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How to improve NBA’s ratings? More fireworks — if new stars are up for it

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How to improve NBA’s ratings? More fireworks — if new stars are up for it

Donovan Mitchell, presented with the challenge of solving the NBA’s oft-discussed ratings issue, smiled as he gave his immediate retort.

“Get into more fights,” the Cleveland Cavaliers star said.

He was joking, of course, and provided his usual eloquence in his real answer. But the essence of his quip was onto something.

The biggest issue with the NBA isn’t (primarily) how many 3-pointers are being cast, except maybe for those hunting for disparagement. Nor is it the length of the season, or the perceived triviality of regular-season games. Are those concerns? Sure. But only as low-hanging fruit for the unsatiated.

The real issue, the one proven by the spike in ratings on Christmas Day, is the wanting magnetism of the league’s stars not named Stephen Curry, LeBron James and Kevin Durant. It’s the next generation of NBA ambassadors who have yet to do enough to seize attention.

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LeBron and Curry both lead mediocre teams and still dominated the NBA’s showcase day.

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No doubt, it’s unfair to compare the appeal of the next wave of stars with legends who have footprints in three decades. But it’s certainly fair to wonder who will take the baton from them. Or who even wants it. We know Anthony Edwards does, but the Minnesota Timberwolves star’s got to win for his charisma to matter. We know Jayson Tatum wants it, but the Boston Celtics leader’s charisma doesn’t quite match his success. It’s a tricky dance.

But the NBA was built on this, on a superstardom that’s as much intangible as it is palpable. The NBA was built on the magnetism of Magic Johnson and Larry Bird. The former was more front-facing than the latter, but they both did the job of putting the league on their backs.

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Michael Jordan made sure he was always dressed well and presentable, honoring the reality that seeing him was a moment for people. Kobe Bryant groomed his whole life for the mantel. James has been willingly in the public consciousness since he was 16 years old. Curry saturates the market with himself. Durant would seem to be the anti-superstar, but he traffics in accessibility and transparency and cares about the league and the game as much as anyone, if not more.

What NBA superstars, the one who carry the league, have always seemed to understand is the role is as much a responsibility as it is a perk. Along with the maximum contracts and the honor of the elite realm comes the burden of carrying the torch.

And Mitchell made a fair point. Their burden didn’t end with their playing days.

“The way we talk about our game is huge,” Mitchell said. “The way we talk about our current players, I think, has a huge impact on what people think. You have some people saying, ‘Who is this guy? How is he getting paid this?’ I think that overall is not the greatest look. … A lot of guys who are retired that have shown love and continually will. But I think that’s a big thing … the way you talk about the product, in a sense. That’s something we really can be better at as a whole, as a brotherhood.”

Still, it feels like the succeeding generation of superstars doesn’t care so much to continue the tradition of putting the league on their back, of winning the affection of the audience.

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Jayson Tatum and Shai Gilgeous-Alexander

Jayson Tatum backs down Shai Gilgeous-Alexander during a game Sunday in Oklahoma City. They’re among the biggest of the new generation of NBA stars. (Joshua Gateley / Getty Images)

In fairness to them, some of these players just aren’t naturally drawn to the spotlight. And they’re just being their authentic selves, retreating to the confines of obscurity and peace.

In fairness to them, several of them are not from this nation. They may not long for affinity from the American populace. Nikola Jokić, the best player in the league, doesn’t seem to desire it at all. Certainly, those who want it, may understandably not be savvy on how to get it. They have their own home to which they can retreat. That’s the reality of a global league.

In fairness to them, they’ve been raised in a different time. Expectations of access have grown debilitating, so have the ramifications of such access. Anyone who watched “The Last Dance,” ESPN’s documentary on the Chicago Bulls’ 1997-98 season, saw the pound of flesh superstardom took from Jordan. That was just traditional newspaper and broadcast journalists. The media landscape since then has multiplied like wet Gremlins.

So it must be confessed — the desire to not dive headfirst into this setup is actually a rational response. But since the players aren’t rewarded rationally, it’s fair to ask for them to go ahead and dive in anyway. Like their ancestors in superstardom.

We need more from the next generation.

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They’ve got the greatness down. These dudes are good. The skill is off the charts.

“For us,” Mitchell explained on the role of the next wave of stars, “it’s continuing to play high-level basketball. There’s always going to be discourse. There’s always going to be something to talk about. Just continue to play high-level basketball. … I think the biggest thing for us is to continue to carry the game.”

Yes. But it takes more than just great basketball. It takes more than these unappealing manicured personas curated from a focus group by some publicity firm. It takes more than safe comments for fear of going viral. It takes more than just wanting to play basketball and go home.

Mitchell knows this. He is an irrefutable fan of the game. At 28, he’s also part of the collection of torch-bearers for the future. His Cavaliers being atop the Eastern Conference is setting him up to be one of the chief ambassadors. When the smoke arrives in the playoffs, whether from Boston or Milwaukee, Mitchell will inhale.

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Wednesday night, he clashes with Shai Gilgeous-Alexander. Oklahoma City versus Cleveland is a potential NBA Finals preview. It pits two of the most explosive guards in Mitchell and SGA, two incredible young players in Jalen Williams and Evan Mobley. It should be a prime matchup.

All it needs is some fireworks.

That’s the NBA’s secret sauce. Rivalries. Which are sparked by personalities and fueled storylines. The clashing of stars. Players who inspire hate and love.

The NBA is culpable. Ownership’s bent on suppressing dynasties also deprives the league of that special element dynasties bring. Now it’s lacking and unclear from where it will come.

It increases the need for players to uphold the banner. Such requires vulnerability from the characters, a revealing of more than just one’s game. A willingness to play a part in the melodrama of it all.

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“More fights,” as Mitchell joked, can be translated to more of a willingness to mix it up. More of a willingness to clash with each other. More of a willingness to competitively, theatrically, challenge one another. More of a willingness to at least be transparent and embrace whatever drama comes as a result.

That’s how LeBron and Curry got to this point, where they are senior citizens of basketball and still the chief needle movers. They dueled for four straight years at the highest levels. They go at each other. Their history includes trash talk and competitive ice between them. They’ve inspired disdain as much as adoration, which doubled their interest. They weren’t interested in playing it cool.

The NBA is desperate for a new rivalry.

It looked for a while as if the Dallas Mavericks’ Luka Dončić and Phoenix Suns’ Devin Booker would be next. We know Dončić is willing to mix it up. But that spark was short-lived, though entirely riveting.

It looked for a while as if Ja Morant was next. And he still may be. But he must get his Memphis Grizzlies back on that big stage.

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It looked as if Edwards was heading to the top. But his Timberwolves are starting to feel more like a flash in the pan.

Who takes the torch? It doesn’t get passed by osmosis. Someone has to go pry it from the hands of its current owners. Someone has to get to the big stage frequently enough, and be impactful enough while on it, to inspire passion.

Two of the future faces of the league, so the NBA hopes, closed 2024 with a showdown in Oklahoma City. SGA vs. Ant Man.

Gilgeous-Alexander scored 19 of his 40 points in a dominant third quarter. He made 15 shots, nine came in the paint, and seven of those in the restricted area. It was a display of SGA’s mastery of penetration. He was asked about finding his way to the rim against one of the league’s best defenses — featuring perimeter hounds such as Jaden McDaniels, Donte DiVincenzo and Edwards, and anchored by four-time Defensive Player of the Year Rudy Gobert.

SGA, surrounded by his teammates as with every on-court interview, impregnated a pause before answering. He eventually let out a “hmmmm” while sighfully slumping his shoulders. He looked toward the rafters as he searched his brain for an answer. He even rubbed his chin, trying to massage his mind for the right words.

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The NBA needs him to use this moment to make it a moment. In competition for attention spans, with the NFL encroaching on their space, with the narrative demeaning the league, it would behoove SGA to lean in. Declare his supremacy. Taunt Edwards. Make this something. “More fights.” It clearly wouldn’t be organic for him. But it would surely be useful.

Finally, he answered.

“I,” Gilgeous-Alexander said, holding his mouth open for a beat before letting the words escape, “I get to the rim on anybody.”

Close enough. For now.

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(top photo of Shai Gilgeous-Alexander and Donovan Mitchell: Jason Miller / Getty Images)

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Folarin Balogun admits that red-card reversal affected USA World Cup teammates: ‘A lot of outside noise’

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Folarin Balogun admits that red-card reversal affected USA World Cup teammates: ‘A lot of outside noise’

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The United States Men’s National Team had all the momentum when Folarin Balogun’s red card from the Round of 32 was suspended, giving him a chance to play in the Round of 16 — at least, that’s what American soccer fans thought.

The day before the USMNT’s Round of 16 game against Belgium, which Balogun was originally supposed to miss because of a red card in the previous game, FIFA ruled that he would be eligible.

The ruling added to what was already a huge controversy, as it was argued Balogun should not have been red-carded in the first place. Nonetheless, Balogun was active despite an appeal and strong reaction from Belgium.

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United States forward Folarin Balogun kicks the ball against Bosnia and Herzegovina in the Round of 32 of the 2026 FIFA World Cup at Levi’s Stadium in Santa Clara, California. (David Gonzales)

However, it was hardly a needle-mover, as Belgium embarrassed the Stars and Stripes with a 4-1 win. If anything, the needle might have moved the wrong way, Balogun himself said.

“My initial reaction was I was happy to be back in the team, but when I kind of started to reflect, I knew it was going to cause a lot of controversy, and I could almost see within my teammates a bit of nerves, because it is something that is so unique,” Balogun told CBS on Tuesday.

“The closer we got to the game, I tried to just focus as best as I could, but it was difficult. A lot of outside noise and that’s hard to avoid.”

Balogun said the entire situation was “confusing,” as the team was initially practicing without him. But the team found out on the bus to practice that Balogun would be active.

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“Everybody was screaming and shouting,” Balogun said.

BELGIUM MANAGER PRAISES CLASSY GESTURE BY FOLARIN BALOGUN AFTER RED CARD CONTROVERSY: ‘I REALLY LIKED THAT’

Folarin Balogun of the U.S. celebrates scoring their first goal during the FIFA World Cup 2026 Round of 32 match against Bosnia and Herzegovina in Santa Clara, California. (Phil Noble / Reuters via Imagn Images)

But that did not change the whirlwind of emotions, which may or may not have contributed to the loss.

“It’s more just being able to separate the emotion from the job at hand. We’re all professionals, so it’s not something I think was too difficult to be able to separate once we got over the initial announcement. You saw it was a difficult game against Belgium and that can kind of overshadow whether we were focused or not. From me being inside the camp and inside the setup, I know we had full concentration going into the game,” he said.

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President Donald Trump admitted to calling FIFA President Gianni Infantino to ask for a review of the red card.

“All I did was, I asked for a review, because I didn’t think it was a foul,” Trump said. “And again, I’m good at this stuff. I didn’t think it was a foul. I thought it was two great athletes who crashed into each other and got entangled. That was not a guy punching somebody in the face or anything that would be different.

Team USA striker Folarin Balogun celebrates scoring a goal during the FIFA World Cup 2026 Round of 32 match against Bosnia and Herzegovina at Levi’s Stadium in Santa Clara, California. (Jamie Squire/Getty Images)

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“I think it’s a terrible… if they wouldn’t allow a top player, maybe the best, maybe among the best on the team, to play, I think it would have had a big stain. I relayed it. I didn’t tell him what to do. I don’t believe he made the decision. I think it was a committee that made the decision, and they made the right decision because, No. 1, it wasn’t a foul, and you want to see a game with your best players.”

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Belgium was knocked out by Spain in the quarterfinals, and Spain will face France in the first semifinal match Tuesday in Atlanta.

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What will the Sparks do next? The franchise is at a crossroads after firing its GM

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What will the Sparks do next? The franchise is at a crossroads after firing its GM

A day after general manager Raegan Pebley was fired, the Sparks were in Atlanta and seemingly still focused on trying to reach the playoffs this year.

The suggestion that Pebley’s removal was a sign that the team is performing poorly didn’t sit well with coach Lynne Roberts.

“I don’t think we underachieved last year and this year is still going,” Roberts said in Atlanta on Monday before the team’s loss to the Dream. “For where we want to get, that’s not where we want to be, but we tripled our win total in my first year — that’s not underachieving. We haven’t hit our stride, we’ve been injured all year. Hopefully we get [Kelsey Plum] and Cam [Brink] back. Our system is designed around KP. I’m not close to thinking we are underachieving.”

Pebley and the rest of the Sparks’ organization signaled a clear intention to compete this season, signing veterans Nneka Ogwumike and Erica Wheeler in the offseason, signing Dearica Hamby to a three-year deal and trading for Ariel Atkins.

The Sparks’ Rae Burrell protects the ball under pressure the Chicago Sky’s Natasha Cloud at Crypto.com Arena on July 10.

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(Luiza Moraes / Getty Images)

They are still in the playoff race midway through the season, but have the second-worst defensive rating in the WNBA and sit a game below the postseason cutoff line.

They have competed without Plum, their top scorer, for 12 games and former No. 2 overall pick Brink during the past nine contests.

But even with their struggles, culminating in an 82-64 loss to Seattle on July 6, the Sparks responded well with consecutive home wins against Indiana and Chicago. After those games, Roberts seemed to think the team was moving in the right direction, but team owners made a major change.

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The Sparks have a decision to make about how hard they want to push the rest of this season as the team flirts with missing the playoffs for a sixth consecutive season. With the trade deadline on Aug. 2, they could make some moves to improve this season or sell off their veteran assets and attempt to rebuild again.

The Sparks haven’t made the playoffs since 2020 and have made some controversial moves while trying to snap out of the slump.

In addition to the questionable trade of 2024 fourth overall pick Rickea Jackson to Chicago for veteran Atkins this offseason, Pebley traded the picks that would become Storm post duo Awa Fam and Dominique Malonga for Plum and Kia Nurse. In her sole season with the Sparks, Nurse averaged 7.6 points per game.

Pebley also traded the No. 8 pick in 2024 (that later was used to draft Alissa Pili) to Chicago for Julie Allemand and Li Yueru, then lost Allemand in the expansion draft. Yueru was sent to Seattle in the Plum trade and is now playing with Dallas. The Sparks’ 2025 first-round draft pick Sarah Ashlee Barker was left unprotected and went to Portland in the expansion draft.

The Sparks waived their top pick in this year’s draft, Ta’Niya Latson, after barely playing, and she has gone on to join Las Vegas. Sania Feagin, a 2025 first-round draft pick, was waived and signed with Portland.

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Most of those moves, though, came after the Sparks lost the top spot in the 2025 draft lottery to Dallas, which selected Paige Bueckers with the No. 1 pick. Before the lottery result, it seemed like the Sparks — who went 8-32 in 2024 before that draft — were lining up for a youth movement led by Brink and Bueckers. A lineup of those three, a healthy Feagin, Barker and Allemand would be an entirely different kind of team.

Once that failed, they focused on adding veterans who could win now and have only managed modest improvement.

The Sparks have their next two first-round draft picks and four players still on rookie contracts after this season (Brink, Chance Gray, Kate Martin and Pili). Brink is their lone lottery pick left from their disappointing past six seasons. (Pili was a top-10 pick, but she has struggled to stay on a WNBA roster and just signed a player developmental contract with the Sparks this month.)

Pebley told The Times in an interview on Friday that she was open to making moves to compete at the deadline this year.

Players on the Sparks' bench celebrate during a win over the Chicago Sky at Crypto.com Arena on July 10.

Players on the Sparks’ bench celebrate during a win over the Chicago Sky at Crypto.com Arena on July 10.

(Luiza Moraes / Getty Images)

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“We are in a space where we are here to win,” she said. “This is a city that wants to win. We have an ownership that wants to win. You see what they’re doing with the Lakers. You see what they’ve done already with the Dodgers. … We have to always continue to invest in the roster. We have a responsibility to always listen and be aware of what’s out there.”

A league source not authorized to discuss trade conversations publicly told The Times that Pebley had been aggressive ahead of the deadline, and now teams are unsure what approach the Sparks will take moving forward.

“I found out when everybody else did,” Roberts said of Pebley’s firing. “It was a surprise. She’s a good friend of mine. I think the tone is set that we need to keep building and get the Sparks back to where they have been. That’s been the tone. Raegan did some great things for our org in that regard and improved a lot of things. That work can’t go undenied. It’s full-steam ahead and I’m focused on what I can do.”

It would be difficult to move some of their heftier contracts, especially since WNBA teams cannot take on more salary than their remaining cap space allows in a trade. Hamby, 32, is signed for two more years for more than $1 million per season. Atkins is also signed for two years at $1 million-plus and is having a career-worst offensive season, shooting 36.4% with 8.7 points per game.

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Wheeler, 35, has another year left on her deal, but a $625,000 cap hit for a player who would be a backup point guard on most teams is a tough sell.

Plum and Ogwumike are on expiring deals, and the Sparks’ most valuable roster asset, Rae Burrell, is a restricted free agent, but one of the few young players left on the Sparks’ roster.

The Sparks have a limited $86,000 in cap space, too, so if they decide they want to buy at the deadline, they have to find a way to clear space.

They enter the trade deadline period in a difficult spot as a team in purgatory that just fired its general manager.

Yet what they decide to do in the next month might be the most clearest sign of their ambition and hope for the future.

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FBI, Atlanta police target unauthorized drones flying near World Cup venues

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FBI, Atlanta police target unauthorized drones flying near World Cup venues

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ATLANTA — The FBI and Atlanta Police Department are getting ready for a massive security operation ahead of the World Cup semifinals between England and Argentina at Atlanta Stadium. 

Both agencies have used drones to search for potential threats on the ground and in the sky. The FBI is enforcing the Federal Aviation Administration’s Temporary Flight Restrictions around the venue. 

The FBI has confiscated more than 600 drones nationwide since the World Cup began. Special Agent in Charge of the FBI Atlanta Field Office Marlo Graham said 86 of those drones were seized in Atlanta. 

Graham said the FBI uses a “mechanism” that allows agents to see unauthorized drones in restricted airspace. Agents then work to mitigate the threat posed by unknown drones.

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“We’ve been able to safely land drones that have been unauthorized in the flight restricted area,” Graham said. 

The FBI has confiscated more than 600 drones at World Cup events since the tournament started. (FBI Atlanta)

While the FBI treats every drone as a potential threat, Graham said the threat level can increase depending on the size of the drone and how close it gets to the stadium.

“Obviously, the closer to the venue, the larger the crowd. We are fortunate here in Atlanta that we have a closed dome stadium,” Graham said. “We don’t want the game to be impacted because a hobbyist couldn’t control their drone, and it lands right when one of our star players was getting ready to score a goal.”

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The Atlanta Police Department’s Drone Unit has helped the FBI track down people suspected of flying in restricted zones. 

Sgt. Kindu Franklin said most of the people caught flying drones around World Cup venues are hobbyists with no intent to harm the crowd of soccer fans below.

“In some cases, they just recently bought a drone just for FIFA to get some of the cool footage that they want to put up on their social media,” Franklin said. “There are different ways that you can weaponize these drones. So, we’re operating in a proactive manner.”

The Atlanta Police Department’s drone mission at the World Cup focuses on surveillance.  (FOX)

The Atlanta Police Department’s drone mission is focused on surveillance. Officers are looking for potential threats, traffic issues and people the FBI suspects are flying drones illegally.

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“So, what we want to do is give our command staff a view that they can’t get from the ground,” Sgt. James Cunningham with APD’s Drone Unit said. 

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Cunningham’s unit can launch drones remotely from handheld controllers. Other drones are launched from docking stations strategically placed across the city, and officers control them from the back of an SUV using a computer and a PlayStation controller. 

The Atlanta Police Department launches some drones from docks strategically placed across the city. They are controlled by a computer and a PlayStation controller.  (Fox News)

The drone docks are used year-round to help the police get an aerial view of emergency situations before officers arrive. The computer shows the drone pilot where all the police body cameras and vehicles are in the area, allowing them to communicate better with officers on the ground. 

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For the World Cup, the drone docks let the department have more eyes in the sky and respond to emergencies faster.

“It’s going to cut down time. We’re going to get there quick. And then you’re going to get an aerial perspective of what you can’t see on the ground,” Cunningham said. 

The Atlanta Police Department launches some drones from docks to get more eyes in the sky and respond to emergencies faster.  (Fox News)

Cunningham said the drone unit has completed more than 1,400 flights and logged more than 550 flight hours since the beginning of June. 

“Some people haven’t even done that in years or haven’t even reached those numbers in the life of their drone unit,” Cunningham said. 

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“We train for the environment. We live here, so we know what to expect,” Anais Paredes, an APD drone pilot, said. 

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The FBI is asking that hobbyist drone pilots know the Temporary Flight Restrictions in their area before taking off. 

There is a one-mile restriction around World Cup stadiums on non-match days, and a three-mile restriction on game day. 

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