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'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys

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'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys

“Alright dumba**, welcome to lesson two here at fat f*** university.”

So begins one of the countless fleshy blurs of locally-produced fitness content pumped algorithmically into the feeds of Australian Instagram, TikTok and Facebook users.

It’s the sort of engagement-baiting approach that yields viewers and followers — designed to push men out of some apparent masculine malaise and into retaking control of their body and masculinity, usually via paid workout programs, products or supplements. 

It’s also the type of content increasingly filtering into the phones of teenage boys.

Meme culture is a big part of fitness and gym content.(Supplied: Instagram)
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While there is a more developed conversation about idealised images on social media and body image pressures on young girls, experts say research is less advanced when it comes to boys.

“I think boys are now objectifying themselves like never before and we do need to be really concerned,” said Danielle Rowland, Head of Prevention at national eating disorder charity the Butterfly Foundation.

“The intensity of training advice, nutrition and misinformation is greater than ever.”

Feeds serving up different diet 

When Anthony Lee started high school in regional Victoria six years ago, social media had a different feel to it.

“In Year 7, it was just basically a way to keep up with your mates,” he said.

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Young man wearing white shirt stands in dappled light beneath tree with river and grassy banks in the backgrounf

Anthony Lee says social media came to mean something very different by the end of high school.(ABC News: Jeremy Story Carter)

By the time he finished Year 12 last year, the feeds of his classmates had changed. So too, the surrounding culture.

“There is a growing problem with men having that feed of perfect body content,” he said.

“There are people who will see influencers on social media and say, ‘I’ve got to have bigger arms, toned legs, I got to have calves the size of mountains’.”

Two screenshots of instagram posts featuring content by young men about going to the gym

Engaging with fitness content online will generally see a user receive more and more of that type of content.(Supplied: Instagram)
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Linger on one Instagram reel showing off a set of dumbbell exercises, and you’ll likely get five more videos zeroing in on how to get “boulder shoulders”, or some protein-heavy diet advice from a shirtless influencer.

Josh Ward travels to schools in Sydney and around regional NSW, hearing from young boys as part of his work as a facilitator for men’s mental health organisation Tomorrow Man.

“There’s been a huge jump in the last two to three years in the amount of boys opening up in workshops around their body,” he said. 

Man stands at front of classroom presenting to group of young boys seated on plastic chairs.

Tomorrow Man facilitator Josh Ward runs school workshops around ideas of masculinity and mental health.(Supplied: Josh Ward)

Mr Ward believes there’s no coincidence it’s occurred alongside a “big spike” in the amount of fitness and gym influencer content turning up in their feeds. 

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“If someone was in school walking around with a fitness mag in their pocket, bringing it out every recess or lunch, you’d think ‘that is some strange behaviour’. But that’s what [teenage boys] are celebrating now,” he said.

“The danger for young people is they don’t realise they’re actually the pioneer generation in terms of that exposure.

“In the last five years there’s been a crazy amount of fitness content, but that’s just what they’ve always been exposed to, so they don’t realise how strange it is.”

‘It creates a false sense of the world’

For many teenage boys on the path through puberty, working out in gyms has long represented an accelerated part of the journey into manhood.

Images of muscle-ripped celebrities and athletes serving as aesthetic inspiration, if not an unattainable physical ideal, is nothing new either. 

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A man rests with his hands on the floor of a gym, with dumbbells near him and a woman walking past.

Going to the gym can be an important and healthy part of puberty for teenage boys.(ABC News: John Gunn)

But it’s the nature of that exposure — the type of content and the saturation of it — that has experts concerned. 

“It’s that ‘in-your-face, all-the-time’ aspect of it,” said Associate Professor Ivanka Prichard from Flinders University.

“It’s seeing something on Instagram when we’re perhaps not in that frame of mind, making a comparison to this really fit person and have that influence the way we might feel about ourselves.

“We’re fed a whole range of things through those algorithms that we would never have had exposure to before and would never have sought out.”

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Two screenshots of instagram posts featuring content by young men about going to the gym

Experts report seeing digitally altered and AI-generated images in fitness content.(Supplied: Instagram)

Multiple experts the ABC spoke to reported seeing digitally-altered and even AI-generated images of supposedly naturally-fit bodies on social media.

Ms Prichard, a former fitness instructor whose research sits at the intersection of psychology, social media and exercise science, believes the constant barrage of perfectly sculpted bodies could destabilise the mental health of some teenage boys.

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Fitness

A PT shares 1 exercise you should do to build full-body muscle and stay youthful as you age

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A PT shares 1 exercise you should do to build full-body muscle and stay youthful as you age

At 34, physical therapist Will Harlow works out like someone decades older.

Their goals are very different — his clients are regaining mobility and independence, while Harlow is training to do sports and “look good in a T-shirt.”

But the same basic principles of longevity apply whether you’re 18 or 80.

In his new book, “Independence for Life,” Harlow maps out the four pillars of health that should be baked into anyone’s workout routine: strength, mobility, balance, and healthy bones and joints.

Harlow said one exercise in particular checks all the boxes for longevity and performance, whether you’re a high achiever looking to gain muscle in less time or a fitness newbie trying to build up your health.

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You don’t need a gym or much equipment to get started, so don’t wait, Harlow says — the younger you start training for longevity, the more muscle and fitness you can bank for the years to come.

“There’s no such thing as too early. And the earlier you start, the better of a base you build,” Harlow said.

The best all-in-one exercise for longevity

Harlow’s top exercise for all-around health and fitness is the goblet squat, a movement that trains strength, stability, and mobility at once.


a woman performing a goblet squat exercise in a gym with a dumbbell weight

Goblet squats are an accessible exercise — all you need is a dumbbell or other heavy object — and work your whole body at once. 

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ardasavasciogullari/Getty Images



The exercise involves holding a weight, like a dumbbell or other heavy object, with both hands in front of the chest (as if you’re cupping a giant drinking goblet, as the name suggests).

That’s it — you don’t need a gym or any experience with a barbell, machine, or other equipment, and the risk of injury is low.

“The beautiful thing about the goblet squat is it’s highly safe because if you get into trouble, you can just drop the weight,” Harlow said.

Goblet squats work the entire body at once, engaging the muscles of the back, arms, and legs as you control the weight. As you squat, the joints of your knees, hips, and ankles are working, too. Plus, positioning the weight in front of your body activates your abs and hips.

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Elite athletes and top trainers love goblet squats for building explosive power. For the rest of us, the goblet squat is a simple way to build muscle that’s essential for healthy aging, and mimics real-world activities like sitting down and getting up safely.

“It’s so vital to keep that muscle on our body,” Harlow said. “Strength is just a proxy for independence because if you’re weak, you can’t open heavy doors, you can’t get on and off the toilet unassisted, and you can’t get on and off the floor.”

The longevity ‘sweet spot’

To get the most out of your squat workout, Harlow recommends focusing on a concept called reps in reserve: that’s how many more repetitions you could complete before hitting muscle failure, when you can’t lift anymore.

Research suggests the specific number of reps is less important than challenging your muscles, working until you could barely manage another rep or two if you absolutely had to.

You want a weight you can lift for at least 10 reps, but not more than 20 reps, for the best mix of strength, muscle-building, and health benefits, according to Harlow.

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“That’s a nice sweet spot for building muscle. It’s also heavy enough that you’re going to have an impact on your bone density and you’ll improve your mobility as well, but it’s not so heavy that we are elevating that risk of injury,” he said.

This article is not a substitute for professional medical advice, diagnosis, or treatment. Always consult your qualified physician or healthcare provider.

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New gym opening in Woodbury uses AI to help people rethink their workout

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New gym opening in Woodbury uses AI to help people rethink their workout

Twenty minutes, twice a week — that’s the promise behind The Exercise Coach, where artificial intelligence and robotics are helping people rethink what a workout can look like.

“We always start with a leg press, and we get a really good workout on those hamstrings, the quads, the glutes,” said Erica Bennett, trainer at The Exercise Coach.

The workouts are designed for all ages and fitness levels, but many clients are 40 and older. That’s where maintaining strength, balance and muscle mass often becomes a bigger focus.

The proprietary “Exerbotic” machines first measure your strength and range of motion.

“The machine will then use that to create the workout for you, so that you are always spending the most time under tension and the right amount for you,” said Bennett.

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The goal is to keep muscles working continuously while the machine adjusts resistance and movement by staying within the lines of the digital graph above you.

“That’s reducing some of that wear and tear on the joints. That’s creating a little bit of a safer experience, especially for somebody who’s looking at some age-related muscle loss,” said Bennett.

Owner Chris Geiser says the technology is what first caught his attention.

“I love data, I love systems, and this had both of those, but also allowed us to help transform people’s lives, have an impact on their health,” said Geiser.

While the tech drives the workout, every session is still guided by a coach.

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The workout may be short, but it doesn’t feel easy.

The studio also incorporates balance and cognitive training to help clients maintain stability and coordination as they age.

“We don’t need to accept a casual decline of muscle mass. We can keep it up with the right level of intensity and the right frequency,” said Geiser.

For anyone who’s fallen out of an exercise routine, Geiser has a simple invitation.

“You might be surprised what your body can still do. We invite you to give it a shot,” he said.

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The Exercise Coach studio at 8425 Seasons Parkway in Woodbury, Minnesota, opens Friday.

One-on-one coach-led training is $35 to 45 dollars per session.

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Fitness

I’m A Longevity Doctor—These Are The 6 Types Of Exercise Every Woman Should Be Doing For Healthy Ageing

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I’m A Longevity Doctor—These Are The 6 Types Of Exercise Every Woman Should Be Doing For Healthy Ageing

Scratch the surface, and you might think women have the upper hand when it comes to longevity. According to data from the Office for National Statistics, here in the UK, we live an average of 3.9 years longer than men.

Look a little closer, however, and there’s a catch. Thanks to a longstanding lack of investment in women’s health research, our underrepresentation in clinical trials and fewer treatment options designed for our bodies, we spend 25% more of our lives in ill health than men.

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