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Ayahuasca-lite? Why cacao ceremonies are showing up all over L.A.

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Ayahuasca-lite? Why cacao ceremonies are showing up all over L.A.

Walking barefoot across the cool tile floor, her silver face gems twinkling in the sunlight, sound bath practitioner and energy healer Maya Andreeva distributed paper cups filled with brown liquid to the 20 mostly youngish adults seated on yoga mats and blankets on the ground.

They had gathered this Saturday morning on Abbot Kinney Boulevard in the courtyard behind the Japanese skincare store Albion Garden to attend Echoes of the Heart, a two-hour cacao, breathwork and sound bath workshop that promised to guide participants toward “deep self-exploration, energetic healing and profound relaxation.”

“Just allow yourself to feel the intention within you,” said Greta Ruljevaite, founder of the wellness brand Xpansion who co-led the workshop with Andreeva. “Speak it into the cacao, your intention, your wisdom, what you choose to let go of. Anything and everything: Speak it into the cacao.”

Maya Andreeva and Greta Ruljevaite, co-leaders of the Echoes of the Heart workshop, put their intentions into cups of cacao.

(Jean Marc Bertolet)

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Around the room, participants gazed reverently into their paper cups, some of them mouthing words silently.

“Now bring it up to your heartspace, connecting to your heart,” she continued, as ambient music droned in the background. “Bring it down to the earth for grounding, and then back to your heartspace. … One more inhale together … and drink your cacao.”

With great gravity, they drank.

Over the next two hours the group was first led by Ruljevaite through a breathwork series, and then a sound healing session facilitated by Andreeva. The cacao part of the workshop may have been minimal, but afterward, attendee Saim Alam said the warm, slightly bitter beverage deepened his experience of the event.

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“I was genuinely in such a state of bliss the whole time,” he said.

Cacao, the main ingredient in chocolate, has been showing up at an increasing number of wellness events in the L.A. area in recent years. In March alone, Angelenos can attend a Women’s Circle and Cacao Ceremony in Hollywood, a Women’s Day Goddess Circle and Cacao Ceremony at the Grove, a New Moon Cacao Renewal Ceremony at Yoga NoHo Center and the Somos Cacao Ceremony at an undisclosed location in Woodland Hills.

Small edible flowers float on the surface of a cup of cacao.

Small edible flowers float on the surface of a cup of cacao at a recent cacao, breathwork and sound healing workshop in Venice.

(Deborah Netburn / Los Angeles Times)

If you want to make the drink yourself, Holy Cacao sells Ecuadorean cacao at farmers markets in Hollywood, Mar Vista, Malibu and Marina del Rey. Local farmers market vendor Arcana Apothecary sells a $60, one-pound block of cacao that is made entirely by women in Guatemala, and pure organic cacao powder is available at Erewhon.

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“People hosting cacao experiences continues to grow,” said Nick Meador, who sells ceremonial-grade cacao (an unofficial designation that suggests minimal processing) online through Soul Lift Cacao, the company he founded in 2018. “People want something that gives them a sense of embodied spirituality and cacao is so gentle, you can’t even say there are side effects.”

Practitioners claim that consuming cacao opens the heart, helping drinkers feel more compassionate, blissful, energized and loving. And because it does not have psychedelic properties like other substances labeled “plant medicines,” it is a safe and easy way to experiment with consciousness-altering natural compounds. Consider it ayahuasca lite.

“I was genuinely in such a state of bliss the whole time.”

— Saim Alam, cacao ceremony attendee

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“It’s not like any drug I’ve ever taken,” said Kat Ho, who started leading cacao ceremonies in 2021 after being introduced to the drink during the pandemic by an influencer on YouTube. “It’s so mild. Your mind feels a little more loose and you feel a little more clear in the things you want to do.”

When folklorist Taylor Burby was researching cacao ceremonies for her recent graduate thesis, she found that more than 89% of the 118 participants she interviewed said they like to consume cacao because it is a legal, more accessible plant medicine.

People sit on a studio floor holding cups.

Attendees of a cacao, breathwork and sound healing workshop hold cups of cacao at their heart center.

(Jean Marc Bertolet)

“If you take mushrooms you don’t know what’s going to happen,” Burby said. “With cacao you might feel yourself getting warmer or giddy or peaceful, but you have more control over your experience.”

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The physical effects of cacao have not been studied as much as coffee, but research suggests that chemical compounds present in cacao can affect mood by increasing both alertness and cognition, and also improve cardiovascular health by lowering blood pressure. And because cacao has much less caffeine than coffee, fans say it gives them an energetic boost without making them jumpy.

“I can feel my shoulders drop, my chest opens,” Andreeva said. “I have felt the energy running through my body like little tingles in spaces where I don’t usually feel that.”

Making ceremonial cacao is a multistep process that traditionally begins with fermenting the seeds of the cacao fruit in their own pulp, drying them in the sun, roasting them over an open fire and then grinding them until they form a paste, which gets poured into a mold to harden.

To prepare the cacao for the Echoes of the Heart workshop, Ruljevaite used a ball of cacao that she had purchased on a recent trip to Guatemala. The night before she meditated over the dark brown sphere, filling it with intentions, and then shaved it into small pieces; mixed it with warm water, oat milk, a little manuka honey and vanilla; and then frothed it. She brought it to the event in an electric Crock-Pot. Just before serving, she and Andreeva whistled over it for a few moments, infusing it with “light language” to give it more potency. Then they ladled the liquid into small cups.

In South and Central America cacao is often served mixed just with water, but without any sweeteners it’s very bitter.

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“Our Western tastebuds are not really ready for the traditional experience of cacao,” Andreeva said. “Anywhere I’ve gone in L.A. to drink cacao, it’s never just been raw.”

Archaeological evidence suggests that cacao has been cultivated in Mesoamerica for at least 5,000 years. It was served at betrothals and other celebrations and was a favorite drink of Maya and Aztec nobility, especially in places where it had to be imported, said Rosemary Joyce, a recently retired professor of anthropology at UC Berkeley and an expert on the history of cacao. Texts from the 16th century show the plant was used by Indigenous people medicinally to treat an array of ailments and cacao was consumed in rituals and ceremonies, mostly to repair relationships between the human and spirit worlds, she said.

Joyce has been offered traditional cacao while doing fieldwork in Honduras.

A woman in a hat ladles cacao from a pot.

Maya Andreeva, a sound bath practitioner and yoga teacher, ladles cacao from a pot into a paper cup.

(Deborah Netburn / Los Angeles Times)

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“It tastes like medicine — there’s no way around it,” she said.

Despite its storied history, her research suggests that ancient uses of cacao in Mesoamerica bear little resemblance to the rituals many Westerners are crafting today.

“It’s a tricky area,” she said. “The ceremonies they did required cacao, but the purpose of the ceremony was not to commune with the spirit of cacao or have it come down and take over your body. That’s a very Western notion.”

Most modern-day cacao ceremonies trace their origin to Keith Wilson, a geologist, adventurer and founder of Keith’s Cacao, who became known as the “Chocolate Shaman.” Wilson, who died last year at his home in Guatemala, claims he was contacted by the cacao spirit in 2003 and given the mission of reintroducing ceremonial cacao to a world that had mostly forgotten about it. He began serving cacao to visitors on his porch, and friends started calling them “cacao ceremonies.” Over time, the area around Lake Atitlán where he settled became known for its cacao ceremonies. Visitors brought the practice back to their home countries.

Meador prefers to label his cacao events “cacao experiences” or “modern cacao ceremonies” to make it clear they are not derived from ancient Indigenous rituals.

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“I don’t want to be like a policeman,” he said, “but I teach people to be careful with the words we choose. There are many voices in the conversation and there are people in the U.S. who don’t really actually know that much about it.”

Today in L.A., cacao ceremonies are often paired with other healing modalities such as breathwork, yoga, meditation and dance. Some facilitators will evoke the spirit of cacao, who is supposed to be loving, nurturing and even a bit promiscuous. Burby, the folklorist, once heard it described as “the grandmother that still has sex, rather than the grandma who is over and done and retired.” A facilitator might remind attendees that cacao is a heart opener, that after drinking it one might feel warm, clear and more alert. But after that, anything goes.

“There are just as many ways to practice as people practicing,” Burby said.

Back at Echoes of the Heart, Andreeva and Ruljevaite make it clear they are far from cacao experts. But they had both had positive experiences with the drink and wanted to share it with those who attended their workshop.

“I see it as this beautiful welcoming bridge back to yourself,” Ruljevaite said. “And with a lot of prayers and intention infused in it, and the power and reverence of the community, it heightens and amplifies its benefits.”

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They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops

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They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops

Brothers Leo and Oliver Kremer visited karaoke spots around the globe and almost always had the same impression.

“The drinks weren’t always great, the aesthetics weren’t always so glamorous, the sound wasn’t always awesome and the lights were often generic,” says Leo, a former bassist of the band Third Eye Blind.

As devout karaoke fans, they wanted to level up the experience. So they dreamed up Mic Drop, an upscale karaoke lounge in West Hollywood that opens Thursday. It’s located inside the original Larrabee Studios, a historic 1920s building formerly owned by Carole King and her ex-husband, Gerry Goffin — and the spot where King recorded some of her biggest hits. Third Eye Blind band members Stephan Jenkins and Brad Hargreaves are investors of the new venue.

Inside the two-story, 6,300-square-foot venue with 13 private karaoke rooms and an electrifying main stage, you can feel like a rock star in front of a cheering audience. Want to check it out? Here are six things to know.

The Kremer brothers hired sculptor Shawn HibmaCronan to create an 8-foot-tall disco-themed microphone for their karaoke lounge.

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1. Take your pick between a private karaoke experience or the main stage

A unique element of Mic Drop is that it offers both private karaoke rooms and a main stage experience for those who wish to sing in front of a crowd. The 13 private rooms range from six- to 45-person capacity. Each of the karaoke rooms are named after a famous recording studio such as Electric Lady, Abbey Road, Shangri La and of course, Larrabee Studios. There is a two-hour minimum on all rentals and hourly rates depend on the room size and day of the week.

But if you’re ready to take the center stage, it’s free to sing — at least technically. All you have to do is pay a $10 fee at the door, which is essentially a token that goes toward your first drink. Then you can put your name on the list with the KJ (karaoke jockey) who keeps the crowd energized throughout the night and even hits the stage at times.

Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.

Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.

2. Thumping, high sound quality was a top priority

As someone who toured the world playing bass for Third Eye Blind, top-tier sound was a nonnegotiable for Leo. “Typically with karaoke, the sound is kind of teeny, there’s not a lot of bass and the vocal is super hot and sitting on top too much,” he says. To combat this, he and his brother teamed up with Pineapple Audio, an audio visual company based in Chicago, to design their crisp sound system. They also installed concert-grade speakers and custom subwoofers from a European audio equipment manufacturer called Celto, and bought gold-plated Sennheiser wireless microphones, which they loved so much that they had an 8-foot-tall replica made for their main room. Designed by artist Shawn HibmaCronan, the “macrophone,” as they call it, has roughly 30,000 mirror tiles. “It spins and throws incredible disco light everywhere,” says Leo.

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Lights beam on a stage.

Karaoke jockeys Sophie St. John, 27, second from left, and Cameron Armstrong, 30, right, get the crowd involved with their song picks at Mic Drop.

3. A concert-level performance isn’t complete without good stage lighting and a haze machine

Each karaoke room features a disco ball and dynamic lighting that syncs up with whatever song you’re singing, which makes you feel like you are a professional performer. There’s also a haze machine hidden under the leather seats. Meanwhile, the main stage is concert-ready with additional dancing lasers and spotlights.

Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City  sing together in one of the private rooms at Mic Drop.

Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City sing karaoke together inside a private lounge at Mic Drop.

4. The song selection is vast, offering classics and new hits

One of the worst things that can happen when you go to karaoke is not being able to find the song you want to sing. At Mic Drop, the odds of this happening are slim to none. The venue uses a popular karaoke service called KaraFun, which has a catalog of more than 600,000 songs (and adds 400 new tracks every month), according to its website. Take your pick from country, R&B, jazz, rap, pop, love duets and more. (Two newish selections I spotted were Raye’s “Where Is my Husband” and Olivia Dean’s “Man I Need,” which both released late last year.) In the private karaoke rooms, there’s also a fun feature on Karafun called “battle mode,” which allows you and your crew of up to 20 people to compete in real time. KaraFun also has an entertaining music trivia game, which I tested out with the founders and came in second place.

The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.

The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.

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5. The interiors are inspired by 1920s music lounges mixed with ‘70s disco vibes

A disco ball hangs from the ceiling.

A disco ball hangs from the ceiling.

If you took the sophisticated aesthetic of 1920s music lounges and mixed it with the vibrant and playful era of 1970s disco culture, you’d find Mic Drop.

When you walk into the lounge, the first thing you’ll see is a bright red check-in desk that resembles a performer’s dressing room with vanity lights, several mirrors and a range of wigs. “So much of karaoke is about getting into character and letting go of the day, so we had the idea to sell the wigs,” says Oliver. As you continue into the lounge, the focal point is the stage, which is adorned with zebra-printed carpet and dramatic, red velvet curtains. For seating, slide into the red velvet banquettes or plop onto a gold tiger velvet stool. Upstairs, you’ll find the intimate karaoke studios, which are decorated with red velvet walls and brass, curved doorways that echo the building’s deco arches, says Mic Drop’s interior designer, Amy Morris of the Morris Project.

Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.

Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.

6. You can order nontraditional karaoke bites as you wait for your turn to sing

While Mic Drop offers some of the food you’d typically find at a karaoke lounge such as tater tots, truffle popcorn and pizza, the venue has some surprising options as well. For example, a 57 gram caviar service (served with chips, crème fraîche and chives) and shrimp cocktail from Santa Monica Seafood. For their pizza program, the Kremer brothers teamed up with Avalou’s Italian Pizza Company, which is run by Louis Lombardi who starred in “The Sopranos.” He’s the brainchild behind my favorite dish, the Fuhgeddaboudit pizza, which is made with pastrami, pickles and mustard. It might sound repulsive, but trust me.

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As for the cheeky cocktails, they are all named after famous musicians and songs such as the Pink Pony Club (a tart cherry pomegranate drink with vodka named after Chappell Roan), Green Eyes (a sake sour with kiwi and melon named after Green Day) and Megroni Thee Stallion (an elevated negroni named after Megan Thee Stallion).

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You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.

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You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.

When John Lantigua, a retired journalist in Miami Beach, checked his email one recent morning, he was glad to see an invitation.

“It was like, ‘Come and share an evening with me. Click here for details,’” Mr. Lantigua said.

It appeared to be a Paperless Post invitation from someone he once worked with at The Palm Beach Post, a man who had left Florida for Mississippi and liked to arrange dinners when he was back in town.

Mr. Lantigua, 78, clicked the link. It didn’t open.

He clicked a second time. Still nothing.

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He didn’t realize what was going on until a mutual friend who had received the same email told him it wasn’t an invitation at all. It was a scam.

Phishing scams have long tried to frighten people into clicking on links with emails claiming that their bank accounts have been hacked, or that they owe thousands of dollars in fines, or that their pornography viewing habits have been tracked.

The invitation scam is a little more subtle: It preys on the all-too-human desire to be included in social gatherings.

The phishy invitations mimic emails from Paperless Post, Evite and Punchbowl. What appears to be a friendly overture from someone you know is really a digital Trojan horse that gives scammers access to your personal information.

“I thought it was diabolical that they would choose somebody who has sent me a legitimate invitation before,” Mr. Lantigua said. “He’s a friend of mine. If he’s coming to town, I want to see him.”

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Rachel Tobac, the chief executive of SocialProof Security, a cybersecurity firm, said she noticed the scam last holiday season.

“Phishing emails are not a new thing,” Ms. Tobac said, “but every six months, we get a new lure that hijacks our amygdala in new ways. There’s such a desire for folks to get together that this lure is interesting to people. They want to go to a party.”

Phishing scams involve “two distinct paths,” Ms. Tobac added. In one, the recipient is served a link that turns out to be dead, or so it seems. A click activates malware that runs silently as it gleans passwords and other bits of personal information. In all likelihood, this is what happened when Mr. Lantigua clicked on the ersatz invitation link.

Another scam offers a working link. Potential victims who click on it are asked to provide a password. Those who take that next step are a boon to hackers.

“They have complete control of your email and, in turn, your entire digital life,” Ms. Tobac said. “They can reset your password for your dog’s Instagram account. They can take over your bank account. Change your health insurance.”

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Digital invitation platforms are trying to combat the scam by publishing guides on how to spot fake invitations. Paperless Post has also set up an email account — phishing@paperlesspost.com — for users to submit messages for verification. The company sends suspicious links to the Anti-Phishing Working Group, a nonprofit that maintains a database monitored by cybersecurity firms. Flagged links are rendered ineffective.

The scammers’ new strategy of exploiting the desire for connection is infuriating, said Alexa Hirschfeld, a founder of Paperless Post. “Life can be isolating,” Ms. Hirschfeld said. “When it looks like you’re getting an invitation from someone you know, your first instinct is excitement, not skepticism.”

Olivia Pollock, the vice president of brand for Evite, said that fake invitations tended to be generic, promising a birthday party or a celebration of life. Most invitations these days tend to have a specific focus — mahjong gatherings or book club talks, for instance. “The devil is in the details,” Ms. Pollock said.

Because scammers don’t know how close you are with the people in your contact list, fake invitations may also seem random. “They could be from your business school roommate you haven’t spoken to in 10 years,” Ms. Hirschfeld said.

Alyssa Williamson, who works in public relations in New York, was leaving a yoga class recently when she checked her phone and saw an invitation from a college classmate.

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“I assumed it was an alumni event,” Ms. Williamson, 30, said. “I clicked on it, and it was like, ‘Enter your email.’ I didn’t even think about it.”

Later that day, she received texts from friends asking her about the party invitation she had just sent out. Her response: What party?

“The thing is, I host a lot of events,” she said. “Some knew it was fake. Others were like, ‘What’s this? I can’t open it.’”

Andrew Smith, a graduate student in finance who lives in Manhattan, received what looked like a Punchbowl invitation to “a memory making celebration.” It appeared to have come from a woman he had dated in college. He received it when he was having drinks at a bar on a Friday night — “a pretty insidious piece of timing,” he said.

“The choice of sender was super clever,” Mr. Smith, 29, noted. “This was somebody that would probably get a reaction from me.”

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Mr. Smith seized on the phrase “memory making celebration” and filled in the blanks. He imagined that someone in his ex-girlfriend’s immediate family had died. Perhaps she wanted to restart contact at this difficult moment.

Something saved him when he clicked a link and tried to tap out his personal information — his inability to remember the password to his email account. The next day, he reached out to his ex, who confirmed that the invitation was fake.

“It didn’t trigger any alarm bells,” Mr. Smith said. “I went right for the click. I went completely animal brain.”

The new scam comes with an unfortunate side effect, a suspicion of invitations altogether. It’s enough to make a person antisocial.

“Don’t invite me to anything,” Mr. Lantigua, the retired journalist, said, only half-joking. “I’m not coming.”

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The New Rules for Negotiating With Multibrand Retailers

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The New Rules for Negotiating With Multibrand Retailers
Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.
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