Sports fans who tuned into Netflix’s landmark streaming Wednesday of two NFL games may have felt a bit of troubling déjà vu – at first.

That’s because this crucial event – signaling the entry of the industry’s largest streaming service into the blockbuster business of professional football – kicked off with audio problems in the early moments of host Kay Adams’ opening presentation.

It was a worrying callback to problems Netflix had with its last big live event, the boxing match in November between YouTube star Jake Paul and former champ Mike Tyson when viewers struggled with blurry audio and got regularly kicked off the live stream.

Fortunately, Adams’ sound problems were quickly fixed, allowing Netflix to step up with a two-game programming event that felt like the streaming service’s version of the Super Bowl – complete with a lushly-produced halftime show for its second game featuring pop superstar Beyoncé that could stand up to any Big Game presentation.

In fact, the actual football games may have been the least impressive part of Netflix’s big day, as Super Bowl champions the Kansas City Chiefs ran over the Pittsburgh Steelers in the first game, 29-10 and the Baltimore Ravens dominated the Houston Texans on their home turf for the second contest, 31-2.

Netflix’s broadcast on Wednesday got off to a rocky start with audio problems from host Kay Adams.

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Stacking its teams of hosts and commentators with experienced broadcasters, Netflix delivered a mostly smooth visual presentation with lots of glitzy graphics and all the information fans needed to follow the game. The connection issues that plagued the Tyson/Paul fight seemed largely absent, at least for this viewer, particularly while watching the games in slightly delayed playback.

According to Netflix, more than 200 countries tuned in at some point during the Chiefs vs. Steelers contest, making it the second most popular live title on the streaming service.

So, it makes sense the streamer would take advantage of the occasion to shoehorn in lots of references to other Netflix products, including a pregame interview with WWE wrestler Liv Morgan to prompt the debut of WWE Raw live events next month and realistic-looking football-shaped cakes tying into the streamer’s game show Is It Cake?

There were also loads of commercials, which seemed to play even for subscribers with ad-free plans, though if you watched the games via replay, you could skip past them.

But the full games expired from Netflix three hours after the event; two programs offering highlights from each game’s plays are available to watch on demand, and the streamer says Beyoncé’s halftime show will also be offered as a standalone program to rewatch.

Queen Bey, a Houston native, certainly brought the fire to her hometown for what the streamer dubbed the “Beyoncé Bowl” halftime show. Performing songs from her album Cowboy Carter for the first time – including her reboots of “Jolene” and “Blackbird” – she was a vision in white and sequins backed by a cavalcade of dancers decked out in white cowboy hats and ace collaborators like Post Malone and Shaboozey. Her daughter, Blue Ivy, even made an appearance.

Beyoncé’s epic live performance lasted more than 13 minutes – handily overshadowing Mariah Carey’s pre-taped appearances before each game – also proving that Netflix could muster the production value and imagery to match any Super Bowl-level performer.

Which was, ultimately, the most important point of the entire day – proving that the streaming service is ready to compete with the big dogs of broadcasting by offering glitch-free NFL games live to a subscriber base of more than 282 million accounts.

Netflix isn’t the only streamer offering live NFL games. Amazon’s Prime Video has Thursday Night Football and Peacock also offers live coverage of some NFL games. But Netflix, as the largest and most profitable streaming service, has a symbolic and substantial impact when it comes to a certain kind of programming.

With its plans to stream WWE Raw live events starting next month and a new deal to present the FIFA Women’s World Cup, Netflix is turning toward one area of television streaming services haven’t yet dominated: live sports.

What that ultimately means for the future of television – and the future of sports media – we may just be starting to learn.

If you’re feeling guilty for thinking about returning that unironically ugly sweater your least favorite aunt gave you this holiday season, maybe don’t. ‘Tis the season of giving — and returning, after all.

The National Retail Federation reports that returns will total $890 billion for all of 2024. Returns happen year-round, but are most prevalent during the holiday season, the organization said.

But etiquette experts caution there is a delicate art to returning, or even regifting, the presents you receive.

“When it comes to returning a gift, I think discretion is key so you never hurt the gift giver,” said Myka Meier, an etiquette expert who runs Beaumont Etiquette in New York City.

There are some things to consider before heading to the store to make a return, according to Jo Bryant, a British etiquette consultant.

“The best way to return an unwanted gift is to really examine the financial worth, and relationship with the giver. It always involves a tricky conversation, so it is best to prioritise this for more expensive gifts when it really would be [a] shame that you can’t use it, and a real waste,” Bryant wrote in an email to NPR. “You also need to know the person who gave you the gift very well to be so honest with them.”

People walk past shops on Dec. 11 in Philadelphia.

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Keep quiet and return

For Meier, it’s all about discretion when it comes to returning a gift.

She and Bryant differ on whether plans for returns should be shared with the gift giver.

Meier said don’t say anything “unless they specifically ask,” she said. “For most situations, it’s better to simply thank them graciously for their thoughtfulness without mentioning the return. The focus should always be on appreciating the gesture of being given a gift, not the item itself.”

And maybe keep mum even after some time has passed, she recommends.

“I would still try to avoid ever bringing it up, but I also would not lie,” she said.

So, if that aunt who bought that ugly sweater asks how it fits two months after Christmas?

“In that case, you can kindly and tactfully explain, for instance: ‘It was such a thoughtful gift! Unfortunately, it didn’t fit quite right, so I exchanged it for something similar that I’ll use every day and always think of you!’ “

A shopper carries a Christmas-themed bag in London on Dec. 2, 2020.

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But maybe direct honesty is more your style?

Bryant believes “honesty and tact is best.” Regardless, be sure to flatter the gift giver and heap praise on the present at the same time.

If something absolutely must be returned, instead of saying that you just didn’t like the present, give a reason for the return that is out of your control, Bryant said.

She suggested saying something like, ” ‘I loved the cashmere jumper — it is one of my favourite presents this year — but I think the size up would be more comfortable for me,’ or ‘Thank you for the crystal glass vase; we love it but my mother recently gave us one very similar. I really don’t want such a generous gift to be wasted, so I’d love it if we could look to choose something else together? You always get us the best presents and we are so lucky to get such amazing and thoughtful gift from you.’ “

To save on possible awkwardness with these kinds of exchanges, Bryant suggested that gift givers be proactive and include the gift receipt, when possible.

What are the rules on regifting?

Yes, regifting is allowable, under etiquette rules.

“But it should be done thoughtfully and carefully,” Meier said.

There are limits to what can be regifted. “If the gift was customized in any way or has sentimental meaning, it’s not something to regift,” she said.

She addresses this topic further in a post on Instagram.

Some things Meier recommends if you plan on sending that previously discussed hideous sweater to a new home:

• Make sure the gift is new, totally unused and in its original packaging
• Avoid giving this gift to someone in the same social circles. In other words: Don’t give the sweater your aunt gave you to your cousin.
• Rewrap the gift “to show effort and care, just as you would with a newly purchased gift!”