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Letterboxd’s most eager reviewers are changing cinema etiquette: ‘I was excited to pull out my phone’

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Letterboxd’s most eager reviewers are changing cinema etiquette: ‘I was excited to pull out my phone’

I completely turn my phone off when I go to the movies. Not just on silent – all the way off. I say this not because I think that I’m better than you, or that by doing so the ghost of Billy Wilder will come back to shake my hand. I consider it one of life’s little luxuries: for at least an hour and 45 minutes, I am entirely unreachable. I keep my phone off for the duration of the credits, too. It feels decadent to stay put as my fellow moviegoers slowly filter out, illuminated only by rolling text.

And, lately, the glow of the Letterboxd app.

Over 26 million people use Letterboxd, a movie-cataloguing app. Like the Criterion Collection or A24, it has become industry shorthand for a certain type of tastemaker who hypes new releases and delights in rediscovering old classics. Users rate and review movies, and the funniest or most illuminating critiques rise to the top of the page, incentivizing cinephiles to put in some effort.

On a recent trip to the movies, the credits had barely started before the man in front of me began typing his review. A few seats over, a couple sat, heads down, jotting down their respective thoughts.

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The late film-maker David Lynch had a piece of advice: write down every great idea the exact moment that it comes. If you don’t, it could slip your mind, and, as he put it: “If you forget a good idea, you want to commit suicide.” Lynch was speaking to aspiring film-makers, but the same ethos applies to Letterboxd.

Josh Stern, a 20-year-old student in New York, always writes his reviews from his movie seat.

“If I don’t get my thoughts out quickly once the movie ends, my reviews are much less coherent and articulate,” he said. “It takes some time. I’m pretty slow, and my girlfriend doesn’t like it.”

Stern goes to the movies a lot – 182 times last year – and is on a first-name basis with the theater employees, who sometimes have to kick him out so they can start cleaning the aisles. He thinks it’s fair game to milk the credits: “When you pay for a movie ticket, credits are a part of the movie.”

Letterboxd’s most enthusiastic supporters credit the app with reviving excitement around a battered film industry, where productions are down and unemployment is up. (Letterboxd also boasts the kind of demographics brands covet – its highest cohort of users is between the ages of 18 and 24, followed by 25 to 35.)

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Hype begets hype; eagerly awaited movies see a flurry of activity on Letterboxd immediately after the first screenings. The most-liked review of Emerald Fennell’s divisive Wuthering Heights – “emily brontë died of tuberculosis 177 years ago yet this adaptation is still the worst thing that has ever happened to her” – has more thank 50,000 double taps. The Moment, Charli xcx’s fictionalized retelling of Brat summer, produced this comparison to tabloid enemy Taylor Swift’s concert film: “eras tour documentary found dead.”

“It’s a little bit of an addiction,” said Ben Glidden, a 33-year-old New Yorker who works in marketing for women’s sports. He also likes to write reviews during the credits. “Reflecting on what you just saw, immediately after you saw it, helps with the artistic experience. It helps you grasp the key messages of a film. If it makes you feel like a warm hug, that’s not necessarily something you remember five hours down the line.”

Glidden feels most compelled to review a film if it was very good – or very bad. Case in point: he recently sat through the Chris Pratt sci-fi vehicle Mercy. “I was actually so offended by how egregiously bad it was, that I was excited to pull out my phone and give it a half-star review,” he said. (Glidden’s a tougher critic than the Guardian’s film critic Pete Bradshaw, who gave the film three stars, calling it, “ingenious and watchable stuff”.)

Dakota Chester, a 28-year-old New Yorker who works in social media, saw Arco, the Oscar-nominated animated fantasy film, at an Upper West Side theater and stuck around to write the review (“it got five stars”). He’s clocked worse behavior: people taking out their phones to Letterboxd the movie they are currently watching. “That gets on my nerves,” he said.

One of film’s most enduring urban legends recounts a screening of the Lumiere brothers’ 1896 silent short that showed a train pulling into a station. Cinema was in its infancy and – according to this debunked rumor – the shot of a locomotive heading straight toward the camera shocked the crowd so much that people ran away screaming.

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A hundred-and-thirty years later, cinema etiquette remains just as bad. No one knows how to act in public any more, especially when the lights go down: viewers take pictures of the screen, bring in smelly food, and, as was the case during Barbenheimer summer, sometimes engage in all-out brawls.

Some have taken to social media to debate the appropriateness of Letterboxding during credits. When one TikTok user posted about her “quiet little moment” writing a review in an AMC theater after the credits ended, movie theater employees chimed in. “Pls do this in your car, as soon as the credits stop rolling we have to clean in there or we get way behind in our scheduled cleans,” one wrote. “Take this to the lobby,” another added.

Courtney Mayhew, a representative for Letterboxd, wrote in a statement: “Anecdotally, we’ve heard from members who’ve struck up conversations after noticing someone nearby on the app, sometimes leading to ongoing friendships or just a great chat about what they’ve just watched. That impulse to get your thoughts down while they’re fresh is something we understand – it’s part of the ritual for many people … And obviously, phones out during the actual film is still a cardinal sin – we’re not monsters.”

Other Letterboxd users like to let a film marinate before posting. Irene Vasquez is a 22-year-old film student who joined Letterboxd in 2018 and credits the app for helping her take movies more seriously.

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“As I’ve seen it get more popular, it’s gamified movies for people, and it feels like everyone’s in competition to watch as many movies as possible,” she said. “I get frustrated with all the people who pull out their phones immediately to rate films, because I really value sitting with a movie and letting it sink in. I treasure that experience.”

Professional critics used to be arbiters of taste, but in a fractured, post-Gene Siskel or Pauline Kael media ecosystem, Letterboxd reviews probably do more to get young people talking to each other about films than any New York Times writeup could. Raphael Martinez, 43, who manages and programs for a movie theater in Chicago that caters to a “pretty hardcore” art-house crowd, is heartened by the app’s most immediate reviewers. “Within 20 minutes of the movie ending, we have a handful of advertisements on Letterboxd for the movie,” he said. “It helps get people to the theater and gauges community reaction to what we show.”

In the 2010s, Marvel movies conditioned millennials to stay for post-credit scenes offering breadcrumbs or plot reveals for future films in the universe. Martinez found that much more annoying than the cinephiles who stay to get their thoughts down. “People weren’t doing anything, they would just wait around,” he said. “Now, people are hanging out, engaging, and it’s more of a vibe, as opposed to simply consuming.”

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Movie Reviews

Peaky Blinders: The Immortal Man review – Tommy Shelby returns for muddy, bloody big-screen showdown

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Peaky Blinders: The Immortal Man review – Tommy Shelby returns for muddy, bloody big-screen showdown

After six TV series from 2013 to 2022, which caused a worrying surge in flat cap-wearing among well-to-do men in country pubs, Peaky Blinders is now getting a hefty standalone feature film, a muscular picture swamped in mud and blood. This is the movie version of Steven Knight’s global small-screen hit, based on the real-life gangs that swaggered through Birmingham from Victorian times until well into the 20th century. Cillian Murphy returns with his uniquely unsettling, almost sightless stare as Tommy Shelby, family chieftain of a Romani-traveller gang, a man who has converted his trauma in the trenches of the first world war into a ruthless determination to survive and rule.

As we join the story some years after the curtain last came down, it is 1940, Britain’s darkest hour and Tommy is the crime-lion in winter. He now lives in a huge, remote mansion, far from the Birmingham crime scene he did so much to create, alone except for his henchman Johnny Dogs, played by Packy Lee. Evidently wearied and sickened by it all, Tommy is haunted by his ghosts and demons: memories of his late brother, Arthur, and dead daughter, Ruby, and working on what will be his definitive autobiography. (Sadly, we don’t get any scenes of Tommy having lunch with a drawling London publisher or agent.)

But a charismatic and beautiful woman, played by Rebecca Ferguson, brings Tommy news of what we already know: his malign idiot son Erasmus Shelby, played by Barry Keoghan, is now running the Peaky Blinders, a new gen-Z-style group of flatcappers raiding government armouries for guns that should really belong to the military. And if that wasn’t disloyal and unpatriotic enough, Erasmus has accepted a secret offer from a sinister Nazi fifth-columnist called Beckett, played by Tim Roth, to help distribute counterfeit currency which will destroy the economy and make Blighty easier to invade. Doesn’t Erasmus know what Adolf Hitler is going to do to his own Romani people? (To be fair to Erasmus, a lot of the poshest and most well-connected people in the land didn’t either.)

Clearly, Tommy is going to have to come down there and sort this mess out. And we get a very ripe scene in which soft-spoken Tommy turns up in the pub full of raucous idiots who cheek him. “Who the faaaaaack is ‘Tommy Shelby’?” sneers one lairy squaddie, who gets horribly schooled on that very subject.

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In this movie, Tommy Shelby is against the Nazis, and he can’t get to be more of a good guy than that. (Tommy has evidently put behind him memories of Winston Churchill from the first two series, when Churchill was dead set on clamping down on the Peaky Blinders.) The war and the Nazis are a big theme for a big-screen treatment and screenwriter Knight and director Tom Harper put it across with some gusto as a kind of homefront war film, helped by their effortlessly watchable lead. Maybe you have to be fully invested in the TV show to really like it, although this canonisation of Tommy is a sentimental treatment of what we actually know of crime gangs in the second world war. Nevertheless, it is a resoundingly confident drama.

Peaky Blinders: The Immortal Man is in out on 6 March in the UK and US, and on Netflix from 20 March.

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Movie Review: Here comes “THE BRIDE!”, audacious and wild – Rue Morgue

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Movie Review: Here comes “THE BRIDE!”, audacious and wild – Rue Morgue

That’s both a promise and a challenge she delivers, since what follows may rub some viewers the wrong way. Yet Gyllenhaal’s full-throttle commitment to her vision is compelling in and of itself, and she has marshalled an absolutely smashing-looking and -sounding production. The story proper begins in 1936 Chicago, which, like everything and everyplace else in the movie, has been luminously shot by cinematographer Lawrence Sher and sumptuously conjured by production designer Karen Murphy. Her involvement is appropriate given that her previous credits include Bradley Cooper’s A STAR IS BORN and Baz Luhrmann’s ELVIS, since among other things, THE BRIDE! is a nostalgic musical. Its Frankenstein (Christian Bale), who has taken the name of his maker, is obsessed with big-screen tuners, and imagines himself in elaborate song-and-dance numbers. (Considering the reception to JOKER: FOLIE À DEUX, one must applaud the daring of Warner Bros. for greenlighting another expensive film in which a tormented protagonist has that kind of fantasy life.)

THE BRIDE! may be revisionist on many levels, but its characterization of its “monster” holds true to past screen incarnations from Karloff’s to Elordi’s: His scarred appearance masks a lonely soul who desires companionship. Frankenstein has arrived in Chicago to seek out Dr. Cornelia Euphronious (Annette Bening), correctly believing she has the scientific know-how to create an appropriate mate for him. Rather than piece one together, Dr. Euphronious resurrects the corpse of Ida (Jessie Buckley), whose consorting with underworld types led to her brutal death. Previously chafing against the man’s world she inhabited in life, she becomes even more defiant and unruly as a revenant, apparently possessed by the spirit of Shelley herself, declaiming in free-associative sentences and quoting rebellious literature.

Buckley, currently an Oscar favorite for her very different literary-inspired role in HAMNET, tears into the role of the Bride (who now goes by the name Penny) with invigorating abandon that bursts off the screen. Unsure of her identity yet overflowing with self-confident bravado, she’s the opposite of the sensitive “Frank,” but they’re united by the world that stands against them. That becomes literal when a violent incident sends them on the lam, road-tripping to New York City and beyond, on a trail inspired by the films of Ronnie Reed (Jake Gyllenhaal), Frank’s favorite song-and-dance-man star.

With THE BRIDE!, Gyllenhaal has made a film that’s at once her very own and a feverish homage to all sorts of cinema past and present. It’s a horror story, a lovers-on-the-run movie, a crime thriller, a musical and more, and historical fealty be damned if it makes for a good scene (as when Penny and Frank sneak into a 3D movie over a decade before such features became popular). In-references are everywhere: It might just be a coincidence that the couple’s travels take them past Fredonia, NY (cf. “Freedonia” in the Marx Brothers’ DUCK SOUP), but it’s certainly no accident that the former Ida is targeted by a crime boss named Lupino, referencing the actress and pioneering filmmaker whose works included noirs and women’s-issues stories. Penny’s exploits lead legions of admiring women to adopt her look and anarchic attitude, echoing the first JOKER (while a headline calls them “Twisted Sisters”), and the use of one Irving Berlin song in a Frankensteinian context immediately recalls a classic comedic take on the property.

Whether the audience should be put in mind of a spoof at a key point in a film with different goals is another matter. At times like these, Gyllenhaal’s pastiche ambitions overtake emotional investment in the story. As strong as the two lead performances are (Bale is quite moving, conveying a great deal of soul from behind his extensive prosthetics), it’s easier to feel for them in individual scenes than during the entire course of the just-over-two-hour running time. The diversions can be entertaining, to be sure, but they also result in an uncertainty of tone. The dissonance continues straight through to the end, where the filmmaker’s choice of closing-credits song once again suggests we’re not supposed to take all this too seriously.

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There’s nonetheless much to admire and enjoy about THE BRIDE!, and this kind of risk-taking by a major studio is always to be encouraged (especially considering that we’ll see how long that lasts at Warner Bros. once Paramount takes it over). Beyond the terrific work by the aforementioned actors, there’s fine support from Peter Sarsgaard and Penelope Cruz as detectives on Penny and Frank’s heels, with Sandy Powell’s lavish costumes and Hildur Guðnadóttir’s rich, varied score vital to fashioning this fully imagined world. Kudos also to makeup and prosthetics designer Nadia Stacey and to Chris Gallaher and Scott Stoddard, who did those honors on Frank, for their visceral, evocative work. Uneven as it may be, THE BRIDE! is also as alive! as any film you’ll likely see this year.

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Maxime Giroux – ‘In Cold Light’ movie review

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Maxime Giroux – ‘In Cold Light’ movie review

Maxime Giroux – ‘In Cold Light’

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The action is relentless in the complex thriller In Cold Light, a tense combination of crime and fugitive tale and family drama. It is the third feature and first English language film by Maxime Giroux, best known for a very different kind of film, the critically acclaimed 2014 drama Felix & Meira.

The tension and high energy of In Cold Light almost overwhelm the film, but are relieved, barely, by moments of character development and introspection that keep the audience pulling for the restrained and outwardly cold main character. 

Speaking at the film’s Canadian premiere, director Giroux admitted he found creating an action film a challenge. Part of his approach was using very minimal dialogue, especially for the central character, letting the action speak for itself, and allowing silence to intensify suspense. Giroux has said he likes the lack of dialogue and speaks highly of the importance of silence in cinema; he prefers using “physical aspects of communication” in his films. 

Young Ava Bly (Maika Monroe) is a competent and businesslike drug dealer, working in partnership with her brother Tom (Jesse Irving) and a small team. As the film begins, Ava has just been released from a brief prison sentence. She is hoping to return to her former position, but her brother’s associates consider her a risk due to her recent incarceration. While she works to re-establish herself, a shocking encounter with a corrupt police officer sends Ava’s life into chaos and forces her to go on the run.

Ava’s fugitive experience introduces a new character, to whom Ava turns for help: her father, Will Bly, played by Troy Kotsur, known for his excellent performance in CODA. Their first interaction is handled in a fascinating way, as Will is deaf and the two communicate through sign language. This, of course, provides another form of the silent interaction the director prefers; he explained that much of the father-daughter interaction was rewritten with the actor in mind. Their conflict is nicely expressed through a scene in which their initial conversation is intermittently cut off by a faulty light which goes out periodically, making communication through sign momentarily impossible, nicely expressing the rift between father and daughter. 

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As Ava continues to evade danger, her escape becomes complicated by new information, placing her in a painful dilemma. We gradually learn more about Ava, her background, and her character through occasional flashbacks and glimpses of her dreams. The plot becomes more complex and more poignant, and gains features of a mystery as well as an action tale, as she is pressed to choose from among equally unacceptable alternatives.

The climax of her efforts to protect both herself and those close to her comes to a head as she meets with the director of a rival drug gang. Veteran actress Helen Hunt is perfect in the minor but significant role of Claire, the rival drug lord, who plays odd mind games with Ava in an intriguing psychological fencing match. It’s an unusual scene, in which Ava’s personality is made clearer, and Claire’s understated dominance and casual speech do not quite conceal the threat she represents. 

The frantic pace and emotional turmoil are enhanced by the camera work, which tends to focus tightly on Ava, and by a harsh, minimal musical score that sets the tone without distracting from the action. Giroux chose to shoot the film in Super 60; he describes digital as “too perfect” for the look he was going for, and since “Ava is rough,” the film portrays her better. The director describes the entire movie as “rough,” in fact, and deliberately chose a dark, washed-out look for much of the footage, occasionally using light and colour, in the form of fireworks, lightning, or a colourful carnival, to both relieve and emphasise the darkness. 

The dynamic, intense story holds the attention in spite of the lengthy, sometimes repetitive chase scenes and subdued dialogue. Ava’s predicament, and the difficult decisions she is forced to make, are made surprisingly relatable, from the initial disaster that starts the action to the surprising flash-forward that concludes the film, on as high a note as the situation could allow. Fans of action movies will definitely enjoy this one.

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