Finance
It's time to rein in sports betting
When it comes to your finances, sports betting may be one gamble you don’t want to take.
Wagering on sports can lead to poorer debt management and worse credit scores. Bettors are also more likely to increase their spending and shrink their investments, according to a pair of recent studies. The consequences are biggest among financially vulnerable populations.
What’s worse, per a third study, is that the way sports betting is evolving could make it one of the most addictive forms of gambling.
It’s time for policymakers to step in and regulate this budding betting industry six years after it was legalized in the US to help people avoid their worst impulses — before it’s too late.
“As individuals, voters, [and] policymakers, I think our results are concerning,” Justin Balthrop, a co-author of one of the studies and an assistant professor of finance at the University of Kansas, told Yahoo Finance.
“But it’s very hard to make prescriptions before you have a diagnosis. And what I think our paper is really trying to do is get very precise estimates of exactly what the problems are.”
The financial consequences of sports betting
Sports betting began to take hold after the Supreme Court struck down the Professional and Amateur Sports Protection Act in May 2018, allowing states to set their own sports gambling laws.
So far, sports betting is legal through retail and/or online sportsbooks in 38 states and the District of Columbia. Revenue has jumped, growing 30.3% to $7.56 billion year to date through July from the same period last year.
In his study, Balthrop — who refers to himself as “a pretty avid and voluminous sports bettor” — took advantage of the staggered rollout of sports betting across the US after its legalization, giving him and his colleagues time to understand the before and after effects of this betting.
What he found was for every $1 deposited into online sportsbooks, those households reduce their investment allocations by $2. The doubling effect — from $1 to $2 — comes from the additional spending outside of the bets to support their gambling. Think extra streaming services or more sports bar tabs to watch games.
Additionally, sports betting increases the number of times households overdraw their bank accounts, Balthrop found. These effects were worse for financially constrained households, which also reduced their credit card payments while increasing their balances.
“The core of this effect is taking place in households that may not have budgetary slack,” Balthrop said.
Davide Proserpio and his colleagues found similarly concerning findings in their study. Overall, the average credit score in a state fell by 0.3% after legalizing sports gambling. That figure triples to 1% if the state permitted online sports gambling.
The fact the study took the average credit score of a state’s entire population likely dilutes the real impact on a bettor’s personal credit score, Proserpio, an associate professor of marketing at the University of Southern California, said.
On top of that, bankruptcies, debt consolidation loans, and debt collections increased in states that legalized sports betting, especially online betting — to the point that Proserpio found that lenders restricted access to credit to protect themselves. Low-income young men were more likely to be affected.
“It’s not just gambling is affecting, on average, consumer financial health,” he said, “it is also affecting a part of the population that is already low income and probably has other types of [financial] problems.”
‘A casino in our pockets’
Balthrop and Proserpio documented the consequences of sports betting, but their studies didn’t examine why this particular form of gambling can be so detrimental.
That’s where Dr. Jamie Torrance, a researcher in psychology at Swansea University in the UK, and his colleagues come in. They examined numerous studies worldwide on gambling in what’s called a scoping review and unearthed patterns to help explain why sports betting has gotten so pernicious. It comes down to three factors: access, quantity of bets, and illusion of control.
Historically, sports betting was a slow, “simplistic form of gambling,” Torrance said. To wager on a game, you had to call up a booker or walk into a betting shop. You could only bet if a team was going to win, lose, or tie. And then you had to wait until the game was over for the outcome of your bet.
“There’s lots of research that indicates that the longer you have to wait for a gambling outcome, the less addictive and harmful the product usually is,” Torrance said.
Not anymore with sports gambling, which is instantly accessible on our phones and more akin to slot machines.
“We’re basically walking around with a casino in our pockets,” Torrance said.
On popular apps such as DraftKings and FanDuel, bettors can wager at any time of the day, on any sport, on any game. They can bet on more than just who wins the game, too; they can put money on the outcome of the next baseball pitch or field goal kick. The options are nearly endless and the results come back faster.
“That is a big issue,” he said.
Another major problem is that sports bettors can easily convince themselves they can beat the odds, Torrance said, providing “an illusion of control.”
They fancy themselves as sports experts. They watch all the games and read all the game reports. They may subscribe to sports newsletters with insider info. Heck, maybe they were a half-rate player a decade ago.
“Sports betting has a way of tapping into people’s misestimation of their own expertise,” Balthrop said, agreeing with Torrance.
But — like any other type of gambling — the game is rigged. The house always wins.
‘A trade-off’
Torrance’s research also uncovered how sports betting could evolve — and his two major predictions are unsettling.
First, he expects sports betting companies to employ augmented reality. For instance, you could point your phone at a live sporting event, and the app would provide real-time odds on different bets.
Second, he anticipates these companies will provide bettors with very specific notifications based on their gambling behavior. A person could receive an alert that the star player’s mother is having surgery this week that could affect the player’s performance. Maybe the recommendation is to bet against the team.
“That kind of stuff encourages what we discussed earlier, which is the illusion of control,” he said.
This is why all three researchers embarked on these studies, to provide crucial data on gambling to inform lawmakers who — to be honest — may be swayed more by the tax revenue sports betting provides. But citizens who get themselves into too much debt or don’t save for retirement become a “social cost burden” down the road, Balthrop said.
“There is a trade-off here,” Proserpio agreed.
Australia offers a blueprint, recently implementing ways to slow the betting process to combat those ruinous consequences. But time is ticking in the US as the sports betting industry evolves and grows.
Lawmakers in Missouri and Oklahoma have introduced bills to legalize the industry, while two Democratic congressmen this month introduced a bill that would allow the federal government to regulate advertising, bet-making, and artificial intelligence in the industry.
“I’d like to think that you guys over the pond have more time to reduce harm, but in reality, I don’t think that’s going to be the case,” Torrance said. “I think, in fact, it’s going to mirror the UK where we have lots of gambling harm.”
In other words, don’t bet on it.
Janna Herron is a Senior Columnist at Yahoo Finance. Follow her on X @JannaHerron.
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Financial resolutions for the New Year to help you make the most of your money
It’s the time of year where optimism is running high. We don’t need to be the person we were last year, we can be a shiny new version of ourselves, who is good with money and on track in every corner of our finances. Sadly, our positive outlook doesn’t always last, but with 63% of people making financial resolutions this year, it’s a chance to turn things around.
The key is to make the right resolutions, so here are a few tips to help you make the most of your money in 2026.
The problems that you know about already will spring to mind first.
Research by Hargreaves Lansdown revealed that renters, for example, are the most likely to say they want to spend less – and 23% of them said this was one of their resolutions for 2026. We know rental incomes are more stretched than any others, and on average they have £39 left at the end of the month, so it’s easy to see why they want to cut back.
However, they also struggle in all sorts of areas of their finances. So, for example, fewer than a third are on track with their pension. However, only 11% of them say they want to boost their pension this year.
Read more: The cost of staying loyal to your high street bank
It shows that your first resolution should always be to get a better picture of your overall finances – including using a pensions calculator to see whether you’re on track for retirement.
It’s only when you have a full picture that you can see what you need to prioritise.
Drawing up a budget is boring, and it may not feel like you’re achieving anything, but, like digging the foundations of a building, if you want to build something robust you can’t skip this step.
Make a list of everything coming in and everything you’re spending. Your current account app and the apps of the companies you pay bills to will have the details you need, and a budgeting app makes it easy to plug all the details in.
From there, consider where you can cut back to free up a chunk of money every month to fund your resolutions.
Younger people, aged 18-34, are particularly likely to fall into this trap. The research showed that 40% wanted to save more, 22% to get on top of their finances, 21% to spend less, 19% to pay more into investments, 19% to start investing, 15% to pay off debts and 14% to put more into their pension.
Given that at the start of your career, money tends to be tighter anyway, there’s a real risk that by trying to do so much, you might fall short on all fronts.
It helps to set yourself one realistic goal at a time.
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Starting 2026 on solid financial footing
BIRMINGHAM, Ala. (WBRC) – With the new year quickly approaching many people are looking for ways to get their finances back on track. Financial expert Jim Sumpter says the first step is to review your budget, understand what you’re earning and spending, and rebuild any emergency savings used over the holidays. He also warns about hidden costs like forgotten subscriptions or missed gift return deadlines, which can quickly add up.
When it comes to saving, Sumpter recommends starting small. Even an extra $50 per paycheck or skipping one dinner out a month can add up to over $1,000 in a year. Tackling credit card debt doesn’t have to be overwhelming either — focus on one card at a time and make consistent extra payments.
The key, Sumpter emphasizes, is building habits over time. “Start small, create a habit, do something for 30 days, then another 30, and another 30,” he says. By spring, these habits become second nature, making saving, budgeting, and paying off debt much easier. Small, consistent steps now can set you up for a financially stronger year ahead.
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