Culture
Why Mike Tomlin leads NFL's most physical training camp: 'You can't box without sparring'
LATROBE, Pa. — No air conditioning in the dorm rooms. Horsehair-stuffed mattresses. Two padded practices per day, seven days a week, full of live hitting.
For 66-year-old former Pittsburgh Steelers offensive lineman Craig Wolfley, training camp at Saint Vincent College was a “totally different environment” when he suited up in the 1980s under legendary coach Chuck Noll. Every day, twice a day, the Steelers practiced in pads — first with a morning session to work on the running game and later in the afternoon to focus on the passing game.
“They didn’t even dry off your pants and jerseys (between practices),” Wolfley recalled. “It was just sweated up until finally you put (five bucks) in the ball boys’ hands and they would throw it in the dryer for a few minutes before practice.”
Wolfley, now a Steelers radio analyst, joked that he could have a degree from Saint Vincent after all the grueling, six-week camps he attended as a player. But even he heard the old-timers like Andy Russell talk about the marathon, nine-week camps that bruised their bodies and tested their will in the 1960s and ’70s.
“You came together as a team because it was blood, sweat and tears the whole training camp,” Wolfley said. “Chuck Noll training camp was never about making the team. It was about always surviving the moment.”
#FBF to Franco & Lynn at #SteelersCamp, 1983. pic.twitter.com/Qir6iBLMl9
— Steelers History (@SteelersHistory) August 2, 2024
For generations of football players — from Pee Wee to high school to college and into the pros — long, physical days full of hitting were the norm. The more you hit, the tougher you became. At least that was the thinking.
But times change, and so too has the way teams prepare for the season.
Because athletes are now working out year-round, there’s less need to work them into shape in the preseason. At the same time, rules under the 2011 CBA eliminated two-a-day practices. The physicality has also been dialed back dramatically. Today, in many NFL training camps, if you see a ball carrier or a receiver tackled to the ground, it’s usually an accident.
“I don’t know how many NFL teams are full-on tackling,” Steelers quarterback Justin Fields said. “It’s got to be under three, if they are.”
Fields’ observation got us thinking. How many teams engage in live tackling during camp? In an informal poll conducted by The Athletic, 24 of 32 beat writers (75 percent of the league) said the team they cover very rarely or never tackles players to the ground. Four teams tackle in practice sometimes, but typically for short periods with second- or third-team players on the roster’s fringe. Three teams tackle often, including Andy Reid’s Chiefs, Mike McDaniel’s Dolphins and Dan Campbell’s Lions.
Mike Tomlin’s Steelers are in many ways an outlier. When veteran linebacker Elandon Roberts arrived in Latrobe last season for a three-week destination camp, he was, like Fields, initially taken aback.
“I was kind of like, dang, we’re really tackling in camp,” said Roberts, who spent four years with the Patriots and three with the Dolphins before joining the Steelers. “I was cool with it, but I wasn’t expecting it.”
On a typical day in pads, it’s common to see the Steelers engage in periods of full, live tackling. Each practice begins with a drill called “Seven Shots” — seven chances from the 2-yard line — that are often full-tilt with starters like Najee Harris or key rotation players like Jaylen Warren being tackled to the ground. In many other 11-on-11 settings, the Steelers still see the value in live tackling, including short-yardage and goal-line drills. Additionally, twice this training camp, the Steelers staged spirited backs on ’backers drills, where high-speed collisions simulate live pass protection situations.
#Steelers backs vs. backers drill gets chippy at Friday night lights practice! 👀🍿
Elandon Roberts vs Jaylen Warren 😱
Patrick Queen vs Najee Harris 💪🎥: @sltphoto/Instagram pic.twitter.com/CskOe8px1Q
— Steelers Update (@SteelersUpdate1) August 3, 2024
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Now, as the Steelers pack up and move out of their dorm rooms at Saint Vincent on Wednesday, they’ve completed what is likely the most physical training camp in the league.
“You can’t box without sparring,” Tomlin said. “We play an intense game, competitive game, and I’m not doing these guys justice if I don’t create an environment that is reflective of what’s waiting on us.”
In 2007, when Tomlin became the NFL’s youngest head coach at 34 years old, he inherited a veteran-laden team full of many players who hoisted the Lombardi Trophy alongside Bill Cowher in 2005.
During his first training camp in Latrobe, Tomlin set the tone and — in a sense — made a statement that there was a new sheriff in town. This wasn’t Cowher’s team anymore.
“He came in and he wanted to set an example and establish his own toughness,” said former Steelers lineman Max Starks, who played three seasons for Cowher and six years under Tomlin. “He didn’t want anybody to seek comfort. We hit every day we could possibly hit, all the way until Week 13 of the regular season, which was unheard of.”
But over a long season, more is not always better. On a team full of veterans, the pounding took its toll. After starting 9-3, the Steelers fizzled down the stretch, dropping three of their final four regular-season games before bowing out of the playoffs in the wild-card round against the Jacksonville Jaguars.
“He got the appropriate result,” Starks said. “We’re out in the first round of the playoffs, because he had to learn the veteran-ness of this team and understand that we can we can go light in the week and go kill it on the weekends at games.”
Throughout his time with Tomlin, Starks saw the coach learn from the experience and tweak his approach. While the Steelers still hit often in camp, Tomlin tempered it and learned to take care of veterans with days off. Sure enough, in Tomlin’s second season, the Steelers surged down the stretch, winning six of their final seven to finish 12-4. They rode that momentum to the team’s sixth Lombardi Trophy.
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“He’s not too prideful with taking a step back or (saying), ‘Hey, you know, I can get better at this,’” Starks said. “And that’s why you see the sustained success model that he’s created. It was too hard in the beginning. OK, now pull it back.”
Now in his 17th season and at 52 years old, Tomlin has gone from the youngest head coach in the league to the NFL’s longest-tenured. His first training camp in Latrobe feels like a lifetime ago.
“Man, that was a different time,” Tomlin said. “That was medieval times.”
Even the oldest players on the Steelers’ current roster — Russell Wilson and Cameron Heyward, both 35 — never participated in two-a-days at the NFL level. The approach was banned under the new CBA in 2011, Heyward’s first year in the league and one year before Wilson was drafted. (The NCAA eventually followed suit and ended two-a-day practices with contact in 2017.)
There’s no question Tomlin’s philosophy has evolved, to a degree. In adherence with the CBA, padded practices have been scaled back considerably during the season. Often, if Tomlin makes the Steelers wear pads during the season, it’s to make a point that physicality is lacking on Sundays. Even early in camp, Tomlin will hold out veterans like T.J. Watt, Minkah Fitzpatrick and Heyward to protect them from themselves.
Tomlin also used to intentionally schedule training camp practices during the hottest time of the day to manufacture adversity. He has since changed his approach with a new strength and conditioning staff to practice earlier in the morning when it’s cooler.
At the same time, the coach still very much sees the value in creating game-like situations in Latrobe — and so do the players.
“Just how we do Seven Shots, I don’t think anybody else in the country does that,” Fields said. “The parameters of how practice is ran and just the intensity out of everybody, it’s very competitive out here. And you wouldn’t want it any other way.”
Iron sharpens iron ⚔️
📸: https://t.co/tg8VtjVLDf | @Acrisure pic.twitter.com/EeHTbUWz7v
— Pittsburgh Steelers (@steelers) August 12, 2024
Beyond preparing starters for the season, the physicality of camp is an important evaluation tool. Two seasons ago, Warren arrived as an untouted and undrafted rookie running back with a junior college stop on his resume. In an early backs on ’backers drill, his pad-popping demeanor got the coaches’ attention and ultimately helped him earn a spot on the roster. Now, he’s one of the league’s best pass-protecting backs.
“I love it,” Warren said when asked about the environment Tomlin creates. “Although the days get hard, I love what it brings and what it creates.”
In this camp, especially, the word physicality has been on the tip of many players’ tongues. When the Steelers hired Arthur Smith — who is well-known for his run-heavy, tight-end friendly offenses — the new offensive coordinator made a point to say he wants to have the most physical offense in the league. That buzzword has carried over to the practice field.
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“Whether that’s being part of the run game or getting yards after the catch, he wants all 11 to be physical,” wide receiver Van Jefferson said. “He wants to be a physical offense. He’s instilled that in us from Day 1.”
What will it all mean when they finally start the season? Coaches often say that coaching a football team doesn’t come with an instruction manual. And while there’s no perfect answer when it comes to how much hitting is enough (and how much is too much), the Steelers believe that through their physical approach, they have begun to establish the identity that will carry them through the season.
“Other teams, they know what it is when they play the Steelers,” Warren said. “You can see what we built here.”
(Top photo: Joe Sargent / Getty Images)
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Culture
Why Bill Belichick abandoned hope of landing NFL job, pursuit of wins record
Bill Belichick’s foray into college football drew plenty of double takes across the industry, but the logic behind his decision might have been as simple as it was surprising.
“He’s a football coach,” a source close to Belichick said. “He’s going to coach somewhere.”
After 49 seasons in the NFL, Belichick made a stark career change Wednesday when he accepted the head coaching job at the University of North Carolina.
Welcome to Chapel Hill, Bill Belichick!
The eight-time Super Bowl Champion has officially been named our next @UNCFootball Head Coach. #GoHeels x #ChapelBill pic.twitter.com/cnngQI7gnC
— UNC Tar Heels (@GoHeels) December 12, 2024
The 72-year-old’s pursuit of Don Shula’s wins record has been put on hold, perhaps permanently. Belichick needed 15 wins to surpass the NFL’s all-time mark of 347.
The record meant a lot to Belichick, particularly in recent years when it appeared to be more attainable. So, why did he call off the chase?
It’s perhaps more important to assess the situation from the opposite viewpoint.
One NFL team with a coaching vacancy had already ruled out the idea of interviewing Belichick, according to a league source. Sources with a couple of other teams with potential head coach vacancies didn’t believe there’d be enough support within the building to hire Belichick. The New York Jets, who will be hiring a coach and general manager, were never considered a possibility due to their long-running shared animosity for each other.
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And among the seven coaching vacancies last year — excluding the New England Patriots, who fired Belichick — the architect of the greatest dynasty in league history only drew serious interest from the Atlanta Falcons. Several of those teams quickly dismissed the idea of interviewing Belichick, according to league sources. Some even expressed relief Belichick wouldn’t disrupt the organization’s power structure.
Belichick, the most prepared figure in the NFL for so long, had to recognize a chilling reality: He’d once again be a long shot to get a job in the league’s upcoming hiring cycle. It’s common for coaches to put out feelers to gauge their attractiveness to organizations.
“(Belichick) burned a lot of bridges over his career,” a high-ranking team executive said.
Belichick still wanted to coach, though, so it was important for him to act. North Carolina, which employed his father in the 1950s, was the most high-profile program with an opening. Belichick turns 73 in April and couldn’t run the risk of being shut out of another hiring cycle.
“If he wanted to coach again, he almost had to take this job,” another team executive said.
Another longtime Belichick associate thought the move to UNC made sense for other reasons, too. Belichick will essentially have unilateral control over the program, which wouldn’t necessarily be the case if he had gotten another NFL opportunity. And a handful of Belichick’s closest friends — Nick Saban, Greg Schiano, Chip Kelly, Kirk Ferentz and Jedd Fisch — have enjoyed success at the college level. He can use them as resources as he acclimates to a different football world.
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Also consider that Belichick could have waited to see if there’d be openings with the Dallas Cowboys, New York Giants or Jacksonville Jaguars — among other teams — but they ultimately might not have been great fits. Cowboys owner and general manager Jerry Jones isn’t ceding control of his front office, and it’s too early to know what the upcoming power structure will look like within the Giants and Jaguars if more drastic changes are on the way.
“There might be some owners who want (Belichick’s) structure and stability, but he is 72,” another longtime executive from a team that was involved in last year’s NFL hiring cycle said. “I think a lot of teams want to build something long-term, and he clearly has a capped timeline.”
Belichick’s resume still stands alone. He is viewed by his peers as the greatest coach of his era, if not in history. And last season, even as the Patriots wallowed to a 4-13 record, a couple of personnel executives said Belichick’s defense still displayed some revolutionary concepts.
But they had fair and objective criticisms about the way things ended with the Patriots, with their record worsening in each of his last two seasons and failing to win a playoff game over his final five years. Parting with quarterback Tom Brady was a head-scratcher, but the failure to find a suitable successor made the matter exponentially worse.
Belichick’s push for organizational control has also been at the center of discussion with teams. One executive referred to the Patriots as a “unicorn” during the Belichick era, as he won three Super Bowls in his first five seasons, gained considerably more control after Scott Pioli’s departure in 2009 and was able to run the team how he saw fit. That’s not a common structure for much of the league.
Plus, the model had deteriorated in Belichick’s later years with the Patriots. There was a push for more collaboration with the 2021 NFL Draft, but that collaboration fell apart in 2022, according to league sources. Patriots scouts were often frustrated by their lack of involvement after the annual combine — nearly two months before the draft — or their general inclusion in the building throughout the season.
“I think people would be concerned about the culture in the building,” a fourth executive said. “(Belichick’s) culture worked when they were winning, but he got fired because they weren’t winning.”
Of course, the culture also extends to the locker room. Modern-day players don’t relate to the old-school coaching approach the way they did 10 or even 20 years ago. As one of Belichick’s former players recently said, “It’s nice to go somewhere and not get told how much you suck every day.”
That player was not alone in that sentiment. And adding to that, coaches and executives from other teams were turned off by Belichick’s public alienation of former Patriots quarterback Mac Jones.
Belichick has enjoyed unprecedented levels of success throughout his career. No one around the league would ever deny that.
But while teams eye a long-term solution with their next head coach, they have a lot of fair questions about the way it fell apart in New England and whether Belichick would be the right fit within their organization. And even if Belichick did turn around an NFL team, his age limits his longevity.
Naturally, the same questions will exist at North Carolina, but here’s the difference: UNC was offering a job, and it was anything but guaranteed the NFL would do the same.
(Photo: Timothy T Ludwig / Getty Images)
Culture
How Jared Goff hitting rock bottom became his and the Detroit Lions’ salvation
ALLEN PARK, Mich. — First came the beating, another desultory setback in the rapidly degenerating professional life of Jared Goff, the face of a flailing franchise’s enduring futility. That was torture enough. What Goff truly dreaded, however, was The Meeting. Summoned to Detroit Lions coach Dan Campbell’s office on a late-October Tuesday in 2022, Goff feared the worst, and with good reason. Two days earlier, in an ugly road defeat to the Dallas Cowboys, he’d been responsible for almost as many turnovers (four) as points (six). The Lions were 1-5, and 4-18-1 since Campbell had taken over as a rookie head coach and Goff had become the starting quarterback. It felt like the whole world wanted him benched, and that Campbell, if only out of self-preservation, would imminently grant that wish.
If the perception was that Goff was broken, well, it was a fair assumption. At 24, he’d gone head-to-head with Tom Brady on Super Sunday. Now, having just turned 28, he’d lost his mojo. He was getting booed by the home crowd, and his failings were constantly flaunted. Los Angeles Rams coach Sean McVay, the man who’d rejected Goff, had just hoisted a Lombardi Trophy in his home stadium, validating his wunderkind status. And he’d done it in his first season with Matthew Stafford, the Lions’ longtime starting quarterback who’d been swapped out for Goff. In dating terms, Goff had been dumped by his partner and was now eating ice cream alone on the couch while watching the ex escort a radiant new flame up the red carpet.
As Goff entered Campbell’s office, he braced himself for bad news. “I know how this thing goes,” he told himself. “I’m not naïve. Is this it for me?” Yet Campbell, an outside-the-box hire with an unflinching nature, told his struggling starter he was sticking with him. And as Goff began to exhale, he had an epiphany.
“Man, I’ve got to stop trying to do too much,” Goff told Campbell. “I’ve been trying to overcome certain things throughout the game, constantly thinking that this is the moment we’re gonna turn it around. I’m squeezing so hard trying to help us win, because we all want it so badly. I have to release that a little bit and just do my job, one play at a time. I’m just gonna do my job and not worry about the rest of it.”
Campbell stared back at his quarterback and smiled. “Jared,” he said, “that’s all I’ve wanted you to do this whole time.”
It was a mental shift that helped Goff manage the emotions he’d experienced since being traded to the Lions after the 2020 season, a move that blindsided him and crushed his confidence. The conversation fortified his bond with Campbell and laid the groundwork for a connection with a famished fan base that would come to view his redemption story as its own. Long before Goff became an MVP candidate and the Lions (10-1), who host the Chicago Bears on Thanksgiving, became the betting favorite to win Super Bowl LIX and inspired an iconic chant, the embattled quarterback unlocked the mystery in the nick of time.
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“It’s like you squeeze so hard, and the actual answer is to release,” Goff explained last week while sitting in an upstairs room of his Bloomfield Hills, Mich., home, which doubles as a film-watching sanctuary and memorabilia alcove. “Everyone wanted to fire Dan, fire (general manager Brad Holmes) and bench me. If we’d kept losing, of course they would. (But) it’s funny — you do your job one play at a time, and a little momentum starts to build. You do it 10 plays in a row, then 15, then 20, and the other 10 on offense are doing their job, and good things start to happen.
“It’s ironic that when you try to do less, more happens.”
Goff is a rock star in the Motor City, a pinpoint passer in the midst of a career year for a team laying waste to its opponents. He may have walked into Campbell’s office with trepidation that day 25 months ago, but he emerged with a bounce in his step that has morphed into a strut.
The day after that fateful meeting, Lions owner Sheila Ford Hamp showed up at practice, spoke to reporters and gave Campbell and Holmes a vote of confidence. Four days later, Goff threw for 321 yards in a 31-27 defeat to the Miami Dolphins. And then, somewhat abruptly, the plot shifted and the losing stopped. The Lions are 32-9 since, a tally that includes their first two postseason victories since Jan. 5, 1992, and Goff’s job security rivals Red Bull driver Max Verstappen’s.
In May, the Lions signed Goff to a four-year, $212 million contract extension, with $170 million guaranteed. In late November, Goff is armed with eye-popping numbers that serve as a sharp rebuttal to any remaining doubters. His 109.9 passer rating is the league’s second best, as is his 72.9 percent completion percentage. He’s averaging an NFL-high 9.02 yards per attempt, and he’s part of an MVP conversation that includes fellow quarterbacks Lamar Jackson and Josh Allen and running backs Saquon Barkley and Derrick Henry.
“Jared Goff is operating with as much command and poise as any quarterback in the league,” said San Francisco 49ers assistant head coach/defense Brandon Staley, who was the Rams’ defensive coordinator during Goff’s final season with the team. “They’re putting a lot on his plate pre-snap, and they’re using his experience and knowledge to get into premier plays almost every snap. The timing and ball distribution has been elite all year long. His swagger, unselfishness, and toughness are leading that football team.”
Indianapolis Colts defensive coordinator Gus Bradley, whose team suffered a 24-6 defeat to the Lions on Sunday, views Goff’s success as a direct result of his comfort with Detroit’s offensive scheme: “He has the answers. He knows what he’s looking for. They know how to attack. He and his coaches just see it the same way.”
“He has taken efficiency to a whole new level,” added Atlanta Falcons head coach Raheem Morris.
Since being drafted first overall by the Rams in 2016, the former Cal star has relied upon elite accuracy, a quick release and a penchant for remaining cool under fire. What’s different now, as Staley and Bradley suggest, is Goff’s mental grasp of the position, which deepened when Ben Johnson took over as the Lions’ offensive coordinator after the 2021 season.
“I like to say it’s as much his offense as mine,” said Johnson, who has turned down head coaching opportunities in each of the past two cycles. “It’s really based on what Jared does well, what he felt most comfortable with. And we’ve tried the last two and a half years to challenge him and push him outside his comfort zone.”
Campbell noticed an appreciable difference in his quarterback this past offseason. “When he came in,” Campbell said, “you could tell there was a different feel — like, he wanted to have even more ownership in the offense and to take it to a different level. So now the offense is evolving because of his ability to process and see it.”
Last month, Johnson told Goff that he’s “now asking these PhD-level questions over the course of the week” that the quarterback hadn’t broached previously. “The game’s slowing down for him, too,” Johnson said. “He can recognize coverages right off the bat. He’ll say during the week, ‘Hey, I know we think that they’re doing Cover 2 in this situation, but if they go man, where do you want me to go with the ball?’ Or, ‘I know it’s not a Cover 0 team, but we’re in this exotic formation, and if they do it versus this and I see it, what do you want me to get to?’”
Two Sundays ago, in the third quarter of the Lions’ 52-6 thrashing of the Jacksonville Jaguars, Goff, en route to a 412-yard passing performance, threw a 5-yard touchdown to tight end Brock Wright that particularly stood out to Johnson. The plan was to deliver a backside throw to wide receiver Tim Patrick, who was lined up to the right of the formation. Goff started by looking left, attempting to get Jags safety Darnell Savage to drift toward Wright, who was running to the far left corner of the end zone. When Goff looked back to his right, he noticed Savage had instead moved to his left toward Patrick — as if the Jags knew exactly what the Lions were planning. Rather than proceeding to his third read, Goff alertly turned back to his left and found Wright, abandoned by Savage, wide open for the easy TD.
“It’s just an example of where he is now,” Johnson said. “It wasn’t like that when he first got here.”
Brock on 🤘#JAXvsDET | 📺 CBS pic.twitter.com/9M4hdMMovV
— Detroit Lions (@Lions) November 17, 2024
Goff’s commitment to intensive film study makes sense, given his physical limitations. Unlike peers such as Jackson, Allen and Patrick Mahomes, Goff can’t rely on his athleticism to get him out of jams and make off-schedule plays. “You do have to find different ways to win in the pocket because you aren’t as fleet of foot,” Goff said. “I have to play disciplined. And the work that I have to do from Monday through Friday, I feel like has to be more. That’s where I feel like I’m able to get my edge, whereas other guys have their athletic ability as their edge.”
There’s another reason Goff is so intent on trying to master his craft: He’s aware of his reputation, and still a bit sensitive about the prevailing perception that McVay, known for his schematic acumen, discarded him because the coach needed an upgrade in that department. It’s a narrative that began in 2017 when it became clear that McVay, then the youngest coach in modern NFL history, was giving his second-year quarterback cues via the in-helmet communications system as Goff waited to receive the snap. It intensified after Goff’s poor performance in L.A.’s 13-3 defeat to the New England Patriots in Super Bowl LIII.
Because McVay had become the brightest young star in his profession — the joke in league circles was that even his acquaintances were getting head-coaching interviews — it was easy to conclude that Goff wasn’t good enough to bring the coach’s brainy schemes to life. The Rams’ decision to deal him just weeks after he’d come off the bench to win a road playoff game with a broken right thumb seemed abrupt and suggested that there were deep-seated reasons for McVay’s dissatisfaction.
“Everyone externally just assumed that I suck,” Goff said, “because why else would this be happening? People thought, ‘He’s done. He’s damaged goods. His story is over. His career will end in this way. This will be the end of the road.’”
The trade hit Goff like an earthquake. The Rams, who’d signed the quarterback to a massive contract extension only 17 months earlier, were so desperate to get out of that deal and land Stafford that they included two first-round draft picks and a third-round selection. Goff got the news while hanging out at his Hidden Hills, Calif., home on a Saturday night in late January, via a phone call from McVay — who was in Cabo San Lucas, Mexico, celebrating the deal in real time with Stafford and then-Rams left tackle Andrew Whitworth, one of Goff’s closest friends on the team.
The news broke instantly, before Holmes, the Lions’ newly hired GM, could get ahold of his new quarterback. Eventually, Goff took phone calls from Holmes — who’d been the Rams’ director of college scouting when he was drafted — and Campbell, both of whom were still at the Lions’ facility as midnight approached.
At first, Goff seemed shellshocked, but when he heard the excitement in Holmes’ and Campbell’s voices, he became fired up and defiant. The next morning, he told me, “I’m just excited to be somewhere that I know wants me and appreciates me.” His phrasing was intentional. McVay’s reproach over the past two seasons had beaten him down, and this was a stark juxtaposition.
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Most of the football world viewed him as a declining quarterback who’d be a stopgap starter — at best — for the Lions, but Holmes and Campbell saw things differently. “Everybody created that monster and that was never the case with us,” said Holmes, who called it a “lazy narrative.” Goff, who’d gone 1-11 as a true freshman starter for Cal in 2013, viewed it as a chance to do something epic.
“The opportunity that I have to be at the ground floor of something is something that most guys don’t get in their career,” he recalled thinking. “You can either see it as something that’s happened to you or something that’s happening for you.”
The turnaround didn’t happen quickly — and Goff’s self-esteem suffered along the way. “It felt like he got traded here to never be talked about again,” said Goff’s wife, Christen, who was his girlfriend at the time. The model and actress relocated from L.A. to Detroit after the trade and had an up-close-and-personal view of the struggle. In 2021, the Lions didn’t win their first game until December, beginning with an 0-10-1 stretch that included a 28-19 road defeat to the Rams.
In February, a week before Stafford and the Rams would defeat the Cincinnati Bengals in Super Bowl LVI at SoFi Stadium, I visited Goff at his Hidden Hills home, and he did his best to put a positive spin on the situation. “We all run our own race, whatever that may be,” he told me then, expressing excitement at the prospect of working with Johnson as his coordinator. “It’s part of the journey, and this year obviously was a tough experience. My time will come, whenever that may be, to get another crack at it, and in order to get there, there’s a lot of work that needs to be done.”
So Goff did the work — schematically and psychically. He felt stung by the way his Rams tenure ended and experienced conflicting emotions as they won a Super Bowl without him, but he refused to let bitterness be his driving force.
“It’s not vindictive for me,” he insisted. “And I think that was a big part of the journey, that it couldn’t be. Because that’s not enough. That’s not enough to motivate you to get through the hard times. It was never that. … It truly became, how can I help this team and help this city and be a part of this rebuild and do everything I could for Dan and for this coaching staff?”
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Even as the losses mounted, and Goff sensed he might be out of time, Campbell and Holmes never wavered in their support. Both men had long admired Goff’s mental and physical toughness. As things turned around in 2022, Goff’s grit and refusal to fold began to resonate with a fan base conditioned to wallow in enduring misery. The Lions rallied to make a late playoff push but were eliminated on the final night of the regular season — when the Rams lost to the Seattle Seahawks in overtime. Goff got the news during pregame warmups at Lambeau Field, where the Lions’ NFC North rivals, the Green Bay Packers, still faced a win-and-in scenario. Intent on spoiling the Packers’ party, Goff and his teammates earned a 20-16 victory that ended an era for another former Cal quarterback: It was four-time MVP Aaron Rodgers’ final game with the franchise.
Last season, as the Lions closed in on their first division title and home playoff game in 30 years, it became clear that Goff might have to confront his demons in a conspicuous setting. Sure enough, as if the bracket were drawn up by screenwriters, the third-seeded Lions hosted the sixth-seeded Rams in a first-round playoff game at Ford Field. If Detroit was going to break an NFL-record nine-game postseason losing streak, Goff would have to get past McVay and Stafford.
In the lead-up to the game, Goff tried hard not to make the story about him. As it turned out, tens of thousands of empathic observers would adopt a different approach.
When Goff entered the tunnel to take the field for pregame warmups 50 minutes before kickoff, his image was projected onto the stadium’s video screens. Spontaneously, fans began chanting his name, increasing the volume minutes later when Stafford, who’d spent 12 years as Detroit’s starter, took the field. It was an acknowledgment of the stakes, of Goff’s difficult journey and of a region’s unmitigated embrace of a player who’d won the respect of the paying public.
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“That’s what it felt like,” Goff recalled. “It was very surreal. I was like, ‘Holy s—; this is incredible.’ … They knew I was dumped by this team. They knew that basically (the Rams) said I wasn’t good enough. And they were saying, ‘No, you’re our guy. You are good enough for us. Let’s go win it.’”
Said Christen Goff: “That was so incredible. Everybody here got it. It’s not like they’re cheering his name because they are obsessed with him and they think he’s just everything. It’s because every single one of those people have been him before, or they just get that story, and it resonates with them. … It didn’t feel like fans; it felt like family.”
On the sideline, Goff sidled up to Johnson and told the coordinator, “Dude, I feel great! Let’s go!”
“Yeah,” Johnson answered, “I’d be feeling pretty good if the whole stadium was chanting my name, too.”
Goff delivered, sealing the Lions’ 24-23 victory with an 11-yard pass to star receiver Amon-Ra St. Brown just after the two-minute warning — a typically bold Campbell second-down call — and the chants got even louder. When he reached the locker room, his teammates were joyfully mimicking the “Jared Goff” mantra. He cherished the moment, believing it was a one-off.
Ja-red GOFF! Ja-red GOFF!#AllGrit pic.twitter.com/NGBoC8KRMN
— Detroit Lions (@Lions) January 15, 2024
“I thought that was the end of it,” Goff said. “But yeah, it’s taken on a life of its own.”
The chant resumed a week later at Ford Field as the Lions defeated the Tampa Bay Buccaneers to reach the NFC Championship Game. Soon after, it went viral, surfacing at a University of Michigan hockey game, a Grand Rapids Griffins hockey game and a high school cheerleading competition in eastern Michigan. The chant has since been busted out at Red Wings and Pistons games, at most Lions road games and at Green Day and Creed concerts.
“Now it’s just a fun thing that everybody’s doing when they’re drunk at a bar, which is honestly just as amazing,” Christen Goff said. “I’ve seen it everywhere. People send me videos; I think somebody got married in Italy and a chant broke out. Now I think it’s Michigan’s inside joke.”
Campbell’s wife, Holly, doesn’t see the phenomenon ceasing anytime soon: “I think 50 years from now, Jared Goff chants will still be happening. I think it’s just a thing now. And it’s beautiful, because it is about the underdog fighting adversity and coming out on top.”
Last January, it appeared that Goff’s amazing journey would land him back on the sport’s grandest stage. The Bay Area native returned to his home region for the NFC Championship Game, and Detroit took a commanding, 24-7 halftime lead over the 49ers at Levi’s Stadium. A furious San Francisco comeback dashed that dream — or, quite possibly, delayed it.
The Lions have looked like a legitimate contender from the jump in 2024, and Goff has continued to slay ghosts and smash narratives. In the season opener, he beat the Rams again at Ford Field. In early November, Goff — who as a Golden Bears freshman was pulled from a game at Oregon because he couldn’t throw in a driving rainstorm — completed his first 11 passes, and 18 of 22 overall, in similarly wet conditions in Green Bay.
The following week, in a Sunday night road clash with the Houston Texans, Goff threw five interceptions — more than half his current total for the entire season. Yet the Lions, trailing 23-7 at halftime, rallied to win, 26-23, on Jake Bates’ 52-yard field goal as time expired. Afterward, in the visitors’ locker room, Goff channeled another California native, Kendrick Lamar, and essentially dropped a “Not Like Us” remix while addressing his teammates: “If that ain’t a f—ing lesson that it ain’t over until it’s over, that’s what it is, boys. Way to fight all day. We’re f—ing different. We’re f—ing different than all 31 in this league.”
We found a way pic.twitter.com/lzSSpJVMfM
— Detroit Lions (@Lions) November 11, 2024
Later, Goff harkened back to the trying times he, many of his teammates and their coaches have experienced together, and the resolve it fostered.
“Yeah, we are (different),” Goff said, leaning forward in the chair where he sits during his marathon film-study sessions at home. “There aren’t many teams who can go through that and win, on the road, on ‘Sunday Night Football,’ with five turnovers — the whole thing. It took everyone to win that game.
“There are no other teams like us. You can’t replicate it unless you go through what we’ve been through. Which is not fun. And most people don’t survive. And most head coaches don’t stand firm with it — and stand in the s—, and stand in the mud, and take all the criticism.”
GO DEEPER
Super Bowl 2025 odds: Lions, Chiefs lead. Eagles, Ravens rising
Goff’s voice rose as he continued.
“I think there were moments where Dan could have turned his back on me,” the quarterback said. “He was the head coach on a team that was 0-10-1, and then at the end of the season we were 3-13-1. Could’ve done it then; could’ve done it in the middle of that first season; could’ve done it the next year when we were 1-6 to start. And he never did. And I’m thankful for that. ‘Cause you see it all over the league, where somebody’s head’s got to fall. They were calling for his head. They were calling for Brad’s head. They were calling for my head. And Dan just held the line and said, ‘No, I believe in what we’re doing here, I believe in Jared, I believe in what we have going on, and he’s our guy.’ And here we are.”
As he continues his unlikely comeback story, Goff is exactly where he wants to be, in a place that appreciates every bit of adversity he has overcome. His name may be chanted all over the world, but the 30-year-old quarterback belongs to Detroit and its appreciative fans, and he wouldn’t want it any other way.
“I think they relate to the journey a lot,” Goff said. “Especially the last four years of everyone telling you you’re not good enough, and you kind of turning away from that and saying, ‘Hey, watch me. Let’s see. Let’s see what happens.’ And that motivates me. But I’m not motivated by that as much as I am motivated by wanting to win for this city.”
(Top photo: Cooper Neill / Getty Images)
Culture
The 2024 Baseball Trivia Extravaganza: Take our mega quiz to test yourself!
When last we saw a Major League Baseball game, the Los Angeles Dodgers were celebrating a World Series title at Yankee Stadium. If you’re a trivia lover like me, you might have noticed a historical oddity: The Dodgers have now clinched a championship at three different versions of Yankee Stadium — the original (in 1955), the renovated original (in 1981) and the current one (in 2024).
Yet how many times have the Dodgers clinched on their home field? Just once, in 1963 — also against the Yankees, naturally.
Those kinds of connections are everywhere in this wonderfully zany sport. To score well on our annual holiday Trivia Extravaganza, it’s best to keep them in mind. Good luck with the nifty fifty questions for 2024, my baseball friends. You may need it.
(For the best results on mobile, you may want to take the quiz directly at this link.)
(Top illustration: Will Tullos / The Athletic; Luke Hales, Nick Cammett, Mark Cunningham / Getty Images)
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