Keith Sargeant of NJ.com.

• They’ve grown up online. So why are our kids not better at detecting misinformation? By Alex Boyd of The Toronto Star.

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Can Deion Sanders help Fox’s ‘Big Noon Kickoff’ beat ESPN’s ‘College GameDay’?

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Nebraska

Lawmaker proposes new medication abortion requirements, documentation in Nebraska • Nebraska Examiner

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Lawmaker proposes new medication abortion requirements, documentation in Nebraska • Nebraska Examiner


LINCOLN — A pregnant woman seeking a medication abortion in Nebraska would be required under a new bill to attend an in-person appointment with her physician before receiving the drugs and a follow-up appointment after to document any “adverse events.”

Legislative Bill 512, by State Sen. Rick Holdcroft of Bellevue, has proposed the Chemical Abortion Safety Protocol Act. It would apply to any “abortion-inducing drug” that has the specific intent of terminating a pregnancy.

State Sen. Rick Holdcroft of Bellevue. July 31, 2024. (Zach Wendling/Nebraska Examiner)

Other drugs, medications or substances that can be known to cause an abortion but are provided for other medical reasons, such as chemotherapy meds, would be excluded.

“The purpose of the bill [is] just to try and ensure we’re providing good health care for our women who are receiving abortions,” Holdcroft told reporters after introducing LB 512.

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Some reproductive health doctors for Nebraska women said the proposed restrictions appear aimed at making it harder to get a medication abortion in the state.

New requirements and documentation

State law already prohibits telemedicine for receiving abortion medications, but Holdcroft said his goal is to prevent physicians from flying into Nebraska just to prescribe the drug, then leave.

LB 512 would add additional steps before a physician could give a woman an abortion-inducing drug in the state:

  • Independently verify the woman is pregnant.
  • Determine whether the woman has an ectopic pregnancy.
  • Document the gestational age and location of the pregnancy.
  • Determine the woman’s blood type and, if the woman is Rh negative, offer to administer Rh immunoglobulin to prevent Rh incompatibility, complications or miscarriage in future pregnancies.
State Sens. Lou Ann Linehan, Julie Slama and Joni Albrecht join Gov. Jim Pillen at a news conference pressing passage of a bill to outlaw abortion after an ultrasound detects embryonic cardiac activity. (Aaron Sanderford/Nebraska Examiner)

The physician also would need to schedule an in-person follow-up visit with the woman who received the drug between three and 14 days after it is given. The physician would need to confirm the woman’s pregnancy is completely terminated and document any adverse events

An “adverse event” could include shock, heavy or prolonged bleeding, hemorrhage, aspiration or allergic response, infection, sepsis, pelvic inflammatory disease or missed ectopic pregnancy.

That report would need to be sent to the Nebraska Department of Health and Human Services, similar to current reports for non-medication abortions in the state.

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A woman who receives an attempted or successful medication abortion could not be held liable under the new law.

‘Effectively a total ban’

Dr. Elizabeth Constance, a reproductive endocrinologist in Omaha, said the bill doesn’t ban major drugs like mifepristone or misoprostol, the most common two-drug regimen for a medication abortion. 

“But I do think it puts so many onerous and non-standard of care restrictions on their use that it will effectively be a total ban on medication abortions,” Constance said in a text. “Effective ban if not an outright one.”

Dr. Elizabeth Constance speaks at a rally
Dr. Elizabeth Constance speaks at a rally in the Nebraska State Capitol. Feb. 8, 2023. (Zach Wendling/Nebraska Examiner)

Constance said the bill doesn’t explicitly include an exception for the targeted drugs to be used in miscarriage management, which they often are.

She said that could complicate access to care, including in emergencies, as the drugs are more highly regulated. That includes misoprostol, routinely used to treat postpartum hemorrhage.

Mifepristone is also used to treat endometriosis, fibroids or hyperglycemia associated with Cushing’s syndrome. Misoprostol can also be used to treat ulcers. Both medications can be used to induce labor.

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Dr. Emily Patel, a maternal-fetal medicine specialist in Omaha, said other medications can be obtained without someone ever seeing a physician but are more dangerous, such as certain over-the-counter pain relievers or erectile-dysfunction meds that could be bought online.

Patel said the characterization that physicians are flown in to provide abortions is “overblown,” though some physicians do travel to provide general care, like she does to Hastings or Fremont.

‘Pretty slipshod operation’

Holdcroft said he didn’t know whether mifepristone could be used for other medical purposes but that his intent isn’t to ban medication abortions, just to tighten up the medical care.

He said if his bill needs amendments, he’s willing to look into any needed changes, but he thinks LB 512 has support for an issue that isn’t “that far a stretch.”

“I just want to make sure we’re providing safe procedures, and that’s not what we’re seeing,” Holdcroft said. “We’re seeing a pretty slipshod operation, in my opinion.”

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Dr. Emily Patel. (Courtesy of Emily Patel)

Patel said the assumption patients aren’t receiving standard-of-practice care is “blatantly false.” 

“It is not standard practice to have mandated follow ups,” Patel said in a text, “nor is it standard to have to report how we practice medicine to the state.”

LB 512 was among 96 legislative bills or constitutional amendments introduced Tuesday, including:

  • LB 443, by State Sen. Brad von Gillern of Omaha, would outlaw “unlawful squatting,” defined as the intent to claim ownership of someone’s land or property by refusing to leave.
  • LB 457, by State Sen. Eliot Bostar of Lincoln, would require school districts and licensed child care facilities to design policies to prevent and respond to serious allergic reactions — anaphylaxis or anaphylactic shock. It would also limit the cost that an insured individual must pay for a two-pack of medically necessary epinephrine injectors to up to $60, regardless of the type of brand.
  • LB 463, by State Sen. Beau Ballard of Lincoln, would require school districts to develop a cardiac emergency response plan and place automated external defibrillators on school grounds. The bill would create up to $1.5 million in grants to fund the plans.
  • LB 475, by State Sen. Merv Riepe of Ralston, would classify tianeptine — known as “gas station heroin” — as a controlled substance in Nebraska. The drug had previously been used to treat depression in dozens of countries, and even though it is illegal to market or sell the drug, it is not on the list of federally controlled substances.
  • LB 500, by State Sen. Wendy DeBoer of Omaha, would create a 21-member School Financing Review Commission for an in-depth review of how K-12 schools are funded in the state.
  • LB 513, by State Sen. Carolyn Bosn of Lincoln, would increase the salaries of justices on the Nebraska Supreme Court by 4% each on July 1, 2025, and July 1, 2026. They would rise from $225,055.35 currently to $243,419.87 next year.
  • LB 523, by State Sen. Margo Juarez of Omaha, would create a stipend program for student teachers, who could apply for stipends at $4,000 per student-teaching semester. Most student teachers are not currently paid by their districts.
  • Legislative Resolution 22CA, by State Sen. George Dungan of Lincoln, would enshrine a right to a clean and healthy natural environment and that political subdivisions serve as trustees of Nebraska’s natural resources in the Nebraska Constitution.
  • LR 25CA, by State Sen. Ben Hansen of Blair, would amend the Nebraska Constitution so lawmakers are paid the state’s minimum wage, which will rise from $13.50 to $15 next year, before annual cost-of-living increases. Lawmakers would also receive health insurance. Senators currently receive a $12,000 salary, as set in the Constitution. The proposal does not set a floor or ceiling for how much lawmakers would be paid.

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Amid losing streak, Huskers need to keep grinding: “That's the bottom line”

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Amid losing streak, Huskers need to keep grinding: “That's the bottom line”


Amid losing streak, Huskers need to keep grinding: “That’s the bottom line”

No one likes the sound or feel of a losing streak. And when one of those reaches four games, like it has for Fred Hoiberg’s Nebraska Cornhuskers, those outside the program start thinking the worst.

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Will the program make the 15-team Big Ten Tournament? Will the Huskers get back to the Big Dance for a second consecutive season? Is it time to hit the panic button with 13 regular-season games remaining?

Yes, the noise is awfully loud outside of Hoiberg’s program, which sits at 12-6 overall and 2-5 in Big Ten play after dropping four straight, three of which have come on the road.

Inside the Huskers’ walls, though, Hoiberg still believes his team will weather this storm it finds itself in. And while it doesn’t look or feel like it for some, those postseason goals set in the summer when this roster was finalized are still alive.

“It’s all out there right now,” Hoiberg said Tuesday during a press conference at Pinnacle Bank Arena ahead of Wednesday night’s 8 p.m. home game against USC (11-7, 3-4). “We went from being in a really good situation, in a really good position, to still having our goals right in front of us.”

While it was a loss and moral victories aren’t really his thing, it was hard for Hoiberg to ignore the positives he and his staff saw for stretches at Maryland. The defensive intensity wasn’t there for a full 40 minutes, but there was enough of it to nearly escape with a win against a team Nebraska hasn’t beat on the road since January 2017.

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“One thing I really liked about the last game, I thought our defensive edge was back, and that’s got to be our constant,” Hoiberg said.

Keeping the players focused on the upcoming job and not on what a four-game losing streak could turn into is a top priority right now. So is ramping things up defensively. That’s where it starts.

In seven games against Big Ten competition, Nebraska is allowing 81.4 points per game, third-worst in the conference behind Iowa (88.6) and Minnesota (82.9). The Huskers’ perimeter defense has struggled mightily with too many slow or out-of-position rotations and soft close-outs. Nebraska’s last four opponents have have shot a combined 47% from 3 (58-of-122), with Maryland making 10 3s, Rutgers 12, Purdue 19 and Iowa 17.

Responding from adversity, not hitting the panic button and sticking together on the court when things go south is the name of the game right now. It’s a long season, and the road doesn’t get much easier with the Huskers’ next three opponents after USC being ranked in No. 18 Wisconsin, No. 17 Illinois and No. 15 Oregon.

“Body language in this business, man, it’s not good. Teams will pounce, they’ll smell blood in the water and they’ll jump all over you when that happens,” Hoiberg said. “We show examples of it when guys hang their heads or throw their arms up. When we stay together, we’re pretty good and we have a chance. And I thought for the most part, against Maryland, it was good. Against Rutgers, I didn’t see a lot of head hanging. We played hard that game, we just didn’t play with the toughness that we needed to. We got it back in this last one.

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“So, just keep grinding, man. That’s the bottom line. We just got to keep fighting, keep swinging. And I’m confident this team will go on a run at some point.”

The team doesn’t want to always have to rely on a packed PBA to get a win, but having thousands in red backing you up on the court sure is nice. And for the first time since the Indiana win on Dec. 13, the student section will be full as classes at UNL have started again.

“Our students will be back tomorrow. Very important for us to get the crowd behind us early in this game, coming off the streak that we’re on right now,” Hoiberg said. “Got to do everything in our power to get out of it.”

Potential injuries could lead to a shake-up to the starting lineup or rotation

On Tuesday Hoiberg mentioned the team is dealing with a bit of an injury situation one day out from the game. Understandably, the head coach declined to mention which players.

“We’ve got a couple guys who are nursing some injuries right now that have not practiced, who will hopefully be ready for the game tomorrow,” said Hoiberg.

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More on USC, which has a former Millard North Mustang who’s playing well

USC comes to Lincoln averaging 77 points per game, which ranks 12th in the Big Ten, right in front of Nebraska’s 76.6.

The Trojans’ ability to take and make the 3 will obviously play a large factor in the game. As a team, USC is averaging the fewest 3-point attempts per game in the conference (18.2) but is shooting 35.2% from 3 (6th in Big Ten). Defensively, the Trojans are allowing 77.3 points per game against Big Ten opponents (T-7th).

USC has had an up and down season. In November, the Trojans lost by 35 points, 71-36, to a common non-conference opponent of Nebraska’s in St.Mary’s. That day USC shot a horrid 26% (13-of-50) from the field and missed all 12 3-point attempts.

But head coach Eric Musselman’s team also beat Washington on the road 85-61, trailed by just 4 points with 11 minutes left in the game at Michigan before losing 85-74 and beat No. 13 Illinois 82-72 in Champaign on Jan. 11.

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USC’s leading scorer is Desmond Claude, a 6-foot-6, 201-pound guard and transfer from Xavier who’s averaging 16 points, 3.8 rebounds and 4.1 assists. Claude isn’t a dangerous 3-point shooter as he’s shooting 30% from deep this season (8-of-26), but he’s tough to defend when attacking the paint. He scored 31 points at Illinois and went 7-of-7 from the free-throw line.

Nebraska’s defensive rotations will obviously need to be crisper than they’ve been during this losing streak, especially when those skip passes opponents like to throw against Nebraska’s double-the-post defense finds Chibuzo Agbo, Wesley Yates III and Saint Thomas.

Agbo is a 6-7, 227-pound guard who’s shooting 38% from 3 (41-of-107) and has five games of four or more made 3s this season. Yates is a 6-4, 219-pound guard who’s shooting 37% from (20-of-54).

Hoiberg noted USC’s rotation players can all handle the ball well and are around the same size, in that 6-6 to 6-8 range.

“They’re extremely talented when you look top to bottom with their rotation guys, it’s got an unbelievable level of talent,” Hoiberg said. “And obviously Eric Musselman is one of the best in the business as far as getting his guys going once they get hot.”

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As for Thomas, Husker fans should know all about the 6-7 product out of Millard North High School in Omaha. After spending the first two seasons of his college career at Loyola Chicago and last season at Northern Colorado, the 6-7, 235-pound Thomas has started all 18 games for USC and is averaging 11 points, 6.1 rebounds, 4.1 assists and 1.4 steals per game.

Thomas, who is coming off a 24-point outing against Iowa and a 19-point effort against Wisconsin, is capable from behind the arc as he’s shooting 34.5% (19-of-55). In his last two games, Thomas has gone 5-of-7 from 3.

“He’s having a great year. He’s one of the more versatile players in this league. I’m happy for him, he’s a good kid,” Hoiberg said. “He’s playing really good basketball for them right now. …He can rebound the ball, he can push it and handle it. He’s doing a lot of really good things for USC. …He’s a load out there, especially playing in a front-court position. He’s strong, he’s thick and he’s got good athleticism.”

The professionalism from Ahron Ulis is paying off

With Maryland using a full-court pressure against the Huskers on Sunday, fans saw both of Nebraska’s point guards on the court at the same time in Rollie Worster and Ahron Ulis.

Ulis came off the bench and gave Nebraska a jolt of life. He dished off a career-high 10 assists and only turned the ball over once. He didn’t get his shot to fall against the Terrapins — he scored 3 points and went 1-of-6 from the field and 0-of-1 from 3 — but he helped generate offense for others and did well defensively with four boards and two steals.

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The 27 minutes Ulis played were his most since playing 29 for Iowa against Minnesota on February 12, 2023.

“I thought Ahron obviously had his best game in a Nebraska uniform,” Hoiberg said.

Nebraska’s head coach couldn’t say enough about how Ulis has handled everything since he’s been a Husker.

“I’ll say this about Ahron, I give him all the credit in the world. He played six minutes against Rutgers and played pretty well, and didn’t get in there in the second half,” Hoiberg said. “He was as good as anybody we had walking into the gym the next morning. As far as being a leader and using his voice, that stuff pays off. The basketball gods work in a weird way. When you respect the game, when you go out and do things right, it rewards you.”

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Pillen budget proposal would bury all 'good life’ districts, but lawmaker holds out hope for a fix  • Nebraska Examiner

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Pillen budget proposal would bury all 'good life’ districts, but lawmaker holds out hope for a fix  • Nebraska Examiner


LINCOLN —  All of Nebraska’s “good life” districts appear to be in a precarious spot — not just the embattled one in Gretna — as Gov. Jim Pillen’s proposed budget seeks to deny $5 million a year set aside for the new state incentive that had been committed for multiple years to boost the buildout of those destination sites.

Gov. Jim Pillen gives his annual State of the State speech, which spelled out his strategy to cut state spending. Jan. 15, 2025. (Zach Wendling/Nebraska Examiner)

Pillen’s recently revealed biennial budget package targets “Good Life Transformational Projects” as one of about 50 programs and incentives the Legislature and governor approved over the past five years but that Pillen now proposes cutting. It’s part of his strategy to address a projected two-year $432 million state budget shortfall.

Specific to the good life districts, the governor wants to reject roughly $5 million annually in incentives budgeted through 2029, for a revenue savings of about $20 million in four years. The plan notes that the benefit was to stretch longer, for up to 30 years — derived from a now-controversial cut in the state sales tax rate within the district boundaries.

Here’s how the incentive works: Under the 2023 Good Life Transformational Projects Act, championed by then-State Sen. Lou Ann Linehan of Omaha, the state sales tax within up to five “good life” districts is to be slashed in half, from 5.5% to 2.75%. The idea was that the difference would be redirected to help develop unique, entertainment and shopping districts that ultimately and over time would rake in more tourists and money for the state.

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Controversy swirls

Controversy has swirled around the incentive — mostly as it relates to the largest and highest-profile district — in Gretna. The state approved that district based on an application by Nebraska Crossing owner Rod Yates and last April cut the sales tax within the district’s city limits.

Rod Yates at Nebraska Crossing. (Cindy Gonzalez/Nebraska Examiner)

But Gretna officials and Yates deadlocked over terms for his multibillion dollar mega sports-themed vision. Without an actual project or mechanism in place to recapture the vacated portion of the tax, an average of $300,000 a month in sales tax revenue has been lost. As of November, more than $2.2 million was forfeited, according to an update from the Nebraska Department of Revenue.

The governor told reporters at a budget briefing last week that he regrets signing into law certain funding incentives, including the good life districts, and he sees now as the time to “reverse” the course. 

State Sen. Brad von Gillern, who has replaced Linehan as chair of the Legislature’s Revenue Committee, said that he has not seen the bill language reflecting the governor’s request. But he said that, as described in the proposed budget, the entire good life district concept would end.

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State Sen. Brad von Gillern of Elkhorn. (Zach Wendling/Nebraska Examiner)

The Omaha senator prefers less drastic measures. He said he is working with a group of state senators on revised legislation that would “preserve the program in a more workable way.”

Besides Gretna, the Nebraska Department of Economic Development has approved formation of good life districts in Grand Island, Bellevue and Omaha. All are in various early stages, with Gretna the last to hold a local election (on Jan. 14) that was required under a 2024 revision to the good life law. Voter approval was needed to tap into the state incentive to help private development.

There is no denying, von Gillern said, that state officials have not been pleased with certain aspects of the law, including that state tax revenue went uncollected in Gretna without even benefiting a project. 

Yates persists

Linehan, the sponsor of the original legislation, also has publicly denounced how the law has played out — not only in Gretna, she told the Nebraska Examiner, although that is where her fury was focused.

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In her recent criticism, Linehan said the 2024 revisions to the legislation also opened the door for cities to use the incentive in a way she believes lawmakers did not intend, for projects less spectacular than one-of-a-kind. She said that the state did not give up revenue for cities to use the public incentive on non-extraordinary ventures.

State Sen. Lou Ann Linehan of Elkhorn. Aug. 13, 2024. (Zach Wendling/Nebraska Examiner)

“Shame on me,” she told the Nebraska Examiner previously. “But something is very wrong here.”

Yates, meanwhile, asked the DED on Jan. 13 to terminate his district application. He said he now is seeking someone to push alternative legislation that would help his vision materialize. He said he has amassed partners ready to build arenas and other components and has not given up.

Yates said he has continued to talk with representatives of the Pillen administration. The governor and K.C. Belitz, DED director, had been involved early on in Yates’ vision, at one point traveling to New York to help the former Husker split end’s effort to woo a pro hockey team to Nebraska and the Gretna good life district.

Von Gillern told the Examiner that said he does not plan to introduce separate legislation to catapult that mega project and did not know of any such bills in the pipeline. 

State officials said Jan. 13 that they would seek information from Gretna officials to determine if the approved Gretna project and district remain viable. The 2,000-acre district’s boundaries include and surround the Nebraska Crossing campus near Interstate 80 and Highway 31, between Nebraska’s two largest cities, Omaha and Lincoln.

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Gretna sees district surviving

DED said it has the authority to terminate the good life district if it determines the approved project is no longer viable and if termination is in the best interests of the state economy.

Gretna’s Mayor Mike Evans has said they would present evidence to the state that the district should continue, even without Yates’ participation. He said multiple developers within the district are capable of delivering a transformative project. 

Gretna officials have said they wanted to work with Yates, but he was not willing to budge on what they believed were legal and financial risks for taxpayers. They said his demands involved possible use of  eminent domain, as Yates owned only a slice of the property within the district.

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Here is a vision of sports fields, housing and more within the Grand Island Veterans Village good life district led by Woodsonia Real Estate.  Woodsonia also owns property in the Gretna good life district and is interested in developing a transformational project there as well. (Courtesy of Woodsonia)

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