Culture
Paige Bueckers vs. JuJu Watkins: How UConn, USC stars will keep women’s basketball in spotlight
USC head coach Lindsay Gottlieb noticed a stranger approaching. She thought maybe she had spilled something and he was going to give her a heads-up. Instead, he stopped near their table and paused.
“Hey, Coach,” he said. “I thought it was you. I’ve gotta ask …”
She waited.
“Is JuJu really 6 foot 2?” he asked.
Gottlieb laughed. She answered — yes, JuJu Watkins is listed at 6 feet 2 — then joked that it depends on how much of Watkins’ iconic bun is counted. A big guard in the even bigger Big Ten was an enticing prospect for this L.A. sports fan. Even in the summer, he was eagerly anticipating the season, which will see USC — a team that appeared on national networks just three times last season before its postseason run to the Elite Eight — on ESPN, FOX, FS1 and NBC nine times before the Big Ten tournament.
He thanked Gottlieb, wished her luck and went on his way.
The exchange felt oddly familiar to Gottlieb, just not as the head coach of USC, a program she took over in 2021 when it was a basement dweller in the Pac-12. Instead, it reminded her of experiences during two seasons as a Cleveland Cavaliers assistant, when insatiable NBA fans wanted to break down every potential matchup and moment.
“For those of us who have really followed this game for a long time, we’ve known there have been great players before, we’ve known the great stories before, but now to see the rest of the world catch on and pay attention is really cool,” Gottlieb said. “Then you add to it this kind of position I’ve been thrust into, where we’re one of the programs that has one of these star players who is getting a ton of this attention. It’s a great responsibility. It’s a great opportunity.
“None of it is lost on me, that we’re sort of in the apex of this moment.”
More than 2,500 miles across the country, UConn coach Geno Auriemma can relate. For nearly four decades, some of the greatest stars to play the game have come through the Huskies’ gym. Yet the fanfare didn’t match what he saw on the men’s side.
Until now.
In early October, UConn announced it had sold out its season ticket packages for the first time since the 2004-05 season, after Diana Taurasi won a national championship as a senior.
That didn’t happen during the Maya Moore or Breanna Stewart years, or after 111 straight wins or four straight national titles. Not until now — Paige Bueckers’ final season in Storrs.
“There are people who have never had an opinion that have an opinion now or they want to know things that they never wanted to know, but now they’re familiar with names and events that in the past they wouldn’t think twice of,” Auriemma said. “The die-hard fans, they can’t wait for the season to start. But the casual fan has tuned in and got a sip of it, and now they’re intrigued.”
That groundswell of attention for women’s basketball is undeniable. Every number backs it up. Last season’s NCAA Tournament set viewership records, including a title game that drew 18.9 million viewers (besting the men’s title game by nearly 4 million, something most fans assumed could never happen). Iowa star Caitlin Clark’s uncanny knack for the big moment and ability to nail logo 3s drew in millions, but those fans found other players, teams and games to enjoy. Even taking Iowa’s NCAA Tournament games out of the equation, last year’s ESPN viewership rose 43 percent during March Madness.
Clark’s draw, as well as Angel Reese’s at LSU, continued into the WNBA. Indiana Fever attendance and viewership numbers soared; the same was true for Reese’s Chicago Sky. Again, these new WNBA fans stayed for the other massive talents.
Stars propel sports and leagues. They lure casual observers and convert them to die-hards. After Clark and Reese departed for the WNBA, there’s no letdown for college basketball stars helping carry the sport’s weight, but attention will be focused on two.
Anchoring two coasts, two conferences and two national title contenders are USC’s Watkins and UConn’s Bueckers. They’re playing at programs that are iconic in their own ways and recognizable worldwide. They’re both elite — potentially generational — and have the ball in their hands more than almost anyone else.
Watkins is the reigning Freshman of the Year attempting to resurrect the Trojans, who haven’t been relevant in her lifetime. She’s the hometown kid who turned out stars like Kevin Hart, Saweetie, LeBron James and John Wall at last season’s home games. The smoothness to her game and effortless quality make it seem like she has never rushed on the floor, whether she’s pulling up from 3 or attacking the basket (or hitting a shot anywhere in between).
Kevin Hart was in attendance to see JuJu Watkins and the USC Women’s Basketball team ✌️#ncaaw #fighton pic.twitter.com/31PLjQDknN
— WNBA Got Game (@wnbagotgame) December 20, 2023
Bueckers, who won national Player of the Year as a freshman four years ago, is in her final season at UConn. Even with its vaunted legacy, few high school players were more heralded coming into Storrs than she was. And yet, in her fifth year, a national championship — of which UConn has won 11 — has eluded Bueckers. She’s a rangy guard with enough savvy inside that even when she played the four last season, she was still named an All-American. A player so confident that she trademarked her nickname, “Paige Buckets,” before her sophomore season.
Watkins’ and Bueckers’ play, storylines and celebrity, as well as USC and UConn’s December meeting (a rematch of last season’s Elite Eight) are reasons people, including new fans, will tune in for women’s hoops this season.
But unlike players before them with those same attributes, they’re competing at a time of unprecedented transformation.
Because of an investigation that exposed grievous disparities in NCAA men’s and women’s basketball, the NCAA was forced to invest more in the women’s NCAA Tournament. Because of growing attention, ESPN — the women’s NCAA Tournament media partner — anted up last year and paid big money for the media rights to broadcast the event. Because of NIL, players such as Bueckers and Watkins are recognizable outside of women’s basketball circles, partnering with major companies like Nike and Gatorade. Watkins was spotted at the 2024 Cannes Lions Festival, threw out the first pitch at a June Los Angeles Dodgers game and won the ESPY for Best Breakthrough Athlete. Bueckers attended the U.S. Open, where Frances Tiafoe and Coco Gauff shouted her out, sat front row at New York Fashion Week and was featured on the JumboTron at a Los Angeles Rams game.
“There’s no boundaries on us, and because of that, you’re seeing talent, you’re seeing coaching, you’re seeing fan support, you’re seeing viewership — you’re seeing all of those things,” South Carolina coach Dawn Staley said. “This is probably the biggest movement in our game in its history, and it couldn’t happen at a more perfect time. … There are so many people tuned in; we met the moment.”
To continue meeting that moment, women’s basketball needs the next wave of stars. It needs teams with compelling storylines (Staley’s Gamecocks are a perfect example as reigning champs coming back to repeat after an undefeated season), but it also needs individuals like Watkins and Bueckers, whose stories and journeys this season will be as compelling as their play on the floor.
“It’s great that we have them because it would be a shame to follow up the star power of last year and then not be able to add to it this season,” Auriemma said. “We need to showcase these guys and these teams, and we need to play well. We need to give all these new people that are going to be watching something to be excited about so they want to come back.”
If Bueckers and Watkins do what their coaches believe, then new fans will certainly have reasons to keep tuning in and finding their next favorite players once Bueckers and Watkins move on to the pros.
Auriemma and Gottlieb, who have been around this game for decades, know this moment isn’t just different; it’s long overdue. What comes next (or, really, who comes next) will be what pushes the sport forward.
(Illustration: Meech Robinson / The Athletic; Top photos of Paige Bueckers and JuJu Watkins: G Fiume / Getty Images, Brian Rothmuller / Icon Sportswire via Getty Images)
Culture
Arizona State will play for Big 12 championship, and its overlooked star deserves Heisman consideration
TUCSON, Ariz. — The Arizona State Sun Devils gathered at midfield, an enormous mass of maroon and gold celebrating Saturday’s 49-7 win against rival Arizona at Arizona Stadium. Suddenly, Cam Skattebo broke from the pack, lifting the Territorial Cup in his right hand and charging for the stands where Arizona State fans awaited.
Skattebo had just rushed for 177 yards and three touchdowns, lifting No. 16 Arizona State to its 10th win and a place in the Big 12 Championship Game, an improbable tale for both the bruising running back and the program he represents.
Heisman Trophy ballots are sent out on Monday. Like his team, Skattebo began the season as an incredible long shot. Also, like his team, Skattebo has shown he belongs.
“He has to be one of the best backs in yards from scrimmage in all of Power 4 football,’’ Arizona State coach Kenny Dillingham said outside the locker room. “How are there many players more impactful than him and what he’s done for this program, picked dead last to playing potentially in the conference championship?”
Colorado two-way star Travis Hunter is the favorite for this season’s Heisman, given to college football’s top player. Boise State running back Ashton Jeanty, Miami quarterback Cam Ward and Oregon quarterback Dillon Gabriel are strong contenders. The top four finalists travel to New York for the Dec. 14 Heisman ceremony.
Skattebo has never been to the Big Apple. Has it entered his mind?
“I never thought I would be (in this position),” he said.
Does he think he deserves to go?
“Potentially,’’ Skattebo said. “We got more work to do. But, yeah.”
Man of the hour. pic.twitter.com/rSfIoUAH8v
— Doug Haller (@DougHaller) December 1, 2024
As Skattebo held up the Territorial Cup, the oldest rivalry trophy in the sport, his teammates gathered around him in the corner of Arizona Stadium. Dillingham told officials to get the players already in the locker room to return to the field. Once they did, Dillingham and the Sun Devils sang the school fight song. After the last word, they took the celebration inside.
Skattebo stayed on the field.
He looked down the length of the field and noticed Arizona State fans lined the entire way, from one end zone to the other. Skattebo started making his way down, signing autographs, posing for photos and living in the moment. In the locker room, his coaches and teammates celebrated. Skattebo wasn’t concerned.
“I see those guys every day,’’ he said. “We’ll have our fun later.”
Elite players in college football enter the sport in high regard. Hunter was a five-star high school prospect, the top player in his class. Jeanty was a four-star running back. Coming out of Rio Linda High School in California, Skattebo barely registered, a running back who played like a linebacker.
Skattebo signed with Sacramento State, the only school that offered him a full scholarship. After two seasons, he transferred to Arizona State. In his first season with the Sun Devils, he rushed for 783 yards and nine touchdowns behind a banged-up line. This season, slimmed down and determined, he’s been among the country’s most improved players, the only back who entered Saturday with 1,000-plus rushing yards and 350-plus receiving yards.
“It’s funny because those of us who have watched him grow up — and I talked to his brother last week about it, too — it looks exactly the same,” Skattebo’s high school coach, Jack Garceau, said by phone during Saturday’s game. “It was this way in high school. This way at Sac State. And now it looks this way at ASU. Nothing’s changed. He’s just gotten better and better and better.”
Near the stands, Skattebo grabbed a maroon hat and scribbled “Skatt” in black ink. He shuffled to his left, slapping fives, stopping at a blonde-haired boy who asked him to sign his maroon jersey. Skattebo shifted the boy to the side so he could use his shoulder for support. A security guard informed co-workers that Skattebo was still on the field. A photographer informed the running back that his family waited not far down the line.
Arizona State achieved bowl eligibility after a Nov. 2 win at Oklahoma State. After that game, Dillingham said the Sun Devils (10-2, 7-2 Big 12) were playing with house money. Quarterback Sam Leavitt said that’s when the expanded College Football Playoff first popped into his mind.
“Why not us?” he thought.
Arizona State hasn’t lost since, winners of five in a row, each win bigger than the last, the most memorable march this program has experienced since the Sun Devils went 11-1 during the 1996 season. Leavitt has developed quicker than expected. The offensive line has stayed healthy. The defense has made plays.
“They still surprise me,” Dillingham said. “They’re just a unique, goofy group of misfits that somehow came together and are accomplishing things that are special.”
Skattebo has been the engine. Earlier on ESPN’s “College GameDay,” Nick Saban called him his favorite player in college football.
“This guy, he’s rugged,” the former Alabama coach said. “Tough. I just love a great competitor. He’s all that.”
Skattebo grabbed a cell phone. He held it out as far as his right arm could extend, making sure the fans behind him were in the frame and smiled. He posed in the middle of nine Arizona State cheerleaders. Twenty minutes after the game, Skattebo hugged his family. After a brief conversation, he turned and jogged to the locker room. Fans serenaded him along the way.
“Skatt for Heis-man!”
“Skatt for Heis-man!”
(Photo of Cam Skattebo (left) and Kenny Dillingham: Christopher Hook / Icon Sportswire via Getty Images)
Culture
FIFA ‘has a responsibility’ to compensate Qatar World Cup workers, report finds
A report commissioned by FIFA has concluded football’s governing body “has a responsibility” to compensate workers who suffered during the hosting of the 2022 Qatar World Cup.
The long-awaited report from FIFA’s sub-committee on human rights and social responsibility — finally published on Friday at midnight Central European Time — says the governing body “took a number of steps to seek to meet its responsibility to respect human rights” as part of the delivery of the tournament two years ago.
However, FIFA failed to meet one of the report’s primary recommendations of using the Qatar Legacy Fund to remedy workers impacted by human rights abuses, instead announcing they would donate the money to several other programmes which will not directly compensate workers in Qatar.
FIFA insisted the study was not “a legal assessment of the obligation to remedy”.
The independent study, commissioned by the sub-committee and developed by the business and human rights advisory firm ‘Human Level’, notes that “a number of severe human rights impacts did ultimately occur in Qatar from 2010 through 2022” for a number of workers connected to the tournament.
This included “deaths, injuries and illnesses; wages not being paid for months on end; and significant debt faced by workers and their families reimbursing the fees they paid to obtain jobs in Qatar.”
While acknowledging that “the main responsibility to rectify such shortcomings lies with the direct employers of these workers as well as with the Qatari government” the sub-committee “endorses the view expressed in the Human Level Study that FIFA too has a responsibility to take additional measures to contribute to the provision of remedy to these workers.”
World Cup organizers have put the number of deaths directly linked to the delivery of the tournament at 40. Human rights groups have long estimated that thousands of workers died.
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A FIFA spokesperson said: “All reports and recommendations were considered during a comprehensive review by the FIFA administration and relevant bodies. While all recommendations could not be met, practical and impactful elements were retained.
“It should be noted that the study did not specifically constitute a legal assessment of the obligation to remedy.”
The report recommends that FIFA should use its Qatar Legacy Fund to remedy workers impacted or, for those who died, their family members.
The sub-committee advises them to “act upon the intention, as indicated by FIFA in a press release of 19 November 2022, to dedicate the FIFA World Cup 2022 Legacy Fund in full or in part to further strengthen the competition’s legacy for migrant workers.”
However, two days before the report’s publication FIFA announced the $50million fund would instead be used on a series of social programmes globally in collaboration with Qatar and three organisations, the World Health Organization (WHO), the World Trade Organization (WTO) and UNHCR, the UN Refugee Agency, instead.
A FIFA spokesperson said: “The creation of the FIFA World Cup 2022 Legacy Fund was unanimously endorsed by the FIFA Council following a proposal made by the FIFA governance, audit and compliance committee.
“A Workers’ Support and Insurance Fund was established in Qatar in 2018 and FIFA believes the new Legacy Fund, endorsed by recognised international agencies, is a pragmatic and transparent initiative that will encompass social programmes to help people most in need across the world.”
Following the award of the World Cup to Qatar, FIFA has added human rights as a consideration as part of its bidding process for tournaments.
On Friday FIFA’s evaluation report for Saudi Arabia’s 2034 World Cup bid declared the risk assessment for human rights to be “medium”.
A vote on the hosts for the tournament — where the Saudi bid has no rival — will take place at the FIFA Congress on December 11.
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(Anne-Christine Poujoulat/AFP via Getty Images)
Culture
FIFA report: Saudi 2034 World Cup bid has ‘medium’ human rights risk
FIFA, the world governing body for football, released on Friday night its evaluation report for Saudi Arabia’s bid to host the men’s World Cup in 2034, awarding the nation a higher score for bidding requirements than it granted the successful Canadian, American and Mexican joint bid for the 2026 edition, while declaring the risk assessment for human rights to be “medium”.
FIFA also claim in their report that there is “good potential” for the competition to act as a “catalyst” for reforms within Saudi Arabia, saying it will “contribute to positive human rights outcomes”. Amnesty International described FIFA’s observations as “an astonishing whitewash” of Saudi Arabia’s human rights record.
The bid report also declared the bid by oil-rich Saudi to have demonstrated a “good commitment to sustainability” while FIFA acknowledges that the Saudi bid presents an “elevated risk” in terms of timing due to the climate of the country.
FIFA, which ordinarily holds men’s World Cups in June and July, says the bidder did not stipulate a proposed window for the tournament but pledged to collaborate to “ensure the tournament’s success”, implying we may see a repeat of the 2022 edition in Qatar which was shifted to the winter months to allow for the safety of participants and supporters.
FIFA ranks its World Cup bids out of five and awarded the Saudi bid a score of 4.2, higher than the so-called United bid for 2026, which was rated 4.0. For the Women’s World Cup in 2027, Brazil’s successful bid was ranked 4.0, while the defeated joint bid of Belgium, the Netherlands and Germany was given a score of 3.7.
FIFA released its report in an email to media at 12.33am Central European Time on Saturday morning. Almost immediately, reports emerged in Middle Eastern English-speaking outlets such as the Saudi Gazette, declaring that the Saudi bid had received the highest ever score from FIFA when bidding for a World Cup.
The Saudi bid for the 2034 World Cup had already been considered a nigh-on inevitability because it was the only bidder for the tournament. This outcome developed after FIFA announced a mega-edition bid for the 2030 World Cup, which would be hosted across three continents (Africa, Europe and South America) and six countries (Morocco, Spain, Portugal, Argentina, Uruguay and Paraguay).
This ruled those three continents out of bidding for the following World Cup in 2034, while the joint U.S., Canada and Mexico event for 2026 ruled out a return to North America due to FIFA’s principle of confederation rotation.
This left the Saudis with a clear run in the absence of a rival from elsewhere in Asia or Oceania, subject to a vote of member nations at the FIFA Congress on December 11, which was widely seen as a formality.
FIFA’s report say their evaluation “consulted various sources, including the bidder’s human rights strategy, the mandated context assessment, as well as direct commitments from the host country and host cities, together with all contractual hosting documents, all of which notably contain provisions relating to respecting human rights in connection with the competition”.
However, The Athletic revealed last month how 11 organisations — including Amnesty International, Human Rights Watch, a Saudi Arabian diaspora organisation and human rights groups specialising in the Gulf region — raised major concerns about the credibility of a report for FIFA entitled “Independent Context Assessment Prepared for the Saudi Arabian Football Federation in relation to the FIFA World Cup 2034”.
The independent context assessment, produced by the Saudi arm of global law firm Clifford Chance, excluded a large number of internationally recognised human rights from its assessment, saying this was because “either Saudi Arabia has not ratified the relevant treaties or because the Saudi Football Federation did not recognise them as ‘applying’ to the assessment”.
This meant it avoided delving into matters many would consider pertinent to Saudi, notably relating to freedom of expression, association and assembly, as well as LGBTQI+ discrimination, the prohibition of trade unions, the right to freedom of religion and forced evictions.
The report said that the scope of its assessment was “determined by the Saudi Arabian Football Federation in agreement with FIFA”, suggesting that FIFA itself approved the omissions. Both the Saudi Football Association and FIFA did not respond when approached by The Athletic at the time.
In a press release by the rights groups, they claimed that “Saudi Arabia’s already dire human rights record has deteriorated under the de facto rule of Crown Prince Mohammed bin Salman” and cited a “soaring number of mass executions, torture, enforced disappearance, severe restrictions on free expression, repression of women’s rights under the male guardianship system, LGBTI+ discrimination, and the killing of hundreds of migrants at the Saudi Arabia-Yemen border”.
“As expected, FIFA’s evaluation of Saudi Arabia’s World Cup bid is an astonishing whitewash of the country’s atrocious human rights record,” added Steve Cockburn, Amnesty International’s head of labour rights and sport. “There are no meaningful commitments that will prevent workers from being exploited, residents from being evicted or activists from being arrested.
“By ignoring the clear evidence of severe human rights risks, FIFA is likely to bear much responsibility for the violations and abuses that will take place over the coming decade. Fundamental human rights reforms are urgently required in Saudi Arabia, or the 2034 World Cup will be inevitably tarnished by exploitation, discrimination and repression.”
The FIFA bid evaluation, published on Saturday morning, leans heavily on the Clifford Chance report. It does not make any references to the terms “LGBTQI+”, “sexuality” or “sexual orientation”, while the only mention of women’s rights within Saudi Arabia can be found with references to the growth of the women’s game and women’s participation in football within Saudi.
The bid evaluation says that Saudi “has made significant strides in developing interest and grassroots participation for women and girls, and at the elite level”.
The bid, which ranks by low, medium or high, also gives a medium level of risk to stadiums, transport and accommodation, as well as the previously explained “event timing”. Stadiums are awarded a 4.1 rating out of five, despite eight of the proposed 15 stadiums for the tournament being new-builds. FIFA said this presented a “slightly elevated” risk profile.
The bid evaluation says the Saudi bid submitted commitments from the government to “respect, protect and fulfil internationally recognised human rights in connection with the competition, including in the areas of safety and security, labour rights (in particular fundamental labour rights and those of migrant workers), rights of children, gender equality and non-discrimination, as well as freedom of expression (including press freedom)”.
FIFA says the Saudis have committed to “equitable wages”, as well as “decent working and living conditions for all individuals involved in the preparation and delivery of the FIFA World Cup, including through the establishment of a workers’ welfare system to monitor compliance with labour rights standards for tournament-related workers”.
They also say the Saudis will “engage with the International Labour Organisation (ILO) in relation to its commitment to upholding international labour standards in all activities associated with the competition.” The treatment and rights of migrant workers were among the biggest talking points before and during the 2022 World Cup, staged in neighbouring Qatar.
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FIFA simultaneously released its report for the sole bid for the 2030 World Cup, which will be held in Spain, Portugal, Morocco, Uruguay, Argentina and Paraguay. The 2030 bid, which does not have a rival, will also be voted on by the member nations on December 11. It also received a rating of 4.2 out of 5, with the only medium risk factors judged to be stadiums, accommodation, transport, and the legal framework of the tournament.
The “sustainable event management” and “environmental protection” of a competition held across three continents was judged to be a “low” risk.
The report says that the “environmental impact assessment and initial carbon footprint assessment by the bidder, together with the commitments, objectives and mitigation actions outlined, provide a good foundation for the development of effective strategies towards managing the negative impacts of the tournament on the planet and protecting the environment”.
(Top photo: Christopher Pike/Bloomberg via Getty Images)
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