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Paige Bueckers vs. JuJu Watkins: How UConn, USC stars will keep women’s basketball in spotlight

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Paige Bueckers vs. JuJu Watkins: How UConn, USC stars will keep women’s basketball in spotlight

USC head coach Lindsay Gottlieb noticed a stranger approaching. She thought maybe she had spilled something and he was going to give her a heads-up. Instead, he stopped near their table and paused.

“Hey, Coach,” he said. “I thought it was you. I’ve gotta ask …”

She waited.

“Is JuJu really 6 foot 2?” he asked.

Gottlieb laughed. She answered — yes, JuJu Watkins is listed at 6 feet 2 — then joked that it depends on how much of Watkins’ iconic bun is counted. A big guard in the even bigger Big Ten was an enticing prospect for this L.A. sports fan. Even in the summer, he was eagerly anticipating the season, which will see USC — a team that appeared on national networks just three times last season before its postseason run to the Elite Eight — on ESPN, FOX, FS1 and NBC nine times before the Big Ten tournament.

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He thanked Gottlieb, wished her luck and went on his way.

The exchange felt oddly familiar to Gottlieb, just not as the head coach of USC, a program she took over in 2021 when it was a basement dweller in the Pac-12. Instead, it reminded her of experiences during two seasons as a Cleveland Cavaliers assistant, when insatiable NBA fans wanted to break down every potential matchup and moment.

“For those of us who have really followed this game for a long time, we’ve known there have been great players before, we’ve known the great stories before, but now to see the rest of the world catch on and pay attention is really cool,” Gottlieb said. “Then you add to it this kind of position I’ve been thrust into, where we’re one of the programs that has one of these star players who is getting a ton of this attention. It’s a great responsibility. It’s a great opportunity.

“None of it is lost on me, that we’re sort of in the apex of this moment.”

More than 2,500 miles across the country, UConn coach Geno Auriemma can relate. For nearly four decades, some of the greatest stars to play the game have come through the Huskies’ gym. Yet the fanfare didn’t match what he saw on the men’s side.

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Until now.

In early October, UConn announced it had sold out its season ticket packages for the first time since the 2004-05 season, after Diana Taurasi won a national championship as a senior.

That didn’t happen during the Maya Moore or Breanna Stewart years, or after 111 straight wins or four straight national titles. Not until now — Paige Bueckers’ final season in Storrs.

“There are people who have never had an opinion that have an opinion now or they want to know things that they never wanted to know, but now they’re familiar with names and events that in the past they wouldn’t think twice of,” Auriemma said. “The die-hard fans, they can’t wait for the season to start. But the casual fan has tuned in and got a sip of it, and now they’re intrigued.”

That groundswell of attention for women’s basketball is undeniable. Every number backs it up. Last season’s NCAA Tournament set viewership records, including a title game that drew 18.9 million viewers (besting the men’s title game by nearly 4 million, something most fans assumed could never happen). Iowa star Caitlin Clark’s uncanny knack for the big moment and ability to nail logo 3s drew in millions, but those fans found other players, teams and games to enjoy. Even taking Iowa’s NCAA Tournament games out of the equation, last year’s ESPN viewership rose 43 percent during March Madness.

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Clark’s draw, as well as Angel Reese’s at LSU, continued into the WNBA. Indiana Fever attendance and viewership numbers soared; the same was true for Reese’s Chicago Sky. Again, these new WNBA fans stayed for the other massive talents.


Paige Bueckers’ Huskies bested JuJu Watkins’ Trojans in the Elite Eight, but both players registered 20-point double-doubles. (Steph Chambers / Getty Images)

Stars propel sports and leagues. They lure casual observers and convert them to die-hards. After Clark and Reese departed for the WNBA, there’s no letdown for college basketball stars helping carry the sport’s weight, but attention will be focused on two.

Anchoring two coasts, two conferences and two national title contenders are USC’s Watkins and UConn’s Bueckers. They’re playing at programs that are iconic in their own ways and recognizable worldwide. They’re both elite — potentially generational — and have the ball in their hands more than almost anyone else.

Watkins is the reigning Freshman of the Year attempting to resurrect the Trojans, who haven’t been relevant in her lifetime. She’s the hometown kid who turned out stars like Kevin Hart, Saweetie, LeBron James and John Wall at last season’s home games. The smoothness to her game and effortless quality make it seem like she has never rushed on the floor, whether she’s pulling up from 3 or attacking the basket (or hitting a shot anywhere in between).

Bueckers, who won national Player of the Year as a freshman four years ago, is in her final season at UConn. Even with its vaunted legacy, few high school players were more heralded coming into Storrs than she was. And yet, in her fifth year, a national championship — of which UConn has won 11 — has eluded Bueckers. She’s a rangy guard with enough savvy inside that even when she played the four last season, she was still named an All-American. A player so confident that she trademarked her nickname, “Paige Buckets,” before her sophomore season.

Watkins’ and Bueckers’ play, storylines and celebrity, as well as USC and UConn’s December meeting (a rematch of last season’s Elite Eight) are reasons people, including new fans, will tune in for women’s hoops this season.

But unlike players before them with those same attributes, they’re competing at a time of unprecedented transformation.

Because of an investigation that exposed grievous disparities in NCAA men’s and women’s basketball, the NCAA was forced to invest more in the women’s NCAA Tournament. Because of growing attention, ESPN — the women’s NCAA Tournament media partner — anted up last year and paid big money for the media rights to broadcast the event. Because of NIL, players such as Bueckers and Watkins are recognizable outside of women’s basketball circles, partnering with major companies like Nike and Gatorade. Watkins was spotted at the 2024 Cannes Lions Festival, threw out the first pitch at a June Los Angeles Dodgers game and won the ESPY for Best Breakthrough Athlete. Bueckers attended the U.S. Open, where Frances Tiafoe and Coco Gauff shouted her out, sat front row at New York Fashion Week and was featured on the JumboTron at a Los Angeles Rams game.

“There’s no boundaries on us, and because of that, you’re seeing talent, you’re seeing coaching, you’re seeing fan support, you’re seeing viewership — you’re seeing all of those things,” South Carolina coach Dawn Staley said. “This is probably the biggest movement in our game in its history, and it couldn’t happen at a more perfect time. … There are so many people tuned in; we met the moment.”

To continue meeting that moment, women’s basketball needs the next wave of stars. It needs teams with compelling storylines (Staley’s Gamecocks are a perfect example as reigning champs coming back to repeat after an undefeated season), but it also needs individuals like Watkins and Bueckers, whose stories and journeys this season will be as compelling as their play on the floor.

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“It’s great that we have them because it would be a shame to follow up the star power of last year and then not be able to add to it this season,” Auriemma said. “We need to showcase these guys and these teams, and we need to play well. We need to give all these new people that are going to be watching something to be excited about so they want to come back.”

If Bueckers and Watkins do what their coaches believe, then new fans will certainly have reasons to keep tuning in and finding their next favorite players once Bueckers and Watkins move on to the pros.

Auriemma and Gottlieb, who have been around this game for decades, know this moment isn’t just different; it’s long overdue. What comes next (or, really, who comes next) will be what pushes the sport forward.

(Illustration: Meech Robinson / The Athletic; Top photos of Paige Bueckers and JuJu Watkins: G Fiume / Getty Images, Brian Rothmuller / Icon Sportswire via Getty Images)

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The 2024 Baseball Trivia Extravaganza: Take our mega quiz to test yourself!

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The 2024 Baseball Trivia Extravaganza: Take our mega quiz to test yourself!

When last we saw a Major League Baseball game, the Los Angeles Dodgers were celebrating a World Series title at Yankee Stadium. If you’re a trivia lover like me, you might have noticed a historical oddity: The Dodgers have now clinched a championship at three different versions of Yankee Stadium — the original (in 1955), the renovated original (in 1981) and the current one (in 2024).

Yet how many times have the Dodgers clinched on their home field? Just once, in 1963 — also against the Yankees, naturally.

Those kinds of connections are everywhere in this wonderfully zany sport. To score well on our annual holiday Trivia Extravaganza, it’s best to keep them in mind. Good luck with the nifty fifty questions for 2024, my baseball friends. You may need it.

(For the best results on mobile, you may want to take the quiz directly at this link.)

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(Top illustration: Will Tullos / The Athletic; Luke Hales, Nick Cammett, Mark Cunningham / Getty Images)

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A guide to Christmas-themed trading cards: From Santa Claus to Clark Griswold

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A guide to Christmas-themed trading cards: From Santa Claus to Clark Griswold

Sports stars, celebrities, and even cryptocurrency all have rookie cards… but does Santa Claus? It’s a question you may ask yourself after consuming a little too much nutmeg. And since the season of giving is officially here, I want to spread some holiday cheer by highlighting Christmas-themed trading cards, which is a bigger niche than you may realize.

So let’s dive into a fun corner of the trading card world, one dominated by the GOAT of gift giving himself: Old St. Nick.

A brief history of Santa Claus trading cards


An 1891 Woolson Spice card. (Photo: eBay)

There isn’t a concrete origin story of Santa Claus trading cards, but some of the first examples in the United States date back to the late 1800s. Ohio-based company Woolson Spice created several artistic Christmas trading cards featuring Santa sitting around the tree with children or on his sleigh. Woolson Spice used the back of the cards to advertise its products, such as Lion Coffee.

There technically isn’t a card from the 19th century that’s coined as Santa’s “true” rookie card among the collecting community, but one of his most known from the time can be found in the 1890 Duke Holidays set. The popular tobacco company produced a 50-card set featuring three Christmas cards, but only the U.S. variation included Santa Claus. According to Professional Sports Authenticators’ (PSA) graded population report, the company has authenticated less than 15 copies. An example of the card is even in the Metropolitan Museum of Art’s collection.


1890 Duke Holidays Christmas, U.S. card. (Photo: Metropolitan Museum of Art)

It’s fascinating to see Santa Claus’ evolution from how he was depicted back then compared to today. Many early picture cards showed a thinner-looking version, sometimes dressed in a green or brown suit. It was Coca-Cola’s advertisements starting in the early 1930s that cemented the image of Santa Claus that we have today (although it was political cartoonist Thomas Nast who originated it in the 1860s). And yes, there are trading cards featuring those old Coke ads that were made in the 1990s.

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In the late 1980s, the sports card industry exploded in popularity and began producing more and more sets. One of the first Santa Claus cards that caught the attention of modern collectors is the iconic 1989 Pro Set Football card. The promotional card was given to card shop owners and dealers during the holidays and could not be pulled out of packs, which heightened demand for it.


1989 Pro Set promo card. (Photo: eBay)

The front of the card lists Santa Claus as a “player-coach” and depicts him wearing a baseball cap bearing his own name and a red satin jacket emblazoned with the NFL logo. Inexplicably, he is holding up the very same trading card that he is on, creating a mind-bending card-ception loop. Behind Santa Claus, through a snow-covered window are two Pro Set executives dressed as elves (Leaf remade this card in 2021 with a selection of notable figures ranging from Donald Trump to Pele there instead, which can complicate searches for the more valuable original). The back of the card features Santa Claus’ vital info and a scouting report.

It was such a hit that Pro Set began putting Santa Claus cards into its sets starting in 1990. All of those were printed in far higher quantities, making them easy to obtain today, but the ‘89 card is still highly sought after, with “gem mint” PSA 10 graded copies selling for around $500 to $750.

As the sports card industry continued to innovate in the 1990s, it opened up new opportunities to celebrate the holidays through autograph and memorabilia cards. One of the first autographed cards of Santa Claus can be found in 1991’s Pro Line Portraits with the rarest version limited to 200 copies.

In 1998, Upper Deck produced an oversized Kris Kringle promo card featuring a velvety red piece of “holiday-worn jersey” that was exclusive to the company’s Collector’s Club members. The card can be found on eBay for around $20.

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In 2007, Topps created the most comprehensive offering yet, with a special Santa Claus Holiday Set that contains 18 cards, all featuring versions of Santa Claus on Topps’ most popular designs of all time, including a Kris Kringle relic card, an autograph card, and a rookie card that pays homage to Mickey Mantle’s famous 1952 Topps card. Instead of being a “Topps Certified Autograph,” the signed card in this set is a “Topps Santafied Autograph,” with the back of the card insisting, “Santa himself signed this card with the very pen he uses to make his list of all the naughty and nice children around the world.” The back of the relic card, bearing a piece of Santa’s suit, says, “Topps acquired this suit from Santa himself, who requested it be spread as far and as wide as possible so everyone could have a piece of his holiday spirit to cherish and revisit whenever they wish.”


2007 Topps Holiday Set. (Photo: eBay)

In recent years, Topps has produced more Santa Claus autograph and relic cards for its holiday baseball sets (more on those in a minute), but the disclosures have gotten decidedly less whimsical. “The relic on this card is not from anything at all,” says the back of a 2019 offering.

Over the last decade or so, the hobby’s annual holiday set releases have produced more Santa Claus trading cards than ever before. In the most recent Topps Holiday set releases, collectors can pull rare chase cards of other classic North Pole characters such as Mrs. Claus, Frosty the Snowman, the Gingerbread Man, and more.

Holiday-themed sports sets

The sports card industry offers a few holiday-themed sets that bring a seasonal vibe to collecting with unique player-worn holiday sweater cards and festive super short print variations.

The main baseball card release centered around this festive time of the year is Topps Holiday. First produced in 2016, the set has holiday-inspired designs of the MLB’s rookies and stars where you can find hidden elves, snowflakes, and Christmas lights on cards. Collectors can pull autograph cards, player-worn Christmas hat relics, and those aforementioned rare relic/auto cards of Santa Claus. Topps Holiday sets are retail exclusives that can be found online and in stores like Target and Walmart.

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2024 Topps Holiday Bobby Witt, Jr. image variation. (Photo: eBay)

A few years after the first Topps Holiday release, Panini, which produces NFL and NBA licensed trading cards, began offering Hoops Basketball and Donruss Football holiday-themed sets that have also become popular with collectors. In 2022 Donruss Football, Panini released a visually stunning Santa Claus Downtown insert. The ultra-rare case hit (there has traditionally been only one Downtown insert per every couple hundred packs) is still in massive demand, with PSA 10 copies selling for more than $1,500. The one-of-a-kind Clearly Donruss Holo parallel of this card sold for $3,234.71 in June of this year — a record high for a Santa Claus card, according to CardLadder’s database, which tracks card sales across major online marketplaces.

I would consider these products to be more collector-focused, with less monetary value on average than many other sets, but they offer plenty of chase cards and autograph relics of top rookies and stars that can still fetch hundreds of dollars. PSA 10 Topps Holiday base rookie cards of superstars like Aaron Judge and Shohei Ohtani sell for north of $100.

Classic holiday movie trading cards


This Peter Billingsley autographed A Christmas Story card sold for $750. (Photo: eBay)

One of my favorite holiday traditions is to sit back with a glass of eggnog and watch Christmas movies — a genre that is also making its way into trading card forms now. This year, actor Chevy Chase released a Christmas Vacation 35th Anniversary Box Set that offers signed cards of the Griswold family and personally used Chevy Chase relic cards. The limited edition release of 300 boxes quickly sold out, but a few have made it to eBay.

Cryptozoic Entertainment and Marquee Trading Cards recently put out a similar set based on the beloved holiday movie “A Christmas Story” to celebrate the 40th anniversary of the film’s release. Collectors have the chance to pull single and dual autograph cards signed by the cast, hand-drawn sketch cards, and serial-numbered chase cards. Sealed boxes are available on eBay for around $130 and a 1/1 Peter Billingsley (Ralphie) autograph card inscribed “I want a Red Ryder!” has already been pulled from a pack and sold for a penny shy of $1,000.

Billingsley also signed cards for Leaf, some with an “Oh fudge” inscription that are being sold for $99 each — exactly what someone might say after their loved ones find out they spent $99 on a Ralphie autographed card.

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(Top photo: Stephen Pond/Getty Images)

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Utah’s NHL future looks bright after ‘frustrating’ years in Arizona: ‘No excuses anymore’

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Utah’s NHL future looks bright after ‘frustrating’ years in Arizona: ‘No excuses anymore’

SALT LAKE CITY — Nick Bjugstad walked out of a meeting with the Utah coaching staff following Friday’s morning skate still in full uniform when somebody yelled, “Five minutes ‘til the first bus!”

“I can do it,” Bjugstad, in his 13th season, yelled back while laughing as he began to strip out of his gear.

But when he realized a Utah TV reporter wanted to grab him for an interview in advance of the club’s game against the Wild and he had also committed to doing a quick radio hit with the local Minnesota sports station, Bjugstad — the epitome of ‘Minnesota nice’ — said, “I’ll take the second bus.”

That’s when the director of team services approached and told Bjugstad he could Uber back to the team’s hotel. Just give him the receipt and he’d make sure Bjugstad was reimbursed.

As more than one person in the locker room joked, “There’s something that wouldn’t fly last year.”

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In every conversation with a former Arizona Coyotes player, you can sense how refreshing it is to be playing for an owner — Ryan and Ashley Smith and the Smith Entertainment Group — so committed to treating them right after an accelerated $1.2 billion purchase to move an entire franchise virtually overnight.

This goes beyond a $20 Uber ride Bjugstad can easily afford.

Heck, just the mere fact Utah was staying at the Four Seasons in Minneapolis — voted the “Hotel of the Year” last season by 32 NHL clubs — was notable.

“There’s no excuses anymore,” said Utah general manager Bill Armstrong, who has brought most of his staff to Utah after three seasons running the Coyotes’ hockey operations. “We’ll stay in the best hotel in the city, we’ll make sure we have the best food on the road, the best of everything.

“So we’ve taken the excuse factor out of it. That’s all gone for us. We’re provided with the best so there’s no excuses in our organization. We’re still young, we’re still growing, we’re still getting better, but there’s no excuses as far as the way that we’re treated and all the assets we have to use to be the best.”

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From the moment the players touched down in Salt Lake City last spring and were greeted by thousands in an airport hangar and an overstuffed Delta Center to welcome the new NHL franchise, Utah Hockey Club players have felt right at home.

“We walked in and basically we’re looking around like, ‘What is going on?’” Bjugstad said, smiling. “I couldn’t believe it. So that was how it started and then from there, it was just top-notch. Like seriously, treated like kings. Completely first class.

“This is nothing against Arizona. They have die-hard fans. But it became frustrating as players. We wanted news of what was going to happen and there was a lot of limbo for a long period there. So that was probably the most frustrating part. Players and staff, everyone got through it together and then we come here and it’s just a whole other world for us. And it’s fun for the guys that haven’t seen organizations like this and guys that have been in Arizona for so long or have only played for Arizona to come here, get treated so well and realize this is how it is other places. The amenities are great, the interactions with the Smiths have been huge and the fans are so excited.

“This is proof we just had to move on.”

In a single offseason, the Smith Entertainment Group renovated the bowels of Delta Center to give not just the home team a first-class locker room experience that includes a shared coaches room, weight room and trainer’s room with the Utah Jazz, but also the visiting team. NHLers experiencing a road game at Delta Center for the first time have been blown away by the size of the visitors room and the fact they have access to a full gym, hot tub, cold tub and a medical room that’s bigger than many in their home rinks.

They figured out a way to build a temporary practice facility at the Olympic Oval in Kearns, Utah that was used for speed skating at the 2002 Winter Olympics. They built a practice rink on an island right in the middle of the Oval, buying time for the permanent facility to be built by the fall of 2025 in nearby Sandy. The club quickly scooped up 111 acres of a shopping mall and is essentially gutting a Macy’s that will be transformed into a state-of-the-art facility to house the hockey club’s offices.

The Smiths are also leading a downtown revitalization proposal to reimagine a sports and entertainment district just east of Delta Center.

And over the next two or three offseasons for the Jazz and Utah Hockey Club, Delta Center will be renovated to create a better hockey viewing experience ahead of the 2034 Salt Lake City Winter Olympics.

Currently, there are 11,131 unobstructed seats in the arena and another 5,000 where portions of the ice can’t be seen. Luckily, the building has an enormous, picture-perfect center-ice scoreboard that fans can look at if they can’t see part of the game. Yet despite only counting the 11,131 unobstructed seats as capacity, well more than that have been attending games.

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“We’re going to renovate the arena as quickly as we can,” said Chris Armstrong, Utah’s president of hockey operations and not related to Bill. “You start making major changes in the lower bowl and pushing the building out and doing things, we’re going to discover things along the way. Anybody who’s been through a house renovation knows about that.

“But we’re going to try and do it as expeditiously as we can, but we also want to get it right for the fans and during that process make it as minimally disruptive as we can for fans. We will focus on making as many unobstructed seats as we possibly can. We’ve had great demand for the limited view, the single goal view seats this year. People are hungry to get in the building and experience NHL hockey and the environment here at Delta Center. That’s exciting because people are still getting hooked on hockey while they wait for the renovations.”

One idea being played with is a section of seats from the glass to the top of one of the end zones, creating a continuous wall of fans. If that can be achieved, the suites and hospitality areas currently in that end zone would be moved to the other end zone.

Last Wednesday, a few hours before the game, Ryan Smith announced on X that he was giving away tickets for that night’s game against Vancouver, including eight seats in his suite. There was so much demand, Smith quickly got together with SeatGeek and gave away an additional 2,000 single-goal view seats for free. They disappeared in less than an hour.

Pretty neat from an owner who never watches games from inside his snazzy corner suite. Instead, in a tracksuit, he sits along the glass with guests that have included NHL commissioner Gary Bettman, several Jazz players such as former hockey player Lauri Markkanen, former NBA star Dwyane Wade, golfer Tony Finau and music stars Post Malone and Benson Boone.

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That game against the Canucks? Utah rallied from a 2-0 deficit in the third period on goals fittingly by captain Clayton Keller and budding young star Dylan Guenther before Bill Armstrong’s big offseason acquisition, Mikhail Sergachev, won it in overtime.

To see and hear Delta Center erupt was another stark reminder these players are no longer playing in a 4,000-seat college rink as they did the previous two years in Tempe, Ariz.


Utah Hockey Club celebrates Mikhail Sergachev’s overtime goal against the Canucks. (Alex Goodlett / Getty Images)

“Listen, when you’re us and you haven’t had that luxury over the last few years to play out in front of a crowd that big and sold out, it’s a beautiful thing,” Bill Armstrong said. “And it gives you that little extra boost. Down 2-nothing in the third, I think the crowd was what put us over the edge.”

Things haven’t just been special off the ice for the Utah Hockey Club.

They are rolling on the ice, too.

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Andre Tourigny’s club has won seven games in a row on the road and is 6-0-2 in its past eight, 8-1-3 in its past 12 and pulled within a point of a playoff spot in the Western Conference Sunday with a shootout loss to Anaheim.

This is no longer the Coyotes, where Armstrong’s edict was simply to meet the cap floor, acquire dead-money contracts for essentially retired players to help him do that and gobble up as many draft picks and prospects as possible.

Yet because of the latter, the future in Utah is bright with a core that includes Keller, Guenther, Logan Cooley, Lawson Crouse, Nick Schmaltz and Michael Kesselring (who has soared in the wake of injuries to Sean Durzi and John Marino) and prospects on the horizon such as Maveric Lamoureux, Tij Iginla, Dmitriy Simashev and Daniil But.

“A lot of people start a rebuild, not many people finish it,” Armstrong said. “You don’t want to change the plan depending on what’s going on day-to-day. But this summer, we were able to get some players like Sergachev to help push the process along. You’re getting some pieces that allow you that opportunity to become better and take that next step.

“It’s interesting — you got all the cap space, but that cap space goes quick with a couple of bad decisions. We just try to stay to the timelines and stay to the rebuild to be true to the sense that we want everybody roughly the same ages to some degree, to kind of grow together. The Sergachevs of the world joining the Kellers, the Crouses, and now the Cooleys and Guenthers and that. We added Cup winners — Sergachev, (Kevin) Stenlund, (Ian) Cole, (Robert) Bortuzzo. When we’re going through the rough times and we’re beat up physically and we have some injuries, those guys keep that ship going pretty straight for us.”

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Armstrong laughed when asked what he considers the timeline for Utah’s rebuild.

“I was in Montreal last year and I pointed to the banner when somebody asked me the same question,” Armstrong said. “I pointed to their last Cup banner and I go, ‘Thirty years ago you won a Stanley Cup.’ There’s a patience aspect that has to go into this where you have to look at the numbers and you’ve got to do the research. The research is that the quickest team ever to come out of the rebuild was the Penguins and they did it with Sidney Crosby, Marc-Andre Fleury, Evgeni Malkin and Kris Letang and they did it within a five-year period. Most rebuilds are somewhere between five to 16 years sometimes to get it done.

“We’re in Year 4 and we’ve been able to, because of COVID and the bad contracts, we were able to accelerate that in the sense of we were able to get a lot more quantity of really good prospects early on. They’re going to filter in the next three to four years. But the good news is the team on the ice right now is a good team and then we’re going to look to add one or two of our prospects to come in over the next few years and you’ll see the team kind of grow and get better.”

But as Armstrong quickly reiterated, the excuse factor of the Coyotes’ yesteryear and their old ownership is gone.

“When you talk about the bull—-, you’re dealing with the negative,” Armstrong said. “Constant stories of negativity. After a while, that gets to players. They want to go to the rink and concentrate on hockey and whether you play bad or well or good, you’re just dealing with hockey. So that makes it easier for the players instead of all the negativity that they couldn’t control that surrounded them.

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“So on this end, it’s been really a positive thing and I think our players finally feel like they’re a top-notch NHL franchise. The Smiths have gone above and beyond. The NHL has taken something that was bad and made it good. (Bettman) deserves a lot of credit along with Ryan and Ashley and Chris Armstrong on how they’ve been able to transform it.”

Utah’s eventual nickname and logo are in the final stages and will be announced this offseason, Chris Armstrong said. On Nov. 15, Utah jerseys went on sale and sold out in 24 hours.

Fans lined up at the team store, and Utah set a Delta Center single-day sports event sales record. It beat the previous record — set at its inaugural game against the Chicago Blackhawks on Oct. 8 when other merchandise was available — by 48 percent.

In fact, only one game in NHL regular-season and playoff history had a higher single-game net merchandise sales total: the Golden Knights’ clinching win in Game 5 of the 2023 Stanley Cup Final at T-Mobile Arena on June 23, 2023.

Utah’s closing in on a playoff spot, but you also won’t catch Bill Armstrong jumping for joy and getting ahead of himself just yet.

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“It’s been nice for the guys to be rewarded with this win streak,” Armstrong said. “But there’s no nights off in the NHL. I mean, the greatest thing that you can say about our league is the parity. Every night’s a battle. So just when you think you got it mastered, you don’t. Success in the NHL is rented, and rent’s due every day.”

(Photos of Clayton Keller, Delta Center and Ryan Smith: Jamie Sabau / Getty Images)

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