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P.volve to Open First Canadian Fitness Studio

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P.volve to Open First Canadian Fitness Studio

NEW YORK–(BUSINESS WIRE)–Oct 4, 2022–

P.volve, the chief in evidence-based purposeful health for ladies, introduced immediately that it’s going to open its first Canadian studio in Victoria, British Columbia’s Hudson District. Building of the studio is anticipated to take roughly 4 months, with the situation slated to open within the spring of 2023.

This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/house/20221004005965/en/

P.volve franchisees Tom and Lucille Cuell. (Picture: Enterprise Wire)

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“We’re thrilled that Victoria’s vibrant Hudson District can be house to P.volve’s first Canadian studio,” mentioned Julie Cartwright, president of P.volve. “It’s a great location that can give residents of Vancouver Island easy accessibility to our health providing in addition to to retailers and different facilities. The studio’s shut proximity to locations such because the Fairmont Empress Lodge additionally will allow touring P.volve members to work out whereas visiting Victoria.”

The deliberate opening of the Victoria studio is a part of P.volve’s total growth of its Canadian franchised studio footprint. Plans name for launching 100-plus studios, with a franchise simply awarded to the father-daughter workforce of Clint and Katie Oakley who plan to open a studio in Calgary, Alberta in 2023. Toronto, Vancouver and Edmonton are among the many cities anticipated to see future studios.

P.volve, which allows members to work out in-studio, nearly or by way of a mixture of each, has seen rising demand for in-person lessons. In response, P.volve has launched a serious studio franchising initiative within the U.S. and Canada. The corporate says that Canadian members have contributed considerably to its report 145 p.c yr over yr progress from July 2021-June 2022.

Franchise operator and Victoria resident Lucille Cuell, 59, had lengthy supposed to open a health studio, and realized about P.volve on the marriage ceremony of Kirstin Keohane, a longtime good friend who was planning to maneuver to San Diego to open a P.volve franchised studio along with her new husband, John. After attempting on-demand digital P.volve exercises, Cuell – an aerobics teacher as a twenty-something – instantly grasped its attraction. After studying extra about P.volve and its dynamic however low-impact model of health, she joined along with her husband, Tom, to carry the expertise of in-person studio exercises to Victoria.

Lucille will handle the studio and Tom will give attention to advertising and marketing and promotion. Their daughter, Emily, is working with the final contractor that can carry the studio to life. Emily additionally hopes to undergo the method to change into a P.volve Coach together with their different daughter, Samantha, a kinesiologist. “Our P.volve studio will very a lot be a household affair,” mentioned Lucille. “All of us love P.volve, and it’s a fantastic expertise working collectively to make this studio a actuality.”

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Added Lucille, “Many exercise applications stay by the mantra ‘no ache, no achieve.’ It’s one factor to push your limits, however too many exercises are unnatural, inflicting not simply ache however harm. P.volve’s technique is completely different, constructing health by specializing in the best way your physique strikes in life. P.volve’s studios are an vital channel for delivering this message, and I’m proud that we’re going to be the primary to make it accessible in Canada.”

The lady-operated and woman-focused P.volve, whose title is derived from “private evolution,” launched an on-demand providing in 2017 and its first studio in New York in 2019. Presently, P.volve enhances a rising portfolio of on-demand lessons with stay, in-person instruction in company-operated studios in New York, Chicago and Los Angeles. Franchised places within the U.S. and Canada are scheduled to open starting later this yr and in 2023.

P.volve already has a major variety of loyal members in British Columbia who now will be capable to add studio lessons to their present digital memberships. The brand new location will be capable to leverage the advantages of each in-studio and on-demand train. Presently, 9 in 10 members in cities with studios are selecting hybrid memberships that give them the flexibility to attend lessons in-studio, or on-demand through P.volve’s digital platform.

Past the Canadian market, P.volve goals to award 250 studios within the U.S. by 2025, in response to firm officers.

About P.volve

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P.volve is the chief in evidence-based purposeful health and a nationwide worker wellness advantages supplier. Headquartered in New York, the corporate delivers modern content material and experiences to its members in all 50 states and globally. Its science-backed, holistic health technique for ladies harnesses the ability of purposeful motion and proprietary tools to nourish and restore whereas it shapes, tones and strengthens. By way of its hybrid health mannequin, P.volve will be skilled in-studio, by way of stay and on-demand digital lessons and through a rising franchised studio footprint. For extra data, please go to www.pvolve.com,www.pvolvefranchise.com and @pvolve on Instagram.

View supply model on businesswire.com:https://www.businesswire.com/information/house/20221004005965/en/

CONTACT: Erin Daigle

The Hubbell Group, Inc.

edaigle@hubbellgroup.com

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781-815-2827

KEYWORD: UNITED STATES NORTH AMERICA CANADA NEW YORK

INDUSTRY KEYWORD: HEALTH CONSUMER WOMEN FITNESS & NUTRITION COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY

SOURCE: P.volve

Copyright Enterprise Wire 2022.

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PUB: 10/04/2022 12:13 PM/DISC: 10/04/2022 12:13 PM

http://www.businesswire.com/information/house/20221004005965/en

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Fitness

I’m A Fitness Expert – These Are The Best Exercises To Do By Age

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I’m A Fitness Expert – These Are The Best Exercises To Do By Age

Everything changes with age, it seems – from your blood pressure and exercise recovery time, to how many times it’s “normal” to get up and pee at night.

And now, Mark Harris, a fitness expert at Mirafit, has told HuffPost UK the best exercises he thinks people of different ages should do.

After all, YouGov data says exercising more is the second-most popular New Year’s resolution in 2025, after saving money.

“For beginners, it can quickly become overwhelming with so many workout routines out there,” Mark said.

“That’s why I’ve highlighted the best exercises for different generations.”

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What’s the best exercise for each age group?

Before we list these, remember that any activity is far better than none ― and if you’ve found a sport or workout that suits you, don’t let us discourage you.

With that said, Harris recommended trying the following if you’re not sure where to begin:

1. Teens

Teens should “prioritise workouts that focus on aspects such as strength and endurance ― aiming to build up muscle and improve general fitness and stamina,” Harris says.

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That can take the form of football and rugby, which is social and mentally stimulating, or bodyweight workouts like squats (that don’t require costly equipment).

“Over time, teenagers can also incorporate resistance bands into workouts,” Harris adds.

“At this age group, it’s all about establishing a healthy relationship with fitness.”

2. Young adults

Though all fitness goals are great at this age, Mark suggests the focus should remain on improving strength and endurance.

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Cardio like running, swimming and cycling can boost your stamina while also strengthening your body, while yoga can help with all-important balance and flexibility.

“I also advise that young adults incorporate strength training into their fitness routines, exercises such as deadlifts and bench presses are useful for improving bone density, toning figures and maintaining a healthy weight,” the expert continued.

3) Middle-aged adults

This is a good time to focus on joint and cardiovascular health as Harris suggested “at this age, it’s all about maintenance and trying to prevent any unnecessary injuries”.

Low-impact cardio, like walking, cycling, and swimming, is easier on joints; yoga and other flexibility routines can prevent muscle stiffness.

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“Furthermore, for middle-aged individuals, I suggest involving some sort of strength training exercises in routines,” Harris commented.

“This is essential as it can protect against muscle loss, ensuring the body maintains all the strength it needs to function healthily.”

4. Older adults

The fitness pro said that while exercising is important for all ages, it’s especially vital for older adults, “helping maintain agility, balance and general wellbeing”.

With that said, he thinks routines for older adults can be “lower intensity” and still effective. Their main focus should be on boosting movement ― short walks, water aerobics and yoga are all great options.

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“Falls can be catastrophic for people of this age and that’s why it’s vital to take routines slowly, focusing on the form rather than the speed,” Harris said.

Of course, these are just guidelines. If you feel overwhelmed by where to start ― no matter what age you are – you should aim to reach the NHS’ fitness goals (150 minutes of moderate-intensity activity or 75 minutes of intense workouts) a week if you can.

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Exercise prior to cancer diagnosis reduces disease progression and mortality risk

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Exercise prior to cancer diagnosis reduces disease progression and mortality risk

Regular physical activity before a cancer diagnosis may lower the risks of both disease progression and death, suggests research published online in the British Journal of Sports Medicine.

And even relatively low levels of physical activity may be advantageous, the findings indicate.

There is compelling evidence that physical activity has a key part to play in lowering the risk of death from cancer, but the evidence isn’t as conclusive for its role in disease progression, explain the researchers.

To explore this further, they analysed anonymised data from the Discovery Health Medical Scheme (DHMS), linked to the Vitality health promotion programme. The DHMS is the largest open medical plan in South Africa, covering approximately 2.8 million beneficiaries.

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All Vitality programme participants are rewarded for adopting healthy lifestyle behaviours, earning points for physical activity, recorded by activity trackers, logged gym attendance, or registered participation in organised fitness activities.

Activity type, frequency, duration and intensity are recorded and translated into weekly minutes of exercise.

In all, 28,248 Vitality programme members with stage 1 cancers, and comprehensive physical activity data for the year preceding diagnosis, were included in the study, which spanned the period 2007 to 2022. 

Breast and prostate cancers were the most common cancers, comprising 44% of the study total. 

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The length of time between initial diagnosis and disease progression, death, or exit from the study ranged from 1 month to nearly 13 years. 

Cancer didn’t progress in nearly two thirds of the total sample (65.5%), but in just over a third (34.5%) it did. And while 81% survived, 19% died before the end of the study. The average time to death was 20 months and the average time to progression was 7 months. 

Levels of physical activity in the year before diagnosis were categorised as none recorded (17,457; 62% of participants); low, equal to 60 or fewer weekly minutes (3722;13%); and moderate to high, equal to 60 or more weekly minutes of moderate intensity physical activity (7069; 25%).

After accounting for potentially influential factors, including age at diagnosis, sex, economic and social position, and co-existing conditions, rates of cancer progression and death from any cause were lower among those who were physically active in the year preceding their diagnosis.

The odds of disease progression were 16% lower for those who had engaged in low levels of physical activity in the preceding year than among those who hadn’t recorded any physical activity, while the odds for those who had engaged in moderate to high levels were 27% lower.

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Similarly, the odds of death from any cause were 33% lower among those who had engaged in low levels of physical activity compared with those who hadn’t recorded any, and 47% lower for those who had managed moderate to high levels.

Two years on from diagnosis, the likelihood of no disease progression among those with no recorded physical activity in the year before diagnosis was 74%, compared with 78% and 80%, respectively, for those achieving low and moderate to high levels of physical activity. 

While the likelihood of disease progression increased as time went on, it was still lower for those who had clocked up some level of physical activity in the year preceding their diagnosis.

After 3 years, the likelihood of no disease progression was 71%, 75%, and 78%, respectively, for none, low, and moderate to high levels of physical activity. And after 5 years, it was 66%, 70%, and 73%, respectively.

Similar patterns were evident for death from any cause. Two years after diagnosis, the probability of survival among those with no documented physical activity in the year preceding diagnosis was 91% compared with 94% and 95%, respectively, among those who had recorded low and moderate to high levels.

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The equivalent probabilities of survival 3 years after diagnosis were 88%, 92%, and 94%, respectively, and 84%, 90%, and 91%, respectively, after 5 years. 

This is an observational study, and as such, can’t establish cause and effect. And the researchers acknowledge that they weren’t able to account for other potentially influential factors, such as smoking and alcohol consumption, while the data on weight (BMI) were incomplete.

But there are several plausible biological explanations for the findings, they suggest, chief among which is the way in which physical activity strengthens immunity by increasing numbers of natural killer cells, lymphocytes, neutrophils and eosinophils.

Physical activity may also lower the progression risk of hormone sensitive cancers, such as breast and prostate cancers, by regulating oestrogen and testosterone levels, they add.

“Physical activity may be considered to confer substantial benefits in terms of progression and overall mortality to those diagnosed with cancer,” they write. 

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“In a world where cancer continues to be a significant public health burden, the promotion of physical activity can yield important benefits regarding the progression of cancer as well as its prevention and management,” they conclude.

Source:

Journal reference:

Mabena, N., et al. (2025). Association between recorded physical activity and cancer progression or mortality in individuals diagnosed with cancer in South Africa. British Journal of Sports Medicine. doi.org/10.1136/bjsports-2024-108813.

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The new Start TODAY app is a personal trainer and dietitian in your back pocket

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The new Start TODAY app is a personal trainer and dietitian in your back pocket

Fitness challenges, meal plans, daily inspiration — the new Start TODAY app has it all!

The app, which launched on Dec. 26, 2024, was inspired by our Start TODAY community, which came together during the pandemic as a way to improve physical and mental health.

The app’s “Chief Motivation Officer” is a man who has inspired TODAY fans for decades — Al Roker. He’s joined by Stephanie Mansour, TODAY Fitness Contributor, and a team of best-in-class personal trainers and dietitians to help you make your health goals a reality with step-by-step routines and workouts, meal plans, expert advice and more.

There are three main pillars in the app:

  • Fitness
  • Nutrition
  • Inspiration

Here’s what to know, plus how to sign up and get started!

Fitness in the Start TODAY app

Our fitness experts have created 7-day, 14-day and month-long challenges across 12 disciplines to fit any type of lifestyle and schedule.

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“Over the last eight years, we’ve been creating workout challenges with TODAY.com and the TODAY show and using a fine-toothed comb to see what our viewers love and what they want more of,” Mansour said. “Our viewers and Start TODAY members have told us that they love walking, walking workouts, accessible strength training routines, workouts with modifications, stretch routines to help reduce pain and increase flexibility, as well as using simple equipment like a yoga mat, dumbbells, or resistance bands.”

The Start TODAY app customizes the categories to match your interests, whether you’re a beginner or more advanced. They also are tailored so that they do not require a ton of space — you can do them at the gym, at home or even outside.

You can jump right in with our January indoor walking challenge, which can help make exercise a habit in just 13 minutes a day.

“The January workout challenge is a walking challenge to get you moving anywhere, anytime, even when it’s freezing outside!” Mansour said. “Because our walking workout challenges have been so popular among our Start TODAY community and on TODAY.com, we’ve stepped it up with daily workout videos that you can follow along with directly in the app.”

In this month’s challenge, Mansour leads Al Roker through moves like forward kicks and hammer curls — and features two popular Start TODAY members demonstrating modifications and adjustments so you can get the most out of your workout.

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A big focus is to take the guesswork out of your daily workout and avoid boredom to keep you on track for your fitness goals. Many of the challenges include guided audio walking workouts with Al, Stephanie and other trainers.

The fitness workouts and challenges on the app are across all the following categories:

  • Yoga
  • Meditation
  • Mobility
  • Walking
  • Barre
  • Dance cardio
  • Strength
  • Resistance bands
  • Core
  • Flexibility
  • Cardio
  • HIIT

Personal trainer Lacee Green, known as The Curvy Girl Trainer on social media, gave a glimpse at some of the workouts on TODAY on Jan. 2. She shared her special brand of enthusiasm and inspiration that will help get you moving in 2025.

“It’s all about fitness for everybody and every body,” Green said. “Finding the joy and dropping the judgment. It’s just starting where you are, loving who you are right where you are as you work on who you’re becoming.

“When you think about 10 years from now, you’re not going to be thinking about a number on a scale or a pant size,” she continued. “You’re going to be thinking about, ‘I’m so grateful that I put the habits in place to lead a happy and healthy lifestyle with movement that feels good.’ Whenever fitness is fun, that means you’re doing it right.”

Meal plans on the Start TODAY app

Led by registered dietitian and TODAY nutrition editor Natalie Rizzo, the Start TODAY app takes the frustration out of healthy eating by doing the work for you.

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Proper nutrition is key to reaching your health goals. “Fitness is a crucial part of a health journey, but it’s impossible to reach all your health goals without a well-balanced diet full of healthy foods. As a matter of fact, nutrition plays a pivotal role in your fitness journey. Food supplies energy for exercise and help the muscles recover and grow stronger after a workout,” Rizzo explains.

The meal plans are broken down into five categories based on individual goals:

  • Budget-friendly
  • Heart-healthy
  • Quick and easy
  • Mediterranean diet
  • Weight loss

Each week, Rizzo analyzes hundreds of recipes to bring you the ones that will best fit your plan and take the guesswork out of healthy eating.

“For example, for the heart-healthy plan, as a dietitian I know that you want to look for things high in fiber, high in omega-3s and ingredients like potassium, so I go through the recipes to find those types of ingredients.”

The meals in the quick and easy plan can be on the table in 30-minutes or less, while the budget-friendly plans may include potatoes, ground beef or canned beans that are relatively inexpensive.

Each week’s plan includes three breakfasts, four lunches, and seven dinners to give you variety while keeping things manageable. Additionally, each recipe comes with a brief explanation of why it’s included and the health benefits it provides. Each weekly meal plan comes with a shopping list to make healthy eating even easier.

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“My nutrition knowledge is put into these meal plans so people don’t have to do this research themselves,” Rizzo said.

Inspiration on the Start TODAY app

Of course, you might need some words of wisdom to help you fit that workout in or eat that healthy meal on a day when everything feels like a struggle.

Our inspiring personal trainers, meditation experts and dietitians will share some ways to get up and moving when you’re stuck in a rut. And Al Roker has you covered with daily inspiration and advice about how he’s stayed on track during tough times.

Another important component of the app is helping you build healthy habits with daily prompts to take small actions that can add up to big improvements over time.

Whether it’s taking a deep, cleansing breath, starting the day with a smoothie or drinking more water, these simple goals can give your day a boost.

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To join the Start TODAY community and get walking workouts and podcasts with Al Roker, download the Start TODAY App! Subscribe for $65.99 + tax per year (or $9.99 + tax per month) auto-charged until canceled. But if you subscribe to an annual plan today, you’ll automatically get 30% off the first year. That’s less than $5 per month for the first year! Terms apply. Offer ends 1/12/25. After the discount ends, you will be automatically charged $65.99 (plus tax)/year for an annual subscription or $9.99 (plus tax)/month for a monthly subscription until you cancel. Cancel anytime through Apple under Profile Settings.

 

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