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How often will Taylor Swift be shown during the Super Bowl? Now you can bet on it

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How often will Taylor Swift be shown during the Super Bowl? Now you can bet on it

Taylor Swift’s likely attendance at this year’s Super Bowl — in support of boyfriend and Kansas City Chiefs tight end Travis Kelce — has inspired dozens of prop bets about the pop star.

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Taylor Swift’s likely attendance at this year’s Super Bowl — in support of boyfriend and Kansas City Chiefs tight end Travis Kelce — has inspired dozens of prop bets about the pop star.

Patrick Smith/Getty Images

Once upon a time, only the most diehard of Taylor Swift fans could be said to be interested in the pop star’s choices at the concession stand.

Now, you can bet on it. Yes, it’s true: This coming Super Bowl Sunday, the odds are 12-to-1 that the biggest pop superstar of our era will be shown holding and eating a hot dog.

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The tectonic collision of the NFL and Taylor Swift, two of the biggest entertainment powerhouses in the U.S., dominated TV screens this fall as Swift began dating Travis Kelce, the star tight end for the Kansas City Chiefs.

Now, with 115 million Americans or more poised to watch Kelce’s Chiefs take on the San Francisco 49ers on Feb. 11, sportsbooks are looking for their bite at the publicity apple.

Super Bowl proposition bets — wagers about the game that aren’t directly tied to the final outcome — have always been popular. This year, they’ve become a sideshow and a circus all their own. Call it the Taylor Swift effect.

How many times will the pop queen be shown during the game? Will she wear white, red or a longshot color? Which Swift song will the CBS broadcast team play first? And, of course, the big one: Will Kelce propose to her at the game? (Incredibly, the online sportsbook BetUS puts the odds at just 6-to-1.)

Who dreams up these Super Bowl prop bets?

When sportsbook oddsmakers set out to create a slate of prop bets for each year’s Super Bowl, identifying storylines is always the first step, said Dave Mason, brand manager at the online sportsbook BetOnline.

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“Of course, this year, the creme de la creme fell into our laps,” he said.

Bettors can wager on 89 Swift-related prop bets on BetOnline in an homage to the singer’s birth year and platinum record 1989. The company projects this year to be the most-bet Super Bowl in the book’s 25-year history.

Swift, Kelce and the Chiefs have become the subject of right-wing conspiracy theories that allege the NFL has been rigged in order to promote Democrats.

The sportsbooks haven’t shied from politics, either: BetOnline puts the odds at 3-to-1 that former President Donald Trump will mention the singer on TruthSocial on Super Bowl Sunday, while BetUS gives it 10-to-1 odds that Swift endorses Biden after the game.

Once the Chiefs advanced to the Super Bowl with a win over the Baltimore Ravens in last week’s AFC Championship Game, the sportsbook’s oddsmakers set out to brainstorm ideas for wagers. (That process included a post by the company’s sportsbook manager on the social media site X soliciting ideas for props, with a promised reward of $100 in cash.)

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“We challenged ourselves to come up with the biggest menu of Taylor Swift prop bets in the world. We figured since she sets the bar when it comes to entertainment, we had to do the same for our industry,” Mason said.

The results run the gamut from the Super Bowl and beyond: What color dress will Swift wear at this weekend’s Grammy Awards? Will she drink champagne at a Super Bowl after-party? Which will have more diamond carats, a Chiefs Super Bowl ring or Swift’s engagement ring?

Prop bets are designed to help draw in casual fans

Ever since a Supreme Court decision in 2018 opened the door for nationwide legalization, sports gambling is now legal in 38 states and the District of Columbia, the American Gambling Association reports.

The prop bets are designed to get casual fans “to try signing up and placing a bet for fun with a way to entice them and maybe get them to come back,” said Stephen Shapiro, a professor of sport and entertainment management at the University of South Carolina.

“It’s a way to draw people in. And so this Taylor Swift component, I think, brings an additional opportunity,” Shapiro said.

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The NFL and sportsbooks should seek a balance between marketing and revenue opportunities while not drawing individuals into problem gambling, he added. (About 2 million Americans are thought to have a severe gambling problem, according to the National Council on Problem Gambling.)

Sportsbooks based in the U.S. are generally restricted to offering prop bets that are related to the game itself, like how many touchdowns Kelce might score, or whether the 49ers will receive the opening kickoff. (Such restrictions help ensure that bets have an objective outcome that bettors and sportsbooks alike can rely on, like the box score, Shapiro said.)

For Taylor Swift bets and other wagers like them, bettors must turn to sportsbooks based outside the U.S., many of which are not regulated by government agencies and may be illegal to place a wager with, depending on the state. Prop bet wagers that aren’t related to the game are often capped at $100 or less.

Taylor Swift’s appearance at Super Bowl LVIII isn’t yet confirmed

Swift has made a powerful argument for being the world’s biggest pop star. Her 2023 was a supersized year, thanks to her record-breaking Eras Tour, the first concert tour to gross more than a billion dollars. Even the accompanying concert film netted $261 million at box offices worldwide, good for the highest-grossing concert movie of all time.

A YouGov poll conducted this week found that more than half of Americans had a favorable opinion of her, higher than the president who is reportedly hoping to win her endorsement. And 6 percent — the equivalent of 20 million people — described themselves as “a major fan” of hers.

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Any Super Bowl prop bets depend on whether Swift will be at the game at all. Her attendance has not yet been publicly confirmed.

On Saturday night before the Super Bowl, Swift is scheduled to perform a concert in Tokyo. Lest you wonder whether that’s enough time for her to make it to Las Vegas for the game, worry not, the Embassy of Japan said Friday.

“Despite the 12-hour flight and 17-hour time difference, the Embassy can confidently speak now to say that if she departs Tokyo the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins,” the embassy said in a statement on its social media accounts.

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‘Hamnet’ star Jessie Buckley looks for the ‘shadowy bits’ of her characters

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‘Hamnet’ star Jessie Buckley looks for the ‘shadowy bits’ of her characters

Jessie Buckley has been nominated for an Academy Award for best actress for her portrayal of William Shakespeare’s wife in Hamnet.

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Actor Jessie Buckley says she’s always been drawn to the “shadowy bits” of her characters — aspects that are disobedient, or “too much.” Perhaps that’s what led her to play Agnes, the wife of William Shakespeare, in Hamnet.

Buckley says the film, which is based on Maggie O’Farrell’s 2020 novel, offered a chance to counter a common narrative about the playwright’s wife: that she “had kept him back from his genius,” Buckley says.

But, she adds, “What Maggie O’Farrell so brilliantly did, not just with Agnes and Shakespeare’s wife, but also with Hamnet, their son, was to bring these people … and give them status beside this great man. … [And] give the full landscape of what it is to be a woman.”

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The film is nominated for eight Academy Awards, including best actress for Buckley. In it, she plays a woman deeply connected to nature, who faces conflicts in her marriage, as well as the death of their son Hamnet.

Buckley found out she was pregnant a week after the film wrapped. She’s since given birth to her first child, a daughter.

“The thing that this story offered me, that brought me into this next chapter of my life as a mother was tenderness,” she says. “A mother’s tenderness is ferocious. To love, to birth is no joke. To be born is no joke. And the minute something’s born into the world, you’re always in the precipice of life and death. That’s our path. … I wanted to be a mother so much that that overrode the thought of being afraid of it.”

Jessie Buckley stars as Agnes and Joe Alwyn plays her brother Bartholomew in Hamnet.

Jessie Buckley stars as Agnes and Joe Alwyn plays her brother Bartholomew in Hamnet.

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Interview highlights

On filming the scene where she howls in grief when her son dies

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I didn’t know that that was going to happen or come out, it wasn’t in the script. I think really [director] Chloé [Zhao] asked all of us to dare to be as present as possible. Of course, leading up to it, you’re aware this scene is coming, but that scene doesn’t stand on its own. By the time I’d met that scene, I had developed such a deep bond with Jacobi Jupe, who plays Hamnet, and [co-stars] Paul [Mescal] and Emily Watson, and all the children and we really were a family. And Jacobi Jupe who plays Hamnet is such an incredible little actor and an incredible soul, and we really were a team. …

The death of a child is unfathomable. I don’t know where it begins and ends. Out of utter respect, I tried to touch an imaginary truth of it in our story as best I could, but there’s no way to define that kind of grief. I’m sure it’s different for so many people. And in that moment, all I had was my imagination but also this relationship that was right in front of me with this little boy and that’s what came out of that.

On what inspired her to pursue singing growing up

I grew up around a lot of music. My mom is a harpist and a singer and my dad has always been passionate about music, so it was always something in our house and always something that was encouraged. … Early on, I have very strong memories of seeing and hearing my mom sing in church and this quite intense mercurial conversation that would happen between her, the story and the people that would listen to her. And at the end of it, something had been cracked between them and these strangers would come up with tears in their eyes. And I guess I saw the power of storytelling through my mom’s singing at a very young age, and that was definitely something that made me think I want to do that.

On her first big break performing as a teen on the BBC singing competition I’d Do Anything — and being criticized by judges about her physical appearance

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I was raw. I hadn’t trained. I had a lot to learn and to grow in. I was only 17. I think there was part of their criticism which I think was destructive and unfair when it became about my awkwardness, or they would say I was masculine and send me to kind of a femininity school. … They sent me to [the musical production of] Chicago to put heels on and a leotard and learn how to walk in high heels, which was pretty humiliating, to be honest, and I’m sad about that because I think I was discovering myself as a young woman in the world and wasn’t fully formed. … I was different. I was wild, I had a lot of feeling inside me. I could hardly keep my hands beside myself and I think to kind of criticize a body of a young woman at that time and to make her feel conscious of that was lazy and, I think, boring.

On filming parts of the 2026 film The Bride! while pregnant

I really loved working when I was pregnant. I thought it was a pretty wild experience, especially because I was playing Mary Shelley and I was talking about [this] monstrosity, and here I was with two heartbeats inside me. Becoming a mom and being pregnant did something, I think, for me. My experience of it, it’s so real that it really focuses [me to be] allergic to fake or to disconnection.

Since my daughter has come and I know what that connection is and the real feeling of being in a relationship with somebody … as an actress, it’s very exciting to recognize that in yourself and really take ownership of yourself.

I’m excited to go back and work on this other side of becoming a mother in so many ways, because I’ve shed 10 layers of skin by loving more and experiencing life in such a new way with my daughter. I’m also scared to work again because it’s hard to be a mother and to work. That’s like a constant tug because I love what I do and I’m passionate and I want to continue to grow and learn and fill those spaces that are yet to be filled — and also be a mother. And I think every mother can recognize that tug.

On the possibility of bringing her daughter to travel with her as she works

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I haven’t filmed for nearly a year and I cannot wait. I’m hungry to create again. And my daughter will come with me. She’s seven months, so at the moment she can travel with us and it’s a beautiful life. And she meets all these amazing people and I have a feeling that she loves life and that’s a great thing to see in a child. And I hope that’s something that I’ve imparted to her in the short time that she’s been on this earth is that life is beautiful and great and complex and alive and there’s no part of you that needs to be less in your life. You might have to work it out, but it’s worth it.

Lauren Krenzel and Susan Nyakundi produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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‘Evil Dead’ Star Bruce Campbell Reveals He Has Cancer

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‘Evil Dead’ Star Bruce Campbell Reveals He Has Cancer

Bruce Campbell
I’m Battling Cancer

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‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour

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‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour

Neve Campbell in Scream 7.

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The OG Scream Queen Neve Campbell returns. Scream 7 re-centers the franchise back on Sidney Prescott. She has a new life, a family, and lots of baggage. You know the drill: Someone dressing up as the masked slasher Ghostface comes for her, her family and friends. There’s lots of stabbing and murder and so many red herrings it’s practically a smorgasbord.

Follow Pop Culture Happy Hour on Letterboxd at letterboxd.com/nprpopculture

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