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The Apocalypse That Wasn’t – WhoWhatWhy

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The Apocalypse That Wasn’t – WhoWhatWhy


The solar storm brought a lot of lovely aurora pictures but no Great Blackout. Maybe next time.

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I’ve noticed that there is an elegant process by which any scientific event, especially the extraordinary, can be converted efficiently into conspiracy theory. “Awe” transmutes to “fear”; “novel” translates to “terminal.” If it’s big enough, or strange enough, it will eventually crystallize as evidence of impending doomsday.

So I was surprised by the muted reaction, even in fatalist circles, to the recent solar storm and resulting auroras that spread across the northern hemisphere. For a few days, social media was a lovely place to look at pictures.

The eschatological thinking is there, of course. During the kind of storm we saw recently, bursts of high-energy solar plasma splash into the Earth’s magnetic field, which can interfere with communication satellites and the long-range fibers that facilitate modern life. In 1859, the most powerful recorded solar storm supposedly ignited telegraph wires and electrocuted operators in what became known as the Carrington Event. Today, the risk is to our most precious resource: the internet. 

In 2021, Sangeetha Abdu Jyothi, a computer scientist at the University of California, Irvine, published a paper called “Solar Superstorms: Planning for an Internet Apocalypse.” That paper, a response to the world being blindsided by the “black swan” event of the COVID-19 pandemic, elucidated the risks to the world’s telecommunications systems of “solar superstorms that can potentially cause large-scale Internet outages covering the entire globe and lasting several months.” 

With the concept of an “internet apocalypse” thus planted, the media was primed for some hysteria. In 2023, a couple of press releases kicked the fear into a higher gear. That March, there was a NASA statement about tools the agency uses to “sound the alarm for dangerous space weather.” Two months later, a press release from Berkeley’s Physics Department talked about the Parker Solar Probe, launched in 2018 and now close enough to the sun to study the solar winds. 

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Outlets unafraid to play fast and loose with the truth spun this up. The UK’s Mirror, for one, wrongly interpreted the Probe’s mandate as a “NASA mission to prevent ‘internet apocalypse’ which could leave people offline for months.” That kind of coverage in turn inspired a flurry of more responsible news coverage that, while accurate, is still just as dire as the less-rigorous news. Pulling one more or less at random, here’s how a USA Today story frames the internet apocalypse:

If the internet fails on a scale that large, the consequences could be devastating — causing billions of dollars of losses per day to the U.S. economy and impeding the production and supply chains for essential materials like food and medicine.

The same day, The Washington Post offered its take:

The “internet apocalypse,” as it’s called, has recently captured imaginations on social media, prompting quick-spreading misinformation about nonexistent NASA warnings and speculation about what the hyper-online might do with themselves in an offline world. Apocalypse preppers, religious doomsday Redditors and writers have all, at some point, seized on the idea.

The Post story is notable for quoting Jyothi, the computer science professor whose paper raised the issue to public consciousness: 

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Jyothi says she has felt bad for using the term “internet apocalypse” in her paper. There’s not much ordinary people can do to prepare for such a phenomenon; it falls on governments and companies. And the paper “just got too much attention,” she said.

“Researchers have been talking for a long time about how this could affect the power grid,” she notes, “but that doesn’t scare people to the same extent for some reason.” Losing power also causes one to lose internet, of course.

A few days later, Snopes had to sigh heavily and step in to address the misinformation about this whole internet apocalypse business.

That brings us to March 2024, when another UK tabloid of the sort you’d cross the street to avoid, the Daily Express, dusted off the issue, presumably for some quick hits. (Which Snopes then had to dust off its response to.)

The conditions, then, were perfect for an explosion of high-energy bullshit during this recent geomagnetic storm. 

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And yet… not so much. I stuck my head in at all the usual digital dives and watering holes serving up frosty mugs of unhinged ranting. Twitter, TikTok, Reddit, Rumble. Nothing. Or at least, nothing special. Not like you’d imagine. Even Facebook could be said to be, and I may come to regret this, normal.

This should be good news, but the journalistic brain is threatened by positive developments. It makes us feel we are doing something wrong if we can’t find a cloud within that silver lining. I’m borderline disappointed when I look at the Fox News site and don’t see anything even remotely apocalyptic.

How things have changed, I think. What happened to the Fox News I remember from 2008? Have you forgotten the Large Hadron Collider?

Large Hadron Collider, CERN

The Large Hadron Collider, which turned out not to be a black-hole machine. Photo credit: Image Editor / Flickr (CC BY 2.0 DEED)

The Large Hadron Collider sits coiled under the landscape of France and Switzerland, a $9 billion project generally considered — even outside its parent organization, the European science agency CERN — to be the largest and most expensive physics experiment in history. Which history, if some news reports at the time were to be believed, was coming to an end.

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The LHC is the culmination of attempts to send subatomic particles faster and faster under colder and colder conditions, to smash them into each other to replicate, for specks of time it takes very large computers to catch, the beginnings of the universe. 

For all the excitement generated during the construction of this big quantum donut, there were also fears that the machine would, owing to the physics involved, create black holes that would swallow up the planet, or unnatural energy fluctuations that would manhandle the universe itself. As an ongoing narrative, the news media had carved out quite a tale, with tones ranging from sober evaluations of potential threats to cheeky considerations of the end of the world. 

The doomsaying began, in the few years leading up to the September 2008 debut of the machine, with story after story asking whether the LHC might, perhaps, kill us all — though it’s fair to say it entered the public consciousness with a fury in the summer of 2008. That’s when the news media caught on to what great headlines were possible — “end of the world” and “doomsday” being terms to put asses in seats. 

Even the most humorless of news outlets managed at least a mention of black holes or related doomsaying in what might otherwise have been reasonable coverage, but there were notable examples of absurdly irresponsible reportage the world over. In the US, Fox News played its contrarian card with a January 2009 story entitled “Scientists Not So Sure ‘Doomsday Machine’ Won’t Destroy World.” A close reading rewards the reader: Not only are the scientists cast as being hopelessly indecisive, but those quotes around “doomsday machine” imply that that’s the actual name of the device. Well, Fox News is telling us, we get what we deserve when we let the lousy Europeans build something called a “Doomsday Machine.”

Here’s more of that network’s refreshing brand of skepticism regarding the impossibility of the LHC ending the world: “FoxNews.com can think of a few other things that didn’t seem possible once — the theory of continental drift, the fact that rocks fall from the sky, the notion that the Earth revolves around the sun, the idea that scientists could be horribly wrong.”

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Meanwhile, The Daily Mail was practically trying to suck the eyeballs out of our heads. That outlet’s headlines made Fox seem downright blue-state: “Are We Going to Die Next Wednesday?” 

Such was the tenor of coverage for some underground particle experiments in French sheep country. Fifteen years later, here are solar storms that actually forced airlines to reroute planes from the poles to avoid cosmic radiation, that forced ​​astronauts on the International Space Station into hiding, that addled the GPS of farm equipment so badly that at least one tractor drove around in circles, muttering to itself (probably) about the corn never stopping. Here are real threats to drive the most nihilistic headline-writer into ecstasies of pessimism, but the coverage was, across the board, wildly banal.

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Perhaps the news media at large is actually being more responsible. Perhaps Fox News decided to exercise more caution since losing a $787.5 million defamation suit to Dominion Voting Systems for its frankly insane election coverage. Or perhaps it’s something in the nature of an internet apocalypse. 

Look beyond the Fox News story on the solar storm, down beneath the well-behaved slideshow of aurora snaps. There, where the people live, there are still villagers waving pitchforks at one conspiratorial monster or another. Apropos of nothing in the Fox story itself, its commenters found a way to invoke George Floyd, to deny man-made climate change, and to suggest that liberals will take the auroras as “a sign we need to spew more tomato sauce on priceless works of art and occupy campuses.” 

The internet apocalypse did lurk in and among these exchanges. The Great Blackout expressed not as dread, but as aspiration.

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The sentiment was best expressed by a commenter named DontNeedUHoes: “Best outcome possible is that it takes out all the internet and cell phones forever. Now that’s when we’ll have some progress and stability.” To which nomadforlife replied, “Can’t love this enough.”

The solar storm wasn’t feared because it promised to bring what many people, particularly those inclined to convert science to conspiracy, most want: a return to an earlier time. A state of being so mythic it could deliver even the seemingly contradictory — progress and stability. So: a phenomenon whose meaning is hope, not fear, which isn’t supported by any model of news or social media currently known to science.

Worry not; you can worry later. The sun runs in roughly 11-year cycles of activity. In 2012, a solar superstorm that may have been as powerful as the Carrington Event just missed us. Sometime between late 2024 and early 2026, the sun will reach what’s called the “solar maximum” again. According to the whispered calculations of the apocalyptic mathematicians, that’s when we may be guaranteed our doomsday, drifting down the sky on ribbons of pastel light, right before the power goes out.


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  • Brandon R. Reynolds

    Brandon R. Reynolds is an award-winning journalist and comedy writer for print, radio, and television. His work has appeared in The Atlantic, WIRED, Los Angeles Magazine, and KCRW.

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Cleveland, OH

Wide spread power outages plaguing Cleveland

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Wide spread power outages plaguing Cleveland


CLEVELAND, Ohio (WOIO) – Thousands of FirstEnergy and Cleveland Public Power customers are without power in the city of Cleveland.

Check CPP’s and FirstEnergy’s websites for the latest information on the outages.

The outages are mostly located from downtown Cleveland to the westside.

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19 News has reached out to Cleveland Public Power and FirstEnergy for more information on the outages but have yet to hear back.

Copyright 2026 WOIO. All rights reserved.



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No idling: Why it’s against the law in Cleveland

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No idling: Why it’s against the law in Cleveland


CLEVELAND — The Cleveland Department of Public Health is educating drivers about a law many may not know about: the city’s ban on idling.

Under city law, idling is any time a driver sits in their car without a destination or purpose. The law prohibits idling for more than five minutes, or else drivers could be fined. There are limited exemptions to the law, including weather conditions and some vehicle types.

The health department said idling is illegal because of the effects our cars’ emissions have on the environment and our health. The health department said one minute of idling produces more carbon monoxide emissions than smoking three packs of cigarettes.

When we run our cars, tiny particles are emitted from the exhaust, and, according to the health department, they can enter our lungs and contribute to respiratory and cardiovascular problems.

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Christina Yoka, chief of air pollution outreach with the Cleveland Department of Public Health, said the solution starts with thinking about your daily routine.

“From the time you leave your home for work in the morning, think about the time you get in the car,” she said. “Do you stop and get coffee, and you’re in the drive-thru? Do you look at your phone while you’re waiting to put something in your GPS and checking text messages?”

Yoka said a new anti-idling campaign is underway to remind Cleveland drivers and employees about the law. Signs will be placed in city parking lots and garages.

“There are all these moments throughout the day that we’re in our cars and we think, ‘Oh! It’s just two to three minutes, but then add that up over the course of the day,” she said.

Yoka said idling is never a good idea, but warmer temperatures like we’re seeing this week make pollution even worse. She recommends windshield covers, cracking your car windows and parking in the shade to keep cool.

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Earth and Essence IV Spa Launches Free GLP-1 Weight Loss Consultation in Cleveland

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Earth and Essence IV Spa Launches Free GLP-1 Weight Loss Consultation in Cleveland


Cleveland, OH , June 29, 2026 (GLOBE NEWSWIRE) — Executive Summary

Earth and Essence IV Spa, a Cleveland-based mobile wellness provider, announces complimentary GLP-1 weight loss consultations designed to help clients explore advanced weight management options. Staffed by licensed Registered Nurses delivering personalized treatments across Cleveland and surrounding communities, the service marks a significant step toward democratizing premium wellness. The initiative reflects the company’s commitment to making clinical expertise accessible without financial barriers to entry.

Earth and Essence IV Spa has unveiled a free consultation program for clients considering GLP-1 weight loss support, addressing the growing demand for transparent, professional guidance in advanced wellness treatments. The initiative removes traditional barriers to exploring pharmaceutical weight management solutions, connecting clients with registered nursing professionals who can discuss personalized approaches aligned with individual health objectives.

Earth and Essence IV Spa

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The consultation model reflects a fundamental belief that clinical expertise should be accessible and approachable. Rather than requiring costly initial appointments, prospective clients in Cleveland, Lakewood, Rocky River, Westlake, Parma, Beachwood, Chagrin Falls, Strongsville, and surrounding areas can engage directly with the clinical team at no charge. This approach enables informed decision-making before pursuing advanced wellness treatments, whether clients ultimately choose GLP-1 therapy, complementary IV hydration support, or alternative wellness modalities.

Earth and Essence IV Spa delivers comprehensive wellness solutions beyond weight management support. The team specializes in mobile IV hydration therapy, NAD+ infusions, Sermorelin treatments, prenatal hydration protocols, and customized vitamin therapy designed to address specific health goals. Every treatment is administered by licensed Registered Nurses who bring clinical expertise and personalized attention to each client interaction, whether delivered at home, office, hotel, or event locations throughout Northeast Ohio.

A company spokesperson explained the rationale behind the complimentary consultation initiative: “We believe wellness should be accessible, personalized, and delivered with care. Our team of registered nurses brings clinical expertise and a warm, holistic approach to every session. By removing financial barriers to initial consultations, we’re empowering clients to make informed decisions about their health journey without hesitation or uncertainty.”

Earth and Essence IV Spa is a Cleveland-based mobile wellness practice delivering IV hydration, GLP-1 weight loss consultations, and advanced clinical treatments administered exclusively by licensed Registered Nurses
Earth and Essence IV Spa

How Earth and Essence IV Spa Supports Clients Exploring Weight Management Solutions

The consultation process addresses common questions and concerns about GLP-1 weight-loss treatments while establishing realistic expectations for outcomes and ongoing support. Registered Nurses discuss individual health history, current wellness status, lifestyle factors, and specific objectives to determine whether GLP-1 therapy aligns with each client’s circumstances. The team also explores complementary treatments—including hydration therapy, nutrient infusions, and energy-supporting options like NAD+ therapy—that may enhance overall wellness during weight management journeys. For clients across Cleveland and its surrounding communities, Cleveland mobile IV therapy expertise extends to designing integrated wellness protocols that support clients throughout their health transformations.

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Expanded Service Portfolio for Comprehensive Wellness

Beyond weight management consultations, the practice offers an extensive range of IV hydration and advanced wellness treatments. Pure saline hydration addresses dehydration, jet lag, and general wellness maintenance, while specialized infusions support muscle recovery, migraine relief, prenatal health, and energy optimization. The flexibility of mobile delivery—bringing treatments to clients’ preferred locations—eliminates scheduling constraints and creates comfortable treatment environments. Transparent pricing across all service offerings ensures clients understand investment requirements before committing to any wellness protocol.

Earth and Essence IV Spa is a Cleveland-based mobile wellness practice delivering IV hydration, GLP-1 weight loss consultations, and advanced clinical treatments administered exclusively by licensed Registered Nurses.
Earth and Essence IV Spa

Key Features and Facts

Service Coverage: Cleveland, Lakewood, Rocky River, Westlake, Parma, Beachwood, Chagrin Falls, Strongsville, and additional surrounding Northeast Ohio communities

Core Offerings: GLP-1 weight loss consultations (complimentary), mobile IV hydration, NAD+ therapy, Sermorelin treatments, prenatal protocols, and customized vitamin infusions

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Clinical Credentials: All treatments administered exclusively by licensed Registered Nurses with clinical expertise and holistic care training

Delivery Model: In-home, office, hotel, or event-based service appointments throughout Cleveland and surrounding communities with transparent pricing

Frequently Asked Questions

Q: What is included in the free GLP-1 weight loss consultation?

A: The complimentary consultation includes a comprehensive discussion with a registered nurse about GLP-1 weight loss options, individual health assessment, lifestyle evaluation, and personalized treatment recommendations. The session establishes whether GLP-1 therapy aligns with your health goals and explores complementary wellness options.

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Q: What areas does Earth and Essence IV Spa serve?

A: Earth and Essence IV Spa serves Cleveland and surrounding communities, including Lakewood, Rocky River, Westlake, Parma, Beachwood, Chagrin Falls, and Strongsville. Services are delivered mobile to your chosen location for maximum convenience.

Q: How can I schedule a free GLP-1 consultation?

A: Clients can book consultations through the online platform at https://earthandessenceivspa.com/ or contact the team directly at the contact information provided below. Scheduling is flexible to accommodate your availability.

Q: What other wellness services complement weight management support?

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A: Mobile IV hydration therapy, NAD+ infusions, energy-supporting treatments, and customized vitamin protocols enhance overall wellness during weight management journeys. The clinical team personalizes combinations based on individual health goals and objectives.

Visit https://earthandessenceivspa.com/ to schedule your complimentary consultation or explore the complete service menu.

About Earth and Essence IV Spa: Earth and Essence IV Spa is a Cleveland-based mobile wellness practice delivering IV hydration, GLP-1 weight loss consultations, and advanced clinical treatments administered exclusively by licensed Registered Nurses. The team serves Northeast Ohio communities, including Cleveland, Lakewood, Rocky River, and surrounding areas, through convenient in-home, office, and event-based appointments. Committed to transparent pricing and personalized care, Earth and Essence IV Spa makes premium wellness accessible to clients throughout its service region. 

###

Media Contact:

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Earth and Essence IV Spa

Cleveland, OH

(216)-870-3981

earthandessenceivspa.com

info@earthandessenceivspa.com

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Facebook: www.facebook.com/p/Earth-Essence-61572941786639/

Instagram: www.instagram.com/earthandessencespa/

TikTok: www.tiktok.com/@hydratewithessence

Earth and Essence Spa

Disclaimer:

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Any advice or guidelines revealed here are not even remotely a substitute for sound medical advice from a licensed healthcare provider. Make sure to consult with a professional physician before making any purchasing decision if you use medications or have concerns following the information and details shared above. Individual results may vary as the statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease.

*These statements have not been evaluated by the U.S. Food and Drug Administration. This product is not intended to cure or treat any disease.

  • Earth and Essence IV Spa Launches Free GLP-1 Weight Loss Consultation in Cleveland





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