Connect with us

Culture

In star-studded Los Angeles, it’s JuJu Watkins’ show

Published

on

In star-studded Los Angeles, it’s JuJu Watkins’ show

LOS ANGELES — USC coach Lindsay Gottlieb and her star player, JuJu Watkins, were invited to the annual Los Angeles Dodgers Foundation Blue Diamond Gala in May. In a who’s-who world of L.A. glitterati, Gottlieb was astounded by how many people flocked to Watkins. Dodgers manager Dave Roberts and owner Mark Walter wanted to meet her. Magic Johnson and his wife, Cookie, came over. A section of Los Angeles Lakers personnel were interested, too.

“Everywhere I’m turning, these fans and these people that are here go, ‘JuJu! JuJu!’” Gottlieb said. “She’s as recognizable with (her) bun (hairstyle) as any of the Dodgers and was the biggest star. I came back and I said to my staff and the administration here, this was next level. Amongst L.A., she is kind of the star amongst the stars.”

Watkins was coming off a historic first season that saw her set the NCAA record for points by a freshman and lead the Trojans to their first conference title in a decade and first Elite Eight appearance in 30 years. Her bun became famous in its own right, and a national AT&T commercial during last season’s March Madness featured NBA superstar Joel Embiid, among others, trying out the look.

Watkins had already brought USC basketball back from relative obscurity. The promise of what she can be and what that means for the program and the city is evolving in real time as the Trojans start the NCAA Tournament as a No. 1 seed, hosting the first two rounds on their home court.

The sophomore sensation and the people around her have been preparing for this possibility before she started college. Watkins signed with Klutch Sports Group as a junior in high school and has been building her brand portfolio ever since. As a Los Angeles native, it has always been part of the plan to use her influence to elevate her community — a previous partnership with Lids allowed her to design a hat that highlighted her neighborhood of Watts — and choosing to attend USC allowed her to remain in the same spotlight.

“L.A. is just a great place as far as opportunity and relationships,” Watkins said. “I feel like L.A. plays a big part in my legacy and what I do on and off the court.”

Advertisement

The city is drawn to Watkins. The Trojans averaged 1,037 fans at home games in 2022-23, per data from the NCAA. During Watkins’ freshman season, that number spiked to 4,279 and further increased to 5,932 during the 2024-25 regular season. In addition to former USC players, Watkins has brought out a number of celebrities to the Galen Center. Actors, musicians and other influential stars, including Sanaa Lathan, Leslie Jones, Vanessa Bryant, Flea, Snoop Dogg and Michael B. Jordan, have cheered from USC courtside seats.

In anticipation of the extra attention, the program reached out to get a sense of what was to come, contacting the Big Ten and Iowa, including former Hawkeyes head coach Lisa Bluder, before the season began.

Caitlin Clark had been the talisman for women’s basketball fans during her senior season at Iowa, drawing historic crowds and TV ratings en route to breaking multiple scoring records. The Hawkeyes’ run to back-to-back national title games culminated in the highest-rated national championship game of all time, outdoing the men’s final the next day.

When Clark turned pro alongside former LSU star Angel Reese, and with UConn star Paige Bueckers entering her final college season, Watkins became the natural heir apparent to fill the superstar vacuum, both in the Big Ten and nationally.

As a result, USC updated its security protocols, adding a wristband policy to control the specific crowds permitted to stay in the arena after games. The Big Ten helped handle pregame and postgame protocols on the road, and Bluder shared details about how to maintain privacy at hotels. Watkins’ agent, Jade-Li English, added that security is a particular topic of interest given how recognizable Watkins is in her home city — with or without her bun.

Advertisement

JuJu Watkins signs her autograph for one of her many bun-copying fans. (Katelyn Mulcahy / Getty Images)

When the Trojans went on the road this season for their inaugural Big Ten campaign, every school (other than Iowa, which sold out every home game) saw an uptick in attendance. The JuJu Bump produced an average attendance increase of 75 percent, punctuated by Rutgers nearly tripling its average crowd when USC visited. All around the country, moms and dads in Watkins jerseys brought their daughters wearing their hair in buns to games.

“It was hard to predict this until you’re living in it in real time,” Gottlieb said. “We all had a vision for her helping to really grow this program, but I think that the gravitational pull in the change in the fan support is really pretty remarkable.”

That Watkins’ arrival into college basketball has coincided with an overall boom for the sport has only enhanced her popularity and her opportunities. Her portfolio is extensive, with 16 current national marketing deals, including Nike, State Farm, Gatorade and Fanatics. Her image is inescapable whether walking around Los Angeles — where she has a three-building-wide Nike billboard in downtown — or turning on the television.

“We’re able to align JuJu with brands that are leaders in their respective industries and align with brands that have a natural synergy with women’s basketball,” Klutch Sports senior vice president of athlete strategy Brittany McCallum said. “All of these partners have television placements, TV broadcasts during the NCAA Tournament. So these partnerships leverage national TV visibility, allowing for JuJu to be a part of a larger cultural moment, while also amplifying the brand’s presence during one of the most watched times in women’s sports.”

Watkins said her collaboration with Funko Pop was one of her favorites, as she helped with the details of its bun and eyelashes being as close to her likeness as possible. She signed at least 30 of them during USC’s Selection Sunday party. Her ad spot with Chipotle was another standout as it included the entire Trojans roster.

Advertisement

But the partnership with Nike has truly opened doors for Watkins. McCallum said her 19-year-old client was over the moon and “completely caught off guard” when she learned she would be appearing in a Super Bowl commercial.

“Seeing those moments and the power behind what Nike is putting behind women’s sports right now has been really special to her and probably something that wasn’t in the cards but definitely aligns on where the women’s game is right now,” McCallum said. “And JuJu is very grateful to be a part of the movement.”

The JuJu Watkins rise doesn’t happen without her corresponding basketball success. She followed up her freshman campaign with another first-team All-American season, joining Notre Dame’s Hannah Hidalgo as the third and fourth players to earn first-team honors as freshmen and sophomores. She led USC to its first conference regular-season title in more than three decades.

With all of the added attention, the focus remains on basketball. She doesn’t do pregame interviews, preferring to stay in the zone. Gottlieb says Watkins goes hard in every rep in every practice, accepting challenges on both ends of the floor. After dealing with cramping during her freshman season, Watkins put extra emphasis on hydration this season to negate that issue.

Even though her star turn has been choreographed, and the expectation was for her to succeed, she is reaching heights that were impossible to predict.

Gottlieb joked that her own identity is now defined through Watkins. At a USA Basketball event, she was working out in the hotel gym with Dawn Staley and the family of one of the U-17 players. The young boy in the family excitedly told his dad, there’s Dawn Staley, before turning around and noticing, there’s JuJu Watkins’ coach! At the 2024 Final Four, a father asked Gottlieb for a picture with his daughter because she was a massive Watkins fan, excited to merely get a picture with someone in Watkins’ orbit. Gottlieb felt compelled to point out that she’d be the one in the picture, not JuJu.

Los Angeles Lakers head coach JJ Redick attended the regular-season finale between USC and UCLA. Afterward, he said, “JuJu Watkins is one of one, she’s incredible. First time seeing her play in person, but obviously I’ve watched her before. She lived up to the hype.”

The hype train is unprecedented at this point, Where it leads is anyone’s guess.

Advertisement

(Illustration: Kelsea Petersen/ The Athletic; Photos of Angel Reese, JuJu Watkins and Caitlin Clark: Harry How / Getty Images, Brian Fluharty / Getty Images, Eakin Howard / Getty Images)

Culture

Poetry Challenge: Memorize “The More Loving One” by W.H. Auden

Published

on

Poetry Challenge: Memorize “The More Loving One” by W.H. Auden

Advertisement

Let’s memorize a poem! Not because it’s good for us or because we think we should, but because it’s fun, a mental challenge with a solid aesthetic reward. You can amuse yourself, impress your friends and maybe discover that your way of thinking about the world — or even, as you’ll see, the universe — has shifted a bit.

Over the next five days, we’ll look closely at a great poem by one of our favorite poets, and we’ll have games, readings and lots of encouragement to help you learn it by heart. Some of you know how this works: Last year more Times readers than we could count memorized a jaunty 18-line recap of an all-night ferry ride. (If you missed that adventure, it’s not too late to embark. The ticket is still valid.)

This time, we’re training our telescopes on W.H. Auden’s “The More Loving One” — a clever, compact meditation on love, disappointment and the night sky.

Advertisement

Here’s the first of its four stanzas, read for us by Matthew McConaughey:

Advertisement

The More Loving One by W.H. Auden 

Looking up at the stars, I know quite well 

That, for all they care, I can go to hell, 

But on earth indifference is the least 

Advertisement

We have to dread from man or beast. 

Matthew McConaughey, actor and poet

In four short lines we get a brisk, cynical tour of the universe: hell and the heavens, people and animals, coldness and cruelty. Commonplace observations — that the stars are distant; that life can be dangerous — are wound into a charming, provocative insight. The tone is conversational, mixing decorum and mild profanity in a manner that makes it a pleasure to keep reading.

Advertisement

Here’s Tracy K. Smith, a former U.S. poet laureate, with the second stanza:

Advertisement

How should we like it were stars to burn 

With a passion for us we could not return? 

If equal affection cannot be, 

Let the more loving one be me. 

Advertisement

Tracy K. Smith, poet

These lines abruptly shift the focus from astronomy to love, from the universal to the personal. Imagine how it would feel if the stars had massive, unrequited crushes on us! The speaker, couching his skepticism in a coy, hypothetical question, seems certain that we wouldn’t like this at all.

This certainty leads him to a remarkable confession, a moment of startling vulnerability. The poem’s title, “The More Loving One,” is restated with sweet, disarming frankness. Our friend is wearing his heart on his well-tailored sleeve.

Advertisement

The poem could end right there: two stanzas, point and counterpoint, about how we appreciate the stars in spite of their indifference because we would rather love than be loved.

But the third stanza takes it all back. Here’s Alison Bechdel reading it:

Advertisement

Admirer as I think I am 

Of stars that do not give a damn, 

I cannot, now I see them, say 

Advertisement

I missed one terribly all day. 

Alison Bechdel, graphic novelist

The speaker downgrades his foolish devotion to qualified admiration. No sooner has he established himself as “the more loving one” than he gives us — and perhaps himself — reason to doubt his ardor. He likes the stars fine, he guesses, but not so much as to think about them when they aren’t around.

Advertisement

The fourth and final stanza, read by Yiyun Li, takes this disenchantment even further:

Advertisement

Were all stars to disappear or die, 

I should learn to look at an empty sky 

And feel its total dark sublime, 

Though this might take me a little time. 

Advertisement

Yiyun Li, author

Wounded defiance gives way to a more rueful, resigned state of mind. If the universe were to snuff out its lights entirely, the speaker reckons he would find beauty in the void. A starless sky would make him just as happy.

Though perhaps, like so many spurned lovers before and after, he protests a little too much. Every fan of popular music knows that a song about how you don’t care that your baby left you is usually saying the opposite.

Advertisement

The last line puts a brave face on heartbreak.

So there you have it. In just 16 lines, this poem manages to be somber and funny, transparent and elusive. But there’s more to it than that. There is, for one thing, a voice — a thinking, feeling person behind those lines.

Advertisement

W.H. Auden in 1962. Sam Falk/The New York Times

When he wrote “The More Loving One,” in the 1950s, Wystan Hugh Auden was among the most beloved writers in the English-speaking world. Before this week is over there will be more to say about Auden, but like most poets he would have preferred that we give our primary attention to the poem.

Advertisement

Its structure is straightforward and ingenious. Each of the four stanzas is virtually a poem unto itself — a complete thought expressed in one or two sentences tied up in a neat pair of couplets. Every quatrain is a concise, witty observation: what literary scholars call an epigram.

This makes the work of memorization seem less daunting. We can take “The More Loving One” one epigram at a time, marvelling at how the four add up to something stranger, deeper and more complex than might first appear.

Advertisement

So let’s go back to the beginning and try to memorize that insouciant, knowing first stanza. Below you’ll find a game we made to get you started. Give it a shot, and come back tomorrow for more!

Your first task: Learn the first four lines!

Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.

Question 1/6

Advertisement

Let’s start with the first couplet. Fill in the rhyming words.

Looking up at the stars, I know quite well 

Advertisement

That, for all they care, I can go to hell, 

Advertisement

Tap a word above to fill in the highlighted blank.

Advertisement

Ready for another round? Try your hand at the 2025 Poetry Challenge.

Advertisement

Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.

Illustrations by Daniel Barreto.

Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.

Advertisement

Continue Reading

Culture

Famous Authors’ Less Famous Books

Published

on

Famous Authors’ Less Famous Books

Literature

‘Romola’ (1863) by George Eliot

Advertisement

Karl Leitz for Anthony Cotsifas Studio

Who knew that there’s a major George Eliot novel that neither I nor any of my friends had ever heard of?

Advertisement

“Romola” was Eliot’s fourth novel, published between “The Mill on the Floss” (1860) and “Middlemarch” (1870-71). If my friends and I didn’t get this particular memo, and “Romola” is familiar to every Eliot fan but us, please skip the following.

“Romola” isn’t some fluky misfire better left unmentioned in light of Eliot’s greater work. It’s her only historical novel, set in Florence during the Italian Renaissance. It embraces big subjects like power, religion, art and social upheaval, but it’s not dry or overly intellectual. Its central character is a gifted, freethinking young woman named Romola, who enters a marriage so disastrous as to make Anna Karenina’s look relatively good.

Advertisement

It probably matters that many of Eliot’s other books have been adapted into movies or TV series, with actors like Hugh Dancy, Ben Kingsley, Emily Watson and Rufus Sewell. The BBC may be doing even more than we thought to keep classic literature alive. (In 1924, “Romola” was made into a silent movie starring Lillian Gish. It doesn’t seem to have made much difference.)

Anthony Trollope, among others, loved “Romola.” He did, however, warn Eliot against aiming over her readers’ heads, which may help explain its obscurity.

All I can say, really, is that it’s a mystery why some great books stay with us and others don’t.

Advertisement

‘Quiet Dell’ (2013) by Jayne Anne Phillips

Advertisement

Karl Leitz for Anthony Cotsifas Studio

This was an Oprah Book of the Week, which probably disqualifies it from B-side status, but it’s not nearly as well known as Phillips’s debut story collection, “Black Tickets” (1979), or her most recent novel, “Night Watch” (2023), which won her a long-overdue Pulitzer Prize.

Phillips has no parallel in her use of potent, stylized language to shine a light into the darkest of corners. In “Quiet Dell,” her only true-crime novel, she’s at the height of her powers, which are particularly apparent when she aims her language laser at horrific events that actually occurred. Her gift for transforming skeevy little lives into what I can only call “Blade Runner” mythology is consistently stunning.

Advertisement

Consider this passage from the opening chapter of “Quiet Dell”:

“Up high the bells are ringing for everyone alive. There are silver and gold and glass bells you can see through, and sleigh bells a hundred years old. My grandmother said there was a whisper for each one dead that year, and a feather drifting for each one waiting to be born.”

Advertisement

The book is full of language like that — and of complex, often chillingly perverse characters. It’s a dark, underrecognized beauty.

‘Solaris’ (1961) by Stanislaw Lem

Advertisement

Karl Leitz for Anthony Cotsifas Studio

You could argue that, in America, at least, the Polish writer Stanislaw Lem didn’t produce any A-side novels. You could just as easily argue that that makes all his novels both A-side and B-side.

Advertisement

It’s science fiction. All right?

I love science and speculative fiction, but I know a lot of literary types who take pride in their utter lack of interest in it. I always urge those people to read “Solaris,” which might change their opinions about a vast number of popular books they dismiss as trivial. As far as I know, no one has yet taken me up on that.

“Solaris” involves the crew of a space station continuing the study of an aquatic planet that has long defied analysis by the astrophysicists of Earth. Part of what sets the book apart from a lot of other science-fiction novels is Lem’s respect for enigma. He doesn’t offer contrived explanations in an attempt to seduce readers into suspending disbelief. The crew members start to experience … manifestations? … drawn from their lives and memories. If the planet has any intentions, however, they remain mysterious. All anyone can tell is that their desires and their fears, some of which are summoned from their subconsciousness, are being received and reflected back to them so vividly that it becomes difficult to tell the real from the projected. “Solaris” has the peculiar distinction of having been made into not one but two bad movies. Read the book instead.

Advertisement

‘Fox 8’ (2013) by George Saunders

Advertisement

Karl Leitz for Anthony Cotsifas Studio

If one of the most significant living American writers had become hypervisible with his 2017 novel, “Lincoln in the Bardo,” we’d go back and read his earlier work, wouldn’t we? Yes, and we may very well have already done so with the story collections “Tenth of December” (2013) and “Pastoralia” (2000). But what if we hadn’t yet read Saunders’s 2013 novella, “Fox 8,” about an unusually intelligent fox who, by listening to a family from outside their windows at night, has learned to understand, and write, in fox-English?: “One day, walking neer one of your Yuman houses, smelling all the interest with snout, I herd, from inside, the most amazing sound. Turns out, what that sound is, was: the Yuman voice, making werds. They sounded grate! They sounded like prety music! I listened to those music werds until the sun went down.”

Once Saunders became more visible to more of us, we’d want to read a book that ventures into the consciousness of a different species (novels tend to be about human beings), that maps the differences and the overlaps in human and animal consciousness, explores the effects of language on consciousness and is great fun.

Advertisement

We’d all have read it by now — right?

‘Between the Acts’ (1941) by Virginia Woolf

Advertisement

Karl Leitz for Anthony Cotsifas Studio

You could argue that Woolf didn’t have any B-sides, and yet it’s hard to deny that more people have read “Mrs. Dalloway” (1925) and “To the Lighthouse” (1927) than have read “The Voyage Out” (1915) or “Monday or Tuesday” (1921). Those, along with “Orlando” (1928) and “The Waves” (1931), are Woolf’s most prominent novels.

Advertisement

Four momentous novels is a considerable number for any writer, even a great one. That said, “Between the Acts,” her last novel, really should be considered the fifth of her significant books. The phrase “embarrassment of riches” comes to mind.

Five great novels by the same author is a lot for any reader to take on. Our reading time is finite. We won’t live long enough to read all the important books, no matter how old we get to be. I don’t expect many readers to be as devoted to Woolf as are the cohort of us who consider her to have been some sort of dark saint of literature and will snatch up any relic we can find. Fanatics like me will have read “Between the Acts” as well as “The Voyage Out,” “Monday or Tuesday” and “Flush” (1933), the story of Elizabeth Barrett Browning’s cocker spaniel. Speaking for myself, I don’t blame anyone who hasn’t gotten to those.

Advertisement

I merely want to add “Between the Acts” to the A-side, lest anyone who’s either new to Woolf or a tourist in Woolf-landia fail to rank it along with the other four contenders.

As briefly as possible: It focuses on an annual village pageant that attempts to convey all of English history in a single evening. The pageant itself interweaves subtly, brilliantly, with the lives of the villagers playing the parts.

It’s one of Woolf’s most lusciously lyrical novels. And it’s a crash course, of sorts, in her genius for conjuring worlds in which the molehill matters as much as the mountain, never mind their differences in size.

Advertisement

It’s also the most accessible of her greatest books. It could work for some as an entry point, in more or less the way William Faulkner’s “As I Lay Dying” (1930) can be the starter book before you go on to “The Sound and the Fury” (1929) or “Absalom, Absalom!” (1936).

As noted, there’s too much for us to read. We do the best we can.

Advertisement

More in Literature

See the rest of the issue

Continue Reading

Culture

6 Poems You Should Know by Heart

Published

on

6 Poems You Should Know by Heart

Literature

‘Prayer’ (1985) by Galway Kinnell

Advertisement

Whatever happens. Whatever
what is is is what
I want. Only that. But that.

Galway Kinnell in 1970. Photo by LaVerne Harrell Clark, © 1970 Arizona Board of Regents. Courtesy of the University of Arizona Poetry Center

Advertisement

“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”

“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”

Advertisement

Lucille Clifton in 1995. Afro American Newspapers/Gado/Getty Images

“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”

Advertisement

‘Sonnet 94’ (1609) by William Shakespeare

They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.

Advertisement

“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”

“It trombones magnificent, unbearable sorrow,” says Seidel.

“It’s smartass and bitter and bright,” says Seidel.

Advertisement

These interviews have been edited and condensed.

More in Literature

See the rest of the issue

Continue Reading
Advertisement

Trending