Lifestyle
The Swift-Kelce romance sounds like a movie. But the NFL swears it wasn't scripted
Fans hold up signs during the NFL game between Miami Dolphins and Kansas City Chiefs in Germany in November.
Kirill Kudryavtsev/AFP via Getty Images
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Fans hold up signs during the NFL game between Miami Dolphins and Kansas City Chiefs in Germany in November.
Kirill Kudryavtsev/AFP via Getty Images
Boy meets girl while she’s in the midst of a record-breaking world tour. Girl falls for boy, showing up to his football games and driving TV ratings, attendance and merchandise sales in the process. Boy’s team overcomes a bumpy season to win the AFC championship game. And the two, wearing matching bracelets, steal the spotlight with their embrace on the field.
Now boy’s team is headed to its fourth Super Bowl in five years. And people are betting not only on who will win, but how often girl — who has since been named Time person of the year — will be shown in the stands (assuming she can get there in time).
The romance of Taylor Swift and Travis Kelce sounds like something straight out of a Hollywood movie — not to mention a huge win for the Kansas City Chiefs and the NFL itself. It’s created a legion of new football fans while also fueling PR stunt accusations and right-wing conspiracy theories, including that the league scripted their relationship to boost views.
NFL Commissioner Roger Goodell laughed off the notion at his pre-Super Bowl press conference on Monday, replying that “I don’t think I’m that good a scripter, or anybody on our staff.” But he was quick to acknowledge the positive impact Swift has had on the season.
“Obviously, it creates a buzz. It creates another group of young fans, particularly young women that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’” Gooddell said. “Besides Travis, she is a football fan, and I think that’s great for us.”
The numbers say so too. Swift’s association with Kelce has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, as of late January, according to Apex Marketing Group.
President Eric Smallwood told NPR that the figure is likely to grow, since it’s from before the Chiefs’ championship victory — which drew more than 55 million viewers to become the most-watched AFC title game in NFL history.
While there have been influential celebrity sports couples before, Smallwood says he’s never seen anything like this.
“It’s taking entertainment and mixing it with the top sport in the U.S., now with the top event of the year, viewing audience-wise,” Smallwood said. “It’s a phenomenon. It’s the Taylor effect for sure.”
Swift’s star power draws more female football fans
Taylor Swift watches a game between the Chicago Bears and the Kansas City Chiefs at Arrowhead Stadium in Kansas City, Missouri on September 24.
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Taylor Swift watches a game between the Chicago Bears and the Kansas City Chiefs at Arrowhead Stadium in Kansas City, Missouri on September 24.
Jason Hanna/Getty Images
Fans started speculating about Swift and Kelce’s budding relationship over the summer, as the first U.S. leg of Swift’s Eras Tour was in full swing.
The tour has grossed a record over $1 billion so far, selling out stadiums and boosting local economies along the way. Average attendance at a U.S. Swift concert in 2023 was over 71,000, versus more than 69,000 for regular season NFL games, according to Smallwood.
“She’s filled more football stadiums than any football team has this year, if you think about it,” he added.
Nora Princiotti, a football writer for The Ringer and a Swiftie, called the Eras Tour the pop culture event of the year.
“And midway through the first big leg of it, she starts dating Travis Kelce … the star tight end of this budding Kansas City dynasty,” Princiotti told NPR last month. “So you have these two elements of our last bits of monoculture sort of coming together, and it really created this phenomenon.”
Swift attended her first Chiefs game in late September, then 11 more. Her presence in the Kelce box, usually alongside family members and famous friends, thrilled fans watching on TV and social media.
The Chiefs-Jets game she attended on Oct. 1 averaged 27 million viewers — including 2 million women — making it the most-watched Sunday show since last year’s Super Bowl, according to NBC. By the end of the regular season, the NFL had seen its highest ratings since 2015, and the highest-regular season viewership among women since it started tracking the statistic in 2000.
Football is the most-watched sport in the U.S., and one of the most profitable, despite its myriad of issues involving race and diversity, concussions and other safety concerns, and its handling of athletes’ misconduct allegations off the field.
Women make up just under half of the NFL fanbase, but more than half of Swift’s. And it’s a demographic that the NFL has long struggled to reach, Princiotti said — until now.
“You see it in the numbers. You see it in the merchandise sales. I see it in my group texts with a lot of friends who do not normally follow football,” she explained. “They don’t have, suddenly, hot takes about the Jets’ defensive line, but they know what’s going on in a way that is different from before this started to happen.”
Candy Lee, a professor of journalism and integrated marketing communications at Northwestern University, says while some Swifties may be driven by a passion for the game, many are driven by “heart’s passion.”
“We all enjoy rooting for the ‘win,’ even if it’s our team, the romance, the celebrity,” she told NPR over email. “In this case, it brings sparkle to the game for a group of fans of entertainment, which is what both [the Eras Tour] and football season have in common.”
The path to Las Vegas wasn’t necessarily direct
Travis Kelce and Taylor Swift celebrate after the Kansas City Chiefs win AFC Championship Game at M&T Bank Stadium in Baltimore on January 28.
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Travis Kelce and Taylor Swift celebrate after the Kansas City Chiefs win AFC Championship Game at M&T Bank Stadium in Baltimore on January 28.
Patrick Smith/Getty Images
A lot of things had to go right this season for Swift, Kelce and the Chiefs to end up where they are now, as Smallwood pointed out.
“I don’t think you can write the script for this,” he said.
The two were able to travel to each others’ events — and generate buzz — despite their jam-packed schedules. Swift was able to travel to Chiefs games from her South America concerts, while Kelce used the team’s bye week to attend one of Swift’s concerts in Argentina.
The defending Super Bowl champs had a rocky season on the field, marked by offensive struggles and injuries, including Kelce’s. Smallwood says that the majority of Super Bowl ad spots were sold in November, at which point no one could have predicted the Chiefs would be one of the teams on the field.
“A lot of things have to happen and it happened,” Smallwood said. “It happened for the benefit of the NFL, the benefit of the Super Bowl, and the benefit of the Chiefs — not to mention the [San Francisco] 49ers.”
The surge in viewership definitely helped the NFL sell advertising around its games, Smallwood says. It also means new advertisers, particularly in the health and beauty industries, may be getting in on the Super Bowl action to try to reach the growing female fan base.
The Super Bowl is already one of the most popular TV events each year. Last year’s Chiefs vs. Eagles matchup — which pitted the two Kelce brothers against each other — was the most-watched U.S.-based telecast of all time, drawing an average of 115.1 million viewers across all platforms.
This year’s could draw even more viewers, thanks in large part to Swift.
The “Taylor Effect” is poised to make the Super Bowl even bigger
Coasters from Westside Storey commemorating Swift and Kelce’s relationship are displayed in Kansas City, Mo., on Monday.
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Coasters from Westside Storey commemorating Swift and Kelce’s relationship are displayed in Kansas City, Mo., on Monday.
Nick Ingram/AP
A Seton Hall Sports Poll released Wednesday found that 72% of Americans plan to tune into the Super Bowl, up from 66% last year.
When asked if they thought Swift had anything to do with that decision, or that of anyone in their household, 21% of respondents said yes. That number was almost twice as high for 18-to-24 year-olds.
“From a marketing perspective, the NFL and its advertisers couldn’t do any better,” marketing Professor Daniel Ladik, chief methodologist for the poll, said in a statement. “The viewership for this game is on a seemingly inexorable march toward more viewers, and this year Taylor Swift may be playing the role of drum major — at least for 18-34 year olds, a market that almost everyone covets.”
Other polls drew similar conclusions.
A recent survey of 2,000 Americans by the online lending marketplace LendingTree found that 24% of Gen Z-ers and 20% of millennials are more interested in football because of Swift. Eighteen percent of Americans — and 31% of Gen Z-ers — said they’re rooting for the Chiefs because of her.
And 16% of Americans said Swift had influenced them to spend money on football, such as buying memorabilia or signing up for a streaming service to watch games.
“If there’s one thing that people should’ve learned all too well by now, it’s that you should never be surprised by the enormity of Swift’s influence,” LendingTree chief credit analyst Matt Schulz said. “We’ve seen it with her records and concerts, of course, but we’ve also seen it in movies, politics, and now football.”
Earlier this week, Swift announced that an extended version of her Eras Tour concert film, which set multiple box office records of its own after it was released in October, will head to Disney+ in March. The following month she will release her new album, The Tortured Poets Department, which she announced at last weekend’s Grammy Awards.
Just like with the concert, Swifties are more likely to be watching the Super Bowl on screen than in person, though a study from one company found that 1% of them would sell an organ to pay for the experience. And if the how-to guides cropping up online this week are any indication, the Swift-themed watch parties are likely to be very glittery.
Lifestyle
‘Wait Wait’ for June 27, 2026: With Not My Job guest Stephen Malkmus
Stephen Malkmus & the Jicks perform onstage during day two of the Boston Calling Music Festival at Boston City Hall Plaza on September 26, 2015 in Boston, Massachusetts. (Photo by Mike Lawrie/Getty Images)
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This week’s show was recorded in Chicago with host Peter Sagal, judge and scorekeeper Alzo Slade, Not My Job guest Stephen Malkmus and panelists Emmy Blotnick, Joyelle Nicole Johnson, and Gianmarco Soresi. Click the audio link above to hear the whole show.
Who’s Alzo This Time
Pool Problems; Don’t Forget to Hydrate; The Rise of Hot Podium Guy
Panel Questions
TSA Gets A Dressing Down
Bluff The Listener
Our panelists tell three stories about game shows in the news, only one of which is true.
Not My Job: Stephen Malmus, lead singer and guitarist for Pavement, answers our questions about road construction
Indie rock legend and founder of Pavement, Stephen Malkmus, joins us to play a game called, “Pavement repairs are underway!” Three questions about road construction.
Panel Questions
The Battle Over A Home Sale; The Best Three Words To Get Over A Loss and Out of a Meeting?; A New Job in the Dating World
Limericks
Alzo Slade reads three news-related limericks: Good News For Gym Slobs; Cruisin’ For A Tattooin’; Fringe Food Benefits
Lightning Fill In The Blank
All the news we couldn’t fit anywhere else
Predictions
Our panelists predict what will find after the reflecting pool is emptied
Lifestyle
He turned his one-bedroom West Hollywood apartment into an entertainer’s paradise
When Julio Miranda-Martin began his apartment search, he had one nonnegotiable: He wanted a dedicated dining room to entertain his friends. He was scouring Zillow in 2025 when a listing for a railroad-style, one-bedroom on the edge of West Hollywood came up that included the requisite dining room. It was also walking distance to his part-time job as a marketing coordinator at furniture store Lawson-Fenning. More importantly, at $2,500 a month it was within his budget.
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Miranda-Martin met with his landlord the same day he found the listing, who told him he looks like his son. Feeling like finding this 950-square-foot apartment was kismet, Miranda-Martin signed the lease and set about creating a sophisticated and color-saturated sanctuary. Miranda-Martin decided he needed to make two major investments before moving in: painting the walls and changing the lighting. “I was finally able to move into a place that I actually like, not just out of necessity. I was like, let’s make it feel like my own,” says Miranda-Martin, who refers to the space as his “living canvas.”
In this series, we spotlight L.A. rentals with style. From perfect gallery walls to temporary decor hacks, these renters get creative, even in small spaces. And Angelenos need the inspiration: Most are renters.
The apartment is on the second floor of a fourplex, up a windowless staircase. Miranda-Martin embraced the lack of light and painted it a high-gloss crimson. Without natural light, he hard-wired sconces found on Facebook Marketplace that recall ornamental 18th century candlesticks. They cast a dim but moody light throughout the staircase, ending with an ornate mirror at the top. The mirror shows a glimpse of the apartment’s interior in its reflection when Miranda-Martin opens the door. “Every time people walk in, especially at night, it’s such a dramatic entry,” he explains. “It’s very cinematic,” agrees friend and co-worker Kristin Reeder, who is often a guest at his soirees, “like something from ‘Eyes Wide Shut.’ ”
1. Julio Miranda-Martin’s apartment decor starts in the bold staircase that leads to his door. 2. A mirror at the top of the staircase offers extra depth. 3. Julio Miranda-Martin fills the bookshelf in his dining room with books and treasures.
In contrast, the living room offers a calmer palette of sky blues and earthy browns. Miranda-Martin tends to choose paint colors based on the light. The living room, with abundant west-facing windows brings in soft, bright light. Miranda-Martin painted it with Benjamin Moore’s Navajo, a flat white, as a backdrop to the softer hues of the furniture he designed at his furniture and lighting company, Studio MM. “It adds a stillness,” he says.
The room is anchored by a large velvet couch in a rich brown. The modular couch is anchored on each side with Art-Deco influenced side tables, lamps and light blue slipper chairs he designed, setting up a cozy tableau for hosting his friends. Pale pink cushioned ottomans provide additional seating that can easily be moved around the room to accommodate additional guests.
A velvet couch acts as a statement piece in the apartment living room.
(Etienne Laurent/For the Times)
French doors separate the living room from the dining room. The chartreuse-infused dining room returns to a more dramatic colorway. With less natural light, Miranda-Martin wanted to play up the idea of dining-room-as-treehouse, reflecting the second-floor foliage visible from the small windows. Rather than trying to brighten the room, he leaned into the moodiness by buying inexpensive, USB battery-powered spotlights that are mounted on the ceiling with magnets. Taking an alcohol marker, he tinted the lights a soft amber, allowing him to highlight the art in the room without adding harsh overhead lighting.
The dining room is meant to reflect the foliage just outside the window.
(Etienne Laurent/For the Times)
A shell-adorned mirror anchors the wall facing the windows and built-in shelving, making the room feel larger. Miranda-Martin sourced two shell-shaped sconces that flank the mirror at an estate sale in San Francisco. Most of the art and home decor comes from Facebook Marketplace and Craigslist, or is thrifted from local stores. Estate sales are also a source, though Miranda-Martin feels the rising popularity of these sales in Los Angeles has led to an increase in pricing. “They’ve gotten so over the top now in L.A. [They’re] super expensive. You’re not really gonna find a deal,” he laments, citing the armed security checking bags recently at some of the hottest estate sales.
In addition to changing the lighting and painting the walls, Miranda-Martin prioritized the window treatments, with pinch pleat curtains from Ikea. “Drapery can just make a space feel super elevated,” he advises. He prefers a mix of new and vintage decor, balancing both for an eclectic but deeply personal look to his home. He tries not to overthink his aesthetic choices. “I think it’s very instinctual. I’m not really thinking, ‘Is this in good taste or is this going to be weird?,’ ” he says.
Down the hall, the bedroom’s mostly white design theme returns to a more serene composition, providing a quiet sanctuary. Miranda-Martin removed the headboard from his bed, making it seem like it’s floating between the night tables he designed. “Everything feels sort of streamlined and smooth,” says Miranda-Martin. Like the living room, the bedroom is painted the same flat white but the quality of the eastern light filtering into the bedroom casts a buttery glow.
1. Ceramics fill inset shelves in the kitchen. 2. A glass case in the apartment corridor between the dining room and the bedroom. 3. With its lighter decor, the bedroom was meant to be a sanctuary.
The small kitchen retains its midcentury charm, but open shelving above the counter provides an airier, more contemporary cupboard to show off Miranda-Martin’s dish and glassware collection. The easier access comes in handy when he’s entertaining. His apartment is the perfect pre-game space for him and his friends before a night on the town. He tries to make sure he pre-batches cocktails before his guests arrive.
He also likes to host more elaborate dinner parties and game nights. He attributes his love of entertaining to his upbringing as an only child in Downey. “I like hosting because I enjoy being around more people than when I was growing up,” explains Miranda-Martin. His goal, ultimately, is to bring together disparate groups of people from different spheres in a space everyone will feel comfortable in. Dinner parties at Miranda-Martin’s “feel like an event,” says Reeder. “It’s something you’re excited for and you want to get dressed up for.”
“I’m kind of going through a phase right now where I need to be around people,” admits Miranda-Martin. “I think I just hate being alone.”
Lifestyle
Amateurs now conduct most weddings. Here is some basic advice
Ryan Benk and Ryan Ricciardi are married by their friend Cesar Garcia this year.
Christopher Di Ruggiero
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Christopher Di Ruggiero
Gone is the traditional wedding officiated only by a rabbi, a priest, an imam, a pastor or an archbishop.
In a recent survey by the wedding website The Knot, 67% of couples are getting married by a friend. The share has skyrocketed since 2009, when The Knot started tracking who officiates weddings. That year, 27% of couples used a friend for their ceremony.
“Gen Z culture is really infiltrating the wedding industry, and they just do not do things in a standard, traditional way,” said Esther Lee, The Knot’s editorial director.
“They are scrutinizing every aspect of the wedding day in a sense of ‘How do I make this speak to my story?’” she said.
As people swap traditional vows for more personalized weddings, friends and family are filling many more roles beyond just bridesmaids and groomsmen. The wedding officiant is a really big one.
If you’re asked to perform a wedding for a couple, “take the role seriously,” Lee suggested. “Put a lot of hours and thought into how the ceremony will go.”
An officiant with a close tie to a marrying couple can bring a beautiful intimacy to the ceremony. But Lee warned, “Don’t wing it. You can’t wing it.”
First of all, weddings have a lot of stage directions. And the officiant is in charge of telling everyone in the congregation what to do.
“Part of the proceedings is having everyone be seated at a certain time,” said Shelby Wax, a contributing weddings editor at Vogue. She would know. “I’ve been at a wedding where we have stood up too long because an officiant forgot to say that.”
Wax suggested that officiants keep the proceedings moving without making too many jokes or doing anything to draw attention to themselves and away from the couple.
Ask the couple ahead of time for their vision of the ceremony, and find out some of the special things that draw them together and make them want to commit to marriage. And be sure to find out how long they want the ceremony to last.
You’ll also need to get any necessary credentials for legally officiating a wedding. Some jurisdictions require that wedding officiants be ordained ministers. That can be just a few clicks and is often free. The Universal Life Church ordains ministers online and boasts that it has ordained 20 million people.
“Sometimes you have to register with the state and the county and have all the forms ready to go for them to sign afterwards and mail them afterwards,” Wax said.
If the hassles and the responsibility of planning a ceremony and conducting a wedding are too much, bow out right now. The sooner the better.
But Wax suggested that you consider the invitation carefully. It’s an honor that your loved ones want you to marry them. “You know, if I was asked, I would absolutely make the time to do it,” she said.
Even if weddings have become less traditional, the event is still a joyous milestone and evokes a certain dreaminess in the people who get to witness it.
“I do feel that magic and that hope, similar to a child being born,” said Alisa Allred Mercer, a school board member in Davis County, Utah. She has officiated the weddings of a brother, two nieces, a nephew and many, many others.
If people are willing to give love a try, she said, she is happy to help.
“Each time that I am able to perform a wedding, I think the greatest thing that I’m able to give is to pour out my hope and my faith in their relationship to them,” she said.
Mercer had one final piece of advice: After you pronounce the couple married and tell them to kiss, get out of the picture.
“They do not want you in that photo — they want a photo of the two of them,” she said. “So step out of the way.”
The Knot estimates that more than 2 million couples will get married this year, and we’re not even halfway through wedding season. So if you find yourself sitting at a wedding this summer, maybe offer your silent wishes and prayers not just for the couple, but for the officiant too.
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