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Getting to the Big Picture on Rideshare | Twin Cities Business

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Getting to the Big Picture on Rideshare | Twin Cities Business


If we think about the stare down between Uber/Lyft and the Minneapolis City Council as a recent problem, we’re failing to grasp the economic forces and governance lapses that brought it about. If you’re too young to remember the era before Uber/Lyft or think of them merely as transportation resources for weekend partiers and airport trips, you’re missing important perspective. After a deluge of media coverage lacking such perspective, perhaps it’s valuable to start with a 10,000-foot view:

Uber debuted in the Twin Cities in 2012. (The company was formed in 2010.) Back then, the options for private transportation were taxis and pricey limos. The Twin Cities were a notoriously bad cab town.

Unlike Chicago, New York, and other large cities, you could not “hail” a cab on the street. One either had to find a “cab stand” where cabbies waited for rides (primarily in downtowns near hotels or other major sources of people without cars) or call a taxi company (there were several) and order a cab to come to you. Depending on the time of day and day of week, the wait for a cab ranged from a modest 15 minutes to hours (late at night, during bad weather, on certain holidays).

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The taxi business was heavily regulated. Cab companies were licensed to cities and only could accept rides in those cities. Some had geographic constraints on where they would take you. The number of licensed cabs and their rates were regulated as well. The goal was to provide enough taxis to meet demand while limiting supply so there were enough riders to justify the number of cabs on the street. The cab business was seasonal, peaking in winter.

Cab drivers paid a daily or weekly fee to lease their vehicle from cab companies and then kept all earnings and tips. It was uncommon for drivers to own their vehicle, though the occasional owner-operator existed. Taxi drivers commonly complained the business was volatile, rates were too low, and lease costs too high to make a decent living, but most cab drivers did it as their primary job, not a sidelight for a couple hours a day. Drivers who drove at night and in the inner city also faced significant safety challenges as rides could not be vetted in advance. A primarily cash business, cabbies were often robbed at gunpoint.

Uber, like many tech companies of the era, exploited an industry deep in archaic practices that was broadly disliked by consumers in places like Minneapolis. (This was not the case New York and Chicago, where many don’t own cars, cabs were plentiful and easy to find and part of the transportation culture of the city.).

Like some tech companies of the era, Uber was funded with billions in venture capital to allow it a path to viability. And like other tech stars of the era, that glide path lasted over a decade and allowed Uber to price its service below cost and pay drivers more than it could profitably afford.

This practice is expressly forbidden under American antitrust laws, but regulators typically overlook it in early stage companies that lack monopoly power. Even though most of Uber’s formative years were under the Obama administration, its Justice Department had a blind spot for Silicon Valley’s darlings.

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And to be fair, Uber built a better mousetrap. It veritably destroyed the cab business in most of America for good reason. But Uber and Lyft own no cars and provided no transportation; they are software platforms. Before the pandemic, local Uber and Lyft drivers were much more likely to be supplementing an income, the so-called gig worker. The workforce model was similar to restaurants. It was a low-barrier way to earn some extra cash on a flexible schedule. But locally, the Uber/Lyft driver cohort has evolved to one trying to derive a full-time living from a service for which that was never intended.

When the pandemic hit, Uber was still not profitable. It used the pandemic to reset its business model, adding food delivery, raising prices, and cutting driver compensation. Uber finally turned a profit last year.

It’s important to understand Uber and Lyft’s rise, because it can be argued if the government had exercised proper antitrust oversight, Uber would never have been allowed to build a monopolistic business. That Uber/Lyft were an unsustainable mirage.

What’s left of the taxi business

Fast forward to today. Uber upended the cab business in Minneapolis. My colleague Dan Niepow spoke to Blue & White Taxi earlier this month. It and Airport Taxi are the primary companies remaining in town. Blue & White told us it has 250 cabs, some company owned. But the bulk of its drivers are licensed for medical transport, not general taxi service. Medical transport is paid for by health insurers or Medicaid and involves taking often-indigent patients to appointments or tests.

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KSTP reported last week that only 39 general purpose taxis are licensed in Minneapolis. They are the only option for the unbanked and their drivers endure significant safety risks in a cash business where police are difficult to summon. Blue & White’s basic rates are $2.50 per ride plus $2.50 per mile, significantly higher than Uber and even the highest rate proposed by the city council. (There is no surge pricing.) But cabbies pay several hundred dollars each week to lease their cabs, in excess of cost of ownership for rideshare drivers.

A recent pricing check from my home in south Minneapolis to the airport showed Blue & White at $40, Lyft at $39, and Uber at $30. Taxi pricing has not risen in a very long time. I remember paying $40 or more to go to the airport over a decade ago.

The idea that the city would regulate rates is not some Communistic outlier. Minneapolis and many other cities regulated cab rates for decades. Some cities had special boards designed solely to monitor and adjust rates and the number of licensed vehicles. It was not a free-market experience. (And cab drivers of yore were primarily self-employed, just like Uber drivers. The business model was just different.)

An exhaustive state study of 18,000 rideshare rides in the metro area, released earlier in March, showed drivers earn just below Minneapolis’s $15+ minimum wage—factoring in direct and indirect costs (like vehicle insurance and maintenance).

The rate debate

The question in Minneapolis is how rideshare minimums should be set. Whether rideshare drivers should be guaranteed the city minimum wage (sufficient to cover their costs of doing business according to the state) or more, and who should make that decision. The debate itself is a testament to the growing power of the region’s Somali immigrant population, who make up a large proportion of rideshare drivers. How many other self-employed professions have successfully goaded the Legislature and City Council to regulate their income?

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If Uber and Lyft raise rates 40%-50% by government mandate, it will not just be weekend partiers, snowbird suburbanites, and business travelers who will pay. It will be the working poor who cannot find decent (or safe) public transport to their jobs. It will be the elderly and infirm living on fixed government assistance who cannot drive. It will be the developmentally disabled for whom taxpayers provide transport to day programs. The penchant for the leftist cohort of the DFL to oversimplify every such debate as between exploiters and the exploited is readily evident here.

And if Uber and Lyft leave, their drivers will suffer as well. The fantasy that there is another company ready to scale in Minneapolis that will accept regulated rates of the kind the City Council is mandating strains credulity. At minimum, drivers will be thrown out of work for a period of time.

The sad thing here is Uber is a textbook definition of a crappy company. Read your press clippings to learn its history and culture. But the reason we have no alternatives today is the Obama, Trump, and Biden administration’s dereliction of antitrust. Consider all the retail businesses Amazon put into bankruptcy by pricing below cost for so long. Government’s love affair with tech and its capacity to innovate at any cost, plus the Millennial and Gen-Z population’s willingness to sign on to anything with an app, whatever the social cost, are the culprits.

What’s past is past, and the question today is how Minneapolis or Minnesota propose to guarantee the wage for one subset of self-employed workers but not others. (Historically the self-employed were not guaranteed any wage. The feds are considering trying to reclassify many self-employed workers as employees to guarantee them certain benefits and protections, but this is opposed by as many subsets of the self-employed as support it.) Just as in restaurants, labor activists are trying to turn a gig business into one designed to support full-time careers and it’s fair to ask whether that’s overreach.

It’s also fair to ask whether it’s reasonable to guarantee rideshare drivers a wage guaranteed to no other class of worker in the state or city. In America, the game has always been if you don’t like your earning power, acquire some skills and boost your social class. We all can get behind the goal of everyone earning a decent living. But the portents of the rideshare pricing mess are complex and unsustainable.

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It’s great that a new immigrant community has acquired the political clout as a voting bloc to get the attention of government. We should applaud that. But it’s another thing entirely to upend the American economic system for one specific class of self-employed workers, and we should think very carefully about that indeed.



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Truck driver dead after crash sends Metro Transit bus into home in south Minneapolis

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Truck driver dead after crash sends Metro Transit bus into home in south Minneapolis


It happened early Monday morning in Minneapolis.

One person is dead and another is hospitalized after an early-morning crash in south Minneapolis on Monday that sent a Metro Transit bus into a home.

It happened at around 4 a.m. at 10th Avenue South and East 38th Street, just a few blocks east of George Floyd Square.

A spokesperson for Metro Transit police tells 5 EYEWITNESS NEWS that a truck was speeding down 10th Avenue when it hit the back of the bus, ripping a tire off the bus and sending it into the front of a home.

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The driver of that truck died, according to Metro Transit police, while the driver of the bus was taken to a hospital but is expected to be OK.

Officials say nobody besides the driver was on the bus at the time, and the home the bus hit was also empty at the time.

Investigators are still at the scene, working to clean up all of the debris and determine exactly what led up to the crash.

5 EYEWITNESS NEWS is at the scene and working to learn more. Download the KSTP app and follow 5 EYEWITNESS NEWS on social media for the latest updates.

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Atlanta Dream survive thriller in Minneapolis, edge Lynx 91-90 to open 2026 WNBA season

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Atlanta Dream survive thriller in Minneapolis, edge Lynx 91-90 to open 2026 WNBA season


The Atlanta Dream trailed by double digits, fought back twice and still needed Angel Reese’s game-saving block in the final seconds to survive. 

Atlanta opened the 2026 WNBA season with a 91-90 victory over the Minnesota Lynx on Saturday night, powered by Allisha Gray’s 24 points, Te-Hina Paopao’s pull-up jumper with 12 seconds remaining, and a performance that left little doubt about what this team intends to do this season.

Reese’s block on Emese Hof’s layup attempt in the closing seconds sealed one of the most dramatic opening-night wins before 10,821 fans at Target Center.

When Minnesota pushed its advantage to 13 points in the second quarter and the Dream looked like they were in serious trouble, Allisha Gray took over. The veteran guard finished with a game-high 24 points on 7-of-18 shooting, going a near-perfect 9-of-11 from the free throw line to go along with eight rebounds, three assists and two steals.

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Gray’s ability to get to the line and convert kept Atlanta within striking distance throughout a game that could have spiraled out of control multiple times. She scored 11 points in the third quarter alone as the Dream chipped away at Minnesota’s lead.

Rhyne Howard was equally important on both ends, finishing with 15 points, five assists and three steals. Jordin Canada ran the offense efficiently with 12 points and six assists, and Paopao added six points and four assists in a composed performance off the bench.

With Atlanta trailing 85-87 and the clock winding down, Naz Hillmon stepped back and drained a 22-foot three-pointer with 2:44 left to tie the game and silence the fans in the Target Center. It was the shot of the night, and arguably the play that won Atlanta the game.

Hillmon finished with 15 points on an efficient 6-of-10 from the field, adding seven rebounds in 33 minutes. She was the Dream’s most reliable scorer off the bench and delivered her best basketball when Atlanta needed it most.

Rookie Madina Okot also impressed in her WNBA debut, scoring eight points on 3-of-6 shooting with four rebounds in just 10 minutes, showing the poise and physicality that earned her a roster spot out of training camp.

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Angel Reese’s first game in a Dream uniform was complicated. She shot 4-of-11 from the field, committed five turnovers and picked up a first-quarter technical foul that gifted Minnesota a free point. At one point in the first half, she missed three consecutive shots on the same possession.

MINNEAPOLIS, MINNESOTA – MAY 09: Angel Reese #5 of the Atlanta Dream blocks a shot attempt by Emese Hof #25 of the Minnesota Lynx during the fourth quarter at Target Center on May 09, 2026 in Minneapolis, Minnesota. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.

Ellen Schmidt / Getty Images


But Reese also grabbed 14 rebounds, nine on the offensive glass, blocked three shots, came up with two steals, and made the most important play of the game when it mattered most. Her block on Hof’s layup in the final seconds was the kind of athletic, instinctive play that changes games and defines seasons.

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That is the player Atlanta acquired this offseason. On opening night, in the most pressure-packed moment of the game, she showed exactly why.

Minnesota had every opportunity to win this game and couldn’t finish it. Olivia Miles finished with 21 points on 6-of-14 shooting and eight assists to go along with eight free throws made. Kayla McBride scored 20 points and hit the go-ahead three-pointer with 1:11 left that looked like it might be the dagger.

Courtney Williams added 14 points and six assists, and the Lynx shot 50 percent from the field, a number that should have been good enough to win.

But 15 turnovers and an inability to execute in the game’s final minute proved too costly. Minnesota had chances to put Atlanta away in the fourth quarter and couldn’t. The Dream made them pay every time.

Atlanta continues its opening road trip Tuesday against the Dallas Wings before returning home for the May 17 opener against the defending champion Las Vegas Aces at State Farm Arena. Minnesota hosts Atlanta again on May 27.

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Woman dead after argument leads to shooting in Minneapolis

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Woman dead after argument leads to shooting in Minneapolis


A shooting in south Minneapolis left a woman dead Saturday night. 

Fatal shooting on Pillsbury Avenue South

What we know:

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According to Minneapolis police, officers responded to a report of gunfire near Pillsbury Avenue South and West 25th Street around 5:30 p.m. 

A woman was found at the scene with life-threatening gunshot wounds. She was taken to the hospital where she later died. 

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Police believe that an argument inside an apartment led to gunfire. 

The suspected shooter fled the scene before police responded. 

What we don’t know:

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Police did not say what led up to the shooting or if they made any arrests. 

The woman has not yet been identified. 

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What you can do:

Anyone with information on the shooting can call 1-800-222-TIPS (8477) or click here to submit a tip. 

The Source: A press release from the Minneapolis Police Department. 

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