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Functional Fitness Because Gravity Always Wins

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Functional Fitness Because Gravity Always Wins

[This is the latest installment of “Cobb Cuisine, Culture and Community” by Brian Benefield. Photo above by Brian Benefield] 

Staying fit is essential for many reasons, but let’s be honest: the most compelling one is that gravity is undefeated, and it is coming for all of us. Every squat, push-up, and awkward plank is essentially a strongly worded letter to the universe saying, “Not today.” Fitness is less about vanity and more about delaying the moment when you make a noise just standing up, and your family asks if they should call someone.

​First, staying fit helps you perform basic daily activities without turning them into dramatic events. A fit person bends down to tie their shoe and pops right back up. Another person bends down, pauses to reflect on life choices, and considers whether this shoe really needs to be tied. Fitness allows you to carry groceries in one trip, which is the truest measure of human success. Nothing humbles the soul like standing in a parking lot, staring at five bags of groceries, knowing that multiple trips are the sensible choice but refusing, because of pride.

​It is also crucial for long-term health, which sounds boring until you realize it’s really about avoiding awkward conversations with doctors. Doctors have an unsettling ability to look at you over their glasses and say things like, “We need to talk about your numbers.” Staying fit helps keep those numbers from becoming characters in a horror movie. No one wants cholesterol levels that could be used as a zip code. Exercise is basically bribing your heart to keep working properly by promising it a steady supply of oxygen and good intentions.

​My wife, Cecilie, and I do some form of exercise almost every day.  A bike ride in the often bipolar Atlanta weather, lifting weights at home, or a yoga session are all ways we stay functionally fit.  I will be turning the big 6-0 in a few years, and have found that strength training and yoga are increasingly important as I age and strive to stay strong and be more flexible. 

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Cecilie has recently joined a new gym named LuLu Belle, an all-women’s boutique studio that offers small-group classes.  And it doesn’t hurt that it is located directly behind our house.  The owner, Shelly Thomas, believes that movement is a gift and not everyone has that privilege, so you must take advantage of it every single day.  

​Then there’s mental health. Exercise releases endorphins, which are tiny chemical messengers that whisper, “Everything is fine,” even when your inbox says otherwise. Staying fit turns mild inconveniences into manageable annoyances. Without exercise, spilling coffee can ruin your entire week. With exercise, you spill coffee and think, “This is a test, and I am emotionally strong.” Fitness doesn’t solve your problems, but it makes you less likely to scream at a toaster for burning your bread.

​Being in good shape also prepares you for unexpected moments of heroism, like chasing a runaway shopping cart before it dents a luxury SUV, or running to catch a flight when the gate agent says your name in that tone. Fit people hear the “Final boarding call” and jog calmly. Others may hear it and immediately start negotiating with destiny. Fitness gives you options like stairs. Fit people take the stairs for exercise. Some folks take the stairs because the elevator is broken and then file a formal complaint with the building.

​Being fit is about future you. Future you wants to travel, dance at weddings, and get out of a chair without a sound effect. Present you can make that happen by occasionally lifting something heavy or moving quickly for no reason. Fitness is a gift you give yourself that keeps on giving, mostly in the form of not needing help opening jars.

So yes, staying fit is important. Not because you want six-pack abs or Facebook likes, but because life is easier, funnier, and far less creaky when your body cooperates. And because one day, you’ll bend down, stand up effortlessly, and realize you’ve won a small but meaningful victory over gravity.

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World Fitness Bodies Release Study Supporting Exercise’s Impact on GLP-1s

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World Fitness Bodies Release Study Supporting Exercise’s Impact on GLP-1s
Fitness trade organizations from the U.S., U.K., Australia, New Zealand and Canada collaborated on a study revealing numerous benefits of an integrated care model that combines weight-loss drugs with exercise, especially strength training

Major international health and fitness organizations have joined forces to study the long-term impact exercise can have on GLP-1 users, with the findings showing optimistic results.

The white paper, which emerged from the collaboration of trade organizations including the U.S.-based Health & Fitness Association, U.K.-based ukactive, Australia-based AUSactive, Exercise New Zealand and Fitness Industry Council of Canada, finds that pairing GLP-1 therapy with regular structured exercise has multiple downstream benefits. Those include improved long-term health outcomes, reduced subsequent costs and positive economic returns across multiple countries.

The study dove into whether structured exercise can improve the long-term clinical and economic value of GLP-1 treatment by comparing the impacts of GLP-1 therapy as a standalone obesity treatment versus GLP-1 therapy combined with exercise, utilizing a health-economic model across Australia, Canada, New Zealand, the U.K. and the U.S.

The financial component of the study found:

  • U.K.: £2.7 billion in economic and societal value over 10 years and a 164% return on investment, rising to 717% and £13 billion over 30 years.
  • U.S.: $120 billion in economic and societal value over 10 years and a 496% return on investment, rising to 1,572% and $393 billion over 30 years.
  • Australia: AU$182 million in economic and societal value over 10 years and a 59% return on investment, rising to 457% and AU$1.4 billion over 30 years.
  • Canada: CA$3.5 billion in economic and societal value over 10 years and a 105% return on investment, rising to 526% and CA $17.9 billion over 30 years.
  • New Zealand: NZ$51 million in economic and societal value over 10 years and a 27% return on investment, rising to 306% and NZ$592 million over 30 years.

Meanwhile, the addition of structured exercise to a GLP-1 treatment plan had numerous positive health impacts, including:

  • Preserving muscle during weight loss
  • Maintaining strength, mobility and bone health
  • Keeping more weight off over time
  • Reducing weight regain after stopping medication
  • Lowering the risk of costly health events later on.

Additionally, the paper highlighted a reduction in acute cardiovascular events and joint replacements; improved patient longevity and quality of life; and reduced spending on medical costs and productivity losses.

Based on those results, the bodies are once again urging for the deeper integration of physical activity and strength training in GLP-1 treatment, after releasing a statement earlier this year calling on governments, health systems and international institutions to ensure that as drugs like Ozempic and Wegovy continue to dominate obesity treatment, they’re supported by lifestyle interventions including physical activity and nutrition.

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“GLP-1 medications are rapidly changing obesity treatment, but weight loss alone is not the full measure of success,” said HFA president and interim CEO Greta Wagner. 

From those results, the bodies have come up with a plan for how best to implement fitness-forward practices into a systemic treatment plan for GLP-1 users. They propose the following roadmap for policymakers, payers and healthcare systems:

  1. Recognise structured exercise, especially strength training, as an essential part of obesity care
  2. Embed exercise support into GLP-1 care models
  3. Build referral pathways between healthcare providers and qualified exercise professionals and fitness facilities
  4. Support patient access to qualified exercise professionals and fitness facilities
  5. Measure outcomes beyond weight loss, including long-term health and economic value.

The organizations also suggested policy shifts such as reimbursement, coverage, tax-preferred treatment or subsidy models that lower financial barriers to structured exercise for GLP-1 users, making exercise more widely recognized as a crucial component of GLP-1 therapy.

“The health and fitness industry has long known that lasting wellness requires more than a number on a scale, it requires strength, function and sustainable healthy life habits,” Wagner added. “This research confirms that exercise, especially strength training, helps patients sustain the benefits of GLP-1 treatment over time. It sends a clear message that exercise belongs at the center of GLP-1 care.”

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Adding Exercise to GLP‑1 Therapy Improves Long-Term Benefits, Multinational Study Finds – Health & Fitness Association

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Adding Exercise to GLP‑1 Therapy Improves Long-Term Benefits, Multinational Study Finds – Health & Fitness Association

The combination could save billions in healthcare costs, leading fitness organizations to call for deeper integration of structured exercise in GLP-1 treatment.

Pairing GLP-1 therapy with regular structured exercise would improve long-term health outcomes, reduce downstream costs, and generate positive economic returns across multiple countries, according to new multinational research by the Health & Fitness Association developed by FTI Consulting’s Center for Healthcare Economics and Policy. 

Released as a white paper entitled From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy, the research compares impacts of GLP-1 therapy as a standalone obesity treatment with GLP-1 therapy combined with exercise in five countries. 

The research was developed in collaboration with the HFA Foundation and four fitness industry federations: AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, and ukactive.

The white paper provides some of the strongest evidence to date that exercise significantly enhances the value of GLP-1 treatment for patients, healthcare systems, employers, and society as a whole.

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Across all five countries studied, the analysis found that a combined approach supports improved long-term health outcomes, reduced healthcare costs, and produced positive economic returns.

Combining regular exercise with GLP-1 therapy is estimated to generate:

  • United States: US$120 billion in economic and societal value over 10 years and a 496% return on investment, rising to 1,572% and US$393 billion over 30 years.
  • Australia: A$182 million in economic and societal value over 10 years and a 59% return on investment, rising to 457% and A$1.4 billion over 30 years.
  • Canada: C$3.5 billion in economic and societal  value over 10 years and a 105% return on investment, rising to 526% and C$17.9 billion over 30 years.
  • New Zealand: NZ$51 million in economic and societal  value over 10 years and a 27% return on investment, rising to 306% and NZ$592 million over 30 years.
  • United Kingdom: £2.7 billion in economic and societal  value over 10 years and a 164% return on investment, rising to 717% and £13 billion over 30 years.

The findings demonstrate that as GLP-1 use expands, exercise should play an essential role in helping patients and health systems maximize the long-term value from new generations of weight-loss drugs.

The fitness industry has an unprecedented opportunity to be part of the solution as GLP-1 usage continues to grow. 

“GLP-1 medications are rapidly changing obesity treatment, but weight loss alone is not the full measure of success,” says Greta Wagner, interim president and CEO of the Health & Fitness Association and president of the HFA Foundation. “The health and fitness industry has long known that lasting wellness requires more than a number on a scale; it requires strength, function, and sustainable healthy life habits. This research confirms that exercise, especially strength training, helps patients sustain the benefits of GLP-1 treatment over time. It sends a clear message that exercise belongs at the center of GLP-1 care.”

Based on this data, HFA, HFA Foundation, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, and ukactive are calling on policymakers, payers, and healthcare systems to integrate structured exercise into GLP-1 treatment pathways. 

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Specifically, the groups are asking that: 

  1. Structured exercise, including strength training, be recognized as an essential part of obesity care;
  2. GLP-1 care models include exercise support;
  3. Referral pathways are established between healthcare providers and qualified exercise professionals;
  4. Patient access to qualified exercise professionals and fitness facilities be supported; and
  5. Outcomes beyond weight loss be measured, including long-term health and economic value.

This call to action builds on a recent joint position statement signed by the participating fitness industry groups, the World Obesity Federation (WOF), and the World Federation of the Sporting Goods Industry (WFSGI), which emphasized the urgency of ensuring physical activity and nutrition are central to systems supporting the global roll-out of obesity medications. 

Download the complimentary full report to see how structured exercise can help unlock the full promise of GLP-1 therapy.

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From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy – Health & Fitness Association

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From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy – Health & Fitness Association

This white paper is complimentary.

GLP-1 medications are reshaping obesity care and creating new opportunities to improve long-term health outcomes. But weight loss alone is not the full measure of success. As use of these medications grows, policymakers, payers, healthcare providers, and patients face an important question: what helps ensure that the benefits of GLP-1 therapy are sustained over time?

This first-of-its kind multi-country research examines the health and economic value of combining GLP-1 therapy with structured exercise. The findings make clear that structured exercise help protect and extend the investment being made in GLP-1 treatment by supporting more sustainable health outcomes, reducing costly downstream medical events, and generating substantial economic value.

Across all five studied markets, the research projects that combining structured exercise with GLP-1 therapy can generate substantial health, economic, and societal value compared with GLP-1 therapy alone:

  • United States: US$120 billion in economic and societal value over 10 years and a 496% return on investment, rising to 1,572% and US$393 billion over 30 years.
  • Australia: A$182 million in economic and societal value over 10 years and a 59% return on investment, rising to 457% and A$1.4 billion over 30 years.
  • Canada: C$3.5 billion in economic and societal value over 10 years and a 105% return on investment, rising to 526% and C$17.9 billion over 30 years.
  • New Zealand: NZ$51 million in economic and societal value over 10 years and a 27% return on investment, rising to 306% and NZ$592 million over 30 years.
  • United Kingdom: £2.7 billion in economic and societal value over 10 years and a 164% return on investment, rising to 717% and £13 billion over 30 years.

If public and private payers are investing in GLP-1 therapy, they should also be asking what helps that investment produce more sustainable health and economic returns. Structured exercise is one of the clearest answers.

Methodology

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The research was conducted by by FTI Consulting’s Center for Healthcare Economics and Policy in partnership with a multinational coalition of fitness sector organizations, including the Health & Fitness Association, the HFA Foundation, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, and ukactive. 

Drawing on the existing body of research on GLP-1 therapy, weight loss, physical activity, and related health outcomes, the analysis modeled the incremental health and economic impact of adding structured exercise to GLP-1 therapy across participating markets. The model compares combined treatment against GLP-1 therapy alone over 10-year and 30-year horizons.

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