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McDavid is hockey's superstar. Will a Stanley Cup finally elevate his status in America?

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McDavid is hockey's superstar. Will a Stanley Cup finally elevate his status in America?

The 2024 Stanley Cup Final has the potential to be magical, and it’s largely because of Edmonton Oilers superstar Connor McDavid.

McDavid is the greatest player of his era. He’s at or near the zenith of his powers, and in his ninth season, he’s finally competing for his first NHL championship.

The Florida Panthers are the only thing left between him and the Stanley Cup.

“This year you’ve got the best player in the game, a player that can do things that other people can’t, and you have a series that I don’t think anybody thinks is a short series,” ESPN analyst and former NHLer Ray Ferraro said. “It’s really important and really cool that Connor gets to play in his first final.”

McDavid going for his first title should have the same intrigue as LeBron James’ first appearance in the NBA Finals. McDavid is hockey’s LeBron in terms of making good on his phenom potential.

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Yet for all of McDavid’s impressive resume and impeccable skills, it doesn’t seem to stack up. In fact, McDavid’s first trip to the final might not even compare in the United States to Wayne Gretzky or Sidney Crosby reaching that stage.

“With Gretzky, you had a smaller league and the aftermath of the World Hockey Association — and then the merger. With Sidney Crosby, he played for a franchise that was either No. 1 or No. 2 in terms of regional television audiences in the United States on an annual basis,” said Tom Mayenknecht, a sports business commentator and host of the Sports Market. “Then there was the almost Mark McGwire/Sammy Sosa-type bouncing back from the lost season. Crosby was part of that context (with Alex Ovechkin). He was a big hope to get people past that.

“And LeBron James was basketball. He had high-school hype.”

Mayenknecht said McDavid is still the most recognizable player across the NHL.

Hardcore hockey fans will be watching him in the Stanley Cup Final, and the McDavid narrative should be enough to interest casual fans.

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Will it, though?

As McDavid prepares to play for the championship, viewers who rarely watch hockey need to understand what makes him so special.

“For the casual hockey fan clicking around on this Saturday night or during the series, we have to do a good job of making sure we introduce Connor McDavid … and not just assume that everybody knows everything there is to know about Connor McDavid,” ESPN senior vice president of production and remote events Mark Gross said.


Aside from perhaps Crosby, McDavid was the most-hyped prospect in the sport since Eric Lindros. Though Lindros’ brute strength made him a man playing amongst boys, McDavid’s sublime talent put him several cuts above his junior hockey peers.

McDavid was touted as one of the most graceful and fastest skaters ever before he even entered the NHL.

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There was never a question he’d be the No. 1 pick in the 2015 draft. Teams tanked, and tanked hard, to secure the best odds to land him.

When the Oilers won the draft lottery, moving up two spots to leapfrog Buffalo and Arizona, then-Sabres GM Tim Murray couldn’t hide his disappointment that he missed out on the chance to select McDavid.

Murray’s emotions have turned out to be justified. McDavid won the scoring title and league MVP in his second season. He’s won five Art Ross and three Hart trophies in his nine seasons. He’s already one of the greatest players ever — and he’s backed it up in the postseason.

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His 1.58 playoff points per game over his career is the best production rate of anyone not named Gretzky or Mario Lemieux — whose best years were in hockey’s most offensive era. The goal he scored in the clinching game of the Western Conference final, where he made one of the NHL’s best defensemen, Miro Heiskanen, look foolish, was a thing of beauty.

“That should be on everywhere there’s an NHL highlight,” Ferraro said. “In the NHL, there is one player that can score that goal. There’s one player. That’s it. It’s special.”

McDavid is like a god in Edmonton — one of his nicknames is McJesus — and he’s one of the most well-known people in Canada.

That applies in the United States, too, to some extent.

“Any hockey fan in the U.S. who follows hockey closely knows who Connor McDavid is already,” Oilers CEO of hockey operations Jeff Jackson said. “I’ve had the chance to sit at MSG or in Tampa or other places, and you watch the crowd. They all get on the edge of their seat when he touches the puck just like they do in Edmonton.”

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But those attending games are mostly hockey fans and usually hardcore ones at that. McDavid’s appeal in the United States beyond those invested in the sport isn’t remotely the same.

That McDavid plays in Edmonton, one of the smallest markets and the most-northern-based team in North American pro sports, doesn’t help.

“There’s no question that if he was playing in an American market that he’d be an even bigger name among American hockey fans and American sports fans,” Mayenknecht said.

The NFL and NBA can overcome the small-market issue. Some of football’s biggest stars over the years, such as Brett Favre, Peyton Manning and Patrick Mahomes, spent their primes in small markets but were the most marketable and recognizable players among casual fans. LeBron got his start and eventually won an NBA championship in Cleveland, and that didn’t hurt his status one bit.

“The National Hockey League still has a lot of work to do, in partnership with the PA (players’ association) and with its broadcast rightsholders,” Mayenknecht said. “There’s a lot more that can be done in terms of individual player marketing. But the league is better now than it was 30 years ago … but it’s still fourth among the big four (leagues).”

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McDavid is from Newmarket, Ontario, which is just north of Toronto, Canada’s biggest city and the country’s financial hub. Turn on a Canadian sports channel and you’re likely to see him during a commercial block promoting all sorts of products and services.

Jackson was McDavid’s agent from the time the hockey phenom was 15 until he took his job with the Oilers last August. The one cross-border endorsement deal he secured for his client was with BetMGM, ads that also feature Gretzky.

McDavid’s deal with sports apparel giant Adidas meant he was considered for a massive marketing campaign with the biggest stars from across the globe. Adidas went in a different direction.

“They were great to work with. They were a great partner for Connor,” Jackson said. “We just didn’t get the wider use out of it.”

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Like baseball, hockey fandom is more regional, Mayenknecht said. He points to McDavid being outside the top five in terms of athlete recognition index among NHLers this season, according to Fanatics.

No. 1 is rookie Connor Bedard, who plays in big-market Chicago.

“Because of residency, Connor Bedard has an opportunity to rise above McDavid’s status — especially if he becomes part of a competitive team, a contender,” Mayenknecht said.

Television ratings are up this postseason, and McDavid’s exploits undoubtedly play into that. The Oilers captain has 31 points in 18 games to lead all scorers. However, two-thirds of the viewers in Games 1 through 3 of the Oilers’ last series against Dallas were in Canada.

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Canadian audiences will be tuned in to the final as McDavid and the Oilers try to break a 31-year Stanley Cup drought by a Canadian-based team.

But that might not be enough to entice Americans, and the Panthers don’t have the same reach or broad appeal as the New York Rangers, the team they eliminated in the last round.

ESPN, the carrier of this year’s final, broadcast 11 Oilers games this season — including two on the main network and one on ABC. The league has also made a concerted effort to get McDavid in the spotlight.

An all-access, six-part Amazon series was announced Thursday, which features McDavid as one of the key players. It’ll be released in the fall.

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McDavid is also scheduled to appear on ESPN’s “SportsCenter” and ABC’s “Good Morning America” on Friday.

“We’re not looking to do something and force something on somebody that they’re not comfortable doing,” Gross said.

“It seems like there’s a willingness (from McDavid) that there hasn’t been before,” NHL senior executive vice president and chief content officer Steve Mayer said. “He gets it. This is his moment.”

McDavid, who entered the league as a shy and introverted teenager, has tried to open up a bit.

“I feel like I’m more comfortable in these environments and speaking my mind on a couple things,” McDavid said. “That being said, I’m still not the most outspoken guy. When I feel my voice can contribute, I’m not afraid to share it.”

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McDavid has been on rules committees and helped revise the skills competition at the All-Star Game. The way he was continuously outspoken about the need for a best-on-best international hockey tournament helped move the needle toward getting the 4 Nations Face-Off planned for February 2025 and players back in the next Winter Olympics.

He’s also been willing to joke around in a media setting, which was most notably on display earlier this season when he cracked that he didn’t want to score anymore after he went 10 games without a goal. (That the Oilers had turned their season around after being tied for last place in the standings in early November, and he had 23 assists during that span, probably put him in a more jovial mood.)

“If you think about the pressure that’s on a young man coming in with the spotlight he had as a teenager and adapting into the league, it’s just like anything in life — you need to grow into it and be comfortable with it,” Jackson said. “I don’t think Connor liked being labeled as a superstar. He has a high degree of respect for the game. He wanted to earn it.

“What I’ve seen over the last two or three years is he’s comfortable being the face of the league. He’s grown into the role, and he’s handled it extremely well, especially considering the pressure that’s on him.”

McDavid is still only willing to pull back the curtain so much, though. Don’t expect him to be like LeBron holding court to talk about gun policies and the like.

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“The political side of things I leave to the experts,” McDavid said. “I have nothing really to add on that stuff. I know hockey, and I know hockey well. I try to stick with it.”

That’s not unique to McDavid. Plenty of athletes aren’t comfortable going on the record about controversial topics.

“He lives in a fishbowl,” Ferraro said. “Everything he does is going to be scrutinized 100 different ways from Tuesday.”

Mayenknecht has offered media training to a few hundred high-level athletes, including Olympians and NHLers. He said there’s nothing worse than someone trying to feign interest in an issue or put on a facade.

“You can’t force someone to be anything other than themselves,” Mayenknecht said. “One of the worst things that can be done is to take a mild-mannered personality and try to make them a standup comedian. That won’t work.

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“Connor McDavid is not an activist athlete in the way LeBron James is, but I’d argue there’s stuff that can be done to make up for that and connect him to fans.”


For his part, McDavid isn’t preoccupied with how playing in the Stanley Cup Final can grow his brand or increase his stardom in the United States.

“I couldn’t care less about that,” he said with a laugh. “I want to be part of a group that wins. That’s all I want to do.”

Nothing drives McDavid more than wanting to win, according to those who know him best.

Now, he has a chance to win something he’s dreamed about for years. People should be tuning in, even if their fan allegiances aren’t with the Oilers.

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“If you have no skin in the game, why are you going to watch?” Ferraro said. “McDavid is the hook because he’s the best player in the game.”

McDavid has always preferred to let his play on the ice speak for him. He’ll likely have something special in store in this series.

“For those fans who only see him in Instagram highlights or on ‘SportsCenter’ in the U.S., they’re going to appreciate the completeness of his game,” Jackson said. “He scores goals you shake your head at. But when you watch him live, you’ll see a player who competes extremely hard on every shift, plays good defense and wins puck battles that help you win.”

If he’s at his best, there’s a strong chance that’ll put the Oilers over the top. And if that happens, there’s no doubt he’ll become a bigger star in the United States.

“Casual sports fans are the ones who drive this train,” Mayenknecht said. “It’s not the hardcore. It’s when you get into converting and having awareness among casual fans, like Gretzky created in Los Angeles, that things turn around.

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“Connor McDavid winning a Stanley Cup in 2024 will certainly make him that much more recognizable, that much more appreciated, in 2025 and beyond.”

The Athletic’s Michael Russo contributed to this report.

(Top illustration: Daniel Goldfarb / The Athletic; photo: Sam Hodde / Getty Images)

Culture

Frank Stack, Painter Who Secretly Drew ‘The Adventures of Jesus,’ Dies at 88

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Frank Stack, Painter Who Secretly Drew ‘The Adventures of Jesus,’ Dies at 88

Frank Stack, an art professor and painter who secretly moonlighted as Foolbert Sturgeon, the satirical cartoonist who created “The Adventures of Jesus,” a chronicle of Christ’s encounters with sanctimonious hypocrites that is widely considered the first underground comic, died on April 12 in Columbia, Mo. He was 88.

The death, at a hospital, was confirmed by his daughter, Joan Stack.

Mr. Stack taught studio art at the University of Missouri and was well regarded for his intricate drawings, etchings and watercolor paintings, which he often composed alone, sitting cross-legged on a quiet riverbank.

As Foolbert Sturgeon — a persona he concealed for two decades to protect his day job — he lampooned religion, academia and the military, among other sacred tendrils of the 1960s and ’70s, signing his acerbic broadsides with his vaudevillian nom de plume.

“His comics were funny, well drawn and smart,” his friend the cartoonist R. Crumb said in an interview. “And he was a very, very fine watercolor artist and oil painter. He was the real thing.”

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Mr. Stack was especially adept at nudes, once drawing Mr. Crumb’s wife, the feminist underground cartoonist Aline Kominsky-Crumb, in a state of total undress.

“He did a very fine job,” Mr. Crumb said. “He really knew anatomy.”

Mr. Stack did not become as famous (or notorious) as Mr. Crumb, a subversive and misanthropic character in San Francisco’s counterculture scene, whose heavily crosshatched, grotesquely sexual drawings came to define underground comics during the 1960s.

In contrast to Mr. Crumb, whose roguish demeanor was immortalized in the 1994 documentary “Crumb,” Mr. Stack worked secretively in the Midwest, his only notable behavioral quirk an ability to deliver astonishingly long monologues on seemingly any subject that occurred to him.

“Frank is an incredible story,” James Danky, a historian and co-author of “Underground Classics: The Transformation of Comics Into Comix” (2009), said in an interview, adding: “He’s not who you think he is. He’s more than that.”

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Mr. Stack got his start in creative flippancy as a writer and then the editor of Texas Ranger, the humor magazine at the University of Texas at Austin, whose staffers, known as Rangeroos, have included the gossip columnist Liz Smith, the screenwriter Robert Benton and the comic book artist and publisher Gilbert Shelton.

After graduating in 1959 with a degree in fine arts, he worked briefly at The Houston Chronicle, one desk over from Dan Rather, and joined the Army Reserve. In 1961, he enrolled at the University of Wyoming for a master’s degree in art, but was called into active duty the same year following the Berlin Wall crisis.

Attached to a data processing unit on Governors Island in New York, he rented an apartment on West 94th Street and spent his evenings attending gallery openings, plays and art house movies with Mr. Benton and Mr. Shelton, who were also living in New York. He had no use for the Army.

“My entire company was constantly grumbling, grousing, growling, snarling, moaning and whining with discontent,” Mr. Stack wrote in “The New Adventures of Jesus: The Second Coming” (2006). “CBS actually sent a film crew to the island, but they were only allowed to speak with delegated individuals who, naturally, were hardly discontented at all.”

One day, Army officers distributed patriotic pamphlets titled “Why Me?”

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“The gist was something about drawing a line in the sand to save the free world from communism. It didn’t go down well at all,” Mr. Stack wrote, adding that most, “if not all, of us thought it was ridiculous and insulting.”

He responded by drawing a cartoon on the back of a computer card depicting Christian martyrs being handed a pamphlet titled “Why Me?” as they entered an arena of hungry lions. He posted it on a bulletin board. A half-hour later, it had disappeared.

Undeterred, Mr. Stack continued drawing Jesus in a series of absurd situations — being arrested, registering to vote, attending faculty parties.

In one scene, a military police officer asks Jesus to produce his identification. “I don’t have one!” Jesus says. “I don’t have anything!” In another scene, Jesus walks on water by becoming a duck.

In 1962, the Austin gang in New York went their separate ways. Mr. Stack returned to Wyoming to finish his graduate studies in art. Mr. Shelton moved back to Austin for graduate school and to edit Texas Ranger.

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Mr. Shelton loved the Jesus comics and had made copies for himself. He printed a few in a newsletter that he published locally. In 1964, with help from a friend who had access to a Xerox machine at the University of Texas law school, he made an eight-page book titled “The Adventures of Jesus.”

Scholars consider it to be the first underground comic. The cover credit went to “F.S.” because Frank Stack was now teaching at the University of Missouri, where demeaning Jesus, especially in comic-book form, probably wouldn’t have looked great on a curriculum vitae.

“I’ve always loved to see my stuff in print, but I was on the horns of a dilemma,” he wrote. “Did I dare to publish the cartoons under my own name when my job was at risk if the university ever noticed that I worked in the most disgraceful of all media — the awful COMIC BOOK?”

Instead, he created the ridiculous-sounding pen name Foolbert Sturgeon, which reminded him vaguely of Gilbert Shelton. Rising through the ranks of academia, he continued publishing Jesus strips.

“I kind of liked the anonymity of it — there wasn’t anything respectable about it, so you didn’t have to be careful about what you said,” he told The Comics Journal in 1996. “And of course, as a university professor, and as a painter, and as an ‘authority’ — as a role model — you do have to be careful about what you say.”

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Frank Huntington Stack was born on Oct. 31, 1937, in Houston. His father, Maurice Stack, was an oil field supply salesman, and his mother, Norma Rose (Huntington) Stack, was a teacher.

Growing up, he drew constantly — on scraps of paper, the backs of envelopes, anything he could get his hands on. He loved newspaper comic strips, especially “Tarzan,” “Prince Valiant,” “Alley Oop” and “Krazy Kat.”

During high school, he visited an aunt who lived in Austin and worked at the University of Texas. There, he came across copies of Texas Ranger and decided to apply to the school, majoring in journalism before switching to fine arts. After he joined the humor magazine, one of the first artists he published was his classmate Mr. Shelton.

“He had something unusual at the time — an appreciation for things that made people laugh,” Mr. Shelton said in an interview.

Mr. Stack’s other books as Foolbert Sturgeon include “Dorman’s Doggie” (1979), about his dog, Pingy-Poo, and “Amazon Comics” (1972), an indecent retelling of Greek myths. He dropped the pen name in the late 1980s when he began collaborating with the underground comics writer Harvey Pekar on his “American Splendor” series.

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In 1994, Mr. Stack illustrated “Our Cancer Year,” an autobiographical graphic novel by Mr. Pekar and his wife, Joyce Brabner, recounting Mr. Pekar’s battle with lymphoma.

The “narrative is by turns amusing, frightening, moving and quietly entertaining,” Publisher’s Weekly said in its review. “Stack’s brisk and elegantly gestural black-and-white drawings wonderfully delineate this captivating story of love, community, recuperation and international friendship.”

Mr. Stack married Mildred Powell in 1959. She died in 1998.

In addition to their daughter, he is survived by their son, Robert; six grandchildren; and his brother, Stephen.

Writing in “The New Adventures of Jesus,” Mr. Stack reflected on spending so many years as Foolbert Sturgeon.

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“If I’d stuck by my guns maybe I’d be out of a job, disinherited, back in New York (not Texas, for sure) and dead by now,” he wrote. “But I ain’t apologizing. Who would I apologize to? God and Jesus? Why would they care?”

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Judith Barnard, of Best-Selling ‘Judith Michael’ Fame, Dies at 94

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Judith Barnard, of Best-Selling ‘Judith Michael’ Fame, Dies at 94

Judith Barnard, a freelance writer who stumbled on a second career as a best-selling author at 50, when she teamed with her husband, Michael Fain, a onetime aerospace engineer, to publish a potboiler novel under the pen name Judith Michael, died on May 6 in Chicago. She was 94.

Her death, at a hospital near her home, was caused by heart failure, her daughter, Cynthia Barnard, said.

Combining their first names to create the pseudonym Judith Michael, the couple published 11 commercially successful novels over the years, starting with “Deceptions,” an out-of-nowhere hit, in 1982.

Equal parts romance and thriller, “Deceptions” concerned identical twin sisters — Sabrina, a globe-trotting socialite living in London, and Stephanie, a suburban Illinois housewife — whose fleeting experiment with swapping lives proved to be less fleeting than expected.

Entertaining, yes. A Kirkus review called it “a strenuously inventive, big-budget” romance.

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High literature? Not so much. The same review described the book as “glossily seamless nonsense” but noted its potential as fodder for a TV movie — an observation that proved prescient when NBC adapted it in 1985 as a two-part mini-series with Stefanie Powers, of “Hart to Hart” fame, playing the twins.

Then again, their plan had never been to give Thomas Pynchon a run for his money.

Ms. Barnard had already taken a stab at a literary career, publishing her first novel, “The Past and Present of Solomon Sorge,” in 1967. An introspective tale about a Midwestern university professor whose wife of 30 years abruptly abandons him, the book sold only a few thousand copies, leading Ms. Barnard to turn to freelance work on educational films and textbooks, as well as writing articles for Chicago magazines and newspapers.

Her literary horizons expanded after she married Mr. Fain, her second husband, in 1979. “We were looking for something we could do together,” she recalled in a 1991 interview with The Chicago Tribune. “Michael had written technical articles and liked the process but hadn’t found a field he was happy in.”

They began by writing articles about marriage and family for newspapers and magazines, including Good Housekeeping and Redbook. “We had such a good time working together that one day Michael said, ‘Enough of this! Why don’t we write a book?’” Ms. Barnard recalled in a 1999 interview with The Ledger of Lakeland, Fla.

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“Deceptions” concerned identical twin sisters whose fleeting experiment with swapping lives proved to be less fleeting than they expected.Credit…Simon & Schuster

With “Deceptions,” they discovered a winning formula that they employed with many of their following books — what they called universal fantasies, about ordinary, if strong-willed, people who, by a stroke of fate, escape a quotidian existence to taste a life of wealth and adventure, only to face unforeseen challenges along the way.

In “Possessions” (1984), for example, a Vancouver mother of two, whose shady businessman of a husband vanishes, begins a glamorous new life as a jewelry designer in San Francisco, only to fall in with the wealthy family that he had concealed from her.

Similarly, in “Pot of Gold” (1993), a Connecticut housewife must learn for herself whether more money really does mean more problems after she wins a $60 million lottery.

Like their characters, Ms. Barnard and Mr. Fain found their lives transformed by unexpected success. As novel after novel climbed the best-seller lists, they traveled the world to research their books and divided their time between a spacious 16th-floor apartment overlooking Lincoln Park in Chicago and a second home in Aspen, Colo.

The couple’s 1993 novel told the story of a Connecticut housewife who wins a $60 million lottery.Credit…Poseidon

Also like their characters, they learned that success can be complicated — in their case, because it required juggling the usual pressures of marriage with the inevitable Lennon-McCartney-style tug of war that comes with creative collaboration.

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As Ms. Barnard told The Ledger, “It’s very difficult to have a working relationship with this person who you think has done really dumb things that day and is going to be in your bed.”

Judith Goldman was born on Feb. 17, 1932, in Denver, the elder of two children of Samuel Goldman, who owned a shoe store, and Ruth (Eisenstat) Goldman.

After her parents divorced when she was a child, her mother married Harry Barnard, a prominent historian and biographer, and moved with her children to Chicago.

The family temporarily relocated to Ohio when she was in high school, and she graduated from Fremont Ross High School in 1949. She earned a bachelor’s degree in English from the Ohio State University in 1953. The same year, she married Jerre Papier, an electrical engineer. They divorced in 1970.

She met Mr. Fain by chance at a hospital, where both were visiting his ailing mother, a friend of Ms. Barnard’s. “Bittersweet times, as Michael’s mother was dying and we were falling in love,” she told The Ledger.

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Once the couple decided to bet on a publishing career, there was no turning back. “We burned all our bridges, both quit our jobs, lived on our savings for one year,” Ms. Barnard said in a 1997 interview with The Oklahoman newspaper of Oklahoma City.

The couple’s 1984 novel focused on a Vancouver mother of two who reinvents herself after her husband, a shady businessman with a hidden past, vanishes.Credit…Simon & Schuster

“We didn’t know how hard it would be,” she added. “We just thought it would be wonderful to work together. And it was, after a while.”

In addition to her daughter, Ms. Barnard is survived by Mr. Fain; her son, Andrew Sharpe; five grandchildren; and a brother, David Barnard.

It helped that the couple adhered to a strict division of labor. After what could be months of plotting and laying down a basic outline together, Ms. Barnard then did the writing, while Mr. Fain served as the editor.

“He’s a superb one,” she said in a 1988 interview with The Houston Chronicle. “And sometimes a harsh critic.”

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Each book might require five or six drafts, with endless fiddling. When the inevitable disagreements arose, Mr. Fain, an amateur photographer, would disappear into his darkroom to cool off, he told The Ledger, while Ms. Barnard headed to the kitchen to “knead bread and take out her aggressions.”

Then again, their shared career also proved a marital blessing.

As Ms. Barnard once put it, “It probably kept us married because we always had a book to finish.”

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Closed-Door Romance Books That Will Make You Swoon

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Closed-Door Romance Books That Will Make You Swoon

As a lifelong fan of romantic comedies, my list of favorite “sweet” romances is extensive.

Not because I have a spice aversion — but because the rom-coms I love most, with that classic cinematic vibe, often come with fewer peppers on the spice scale.

Some people refer to these books as “closed door.” I prefer to think of them as “in the hall” romances (though that admittedly doesn’t roll off the tongue quite the same way). The reader is there for all the swoon, the burn and the banter — but when things head to the bedroom, the reader remains out in the hallway. With less focus on what happens inside the boudoir, all that juicy heightened tension and yearning really shine. Here are a few of my favorites.

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