Lifestyle
Super Bowl ads played it safe, but there were still some winners
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When I spoke with Shayne Millington about the cheeky Super Bowl ad she was planning with Cardi B., the advertising executive was excited about the prospect of tweaking male sports fans in a way Big Game ads often don’t do.
But the NFL threw some cold water on her plans Sunday, preventing makeup brand NYX from airing part of their ad suggesting that men may have mistook the name of their Duck Plump lip gloss and used it in a certain private area. Instead, they aired 30 seconds featuring Cardi B and displayed a QR code viewers could use to access the full ad.
Millington, the Chief Creative Officer at McCann New York, told me before the game that the ad was an attempt to turn the tables on traditional Super Bowl advertising.
“You have to really look at how women have been portrayed in Super Bowl ads and in the past, and it’s not great,” she added. “So, on a platform as big as the Super Bowl where men have [traditionally] had the upper hand with humor…[this time] women will have the last laugh with Cardi B.”
Turns out, Millington’s ad was among the sauciest in a Super Bowl where brands played it safe even more than usual, perhaps due to the mammoth, $7-milion-per-30-seconds fee for airtime.
Political messages were subtle and shaded, including a retro-looking ad for independent presidential candidate Robert Kennedy Jr. that didn’t get near his controversial stands on vaccines and other issues (with a jingle that sounded like it could have been an ad for his dad; talk about a nepo baby). An ad for the website hegetsus.com aimed at boosting Jesus Christ focused on how his teachings might bring people together, not the controversial stands of one funder, the family which owns notably religious craft store chain Hobby Lobby.
Blame the intensely crazy pace of real-life news or the back-breaking price for ads, but this year’s crop of commercials seemed to lean away from controversy and into nostalgia, celebrity and cross promotion — with Super Bowl halftime performer Usher appearing in more spots than the Budweiser Clydesdales.
Here’s a breakdown of what worked and didn’t in the biggest – and most expensive – advertising showcase on American television.
Best use of a celebrity poking fun at something he knows we’re all laughing at anyway: State Farm’s ‘Like a Good Neighbaa’
We all know Arnold Schwarzenegger has somehow won over America’s hearts despite delivering lines in films so drenched with his Austrian accent that it sounds like English put through a Cuisinart. That’s why it’s so delightful to see him willing to send up both his action hero past and his dicey diction, playing a swashbuckling State Farm agent who somehow can’t say “labor,” “concealer” or “neighbor.” Even Jake From State Farm couldn’t help coach him through a speech pattern that, somehow, still makes all those words sound cooler when they come out of Ahnuld’s mouth. (Though his former Twins co-star Danny DeVito untimately had to help him out.)
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Worst use of a celebrity tolerating something we’re all laughing at anyway: BMW’s ‘Talkin’ Like Walken’
How do you come up with a concept so promising – much-mimicked Hollywood eccentric Christopher Walken walks through a day where everyone is doing their own Walken impressions – and wind up with a spot so, well, odd? Where are the celebrities who do amazing Walken impressions, like Kevin Pollak, Jay Mohr or even Tom Hiddleston? Where’s the moment Walken has fun with people trying to cop his off-kilter patios, (instead of looking like he can’t wait to get off the screen)? And why is the Super Bowl’s halftime headliner Usher showing up at the end and NOT doing a Walken impersonation? Small wonder this over-hyped ad is also in the running for Best Missed Opportunity. Sigh.
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Best way to get someone else to publicize your new music: Verizon’s ‘Can’t B Broken’
The ad itself is a fun affair, with Beyoncé trying to “break” Verizon’s 5G network through a series of outlandish stunts (assisted by Veep co-star Tony Hale), including creating Beyonc-A.I., the pink-themed Bar-Bey, and a musical performance in space. When none of that succeeds in bringing down Verizon, she says “Okay. They ready. Bring the new music.”
Of course, Beyoncé meant business, dropping two new tunes on her website and announcing the debut of a country-inspired album, Act II, for March 29. Forget about announcing a new album during the Grammys; Bey dropped her announcement on TV’s biggest platform, paid for by Verizon. Respect.
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Best celebrity save: Uber Eats’s ‘Don’t Forget Uber Eats’
Actually, I want to forget much of this spot, which features wooden moments like David and Victoria Beckham pretending to forget she was in the Spice Girls (will anyone catch that they’re spoofing a scene from his Netflix docuseries?) and another, um, forgettable cameo from Usher (did you know he’s playing the Super Bowl halftime? Feels like he’s popping up in half of the Super Bowl ads to remind you!)
But the conceit – that you have to forget something to make room in your memory for Uber Eats’ awesome services – hit home when Jennifer Aniston appeared, ignoring David Schwimmer even as he reminds her they worked together for 10 years on one of the most popular sitcoms in TV history.
Perhaps it’s because I disliked his character Ross’ romance with Aniston’s character on Friends so much, but when she walked away, convinced she didn’t know him, and he muttered “I hate this town,” I felt like TV justice had somehow been served.
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Best hope for Marvel fans: The Deadpool movie
That sound you heard at the game’s start wasn’t sports fans settling in for the Big Game. It was Marvel fans screaming in anticipation after realizing that Ryan Reynolds’ new Deadpool movie won’t just feature Hugh Jackman returning as Wolverine, but Reynolds’ disfigured, wisecracking mercenary superhero getting kidnapped by the TVA — an organization from the Loki series. And the TVA’s representative here is none other than Succession’s Tom Wambsgans, or the actor Matthew Macfadyen. If any film can rescue the world from superhero fatigue, this might be the one.
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Best use of a cat/worst use of a McKinnon: Hellmann’s ‘Mayo Cat’
Fans know Saturday Night Live alum Kate McKinnon has a special bond with cats — she’s even come up with some sidesplitting sketches on the subject — so it was cute to see her alongside a feline who captivates the world by simply saying “mayo.” The ad also has a cool button at the end, where the cat dates and breaks up with fellow SNL alum Pete Davidson (“You lasted longer than most,” McKinnon quips.) But how do you spend millions on a commercial starring the funniest woman on TV and give all the action to her cat? Purrfectly frustrating. (Yes, I went there.)
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Second best use of a celebrity poking fun at themselves: Skechers ‘Mr. T in Skechers’
I’ll be honest, I didn’t notice there was no “T” in the footwear company’s name until Tony Romo upsets the famous A Team star by pointing it out. Watching a 71-year-old Mr. T walk on hot coals and do CGI-assisted pull ups while insisting “I pity the fool who has to touch his shoes” as he cavorts in Skechers slip on shoes, I saw a mix of nostalgia, absurdity and good-hearted self-parody that I didn’t even knew I needed until it happened. Once again, Mr. T. for the win.
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Best tribute to a departed legend: FanDuel’s Super Bowl Kick of Destiny Part 2
Reprising the stunt from last year, where the four-time Super Bowl champion tight end tried – and failed – to make a 25-yard field goal, this year’s commercial featured Gronk failing again. In a teaser for the series of ads released early, Rocky co-star Carl Weathers was shown riding up on a motorcycle to encourage Gronkowski. After Weathers died earlier this month at age 76, producers reworked one of those ads to show the actor saying ruefully, “You gave it your all, Gronk.” Then the spot flashed to an image of Weathers with the message “Thank you Carl. 1948 – 2024.” Glad to see the company kept him in the spot; there’s no better, classier tribute to a towering talent than tipping the hat to him on the biggest platform in the world.
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Best ‘I’m not crying, you’re crying’ ad: Google Pixel’s ‘Javier in Frame’
I first gave this award last year for the dog food ad that made everyone emotional. This time, its Google Pixel showcasing its guided frame technology, in which the phone tells users when faces are fully in the picture frame. We see this work from the perspective of Javier, who utilizes the phone despite his problems with blurred vision to capture important moments in his life, including the birth of his child. The spot’s director, Adam Morse, is blind and it’s narrated at the end by Stevie Wonder. Poignant doesn’t begin to describe it.
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Most confusing movie ad: ‘Twisters’
It’s not apparent from watching the Super Bowl ad whether this film is a reboot or a sequel to the 1996 film that featured Helen Hunt, Bill Paxton and Philip Seymour Hoffman (according to Variety, it’s indeed a sequel). But after watching Glenn Powell and Daisy Edgar-Jones jostling around in a 2-minute spot spouting dialogue that referenced the original, I only had one question that really needed answering: Why?
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Best contest with the worst ad: DoorDash’s ‘All the Ads’
It’s an inspired giveaway: DoorDash will provide all of the items in every Super Bowl commercial to one lucky winner, including a 2024 BMW All-Electric i5, chicken wings from Popeyes for 150-plus people, a $50,000 check for their dream home and much more (you had to watch the commercial during the game and add a promotional code at this URL to enter). But hearing Laurence Fishburne majestically narrate a preview ad that uses DoorDash as a verb while products are bursting from the ground makes me want to DoorDash as far away from it all as possible.
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Worst use of a celebrity: ‘Sir Patrick Stewart Throws a Hail Arnold’ on Paramount+
Yes, you read the title right. Patrick Stewart, star of Star Trek: Picard on Paramount+, appears in a spot where he argues with Drew Barrymore, then orders Miami Dolphins quarterback Tua Tagovailoa to throw an animated fourth grader from Hey Arnold! up a mountain, before doing it himself. (The band Creed also shows up to play a song for some reason).
All I want is a sample of whatever the scriptwriters were smoking when they came up with this nonsense – or when they got Stewart to agree to appear in it.
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Second-worst use of a celebrity: Squarespace’s ‘Hello Down There’
The concept’s not so bad: We’re so distracted by our phones and social media that no one on earth notices a fleet of flying saucers overhead until the aliens build a website with Squarespace.
But it’s a drag seeing Oscar-winner Martin Scorsese direct this bit of fluff without much humor and a punchline that goes over like, well, a badly formatted website: Scorsese in traffic, looks at a sky filled with spaceships and tells his driver, “I told you to take Broadway. This always happens.”
Feels a little like hiring Frank Lloyd Wright to design your kid’s backyard playhouse.
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Lifestyle
Retired, they moved from 6 bedrooms to a tiny L.A. ADU built in 3.5 months
Ever wondered how long it would take to build an accessory dwelling unit, or ADU, in your backyard?
In the case of Alvaro “Al” and Nenette Alcazar, a retired couple, who downsized from a six-bedroom home in New Orleans to a one-bedroom ADU in Los Angeles, it took just 3½ months.
“We went on vacation to the Philippines in November, right as they were getting started on construction,” Al says of the ADU his son Jay Alcaraz and his partner Andy Campbell added behind their home in Harbor Gateway. “When we returned in March of this year, the house was ready for us.”
The Alcazars were surprised by the rapid completion of their new 570-square-foot modular home by Gardena-based Cover. By the time construction was finished, they hadn’t yet listed their New Orleans home, where they lived for 54 years while raising their two sons.
Andy Campbell, seated left, and his partner Jay Alcazar’s home is reflected in the windows of the ADU where Alcazar’s parents Al and Nenette Alcazar, standing, now reside.
Jay Alcazar and Andy Campbell’s backyard in Harbor Gateway before they added an ADU.
(Jay Alcazar)
Alexis Rivas, co-founder and CEO of Cover, was also surprised by how quickly the ADU was permitted, taking just 45 days. “The total time from permit submittal to certificate of occupancy was 104 days,” he says, crediting the city’s Standard Plan and the ADU’s integrated panelized system for making it the fastest Clover has ever permitted.
For Al, a longtime religious studies professor at Loyola University New Orleans and community organizer, the construction process was more than just demolition and site prep. Seeing the Cover workers collaborate on their home reminded him of “bayanihan,” a Filipino core value emphasizing community unity and collective action.
“Both of my parents were public school teachers,” says Al, who was exiled from the Philippines in 1972. “When they moved to a village where there were no schools, the parents were so happy their children wouldn’t have to walk to another village to go to school that they built them a home.”
“It’s only one bedroom but we love it,” says Nenette Alcazar. “It’s the right size for two people.”
Like his childhood home in the village of Cag-abaca, Al says his and Nenette’s ADU “felt like a community built it somewhere and carried it into the garden for us to live in.” Only in this instance, the home was not a Nipa hut made of bamboo but a home made of steel panels manufactured in a factory in Gardena and installed on-site.
Jay Alcaraz, 40, and Campbell, 43, had been renting a house in Long Beach for three years when they started looking for a home to buy in 2022. Initially, they had hoped to stay in Long Beach, but when they realized they couldn’t afford it, they broadened their search to include Harbor Gateway. “It was equidistant to my job as a professor of critical studies at USC, and Jay’s job as a senior product manager at Stamps.com near LAX,” Campbell says.
When they eventually purchased a three-bedroom Midcentury home that needed some work, they were delighted to find themselves in a neighborhood filled with multigenerational households within walking distance of Asian supermarkets and restaurants.
The ADU does not overwhelm the backyard. “It looks like a house in a garden,” says Al Alcazar.
“We can walk to everything,” says Jay. “The post office. The deli. The grocery store. We love Asian food, and can eat at a different Asian restaurant every day.”
Adds Campbell: “We got the same thing we had in Long Beach here, plus space for an ADU.”
At a time when multigenerational living is growing among older men and women in the United States, according to the Pew Research Center, it’s not surprising that the couple began considering an ADU for Jay’s parents soon after purchasing their home, knowing that Al and Nenette, who no longer drives, would feel comfortable in the neighborhood.
They started by reviewing ADUs that the city has pre-approved for construction as part of the ADU Standard Plan Program on the city’s Building and Safety Department website. The initiative, organized by former L.A. Mayor Eric Garcetti’s office in collaboration with Building and Safety in 2021, was designed to simplify the lengthy permitting process and help create more housing.
The 570-square-foot house has a single bedroom and bathroom.
Jay and Al Alcazar have coffee in the kitchen of the ADU.
They reached out to several potential architects and secured a line of credit for $300,000. They decided to go with Cover after touring its facility and one of its completed ADUs. “We liked that they were local and their facility was five minutes away from us,” Campbell says.
The couple originally envisioned removing their backyard pergola and lawn and adding an L-shaped ADU. But after consulting with Rivas, they decided on a rectangular unit with large-format glass sliders and warm wood cladding to preserve the yard.
The configuration was the right choice, as the green space between the two homes, which includes a deck and drought-tolerant landscaping, serves as a social hub for both couples, who enjoy grilling, sharing meals at the outdoor dining table and gardening. Just a few weeks ago, the family celebrated Al’s 77th birthday in the garden along with their extended family.
Nenette, a self-described “green thumb,” is delighted by the California garden’s bounty, including oranges, lemons, guava trees and camellias. “I can see the palm trees moving back and forth and the hummingbirds in the morning,” she says.
“They’re a lot of fun,” Jay Alcazar says of his parents. “They are great dinner companions.”
Although some young couples might hesitate to live close to their parents and in-laws, Jay and Campbell see their ADU as a convenient way to stay close and support Jay’s parents as they age in place.
Besides, Jay says, they’re a lot of fun. “They are great dinner companions,” he says.
Campbell, who enjoys having coffee on the outdoor patio with Al, agrees. “When I met them for the first time 12 years ago, they had a group over for dinner and hosted a karaoke party until 3 a.m.,” he said. “I was like, ‘Is this a regular thing?’”
A teak bed from the Philippines and family mementos help to make the new ADU feel like home.
Unlike the Alcazars’ spacious 1966 home in New Orleans, their new ADU’s interiors are modern and simple, with white oak floors and cabinets and Bosch appliances, including a stackable washer and dryer. Despite downsizing a lifetime of belongings, Al and Nenette were able to keep a few things that help make the ADU feel like home. In the living room, mother of pearl lamps and wood-carved side tables serve as a reminder of their old house. In their bedroom, a hand-carved teak bed from the Philippines, still showing signs of water damage from Hurricane Katrina, was built by artisans in Nenette’s family.
“Madonna and Jack Nicholson both ordered this bed,” Nenette says proudly.
The couple chose a thermally processed wood cladding for its warmth. “It will develop a silver hue over time,” says Alexis Rivas of Cover. “It’s zero maintenance.”
But one thing didn’t work out in their move West. When they realized their sofa would take up too much room in the 8-foot portable storage pod they rented in New Orleans, they decided to purchase an IKEA sleeper sofa in L.A. It’s now in the mix along with their personal artifacts and family photos that further add memories to the interiors, including a reproduction of the Last Supper, a common tradition in many Filipino homes symbolizing the importance of coming together to share meals. With limited storage, the families share the two-car garage, where Al stores his tools.
“It’s only one bedroom, but we love it,” says Nenette, 79, of the ADU, which cost $380,000. “It’s just the right size for two people.”
The ADU feels private, both couples say, thanks to the 9-foot-long custom curtains they ordered online from Two Pages Curtains. “When the curtains are open, we know they are awake, and when their curtains are down, we know to leave them alone,” Jay says, laughing at their ritual.
In terms of aging in place, the ADU can accommodate a wheelchair or walker if necessary, and Rivas says a custom wheelchair ramp can be added later if necessary.
Now, if only Jay could mount the flat-screen television on the wall, Al says, teasing his son. It’s hard to escape dad jokes when he’s living in your backyard — and that’s the point.
“It’s really nice having them here,” Andy says.
Jay Alcazar and Andy Campbell enjoy having Al and Nenette Alcazar close. “They feel like neighbors,” Jay says.
After losing his family and home in the Philippines when Ferdinand Marcos declared martial law in the country, Al, who once studied to be a priest, says he’s deeply moved to be the recipient of the bayanihan spirit once again.
“I was tortured in the Philippines, and it didn’t break me,” he says. “So having a home built by a friendly community really points to a shorter but more spiritual meaning of bayanihan, which is, ‘when a group of friends,’ as my grandma Marta used to say, ‘turns your station of the cross into a garden with a rose.’ Now, we have Eden here in my son’s backyard.”
Lifestyle
Her 1951 walkout helped end school segregation. Now her statue is in the U.S. Capitol
A model of the statue of Barbara Rose Johns pictured in 2023, two years before the real thing was unveiled at the U.S. Capitol.
Amy Davis/The Baltimore Sun/ZUMA Press Wire via Reuters
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Amy Davis/The Baltimore Sun/ZUMA Press Wire via Reuters
In 1951, a Black teenager led a walkout of her segregated Virginia high school. On Tuesday, her statue replaced that of a Confederate general in the U.S. Capitol.
Barbara Rose Johns was 16 when she mobilized hundreds of students to walk out of Farmville’s Robert Russa Moton High School to protest its overcrowded conditions and inferior facilities compared to those of the town’s white high school.
That fight was taken up by the NAACP and eventually became one of the five cases that the U.S. Supreme Court reviewed in Brown v. Board of Education, whose landmark 1954 ruling declared school segregation unconstitutional.
“Before the sit-ins in Greensboro, before the Montgomery bus boycott, there was the student strike here in 1951, led by Barbara Johns,” Cameron Patterson told NPR in 2020, when he led the Robert Russa Moton Museum, located on the former school grounds.
Johns’ bronze statue is the latest addition to Emancipation Hall, a gathering place in the U.S. Capitol Visitor Center that houses many of the 100 statues representing each state.
Every state legislature gets to honor two notable individuals from its history with statues in the Capitol. For over a century, Virginia was represented by George Washington and, until a few years ago, Confederate Gen. Robert E. Lee.
Lee’s statue was hoisted out of the Capitol — at the request of then-Virginia Gov. Ralph Northam, a Democrat — in December 2020, the year that a nationwide racial reckoning spurred the removal of over 100 Confederate symbols across the U.S.
The same month, Virginia’s Commission on Historical Statues in the United States Capitol voted unanimously to select a statue of Johns to replace it. Johns, who died in 1991, was chosen from a list of 100 names and five finalists, including Pocahontas and Maggie Lena Walker, the first Black woman to serve as president of a U.S. bank.
Exactly five years and a multi-step approval process later, the 11-foot statue — created by Maryland artist Steven Weitzman — has finally moved in. It shows a teenage Johns standing at a podium, raising a book overhead mid-rallying cry.
Its pedestal is engraved with the words: “Are we going to just accept these conditions, or are we going to do something about it?”
Johns is credited with helping end school segregation
Johns was born in New York City in March 1935, and moved to Virginia’s Prince Edward County during World War II to live on her grandmother’s — and later, father’s — farm.
According to the Moton Museum, Johns — the niece of civil rights pioneer the Rev. Vernon Johns — grew increasingly frustrated by the lack of resources at her school. Classrooms were located in free-standing tar-paper shacks that lacked proper plumbing, with no science laboratories, cafeteria or gymnasium at all.
She later wrote in an unpublished memoir that when she finally took her concerns to a teacher, they responded, “Why don’t you do something about it?” She felt dismissed at first, but gave the idea more thought and decided to unite the student council members to coordinate a strike.
“We would make signs and I would give a speech stating our dissatisfaction and we would march out [of] the school and people would hear us and see us and understand our difficulty and would sympathize with our plight and would grant us our new school building and our teachers would be proud and the students would learn more and it would be grand,” Johns wrote, according to the museum.
On April 23, 1951, Johns gathered all 450 students in the auditorium and convinced them to walk out, to protest their school’s conditions and campaign for a new building. The strike lasted roughly two weeks and caught the attention of the NAACP.
NAACP lawyers Spottswood Robinson and Oliver Hill filed a lawsuit (Davis et al. v. County School Board of Prince Edward County, Virginia) in federal court, challenging the constitutionality of segregated education in the county’s schools.
The court ultimately sided with the county, but did order that its Black schools be made physically equal to white schools. A new Black Moton High School — known as “Moton 2” — was built in 1953 to avoid integration.
The following year, the Supreme Court declared school segregation unconstitutional in Brown v. Board of Ed, based on the Farmville case and four others from across the country. But it took years for the ruling to actually be enforced throughout the U.S., especially in Virginia, which enacted a set of anti-integration laws that came to be known as “Massive Resistance.”
Prince Edward County schools were officially integrated in 1964, after being closed for five years in an attempt to avoid it. Moton 2 was reopened as the Prince Edward County High School and remained in use until 1993.
As for Johns, she was sent after the walkout to live with relatives and finish her schooling in Alabama due to safety concerns. She attended Spelman College and graduated from Drexel University before working as a librarian for Philadelphia Public Schools. She married the Rev. William Powell, with whom she raised five children before her death at age 56.
Johns has been recognized in Virginia over the years. Her story is now a required part of lessons in the public school curricula. In 2017, the Virginia Attorney General’s Offices were renamed in her honor. And the following year, the Virginia General Assembly designated April 23 — the anniversary of the walkout — as Barbara Johns Day statewide.
Johns’ sister, Joan Johns Cobbs, told member station VPM last year that their family is honored by this newest tribute in the nation’s capital.
“I think Virginia is trying to correct some of its inequities,” Johns Cobbs said. “I think the fact that they chose her was one way they are trying to rectify what happened in the past.”
Bucking a trend in 2025
Plans for Johns’ statue have been in motion since well before President Trump’s second term, which has been marked by a rollback in diversity initiatives and the reinstallment of Confederate monuments.
One of Trump’s executive orders along those lines, aimed at “restoring truth and sanity to American history,” calls on the secretary of the Interior to restore public monuments and markers on federal lands that have been changed or removed since 2020.

In October, a statue of Confederate Gen. Albert Pike was reinstalled in a D.C. park, five years after protesters tore it down and set it ablaze.
As is customary, state leaders and members of Congress will be in attendance at Tuesday’s statue unveiling. Among them will be House Speaker Mike Johnson as well as Virginia Gov. Glenn Youngkin, a Republican who campaigned in part against critical race theory and has eliminated DEI initiatives in office.
Sen. Tim Kaine, D-Va., who also plans to attend the ceremony, issued a statement beforehand praising Johns’ “incredible bravery and leadership she displayed when she walked out of Moton High School.”
“I’m thrilled that millions of visitors to the U.S. Capitol, including many young people, will now walk by her statue and learn about her story,” he added. “May she continue to inspire generations to stand up for equality and justice.”
Lifestyle
Noah Schnapp Says There Were Tears on ‘Stranger Things’ Set After Filming Finale
‘Stranger Things’ Noah Schnapp
Tears Flowed After Filming Wrapped …
Finale Is Super Sad!!!
Published
TMZ.com
Noah Schnapp says the “Stranger Things” cast and crew had tears in their eyes when they filmed the final episode of the hit Netflix series … and he’s expecting fans to get emotional when the finale drops.
We got Noah in New York City on Tuesday, and our photog asked him if the tears were flowing when the final ‘ST’ season was wrapping up.
Noah confirms our suspicions and says the upcoming finale is going to be super sad … and he’s even nervous for it.
The cast is gonna get together one last time to watch the finale, and Noah’s anticipating more tears there, too.
The “Stranger Things” finale is set to be released on Netflix — and in theaters — on Dec. 31 … so the end of an era is near.
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