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The Philosophy Behind Lemaire’s $100 Million Ascent

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The Philosophy Behind Lemaire’s 0 Million Ascent
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
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Don’t Eat the Burger. It’s a Stool.

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Don’t Eat the Burger. It’s a Stool.

Jonny Carmack was perusing the aisles of a store in his hometown, Danbury, Conn., when he first saw it: a giant strawberry sitting on a shelf.

Mr. Carmack, 32, a content creator, was awe-struck. “I was just like, oh my gosh, it’s so cute,” he said. “It’s so whimsical.”

But this strawberry didn’t come from the vine. In fact, it was a ceramic table with the cartoonish likeness of a strawberry. He purchased the table for $59.99 for his office and redecorated the room with the faux fruit in mind, adding panels of moss to a door and turf to the floor to resemble a garden.

Mr. Carmack is one of many passionate people across the United States who scour the aisles of discount retailers like HomeGoods, T.J. Maxx and Marshalls in search of culinary-inspired stools. Food as furniture has gone viral on social media, with collectors sharing photos of their finds and trading buying tips.

“It’s a huge community,” said Mr. Carmack, who owns about 30 food stools, including a stack of doughnuts, a peppermint and a pink gummy bear. “I was feral for that,” he said of his ceramic ursine figure.

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Birdie Wood, too, developed a love of food stools by accident. She was shopping online one day in early 2021 when a stool with the likeness of a hamburger caught her eye. “I started decorating with weird and food-shaped things in 2009, so when I saw that this existed, I was like, this is huge,” she said. The burger was out of stock, but she snagged one on eBay a few weeks later.

She eventually furnished her three-bedroom, one-bathroom home on the South Shore of Long Island, N.Y., where she had recently moved, with the burger as inspiration. Throughout her home are other colorful, oversize objects, including a table shaped like a giant spool of thread, a large multicolored wristwatch and 10 other food stools, including a wedge of cheese. “I sort of based my entire life and personality around this silly burger stool,” she said.

Ms. Wood, 33, a woodworker, recently began building her own food-inspired furniture, with the goal of making objects she can’t find in stores. Her creations include a table with the likeness of a wrapped stick of butter and another resembling a can of Spam.

Ms. Wood said that for collectors like her, much of the appeal of quirky food stools is generational. “I think a lot of millennials specifically or older Gen Zs grew up with the ‘beige’ décor,” she said. “Once we hit the scene, we made it OK to decorate fun and silly.”

“I think that design just became so neutral, so minimalist, so boring for so long,” said Megan Hopp, 37, an interior designer and founder of Megan Hopp Design. She said these stools are millennials’ way of rejecting minimalist aesthetics — including the “billions of cans of gray paint everyone was using forever” — and embracing kitsch.

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But not all food stools are created equal. There are hundreds of different designs, and the resale market for stools that are no longer available in stores can be competitive. (One reseller on eBay listed a strawberry stool for $169, more than twice its price at HomeGoods.)

Finding coveted stools often requires careful strategizing, and some dedicated collectors have it down to a science.

Robbie Hornik, 28, who owns about 87 food stools, said HomeGoods stores debut new stools seasonally and usually on the West Coast first. By studying the shopping habits of other food stool collectors on social media, “I’ve kind of calculated how long it takes for them to get here,” said Mr. Hornik, who lives in Syosset, N.Y.

Of course, it also helps to know the right people. “I’ve actually made friends with a couple of the managers and they kind of tell me when they have shipments,” he said.

To cut out the middleman, Mr. Hornik has even tried to source stools directly from vendors and manufacturers, though he has been unsuccessful so far. “There were so many different stools that I wanted and I needed to try and find a faster way to find them,” he said. (In an email to The New York Times, a spokesperson for TJX, the parent company of T.J. Maxx, Marshalls and HomeGoods, said the company could not comment on any vendors or products in stores.)

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But the thrill of the hunt is also part of the fun for many collectors, including Mr. Carmack, who has built a large following on social media by posting videos about his stool collection and secondhand furniture finds. He has become something of a celebrity to the staff at his local HomeGoods in Danbury — for better or worse.

“The employees, they come right up to me,” he said. “I’m like, oh my gosh, I cannot come here every day. They’re going to have me arrested.”

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A Quest for the Best Coffee in New York Leads to Love

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A Quest for the Best Coffee in New York Leads to Love

On June 28, 2016, Ms. Ng and Mr. Leung found their relationship tested under extraordinary circumstances. They had traveled to Istanbul for a friend’s wedding and were awaiting a domestic flight at Atatürk Airport when news broke of a terrorist attack. The attack had occurred just an hour earlier, in the same terminal they had recently passed through. “It was terrifying,” Ms. Ng said. “Justin was calm and gave clear directions, making me feel safe in a way I’ll never forget.”

For Mr. Leung, the moment required immediate action. “We’re in this situation, and I had to communicate with her in a new way very quickly,’ he recalled. ‘I asked, ‘Andrea, do you trust me?’ and guided us to safety. ” The experience, though harrowing, became a critical point in their relationship, cementing their trust and ability to handle challenges together.

Last year, on March 22, Mr. Leung proposed at Devoción, where they had their first date. “I teared up and said, ‘I love you and want to spend my life with you,’” he said. As baristas played “Kiss Me” by Sixpence None the Richer, Ms. Ng said yes, and the cafe customers applauded. They celebrated with dinner at Aska, a Scandinavian restaurant in Brooklyn, where he shared what he couldn’t say during the proposal: “These past 10 years have been the best of my life, and you are the best part of it.”

Three wedding celebrations marked their marriage. “We did everything backward, and it wasn’t our initial plan,” Ms. Ng said, “but each one served a different purpose.”

They legally wed on Jan. 3, at New York City Hall, officiated by Guohuan Zhang, a city clerk, with Mr. Leung’s parents as witnesses. The day included lunch at the Odeon and dinner at Bridges, both in Manhattan. The following day, they hosted an after-party for 69 guests at Sommwhere, an event space on the Lower East Side, featuring D.J. sets by close friends, heart-shaped pizzas, and their first dance to Lauryn Hill’s “Can’t Take My Eyes Off of You.”

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Zorthian Ranch, 'a magical, deep labyrinth' of art, suffers major damage in Eaton fire

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Zorthian Ranch, 'a magical, deep labyrinth' of art, suffers major damage in Eaton fire

For years rumors swirled about a cult living on the secluded property at the end of Fair Oaks Avenue in the San Gabriel Mountain foothills bordering Altadena. There were stories of wild bacchanals involving nudists, and grand parties attended by the likes of artist Andy Warhol, jazz musician Charlie Parker and Nobel laureate physicist Richard Feynman.

Since 1946, the Zorthian Ranch had served as a haven for artists and creatives who wanted to escape the confines of urban living and find their bliss in a rustic paradise. The sculptor who founded the ranch, Jirayr Zorthian, transformed discarded objects into art. His family carried on that legacy after his death in 2004, and the property lived on as a sort of outdoor museum featuring artwork by established and new artists alike.

But last week, the Eaton fire ripped through the property, leaving mostly ashes in its wake. Jirayr’s son, Alan Zorthian, who oversees the ranch, fought alongside others to save the 40-acre estate and its eclectic collection of sculptures and artwork.

The Zorthian Ranch, pictured in March 2019, came to encapsulate an eccentric, untamed slice of Altadena.

(Hannah Taylor)

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The ranch had survived wildfires in the past. Its caretakers had firefighting equipment, hoses and standpipes at the ready to draw water across different points of the property. But this firestorm, driven by hurricane-force winds, proved too fast and overwhelming. The blaze consumed every structure on the property save for two — the main house where Alan was raised and a mid-century home known as the “green house.”

But Alan’s one bedroom cottage, his father’s studio, the various barns and outbuildings that supported the farming operation and countless pieces of art are gone.

“I don’t know if I can duplicate 57 years of work,” Alan, 66, said this week, referencing the years his father devoted to establishing the ranch. A steel container that stores some of his father’s artwork survived, he said, but he’s afraid to open it; the outer shell shows signs of heat damage.

“I start to feel bad about the cultural infrastructure that we’ve lost,” Alan said. “But then I look around and I see what other people have lost. I mean, our whole area has lost everything.”

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A water pipe rises amid charred rubble.

A stand pipe at Zorthian Ranch ran dry as Alan Zorthian attempted to fight the flames of the Eaton fire.

(Myung J. Chun / Los Angeles Times)

After erupting Jan. 7, the Eaton fire devastated large swaths of Altadena, a community of 42,000 residents, destroying more than 4,600 structures and killing at least 16 people. In some areas, entire blocks of homes were razed. The Bunny Museum, Pasadena Waldorf School and Zane Grey Estate are among the historic landmarks destroyed.

The Zorthian Ranch had come to encapsulate an untamed slice of Altadena: It was a brazenly bohemian scene, cloaked by forest, that attracted a range of artists, scientists and musicians. Bears, coyotes and mountain lions were regular visitors. Beehives, pig pens and horses coexisted. On clear days, the ranch offered a nearly panoramic view of downtown L.A. and Catalina Island.

Alan evacuated the property during the early hours of Jan. 8, leaving behind key documents and nearly all his belongings. He was forced to abandon his Jeep after the wooden bridge connecting the upper and lower portions of the ranch was incinerated. He crossed a deep gully full of ember and ash to escape.

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“That was a barn,” he noted, pointing to a pile of rubble. His office, where he worked on architectural projects, was gone. Near the ruins of what was once his father’s art studio, he bent to pick up a piece of shattered white Masonite board. It was all that remained of a painting his father had crafted after an acrimonious divorce with his first wife.

The painting, titled “The Divorcement,” depicted Jirayr’s former mother-in-law in an unflattering light, and as part of the divorce settlement, could not be shown while Jirayr and his ex-wife were alive. But after their deaths, the painting was hung in a multipurpose room that doubled as a gift shop.

“There’s nothing left,” Alan said, defeated. He dropped the piece, which landed with a sharp crack. “It’s all gone.”

A work of art created from a stone wall embedded with objects

The “Wall of Passion,” which Jirayr Zorthian created as a tribute to physicist Richard Feynman, survived the Eaton fire.

(Myung J. Chun / Los Angeles Times)

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Jirayr Zorthian and his family fled the Armenian genocide when Jirayr was 11. They ended up on the East Coast, and Jirayr eventually studied fine arts at Yale University on a scholarship. He served in the military during World War II, and after his Turkish language abilities were no longer needed, was tasked with creating propaganda. He painted a 157-foot mural titled “Phantasmagoria of Military Intelligence Training.” Photocopy plates of the mural survived the fire.

In 1945, Jirayr and his first wife, Betty Williams, bought 27 acres in the foothills of Altadena. After they divorced, Zorthian kept the land and continued to expand along the rugged foothills. He married Dabney, Alan’s mother, and together the couple ran the “Zorthian’s Ranch for Children” summer camp for more than 25 years.

With friends and fellow artisans, they would throw alchohol-fueled parties where Jirayr would dress in a toga, as “Zor-Bacchus,” and nude women would feed him grapes. They famously hosted tryouts for the Doo Dah Parade queen, an irreverent counter to Pasadena’s Rose Parade.

View of downtown Los Angeles from a fire-damaged terrace.

A view of downtown Los Angeles from a fire-damaged terrace at Zorthian Ranch.

(Myung J. Chun / Los Angeles Times)

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For Alan, growing up on the ranch meant learning how to live off the land. He fed the pigs and horses and helped at the summer camp. Feynman even helped him with his algebra homework, he recalled. But when he turned 21, a trip to Europe exposed him to a life beyond the ranch, and he left to study architecture in San Diego.

He found himself back at the ranch in 2006, after both his parents died, to help manage it with his sister Alice. Over the years, their father, who opined on the wastefulness of Americans, had accumulated discarded objects and found ways to introduce them into his art. The property was cluttered with telephone poles, car doors, old trailers, broken concrete.

Alan said he was determined to create a “museum with no walls” that would showcase art created at the ranch. His daughters, Julia and Caroline, grew up spending weekends and summers there, running around property decorated in intricate sculptures and meeting people from around the world.

“The place itself was a sort of magical, deep labyrinth that was full of nooks and crannies of strange objects, out in the elements to be enjoyed by whoever wanted to walk by,” said Julia, now 29.

A man pets a bull and a cow in their pen.

A bull and a cow that proved too difficult to evacuate during the Eaton fire remained in their pen at Zorthian Ranch and survived.

(Myung J. Chun / Los Angeles Times)

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She moved to the ranch as a young adult, dropping out of college to help her father manage the ranch when it hit a precarious period of financial instability. They needed to find a way to stay true to their roots, she said, while also creating a viable business.

In recent years, the family transitioned the property into a working farm. They maintained four gardens, growing squash, potatoes, watermelons and oranges, and sold their honey. A community of about 20 people lived and worked at the ranch as docents, hosting drawing and yoga classes. Airbnb became a primary source of income, as artists rented out structures on the property, including Jirayr’s former art studio.

The family has launched a GoFundMe to keep the ranch afloat. So far, they’ve raised a little more than $100,000, with notes from people who remembered their time there.

But already, Alan said, he’s getting calls from real estate agents vying to buy out area residents and develop their land. The family is intent on keeping the property and returning the ranch to its former glory. As Alan sifted through the debris, he eyed a melted strip of aluminum.

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“I guess we’ll have to make art out of this damn fire,” he said.

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