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Bill Belichick’s Girlfriend, Jordon Hudson, Shuts Down Question About Their Relationship

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Bill Belichick’s Girlfriend, Jordon Hudson, Shuts Down Question About Their Relationship

When Bill Belichick, one of the country’s most famous football coaches, appeared on “CBS Sunday Morning” over the weekend to promote his new book, “The Art of Winning: Lessons From My Life in Football,” he touched on a number of topics, including his apparent disdain for inspirational halftime speeches.

Football, Mr. Belichick said in his interview with Tony Dokoupil of CBS, is really about strategy: What is his opponent doing? How does his team need to adjust?

“Identifying a problem,” he went on, “figuring a solution and then executing that plan to make it work.”

Jordon Hudson, Mr. Belichick’s 24-year-old girlfriend, tried to do exactly that at one point in the interview, when Mr. Dokoupil asked Mr. Belichick, 73, how they had met.

“We’re not talking about this,” Ms. Hudson interjected off camera from the producer’s table.

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“No?” Mr. Dokoupil asked her.

“No,” Ms. Hudson said.

Representatives for Mr. Belichick and his school, the University of North Carolina, did not immediately reply to a request for comment on the interview, but his relationship with Ms. Hudson — and, of course, their nearly 49-year age difference — has been a source of intrigue since the couple went public last year.

As gruff as he is successful, Mr. Belichick re-emerged from a brief sabbatical in December when he signed a contract worth about $10 million a year to become the head coach at North Carolina. It was seismic news that shook the world of college football — North Carolina has traditionally been a basketball powerhouse — and thrust Mr. Belichick back into the spotlight.

He had previously led the New England Patriots of the N.F.L. to six championships in 24 seasons as the team’s head coach. But his tenure with the team came to an end after the 2023 season — the second straight in which New England had finished with a losing record. At the time, Robert Kraft, the team’s owner, described it as a mutual decision for them to part ways. Mr. Kraft, though, later said in a radio interview that he “didn’t enjoy having to fire him.”

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In his appearance on “CBS Sunday Morning,” Mr. Belichick insisted that he had not been fired. But when Mr. Dokoupil pointed out that Mr. Belichick had not included a single reference to Mr. Kraft in his book, Mr. Belichick offered a blank stare and curtly noted that Mr. Dokoupil’s observation was “correct.”

One person who is cited in the book is Ms. Hudson, whom Mr. Belichick describes in the acknowledgments section as his “idea mill and creative muse.”

Ms. Hudson has more than 87,000 followers on Instagram, where she describes herself as the daughter of a Maine fisherman, an avid birder and a former college cheerleader. She is also a pageant queen: She is set to represent her hometown, Hancock, Maine, as she competes for the title of Miss Maine USA 2025.

Ms. Hudson and Mr. Belichick met in 2021, reportedly when they were seated next to each other on a flight. They were first spotted together in 2023, and their rumored romance later became official after Mr. Belichick’s split from his longtime girlfriend, Linda Holliday.

As the Patriots’ coach, Mr. Belichick had been averse to social media, going so far as to broadcast his ignorance (real or feigned) by referring several times to “Instaface.” But he has been active on Instagram since he began dating Ms. Hudson, and she has featured him prominently in a number of her own posts — including a Halloween-themed one in which she is posing as a mermaid and Mr. Belichick is reeling her in as a fisherman.

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“Never been too worried about what everybody else thinks,” Mr. Belichick said in the “CBS Sunday Morning” interview. “Just try to do what I feel like is best for me and what’s right.”

At the same time, it seems clear that Ms. Hudson has played a role in trying to shape the public perception of their relationship. In emails recently obtained by The Athletic, Ms. Hudson came to Mr. Belichick’s defense after he expressed concern to North Carolina officials about being called a “predator” online.

“Is there anyone monitoring the U.N.C. Football page for slanderous commentary and subsequently deleting / blocking users that are harassing BB in the comments?” she asked in an email in February.

During the CBS interview, in which she was described by Mr. Dokoupil as a “constant presence,” she took care of monitoring things herself.

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‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour

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‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour

Neve Campbell in Scream 7.

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The OG Scream Queen Neve Campbell returns. Scream 7 re-centers the franchise back on Sidney Prescott. She has a new life, a family, and lots of baggage. You know the drill: Someone dressing up as the masked slasher Ghostface comes for her, her family and friends. There’s lots of stabbing and murder and so many red herrings it’s practically a smorgasbord.

Follow Pop Culture Happy Hour on Letterboxd at letterboxd.com/nprpopculture

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Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

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Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

Abriana Vicioso is the host of the Flower Hour, which takes place monthly.

(Jennifer McCord / For The Times)

Each flower carries a personal history. For Abriana Vicioso, the calla lily was her parents’ wedding flower — a symbol of her mother’s beauty. “She had this big, beautiful white calla lily in her hair,” Vicioso says. “I love my parents. They’re the reason I’m here. I’ll never forget where I came from.”

The Flower Hour begins with Vicioso announcing, with a warm smile: “Today is about touching grass.” The florist-by-trade gestures behind her to hundreds of flowers contained in buckets — blue thistles, ivory anemones and calla lilies painted silver — all twisted and unfurling into the air. “Tonight is going to be so sweet and intimate,” Vicioso says, eyeing the beautiful chaos at her feet. A grin buds across her face.

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Moments before the workshop, participants sit at candlelit tables exchanging horoscopes and comparing their favorite flowers. A mention of the illustrious bird-of-paradise flower elicits coos and awe from the women. Izamar Vazquez, who is from Jalisco, Mexico, reveals her fondness for roses, which make her feel connected to her Mexican roots.

Vicioso hosts her flower-themed wellness workshop near the iconic Original Los Angeles Flower Market in downtown L.A. In January, the first Flower Hour event sold out, prompting her to make it a monthly series. Vicioso describes the event as a “three-part journey” where participants are invited to drink herbal tea, smoke rose-petal-rolled cannabis joints and create a floral arrangement. “The guide is to connect with the medicine of flowers,” Vicioso says.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event's offerings.
Herbal tea is part of the event's offerings.
Floral arranging is the main activity.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event’s offerings.

The event is hosted at the Art Club, a membership-based co-working space. “The Flower Hour is really beautiful. Everyone gets to explore their creativity while meeting new people,” says Lindsay Williams, the co-owner of the Art Club.

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The idea for Flower Hour came to Vicioso during a conversation with her mother. “We joke all the time that flowers were destined to make their way into my life,” she says. She works as a florist and models on the side, even appearing in the pages of Vogue. Vicioso grew up in a Caribbean household, where flowers and offerings were part of daily life. “In my culture and religion, a lot of my family practices — an Afro-Caribbean religion — we build altars.”

Like many cultures, flowers carry sentimental value in her religion. “I’m Caribbean, so a lot of my family practices a Yoruba religion, which comes from Africa. In the Caribbean, it’s well known as Santería.”

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After a difficult year and a breakup, Vicioso wanted to marry her love of flowers with community building. Because Vicioso uses cannabis medicinally, the workshop naturally includes a smoking component. “My family has smoked cannabis for a lot of reasons for a long time. It’s a really healing plant,” she explains.

In the workshop, even the cannabis gets the floral treatment. Vicioso presents her rose-petal-wrapped joints on a silver platter at each table. She rolled each by hand. “If you’ve never smoked a rose-petal-rolled joint, the difference with this is it’s going to have roses that have a slight tobacco effect,” she announces.

During the workshop, Vicioso stresses the importance of buying cannabis from local vendors. The cannabis provided was purchased from a Northern Californian vendor. The wellness workshop aims to reclaim the healing ritual of smoking cannabis. “This is a plant that has been commercialized,” Vicioso says. “There’s a lot of Black and Brown people who are in jail for this plant.”

The resulting workshop is what Vicioso describes as “an immersive wellness experience that is the intersection of wellness, creativity, community and an appreciation of flowers.” The workshop serves as a reminder to enjoy Earth’s innate beauty in the form of flowers — including cannabis. “It’s this gift that the universe gave us for free and that I have this deep connection with,” Vicioso says.

Conversation cards to generate discussion among participants (left). The workshop serves as a "third space" for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.
LOS ANGELES, CA -- FEBRUARY 22, 2026: Participants smoke marijuana during The Flower Hour, a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Conversation cards to generate discussion among participants (top, letf). The workshop serves as a “third space” for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.

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After enjoying lavender chamomile tea and smoking a joint, Vicioso introduces the flowers to the group before inviting them to pick their own. She emphasizes each flower’s personality traits, describing green dianthus as a “Dr. Seuss” plant. Then, there are calla lilies with their “main character moment.” It gets personal. “Start thinking of a flower in your life that you can discover,” she says. “If you’re feeling like you need inspiration, you can always remember that these flowers have stories.”

Vicioso infuses wisdom into her instruction on floral arrangements: There are no mistakes. Let the flowers tell you where they want to go, she urges. Intuition will be your guide — the wilder, the better.

“Hecho in Mexico” reads a sticker on a bunch of green stems. “Like me,” says Vazquez with a laugh. “They’re all doing their own thing. Like a family,” she says later, arranging stems.

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The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements.

The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements at the sold-out event.

Two participants — Vazquez and Rebeca Alvarado — are friends who run a floral design company together called Izza Rose. Like Vicioso, the friends have a connection to flowers through their Latin American culture. They met Vicioso in the floral industry and were overjoyed to discover her workshop.

“This is a great way to connect with other people,” says Vazquez.

Alvarado agrees, adding: “You’re getting to know people outside of going to bars. You can connect in different ways when there’s an activity.”

Vazquez uses flowers to stay connected to her Mexican heritage, adding that she prefers to support Mexican vendors. In recent months, the downtown L.A. flower market has struggled to recover from ongoing ICE raids. “Some are scared to come back,” says Vazquez.

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Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.

Another participant, Barbara Rios, was attracted to the workshop for stress relief. “You can hang out with your friends, but it’s nice to do things with your hands,” she says. “I work a stressful job, and it’s nice to have that third space that we’re all craving.”

On this February night, the participants were predominantly women, save for one man. In the future, Vicioso hopes that more men learn to engage with flowers. “There’s a statistic about men receiving flowers for the first time at their funerals, and I think we have changed that,” she says.

To conclude the workshop, Vicioso encourages participants to build lasting friendships and incorporate flower arranging into their daily practice — even if it’s just with a small, inexpensive bouquet.

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“Get some flowers together, go to the park, hang out with each other and hang out with me,” she says. Participants leave with flower arrangements in hand. In the darkness of the night air, it briefly looks as though the women carry silver calla lilies that are blooming from their palms.

A finished floral arrangement.

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

An underwater view shows US’ Lilly King competing in a heat of the women’s 200m breaststroke swimming event during the Paris 2024 Olympic Games at the Paris La Defense Arena in Nanterre, west of Paris, on July 31, 2024. (Photo by François-Xavier MARIT / AFP) (Photo by FRANCOIS-XAVIER MARIT/AFP via Getty Images)

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This week’s show was recorded in Bloomington, Indiana with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Lilly King and panelists Alonzo Bodden, Josh Gondelman, and Faith Salie. Click the audio link above to hear the whole show.

Who’s Bill This Time

State of the Union is Hot; The Tribal Council Convenes Again; A Glow Up In the Doll Aisle

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Panel Questions

The Toot Tracker

Bluff The Listener

Our panelists tell three stories about a travel hack in the news, only one of which is true.

Not My Job: Olympic Swimmer Lilly King answers our questions about Lil’ Kings

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Olympic Swimmer Lilly King plays our game called, “Lilly King meet these Lil’ Kings” Three questions about short kings.

Panel Questions

Cleaning Out The Cabinet; Bedtime Stacking

Limericks

Bill Kurtis reads three news-related limericks: Getting Cozy With Cross Country Skiing; Pickleball’s New Competition; Bees Get Freaky

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Lightning Fill In The Blank

All the news we couldn’t fit anywhere else

Predictions

Our panelists predict, after American Girls, what’ll be the next toy to get an update.

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