Minneapolis, MN
Getting to the Big Picture on Rideshare | Twin Cities Business
If we think about the stare down between Uber/Lyft and the Minneapolis City Council as a recent problem, we’re failing to grasp the economic forces and governance lapses that brought it about. If you’re too young to remember the era before Uber/Lyft or think of them merely as transportation resources for weekend partiers and airport trips, you’re missing important perspective. After a deluge of media coverage lacking such perspective, perhaps it’s valuable to start with a 10,000-foot view:
Uber debuted in the Twin Cities in 2012. (The company was formed in 2010.) Back then, the options for private transportation were taxis and pricey limos. The Twin Cities were a notoriously bad cab town.
Unlike Chicago, New York, and other large cities, you could not “hail” a cab on the street. One either had to find a “cab stand” where cabbies waited for rides (primarily in downtowns near hotels or other major sources of people without cars) or call a taxi company (there were several) and order a cab to come to you. Depending on the time of day and day of week, the wait for a cab ranged from a modest 15 minutes to hours (late at night, during bad weather, on certain holidays).
The taxi business was heavily regulated. Cab companies were licensed to cities and only could accept rides in those cities. Some had geographic constraints on where they would take you. The number of licensed cabs and their rates were regulated as well. The goal was to provide enough taxis to meet demand while limiting supply so there were enough riders to justify the number of cabs on the street. The cab business was seasonal, peaking in winter.
Cab drivers paid a daily or weekly fee to lease their vehicle from cab companies and then kept all earnings and tips. It was uncommon for drivers to own their vehicle, though the occasional owner-operator existed. Taxi drivers commonly complained the business was volatile, rates were too low, and lease costs too high to make a decent living, but most cab drivers did it as their primary job, not a sidelight for a couple hours a day. Drivers who drove at night and in the inner city also faced significant safety challenges as rides could not be vetted in advance. A primarily cash business, cabbies were often robbed at gunpoint.
Uber, like many tech companies of the era, exploited an industry deep in archaic practices that was broadly disliked by consumers in places like Minneapolis. (This was not the case New York and Chicago, where many don’t own cars, cabs were plentiful and easy to find and part of the transportation culture of the city.).
Like some tech companies of the era, Uber was funded with billions in venture capital to allow it a path to viability. And like other tech stars of the era, that glide path lasted over a decade and allowed Uber to price its service below cost and pay drivers more than it could profitably afford.
This practice is expressly forbidden under American antitrust laws, but regulators typically overlook it in early stage companies that lack monopoly power. Even though most of Uber’s formative years were under the Obama administration, its Justice Department had a blind spot for Silicon Valley’s darlings.
And to be fair, Uber built a better mousetrap. It veritably destroyed the cab business in most of America for good reason. But Uber and Lyft own no cars and provided no transportation; they are software platforms. Before the pandemic, local Uber and Lyft drivers were much more likely to be supplementing an income, the so-called gig worker. The workforce model was similar to restaurants. It was a low-barrier way to earn some extra cash on a flexible schedule. But locally, the Uber/Lyft driver cohort has evolved to one trying to derive a full-time living from a service for which that was never intended.
When the pandemic hit, Uber was still not profitable. It used the pandemic to reset its business model, adding food delivery, raising prices, and cutting driver compensation. Uber finally turned a profit last year.
It’s important to understand Uber and Lyft’s rise, because it can be argued if the government had exercised proper antitrust oversight, Uber would never have been allowed to build a monopolistic business. That Uber/Lyft were an unsustainable mirage.
What’s left of the taxi business
Fast forward to today. Uber upended the cab business in Minneapolis. My colleague Dan Niepow spoke to Blue & White Taxi earlier this month. It and Airport Taxi are the primary companies remaining in town. Blue & White told us it has 250 cabs, some company owned. But the bulk of its drivers are licensed for medical transport, not general taxi service. Medical transport is paid for by health insurers or Medicaid and involves taking often-indigent patients to appointments or tests.
KSTP reported last week that only 39 general purpose taxis are licensed in Minneapolis. They are the only option for the unbanked and their drivers endure significant safety risks in a cash business where police are difficult to summon. Blue & White’s basic rates are $2.50 per ride plus $2.50 per mile, significantly higher than Uber and even the highest rate proposed by the city council. (There is no surge pricing.) But cabbies pay several hundred dollars each week to lease their cabs, in excess of cost of ownership for rideshare drivers.
A recent pricing check from my home in south Minneapolis to the airport showed Blue & White at $40, Lyft at $39, and Uber at $30. Taxi pricing has not risen in a very long time. I remember paying $40 or more to go to the airport over a decade ago.
The idea that the city would regulate rates is not some Communistic outlier. Minneapolis and many other cities regulated cab rates for decades. Some cities had special boards designed solely to monitor and adjust rates and the number of licensed vehicles. It was not a free-market experience. (And cab drivers of yore were primarily self-employed, just like Uber drivers. The business model was just different.)
An exhaustive state study of 18,000 rideshare rides in the metro area, released earlier in March, showed drivers earn just below Minneapolis’s $15+ minimum wage—factoring in direct and indirect costs (like vehicle insurance and maintenance).
The rate debate
The question in Minneapolis is how rideshare minimums should be set. Whether rideshare drivers should be guaranteed the city minimum wage (sufficient to cover their costs of doing business according to the state) or more, and who should make that decision. The debate itself is a testament to the growing power of the region’s Somali immigrant population, who make up a large proportion of rideshare drivers. How many other self-employed professions have successfully goaded the Legislature and City Council to regulate their income?
If Uber and Lyft raise rates 40%-50% by government mandate, it will not just be weekend partiers, snowbird suburbanites, and business travelers who will pay. It will be the working poor who cannot find decent (or safe) public transport to their jobs. It will be the elderly and infirm living on fixed government assistance who cannot drive. It will be the developmentally disabled for whom taxpayers provide transport to day programs. The penchant for the leftist cohort of the DFL to oversimplify every such debate as between exploiters and the exploited is readily evident here.
And if Uber and Lyft leave, their drivers will suffer as well. The fantasy that there is another company ready to scale in Minneapolis that will accept regulated rates of the kind the City Council is mandating strains credulity. At minimum, drivers will be thrown out of work for a period of time.
The sad thing here is Uber is a textbook definition of a crappy company. Read your press clippings to learn its history and culture. But the reason we have no alternatives today is the Obama, Trump, and Biden administration’s dereliction of antitrust. Consider all the retail businesses Amazon put into bankruptcy by pricing below cost for so long. Government’s love affair with tech and its capacity to innovate at any cost, plus the Millennial and Gen-Z population’s willingness to sign on to anything with an app, whatever the social cost, are the culprits.
What’s past is past, and the question today is how Minneapolis or Minnesota propose to guarantee the wage for one subset of self-employed workers but not others. (Historically the self-employed were not guaranteed any wage. The feds are considering trying to reclassify many self-employed workers as employees to guarantee them certain benefits and protections, but this is opposed by as many subsets of the self-employed as support it.) Just as in restaurants, labor activists are trying to turn a gig business into one designed to support full-time careers and it’s fair to ask whether that’s overreach.
It’s also fair to ask whether it’s reasonable to guarantee rideshare drivers a wage guaranteed to no other class of worker in the state or city. In America, the game has always been if you don’t like your earning power, acquire some skills and boost your social class. We all can get behind the goal of everyone earning a decent living. But the portents of the rideshare pricing mess are complex and unsustainable.
It’s great that a new immigrant community has acquired the political clout as a voting bloc to get the attention of government. We should applaud that. But it’s another thing entirely to upend the American economic system for one specific class of self-employed workers, and we should think very carefully about that indeed.
Minneapolis, MN
Roho Collective opens a gallery and business hub for artists of color
A new cultural arts center in downtown Minneapolis will open its doors Saturday, helping artists of color turn their creative practices into sustainable careers.
Organizations like Public Functionary, Indigenous Roots and CLUES’ Latino Art Gallery have long supported artists as they grow their creative businesses. Roho Gallery & Cultural Arts Center aims to strengthen that ecosystem by offering artists marketing, branding and financial training alongside opportunities to exhibit and sell their work.
Keep reading to learn more about Roho, meet the artists exhibiting at Minnehaha Falls, find out what to expect at the Floating Lanterns and Night Market Festival at Bde Maka Ska and learn how to create murals at the Center for Performing Arts.
A business incubator for creatives of color
The grand opening of the Roho Gallery and Cultural Arts Center’s 3,000-square-foot space will mark a new chapter for the Roho Collective, a nonprofit founded by seven Twin Cities artists in 2017.
Christopheraaron Deanes, a visual artist, educator and one of Roho’s original members, said the collective was created to expand opportunities for artists of color in Minnesota.
“I had found out right away that the business side of being an artist is not part of the training that takes place in academic fields,” he said. “We’re Afrocentric so we know about the Black and brown artists that exist within our spaces but most people don’t. Most grants, most foundations, most of the folks with the money don’t know about us and it makes it very difficult for artists to position themselves to be successful.”
Since taking over leadership in 2019, Christopheraaron Deanes and co-executive director Cara Deanes have grown the organization beyond artist networking into business development.
“Our organization is not so much helping artists with their actual creative practice, but it’s really showing them that they are the brand and they are the business,” Cara Deanes said.
Rather than teaching painting techniques or studio practices, Roho helps artists learn the skills often left out of traditional arts education, including grant writing, branding, marketing and pricing artwork.
Saturday’s grand opening will feature a ribbon-cutting ceremony alongside a permanent marketplace with vendors selling everything from clothing and jewelry to books and handmade goods. Throughout the day, visitors can experience Indigenous singing and drumming, Latin dance and spoken word.
“The vision for the Roho Gallery and Cultural Arts Center is really to be a hub of cultural representation for the Twin Cities,” Cara Deanes said. “Not just a hub for artists but a home for our community.”
More than 30 Black artists will fill the gallery with paintings, sculptures and photography responding to the country’s political and social climate, including immigration policy and the erasure of Black history.
“When your family and friends come here to the Twin Cities to visit and they ask the question: ‘Where do I go to see some Black art? That was not a space unless it was a pop-up exhibit or an event or a fair,” Christopheraaron Deanes said. “Now it’s a space.”
The opening will be followed by the second annual Roho Ignite Business Conference, which kicks off with an evening reception on July 23 at the center, before a day of programming on July 24. The conference will bring together creative professionals for workshops on artificial intelligence, social media, grant writing, marketing, mental health and how to navigate the world of pop-up markets.
Attendees can also join a behind-the-scenes tour of the Minneapolis Institute of Art’s Harlem Renaissance collection and hear from community arts leaders, including Ta-coumba T. Aiken, Tish Jones, Angela Two Stars and Chadwick “Niles” Phillips.
Date: Opening on Saturday, July 18. Reception on Thursday, July 23. Conference on Friday, July 24
Time: Opening from 11 a.m. to 5 p.m. on Saturday. Reception from 5 to 7 p.m. on Thursday. Conference from 9 a.m. to 4 p.m. next Friday. Regular gallery hours are from 11 a.m. to 5 p.m. Tuesday through Thursday. Hours are extended to 7 p.m. on Friday and Saturday.
Location: Roho Gallery and Cultural Arts Center, 520 Nicollet Ave., Minneapolis. Conference at Minneapolis Institute of Art, 2400 3rd Ave. S., Minneapolis
Cost: Free. RSVP for conference here.
For more information: Visit rohocollective.org/home

5 artists to meet at Minnehaha Falls
While the views at Minnehaha Falls are reason enough to visit, the Minnehaha Falls Art Fair will fill the park with local artists, live music and global cuisine this weekend. New this year, visitors can vote for their favorite artist at an information booth near the Sea Salt Eatery.
Among them is author and illustrator Meenal Patel, whose picture books are rooted in the warmth of Indian households and the innate curiosity in children.
“I grew up in Minnesota but when I was living in San Francisco in 2013, my little niece came to visit me and I wanted a way for her to remember that trip so I made a picture book for her about a little kid adventuring around San Francisco,” Patel said. “She was only 2 years old, but she was just so delighted and thrilled to see a little person in the book that reflected her.”
“It really took seeing the impact on her for me to think about how important that is for all of us,” she added.
Patel self-published “Neela Goes to San Francisco” in 2016 as her debut. Since then, she’s published “Priya Dreams of Marigolds & Masala” with Beaver’s Pond Press, and her latest, “Where Do Stories Live?” with Penguin Random House.
“In my work, I’m really looking at the every day moments that connect us,” Patel said. “It’s an invitation to be curious about the stories that live within us and also the stories that live outside of us in the world around us — whether that’s nature or a family photo that we have in our house and pass every day. Sometimes there’s a deeper story behind that.”
Also look for: Walia Hasan, whose clothing designs draw on Pakistani and Indonesian traditions; Alexis Hoghaug, who creates funky polymer clay jewelry; Aruna Rangarajan, whose mixed-media paintings feature women in traditional South Asian dress; and Mexican American singer-songwriter America Ortiz, who will perform Latin music on Sunday.
Tibetan, Salvadoran, Indian, Thai, and Egyptian food trucks will also be on site.
Date: Friday, July 17 through Sunday, July 19
Time: 3 to 8 p.m. on Friday. 10 a.m. to 7 p.m. on Saturday. 10 a.m. to 5 p.m. on Sunday
Location: Minnehaha Falls, 4801 S. Minnehaha Drive, Minneapolis
Cost: Free
For more information: Visit homespunevents.com/minnehahafallsartfair

Lanterns and Latin dance at Bde Maka Ska
Sample Asian street food, desserts and drinks before watching lanterns glow across Bde Maka Ska during the Floating Lanterns and Night Market Festival on Saturday.
Before the launch, Nancy Xiong will lead a sound bowl experience at 7:30 p.m. And just around the corner, One Reason Dance Studio will host a free lakeside dance party at Pimento Jamaican Kitchen featuring salsa, bachata and timba music.
Date: Saturday, July 18
Time: Festival from 3 to 10 p.m. Dance party from 6 to 9 p.m.
Location: Festival at 2707 Lake Street W., Minneapolis. Dance party at 3000 E. Bde Maka Ska Parkway, Minneapolis
Cost: Free. Lantern kits are sold out.
For more information: Visit facebook.com/events/26411865031752224

Mural-making at the Center for Performing Arts
Help paint two murals with local artists Hibaaq Ibrahim and Daren Scott Hill during a three-week workshop for ages 12 to 15. While the first session started this week, participants can still register to help create two indoor murals that will be on display during the Center for Performing Arts’ fall festival on Sept. 18.
Date: Monday, July 20 through Friday, July 31
Time: 9 a.m. to 3 p.m.
Location: Center for Performing Arts, 3754 Pleasant Ave., Minneapolis
Cost: Free. Register here.
For more information: Visit cfpampls.com/summer-camps-2026
Minneapolis, MN
Minneapolis City Council rejects police drone contract with controversial Skydio
People pack the overflow room outside the Minneapolis City Council chambers on Thursday in opposition to a controversial police drone proposal that would have contracted with the company Skydio, which also has sold drones to Immigration and Customs Enforcement and the Israeli military.
Cait Kelley | MPR News
Minneapolis, MN
Federal lawsuit raises questions about culture at prior job of Minneapolis mayor’s nominee for fire chief
A federal lawsuit raises questions about the culture at a prior job of Minneapolis Mayor Jacob Frey’s nominee for fire chief.
In those court documents, there are allegations of harassment and discrimination in an East Coast fire department during Reginald Freeman’s time there as chief.
The city is not commenting on this lawsuit, saying it was filed several years ago, doesn’t mention Freeman and concerns allegations involving a different city and state.
Mayor Frey had high praise for Freeman as he announced him as his choice for the chief’s position in May.
Frey nominates Reginald Freeman to be next Minneapolis fire chief
“The kind of leadership that he brings to the table is second to none,” the mayor declared at the time.
But a 2022 lawsuit raises questions about Freeman’s time as fire chief in Hartford, Connecticut.
“It should always be an open process,” says Paul Ostrow, a former Minneapolis City Council president. “It should always be one where the legislative body has the information they need to properly vet the executive’s appointment.”
Two female firefighters filed that federal lawsuit against the City of Hartford, saying they were “harassed and discriminated against by their employer because of their sex and/or race.”
The document also says, “nearly every female who rose to the ranks of lieutenant or higher either filed an internal complaint of harassment and discrimination — or tragically, surrendered their promotion in order to avoid the hostility of the executive-level fire chiefs.”
It doesn’t mention Freeman specifically or accuse him of any wrongdoing.
But the lawsuit includes allegations of mistreatment while he was leading the department between 2016 and 2021.
We asked Ostrow: “Is it reasonable to say that the chief, the fire chief, would have known about this?”
“I think it’s reasonable to conclude that as chief, he would know about these things,” he says. “Certainly, that he should have known about these things.”
Ostrow calls the allegations “troubling.”
The nomination is now set for a public hearing next week.
We wondered if all of this should be part of the discussion.
“It should be,” Ostrow says. “The most important question I would ask, number one: ‘Was this disclosed to the mayor or the search team?’”
5 EYEWITNESS NEWS spoke with the mayor’s office late Wednesday night.
They told us again they’re not commenting on the lawsuit.
We’re still working to get a comment from Freeman himself.
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