Culture
Ranking PWHL team names and logos: Which of the six new combos is our No. 1?
By Hailey Salvian, Shayna Goldman and Sean Gentille
We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to waste any more time.
Which of the six new combos — the Boston Fleet, Minnesota Frost, Montréal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres — is our No. 1? How do the rest measure up?
GO DEEPER
PWHL unveils team names and logos: ‘We just couldn’t be more thrilled’
The Athletic’s Hailey Salvian, Shayna Goldman and Sean Gentille teamed up for the definitive ranking.
1. Montréal Victoire
Hailey rank: 1
Sean rank: 3
Shayna rank: 1
Shayna: Everything about Montreal’s look and branding just clicks. Victoire just feels fresh relative to other names associated with Montreal hockey in the past (and present, really). It’s something that works for both French and English speakers, too. The maroon of the color scheme feels grand enough to match the energy that the name brings, and using cream over white adds a classic touch. The navy completes the look and accents the logo. I have nitpicks here or there with the rest of the teams, so the combination of the name and logo makes this an easy No. 1 for me.
Hailey: I was surprised at how much I liked Montreal, considering I wanted the league to go back to Les Canadiennes from the CWHL days. Regardless, Montreal has the best combination of name and logo, which is why it gets the edge over New York and Toronto for me. There’s more detail to appreciate in the Montreal logo specifically, with the fleur-de-lis and the hidden M toward the bottom. “Victoire” is also just a cool name to have for a team with the most clutch player in the history of the women’s game.
Sean: I almost feel bad having them at No. 3. Shayna and Hailey are correct about everything. I really appreciate the freshness of the package — if this one isn’t groundbreaking, it’s pretty close. Also, the logo looks like a diamond! Nobody else said that!
2. Toronto Sceptres

Hailey rank: 3
Sean rank: 2
Shayna rank: 2
Hailey: If you asked me immediately after the PWHL announcement, I’d probably have “Sceptres” lower than No. 3 and maybe I was just being a picky local because I can see Coca-Cola Coliseum from my apartment. But Toronto’s logo might be my favorite of the six and the name is really growing on me – if nothing else it’s certainly unique. The colors look great, and I do think a team like Toronto – with fans who dressed up as spoons and nurses last season – could have a lot of fun with this. Sarah Nurse literally has a brand with the motto “Queen Energy Only.”
Shayna: Absolutely yes to the logo and to the color scheme. The name just … I need some time with this one. The Toronto teaser tweeted out the other day made me think “Royals” or “Monarchs” was the direction here, and I think either of those would have slapped. Sceptres isn’t a bad name and it’s unique to a sports team, it just doesn’t roll off the tongue yet.
Sean: I didn’t like the nickname initially — like, at all — but it grew on me pretty quickly … if we’re grading on a curve. I don’t love a monarchy; Canadian money bothers me for this reason. Still, points for creativity, the originality of a navy-light blue-gold combo and the best logo of the bunch. It’ll sell well with Taylor Swift fans.
Hailey: I didn’t even consider that. Sean might be the biggest Swiftie of the group!
3. New York Sirens

Hailey rank: 2
Sean rank: 1
Shayna rank: 6
Sean: I’m hard to please when it comes to team names. I don’t like collective nouns (i.e., “Kraken”), but I’m also not looking for more Panthers or Vikings. That’s a small sweet spot, and nobody hit it more directly than the Sirens. The logo isn’t my favorite — something about the way the wordmark halves the Y — but I think it’ll pop as a center crest.
The main reason I have them in my top spot: I don’t think any name-logo combo is more cohesive. “Sirens” works as a reference to hockey, yes, but also Long Island Sound, and I continue to love that shade of teal, especially in concert with the New York Liberty and Gotham FC. It’s the total package.
Hailey: I was Team New York Sirens until my last-minute swerve to the Montreal bandwagon. I think the name Sirens is my favorite, but the Montreal logo was the tie-breaker in my ranking. The colors are great, and the synergy with women’s sports in the tri-state area is a nice touch. This team has a lot of potential with in-arena activations, too. Can we get a giant siren?
Shayna: I absolutely love New York leaning into teal to stay consistent with the Liberty and Gotham FC. But the name is a no from me. I know it’s probably a reference to the water, but my immediate thought was: “We get it, New York’s loud with a lot of sirens.” I actually would prefer the Sound, which was one of those original trademarks leaked last year. That made sense for a team that bounced among New York, Connecticut and New Jersey. As for the logo – remember the Superman S you probably sketched on your notebook in middle school? This feels like a dressed-up version of that.
4. Boston Fleet

Hailey rank: 4
Sean rank: 4
Shayna rank: 3
Sean: I had a pretty defined top three and bottom three — half the brands seem to be going for one thing, and half another — and Boston was the best of the second batch based largely on the logo. It helps that the letter ‘B’ looks so much like a fishhook, but credit where it’s due. I also spy a bit of a Hartford Whalers reference, if you look from the side. Is that me projecting? Perhaps. In any case, it’s fine. A little uninspired, but fine. As for the name, I don’t like “Fleet,” but I also dislike it less than the other (Anglo) collective nouns.
Hailey: While Boston is a tier below Montreal, New York and Toronto, it’s also the best of the rest for me. The logo is far superior to Ottawa and Minnesota – the details inside the B and the anchor shape – though I like the “Charge” name more than “Fleet.” I can’t imagine it’s easy developing a sports brand in a city with the Red Sox, Bruins and Celtics, but this is a nice entry.
Shayna: Boston may have one of the coolest logos here, which really boosts its ranking. The anchor-like B is just so sharp. If that W is an intentional reference to the Whalers, I like it even more as a way to celebrate New England hockey in the post-Connecticut Whale era. The name I was initially sour on, but it’s not that bad. It’s a nice nod to Boston’s history and overall being a major seaport.
5. Minnesota Frost

Hailey rank: 5
Sean rank: 5
Shayna rank: 5
Shayna: I was really rooting for the “Reign” here with the purple scheme as a nod to Prince, but this isn’t a bad direction. The Minnesota Frost is honestly a pretty sick name that makes a lot of sense for a hockey team without being too cheesy and literal. The reason they don’t rank higher isn’t because the other teams are all so incredible that it was a process of elimination. The logo just falls short and drags the entire branding down. The ‘F’ is a promising start, but feels so incomplete.
Sean: This feels more like a create-a-team template than any of the others. I guess the negative space creates a mountain, which … it’s something. Points for purple.
Hailey: More than the other teams, Minnesota feels like a victim to the legal process when it comes to naming sports teams in 2024. The Ontario Reign already exist in the AHL, and the league clearly wanted new names it could fully own. I honestly don’t dislike the Frost – or any of the names for that matter – and I love the colors, but I can’t stop thinking about the F being on a cartoon superhero. I thought it was Frozone, but he doesn’t wear purple.
6. Ottawa Charge

Hailey rank: 6
Sean rank: 6
Shayna rank: 4
Shayna: Ottawa is very middle-of-the-road for me. I think the more I look at it, the more I find flaws with it. The color scheme doesn’t reinvent the wheel, but red-yellow-white is bright and eye-catching on the ice which I can appreciate. But I second what Sean said earlier on collective nouns for team names. And the logo (plus the color scheme) is giving knock-off Calgary Flames. I do love the Flames look and logo, so it’s not necessarily a bad thing. It just isn’t my favorite!
Hailey: I honestly don’t have strong feelings about Ottawa: The name works well enough for me, and the logo is fine. The whole electric charge vibe would have been cool if Daryl Watts was still on the team. Too soon! I’m sorry!
Sean: “Go Charge Go” is going to be a great arena chant, but the rest of it looks way too close to a software company logo from, like, 1997 for my taste. Sorry.
(Images courtesy of PWHL)
Culture
What America’s Main Characters Tell Us
Literature
Oedipa Maas from ‘The Crying of Lot 49’ (1966) by Thomas Pynchon
“The unforgettable, cartoonish protagonist of this unusually short novel is a California housewife accidentally turned private investigator and literary interpreter, and the mystery she’s attempting to solve — or, more specifically, the conspiracy she stumbles upon — is nothing less than capitalism itself,” says Ngai, 54. “As Oedipa traces connections between various crackpots, the novel highlights the peculiarly asocial sociality of postwar U.S. society, which gets figured as a network of alienations.”
Sula Peace from ‘Sula’ (1973) by Toni Morrison
“Sula arguably begins to disappear as soon as she’s introduced — despite the fact that the novel bears her name. Other characters die quickly, or are noticeably flat. This raises the politically charged question of who gets to ‘develop’ or be a protagonist in American novels and who doesn’t. The novel’s unusual character system is part of its meditation on anti-Black racism and historical violence.”
The speaker of ‘Lunch Poems’ (1964) by Frank O’Hara
“Lyric poems are fundamentally different from narrative fiction in part because they have speakers as opposed to narrators. Perhaps it’s a stretch to nominate the speaker of ‘Lunch Poems’ as a main character, but this book changed things by highlighting the centrality of queer counterpublics to U.S. culture as a whole, and by exploring the joys and risks of everyday intimacy with strangers therein.”
This interview has been edited and condensed.
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Culture
Poetry Challenge: Memorize “The More Loving One” by W.H. Auden
Let’s memorize a poem! Not because it’s good for us or because we think we should, but because it’s fun, a mental challenge with a solid aesthetic reward. You can amuse yourself, impress your friends and maybe discover that your way of thinking about the world — or even, as you’ll see, the universe — has shifted a bit.
Over the next five days, we’ll look closely at a great poem by one of our favorite poets, and we’ll have games, readings and lots of encouragement to help you learn it by heart. Some of you know how this works: Last year more Times readers than we could count memorized a jaunty 18-line recap of an all-night ferry ride. (If you missed that adventure, it’s not too late to embark. The ticket is still valid.)
This time, we’re training our telescopes on W.H. Auden’s “The More Loving One” — a clever, compact meditation on love, disappointment and the night sky.
Here’s the first of its four stanzas, read for us by Matthew McConaughey:
The More Loving One
Looking up at the stars, I know quite well
That, for all they care, I can go to hell,
But on earth indifference is the least
We have to dread from man or beast.
Matthew McConaughey, actor and poet
In four short lines we get a brisk, cynical tour of the universe: hell and the heavens, people and animals, coldness and cruelty. Commonplace observations — that the stars are distant; that life can be dangerous — are wound into a charming, provocative insight. The tone is conversational, mixing decorum and mild profanity in a manner that makes it a pleasure to keep reading.
Here’s Tracy K. Smith, a former U.S. poet laureate, with the second stanza:
How should we like it were stars to burn
With a passion for us we could not return?
If equal affection cannot be,
Let the more loving one be me.
Tracy K. Smith, poet
These lines abruptly shift the focus from astronomy to love, from the universal to the personal. Imagine how it would feel if the stars had massive, unrequited crushes on us! The speaker, couching his skepticism in a coy, hypothetical question, seems certain that we wouldn’t like this at all.
This certainty leads him to a remarkable confession, a moment of startling vulnerability. The poem’s title, “The More Loving One,” is restated with sweet, disarming frankness. Our friend is wearing his heart on his well-tailored sleeve.
The poem could end right there: two stanzas, point and counterpoint, about how we appreciate the stars in spite of their indifference because we would rather love than be loved.
But the third stanza takes it all back. Here’s Alison Bechdel reading it:
Admirer as I think I am
Of stars that do not give a damn,
I cannot, now I see them, say
I missed one terribly all day.
Alison Bechdel, graphic novelist
The speaker downgrades his foolish devotion to qualified admiration. No sooner has he established himself as “the more loving one” than he gives us — and perhaps himself — reason to doubt his ardor. He likes the stars fine, he guesses, but not so much as to think about them when they aren’t around.
The fourth and final stanza, read by Yiyun Li, takes this disenchantment even further:
Were all stars to disappear or die,
I should learn to look at an empty sky
And feel its total dark sublime,
Though this might take me a little time.
Yiyun Li, author
Wounded defiance gives way to a more rueful, resigned state of mind. If the universe were to snuff out its lights entirely, the speaker reckons he would find beauty in the void. A starless sky would make him just as happy.
Though perhaps, like so many spurned lovers before and after, he protests a little too much. Every fan of popular music knows that a song about how you don’t care that your baby left you is usually saying the opposite.
The last line puts a brave face on heartbreak.
So there you have it. In just 16 lines, this poem manages to be somber and funny, transparent and elusive. But there’s more to it than that. There is, for one thing, a voice — a thinking, feeling person behind those lines.
When he wrote “The More Loving One,” in the 1950s, Wystan Hugh Auden was among the most beloved writers in the English-speaking world. Before this week is over there will be more to say about Auden, but like most poets he would have preferred that we give our primary attention to the poem.
Its structure is straightforward and ingenious. Each of the four stanzas is virtually a poem unto itself — a complete thought expressed in one or two sentences tied up in a neat pair of couplets. Every quatrain is a concise, witty observation: what literary scholars call an epigram.
This makes the work of memorization seem less daunting. We can take “The More Loving One” one epigram at a time, marvelling at how the four add up to something stranger, deeper and more complex than might first appear.
So let’s go back to the beginning and try to memorize that insouciant, knowing first stanza. Below you’ll find a game we made to get you started. Give it a shot, and come back tomorrow for more!
Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.
Question 1/6
Looking up at the stars, I know quite well That, for all they care, I can go to hell,
Tap a word above to fill in the highlighted blank.
Your first task: Learn the first four lines!
Let’s start with the first couplet. Fill in the rhyming words.
Monday
Love, the cosmos and everything in between, all in 16 lines.
Tuesday (Available tomorrow)
What’s love got to do with it?
Wednesday (Available April 22)
How to write about love? Be a little heartsick (and the best poet of your time).
Thursday (Available April 23)
Are we alone in the universe? Does it matter?
Friday (Available April 24)
You did it! You’re a star.
Ready for another round? Try your hand at the 2025 Poetry Challenge.
Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.
Illustrations by Daniel Barreto.
Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.
Culture
Famous Authors’ Less Famous Books
Literature
‘Romola’ (1863) by George Eliot
Who knew that there’s a major George Eliot novel that neither I nor any of my friends had ever heard of?
“Romola” was Eliot’s fourth novel, published between “The Mill on the Floss” (1860) and “Middlemarch” (1870-71). If my friends and I didn’t get this particular memo, and “Romola” is familiar to every Eliot fan but us, please skip the following.
“Romola” isn’t some fluky misfire better left unmentioned in light of Eliot’s greater work. It’s her only historical novel, set in Florence during the Italian Renaissance. It embraces big subjects like power, religion, art and social upheaval, but it’s not dry or overly intellectual. Its central character is a gifted, freethinking young woman named Romola, who enters a marriage so disastrous as to make Anna Karenina’s look relatively good.
It probably matters that many of Eliot’s other books have been adapted into movies or TV series, with actors like Hugh Dancy, Ben Kingsley, Emily Watson and Rufus Sewell. The BBC may be doing even more than we thought to keep classic literature alive. (In 1924, “Romola” was made into a silent movie starring Lillian Gish. It doesn’t seem to have made much difference.)
Anthony Trollope, among others, loved “Romola.” He did, however, warn Eliot against aiming over her readers’ heads, which may help explain its obscurity.
All I can say, really, is that it’s a mystery why some great books stay with us and others don’t.
‘Quiet Dell’ (2013) by Jayne Anne Phillips
This was an Oprah Book of the Week, which probably disqualifies it from B-side status, but it’s not nearly as well known as Phillips’s debut story collection, “Black Tickets” (1979), or her most recent novel, “Night Watch” (2023), which won her a long-overdue Pulitzer Prize.
Phillips has no parallel in her use of potent, stylized language to shine a light into the darkest of corners. In “Quiet Dell,” her only true-crime novel, she’s at the height of her powers, which are particularly apparent when she aims her language laser at horrific events that actually occurred. Her gift for transforming skeevy little lives into what I can only call “Blade Runner” mythology is consistently stunning.
Consider this passage from the opening chapter of “Quiet Dell”:
“Up high the bells are ringing for everyone alive. There are silver and gold and glass bells you can see through, and sleigh bells a hundred years old. My grandmother said there was a whisper for each one dead that year, and a feather drifting for each one waiting to be born.”
The book is full of language like that — and of complex, often chillingly perverse characters. It’s a dark, underrecognized beauty.
‘Solaris’ (1961) by Stanislaw Lem
You could argue that, in America, at least, the Polish writer Stanislaw Lem didn’t produce any A-side novels. You could just as easily argue that that makes all his novels both A-side and B-side.
It’s science fiction. All right?
I love science and speculative fiction, but I know a lot of literary types who take pride in their utter lack of interest in it. I always urge those people to read “Solaris,” which might change their opinions about a vast number of popular books they dismiss as trivial. As far as I know, no one has yet taken me up on that.
“Solaris” involves the crew of a space station continuing the study of an aquatic planet that has long defied analysis by the astrophysicists of Earth. Part of what sets the book apart from a lot of other science-fiction novels is Lem’s respect for enigma. He doesn’t offer contrived explanations in an attempt to seduce readers into suspending disbelief. The crew members start to experience … manifestations? … drawn from their lives and memories. If the planet has any intentions, however, they remain mysterious. All anyone can tell is that their desires and their fears, some of which are summoned from their subconsciousness, are being received and reflected back to them so vividly that it becomes difficult to tell the real from the projected. “Solaris” has the peculiar distinction of having been made into not one but two bad movies. Read the book instead.
‘Fox 8’ (2013) by George Saunders
If one of the most significant living American writers had become hypervisible with his 2017 novel, “Lincoln in the Bardo,” we’d go back and read his earlier work, wouldn’t we? Yes, and we may very well have already done so with the story collections “Tenth of December” (2013) and “Pastoralia” (2000). But what if we hadn’t yet read Saunders’s 2013 novella, “Fox 8,” about an unusually intelligent fox who, by listening to a family from outside their windows at night, has learned to understand, and write, in fox-English?: “One day, walking neer one of your Yuman houses, smelling all the interest with snout, I herd, from inside, the most amazing sound. Turns out, what that sound is, was: the Yuman voice, making werds. They sounded grate! They sounded like prety music! I listened to those music werds until the sun went down.”
Once Saunders became more visible to more of us, we’d want to read a book that ventures into the consciousness of a different species (novels tend to be about human beings), that maps the differences and the overlaps in human and animal consciousness, explores the effects of language on consciousness and is great fun.
We’d all have read it by now — right?
‘Between the Acts’ (1941) by Virginia Woolf
You could argue that Woolf didn’t have any B-sides, and yet it’s hard to deny that more people have read “Mrs. Dalloway” (1925) and “To the Lighthouse” (1927) than have read “The Voyage Out” (1915) or “Monday or Tuesday” (1921). Those, along with “Orlando” (1928) and “The Waves” (1931), are Woolf’s most prominent novels.
Four momentous novels is a considerable number for any writer, even a great one. That said, “Between the Acts,” her last novel, really should be considered the fifth of her significant books. The phrase “embarrassment of riches” comes to mind.
Five great novels by the same author is a lot for any reader to take on. Our reading time is finite. We won’t live long enough to read all the important books, no matter how old we get to be. I don’t expect many readers to be as devoted to Woolf as are the cohort of us who consider her to have been some sort of dark saint of literature and will snatch up any relic we can find. Fanatics like me will have read “Between the Acts” as well as “The Voyage Out,” “Monday or Tuesday” and “Flush” (1933), the story of Elizabeth Barrett Browning’s cocker spaniel. Speaking for myself, I don’t blame anyone who hasn’t gotten to those.
I merely want to add “Between the Acts” to the A-side, lest anyone who’s either new to Woolf or a tourist in Woolf-landia fail to rank it along with the other four contenders.
As briefly as possible: It focuses on an annual village pageant that attempts to convey all of English history in a single evening. The pageant itself interweaves subtly, brilliantly, with the lives of the villagers playing the parts.
It’s one of Woolf’s most lusciously lyrical novels. And it’s a crash course, of sorts, in her genius for conjuring worlds in which the molehill matters as much as the mountain, never mind their differences in size.
It’s also the most accessible of her greatest books. It could work for some as an entry point, in more or less the way William Faulkner’s “As I Lay Dying” (1930) can be the starter book before you go on to “The Sound and the Fury” (1929) or “Absalom, Absalom!” (1936).
As noted, there’s too much for us to read. We do the best we can.
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