Connect with us

Culture

The business of Sarah Nurse: She’s one of the faces of hockey, but her sights are set on more

Published

on

The business of Sarah Nurse: She’s one of the faces of hockey, but her sights are set on more

TORONTO — Sarah Nurse was driving home from a recent PWHL Toronto practice when she got a bit of sage advice.

It wasn’t from a podcast or a friend on the phone. The advice came courtesy of a billboard on the side of the road in Canada’s most populous city, featuring her own face with the Adidas slogan “You got this.”

“I was like, yeah, I do,” Nurse said with a laugh.

The billboard she drove past is one of many across the country, including a massive advertisement at Yonge-Dundas Square — Toronto’s closest approximation to Times Square in New York City — that pairs Nurse with Super Bowl MVP Patrick Mahomes and World Cup champion Lionel Messi.

Nurse, 29, has had major partnerships in the past. In 2020, Tim Hortons and Mattel collaborated to make a Barbie doll in her likeness. In 2022, she was featured on a Cheerios box. But in the two years since her breakout performance at the Beijing Olympics — in which she broke a record for points in a single tournament (18) — Nurse has become one of the biggest faces in women’s hockey.

Advertisement

She became the first woman to appear on the cover of an EA Sports hockey video game with NHL 23. She was a key figure in the launch of the Professional Women’s Hockey League as a member of the player-led bargaining committee that struck a first-of-its-kind CBA in women’s professional hockey. This month, she starred in a Canadian Super Bowl commercial and was one of the busiest athletes during NHL All-Star Weekend, appearing at several league and partner events.

“Everywhere you turn, it’s like, there’s Sarah,” said Canadian national team defender Erin Ambrose.

Nurse’s eight major endorsement deals put her ahead of virtually every other professional hockey player, outside of a handful of NHL stars. Among women and players of color, she is in uncharted territory.

Her ascension has been years in the making — all part of a carefully crafted business plan developed by Nurse and her team at Dulcedo Management, a talent agency, to make Nurse not just one of the faces of the game, but someone with the kind of celebrity that transcends her sport.

“You don’t need to follow basketball to know who LeBron James is,” said her agent, Thomas Houlton. “That’s what we want to do for Sarah.”

Advertisement

Sarah Nurse holds the Barbie dolls inspired by herself and Marie-Philip Poulin in 2020. (Courtesy of Tim Hortons)

When Nurse signed with Dulcedo in 2019, her reputation as a player was already strong.

At 24 years old, Nurse had already been a star at the University of Wisconsin, won an Olympic silver medal and been drafted with the No. 2 pick in the now-defunct Canadian Women’s Hockey League. In those early days, Nurse was often discussed as one of the newest branches of an impressive athletic family tree.

Her father, Roger, was an elite lacrosse player. Her aunt, Raquel, was a celebrated point guard at Syracuse University who married Philadelphia Eagles legend Donovan McNabb. Her cousins include Kia Nurse, a two-time Olympian and WNBA all-star, and Darnell Nurse, a defenseman for the Edmonton Oilers.

With Nurse’s multifaceted appeal, several agents came calling.

But after the 2018 PyeongChang Olympics, Nurse, who graduated with a business degree, was looking to explore her interests in fashion and beauty — fields that are typically outside the areas of expertise for traditional sports agencies. Nurse, however, wasn’t playing in a typical sports landscape.

Advertisement

In the CWHL, players were paid only small stipends — Nurse said she made $2,000 as a rookie in the league — which meant playing women’s professional hockey was not a main source of income.

Dulcedo, which launched as a modeling agency but has since expanded into other industries, including sports, could give Nurse more opportunities to branch out.

“She didn’t just want to be known as Sarah Nurse, the hockey player,” explained Houlton. “And not just as a piece of the (family tree). … It’s been clear from the beginning that she really wanted to have her own legacy.”

“When I first signed with them,” Nurse said, “I did this glamor photoshoot, and I’d never done anything like that before because I’m a hockey player — nobody gives me fake eyelashes or puts lipstick on me. I was like, this could be the start of something great, because I felt like they got me.”

Houlton signed Nurse to blue-chip sports partners like CCM and Adidas but also worked on building up her social-media profile to position her in areas outside of hockey. “No skincare brand is going to want to work with you if we don’t see skincare anywhere,” he explained.

Advertisement

On the ice, Nurse was in another Olympic cycle with Team Canada leading up to the 2022 Games in Beijing and in the middle of a period of upheaval in women’s professional hockey. The CWHL folded in March 2019, and most of the players banded together to sit out of professional hockey until a better league was formed. Then the 2020 women’s world championships were canceled due to the COVID-19 pandemic.

The stakes were high in the year leading up to the Olympics. For athletes without big-ticket professional contracts, the once-every-four-year window the Games provide is a critical moment to make money — and a name for themselves. A knee injury during tryouts put into question whether Nurse would be healthy enough to play.

“I came out of the world championships in Calgary and I was on the fourth line — that’s not a safe place to be. Then I blew up my knee,” Nurse said. “So I’m going into Olympic tryouts and I’m like, I don’t know if I can make this team.”

To the coaching staff, despite the fact she couldn’t skate in the months leading up to the tournament, Nurse had more than proven her worth to the Canadian national team.

“We knew that she was going to be a big part of our program if she was healthy enough to go,” said Canada’s head coach, Troy Ryan. “The combination of her work ethic and the medical staff did a great job getting her back.”

Advertisement

“What I love about Sarah, as a teammate and as a hockey player, is that she does the little things right. She’s versatile in the sense that she can play center and play wing. She can win draws, she’s hard to play against, you can trust her in tough matchups,” said Ambrose. “For so long with the national team, that was her m.o. Whatever you needed, she was there.”

Nurse made the team and was healthy in time for the start of the tournament. She also secured Olympic campaigns with General Mills, Sportchek, RBC and more.

Team Canada rewrote the record books in Beijing, going undefeated in the tournament to win a gold medal. Nurse, who started the tournament on the fourth line, worked her way up to the top line with Marie-Philip Poulin and Brianne Jenner, and broke Hayley Wickenheiser’s Olympic scoring record with 18 points in six games. She set a record for assists in a single tournament (13) and became the first Black woman to win an Olympic gold medal in hockey.

“That was really the catalyst for her to take that next step,” said Houlton. “And really propelled us into what was the next phase of her life.”



Sarah Nurse attends a postgame conference after the PWHL three-on-three showcase at Scotiabank Arena during NHL All-Star Weekend. (Kevin Sousa / NHLI via Getty Images)

Ninety minutes before the NHL All-Star red-carpet event, Nurse was in a hotel room in downtown Toronto doing her hair, getting her makeup done and shooting content for her social media channels — nothing she wasn’t used to.

Advertisement

Her All-Star weekend responsibilities had started days before, with media and promotional appearances. Earlier that morning, she was on the ice for an outdoor practice with the PWHL players chosen to represent the brand-new league at the NHL’s tentpole event. She then made a surprise visit to a girls hockey team with teammates Renata Fast, Natalie Spooner and Adidas.

After leaving the hotel, she’d walk the red carpet, surprise another girls hockey team — this time with Canadian Tire and Poulin — and, 12 hours after her day started, play in the PWHL three-on-three showcase at Scotiabank Arena. That part of her schedule doesn’t include the NHL skills competition, which Nurse was on the ice for on Friday night, or the regular-season PWHL game she played on Saturday.

“That whole week was a blur,” Nurse said.

“I don’t even know if we were anticipating what occurred there in terms of, like, you can’t even walk a couple of steps without someone stopping and saying, ‘That’s Sarah Nurse, can I get a picture?’” Houlton said. “It was amazing to see how far she’s come.”

Everything about Nurse’s NHL All-Star weekend suggests the plan has worked. In the last year, Nurse has gotten so busy that Dulcedo added Phoebe Balshin to the team as a senior athlete manager in January 2023. Her job was to create a more strategic plan for Nurse’s brand and help her take the next step.

Advertisement

“When I first came on, a big conversation was: Sarah works with so many brands, but what is her brand? Who is she? What is her mission and vision?” Balshin said. “So we basically built out a five-year plan with her to take us through Milan (the 2026 Olympics.)”

To refine the process, Nurse identified four specific intersections of her own interests and growth opportunities: hockey, fashion and beauty, entrepreneurship and community. A potential partnership must move the needle in at least one of those categories.

“If something doesn’t align with me, we’re not going to do it,” Nurse said.

Nurse now has eight major sponsors: Adidas, CCM, RBC, Canadian Tire, Tim Hortons, EA Sports, Chevrolet and, most recently, Dyson. She’s also signed other paid partnerships with beauty brands such as Dove, L’Oréal and Revlon.

Brands targeted Nurse after her Olympic performance, but that’s just one part of the total package. She’s outgoing with an affable charm, an infectious laugh and an ease on camera.

Advertisement

“It comes down to personality, and Sarah is very much one-of-one,” Houlton said. “Sarah can show up on set straight out of bed and look amazing, sound amazing, and give the brand the best performance they’ve ever seen.”

Nurse is a biracial Black woman and is vocal in her support of increased representation in a predominantly White sport. Her team is cautious about the intentions of potential sponsors. “I need to ask all the right questions to make sure that this brand is not just using her so they check their diversity box,” Houlton explained.

They’ve also worked with partners that Nurse already had in her portfolio to ensure that her goals are being met — not just the brand’s own objectives.

During All-Star weekend, Nurse did a shoot with RBC that included Poulin and Toronto Maple Leafs star Auston Matthews, which oriented  Nurse as a professional athlete — not just as a women’s hockey player. Her Adidas campaign has her aligned with big names outside of the sport, such as Mahomes and Messi. “Our goal is to get her neck and neck with the best,” Balshin explained.

Last week, Nurse launched “Nursey Night,” in which she will host young Black girls at PWHL Toronto games, meet with them postgame and mentor them throughout the year. The idea started as a way for Nurse to give away her brother’s season tickets every once in a while but it ended up with a $50,000 donation from Rogers and a partnership with Black Girl Hockey Club, a non-profit organization focused on making hockey more inclusive.

“People want to be involved in anything she does,” Balshin said. “That’s kind of how we snowball things over here.”

On top of promotional appearances and events, Nurse posts paid promotions on social media and has gotten more active on TikTok, posting videos while doing her makeup or skincare, or providing motivation to young girls and women who visit her channels. Everything gets put into a content calendar that Balshin manages, and every morning she sends Nurse a text outlining “everything we have to worry about today.”

“She has made our lives a lot happier,” Nurse said. “We got to a point where there was just too much happening and we couldn’t facilitate everything.”

Advertisement

With everything going on off the ice, it’s easy to forget that Nurse is one of Canada’s best hockey players and a face of the PWHL in Toronto. She’s also the vice president of the PWHL Players Association and is on the Hockey Canada player committee.


Sarah Nurse skates against PWHL Montreal’s Mariah Keopple at Scotiabank Arena. (Mark Blinch / Getty Images)

“I would love to sit down and see her calendar,” Ambrose said. “I am in awe of what she does away from the rink. I am in awe of what she does at the rink. I truthfully don’t know how she does it but I love her for it.”

Nurse knows it sounds like there’s a lot on her plate but insists she’s very good at compartmentalizing. Ryan, also her coach with PWHL Toronto, says Nurse’s other responsibilities have “never negatively impacted who she is as a player.”

“I think she’s found ways to actually use it to make sure she still has an impact in the game,” he said. “She’s under a spotlight and under a microscope so much. I think that sense of pride she probably gets with that has probably forced her to do the extra work.”

“I’m very conscious of the fact that for me to do all of this other stuff, I need to perform my best on the ice,” added Nurse, who scored two goals on Tuesday night, including the game winner against Minnesota.

Advertisement

Gone are the days of players such as Nurse making only $2,000 a season to play hockey. In the PWHL, the minimum salary $35,000, with some top players making as much as $100,000. Still, even the league’s best players aren’t getting rich playing women’s professional hockey.

“The marketing does mean a lot to them and is a main source of income,” Balshin said.

The work that Nurse is putting in is also laying the track for life after hockey, whenever that comes. It would take something unforeseen for Nurse to not be at the 2026 Olympics.

Nurse has thought about pursuing several paths, from real estate investment to launching a clothing line or a production company. “I definitely have aspirations to expand and grow into different sectors,” she said.

“We want her to be a face of hockey, period, not just women’s hockey. And of inclusion in sport,” Balshin said. “She wants to show young girls that they can be so many things.”

Advertisement

(Illustration: Daniel Goldfarb / The Athletic. Photos: Mark Blinch / Getty Images, Nicole Osborne / NHLI via Getty Images)

Culture

Sara Errani serves up another tennis trophy for Italy at the Billie Jean King Cup

Published

on

Sara Errani serves up another tennis trophy for Italy at the Billie Jean King Cup

MALAGA, Spain — Sara Errani stands at the baseline and exhales deeply. She is about to hit a second serve, with Italy up match point against Poland. A place in the Billie Jean King Cup final is at stake. So Errani does what she has done many, many times before: she hits an underarm serve.

The ball floats into the service box and onto the racket of Iga Swiatek, one of two women’s players who can claim to be the best in the world. Swiatek is on to it in a flash and hits her return deep to Errani’s forehand. Errani again does what she has done many, many times before: she gets the ball back.

She does the same on her opponent’s next shot, hoisting a backhand lob into the air. Swiatek loops a forehand volley long and Italy is through to the final for the second year in a row.

Errani collapses to the ground in relief, celebrating with her partner Jasmine Paolini and shaking hands with the defeated opponents a few seconds later, before allowing herself a what-have-I-just-done smile.

For Errani, 37, it was another successful heist in a career full of them.

Advertisement

On Wednesday, she added a fourth Billie Jean King Cup title (three of which came when it was the Federation Cup) to the career Golden Grand Slam in doubles she completed this year by winning gold at the 2024 Paris Olympics alongside Paolini. It has been a stunning year for Errani, who also won the mixed doubles title at the U.S. Open with another Italian, Andrea Vavassori. She thought 2024 would be her last on tour, having won her last major 10 years ago.

“My thought last year was to play in the Olympics and then stop playing tennis, but we’re playing great in doubles and I’m having so much fun,” she said in an interview in Riyadh, Saudi Arabia, at the WTA Tour Finals earlier this month.

Completing the doubles Golden Slam in Paris put Errani in an elite group of just seven women. When looking back on her career, the underarm serve to Swiatek on Monday will feel like a defining moment for a player who uses the contentious tactic more consistently and more particularly than anybody else.

Her story with the underarm serve goes to the heart of her tennis life.


The underarm serve is one of tennis’s most curious shots, caught between the poles of disrespectful trick shot and tactical masterstroke. Big servers like Nick Kyrgios can use it to take advantage of opponents who are standing back anticipating a 140mph rocket. There is an element of showmanship too; this is very much the case with Alexander Bublik. He might be blessed with a big serve, but he is also the current player probably most synonymous with the cheeky alternative.

Advertisement

Other players use it against specific opponents. World No. 68 Alexandre Muller told The Athletic at Wimbledon that he had specifically practised the shot to use it against Daniil Medvedev, who has one of the deepest return positions in the sport.

Corentin Moutet, a master of the shot, started practising underarm serves after a shoulder injury. He has since incorporated them into his game, doing so to great acclaim at this year’s French Open. He used the underarm serve 12 times in his third-round win against Sebastian Ofner, winning nine of those points. He is the opposite of a player like Kyrgios, using the underarm serve because he doesn’t expect to win free points behind his first serve; there is no drop-off in expected value.

GO DEEPER

How Corentin Moutet’s 12 underarm serves shook Roland Garros

Errani’s reason for using the shot will be familiar to many amateur players: she just doesn’t trust her serve.

Advertisement

Errani stands at 5ft 5in (164cm) which is diminutive by modern tennis standards — just like her partner Paolini, whose serve has some heat despite her height of 5ft 4in. Errani does not have this pace, and her height has contributed to a shot often derided as the worst serve in the sport.

Smiling, she says it would be amazing to be a bit taller. “Many times, I think about that.”

Instead of letting her serve become a complete albatross, Errani has used her ground skills, tactical nous and the shock factor of a serve that regularly registers around 60mph (96.5kph) on the speed gun to reach the very top of tennis in singles and doubles.

She reached the 2012 French Open final in singles and cracked the world’s top five a year later, despite her opponents feeling that they ought to break her every single game. Instead, they are bamboozled by her incredible dexterity at the net or from the back of the court, as well as struggling to read and return her serve.


Sara Errani has struggled with her regulation serve throughout her career (Thomas Samson / AFP via Getty Images)

“It comes so slow and it kind of floats in the air,” Mirjana Lucic-Baroni said in a news conference after losing to Errani in the 2014 U.S. Open fourth round, a match in which Errani’s average serve speed was 76mph.

Advertisement

“It was really difficult to time the balls.” Errani’s serve became something of a meme in 2024 after Daniil Medvedev completely failed to return it at all during a mixed doubles match at the Paris Olympics.

Errani herself said in a news conference after that match that she has a different approach to serving from most players: “I don’t try to make winners,” she said.

“I just try to make kick, make slice, try to change my game. I need to start the point where I want. So sometimes is better for me to serve not that fast, because if you serve fast the ball is coming (back) faster.”

That conviction hasn’t always been there. Her serve reached a nadir in April 2019 when she was only recently back from a 10-month doping suspension for ingesting letrozole, which was increased from an original two months by the Court of Arbitration for Sport (CAS). Errani said she was “really disgusted” by the length of the ban, saying that her case was because of contamination after her mother, who was taking letrozole for breast cancer, dropped pills on their kitchen counter where they prepared meals.

At the Copa Colsanitas in Bogota, Colombia, Errani served 18 double faults per match in three consecutive matches (all of which she won) before hitting around half her serves underarm in a quarter-final defeat to Astra Sharma. Later that year at a low-level event in Asuncion, Paraguay, Errani took the nuclear option by serving underarm for the entire tournament. She reached the final, copping a huge amount of social media abuse in the process.

Advertisement

In response, she wrote on Instagram: “In Italy, I keep being insulted by a lot of people, regarding mainly my serve.

“If it is not ok for you, send a letter to WTA asking to change rules about serve or ask them to disqualify me for awful serve. If instead you just have other problems with me, send a letter to Santa.”

Five years on, she says her serve had completely overtaken everything else.

“I couldn’t compete. I was thinking all the time about my serve,” she says.

“My coach said: ‘Do one tournament all underarm and just compete.’ It was to try to make my head free from, not panic, but the tough moments.”

Advertisement

Despite recovering from those yips, Errani then endured an anxiety dream of a service game at the 2020 French Open during a second-round defeat to Kiki Bertens. Errani was given two time violations after five aborted ball tosses and landed only one overarm serve, with one attempt missing the baseline. Serving for the set, she was broken to love.

“Sometimes it’s there and it can come out, but I try to manage it,” she says of the nerves that can grip her when serving.

“When I was practising, my serve was good. But then in matches, I was feeling the block, the panic. I know it’s still there. It’s not like it’s in the past.”

Errani, an unwitting trailblazer, can laugh at the fact that the underarm serve has come back into fashion, certainly on the men’s side, over the past few years. “If it can be a good tactic, why not?” she laughs. Against Swiatek, the decision was more of a vibe.

“I just advised Jasmine after the first serve, so it’s just I feel it and I did it, just like that, not thinking too much,” she said in a news conference after the match.

Advertisement

At 37, Errani is the Italian team’s most experienced player, and as her team-mates chorused in Wednesday’s celebratory news conference she is “the brain of the team”.

Errani resembles her compatriot Jorginho, the Brazilian-born Italy and Arsenal midfielder who is so intelligent that he is a reference point for everybody else despite not being the most physically gifted.

go-deeper

GO DEEPER

Jorginho exclusive: Arsenal ‘energy’, no-hop penalties, love for Havertz, knowing strengths

Paolini, who is the world No. 4 in singles and a two-time Grand Slam finalist this year, constantly looks to Errani for guidance on the doubles court.

“She wants me to tell her what to do every point – even when she serves, she likes me to tell her where to put it and I’m trying to push her to tell me what she’s feeling more,” Errani said.

Advertisement

Sara Errani and Jasmine Paolini have formed a formidable partnership on the doubles court. (Robert Prange / Getty Images)

Whatever the tactics, the Errani-Paolini partnership is contributing to a golden period for tennis in Italy.

On the men’s side, Jannik Sinner is the world No. 1 and has won two Grand Slams this year. He is part of an Italy team that is hoping to defend the Davis Cup this week and make it a double with the victorious BJK Cup group. Errani, who lived through a period when she was one of the ‘Fab Four’ Italian women who all reached a Grand Slam final and the world’s top 10 between 2010 and 2014 (Francesca Schiavone, Roberta Vinci and Flavia Pennetta were the others), believes that all the current top players from her country are pushing each other to greater heights.

And Errani has no desire to leave the golden age behind just yet.  “I said to Jasmine: ‘I’ll continue next year for sure and then we’ll see,’” she says.

After the genre-defining underarm serve against Swiatek, this wily veteran still has at least one last heist in her.

(Top photo: Fran Santiago / Getty Images for ITF)

Advertisement
Continue Reading

Culture

Ray Lewis wants FAU head-coaching job, but Charlie Weis Jr. still the frontrunner: Sources

Published

on

Ray Lewis wants FAU head-coaching job, but Charlie Weis Jr. still the frontrunner: Sources

FAU football, which rose to national relevance under Lane Kiffin, has backslid over the last five seasons under Willie Taggart and the recently fired Tom Herman. The Owls’ new coaching search, though, might be the most interesting one of this year’s coaching carousel.

And it got a little more interesting this week, as Miami great Ray Lewis has made it known that he really wants to be the Owls’ next coach, a source briefed on Lewis’ thinking said Wednesday.

The 49-year-old Lewis, a 13-time Pro Bowl linebacker, has observed the model of what Deion Sanders has done transforming Colorado football in the past two years and is expected to present a plan to the Owls’ leadership in the next week for how he’d do something similar at FAU.

Lewis’ old buddy, fellow Pro Football Hall of Famer Cris Carter, is the Owls’ executive director of player engagement and is expected to be a good resource for Lewis. A big hurdle for Lewis is, unlike Sanders, he doesn’t have any previous college coaching experience.

“Ray wants it bad,” the source briefed on Lewis’ thinking said. Lewis lives five minutes from the FAU campus. “He really wants it.”

Advertisement

Lewis, however, is not considered a serious candidate at this point, according to a source involved in the coaching search.

The frontrunner for the FAU vacancy, according to multiple sources involved in the search, is Ole Miss offensive coordinator Charlie Weis Jr. The 31-year-old son of former Notre Dame coach Charlie Weis, who lives a half-hour from Boca Raton, is the play caller at a hot Rebels program and runs the nation’s No. 2 offense, putting up 7.58 yards per play.

GO DEEPER

FAU coaching job profile: What will Tom Herman’s replacement inherit?

The younger Weis was Kiffin’s former offensive coordinator at FAU and knows the program well. He has a lot of support from some key FAU people, according to sources involved in the search. Kiffin has strong influence back at FAU and will push Weis for the job, those sources said. Financially, Weis — who makes $1.65 million at Ole Miss — might have to take a pay cut to go back to FAU but a source briefed on the matter said he doubted that would stop Weis from wanting this job.

Advertisement

Other expected candidates for the FAU job

Georgia Tech offensive coordinator Buster Faulkner might make more sense for the Owls. The 43-year-old helped turn Tech from the ACC’s No. 11 offense to No. 3 last year. In 2022, the year before he was hired in Atlanta, Georgia Tech ranked last in the ACC in red zone offense. His offense is No. 2 in the ACC in red zone TD percentage.

Penn State assistant head coach/co-OC Ja’Juan Seider is a well-regarded coach with deep local ties and is expected to get some consideration. The 47-year-old Belle Glade, Fla., product was a star quarterback at Florida A&M and is well-connected around South Florida. Players really respond to him. He also has been a key assistant in Happy Valley, at Marshall and West Virginia.

UCF offensive coordinator Tim Harris Jr. has spent his whole coaching career in the state. He was a four-time NCAA All-American in track at Miami and then spent five years as a successful high school coach in South Florida at Miami’s Booker T. Washington High before spending seven seasons at FIU. Since then, he’s coached at Miami and UCF, where he has produced the Big 12’s most prolific offense at 6.76 yards per play.

UNLV offensive coordinator Brennan Marion, a former Miami Dolphins wideout who lived in Boynton Beach, not far from the Owls’ campus, might be an intriguing option. He has proven to be a terrific offensive coordinator in two stops at the FCS level before an excellent two-season run of transforming the Rebels into a winning program. Last year he led the Rebels to No. 6 in the country in third down offense and No. 8 in red zone offense despite his starting QB going down early and having to turn to an unproven freshman in Jayden Maiava, who went on to win Mountain West Freshman of the Year honors. This year, the Rebels, with Maiava having left for USC, are No. 6 in the nation in scoring at 39.9 points per game.

go-deeper

GO DEEPER

What’s on Feldman’s radar: Everyone’s terrified of Ole Miss, and everyone wants an old coach

Advertisement

FSU defensive backs coach Pat Surtain could be in play at his alma mater Southern Miss, but he also has strong ties here. He played a decade in the NFL before becoming a top high school coach in South Florida. The 48-year-old spent one season with the Miami Dolphins as an NFL assistant before joining FSU’s staff in 2023.

Georgia assistant head coach Todd Hartley, 39, spent three years coaching in South Florida on the Canes’ staff. He is someone Kirby Smart has leaned on in elevating the program since Hartley’s return to Athens in 2019. Southern Miss also has a lot of interest in Hartley for its head coaching vacancy.

Duke defensive coordinator Jonathan Patke, a Manny Diaz protege who was on the staff at Miami, is a rising star at defensive coordinator. He’s had a strong debut season in Durham and also could be in play.

Miami defensive ends coach Jason Taylor. The Pro Football Hall of Famer, who had been a high school assistant for five seasons at powerhouse St. Thomas Aquinas, is a legendary figure around South Florida. In 2007, Taylor won the NFL’s prestigious Walter Payton Man of the Year honors and has been an excellent addition to the Canes staff the past two seasons.

— Chris Vannini contributed to this report

Advertisement

Required reading

(Photo: Rob Carr / Getty Images)

Continue Reading

Culture

Will NBA expansion bring the SuperSonics back to Seattle? ‘There’s just too much karma’

Published

on

Will NBA expansion bring the SuperSonics back to Seattle? ‘There’s just too much karma’

SEATTLE — When the SuperSonics left here in 2008, Brent Barry felt it in his gut. There was an emptiness, a sadness so pronounced that he was moved to put pen to paper.

At the time, Barry was preparing for training camp with the San Antonio Spurs, but part of his heart was still in Seattle, a bond forged through his five seasons as a wing with the Sonics. Now the team was no more thanks to an abrupt transaction that uprooted the franchise to Oklahoma City.

Barry’s mind was numbed with a blur of memories he captured in his poem, “When It Rains.”

“… and here I sit in my office space and think of my career

And what to say to my two sons, did the team just disappear?

Advertisement

I played in KeyArena, I live on Queen Anne Hill

I played pinball at Shorty’s after games, and ate burgers at both Red Mills

I would have some chowder down at Dukes, and watch Sea Planes take their flight

And find myself in Fremont if I needed a beer that night

I saw Star Wars at Cinerama, tossed a pitch at Safeco Field,

Advertisement

Drove all the way to Bellingham to see Pearl Jam and Yield …”

Sixteen years later, a collection of Sonics jerseys extends wall-to-wall inside the Simply Seattle store downtown. From Detlef Schrempf to Gary Payton to Ray Allen to Kevin Durant, the jerseys of Sonics legends are still a hot commodity.

“We get people from New Zealand, London, from all over,” store manager Kate Wansley said. “The Sonics are a big thing, and now everyone is excited about what could happen.”

What could happen has many in this Northwest metropolis tense with anticipation. In September, NBA commissioner Adam Silver said the league would address NBA expansion at some point this season, which prompted an already simmering movement in Seattle to bubble over.

Advertisement

Since 2008, Seattle has been waiting, expecting a franchise to return. And now, with overtures of the NBA’s first expansion since 2004, there is an overriding sentiment that Seattle is due.

“There’s just too much karma that says put a team back in Seattle,” says George Karl, who coached the Sonics from 1992-98, leading them to an NBA Finals appearance in 1996. “I don’t know more than anybody else, but my feeling is … that it can happen. It should happen.”

Karl is sipping iced tea and soaking in a picturesque view of Seattle’s Elliott Bay on a sun-splashed Thursday. He lives in Denver but is in town to help promote, support and encourage Seattle’s candidacy should Silver and the NBA Board of Governors decide to proceed with expansion.

As the Seahawks played host to the San Francisco 49ers at Lumen Field, Karl and former Sonics players Dale Ellis and Rashard Lewis attended a social event on the 75th floor of the Columbia Tower that included Seattle mayor Bruce Harrell, Seattle Sports Commission president and CEO Beth Knox and several business leaders.

“It’s a lot of anticipation; I feel like we are hanging on the edge of our seats, waiting,” Knox said. “We are ready.”

Advertisement

The event was important enough for Harrell that he postponed plans for his 66th birthday (he was quick to note he shared his birthday with Sonics legend Gus Williams) so he could spread what he calls “the buzz” about Seattle’s viability for expansion.

“We need to make sure the decision-makers — the NBA commissioner, the administration and co-owners — realize this is a very attractive market, and we have the fan base,” Harrell said. “They sort of know it, but this was 2008 when we lost the team, and we have a whole new generation of people in town, so we need to assure them we have that kind of spirit.”


Climate Pledge Arena has hosted NBA exhibition games each of the last two seasons. (Steph Chambers / Getty Images)

In September, Silver tempered expectations when he said the league “is not quite ready” to discuss expansion before adding that eventually it will be broached. “What we’ve told interested parties is: ‘Thank you for your interest, we will get back to you,’ ” Silver said. “That’s certainly the case in Seattle.”

Still, hopes haven’t been this high here since 2013, when a bid to relocate the Sacramento Kings to Seattle reached a vote of NBA governors but was turned down 22-8 after Sacramento came up with new ownership.

Ellis, who played for seven NBA teams, said the city’s diversity, food and fan base kept him in Seattle for 20 years after his career ended. The 41-year history of the franchise, which includes the 1979 NBA title, is why he believes so passionately that the league should return. It’s why he flew to Seattle to support Thursday’s movement, a movement that he says stands more than a chance of landing a return of the Sonics.

Advertisement

“Chance? No, it’s going to happen. It’s going to happen,” Ellis said. “They just haven’t made the announcement yet. There will be two franchises, one here in Seattle, and one in Las Vegas.”

go-deeper

GO DEEPER

Adam Silver would ‘love to have’ NBA franchise in Mexico City

Like so many former Sonics players and coaches, Barry felt he didn’t just play in Seattle, he felt he was part of Seattle. So losing the Sonics felt like losing part of himself.

It is that player-community connection that has made this movement to revive the Sonics unique. Other cities have lost NBA franchises — Vancouver, San Diego, Kansas City — but none have had former players and coaches campaigning for a return like Seattle.

Lewis, who played his first nine NBA seasons with the Sonics, flew into Seattle from Houston motivated by two factors: the history and the fans.

Advertisement

“Seattle has a part of me; I became a man here,” Lewis said. “And the fans … I still remember Big Lo (super fan Lorin Sandretzky), and fans pulling up to the airport when we arrived. There’s history, so much history here, and that’s why they have to have a team here.”

The 1990s in particular were a magical time for Seattle. Microsoft was booming. Bands from Seattle — Nirvana, Pearl Jam, Alice In Chains, Soundgarden — were leading the grunge explosion. “Singles” and “Sleepless in Seattle” hit movie screens. Ken Griffey Jr. was a superstar. And Payton, Kemp and the fiery Karl were headlining SportsCenter highlights.

“It all had this mystical essence to it,” Barry said. “Because nobody wanted to go to the Pacific Northwest. It was so far away, the weather was bad … but there was a lot of cool stuff happening in and around that place. So it had this mystical quality to it.”

Added Karl: “The city was blossoming, the music was blossoming, the city was growing, the Mariners were good … everything was just in rhythm. There was a rhythm that Seattle was cool. Pearl Jam, Starbucks, (Microsoft’s Steve) Ballmer … and (the Sonics) were good.

“Unfortunately, Michael (Jordan) was in the league.”

Advertisement

The electricity between the Sonics and the Seattle scene made for lasting bonds. For fans and the players.

“Spilling out from KeyArena after a game meant that you were in the bloodstream of the city,” said Barry, now an assistant coach with Phoenix. “You got out of the arena and you could walk across the street to Lazy J’s (Jalisco’s) and do karaoke with a bunch of fans who were just at the game. You could go to First Street and hop into a steakhouse and have a meal with fans who just left the game.

“To lose all that … it was a gut punch to a city that loved basketball, loved its team and had a relationship with the team that was unique.”

Portland Trail Blazers play-by-play announcer Kevin Calabro, who announced Sonics games for 22 years, said fans still ask him regularly if and when the Sonics will return, which is attributed to the connection formed during those memorable years in the 1990s.

“You had this great amalgam of cutting-edge technology with the internet coming to life and this great music scene and the Sonics bursting at the seams,” Calabro said. “And it all came together on winter nights at The Barn, as we used to call KeyArena. Jeff Ament (Pearl Jam bassist) was down in the baseline seats all the time, Eddie Vedder (Pearl Jam singer) was around, Screaming Trees … all these bands would show up.

Advertisement

“And when George Karl took over, it just lit a fire. There were so many great characters … and they were all involved with the community. You could feel them, touch them, see them at the clubs, hang with them. It was special.”

Wansley, the store manager who hangs the Sonics jerseys from wall to wall, is a lifelong Seattle resident. She said her deepest bonds are with the Sonics because she experienced them in everyday life. She saw Nate McMillan and Sam Perkins at Bellevue Square, Kemp and Gary in the store, Dana Barros here, Schrempf there.

“It was something that just connects you to them,” Wansley said. “You would go to the game, then see them out … and I don’t know how it is in other cities, but they were just out in the community so much. It would be like, ‘Hey, I just saw you play …’ ”


Seattle has been down this road of anticipation before. The 2013 bid to relocate the Kings to Seattle was so close to happening — and so ugly in its particulars — that its downfall left some scars.

But the overall sentiment today is that Seattle is well positioned, if not a leader when expansion becomes a reality. Much of the optimism stems from Climate Pledge Arena, the refurbished KeyArena, which now houses the NHL’s Seattle Kraken.

Advertisement

“There literally hasn’t been a week where I haven’t been asked about the Sonics or the NBA or how we got screwed,” said Bob Whitsitt, who was president and general manager of the Sonics from 1986-94. “And for years, I said to them — right or wrong — that Seattle was not in a position to even be considered for a team until they have an NBA-ready facility.

“And that giant hurdle has now been cleared with Climate Pledge Arena. As a city, we know we have a facility that works. That doesn’t guarantee you a team, but you can be guaranteed not to get a team by not having a facility. So, the biggest thing has been taken off the board.”

Whitsitt still lives in Seattle and said he is encouraged by a potential ownership group led by Kraken owners David Bonderman and his daughter, Samantha Holloway. Bonderman also is a minority owner of the Boston Celtics.

“My support is behind them,” Whitsitt said. “They are the right ones. They are the perfect people to lead the thing. And the Seattle market is not only great, it is ready.”

Last month, more than 18,000 sold out the LA Clippers and Trail Blazers exhibition game at Climate Pledge Arena, which more than caught the eye of coaches Chauncey Billups of the Blazers and Tyronn Lue of the Clippers.

Advertisement

“I mean, everybody talks about it,” Billups said. “This is obviously a desired city, a market that people love … it makes the most sense. It’s already been very successful, the market has, so it makes a lot of sense. We just have to wait on it.”

Added Lue: “It’s a great environment, a great place to play … they’ve done a great job with this arena.”

Brian Robinson, a Seattle real estate investor, heads Seattle NBA Fans, the group that hosted the event with Karl, Lewis, Ellis and the mayor. He has 250 community leaders and 50 CEOs behind his movement. He also headed a 2010 group that tried to find an arena solution to lure the Sonics back. He said then, it was difficult to get business leaders and companies behind him.

“Now, no one ever says no,” said Robinson, 51. “People see the change in tone from the commissioner and they see a path. Everyone wants to be a part of it. I just feel like the people of Seattle are over the negativity and they are ready to have this journey be something meaningful.”

Mayor Harrell and Knox, the CEO of the Seattle Sports Commission, are envisioning a future where Sonics players become role models and inspire youth to not only participate in basketball, but dream. Seattle has a long history of producing NBA talent, including Brandon Roy, Jason Terry, Jamal Crawford, Paolo Banchero and Dejounte Murray. Barry thinks the Sonics can help inspire others.

Advertisement

“How do you dream bigger if you don’t see it in front of you?” Barry asked. “I was thinking if I never went to Golden State games as a kid to watch Chris Mullin, Tim Hardaway and Mitch Richmond, how much of my devotion and love of the game would have been depleted by not having the touch, the autograph, the memories? The impact can’t be overstated.

“There’s almost 20 years of kids in Seattle who never saw one game in their city of LeBron James, one of the greatest players who ever played. Twenty years of kids, and parents for that matter, who haven’t had that community, that environment, that experience. It hurts.”

go-deeper

GO DEEPER

Jamal Crawford, godfather of Seattle hoops, still getting buckets, giving back

Last month, Barry thought back to the day when he penned the “When It Rains” poem. He rifled through his files and found it.

“Even reading it again, I was like, ‘Man, I still feel this way. It sucks,” Barry said. “I was sad. Legitimately sad. But right now, I don’t think there has ever been more sentiment or momentum than right now. And I hope it’s not another carrot in front of the rabbit situation. I hope this momentum is true and honest and there is potential for the green and gold to be back there.”

Advertisement

It was the same thought he had 16 years ago, in San Antonio as he closed his poem.

“… A chapter left unwritten, a generation with a gap,

Forty-one years of NBA action and now no one can clap

But here is a silver lining … above every cloud’s a sun

And the possibility is something we hold on to even if slim to none

Advertisement

For faith and hope and love are tenants

Of the days as one grows old

And for all at stake, those clouds will break

And we will see the green and gold.”

(Illustration: Meech Robinson / The Athletic; photos: Steph Chambers, Tim DeFrisco, Otto Greule Jr, Andy Hayt, Jeff Reinking, Terrence Vaccaro / Getty Images)

Advertisement
Continue Reading

Trending