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99p Fitness and the battle to make exercise for everybody

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99p Fitness and the battle to make exercise for everybody

During lockdown, when we all discovered the joys of working out online at home, Richard found a huge gap in what most of the online personal trainers and gyms were providing. “A lot of well known trainer came into the space who were doing what had always bothered me about fitness establishments, that was work was very exclusive. It was inaccessible. You had these great fitness programmes showing out to do exercises like jumping squats, but with no form of adaptation for the type of clients I was training with, or the vast majority of the population.”

Seeing this Richard then moved into action: “I spent the next couple of years designing hundreds and hundreds of workouts so I could create an online platform that was inclusive and accessible to everyone.”

“But as I started to produce this, having classes, seeing it work, I start realising that if I truly believe in accessibility and inclusivity then one of the major barriers to people accessing fitness is cost. So I had the ridiculous idea of charging just 99p per person per month.”

The idea stuck and 99p Fitness was born. Not ridiculous at all, actually, but a brave move to follow a set of principles rather than simply go for the cash. It is basically on online training service, with the kind of sections you might find on other sites and apps: strength, cardio, core, meditation. What’s different are the extensive how to’s which show people how to do various exercises, and alternative ways of doing them according to their different abilities.

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♬ original sound – BRAND INC FITNESS – BRAND INC FITNESS

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“If I say let’s do a press up, some people might roll their eyes and think I can’t do a situ-up. Well you might not be able to do a one finger press up, but you can do a press up while lying on the floor, or against a wall, of if somebody’s seated, they can do it against a doorframe. We break down every single exercise so you start at the very basics, and then you can progress up through from beginner to intermediate to advanced – if that’s possible for you.”

The patience, detail, and care when it comes to thinking about the people exercising, is where this fitness programme really comes into its own though: “The beginners exercises are only ever seated. They are only using household items to perform the exercise. And the instructions are very accessible as well – I work with a lot of people with visual impairment so it’s very sensitive to the language used for them. But it might just be for someone who works in the city, who just hasn’t exercised for 30 years, has high blood pressure and needs to exercise but has no idea where to start. The platform builds you up.”

This adaptive philosophy that allows everyone to take part is very refreshing in a social media world of elite fitness. Often it can seem like fitness is only for those refining six packs for their latest post.

“I just think the whole narrative on fitness and who should have access to fitness is just completely wrong,” says Richard, “If you look at the statistics, I think in 2019, only something like 11% of the adult population in England had access to a gym membership. The whole advertising world around fitness is very, very exclusive. It cuts a lot of people out.”

The challenge in today’s fitness world, as far as we’re concerned, is to start bringing in more people to benefit from exercise – physically and mentally – no matter what their physical or social or economic circumstances.

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“Often fitness is sold as for getting that elite body rather than fitness is for your good health and well being and community,” says Richard, “On social media, it’s very goal orientated. Every service offers a ripped body, there’s never just a thing of just get active. Just start to feel better. A benefit of might be that you may lose some weight, but that shouldn’t be the only reason. You’re performing cardiovascular activity, not just to burn calories, it’s to get a healthy heart and lungs. It often seems fitness is about the results and the aesthetics rather than the long-term benefit.”

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#ADAPTIVE PRE EXERCISE MOBILITY WORKOUT to enhance movement of the joints. Head to our Instagram for the full details⬅️👀💪🏻…#workout #fitness #goal

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Another issue is not the barrier of money or representation but anxiety around entering a fitness space. Literally walking onto a gym floor or locker room can be daunting.

Richard: “I know for a lot of people with mental health issues, the idea of going into the often toxic masculine space of a gym and doing a workout is a very difficult step. When you’re in a low point, fitness is probably something that you need to do, knowing how beneficial fitness can be, but that that transition to get out and go to that fitness space is tough.

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What we do can hopefully tact as a stepping stone where people can get their serotonin levels going, get themselves working out, but just in a space where they’re comfortable to learn some of those exercises. Leaning how to do a correct squat in your bedroom, and then when you go to the gym, you know how to do a squat.”

Sport England did an active life survey last year and found that 25.7% of the adult population in England do less than 30 minutes of moderate activity a week. That is a concerning, reflective of tough times in the country and a lack of support for those who might benefit from exercise the most.

99p Fitness is a welcome addition to the ranks of people and organisations who want to change this. As Richard puts it, “We try and just cut down every barrier that’s gone to fitness. If you feel that any other form of mainstream fitness is not for you, I promise there’s a space for you at 99p fitness.”

 

99p Fitness are offering ‘Book of Man’ followers an additional 10% Discount if they Sign Up for a year, that’s just £10.69 for as year’s access by using code ‘BOM99P10’.

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Fitness

Fitness Class Volume Tied to Exercise Intensity Perception

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Fitness Class Volume Tied to Exercise Intensity Perception

About The Study: In this comparative effectiveness study, reducing music volume in group fitness classes did not lead to meaningful reductions in perceived exertion and may reduce the risk of noise-induced hearing loss. These findings support implementing safer sound practices in fitness environments and underscore the need for increased awareness and education on hearing protection.

/Public Release. This material from the originating organization/author(s) might be of the point-in-time nature, and edited for clarity, style and length. Mirage.News does not take institutional positions or sides, and all views, positions, and conclusions expressed herein are solely those of the author(s).View in full here.

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Reward yourself by exercising regularly at One to One Fitness | CWRU Newsroom | Case Western Reserve University

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Reward yourself by exercising regularly at One to One Fitness | CWRU Newsroom | Case Western Reserve University

Now is the time to recommit to your health in time to feel your best for all your summer activities! One to One Fitness Center offers several ways to save in March.

Members of the Case Western Reserve University community can take advantage of sign-up specials designed to reward themselves for creating healthy habits.

Individuals can get 50% off the initiation fee (regularly $50 plus tax) and earn back what they do pay by exercising eight or more days in both April and May. Learn more online about this deal on initiation fees.

Students also can get additional savings:

  • Graduate students who are enrolled for the spring semester receive summer membership free.
  • With Spartan Shape Up memberships, affiliate students pay just $40 per month for membership from now through May, and no initiation fee or security deposit is required.
  • Students also can pay $44 plus tax per month with a month-to-month, ongoing plan. No initiation fee or security deposit required.

One to One Fitness Center, owned and operated by CWRU, is known for offering personal, professional, friendly and clean services. Memberships include full access to the 28,000-square-foot fitness center, group exercise classes, validated parking in Lot 53, towel and locker service, and member discounts on programs and services.

Members also can add their spouse or partner to their account for $30 plus tax per month. The center also offers personal training, Pilates Reformer, massage therapy and sound bath therapy, swim lessons, and more.

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Visit the One to One Fitness Center website, email onetoone@case.edu or call 216.368.1121 for more information.

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A 3-Step Plan to Give Your Diet, Fitness Routine and Mindset a Reset for Spring

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A 3-Step Plan to Give Your Diet, Fitness Routine and Mindset a Reset for Spring

To help you do this, we’ve tapped our Start TODAY experts for simple tips to lighten up meals, move in ways that boost metabolism and and refocus our mindset to get motivated to keep working toward your goals. Apply their strategies and finish the month feeling lighter, more energized and motivated to move forward. Here’s the plan to make it happen:

>>Download the 31-day calendar here

31-Day HIIT & Walking Challenge

This month’s workout plan is focused on short workouts that pack a punch. “HIIT workouts give you a bigger bang for your workout buck! They provide a more efficient workout because you’re alternating the pace and intensity rather than sticking to a steady, moderate pace,” says Mansour. “Changing things up with HIIT prevents boredom and keeps your muscles guessing. This is how we can get the body to change — whether that change is speeding up your metabolism, burning more calories, building muscle, losing weight, or just improving overall health — keeping your body guessing is the magic ticket to seeing results!”

Active recovery days include stretching to improve flexibility and walking for a cardiovascular workout that aids muscle recovery. When weather permits, Mansour encourages people to get outside on walking days. “Walking outdoors isn’t just a workout, it’s a chance to breathe in fresh air and get out of the house to change your environment,” she says. “Each time you go outside on a walk, even if you go on the same path, you’ll see or feel something different. Maybe it’s a change in weather, plants or flowers, people or things. Prioritizing taking your walk outside can hugely benefit your mental health. Getting out of your regular environment and into nature can be a form of meditation, too.”

Get the full 31-day workout plan with unique workouts sent to you daily — plus, walking podcasts, healthy spring recipes and mindfulness tools — in the Start TODAY app!

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Start TODAY Spring Asparagus Pasta recipe
Lighten up comfort food favorites by adding seasonal ingredients, like in this Spring Asparagus Pasta.

3 Simple Spring Diet Tips

In addition to mixing up your workout routine, use spring as an opportunity to start lightening up your meals by packing them with seasonal ingredients. Start TODAY dietitian Natalie Rizzo shares her top tips:

  1. Incorporate more seasonal foods. After a long winter of eating the same foods, your palate is ready for a change! Aim to add at least one spring fruit or vegetable to your meals each day, like asparagus, peas, spinach, radishes, citrus or strawberries. This Spring Asparagus Pasta is a simple weeknight dinner that feels both light and comforting. Seasonal produce is fresher, more flavorful, and an easy way to naturally boost vitamins and fiber. Plus, seasonal produce is more affordable than other items in the produce section.
  2. Use fresh herbs to brighten up your dishes. Fresh herbs like basil, cilantro, parsley, mint, or dill can instantly upgrade simple meals without extra salt or heavy sauces. Sprinkle them on salads, roasted veggies, eggs, soups, or grain bowls for a burst of spring flavor. Cilantro is the perfect finish to this Mexican Stuffed Sweet Potato, while herbs are blended into cottage cheese in this Herby Cottage Cheese Toast with Tomato recipe for a pop of fresh flavor.
  3. Shift from heavy comfort meals to balanced plates. As the weather warms up, it’s time to move away from heavy comfort foods and embrace lightened up spring dishes. Build plates with a mix of lean protein, whole grains or starchy veggies, and plenty of colorful produce. Think roasted veggie grain bowls, hearty salads like this BBQ Chicken Quinoa Salad, or simple stir-fries instead of creamy casseroles or heavy stews.
Start TODAY Mexican Stuffed Sweet Potato
A sprinkle of fresh cilantro is the perfect finish to this Mexican Stuffed Sweet Potato.

Spring Clean Your Mindset with This Mental Health Exercise

Yes, we are working to propel ourselves forward toward our health goals, but an important part of that process is slowing down and reflecting.

Getting permission not to rush in a world that feels like it’s moving faster than we can keep up is a reminder that most of us need.

Yasmine Cheyenne, start TODAY mindfulness expert

“Getting permission not to rush in a world that feels like it’s moving faster than we can keep up is a reminder that most of us need, but how often would we admit that?” says Cheyenne. “ When the to-do list feels long, and we’re trying to get everything done, we often say the opposite, disregarding how we feel, and push ourselves. Yes, we all have deadlines and things that need to be done. But we also need the reminder to take care while handling our responsibilities.”

This can be easier said than done. So Cheyenne offers up a simple exercise to help: Write down the words you need to hear each day to make yourself a priority and work toward your goals. Put them somewhere you see often, like your fridge or bathroom mirror, and recite them out loud daily.

“This is a perfect example of a reminder that seems small, but can come at the perfect time and help us care for ourselves,” she explains. “One of my favorite examples is: Take it slow and don’t rush, your nervous system deserves peace.”

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“When you tell yourself the thing you’ve been needing to hear, it allows you to admit the quiet rumbling within you and take the steps you need. It might be admitting ‘I’m tired and will give myself an early night this week.’ Or you’re saying ‘I’m so proud of the way I’ve committed to moving my body everyday.’ Whether you’re cheering yourself on or reminding yourself of what you need, we don’t always slow down enough to hear what we need from ourselves, and this practice is a great way to start.”

Talking out loud to yourself may feel strange at first, but Cheyenne says over time it will help shift your mindset and translate those words into action. “When we hear ourselves recite these words, it’s like we’re planting positive seeds within us. The more we say what we need, the more we remember it, and we’re more likely to follow through and care for ourselves,” she says. “Our actions really start with the words we say to ourselves. Reading them out loud helps us rewire the way we talk to ourselves and that inner shift is exactly what opens the door to transformation.”

Join our live “Spring Reset Workshop” on March 22 to get one-on-one coaching from Yasmine Cheyenne and connect with other Start TODAY members. Sign up here!

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