Finance
41% of Banks Offer Embedded Finance Solutions, Have FinTechs to Thank
In today’s financial services arena, embedded finance and banking-as-a-service (BaaS) have emerged as transformative forces, redefining the way banks and financial institutions (FIs) engage with consumers and businesses. At the core of this shift is the use of application programming interfaces (APIs), which enable smooth financial transactions through digital platforms.
A recent PYMNTS Intelligence report, “Embedded Finance and BaaS: From Marketing Buzz to Banking Bedrock,” in collaboration with NCR Voyix, reveals traditional institutions must now make a critical choice: adapt to these advancements to remain relevant or risk being surpassed by more nimble competitors.
APIs Transform Embedded Finance
Embedded finance and BaaS are becoming integral to the banking industry, driven by the need to offer seamless financial solutions and counter competitive threats from Big Tech and FinTech companies. According to recent surveys, 41% of FIs have already implemented embedded finance solutions, and 48% have expanded their BaaS capabilities. This adoption reflects a strategic shift toward leveraging these technologies to stay relevant in a market increasingly dominated by digital-first players.
A trend is that 79% of banks worldwide expect banking to become deeply embedded in daily consumer and commercial activities. As a response to this shift, 20% of banks are transitioning toward BaaS-centric models that enable them to offer a range of in-house financial products and services.
This strategic move is crucial, as businesses are integrating C systems with payment providers via APIs to gain data-driven insights, a trend anticipated to accelerate with advancements in artificial intelligence (AI).
Navigating Roadblocks to Embedded Finance
Despite the clear advantages, adopting embedded finance and BaaS presents challenges. In the U.K., for example, two-thirds of banking executives cite at least 10 obstacles, including cost and risk factors, that hinder the widespread adoption of embedded finance. A staggering 99% of executives acknowledge at least one barrier, with a substantial number highlighting the absence of a unified internal strategy as a major hurdle.
Meanwhile, the regulatory environment remains a critical issue. In the U.K., 31% of compliance leaders report being hampered by regulatory uncertainty, while broader concerns about outdated systems and the lack of cohesive strategies exacerbate the problem.
European banks face additional security challenges, with 80% acknowledging the importance of API security, but only 24% having implemented comprehensive security solutions. These issues are particularly pressing for smaller community banks and credit unions (CUs), which often struggle with legacy systems and limited resources.
FinTech Partnerships: Key to Banking Innovation
FinTech partnerships are emerging as essential for banks and FIs seeking to accelerate innovation and enhance customer satisfaction. These collaborations enable institutions to integrate advanced technologies and offer more responsive services, addressing evolving consumer needs and maintaining competitive edge.
A key driver of this shift is the demand from Generation Z. PYMNTS Intelligence research shows that 30% of Gen Z consumers are likely to switch financial institutions if their current ones fail to innovate. Despite this, 41% of CUs have no plans to offer popular digital services like Zelle by 2030, and 23% are not considering digital budgeting tools. This highlights a critical disconnect and underscores the urgency for CUs to adopt API-enabled products.
In response, 80% of CUs are recognizing the value of FinTech partnerships as a crucial element of their digital transformation strategy. Nearly half of these institutions plan to invest in FinTech collaborations in the near future, with about 30% expecting to partner with multiple FinTechs.
The rise of embedded finance and BaaS marks a shift in banking from traditional silos to a digital-first approach. Despite significant challenges, especially for smaller banks and credit unions, FinTech partnerships and API integrations offer a path forward.
Finance
Edge AI Emerges as Critical Infrastructure for Real-Time Finance | PYMNTS.com
The financial sector’s honeymoon phase with centralized, cloud-based artificial intelligence (AI) is meeting a hard reality: The speed of a fiber-optic cable isn’t always fast enough.
Finance
Spanberger taps Del. Sickles to be Secretary of Finance
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Gov.-elect Abigail Spanberger has tapped Del. Mark Sickles, D-Fairfax, to serve as her Secretary of Finance.
Sickles has been in the House of Delegates for 22 years and is the second-highest-ranking Democrat on the House Appropriations Committee.
“As the Vice Chair of the House Appropriations Committee, Delegate Sickles has years of experience working with both Democrats and Republicans to pass commonsense budgets that have offered tax relief for families and helped Virginia’s economy grow,” Spanberger said in a statement Tuesday.
Sickles has been a House budget negotiator since 2018.
“We need to make sure every tax dollar is employed to its greatest effect for hard-working Virginians to keep tuition low, to build more affordable housing, to ensure teachers are properly rewarded for their work, and to make quality healthcare available and affordable for everyone,” Sickles said in a statement. “The Finance Secretariat must be a team player in helping Virginia’s government to perform to its greatest potential.”
Sickles is the third member of the House that Spanberger has selected to serve in her administration. Del. Candi Mundon King, D-Prince William, was tapped to serve as the Secretary of the Commonwealth, and Del. David Bulova, D-Fairfax, was named Secretary of Historic and Natural Resources.
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Stories posted on Virginiascope.com are available for publications to republish in their entirety for free.
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Finance
Bank of Korea needs to remain wary of financial stability risks, board member says
SEOUL, Dec 23 (Reuters) – South Korea’s central bank needs to remain wary of financial stability risks, such as heightened volatility in the won currency and upward pressure on house prices, a board member said on Tuesday.
“Volatility is increasing in financial and foreign exchange markets with sharp fluctuations in stock prices and comparative weakness in the won,” said Chang Yong-sung, a member of the Bank of Korea’s seven-seat monetary policy board.
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The won hit on Tuesday its weakest level since early April at 1,483.5 per dollar. It has fallen more than 8% in the second half of 2025.
Chang also warned of high credit risks for some vulnerable sectors and continuously rising house prices in his comments released with the central bank’s semiannual financial stability report.
In the report, the BOK said it would monitor risk factors within the financial system and proactively seek market stabilising measures if needed, though it noted most indicators of foreign exchange conditions remained stable.
Monetary policy would continue to be coordinated with macroprudential policies, it added.
The BOK’s next monetary policy meeting is in January.
Reporting by Jihoon Lee; Editing by Jamie Freed
Our Standards: The Thomson Reuters Trust Principles.
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