by Chesnie Wardell / Milwaukee Neighborhood News Service, Wisconsin Watch
November 15, 2025

In a classroom turned barbershop on the third floor at Milwaukee’s Rufus King International High School, students sit for a haircut and talk about academics, sports and the latest trends with English teachers Cameron LeFlore and Emmanuel Johnson.  

They’re the latest clients of The Shop in 310, a free on-campus barbershop club for Rufus King students. LeFlore said the cuts help young men feel more confident. 

“Then they don’t need a hat or hoodie,” he said. “They can just walk with their head held high.”

The idea for the shop started when LeFlore brought his clippers to the school, hoping students would want a haircut.

Johnson, who was recently hired at the school, decided to collaborate with LeFlore once he learned they both had an interest in barbering.

Checking out the new club

The Shop in 310 opens daily at 3:30 p.m. except Thursdays. Among the regulars at The Shop in 310 are Rufus King juniors Elijah Ramirez and Demontrey Cochran. 

Ramirez, 17, moved from Chicago to Milwaukee three months ago and was nervous about trying out a new barber for the first time in 10 years. 

“I was scared at first, but then I gained confidence and trust in Mr. LeFlore,” Ramirez said.  

He was pleased with the results of his first mid-taper cut. 

“It came out better than I expected,” he said. 

Since then, he’s gained opportunities with photographers and notices how his cut stands out.

Cochran, 16, is a student in LeFlore’s class and was excited to support the club.

“I really wanted to see how this would turn out,” Cochran said. 

Ramirez and Cochran each encourage their peers to give it a try. 

“Every man can vouch that after they get a haircut, they are going to feel good and that they can conquer the world because of their haircut and confidence from it,” Cochran said.

Financial relief for families

The Shop in 310 initially charged $10 per cut, but after being approved by the Office of Administration at Rufus King as an official club, the trims became free.

“If your child starts off as a freshman coming here, you’d be saving thousands by the time they’re a senior,” LeFlore said. 

Before joining Rufus King, Johnson offered free cuts to students at Marshall High School, where he taught previously, and felt glad to do it. 

“Back then, cuts were $25 to $30. Now barbers are charging $40 and up,” he said. 

Cochran typically spends $35 for a mid-taper cut at his barber. Since coming to The Shop in 310, he’s been able to save money and also values how accessible it has been for his peers.

“There’s a lot of people I know who don’t even have barbershops near them, so it takes them a long time to finally get a cut,” he said.

LeFlore and Johnson use the club’s Instagram to post haircut tutorials for students interested in learning how to cut their own hair at home. 

“I try to take a holistic approach and think back to what I would’ve wanted when I was in high school,” LeFlore said. 

Visiting The Shop in 310 is more than just receiving a haircut for Ramirez and Cochran. It’s a place to feel welcomed. 

“At first I saw them as just English teachers,” Ramirez said. “I like their communication and ability to understand what I’m specifically asking for.” 

Beyond the sounds of clippers, Cochran sees the barbershop as peaceful, chill and liberating. 

“As long as everything is appropriate this is a non-judgment zone,” he said.

Practice leads to improvement  

LeFlore and Johnson are self-taught barbers who learned the skills on their own before bringing clippers into the classroom. 

Johnson started off cutting his youngest brother’s hair as a favor while receiving feedback from his mentor Thomas Mclern, a barber with more than 30 years’ experience. 

“While cutting my brother’s hair I realized that cutting hair was one of the best ways for me to serve the community,” he said. “Cutting hair is now an art for me.”

LeFlore’s path to barbering began after watching a friend cut his own hair, inspiring him to do the same. 

“I told my friend to send me all the products I needed, then I went and brought everything,” he said.  

LeFlore said it used to take an hour and a half to complete a haircut, now it’s only 20 minutes.

Tapping into diverse hair types

As their skills improved by cutting five to 10 heads a week, Johnson and LeFlore became more versatile. 

Having already worked with diverse hair types at Marshall High School, Johnson was able to adjust to the needs of Rufus King students. 

“At Marshall, I was exposed to different hair types and hair thinness, so at Rufus King, I learned quickly and had no problem,” Johnson said. “Every now and then when I get a hair type that’s not my own, it’s still a learning experience.”

Though LeFlore was nervous about cutting different hair textures, he practiced on his dad, whose hair is straighter, and watched YouTube videos to become better. 

“I took my time and it turned out OK, but it wasn’t as good as I wanted it to be,” he said. “I learned that straighter hair is easier, you just have to be more precise.”

Cochran said he has interest in cutting his own hair after graduating high school. 

“I want to purchase my own barber kit eventually, and that should save me at least $100 a month,” he said. 

Johnson and LeFlore want people to know that whether it’s cutting hair or something different, practice is key. 

“Whatever they’re looking to pursue, they need to find like-minded people who do the same things and practice together,” Johnson said.

Jonathan Aguilar is a visual journalist at Milwaukee Neighborhood News Service who is supported through a partnership between CatchLight Local and Report for America.

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