Entertainment
Pedro Pascal breaks 'Succession's' dominance at 2024 SAG Awards: live updates
After months of direct confrontation in a bitter Hollywood strike, the Screen Actors Guild and Netflix are offering each other a two-hour olive branch: The 30th SAG Awards are streaming on the platform tonight for the first time ever.
Many hopes hang from either side of that branch. SAG is betting that Netflix can give its awards show, traditionally viewed as a predictive precursor to the Oscars, a much wider audience than it reached in previous years. Netflix is determined to prove that it can broadcast a live event as successfully as any television network.
Of course, it’s the biggest stars that will be the draw on Saturday, including a rare public appearance by Barbra Streisand, who will receive SAG’s Life Achievement Award. She’s showing up because, as she recently told The Times’ Glenn Whipp, she liked the fact that “so many actors marched and worked very hard to get what they campaigned for,” and also because “they told me in advance that I got the award! No trauma or drama.”
Follow along throughout the night as Mary McNamara, Meredith Blake and Josh Rottenberg report on the proceedings live. Here’s hoping that the “no drama” rule doesn’t extend to the show.
Winners list | All the looks from the red carpet
5:43 p.m. I’m officially missing commercials at this point. But the “Lord of the Rings” reunion of Sean Astin and Elijah Wood presenting female actor in a supporting role (motion picture) makes up for it. As does Da’Vine Joy Randolph’s win for “The Holdovers.” “For every actor waiting in the wings, you life can change in a day,” she says. “It’s not if but when. Keep going.” —MM
5:36 p.m. USC gets a shout out as junior Storm Reid says she basically walked over to the Shrine from her dorm to present, with Phil Dunster, male actor in a drama series. Which, astonishingly, Pedro Pascal wins. The iron rule of “Succession” is broken. —MM
It’s hard to begrudge someone so delightful, even if he appears to be wearing the “Seinfeld” puffy shirt. –MB
Only a quarter of the way through the show and Pedro Pascal just dropped the third or fourth f-bomb of the night. “It’s Netflix,” he says. Seems like if nothing else the streaming era could bring us swear-ier awards shows. —JR
5:27 p.m. Melissa McCarthy and Billie Eilish present best female actor in a comedy series — McCarthy tells Eilish she met her “in utero” (does this count in the “vaginal” list, Meredith?) because Eilish’s mother was McCarthy’s improv teacher. Then she asks Eilish to sign her face, something that proceeds to happen. With a Sharpie. —MM
I appreciated McCarthy’s commitment to the bit but I can’t help feeling sad she ruined a very nice makeup job. That’s what we call acting, I guess! Also, as I learned from the pandemic, hand sanitizer is great for getting Sharpie stains out. The more you know! —MB
Ayo Edebiri wins for “The Bear.” “Oh, she won another one,” my daughter says as she wanders into the room. —MM
Ayo Edebiri wins the SAG Award for female actor in a comedy series.
(Robert Gauthier/Los Angeles Times)
5:23 p.m. While Tan France interviews White backstage, attendees in the room are treating it like a commercial break and running to the bathrooms and checking their phones. —JR
5:19 p.m. Glen Powell is not wearing his wrist corsage as he and Issa Rae present female actor in a television movie or limited series. I am very disappointed. Be braver, Glen. Ali Wong wins for “Beef” and has divested herself of her fancy cut-outs, which would also be disappointing but Wong can never disappoint. —MM
It honestly seems like a good idea when you’re in a crowded room and are at least theoretically supposed to be eating food. I need the behind-the-scenes story of how this happened and which bathroom she ducked into with her stylist to make this happen. —MB
“The Devil Wears Prada” costars Emily Blunt, Meryl Streep and Anne Hathaway at the 30th Screen Actors Guild Awards.
(Robert Gauthier/Los Angeles Times)
5:12 p.m. There’s a “Devil Wears Prada” moment as Meryl Streep is joined by Emily Blunt and Anne Hathaway to give the best actor in comedy series award. (Honestly, every awards show should have a “The Devil Wears Prada” moment.)
Unsurprisingly, Jeremy Allen White of “The Bear” wins for male actor in a comedy series. —MM
Weird that they let people curse on stage but then bleeped out the curse words in the clips from “Ted Lasso.” White’s win for continues his total domination of the awards circuit and underwear ads everywhere. —MB
“Wow, they give you a lot of time at this one,” White says, wrapping up his acceptance speech. Indeed winners won’t need to worry about getting played off the stage tonight because … streaming! —JR
5:03 p.m. Show is starting, Hannah Waddington is telling a great story about having a mouse in her dress when she was starring in “Spamalot” and all I can think about is the salmon. Thanks, Josh.
Idris Elba the mounted the stage, saying he can’t wait until he can go home and watch the show being recommended to him by Netflix based on all the other things he has watched that he has starred in — before pivoting to a brief shout-out to the SAG-AFTRA strike. Sorry, it is still weird that months after the vitriolic “Netflix strike,” the SAG Awards are on Netflix. I guess that’s Hollywood. —MM
Idris Elba photographed during the 30th Screen Actors Guild Awards.
(Robert Gauthier/Los Angeles Times)
4:57 p.m. It seems noteworthy that there has not been a single mention (that I noticed) of the actors’ strike so far on the Netflix red carpet. It’s like Mom and Dad have gotten back together after a brief separation and nobody wants to talk about it. —MB
Noteworthy and a bit weird — it is tough to imagine that the irony of Netflix hosting the SAG Awards will go unremarked upon during the show, since so many points of contract contention centered around streaming’s disruption of Hollywood’s business model. Not surprisingly, none of the grey — correction, silver — carpet questions have touched on it. This is a Netflix production, after all. (Random shout out to Welteroth, who is one of the best on-carpet interviewers I have seen in my long career covering these things.) Waiting to see if there are any mentions during acceptance speeches. Will be very disappointed if there are not. —MM
With the show soon to start, SAG-AFTRA’s chief negotiator Duncan Crabtree-Ireland is speaking to attendees about the important gains made during the strike. “This room is a living metaphor of the unity and solidarity that brought us to this point.” They also showed a rousing clip reel of scenes from the strike to big applause. Hard to tell if any of the striking actors shown in the footage were picketing in front of Netflix headquarters. —JR
Hannah Waddingham during the 30th Screen Actors Guild Awards.
(Robert Gauthier/Los Angeles Times)
4:51 p.m. Hannah Waddingham wins best-dressed, in my esteemed opinion, for carrying a homemade cardboard clutch made by her daughter. It’s honestly the chicest thing I’ve seen all night. —MB
And Idris Elba is in the building. All is well. —MM
Elba is set to open and close the show, according to the producers, but they’re not going so far as calling him the “host.” —JR
4:48 p.m. Kieran Culkin went Full Hugh Grant”on Welteroth, giving her grief for leaning on him and taking off her painful shoes on the red carpet. I am always here for a red carpet grump. —MB
Meanwhile, Billie Eilish just confessed to teleprompter-phobia. Well, we all have to be afraid of something. —MM
4:44 p.m. Wait, are they giving awards on the carpet? Apparently so. For stunt ensemble in a TV series, it’s “The Last of Us”; for film, “Mission Impossible: Dead Reckoning Part I.” It feels a bit cavalier and anticlimactic considering, you know, all those freaking stunts involved. I mean they could have had Tom Cruise jump all the main tables on a motorcycle or something. —MM
Tan France shows off his unorthodox bow tie at the Screen Actors Guild Awards.
(Brian van der Brug/Los Angeles Times)
4:39 p.m. If anyone watching at home is curious what attendees will be eating, the “light dinner” will be chive-crusted salmon. It’s served cold, which is good because it’s been sitting out on the tables for a while now and very few people have taken their seats yet. —JR
Josh, that item about the cold salmon should have come with a trigger warning. Maybe it’s a good thing everyone in Hollywood is on Ozempic these days. —MB
And they are mid-awards season. My favorite memory from the post-Oscar’s Governors Ball is seeing all the stars make a beeline for the bread baskets. Finally, they can eat! Honestly, you could lose a finger trying to claim a pretzel roll. —MM
4:34 p.m. Sorry, did Tan say he wanted Jessica Chastain’s babies? This night is really taking an unexpected turn. —MB
I don’t know, France and Debicki and Welteroth and Chastain were all talking at each other from separate parts of the carpet via screens. Which was kind of weird. Then Chastain chatted with Bradley Cooper, who she apparently knows from PTA? Meanwhile, Jon Hamm was standing in the background looking like he can’t understand why no one is interviewing him. Also, I always forget that Alan Ruck is married to Mireille Enos, who looks amazing. —MM
4:29 p.m. For reasons of his own, Tan France just gave Glen Powell a wrist corsage, which Powell misidentified as a boutonniere. Having not seen a wrist corsage since my junior prom, never mind at a Hollywood awards show, I am barely able to obsess about Cillian Murphy’s accent. —MM
I can’t help but notice the prevalence of Netflix stars on the red carpet so far, including Wong (“Beef”), Colman Domingo (“Rustin”) and Elizabeth Debicki (“The Crown”). I’m glad they let Murphy speak for a minute or two because I could listen to that accent all day. —MB
Elizabeth Debicki (“The Crown”) arriving at the 30th Screen Actors Guild Awards.
(Brian van der Brug/Los Angeles Times)
4:22 p.m. The pre-show is underway, and we’re looking at the grey carpet with Tan France — in an insane… bow tie? Boba straw? Inflatable chopstick? — and Elaine Welteroth, who gave us a look at hot fashion of SAG Awards past before kicking things off with Ali Wong wearing a black and white number decorated by what looked like a bunch of artisanal paper snowflakes. Also, my first tiny telecast glitch. —MM
Ali Wong was the first — but let’s hope not the last — person to mention “vaginal birth” tonight on the carpet. So cheers to that. —MB
4:15 p.m. Super excited to be watching the Screen Actors Guild Awards as Netflix continues its attempt to prove it can do everything broadcast/cable can except breaking news. (When Netflix announces it is entering the journalism space, you heard it here first.) I was tiny bit concerned as I struggled to find the pre-show coverage listed anywhere, though: I had to search to find the listing for the actual show, which says it starts at 5 p.m. Pacific. Instead I was being urged to re-watch “Everything Everywhere All At Once,” which swept the awards last year. And frankly, it is tempting. —MM
Same thing over here, Mary, except the algorithm suggested I continue watching “The Crown” and “Love Is Blind,” because it knows I love shows about emotionally stunted people in doomed relationships. Netflix is known for eschewing traditional marketing in favor of using “the algorithm” to suggest certain shows based on “taste clusters” — which are not, in fact, a brand of granola. But the thing about live TV is you kind of need to know when it’s on in order to, ya know, watch it. And if the algorithm can’t figure out that I — a person who writes about entertainment for a living and grew up watching every awards show known to man — might be interested in watching celebrities win trophies and make tearful speeches, then it needs to do better. —MB
Yes, it was kind of weird to be sitting here staring at a screen that said only “It’s almost time; the live event will start soon” instead of, I don’t know, the final minutes of a re-run of “The Closer.” —MM
I am primarily concerned that the whole “No ads” thing will mean no snack breaks, which are truly essential to home viewing of awards shows. Mary, how do you plan to make it through two whole hours without going to the kitchen to refill the popcorn? —MB
Criminy. I hadn’t thought about that. And with the SAG Awards there are no “boring” categories. (Sorry sound editing/sound mixing!) —MM
Entertainment
Essay: Decoding Bad Bunny’s triumphantly Puerto Rican Super Bowl halftime show
Thanks to Bad Bunny, it’s been a banner month for us Puerto Ricans.
Coming off the heels of his emotional, history-making Grammy win for album of the year, which made it the first time an all Spanish-language album has won the category, Bad Bunny continued to break ground on Sunday with his Super Bowl halftime performance.
As Latines in the United States, we’re still struggling to be properly and proportionately represented in Hollywood, politics and in the music industry, where Latin artists have been historically boxed into smaller roles, limited to exotic window dressing in the anglophone-dominated landscape of American pop. But through Bad Bunny, Puerto Rico had something to say: He tapped into his unique star power with his zeitgeist-defining magnum opus, his 2025 album “Debí Tirar Más Fotos.” Then, at the Super Bowl, he used a platform usually reserved for bombastic shows of U.S. patriotism to ensure that Puerto Rico, along with many other nations and territories that make up the Americas, would be celebrated, even as we are routinely being denigrated by American conservatives.
Sports have a rich history in Puerto Rico, from boxing to baseball — but with the exception of Super Bowl Sunday, American football doesn’t typically reach us. My parents, who have never watched a football game in their lives, excitedly watched back home on the island, while I, over a thousand miles away, watched from my freezing New York City apartment with my partner, wishing we were basking in the warmth of the Isla Del Encanto. But it didn’t matter where we were watching, as boricuas — and Latines — were united.
(Eric Thayer / Los Angeles Times)
The Instagram stories on my feed were filled with Puerto Ricans and other Latines hosting watch parties, taking in this much-needed moment of sheer joy during a treacherous time when speaking in our native language, or being a brown-skinned person is enough of a risk factor in being abducted by ICE. Having had the privilege of seeing Bad Bunny at the Choliseo during his residency in San Juan last August, I knew this performance would not only be an impactful homage to my island, but the Super Bowl halftime show carried an underlying, defiant message, that no matter how much conservatives prop up hatred and fear-mongering toward Latines and immigrants, nothing will stop us from being proud of our roots.
And Bad Bunny’s performance literally started straight from the roots. Levi’s Stadium was transformed into a labyrinthine sugarcane field, perhaps as a nod to Central San Vicente, the first sugarcane refinery in Puerto Rico, established in 1873 in Bad Bunny’s hometown of Vega Baja. Opening the show was an acoustic guitarist donning traditional jíbaro clothing — a straw pava hat and white linen — whose words, “qué rico es ser Latino,” established instant solidarity with Latinos all over the world.
While launching into his 2022 dembow-trap hit, “Titi Me Preguntó,” Bad Bunny walked the cameras through the makeshift sugar cane field, which was tilled by dancers dressed as jíbaros. He was decked out in a custom all-white outfit, featuring a jersey bearing his mother’s last name, Ocasio, and the number 64, which is the number his uncle once wore as a football player.
Bad Bunny’s set was staged with many scenes from working-class life in Puerto Rico: a coconut stand, a piraguero, old men playing dominoes, manicurists, baddies, construction workers and a jeweler who buys back “oro y plata.” These scenes served as reminders that Puerto Rican music wasn’t made by and for the elite, but forged by everyday people with limited resources.
Everything about the performance was a wink to the Puerto Rico I grew up in: from the skirts worn by the backup dancers, reminiscent of Taíno taparrabos, to the temperamental power grids, and the garita, or the lookout tower inspired by Old San Juan. During the staged wedding sequence, I saw myself in the tired child napping over two chairs, waiting for the adults to wind down the party so I could go home to my own bed.
We’d seen the famously star-studded house, or the casita, in both his San Juan residency and international tour run, which was duly brought back for the halftime show. The Super Bowl edition of the casita was filled with Latinx pop culture icons like Cardi B, Pedro Pascal, Jessica Alba, Karol G, Ronald Acuña Jr. and Young Miko. But there was another set that was vital for this performance: a New York City backdrop that included a bodega, a barbershop and a bar modeled after Toñitas, a famous Caribbean social club in Williamsburg, Brooklyn.
Bad Bunny not only name-dropped Toñitas in “NUEVAYoL,” but its owner and namesake, María Antonia “Toñita” Cay, made a cameo during the halftime show from behind the bar — serving him a shot. Since the 1970s, Toñitas has become a symbol of resistance amid growing gentrification in the neighborhood, where businesses owned by people of color have been shuttered and longtime Williamsburg residents pushed out by exorbitant rent hikes. It’s a rare safe space for Latines in the city, one where anyone is welcome, but unmistakably ours. As one of many Puerto Ricans who’ve relocated to New York City, it meant a lot that Bad Bunny paid tribute to boricuas in the diaspora, showing that this moment is, too, for those who carry our pride far from home.
Yet unlike Bad Bunny’s first Super Bowl appearance — back in 2020 for Shakira and Jennifer Lopez’s joint headlining performance — this wasn’t an all-Latinx affair. Lady Gaga, who shared a touching moment with Benito at the Grammys, surfaced for a surprise salsa rendition of her collaborative hit with Bruno Mars, “Die With a Smile,” accompanied by Los Sobrinos. She had her own nod to the island with a brooch of a Flor de Maga, Puerto Rico’s national flower.
(Lynne Sladky / Associated Press)
While it feels like a loss to omit Bruno Mars (who is of Puerto Rican descent), it’s understandable why Bad Bunny chose Lady Gaga as the only non-Latinx person to perform during the set. Not only is Bad Bunny a longtime Gaga fan himself, but they have both used their platforms to champion trans and queer rights. It’s evident she feels a kinship with Bad Bunny not just for dedicating his career to fighting for the same rights she did, but also for creating opportunities for marginalized people in the face of conservative backlash. While speaking to the press after the Grammys, she raved about how lucky we are to have a musical leader like Bad Bunny speak up for “what is true and what is right.”
Surprisingly, though, one of the most powerful political moments from the halftime show didn’t come from Bad Bunny, but rather from another Puerto Rican icon: Ricky Martin.
Martin, who made himself a household name in the States with English-language songs like “Livin’ La Vida Loca” and “She Bangs,” never tried to posit himself as a revolutionary. But sitting in a plastic chair modeled after the “DTMF” album cover, he sang an impassioned rendition of Bad Bunny’s protest song “Lo Que Le Pasó a Hawaii” — in which he warns that Puerto Rico could face the same whitewashing that Hawaii experienced upon becoming a U.S. state, citing the privatization of our beaches and the gentrification of our hometowns as threats to our culture’s legacy.
Seeing Bad Bunny emerge with our original flag moments later only drove the pro-independence sentiment further; woven in a shade of baby blue, this version of the Puerto Rican flag was created to represent the island’s independence from Spain, but was outlawed from 1898 to 1957 once the island became a U.S. territory.
Bad Bunny carries the original Puerto Rican flag Sunday during the Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, Calif.
(Eric Thayer / Los Angeles Times)
The average Super Bowl viewer may not know about the light-blue flag, or understand the words behind the heartbreaking song about the perils of being a colony. But for those native Puerto Ricans watching, it was a triumphant reminder that Puerto Rico no se vende. It is not a tax haven for gringos, nor is it a “floating island of garbage”; it’s a gem that needs to be nurtured for generations to come. And to Puerto Ricans like me, that will never be achieved through U.S. statehood.
Because Puerto Rico is a colony, its citizens cannot vote in presidential elections, but it is still affected by the U.S. government. The island’s governor, Jenniffer González Colón, is a staunch supporter of President Trump who pushes conservative values — such as banning gender-affirmative care for trans Puerto Ricans under 21 and approving a law that grants personhood to fetuses from conception. It’s been difficult for Puerto Ricans to feel like we’re being heard when we’re trapped in a political situation we didn’t ask for.
When Bad Bunny was announced as this year’s performer, conservatives voiced their opposition on Fox News and social media, designating themselves as the true judges of who’s “American enough” to perform at the Super Bowl. They seemingly forgot that the U.S. has occupied Puerto Rico for over a century — and that performing in a language besides English doesn’t make Bad Bunny any less of a citizen of this country.
The right tried, and failed, to draw attention elsewhere, with conservative group Turning Point USA organizing an “All-American Halftime Show” headlined by Kid Rock and featuring additional performances by MAGA-friendly country acts like Brantley Gilbert, Lee Brice and Gabby Barrett. While it drew in 6.1 million concurrent viewers, that number paled in comparison to the 135 million viewers who tuned in to Bad Bunny’s halftime show, according to initial reports from NBC and CBS News.
But there was one moment during the performance that stuck with me, when Bad Bunny gave an impassioned motivational speech in Spanish, urging the audience to recognize their worth.
“My name is Benito Antonio Martínez Ocasio. And I’m here at the Super Bowl 60 because I never stopped believing in myself — and you should also believe in yourself,” he said in Spanish. “You’re more valuable than you think. Believe it.”
As agents of the federal government continue to kidnap immigrants and place them in what have effectively become concentration camps — taking the dignity of those who’ve left their homes behind searching for a better life, only to render their hard work and assimilation as worthless — Bad Bunny’s halftime show felt like a call to make us even louder and prouder. The U.S. can no longer deny us Puerto Ricans and Latines of our value; its time we act like it. It’s time we move forward with love for ourselves and our communities, no matter how much hate and fear they try to lodge into us.
After all, as Bad Bunny put it at the halftime show: “The only thing more powerful than hate is love.”
Movie Reviews
Movie Review – Nirvanna the Band the Show the Movie (2025)
Nirvanna the Band the Show the Movie, 2026.
Directed by Matt Johnson.
Starring Matt Johnson and Jay McCarrol
SYNOPSIS:
When their plan to book a show at the Rivoli goes horribly wrong, Matt and Jay accidentally travel back to the year 2008. Blah blah blah.
“You don’t notice getting older when you have a good friend”. That is something along the lines of what was said to co-writer/director/star Matt Johnson, playing a version of himself in Nirvanna the Band the Show the Movie. One gets the sense that such a strong friendship, personally and creatively with co-writer/co-star Jay McCarrol, is what has taken this duo to, well, a band, a web series show, and now a feature-length, sidesplittingly, brilliantly funny buddy comedy mockumentary.
Without any prior knowledge of the shenanigans these two have been up to with this concept, all one can say is that Matt and Jay (with a friendship (one reminiscent of a cross between the antics found in Wayne’s World and Beavis and Butthead) are in a band (the former doing vocals, the latter on piano), desperately trying anything they can to get booked to play a gig at the Toronto-based Rivoli. We see one of those plans fail, only for the film to inform us that 17 years have passed.
But by God, Matt and Jay are still trying to live their dream!
The next plan: The Seventh Inning Skydive. It’s a plan founded on the supremely dangerous, supremely stupid idea of bungee jumping off of the Toronto SkyDome into the Rogers Centre where Major League Baseball’s Toronto Blue Jays happen to be playing, parachuting onto the diamond during the celebratory seventh-inning stretch, which Matt, apparently, believes will make them look so cool that the concert hall venue will have no choice but to phone them and book them. This, too, ends in a hilarious disaster, though the interactions with real people along the way are similarly amusing, some of whom are privy to the plan and openly say it’s not a good idea.
Who could blame Jay for getting sick of this shit and wondering if he would have become famous on his own? Thanks to an unbelievably ridiculous inadvertent activation of a time machine by Matt, who was trying to rip off Back to the Future for his next scheme, he and Jay are going to get a taste of different realities for them and the band, which will test their friendship and whether it can be repaired. Like everything else here, nearly every sequence perfectly walks that line between stupidly and brilliantly uproarious. Even the jokes that border on tasteless or offensive, such as a 9/11 one, are deployed with such whipsmart precision to make them work.
At one point, Matt Johnson breaks the fourth wall, exclaiming that if you are watching this in a theater, it will probably be for the only time, given the copyright nightmare the making of this film must have provided. Following a roadshow release last year, it is now, somehow, getting a traditional release. It should not be skipped. Typically, several comedies quickly run their course and stop being as funny as when they started once the audience has a grasp of the plot and where certain situations are headed.
Nirvanna the Band the Show the Movie maintains that momentum until its genuinely exciting DIY spectacle of a climax, all while going all out selling the look and feel of the time travel element (whether it be getting the cameraman following them around with an older model, or copious amounts of pop culture references, one of them taking place inside a movie theater setting up a killer punchline). It’s a joke operating on several levels, from being funny to commenting on past entertainment culture to signalling something good to the audience, all blending together for an unforgettable laugh.
Even if one is unfamiliar with this duo, it will probably come as no surprise that their comedic chemistry together is an on-point, witty, irreverent delight. Again, what is impressive is how often these jokes land and how consistently funny Nirvanna the Band the Show the Movie is, practically shaking up the dynamic of this friendship across time travel with a new approach roughly every 20 minutes. This is one hell of an evolution of their act, in comedy, craft, and ambition. Good friends they are indeed.
Flickering Myth Rating – Film: ★ ★ ★ ★ / Movie: ★ ★ ★ ★
Robert Kojder
https://www.youtube.com/watch?v=embed/playlist
Entertainment
Super Bowl 2026 ads, ranked from best to worst
Were you ready for some non-football consumerism? Ready or not, the Super Bowl’s annual blitz of commercials landed before and during the Seattle Seahawks and New England Patriots defense-first matchup, with some ads served up in advance while others were unveiled for the first time during the game. As in previous years, there were serious clunkers (looking at you Bud Light rolling keg ad), but also a few that transcended their buy-more mission (may you live forever, Melissa McCarthy). Other trends we noticed: celebrities double dipping to appear in more than one Super Bowl commercial (three if you’re Sofía Vergara), lots of borderline-gross humor (exploding heads, singing clumps of shaved body hair, singing toilets and plenty of ads trying to convince America that artificial intelligence tools aren’t a waste of time and energy).
While many of this year’s ads promoted AI and the usual rah-rah-America nods to patriotism, one trend we noticed was that the longer versions for some of the best Super Bowl ads, found online, were even better than the condensed cuts that made it to broadcast. What if next year, we make the Super Bowl three quarters and the commercial breaks 15 minutes long? Any takers?
While we wait for that brilliant idea to make it to the NFL’s offices, here are the big game ads we loved the most and a few that fumbled the ball — big time.
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