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What are the Oscars for? Hollywood grapples with awards season anxiety

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What are the Oscars for? Hollywood grapples with awards season anxiety

To filmmakers who grew up watching the Oscars, this Sunday is meant to be their Tremendous Bowl. With its parade of style, film stars and acclaimed movies, the annual awards present, which as soon as introduced in tens of tens of millions of viewers, impressed generations of artists to get into the enterprise.

However as tv scores have shrunk and films have been demoted to a supporting position in popular culture, many individuals within the trade fear that the glamour of honoring the highest achievements in filmmaking has light.

There’s a rising fear that the Academy Awards have develop into a distinct segment for a passionate crowd as audiences gravitate towards star-studded TV collection, video video games and TikTok influencers. That, some say, has created an id disaster for the Academy of Movement Image Arts and Sciences, the group that votes on the awards.

Emilia Jones and Eugenio Derbez in “CODA.”

(Apple TV+)

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The academy’s mission has all the time been twofold: to advertise the enterprise of moviegoing whereas additionally honoring the best achievements within the artwork type. But it surely has develop into more durable for the Oscars to ship on that promise, when basic audiences reply with a shrug and because the definition of moviegoing evolves amid the fast shift to streaming.

“The movie enterprise is at a very unusual state proper now,” stated Peter Newman, who produced the Oscar-nominated 2005 movie “The Squid and the Whale” and runs the twin MBA/MFA graduate program at New York College‘s Tisch College of the Arts and Stern College of Enterprise. “Clearly, saluting the perfect motion pictures and the perfect performances doesn’t essentially make for required viewing for the time being.”

The Oscars face a litany of issues, a few of that are out of the group’s management, and others which can be self-inflicted. These embody the unpopularity of the nominees, the fragmentation of the TV viewers and controversial tweaks that have been meant to protect scores however alienated the craftspeople that the Oscars are speculated to have a good time.

A significant supply of tension is that comparatively few individuals have seen or heard of the films which can be most anticipated to win the primary statuettes.

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Oscar best picture awareness

An early March survey of 4,500 leisure customers discovered that 9 out of the ten finest image nominees had lower than 50% consciousness amongst respondents. The front-runners didn’t fare properly. In accordance with Display Engine/ASI, 20% of individuals have been conscious of Netflix’s “The Energy of the Canine” whereas 14% knew of Apple’s “CODA.”

That’s an issue for the academy, which is below stress from Walt Disney Co.-owned ABC to enhance viewership. Final yr’s Academy Awards, when “Nomadland” gained probably the most coveted prize, drew a file low of 10.4 million viewers.

The lone movie approaching conventional blockbuster standing among the many finest image nominees is Denis Villeneuve’s “Dune,” which grossed about $400 million in worldwide field workplace receipts and is nominated for 10 awards. Netflix’s apocalyptic comedy “Don’t Look Up,” starring Leonardo DiCaprio and Jennifer Lawrence, was additionally broadly seen, driving 360 million viewing hours in its first 4 weeks of launch, in keeping with the streaming service.

“The primary query it’s a must to ask is, ‘Who’s it actually for?’” stated a veteran movie govt who requested anonymity to guard relationships. “You’ll be able to’t say it’s for the general public whenever you honor motion pictures the viewers hasn’t seen and doesn’t care about.”

The academy originated in 1927, mixing artwork and commerce, and never in that order. MGM topper Louis B. Mayer got here up with the concept for the academy as a method to thwart labor disputes and burnish Hollywood’s picture. They grew to become an enormous promotional automobile for the film trade and one of many greatest reveals on tv.

It was throughout the glory days that watching the Oscars helped encourage former academy President Sid Ganis, recognized for producing “Akeelah and the Bee” and “Large Daddy,” to get into present enterprise. Ganis acknowledges the trendy challenges, however stated the academy’s sense of objective is unchanged. Furthermore, the present is critical, he stated.

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“The Oscar model shouldn’t go away,” Ganis stated in an interview. “We’d like it as an emblem of who we’re as a society; who we’re as a tradition. And we additionally want it to do what its job is, which is to advertise filmgoing. And sure, what which means is rather less outlined today. However in the event you ask anyone concerned with the Oscars, they’ll say, ‘Go to the films.’”

The worth of an Oscar has modified over time. Successful the gold-plated trophy was as soon as a approach for motion pictures to get an enormous bump on the field workplace and on dwelling video, a technique Harvey Weinstein perfected with movies like “Shakespeare in Love.” Successful an Oscar stays a lifetime purpose and the last word resume booster for actors, administrators, hairstylists and composers.

Lately, although, field workplace is much much less of an element. Three of the perfect image nominees — “The Energy of the Canine,” “Don’t Look Up” and “CODA” — have been launched by streaming companies. “Dune” and “King Richard” hit theaters and streamer HBO Max concurrently months in the past and have successfully ended their theatrical runs.

Timothée Chalamet and Josh Brolin in “Dune."

Timothee Chalamet and Josh Brolin in “Dune.”

(Warner Bros. Photos)

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“You may say the academy has type of misplaced its authentic objective within the studio period, as a result of there simply aren’t that many movies in theaters,” stated Jonathan Kuntz, a movie historian at UCLA’s College of Theater, Movie and Tv.

And but, studios nonetheless drop massive bucks on awards campaigns. A full-blown run on the high prize may cost a little a studio $10 million to $15 million in spending on TV adverts, billboards, newspaper spreads and different trappings of Oscar season. Some have spent far more. Netflix deployed a minimum of $25 million to advertise its 2019 candidate “Roma,” in keeping with individuals conversant in matter. “In your consideration” adverts for “The Energy of the Canine,” “CODA” and “Belfast” have inundated social media and print publications in current weeks.

What’s the profit? For Netflix and Apple, it’s not concerning the industrial efficiency or worth of the films of their libraries. As a substitute, these firms are motivated to earn the respect of the city, safe bragging rights and show to skeptical filmmakers and rivals that they’re official forces in movie. Plus, as tech giants, they will afford it.

“It’s a PR transfer for the businesses,” Newman stated. “The movie trade is without doubt one of the few industries the place self-importance is a tradable commodity.”

Entering into the Oscar dialog is without doubt one of the few methods indie titles, pageant favorites, worldwide movies and documentaries can discover a mass viewers. Take Ryusuke Hamaguchi’s “Drive My Automotive,” a languorous, Chekhov-infused Japanese movie that’s nominated for finest image. And even “Parallel Moms,” Pedro Almodóvar’s Spanish-language drama nominated for lead actress (Penélope Cruz) and authentic rating.

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“Should you’re within the Oscars, you’re on the map,” Sony Photos Classics Co-President Tom Bernard instructed The Instances in January. “Proper now, the Oscar motion pictures are those which have that consciousness, and other people appear to step out to the theaters for them and pay $20 for pay-per-view.”

Analysts have stated that nominating extra industrial fare would maintain the present related. Campaigns for “Spider-Man: No Manner Dwelling,” “No Time to Die” and “Home of Gucci” finally sputtered. Nonetheless, why not nominate Disney’s standard phenomenon “Encanto” for finest image, relatively than simply within the animation and music classes?

It’s not clear that merely honoring extra blockbusters would save the present, although. The decline of the Oscars scores has adopted the general pattern of eroding viewership afflicting reside tv broadcasts, apart from Nationwide Soccer League video games.

Social media has been significantly brutal for awards season. The Oscars was one of many few occasions viewers might see a transferring Tom Hanks speech and watch the world’s greatest stars swish down the purple carpet in designer robes. Now, stars appear to be accessible in every single place and the entire time. Anybody who cares concerning the style can discover the highlights on-line later.

In search of to draw a wider viewers, the group has modified the present in ways in which scent of desperation to Oscar purists.

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Jennifer Lawrence and Leonardo DiCaprio in "Don't Look Up."

Jennifer Lawrence and Leonardo DiCaprio in “Don’t Look Up.”

(Niko Tavernise / Netflix)

Artisan guilds and filmmakers balked on the academy’s determination to pre-tape eight award classes, together with authentic rating and movie modifying, to restrict the run time to a few hours. Greater than 70 distinguished movie professionals — together with Oscar winners James Cameron, Kathleen Kennedy and Guillermo del Toro — issued a letter saying the plan would scale back some nominees to “second-class residents.”

The telecast this yr will bestow a “fan favourite” award (although not an official Oscar) primarily based on polling from Twitter and a devoted web site. The hope was that the award can be a method to acknowledge successful like “Spider-Man: No Manner Dwelling.” However the plan raised the specter of the lots as an alternative selecting one thing just like the critically reviled Camila Cabello musical “Cinderella.”

Oscars producer Will Packer has made no apologies for his efforts to juice scores by making the printed extra entertaining.

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“I believe it’s a must to be actually trustworthy and conscious of the time wherein we’re dwelling, and say: ‘How can we make the perfect model of a present in in the present day’s atmosphere?’” the “Women Journey” and “Journey Alongside” producer instructed The Instances lately.

Ganis is conversant in the type of blowback Packer and the academy have acquired. In 2009, the final yr of Ganis’ tenure as president, the academy expanded the perfect image discipline from 5 nominees to 10 after failing to honor Christopher Nolan’s “The Darkish Knight.” The tactic was blasted for diluting the status of the nominations.

Now with extra slots accessible, it’s simpler for studio movies comparable to “Dune” to interrupt in. But, the percentages are additionally greater that pageant darlings like “Drive My Automotive” and “CODA” will get into the combo. To Ganis, that’s not an issue; it’s a bonus.

“Thank goodness we take into account ‘Drive My Automotive,’” Ganis stated. “Thank goodness we take into account ‘Dune.’ That’s one more reason why the Oscars are so related, as a result of we’re completely keen to achieve out and discover the movies that is perhaps obscure however are particular and very good by way of the filmmaking.”

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Movie Reviews

Borderlands Movie Reviews Get Worrying Update

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Borderlands Movie Reviews Get Worrying Update

A new update regarding the Borderlands movie and its incoming reviews has some worried about the long-awaited film. 

Originally announced as an adaptation of Gearbox Software’s uber-popular looter shooter video game back in 2015, the road toward the Borderlands film has been a long and arduous one. 

Originally directed by Hostels Eli Roth, the movie underwent several spurts of extensive reshoots, with Deadpool director Tim Miller stepping in to finish up the movie in Roth’s stead. 

However, it should finally hit theater screens on Friday, August 9, taking fans on this R-rated romp through the wasteland. 

[ Borderlands: Who Is Cate Blanchett’s Lilith? Movie vs. Game Character Differences Explained ]

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Borderlands Movie Reviews Are Not Looking Good

Lionsgate

According to some recently surfaced information, things may not be looking good when it comes to Borderlands movie reviews.

As posted by review aggregator Metacritic on X (formerly Twitter) fans should not expect to see reviews for the upcoming video game adaptation until after its release date. 

More specifically, reviews are reportedly set to go live after Thursday previews for the film have been screened at 3 p.m. ET on Thursday, August 8. 

While not a surefire sign of the movie’s quality, such a late review embargo usually signifies a lack of confidence in a product by the studio. 

Typically movie reviews usually drop anywhere from as far out as two weeks to a handful of days before release. Usually, if a studio knows it has a hit on its hands, it will want the press to talk about the movie as much as possible in the lead-up to its release date. 

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At least for the Borderlands movie, that does not look to be the case. 

Previous to this, movies like Madame Web and Five Nights at Freddy’s shared a similarly delayed review-to-release timeline.

While Five Nights at Freddy’s (FNAF) found an audience thanks to the viral nature of its source material, both of those films flopped critically, with Madame Web earning 57% and FNAF 32% on Rotten Tomatoes. 

This does not bode well for the highly anticipated video game adaptation, especially after fans waited for nearly a decade since its announcement for the movie to see the light of day. 

As of writing, the film is tracking to make somewhere between $10-$15 million domestically during its opening weekend, which would be disastrous seeing as the film is reportedly carrying a sizeable $120 million budget (per Puck). 

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Is Borderlands In Trouble?

Again, it is worth noting that the quality of the Borderlands movie is still yet to be determined. 

It could turn out to be a massive hit despite its delayed review release date; however, all signs are pointing to the contrary. 

As mentioned above, the movie has had plenty of ups and downs since its initial announcement. 

The biggest of these troubles came in January 2023, when extensive reshoots were ordered for the project, nearly two years after it had finished principal photography. 

And seeing as the film’s original director, Eli Roth, was busy at the time working on the holiday-themed horror film, Thanksgiving, Deadpool filmmaker Tim Miller was brought in to finish the project. 

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Usually, this passing of the director’s chair at any point in production is not a good sign, but the fact that it happened as late as it did, could spell signs of the studio hoping to Frankenstein together a hit after it has been shot. 

This director switcheroo was not the only major creative shake-up the film had on its way to release. 

One of the movie’s original writers has since disowned the project after being brought on to help pen this film’s first draft. 

The Last of Us showrunner Craig Mazin was first attached to the Borderlands movie in 2020 when it was announced Roth would take on directing duties. 

However, as time has gone on, and the movie has seemingly gone through massive changes, Mazin has removed his credit from the title, telling Variety in July 2023 that he “cannot claim any kind of authorship of Borderlands:”

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“I am not a credited writer on the film, so I cannot claim any kind of authorship of ‘Borderlands,’ much less ‘co-writing.’ I did see the report about the pseudonym, which is false. I did not use a pseudonym. If the name in question is indeed a pseudonym, all I can say is… it’s not mine.”

All this could make for a dangerous concoction of creative misfortune, potentially making Borderlands a disappointing effort for longtime fans. 


Borderlands comes to theaters on Friday, August 9. 

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Ed Ruscha shares his most cherished object, and another side of himself

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Ed Ruscha shares his most cherished object, and another side of himself

Ed Ruscha loves plants. If you know his art, this fact might come unexpected. He’s not a landscape artist. He’s never wanted to paint a plant. “I’m not sure why,” he says from behind the large desk in his Culver City studio. And yet he’s been gardening for some 50 years.

We’re looking together at two wooden planks with metal tags hammered into them. Each tag once belonged to a plant that has died, the shiny metal carved with the name of the plant, the date of its death and sometimes its cause: “Passed away / Oct. ’87 / Just dried up.”

“They’re like little epitaphs for the departed,” Ruscha says. At the top of one board, he has written: Trees and Plants that Didn’t Make It.

He grows his plants out in the desert, in the Yucca Valley, where he has a cabin. Ruscha “found out the hard way” which plants survive in the arid climate with sand storms and even snow. “I should know better than to plant a palm tree in the high desert.” He looks straight at me with his blue eyes, then smiles, briefly.

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Ruscha creates a tag each time he acquires a plant, a label to remember its species, and then pokes it into the ground for as long as the plant will last. He enjoys the process of tending to his plants, protecting them from raccoons with barriers made of wire. He likes the challenge of seeing if he “can make something survive,” especially something “as delicate as a plant.”

For 50 years, Ruscha has been making "little epitaphs" for his plants whenever they die.

For 50 years, Ruscha has been making “little epitaphs” for his plants whenever they die.

For an Image story on Ed Ruscha.
For an Image story on Ed Ruscha.

I ask Ruscha if it makes him sad when a plant dies. “Yeah, I shed a tear,” he says — earnestly, I think. “A quick tear. And then it gets posted to the board here.” He keeps the boards leaning against the wall in his studio. “I check it out and nod at it every so often to let it know I care about it,” he tells me. “And I’m getting smiles in response” — his eucalyptus, mulberries and bird of paradise appreciating him in the afterlife.

The more I sit with Ruscha’s epitaphs, the less unexpected his love for plants becomes. Time, after all, is the artist’s great subject.

Ruscha’s life-spanning retrospective currently at the Los Angeles County Museum of Art is called “Now Then,” evoking his black-and-white lithograph of the phrase “That was then, this is now” lit up against dark clouds. His pictures declare the way things evolve and age, from a dramatic painting of the words “The End” to images of everyday, discarded things, like a torn mattress or broken pencil.

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Ruscha tells me about his blazing red 1983 painting with the words “The Study of Friction and Wear on Mating Surfaces.” He makes the connection: “You could almost say the wind is a mating surface of a plant. And that intrigues me and probably motivates me.”

This idea of motivation comes up, subtly, throughout our conversation. At 86, the drive to keep his plants alive, and his sense of purpose in caring for their death, keeps him going.

a metal tag that reads: “PASSED AWAY OCT. ’87 JUST DRIED UP”

I ask Ruscha if he considers himself nostalgic. “I like remembering the past and the way things used to be,” he answers, establishing a gentle, precise distinction. He’s made a ritual of going out in Los Angeles and noticing how the landscape has changed. “I compartmentalize the way the city looked at one time,” he says, which, when he moved here in the 1950s, was like “some kind of antique village.”

Most famously, Ruscha has been photographing every block of Sunset Boulevard since the 1960s, marking the gradual disappearance of buildings, honoring street corners as his tags do for his trees. “I should have been tagging all these buildings too!” he suddenly realizes. “But we’ll let the graffiti artists tag.”

“I like remembering the past and the way things used to be,” says Ruscha.
For an Image story on Ed Ruscha.

“I like remembering the past and the way things used to be,” says Ruscha.

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Ruscha is not against change per se, but he’s found the need to notice it. It’s an act of observation, rather than an indulgence in longing — an exercise in remembering, an effort to place things within a continuum.

Nonetheless, change can be tiring, and Ruscha seeks a break from it by going to the desert. It’s a contrast to his life in L.A.; he doesn’t see people in the desert, and, unlike a city, it’s mostly changeless. Its rocks have been there for thousands of years. It doesn’t feel like a coincidence that it’s in this stubborn landscape where Ruscha has chosen to grow his garden, where plants try to thrive against all odds, their cycle of life and death against a seemingly stable backdrop.

“It’s not just the plants that I like, but it’s the labeling,” Ruscha shares with me about his board. He excitedly explains how he etches the tags with a metal machine. “They’re not going anywhere. … These are permanent.” Like the desert to the city, the tags are the comforting counterpoints to his plants, changeless.

When people think of Ruscha’s art, they think of how iconically L.A. it is — his painted Hollywood signs, sleek gas stations and swimming pools. But it’s also iconically the desert. His art — and I include these humble wooden planks — has the energy of a desert, of those rocks that persist. I think it’s in the sharp light, in the way things get fixed.

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a metal tag that reads: “Mondell FEB. 16, 1978”

Ruscha, who grew up in Oklahoma, moved to L.A. when he was 18 years old and hasn’t left since. He’s found himself having to explain why he didn’t move to a bigger art center like New York City and chose, instead, to stay. It’s “the feeling of California,” he tells me — “including its vegetation.” In describing the cactuses and the palm trees, he notes “the laciness of it all. … It has a magic to it that attracted me.”

While at his studio, he walks me back to his second garden, the concrete backyard that once upon a time was an orange grove. He shows me a row of Joshua trees sprouting in pots, which he plans to take with him to the desert. Holding on to his two wooden planks, he sits among kumquat and lime trees. With his all-blue outfit and bright white hair and eyebrows, he has his own magic laciness about him.

With his all-blue outfit and bright white hair and eyebrows, Ruscha has his own magic laciness about him.

With his all-blue outfit and bright white hair and eyebrows, Ruscha has his own magic laciness about him.

“You know, I think I get emotional progress, emotional propulsion, from plants,” he tells me. By the end of our time together, I’m getting used to how he casually utters such profound statements. I’m with the softer side of an artist known for having the cool, edgy swagger of his art, the side that propels him to paint large canvases of cracks in the sidewalk and that declare “The End” of things. It’s the side of him that picks up a basket of kumquats and limes and distributes them, one by one, into a paper bag for me to take home. It’s his nature-loving side, seemingly behind the scenes, driving how he creates and lives.

For an Image story on Ed Ruscha.

“I feel powerfully connected to that board,” Ruscha concludes. “[A] lot of plants have died, but they all are sort of reminders to me — once with me and now departed. So that’s OK.”

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Photo Assistant Cody Rogers

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‘Borderlands’ Review: Game Movie is Just Alright

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‘Borderlands’ Review: Game Movie is Just Alright

Jakarta. “Borderlands”, the upcoming movie adaptation of the first-person shooter game of the same name, comes with a star-studded cast, but the final outcome is just alright. 

Directed by Eli Roth, “Borderlands” has a quite sluggish, boring start — as seen in a recent press screening. 

The story kicks off with outlaw Lilith (Cate Blanchett) embarking on a mission to find the missing daughter of the business titan (and the eventual big bad) Atlas (Edgar Ramirez). The girl supposedly holds the power to open a cave-like vault that holds lost treasure. 

The fun only starts when the six-person alliance takes shape, which includes ex-elite mercenary Roland (Kevin Hart), clumsy robot Claptrap (voiced by Jack Black), demolitionist, and the missing daughter Tiny Tina (Ariana Greenblatt) as well as her musclebound Krieg (Florian Munteanu). Scientist Tannis (Jamie Lee Curtis) also joins these unlikely heroes later in the movie as they fight evil bandits and alien monsters to protect the girl. 

“Borderlands” does not get too technical with the terms, meaning that those who have not played the game can still follow the storyline. Although the movie has great visual effects, the action sequences are just okay, but not enough to get your adrenaline pumped. And if you are an avid gamer, some scenes might feel familiar regardless of the titles you play. There will be times when you might think “if this were an actual game, this would definitely be the first boss fight. Or that part would be a cutscene.” 

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“Borderlands” mainly relies on Claptrap for the humor department. The robot’s antics, coupled with Jack Black’s impressive voice acting, make Claptrap a good comic relief character. Blanchett suits the confident bounty hunter Lilith. Greenblatt does not get overshadowed despite acting with the veterans. Lilith and Tiny Tina’s mother-and-daughter-like chemistry is top-notch and surprisingly heartwarming — something that the audience might not expect out of such a movie.

But something feels like it is missing in “Borderlands”. The acting by the big names — and some heartwarming scenes — are not enough to make “Borderlands” memorable. The one-hour-and-a-half-long movie turns out to be your average sci-fi action comedy. And does “Borderlands” pique my curiosity into wanting to try out the game? Not really. 

“Borderlands” is scheduled for Indonesian release this Friday.

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