Connect with us

Finance

How about some Super Bowl ads that promote something actually useful: financial literacy?

Published

on

How about some Super Bowl ads that promote something actually useful: financial literacy?

It’s too late to purchase a 2023 Tremendous Bowl promoting slot — Fox Sports activities studies the slots, some topping $7 million for 30 seconds, are all offered out. Beer and superstar snackers are in. “Spokescandies” are out.

Additionally out are the monetary pitches of final 12 months’s “Crypto Bowl.” I’m a securities lawyer, so it is a reduction for me, at the least at my physician’s visits. I’m hoping much less hype will tame the enchantment of sophisticated schemes for hard-working people like my favourite nurse at NYU Hospital. He routinely pumps the blood stress cuff — and me — for get-rich-quick schemes.

“Hola, Mama,” he says, shooing me to the dimensions. “Bought any suggestions for me? I have to make a fast buck.”

“Fundamentals,” I say. “Examine the market such as you monitor my A1C and iron ranges.” Not what he had in thoughts. Perhaps he’d hearken to Kim Kardashian.

Alas, we probably gained’t see my dream 30-second spot on Sunday: a star mash-up a la BandAid’s “We Are the World” touting monetary literacy. My fantasy options yacht rock and family names crooning verses of fine monetary hygiene:

Advertisement

Open to Tom Brady trilling “compound curiosity is the GOAT.” DJ Khaled raps “70 equities and 30 bonds — that’s % child.” Floyd Mayweather hollers “take your 401(okay) and your 529 to the max — or else.”

Sam Bankman-Fried, co-founder of FTX Cryptocurrency, leaves court docket in New York following an enormous scandal involving his firm, a former high contender within the crypto world.
Stephen Yang/Bloomberg by way of Getty Pictures

Ooh, there’s Steven Seagal, chanting “double up your mortgage funds every now and then.” Minimize to a platinum Kardashian sashaying “Diamonds Are a Woman’s Greatest Buddy”type in cranberry satin and elbow-length gloves, as she twinkles, finger wagging, ‘”Don’t consider every part you learn on the web.”

Then the bridge: Sam Bankman-Fried and people Winkelvoss twins float down in a heavenly refrain of “Educate, educate your self,” carried out by Securities and Change Fee Chairman Gary Gensler in a Hawaiian shirt.

Minimize to a QR code like final 12 months’s retro Coinbase pong display driving clicks to a nationwide high-school finance curriculum and “Schoolhouse Rock”type elementary-school marketing campaign. 100 million viewers log in. The crown roars. It breaks the Web! Digital landing!

Sure, it’s a fantasy. Or possibly Activision Blizzard, house of Name of Obligation and Sweet Crush, will gamify it.

Advertisement

I forged this motley lineup since all of them participated in America’s current mainstream crypto craze. Some starred in final 12 months’s promoting, others personal bankrupt monetary enterprises or settled with the SEC for on-line pitching. Or, within the case of Bankman-Fried, are below arrest for an enormous monetary fraud within the collapse of FTX, pitched by Brady final 12 months. Activision’s not crypto however it simply paid $35 million for deceptive disclosures about govt dangerous guys.

Why not enlist high-profile “finfluencers” and their billions of followers in a nationwide literacy marketing campaign that may reset our subsequent era’s monetary future? The 2022 TIAA Institute-GFLEC Private Finance Index signifies “Individuals operate with a poor degree of economic literacy” — with US adults, on common, appropriately answering solely 50% of 28 primary cash questions, and 23% of respondents solely answering seven questions appropriately, the worst in any survey 12 months.  

The SEC and FDIC supply on-line sources. Gensler linked an academic video with creepy guys in “Dangerous Enterprise” sun shades in Kardashian’s EthereumMax settlement, however it’s no match for 350 million followers and smooth, curated manufacturers. The Council for Financial Schooling’s 2022 survey of Okay-12 financial and monetary training discovered that 25 states require a course in economics to graduate, however solely 9 require a standalone course and 14 permit it to be built-in into different required coursework. Varied payments in New York might put us within the required class.


Matt Damon
Matt Damon was one of many superstar faces to look in a crypto industrial.
Youtube

My husband discovered finance abilities on the trail to Eagle Scout. Just like the shoemaker’s youngsters going barefoot, my very own youngsters didn’t have a standalone course of their Brooklyn non-public faculty. One took a high-school elective on investing from a instructor in a nighttime MBA program. I attempt to compensate with annoying lectures and books.

We pour vitality into polarized points like banned books, important race concept, transgender restrooms and sports activities — points marginal to most working people’s each day bread. In the meantime, what’s extra nonpartisan, fact-based, race-blind and helpful to nationwide success than instructing helpful life abilities? 

How about we debate budgeting, credit score scores, compound curiosity, insurance coverage, funding fundamentals, mortgage fundamentals and the dangers of debt for awhile? Financial savings — even a small emergency fund — gives documented mental-health advantages.

Advertisement

To our leaders, I supply the knowledge of Matt Damon in a cringey 2022 crypto.com advert: “Fortune favors the courageous.” Come on, President Joe Biden, Congress and state legislators — and fellow Individuals who care about our nation’s success. It’s time to deal with monetary literacy. Sing it with me now: “Educate, educate your self.”

This time subsequent 12 months, let’s play offense and develop jazzed-up branding targeted on a financial-literacy playbook that breaks the Web.

Landing!

Caroline Aiken Koster lives Brooklyn and is writing a memoir about her roots in Kentucky and the common tales that resonate with all Individuals.

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Finance

Dividend Stability and Regional Strength: The Case for Truist Financial (TFC)

Published

on

Dividend Stability and Regional Strength: The Case for Truist Financial (TFC)

Truist Financial Corporation (NYSE:TFC) is included among the 11 Best Bank Dividend Stocks to Buy.

Dividend Stability and Regional Strength: The Case for Truist Financial (TFC)

Photo by Annie Spratt on Unsplash

Truist Financial Corporation (NYSE:TFC) is a prominent American commercial bank with a strong footprint in the Southeast and Mid-Atlantic regions. Ranking among the top ten banks in the country, it enjoys a solid market position in high-growth states like Florida and Georgia. Recently, the bank has prioritized digital innovation and technology development to improve service delivery and remain competitive against fintech firms.

Regulatory compliance remains a key focus for Truist Financial Corporation (NYSE:TFC), as it operates under enhanced prudential standards and capital requirements as a Category III banking organization. Adhering to these standards is essential for sustaining its operations and long-term strategies. At the same time, Truist’s disciplined approach to capital management allows it to maintain financial stability while pursuing strategic growth opportunities, including potential mergers and acquisitions.

Truist Financial Corporation (NYSE:TFC) is also popular among investors because of its dividend policy. The company has been making regular payments to shareholders since 1997. Currently, it offers a quarterly dividend of $0.52 per share and has a dividend yield of 4.53%, as of September 24.

Advertisement

While we acknowledge the potential of TFC as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

EAD NEXT: 12 Best Stocks to Buy Now for Passive Income and 12 Best Retail Dividend Stocks to Buy Now

Disclosure: None.

Advertisement
Continue Reading

Finance

Financing opportunity: Q&A with Harold Pettigrew on the future of the CDFI Sector – Kresge Foundation

Published

on

Financing opportunity: Q&A with Harold Pettigrew on the future of the CDFI Sector – Kresge Foundation

As the community finance field enters a new era—shaped by economic uncertainty, shifting capital flows, and growing calls for accountability—how can CDFIs prepare for what’s ahead? The Kresge Foundation spoke with Harold Pettigrew, the president and CEO of the Opportunity Finance Network (OFN) to help answer that questionThis article is part of a series highlighting the impact of CDFIs and how the sector is adapting to the current environment. 

MD: CDFIs play a unique role in our financial ecosystem, often serving communities that mainstream banks overlook. Why are CDFIs so critical for advancing economic growth and creating opportunities in underserved communities?

HP: In every corner of America, CDFIs show that impact and financial performance aren’t at odds—they reinforce each other. We address market gaps and go where traditional capital doesn’t: listening first, solving for need, and providing capital to people and financing projects that strengthen families and communities. Whether it’s a small business on Main Street or a housing development in a rural town, CDFIs make investments that build wealth and create opportunities that reach people and communities that need it most. 

MD: CDFIs seem to have broad support in Congress, even when some administrations have looked to reduce funding or support. Is bipartisan support materially different today? What role has OFN played in telling the CDFI story and maintaining that support?

HP: Bipartisan support for CDFIs remains strong because our work cuts across political divides — we’re about creating jobs, building businesses and revitalizing communities. What’s different today is the urgency and scale of the need, and the growing recognition that CDFIs are essential partners in solving some of our nation’s toughest challenges. OFN and CDFIs tell real stories of impact—stories of people across the country whose lives and livelihoods have changed thanks to the capital provided by CDFIs. Through advocacy, research, and direct engagement with policymakers, we’ve elevated a clear, consistent message: For over 30 years, CDFIs have delivered results addressing market gaps in providing access to capital to communities across the country.  

MD: Beyond federal funding concerns, what are the current challenges and needs CDFIs are facing in their day-to-day efforts to support communities?

HP: CDFIs are navigating a complex economic environment— rising interest rates, tighter capital markets, and growing community needs are stretching our resources like never before. Many CDFIs are being asked to do more with less, while also investing in their own operations to scale effectively and sustainably. OFN is working to develop diverse pools of flexible capital, make deeper investments in talent and technology, and new policy frameworks that support and recognize the unique value CDFIs bring. The demand is clear —  what’s needed now is bold investments to meet the moment and craft new solutions for the future. 

MD: Philanthropies and community development departments of banks and insurance companies have always been crucial partners for CDFIs — how can they best support and invest in CDFIs right now?

HP: Our partners in philanthropy and financial services have been critical to the success of CDFIs, and now they have a critical opportunity to strengthen the CDFI industry for the future. That means moving beyond transactional grantmaking to long-term, trust-based partnerships. It means offering flexible, risk-tolerant capital that lets CDFIs innovate and expand, and it means investing in the infrastructure — people, systems, data — that helps us operate at scale.

Advertisement
MD: What keeps you optimistic about the future of the CDFI sector?

HP: What keeps me optimistic is the impact and commitment I see every day, from the entrepreneurs we finance, to the communities we serve, to the CDFI leaders innovating with courage and conviction. The sector is growing, diversifying and deepening its impact. We’re not just responding to the moment — we’re helping define the future of expanded access to finance and financial services. And with every new loan, every new partnership, every life changed, we’re proving that when we expand access to opportunity — we don’t just finance projects, we shape the future of communities across the country.  

Harold Pettigrew is the President and CEO of Opportunity Finance Network (OFN) 

Continue Reading

Finance

Reimagining Finance: Derek Kudsee on Coda’s AI-Powered Future

Published

on

Reimagining Finance: Derek Kudsee on Coda’s AI-Powered Future

Derek Kudsee is a veteran of the enterprise software industry, with senior leadership roles at industry giants such as SAP, Salesforce, and Microsoft under his belt. So, when he took the helm as the new Managing Director for Unit4 Financials by Coda, ERP Today sat down with Kudsee to discuss his vision for Coda, the promise of agentic AI to make work feel lighter for finance teams, and his mission to transform the classic system of record into a dynamic system of intelligence for the Office of the CFO.

What was it about the opportunity at Unit4, and specifically the challenge of modernizing Coda, that convinced you to take this role? 

A rare combination of having a deeply trusted platform and a clear opportunity to reimagine the finance function drew me to Unit4, and specifically the Coda business. Some of the largest enterprise customers have been running on this platform for decades. I’ve been brought in to help these finance teams run more efficiently and provide greater insight through agent-driven automation. We live in a world where technology has converged in our consumer and professional lives. Therefore, modernization is not only about addressing complex systems, but also about enhancing the user experience. This combination of running a deeply trusted platform, reimagining its capabilities in an AI-driven world, and modernizing the user experience was attractive. 

Unit4 Financials by Coda’s goal is to deliver an “AI-fueled office for the CFO” using agentic AI. How will a finance team using Coda experience this in their day-to-day work? 

When one thinks of an AI-fueled Office of the CFO, it’s about having agents deep inside those finance processes that will suggest, explain, and act within guardrails that finance teams can set. The work should feel like the machine is performing tasks that were previously done manually or laboriously. 

Advertisement

A simple example is in an accounts payable department. An agent can automate everything from invoice capture using AI-driven OCR, verify that the invoices are within policy, queue them for approval, send them to the respective individuals, and flag exceptions along the way. Users can see how the work feels lighter because the machine handles everything from capture to the final stage, including payment release. 

How do the AI functionalities offered by Coda differ from what competitors are offering right now? 

Many vendors today have a finance module. However, we aim to be the best standalone financial management system, not a generic suite. We’re not trying to be finance because we want to sell an HR or CRM system. That means we need to embed intelligence deeply within the finance processes so that the software acts, takes action, and performs activities for the finance function. For that, the agentic AI needs to operate with autonomy, understand financial context, and learn from user behavior. 

Moreover, fundamentally, Coda has always been built on a unified financial model. We’ve never had Accounts Payable separate from Accounts Receivable that needed to be consolidated. Our AI works on clean, structured data from day one, and that’s the foundation for accuracy. We don’t need to chase hype to incorporate AI. We’re going to redefine the finance function with AI at its core. 

How do you plan to balance the introduction of these cutting-edge innovations without disrupting the core stability that Coda is known for? 

Advertisement

The safest way to modernize finance is to add certainty around the core, rather than disrupting it. Our core is why customers have been running Coda for 20-30 years. Thus, stability is not a nice-to-have; it’s non-negotiable. Our customers run mission-critical processes, and that trust is sacred to us. Therefore, every innovation we deliver, whether it’s UX modernization or AI, will be built on one simple principle: if it compromises stability, we don’t build it. We don’t ship it. 

With that rock-solid foundation in place, we can layer intelligence and usability on top. While some software providers are still determining the stability of their platform, we can offer customers the best of both worlds. They’ll have the reliability they’ve counted on for decades, and now we bring them the innovation they need to stay ahead. 

What This Means for ERP Insiders 

Your biggest enemy is decision latency. According to Kudsee, the primary challenge for modern finance is the gap between a business event occurring and the ability to respond intelligently. This decision latency, caused by fragmented data, batch processes, and manual workarounds that are standard in traditional ERP environments, prevents finance from being a proactive and strategic partner. Coda’s goal is to shrink that gap from weeks or days to near-real-time. 

Shift the ERP mindset from system of record to system of intelligence. For decades, the primary function of ERP finance modules has been to record transactions accurately. This is no longer sufficient, as Kudsee notes. A modern financial platform must function as a system of intelligence that not only records data but also analyzes, predicts, and automates actions within core financial processes, effectively acting as the intelligent brain of the CFO’s office. 

Advertisement

Prioritize financial depth over suite breadth. Kudsee suggests that the single ERP for everything strategy can result in a finance module that is a jack-of-all-trades but master of none. The alternative approach is to prioritize depth and best-in-class functionality for the critical finance function. Instead of settling for the generic finance module within a larger suite, consider how a dedicated platform like Unit4 Financials for Coda, focused on deep financial control, insight, and automation, can deliver more agility and tackle core challenges, such as decision latency, more effectively. 

Continue Reading
Advertisement

Trending