Sports
How to improve NBA’s ratings? More fireworks — if new stars are up for it
Donovan Mitchell, presented with the challenge of solving the NBA’s oft-discussed ratings issue, smiled as he gave his immediate retort.
“Get into more fights,” the Cleveland Cavaliers star said.
He was joking, of course, and provided his usual eloquence in his real answer. But the essence of his quip was onto something.
The biggest issue with the NBA isn’t (primarily) how many 3-pointers are being cast, except maybe for those hunting for disparagement. Nor is it the length of the season, or the perceived triviality of regular-season games. Are those concerns? Sure. But only as low-hanging fruit for the unsatiated.
The real issue, the one proven by the spike in ratings on Christmas Day, is the wanting magnetism of the league’s stars not named Stephen Curry, LeBron James and Kevin Durant. It’s the next generation of NBA ambassadors who have yet to do enough to seize attention.
LeBron and Curry both lead mediocre teams and still dominated the NBA’s showcase day.
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No doubt, it’s unfair to compare the appeal of the next wave of stars with legends who have footprints in three decades. But it’s certainly fair to wonder who will take the baton from them. Or who even wants it. We know Anthony Edwards does, but the Minnesota Timberwolves star’s got to win for his charisma to matter. We know Jayson Tatum wants it, but the Boston Celtics leader’s charisma doesn’t quite match his success. It’s a tricky dance.
But the NBA was built on this, on a superstardom that’s as much intangible as it is palpable. The NBA was built on the magnetism of Magic Johnson and Larry Bird. The former was more front-facing than the latter, but they both did the job of putting the league on their backs.
Michael Jordan made sure he was always dressed well and presentable, honoring the reality that seeing him was a moment for people. Kobe Bryant groomed his whole life for the mantel. James has been willingly in the public consciousness since he was 16 years old. Curry saturates the market with himself. Durant would seem to be the anti-superstar, but he traffics in accessibility and transparency and cares about the league and the game as much as anyone, if not more.
What NBA superstars, the one who carry the league, have always seemed to understand is the role is as much a responsibility as it is a perk. Along with the maximum contracts and the honor of the elite realm comes the burden of carrying the torch.
And Mitchell made a fair point. Their burden didn’t end with their playing days.
“The way we talk about our game is huge,” Mitchell said. “The way we talk about our current players, I think, has a huge impact on what people think. You have some people saying, ‘Who is this guy? How is he getting paid this?’ I think that overall is not the greatest look. … A lot of guys who are retired that have shown love and continually will. But I think that’s a big thing … the way you talk about the product, in a sense. That’s something we really can be better at as a whole, as a brotherhood.”
Still, it feels like the succeeding generation of superstars doesn’t care so much to continue the tradition of putting the league on their back, of winning the affection of the audience.
Jayson Tatum backs down Shai Gilgeous-Alexander during a game Sunday in Oklahoma City. They’re among the biggest of the new generation of NBA stars. (Joshua Gateley / Getty Images)
In fairness to them, some of these players just aren’t naturally drawn to the spotlight. And they’re just being their authentic selves, retreating to the confines of obscurity and peace.
In fairness to them, several of them are not from this nation. They may not long for affinity from the American populace. Nikola Jokić, the best player in the league, doesn’t seem to desire it at all. Certainly, those who want it, may understandably not be savvy on how to get it. They have their own home to which they can retreat. That’s the reality of a global league.
In fairness to them, they’ve been raised in a different time. Expectations of access have grown debilitating, so have the ramifications of such access. Anyone who watched “The Last Dance,” ESPN’s documentary on the Chicago Bulls’ 1997-98 season, saw the pound of flesh superstardom took from Jordan. That was just traditional newspaper and broadcast journalists. The media landscape since then has multiplied like wet Gremlins.
So it must be confessed — the desire to not dive headfirst into this setup is actually a rational response. But since the players aren’t rewarded rationally, it’s fair to ask for them to go ahead and dive in anyway. Like their ancestors in superstardom.
We need more from the next generation.
They’ve got the greatness down. These dudes are good. The skill is off the charts.
“For us,” Mitchell explained on the role of the next wave of stars, “it’s continuing to play high-level basketball. There’s always going to be discourse. There’s always going to be something to talk about. Just continue to play high-level basketball. … I think the biggest thing for us is to continue to carry the game.”
Yes. But it takes more than just great basketball. It takes more than these unappealing manicured personas curated from a focus group by some publicity firm. It takes more than safe comments for fear of going viral. It takes more than just wanting to play basketball and go home.
Mitchell knows this. He is an irrefutable fan of the game. At 28, he’s also part of the collection of torch-bearers for the future. His Cavaliers being atop the Eastern Conference is setting him up to be one of the chief ambassadors. When the smoke arrives in the playoffs, whether from Boston or Milwaukee, Mitchell will inhale.
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Wednesday night, he clashes with Shai Gilgeous-Alexander. Oklahoma City versus Cleveland is a potential NBA Finals preview. It pits two of the most explosive guards in Mitchell and SGA, two incredible young players in Jalen Williams and Evan Mobley. It should be a prime matchup.
All it needs is some fireworks.
That’s the NBA’s secret sauce. Rivalries. Which are sparked by personalities and fueled storylines. The clashing of stars. Players who inspire hate and love.
The NBA is culpable. Ownership’s bent on suppressing dynasties also deprives the league of that special element dynasties bring. Now it’s lacking and unclear from where it will come.
It increases the need for players to uphold the banner. Such requires vulnerability from the characters, a revealing of more than just one’s game. A willingness to play a part in the melodrama of it all.
“More fights,” as Mitchell joked, can be translated to more of a willingness to mix it up. More of a willingness to clash with each other. More of a willingness to competitively, theatrically, challenge one another. More of a willingness to at least be transparent and embrace whatever drama comes as a result.
That’s how LeBron and Curry got to this point, where they are senior citizens of basketball and still the chief needle movers. They dueled for four straight years at the highest levels. They go at each other. Their history includes trash talk and competitive ice between them. They’ve inspired disdain as much as adoration, which doubled their interest. They weren’t interested in playing it cool.
The NBA is desperate for a new rivalry.
It looked for a while as if the Dallas Mavericks’ Luka Dončić and Phoenix Suns’ Devin Booker would be next. We know Dončić is willing to mix it up. But that spark was short-lived, though entirely riveting.
It looked for a while as if Ja Morant was next. And he still may be. But he must get his Memphis Grizzlies back on that big stage.
It looked as if Edwards was heading to the top. But his Timberwolves are starting to feel more like a flash in the pan.
Who takes the torch? It doesn’t get passed by osmosis. Someone has to go pry it from the hands of its current owners. Someone has to get to the big stage frequently enough, and be impactful enough while on it, to inspire passion.
Two of the future faces of the league, so the NBA hopes, closed 2024 with a showdown in Oklahoma City. SGA vs. Ant Man.
Gilgeous-Alexander scored 19 of his 40 points in a dominant third quarter. He made 15 shots, nine came in the paint, and seven of those in the restricted area. It was a display of SGA’s mastery of penetration. He was asked about finding his way to the rim against one of the league’s best defenses — featuring perimeter hounds such as Jaden McDaniels, Donte DiVincenzo and Edwards, and anchored by four-time Defensive Player of the Year Rudy Gobert.
SGA, surrounded by his teammates as with every on-court interview, impregnated a pause before answering. He eventually let out a “hmmmm” while sighfully slumping his shoulders. He looked toward the rafters as he searched his brain for an answer. He even rubbed his chin, trying to massage his mind for the right words.
The NBA needs him to use this moment to make it a moment. In competition for attention spans, with the NFL encroaching on their space, with the narrative demeaning the league, it would behoove SGA to lean in. Declare his supremacy. Taunt Edwards. Make this something. “More fights.” It clearly wouldn’t be organic for him. But it would surely be useful.
Finally, he answered.
“I,” Gilgeous-Alexander said, holding his mouth open for a beat before letting the words escape, “I get to the rim on anybody.”
Close enough. For now.
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(top photo of Shai Gilgeous-Alexander and Donovan Mitchell: Jason Miller / Getty Images)
Sports
Cedric Alexander becomes new TNA X Division champion, crushing Leon Slater’s history-making attempt
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All eyes were on the Total Nonstop Action Wrestling (TNA) X Division Championship on Thursday night as Leon Slater looked to retain the title over Cedric Alexander and solidify himself as the longest-reigning X Division champion in the company’s history.
Slater knew a legacy was on the line as he looked to break a record set by Austin Aries. But he needed to pin Alexander twice in one match to retain the title. It was a steep mountain to climb as Alexander had been just as dangerous since he entered the company.
The match started off hot with Slater and Alexander trading blows to begin the match. But a quick-thinking Slater rolled up Alexander quickly for the first fall.
Cedric Alexander in the ring during NXT at the WWE Performance Center in Orlando, Fla., on Sept. 23, 2025. (Bradlee Rutledge/WWE)
Alexander was able to go on offense from there. He hit a nasty German suplex on the outside of the ring. He continued to work on Slater’s tweaked neck. He later hit a Lumbar Check to tie the match at 1-1.
Slater went deep into his bag. He hit an avalanche Styles Clash, which could have kept anyone else down. However, Alexander kicked out. Alexander was able to counter Slater’s high-flying abilities just for a moment and knocked him back out of the ring.
Alexander sent Slater into the steel steps, leaving him busted open. Alexander declared that he would be the “greatest” X Division champion. One brainbuster later, Alexander tried to pin Slater, but couldn’t get him down.
Alexander hit a Lumbar Check again, but Slater kicked out. Slater mustered up the last ounce of energy. A tilt-a-whirl slam set Alexander up for a swanton 450. Slater missed and Alexander hit another Lumbar Check, and then again.
Leon Slater enters the arena during NXT at the WWE Performance Center in Orlando, Fla., on Jan. 6, 2026. (Craig Melvin/WWE)
Alexander pinned Slater for the win, completely shocking the fans in Sacramento, California. It will be the first reign for Alexander and his first title of any kind in TNA.
Alexander is a reminder, at least for TNA, that “The System always wins.”
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Fabian Aichner appears
Fabian Aichner, formerly known as Giovanni Vinci, makes his way to the ring during WWE SmackDown at Golden 1 Center in Sacramento, Calif., on Sept. 20, 2024. (WWE/Getty Images)
Moments before TNA went off the air, the lights went out in the Sacramento Memorial Auditorium. Emerging from the darkness was Fabian Aichner.
Aichner stared down Alexander and appeared to name himself the next challenger for the X Division Championship. Aichner, known as Giovanni Vinci for much of his run in WWE, hadn’t really been seen or heard from in months since his departure from WWE.
Aichner wrestled under his real name for a stint in WWE before he came back as Vinci in June 22. He was with WWE until 2025. He was a two-time NXT tag team champion and an Evolve champion before it became a WWE brand.
Eric Young earns future shot at TNA World Championship
Eric Young outlasted nine other men in an over-the-top battle royal and earned a shot at Mike Santana’s TNA World Championship to start the show.
The match came down to him and Elijah after the latter was able to toss members of The System out of the ring while also avoiding Frankie Kazarian trying to get back into the match following his own elimination.
Young and Elijah came to blows on the apron, knowing that as soon as their feet touch the ground, they would be eliminated. Young grabbed onto Elijah’s hair to try to hang onto the moment. Elijah broke away with Young’s back turned to him. Elijah, however, didn’t account for his wide stance.
The TNA original kicked Elijah in the groin and pushed him down to the ground. Young won the match and received a shot to win the TNA World Championship in the future.
He also made clear that Santana was next on his list of people to wipe out as he did to Joe Hendry, EC3 and Ricky Sosa in weeks past.
“Mike Santana, you’re gone next,” he declared.
Mike Santana learns his next opponent
Mike Santana stands in the ring during NXT at the WWE Performance Center in Orlando, Fla., on Sept. 30, 2025. (Kevin Sabitus/WWE)
Mike Santana came out to address the crowd and praised Young for his efforts to help build TNA from the ground up.
“You better be coming with something different because while you may be someone who helped build this place, when it comes to the new era of TNA on AMC, I’m the guy. I’m the man. I’m the one who holds down the fort week after week as your TNA world champion.”
While Young might have earned a title shot, Daria Rae came out and revealed to the crowd that Steve Maclin was cleared to return to action following an injury at the hands of Santana.
Maclin will get a shot at Santana’s TNA World Championship next week on “Impact.”
Santino Marella also came out during the segment after he was “suspended.” He revealed that Indi Harwell re-signed with TNA.
Lei Ying Lee, Xia Brookside rivalry heats up
Xia Brookside attends the “Freelance” screening at Regal Waterford Lakes in Orlando, Fla., on Oct. 24, 2023. (Jose Devillegas/Getty Images)
Lei Ying Lee brought the TNA Knockouts Championship back home last week with a win over Arianna Grace. She addressed the crowd before being interrupted by her former best friend, Xia Brookside.
In all black, Brookside claimed she was already in Lei’s head.
“You’re such a fraud. I’ve destroyed you mentally, I’ve destroyed you emotionally, I’ve destroyed you physically, and that title will be around my waist.”
Both competitors tossed expletives at each other before the segment was over. But Brookside made clear that she had her eyes on the title.
AJ Francis prevails over KC Navarro
A.J. Francis told Fox News Digital before the SacTown Street Fight on “Impact” that he was going to bring the pain to Navarro.
While wearing “Show Stealer” across his back, Francis did just that. Francis took some punishment from Navarro – a few shots from a baseball bat and a drop kick with a trash can.
Francis was able to turn the tide for a few moments, using the baseball bat to his advantage. But Navarro dug deep. He aligned six chairs in the ring, hoping to splash Francis through it. Instead, Francis countered and attempted an avalanche Down Payment. Somehow, Navarro countered with a cutter as both men crashed through the sea of chairs.
It looked like it could’ve been it. Navarro went for the pin, but only got a two count.
Francis turned on the heat from there. He got ahold of Navarro and hit a Down Payment through tables lined up on the outside of the ring.
He rolled Navarro back into the ring and picked up the pinfall victory.
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“Impact” match results
- Eric Young wins the 10-man battle royal to earn a shot at the TNA World Championship.
- A.J. Francis def. KC Navarro in a SacTown Street Fight.
- Rosemary and Allie def. Veronica Crawford and Mila Moore
- Cedric Alexander def. Leon Slater to win the X Division Championship.
The carriage has turned back into a pumpkin, the ballgown is once again just tattered clothing and all the horses have gone back to being mice.
The Ducks’ Cinderella run through the NHL playoffs came to an end Thursday in a 5-1 loss to the Vegas Golden Knights in Game 6 of their second-round Stanley Cup playoff series. And the end came well before midnight, with goals by Mitch Marner and Brett Howden in the first 8½ minutes giving Vegas a commanding lead before many in the late-arriving weeknight crowd had made it to their seats at the Honda Center.
The Golden Knights will move on to the Western Conference finals with the Colorado Avalanche next week while the Ducks will move on to summer. But it’s the team’s latest start on the offseason since 2017, the last time the Ducks made it to the second round of the playoffs. So even if the glass slipper didn’t fit this time, the Ducks have reason to celebrate.
This team, after all, wasn’t supposed to be at the ball this long. Fourteen players on its roster had never been to the postseason before; most of them had never even played for a winning team in the NHL before. But the team’s youth and inexperience proved to be a strength, not a weakness.
Ducks center Leo Carlsson passes the puck as Vegas’ Shea Theodore defends during the second period.
(Allen J. Schaben/Los Angeles Times)
They didn’t know they weren’t supposed to win in the playoffs, so they did, dispatching the Edmonton Oilers — who made the last two Stanley Cup finals — in the first round and outplaying the veteran Golden Knights, a playoff team in eight of the franchise’s nine seasons, throughout much of the second round.
Rookie Beckett Sennecke, just 20, had four goals and an assist in the six games with Vegas. Winger Cutter Gauthier, just 22, led the team with 12 points in his first trip to the playoffs. Defenseman Olen Zellwenger, also 22, had a goal and assist in his first two playoff games and Olympic gold medalist Jackson LaCombe, 25, led the team in ice time — and was third in points with 10 — in his first postseason.
That’s the core of the team going forward and the playoff experience they got this spring will be invaluable. But the fairy godmother’s spell wore off early in Game 6, which was just 62 seconds old when Vegas went ahead to stay.
Marner opened the scoring with a spectacular breakaway goal, skating on to William Karlssson’s two-line pass as he entered the offensive zone and beating LaCombe up the center of the ice to the crease. When he got there, he pulled up, turned his back to goalie Lukas Dostal, then shoved the puck just inside the right post for his seventh goal of the playoffs.
Howden doubled the lead with a shorthanded goal 7½ minutes later, finding miles of space just to the right of the goal and banging in a pass from Marner that split LaCombe and Alex Killorn. The goal was Howden’s eighth of the playoffs, temporarily giving him the NHL postseason lead, while the assist gave Marner 18 postseason points, also best in the league.
When Shea Theodore scored off a faceoff seconds into a power play late in the period, it gave the Golden Knights a 3-0 lead at the intermission with the goals coming on a power play, the penalty kill and with the teams at even strength.
Ducks left wing Alex Killorn moves the puck ahead of Vegas right wing Keegan Kolesar in the first period.
(Allen J. Schaben / Los Angeles Times)
The Ducks led the NHL with 26 comeback wins during the regular season, but against the poised and patient Golden Knights the deficit was too big. The Ducks left the ice to a chorus of boos after the period, though they came back to dominate the second period, getting the only score at 12:46 when Mikael Granlund notched his fifth goal of the playoffs on a power play, lining a snap shot into the side netting from the middle the left circle.
But the Ducks would get no closer, with Vegas icing the game on two third-period goals from Pavel Dorofeyev, who had four goals in the final two games. The first came off a turnover from the Ducks’ John Carlson deep in his defensive end 2:52 into the final period and the second on a shot from a difficult angle to the right of the goal that ricocheted in off Dostal with 6:28 left in the Ducks’ season.
The two scores gave Dorofeyev nine for the playoffs, passing Howden for the league lead.
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Drake’s long-awaited album, “Iceman,” the ninth of his illustrious career, comes out Friday, but fans were given an apparent sneak peek late Wednesday night into Thursday morning.
Overnight, an apparent song from the album was leaked on social media, which is rumored to be titled “1AM in Albany,” a series of songs by Drake storytelling during specific hours of certain cities that began with “9AM in Dallas” in 2009.
The song features some thinly veiled hits at Kendrick Lamar following their feud from 2024 into last year, but fans were taken aback at some apparent shots at LeBron James.
Drake and LeBron James talk after the NBA game between the Toronto Raptors and the Los Angeles Lakers at Scotiabank Arena in Toronto on March 18, 2022. (Cole Burston/Getty Images)
James and Drake were once very good friends, with James even taking the stage during one of Drake’s concerts years ago. However, James began to show some loyalty to Lamar during the famed rap beef that found its way to Lamar’s Super Bowl halftime show performance.
“I shouldn’t even be shocked to see you in that arena, because you always made your career off of switching teams up,” Drake rapped. James went from the Cleveland Cavaliers to the Miami Heat, back to the Cavs to the Los Angeles Lakers and is set to be an unrestricted free agent this summer.
Singer Drake talks to LeBron James of the Cleveland Cavaliers during an NBA game against the Toronto Raptors at the Air Canada Centre in Toronto on Nov. 25, 2015. (Vaughn Ridley/Getty Images)
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In a double entendre, Drake also implored his fans to “please stop asking what’s going on with 23 and me. I’m a real n—-, and he’s not, it’s in my DNA,” a play on words from the website “23andMe.”
Drake and James have linked up numerous times, but if this song is legitimate, and the bars are aimed at James, those times may be long over.
LeBron James and Drake attend the Drake and LeBron James pool party in Toronto for Caribana on Aug. 5, 2017. (Johnny Nunez/Getty Images for Remy Martin)
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“Iceman” will be Drake’s first solo album since he released “For All The Dogs” in October 2023. His first album was “Thank Me Later” back in 2010, and he followed up with classics in “Take Care” in 2011 and “Nothing Was The Same” two years later.
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