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A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up

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A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
  • Finance creator Vivian Tu’s podcast has a new home at Vox Media and wellness brand PS.
  • Tu aims to make finance less complex and empower diverse audiences about money.
  • Vox Media and Tu share why the partnership made sense and what helped seal the deal.

Vivian Tu built a name for herself as “Your Rich BFF” online through her mission to make the finance industry less “male, pale, and stale”, and provide important information about building wealth to her audience. Marginalized communities, in particular, have been the cornerstone of her brand since 2021.

Her knack for breaking down complex financial topics is informed by her prior role as a trader at investment firm J.P. Morgan and has helped her build a very strong, engaged community of almost 7 million social media users across Instagram, TikTok, YouTube, and LinkedIn. By 2022, she was making enough money from her social media income streams, like brand partnerships and speaking engagements, that she quit her job at media company BuzzFeed to focus on her brand full-time.

As she grew her social-media business, she discovered her audience wanted more in-depth knowledge about personal finance than the 30-second videos she initially went viral for; thus, the podcast “Networth & Chill” was launched in March 2023. Here, Tu interviewed wealthy, online personalities like real estate mogul Ryan Serhant, fitness creator Cassey Ho, and Bilt Rewards founder Ankur Jain about how they manage their money. She also spent some episodes breaking down topics like the racial pay gap and the psychology behind bad spending decisions.

Now, 30-year-old Tu is partnering with Vox Media and the newly rebranded wellness brand PS, formerly known as PopSugar, to launch a second season of the podcast. The podcast will now include a video format and dive deeper into exactly how financially well-off individuals were able to grow their net worth into the millions.

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“This season, I’m asking the hard-hitting questions,” Tu told Business Insider. “I’m asking for dollar amounts because I think that’s so important for people to hear.”

Vox Media was one of many suitors vying for the chance to collaborate with Tu, but they won because of an aligned vision and handing over creative control.

The video podcasting space is particularly popular — and lucrative right now, with prominent creators like Alix Earle and Jake Shane, recently launching their own ventures.

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A report from Spotify published in June found that 63% of respondents trust their favorite podcast host more than their other favorite influencer. It’s also lucrative for creators to branch out into audio; the same report found that 48% of Gen Zers and millennials said they’re more likely to be interested in ads and products when they’re promoted by their favorite podcasters. This means creators who choose to host podcasts can tap into a new stream of income by making money from the ads promoted within each episode.

Tu said that moving into video podcasting wasn’t just a “strategic business decision”, it was to save her significant time. While season one of “Networth & Chill” gained over 2 million downloads, Tu spent a lot of her day creating separate social assets to promote the podcast because it was only audio. With video podcasts, she can now quickly use existing visual clips and post them on Instagram, TikTok, and YouTube to spread the word about new episodes.

“I wanted to work smarter so I didn’t have to duplicate work,” she said.

Vox Media and PS’ new vision to center health and wellness content was a big reason she picked them; that, alongside her familiarity with their work producing podcasts, was what sealed the deal.

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“Financial wellness is such a huge component of our rebrand so I think it felt like such a natural home for Vivian because there’s a shared mission to have open and honest conversations around money and have taboo or uncomfortable topics accessible to a much wider audience,” Lillian Xu, Executive Director of Vox Media’s Podcast Business, told BI. “Having a very clear mission statement, like Vivian does, really helps us determine the success of a podcast.”

According to Xu, Vox Media and Tu will work very closely together on the podcast’s sales, marketing, and distribution, such as posting teasers of new episodes across Your Rich BFF and PS’ social media accounts.

“This podcast is going to be about the questions you’ve been too afraid and too nervous to ask anybody in your life,” Tu said. “Even if you can’t have those conversations with your own friends, you can have them with mine.”

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Finance

Household savings, income and finances in Spain: how did they fare in 2025 and what can we expect for 2026?

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Household savings, income and finances in Spain: how did they fare in 2025 and what can we expect for 2026?

In 2025, GDI grew above the rate of average annual inflation (2.7%) and the growth in the number of households (1.3% according to the LFS), which allowed for a recovery in purchasing power. In this context, real household income has grown by 4.5% since before the pandemic, highlighting that households have continued to gain purchasing power in real terms.

The strong financial position of households is reflected not only in the high savings rate but also in their financial accounts. In this regard, households’ financial wealth continued to increase in 2025: their financial assets amounted to 3.4 trillion euros at the end of the year, versus 3.1 trillion at the end of 2024. This increase of 292 billion euros is broken down into a net acquisition of financial assets amounting to 95 billion, higher than the 21.5-billion average in the period 2015-2019, when interest rates were very low, and a revaluation effect of 194 billion. When breaking down the net acquisition of assets, we note that households invested 42 billion euros in equities and investment funds, just under 9.6 billion less than in deposits, while they disposed of debt securities worth 6 billion following the fall in interest rates.

On the other hand, households continued to deleverage in 2025, and by the end of the year their financial liabilities stood at 46.9% of GDP, compared to 47.8% in 2024, the lowest level since the end of 1998. This decline reflects the fact that, in 2025, households took advantage of the interest rate drop to prudently incur debt: net new borrowing amounted to 35 billion euros, representing an increase of 3.8%, which is lower than the nominal GDP growth of 5.8% and the GDI growth of 5.3%.

As a result of the increase in financial assets and the decrease in liabilities as a percentage of GDP, the net financial wealth of households recorded a notable increase of 7.3 points compared to 2024, reaching 156.8% of GDP.

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Finance

Fresno Mayor Jerry Dyer touts ‘strong financial outlook’ in city’s budget proposal

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Fresno Mayor Jerry Dyer touts ‘strong financial outlook’ in city’s budget proposal

FRESNO, Calif. (KFSN) — Mayor Jerry Dyer has unveiled his 2026- 2027 budget proposal at Fresno’s City Hall.

The overall budget total is $2.55 billion, with a majority of the funding going to public works, utilities, police and FAX.

The mayor also highlighted several investments, including a 10-year tree trimming cycle, the Homeless Assistance Response Team and an America 250 celebration.

Dyer says that despite some challenging circumstances, the City of Fresno’s long-term financial condition remains healthy.

“We’re pleased to say that based on increasing revenues and sound financial management, as well as a very healthy reserve, the city of Fresno has a strong financial outlook,” he said.

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Dyer’s office says the budget is a comprehensive financial plan that reflects the city’s ongoing commitment to the “One Fresno” vision.

Copyright © 2026 KFSN-TV. All Rights Reserved.

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Finance

Nature Is Water Infrastructure. It’s Time To Finance It That Way

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Nature Is Water Infrastructure. It’s Time To Finance It That Way

Back in 2018 Cape Town, South Africa came dangerously close to running out of water. A severe, multi-year drought, combined with population growth and rising demand, pushed the city toward what officials called “Day Zero” – the moment when municipal water supplies would fall so low that household taps would be shut off and residents would be forced to collect daily water rations from designated distribution sites.

The city responded with extraordinary urgency. Emergency water stations were prepared. Public campaigns urged residents to reduce water consumption to just 13 gallons per day (the amount used in a single 6-minute shower). Monitoring systems tracked household water use. The filling of swimming pools and the washing of cars were banned.

These efforts helped Cape Town narrowly avoid a catastrophe. But the warning was unmistakable.

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Water security is not only an environmental issue. It’s an economic issue. It’s a public health issue. It’s a food security issue. And for communities around the world, it is becoming a basic test of climate resilience.

In Cape Town, the crisis was driven by a combination of pressures. The city depends heavily on reservoirs supplied by six major dams. By 2018 these reservoirs had fallen below 20% capacity after years of drought. Aging infrastructure added strain. So did the spread of invasive plants, which consumed enormous amounts of water before it could reach the municipal system.

This last point matters. When we think about water infrastructure, we usually think about pipes, reservoirs, dams, pumps, and treatment plants. Those systems are essential. But they are only part of the story. The landscapes that capture, filter, store, and release water are vital infrastructure, too.

The good news is that we know how to better prevent and prepare for these risks moving forward. The answer? Investing in common-sense, nature-based solutions that restore balance to the region’s ecosystem. These are not abstract environmental ideals. They are practical investments with measurable benefits. The hard part has always been paying for them.

Nature-based solutions remain dramatically underfunded. This is a central challenge to global conservation efforts today. Indeed, it’s not that we lack solutions. We lack financial systems capable of delivering those solutions at the speed and scale required.

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But that is beginning to change.

A New Model for Financing Nature

The Cape Water Performance-Based Bond, announced last month, is more than just a creative financing tool. It is a five-year, outcomes‑linked transaction designed to mobilize capital markets at scale in support of nature‑based solutions, bringing together public institutions, philanthropic support, conservation expertise, and private capital to deliver measurable environmental results.

The bond, listed on the Johannesburg Stock exchange valued at R2.5 billion (USD $150 million) brought together FirstRand Bank as issuer, Rand Merchant Bank as arranger and structurer, and a coalition of local and international investors and philanthropic funders. As part of the structuring, The Nature Conservancy (TNCs) South Africa Program receives R150 million (USD $8.8 million) for implementation. And its most important feature is also its most innovative: investor returns are linked directly to independently verified ecological outcomes.

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That is a major step forward.

For years, sustainable finance has often relied on “use-of-proceeds” models. Capital is raised and directed toward projects expected to produce environmental benefits. Yes, those models have value. But the Cape Water bond goes further. Investors are not simply financing a project that promises environmental benefits. Their returns are tied to whether those benefits are actually delivered. In this case, the outcome is clear: restoring critical water source areas in South Africa’s Western Cape by removing invasive alien plants that reduce water yield, damage biodiversity, and increase wildfire risk.

Over the next few years, the restoration work supported through the Greater Cape Town Water Fund will focus on removal of invasive species such as Pine, Eucalyptus, and Australian acacias, which consume far more water than the Cape’s native vegetation. At the height of concern, invasive plants were estimated to consume nearly 150 million liters of water per day in the Greater Cape Town region alone. Put more plainly, that was approximately one-fifth of the entire city’s water usage during the crisis.

The work builds on efforts already underway via the Greater Cape Town Water Fund, which was formed by TNC and partners in response to Cape Town’s prolonged water crisis. Already these efforts have cleared tens of thousands of hectares of invasive, water hogging plants. The fund prioritizes science-driven, nature-based solutions that restore the watersheds feeding the city’s water supply. Here again, the outcomes are not assumed. They are measured. And they are verified. That kind of accountability matters. It builds trust. It strengthens rigor. And by systematically evaluating returns, it helps move conservation finance closer to mainstream capital markets.

The Warning of “Day Zero”

The Western Cape is a powerful place to prove this model.

Cape Town’s experience during the 2017-2018 drought showed the world what water insecurity looks like in real time. It also changed how many people think about infrastructure.

In the Western Cape, invasive alien plants have disrupted the natural function of key catchments. They consume large amounts of water, crowd out native vegetation, and weaken the ecological integrity of the region’s water source areas. Removing them is not just landscape restoration. It is water system restoration.

Analysis from the Greater Cape Town Water Fund indicates that clearing invasive plants across priority sub-watersheds could help return roughly 55 billion liters of water each year to the Western Cape Water Supply System – one-third of Cape Town’s annual municipal water needs.

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That’s not a marginal environmental benefit. It represents one of the most cost‑effective nature‑based strategies available to strengthen long‑term water security, while also delivering biodiversity, wildfire‑risk, and economic benefits.

A Blueprint for Global Conservation Finance

The Cape Water bond helps make that case in a language markets understand.

Commercial finance provides scale. Philanthropic and outcomes-based support help absorb risk. Conservation organizations like TNC apply scientific and technical expertise to implement on-ground restoration, while independent verification ensures outcomes and integrity. Public-interest institutions keep the structure aligned with long-term community and ecosystem benefit.

Martin Potgieter of Rand Merchant Bank explained, “This is a R2.5 billion market signal that natural capital has entered mainstream finance — combining financial innovation with scientific rigor.”

That’s using different types of capital to unlock outcomes that no single funding source could achieve alone. It’s exactly what blended finance is supposed to do. And the model has global relevance.

Around the world, communities are searching for ways to close the gap between conservation need and available funding. Sovereign nature bonds and debt conversions helped unlock capital for ocean conservation in places like the Seychelles, Belize, Barbados, and Gabon. The Cape Water bond builds on that same spirit of innovation but applies it to watershed restoration through a performance-based capital markets instrument.

Nature-based solutions work. And the Cape Water Performance-Based Bond shows what is possible. Conservation can be tied to performance. Public institutions and private capital can work together. And ecological restoration, when structured well, can attract the kind of financial support needed to move from isolated pilot projects to real scale.

Nature has always been one of our most valuable assets. It is time our financial systems treated it that way.

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Author’s Note:

As a physician, I have spent much of my career studying human health. Increasingly, I have come to believe that understanding, and protecting, the health of the planet is inseparable from protecting our own.

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