Finance
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
- Finance creator Vivian Tu’s podcast has a new home at Vox Media and wellness brand PS.
- Tu aims to make finance less complex and empower diverse audiences about money.
- Vox Media and Tu share why the partnership made sense and what helped seal the deal.
Vivian Tu built a name for herself as “Your Rich BFF” online through her mission to make the finance industry less “male, pale, and stale”, and provide important information about building wealth to her audience. Marginalized communities, in particular, have been the cornerstone of her brand since 2021.
Her knack for breaking down complex financial topics is informed by her prior role as a trader at investment firm J.P. Morgan and has helped her build a very strong, engaged community of almost 7 million social media users across Instagram, TikTok, YouTube, and LinkedIn. By 2022, she was making enough money from her social media income streams, like brand partnerships and speaking engagements, that she quit her job at media company BuzzFeed to focus on her brand full-time.
As she grew her social-media business, she discovered her audience wanted more in-depth knowledge about personal finance than the 30-second videos she initially went viral for; thus, the podcast “Networth & Chill” was launched in March 2023. Here, Tu interviewed wealthy, online personalities like real estate mogul Ryan Serhant, fitness creator Cassey Ho, and Bilt Rewards founder Ankur Jain about how they manage their money. She also spent some episodes breaking down topics like the racial pay gap and the psychology behind bad spending decisions.
Now, 30-year-old Tu is partnering with Vox Media and the newly rebranded wellness brand PS, formerly known as PopSugar, to launch a second season of the podcast. The podcast will now include a video format and dive deeper into exactly how financially well-off individuals were able to grow their net worth into the millions.
“This season, I’m asking the hard-hitting questions,” Tu told Business Insider. “I’m asking for dollar amounts because I think that’s so important for people to hear.”
Vox Media was one of many suitors vying for the chance to collaborate with Tu, but they won because of an aligned vision and handing over creative control.
The video podcasting space is particularly popular — and lucrative right now, with prominent creators like Alix Earle and Jake Shane, recently launching their own ventures.
A report from Spotify published in June found that 63% of respondents trust their favorite podcast host more than their other favorite influencer. It’s also lucrative for creators to branch out into audio; the same report found that 48% of Gen Zers and millennials said they’re more likely to be interested in ads and products when they’re promoted by their favorite podcasters. This means creators who choose to host podcasts can tap into a new stream of income by making money from the ads promoted within each episode.
Tu said that moving into video podcasting wasn’t just a “strategic business decision”, it was to save her significant time. While season one of “Networth & Chill” gained over 2 million downloads, Tu spent a lot of her day creating separate social assets to promote the podcast because it was only audio. With video podcasts, she can now quickly use existing visual clips and post them on Instagram, TikTok, and YouTube to spread the word about new episodes.
“I wanted to work smarter so I didn’t have to duplicate work,” she said.
Vox Media and PS’ new vision to center health and wellness content was a big reason she picked them; that, alongside her familiarity with their work producing podcasts, was what sealed the deal.
“Financial wellness is such a huge component of our rebrand so I think it felt like such a natural home for Vivian because there’s a shared mission to have open and honest conversations around money and have taboo or uncomfortable topics accessible to a much wider audience,” Lillian Xu, Executive Director of Vox Media’s Podcast Business, told BI. “Having a very clear mission statement, like Vivian does, really helps us determine the success of a podcast.”
According to Xu, Vox Media and Tu will work very closely together on the podcast’s sales, marketing, and distribution, such as posting teasers of new episodes across Your Rich BFF and PS’ social media accounts.
“This podcast is going to be about the questions you’ve been too afraid and too nervous to ask anybody in your life,” Tu said. “Even if you can’t have those conversations with your own friends, you can have them with mine.”
Finance
Hong Kong to boost tech and finance services integration amid AI boom: Paul Chan
Hong Kong’s finance chief has pledged to further integrate financial services with technology innovation to foster a thriving ecosystem, following a surge in investor interest in artificial intelligence-related stocks during the first trading day of the year.
Financial Secretary Paul Chan Mo-po on Sunday also emphasised Hong Kong’s role as an international capital market in fuelling the growth of frontier mainland Chinese tech firms with the city’s funding and liquidity.
“We welcome these enterprises to list and raise capital in Hong Kong and also encourage them to settle in the city to establish research and development (R&D) centres, transform their research outcomes, and set up advanced manufacturing facilities,” Chan said on his weekly blog.
“We support them in establishing regional or international headquarters in Hong Kong to reach international markets and strategically expand across Southeast Asia and the globe.”
The Hang Seng Index kicked off 2026 with a bang, surging over 700 points – a 2.8 per cent jump that marked its strongest opening since 2013.
Innovation and technology giants spearheaded the rally, with the Hang Seng Tech Index soaring 4 per cent as investor appetite for AI-related stocks reached a fever pitch.
Finance
Financial resolutions for the New Year to help you make the most of your money
It’s the time of year where optimism is running high. We don’t need to be the person we were last year, we can be a shiny new version of ourselves, who is good with money and on track in every corner of our finances. Sadly, our positive outlook doesn’t always last, but with 63% of people making financial resolutions this year, it’s a chance to turn things around.
The key is to make the right resolutions, so here are a few tips to help you make the most of your money in 2026.
The problems that you know about already will spring to mind first.
Research by Hargreaves Lansdown revealed that renters, for example, are the most likely to say they want to spend less – and 23% of them said this was one of their resolutions for 2026. We know rental incomes are more stretched than any others, and on average they have £39 left at the end of the month, so it’s easy to see why they want to cut back.
However, they also struggle in all sorts of areas of their finances. So, for example, fewer than a third are on track with their pension. However, only 11% of them say they want to boost their pension this year.
Read more: The cost of staying loyal to your high street bank
It shows that your first resolution should always be to get a better picture of your overall finances – including using a pensions calculator to see whether you’re on track for retirement.
It’s only when you have a full picture that you can see what you need to prioritise.
Drawing up a budget is boring, and it may not feel like you’re achieving anything, but, like digging the foundations of a building, if you want to build something robust you can’t skip this step.
Make a list of everything coming in and everything you’re spending. Your current account app and the apps of the companies you pay bills to will have the details you need, and a budgeting app makes it easy to plug all the details in.
From there, consider where you can cut back to free up a chunk of money every month to fund your resolutions.
Younger people, aged 18-34, are particularly likely to fall into this trap. The research showed that 40% wanted to save more, 22% to get on top of their finances, 21% to spend less, 19% to pay more into investments, 19% to start investing, 15% to pay off debts and 14% to put more into their pension.
Given that at the start of your career, money tends to be tighter anyway, there’s a real risk that by trying to do so much, you might fall short on all fronts.
It helps to set yourself one realistic goal at a time.
Finance
Starting 2026 on solid financial footing
BIRMINGHAM, Ala. (WBRC) – With the new year quickly approaching many people are looking for ways to get their finances back on track. Financial expert Jim Sumpter says the first step is to review your budget, understand what you’re earning and spending, and rebuild any emergency savings used over the holidays. He also warns about hidden costs like forgotten subscriptions or missed gift return deadlines, which can quickly add up.
When it comes to saving, Sumpter recommends starting small. Even an extra $50 per paycheck or skipping one dinner out a month can add up to over $1,000 in a year. Tackling credit card debt doesn’t have to be overwhelming either — focus on one card at a time and make consistent extra payments.
The key, Sumpter emphasizes, is building habits over time. “Start small, create a habit, do something for 30 days, then another 30, and another 30,” he says. By spring, these habits become second nature, making saving, budgeting, and paying off debt much easier. Small, consistent steps now can set you up for a financially stronger year ahead.
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