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He just wanted a better golf bag for his toddler. Now he’s shaking up the equipment game

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He just wanted a better golf bag for his toddler. Now he’s shaking up the equipment game

Editor’s note: This article is part of The Changemakers series, focusing on the behind-the-scenes executives and people fueling the future growth of their sports.

MASON CITY, Iowa — Two 30-something-year-old dudes set up lawn chairs in a garage on a nice little Friday morning in November. The fridge is stocked with celebratory beers. Their laptops are out, if anybody wants to actually buy high-quality golf bags made specifically for preschoolers.

Tyler Johnson is nervous. He usually is. “Nobody’s actually going to buy any bags,” he keeps telling his buddy, Jared Doerfler, there for moral support. The waitlist was plenty long, but still, “Maybe I’ll sell 50 bags,” he says looking around at the 150 bags in his garage.

10 a.m. hits.

Cha-ching. Cha-ching. Cha-ching.

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The Shopify notifications go off rapidly.

Cha-ching. Cha-ching. Cha-ching.

He is not prepared for this. The blue bags are gone in four minutes.

Cha-ching. Cha-ching. Cha-ching.

“What the hell is happening,” Johnson says as he runs around the garage trying to get things in order. The gray bags are sold out in 10. Only pink is left. The waitlist was north of a thousand, but he worked the numbers backward and landed on a conversation rate to sell less than 100. Foolish.

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Cha-ching. Cha-ching. Cha-ching.

Within 28 minutes, all 150 bags are sold.

Johnson, 36, is a former University of Northern Iowa golfer turned software salesman living in Mason City with his wife, Jolene, and their two kids, Charlie and Alivia. He’s the son of a golf course superintendent who was the son of a golfer named Birdie, and one day Johnson wanted to take Charlie to the driving range to keep the cycle alive. But Charlie didn’t have a bag, forced to carry around a few loose clubs because the bags on the market just didn’t make sense. To Johnson, they were poorly made and impractical for a toddler. So Johnson created his own. Out of his garage. He designed these adorable 21.5-inch waxed canvas and leather golf bags made specifically for 2- to 5-year-olds in various colors, and he found an approachable price point. And he named it Charlie Golf Co.

Doerfler has to leave early to get out of Johnson’s hair. The Friday beers will have to wait. Johnson has 150 orders to ship by hand. Within a year, he’ll have shipped thousands. By this November, he’ll be faced with the decision to quit his job and commit to Charlie Golf Co. full time, a side hustle becoming a career.

The golf equipment industry was disrupted by a golfer trying to bond with his family. Now, it’s blowing up because of that very thing. Family.

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The clock is fast. No need to stress. But Jolene Johnson throws on some shoes and runs out the garage. It’s a big day in the Johnson household. They just got home from a quick family vacation to Duluth, Minn., with the kids. Now a reporter is in their kitchen asking how their little company bootstrapped out of a garage is blowing up less than a year after launch. A charcuterie board is set up with meats and cheeses. Croissants they brought home from Duluth sit in a glass cake display. But far more importantly, it’s Charlie’s first day of preschool.

Even their 2-year-old daughter Alivia could tell the significance, sadly asking, “Char-lee?” as her 4-year-old brother walked away. Tyler didn’t cry, but it was tough. Jolene absolutely did. But now, a few hours later, they’re in the kitchen talking about whether the day will come for Tyler to quit his job and run this toddler golf equipment company full time.

Before he can finish his thoughts, Jolene notices the time on the microwave.

“I’m so sorry,” she jumps in. “I didn’t realize it was 10:53! I need to go get Charlie.”

Tyler reminds her the clock is ahead. Nonetheless, she leaves and Tyler makes his way out to the home of Charlie Golf: the garage in suburban Iowa that created a new market in the golf space. Currently, more than a thousand bags in various colors are organized throughout the garage, which gets rather warm on summer days like today. A thousand? That would have blown his mind nine months ago. Then came the sellouts. The wait lists. The national attention. Multiple PGA Tour players outfitting their kids in them at the Masters Par 3 contest. The move to selling kids’ clubs, too. Their first Black Friday is quickly approaching like the nexus point in this family’s life that it is. If it goes as they project, Charlie Golf Co. will suddenly be a legitimate force in the golf space and the focus of Tyler’s life. If it doesn’t, well, their lives are still completely fine.

Golf tends to be about family, as is this story. A chunk of the first $5,000 Tyler put into it began with a bond that Tyler’s grandpa Birdie — not nicknamed because of golf, though it fits! — bought for him back in the 1990s that they only found when Birdie died. Birdie taught Johnson’s father, Doug, the beautiful game. Then Doug taught Tyler, cutting down some old clubs, regripping them and gifting them to Tyler as a boy, a tradition he’s maintained with all his grandchildren, giving them either a blue or pink grip once he knows their gender. The tiny clubs he made Charlie and Alivia hang on the garage wall.

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Charlie just wants to hang out with his dad. So when they’d go for some father-son time at the driving range, they’d carry Charlie’s little clubs because the bags just didn’t make sense for a kid that size. They were two-strap bags and had a stand, which was impractical. They were not very nicely made. And they all looked the same.

Deep down, Tyler Johnson is a starter. An entrepreneur. The guy coming up with business ideas with his old Northern Iowa golf buddies. He’s also a salesman, currently working as a general manager at an asset tracking company selling RFID tags, but Charlie Golf Co. is not his first startup. This isn’t out of his comfort zone. Well, yes and no.

He began making sketches on the graphic design platform Canva for prototype bags and working with manufacturers, sending prototypes back and forth trying to nail down all the little details. This had to make sense for kids, for families, for golf. The names of those first three bags? The Charlie (blue), the Livvy (pink) and the Birdie (gray).

Golf equipment is a $15 billion industry, constantly growing and evolving while being pushed by technological innovation in the clubs and balls. Even aside from the Goliaths like Callaway, TaylorMade and Titleist, the kids’ golf club market has been dominated by U.S. Kids Golf. And when these massive corporations are involved, you don’t expect a software salesman in Iowa to throw a wrench into those profits.

But it was some simple advice from his friend Jared Doerfler — who runs the Perfect Putt golf business newsletter and launched a boutique putter company called Hanna Golf — that might be the seed for how this worked so well.

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“Just tell a story,” Doerfler told his former Northern Iowa golf teammate.

Johnson’s story was family. It was the bond money from Grandpa Birdie. It was using his Twitter account to let people in through photos of Charlie and Tyler in the garage playing with boxes or Tyler having to chase Charlie sprinting around a course with his bag on his back or highlighting all the extra time spent with his own father.

When the first tweet with a link went up in October, it went viral. Eight hundred on the waitlist immediately, all from organic social media marketing. It was up to a thousand by that launch date in November. The first sellout only seemed to increase demand — the next drop of 300 bags sold out in less than 30 minutes again.

“I think there’s something about a story and relating to the people,” Johnson said. “It’s a family, a small family business, there’s a story behind it. They can connect to it. And now, in the social media age, I think that’s extremely important to know who you’re buying from.”

They had no idea what they were doing in those days. Each inventory drop was a chaotic mad dash. Each extra name on the waitlist a jolt to Tyler’s already high anxieties. Anywhere from 300 to 750 bags would arrive on a Friday, and the cavalry drove to Mason City. Tyler would take the day off work. They’d get a babysitter for the kids. Doug usually drove up that Friday. Grandma and both Jolene and Tyler’s aunts came on Saturday. All hands on deck to try to meet demand.

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And Tyler insisted on everything feeling personal, because that’s what the root of this company is about. That story takes longer, though. Each shipment must be delivered with a handwritten note. Early on, he’d hand stamp each outgoing shipping box with the Charlie logo, rolling out the ink, stamping one side, laying them all out overnight to dry and then stamping the other side in the morning. There’s no production facility, and until recently, there was not even a tape dispenser. The waitlist grew and grew.


Tyler Johnson is running Charlie Golf Co. out of his basement, hand-selecting and preparing each order. (Brody Miller / The Athletic)

Deep down, Tyler knew that the scarcity helped build demand and intrigue. But his brain doesn’t always work that way. He hated that people had to wait. Plus, each name on a waitlist is a name not guaranteed to still be a customer when the inventory was ready. They got better, preparing boxes more for each shipment and knocking out inefficiencies. But Tyler also doesn’t really know how to stop, balancing a growing company, a full-time job and a family.

“It’s a lot…” he said.

“He’s probably going to be modest about it,” Jolene joked.

Tyler wakes up at 5 a.m. each day and works in the garage for two hours preparing orders. He gets to work around 8 and is there until he comes home for an hour during lunch. Back to work until 4:30 or so — all while he is still thinking about Charlie Golf — before again returning home for dinner with the family and putting the kids to bed. He’s back to the garage working on manufacturing, new designs or new business channels like club embroidery. Some nights he’s so spent he accidentally falls asleep in Charlie’s bed and has to accept that the garage will wait until morning.

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He came home from the trip to Duluth to find his dad — who came up for two days to help while he was gone — had handwritten some of the thank you notes. Tyler interpreted that as a message from Doug saying, “I can take this off your plate, you know?”

It just kept growing and growing, but it was the 2024 Masters that might have sent it over the top. First, Jessica Hadwin, the social media star/wife of PGA Tour golfer Adam Hadwin, DMed Tyler and bought one for her daughter, Maddox. She then told Adam Schenk’s wife, Courtney, who bought one too. Then journeyman Peter Malnati won the Valspar Championship to get into the Masters. His agent was an old Northern Iowa golf teammate. He got hooked up, too.

Tyler was hanging at Doerfler’s shop watching the Par 3 Contest — where players often have their wives caddie and kids run around and even take swings — when ESPN cameras cut to Malnati on the driving range. There was Malnati’s son Hatcher running up to his green Charlie Golf Co. bag.

This was suddenly something real.


Mason City is a small, blue-collar town in northern Iowa built on two cement plants and a door factory. It’s not a huge golf hub, with just two courses and not many resources. Yet every Friday morning at Jitters Coffee Bar, you can find the most industrial minds of Mason City trying to take over the world.

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“There’s not much entrepreneurship in North Iowa,” Doerfler said, “but most everyone that’s most involved in entrepreneurship is going to cycle through here on that Friday morning.”

So Johnson and Doerfler make sure they are there most weeks to meet and talk business. They played together at UNI and worked at MetalCraft together until Doerfler took his own leap of faith, quitting his job to buy a mill and teach himself how to make hand-crafted putters. Doerfler is the first to tell you how challenging it is. He has moments where he wonders if he’s an idiot for taking this risk, but he loves it.

Lately, many of these meetings are centered around where Johnson should take Charlie Golf, and by extension his career.

He added kids golf clubs in the spring, which immediately took off by staying true to the company’s core principles. He insisted on them being stainless steel clubs that look like real, adult clubs but much lighter than others in the market. “The kids just want something to swing,” he said. “They’re not gonna hit the ball much. It’s not about that. It’s not about launch angles and ball speed. It’s about having a golf club in their hand they can hit a real ball with.” He’s certainly not inventing the wheel with kids clubs, something that’s been around forever and dominated by U.S. Kids Golf, but he’s also developing a strong, family-based brand. If people know Charlie Golf, they know it’s authentic. So if people are searching for toddler golf clubs, maybe the tie goes to the company they feel a connection toward.


(Courtesy Charlie Golf Co.)

His Google Analytics tools tell him more people search for clubs than they do bags, which makes sense. Having a cool bag is additive. Getting your kid into golf certainly starts with the clubs. That may be the future of the company.

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Johnson is long past the phase where this is all just a hobby. The next step is figuring out how to make this a sustainable company. The self-sustaining business now projects to reach seven figures in revenue with a good holiday season, Johnson said.

And within that contrast between CEO and normal dad, there are little choices Johnson has to make. Like the price: $88 for a bag.

“I’ve had so many people tell me, ‘You’re not charging enough.’ But it wasn’t about that. In my mind, when I was growing up, there was no way my dad was gonna spend $100 on a 2-5 year old bag. It wasn’t gonna happen. So, ‘OK, what can I do to make this somewhat attractive for all families and not let the money aspect restrict them?’”

Even that price has family meaning. His uncle’s old Iowa dirt track race car number was 88, and at their home course driving range Doug took a side panel from the car and set it up at the 88-yard mark. Johnson spent his whole youth trying to hit three-quarter wedges to 88 yards, bouncing off the panel. When it was time to pick a price for the clubs, he went with $188.

As the market grows, so does the competition that didn’t exist when he started. “Well, you would imagine once people see the success of it…” Johnson joked as he prepares for the reality that those major corporations will begin to sell their own toddler bags.

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If this Black Friday is the test for what his company will become, the 2025 Masters might be a little marker for where they stand. Last April was such a moment for the Johnsons, and the hope is to build on it. Can he get the prodigy of the top names in the sport to run past the azaleas with a Charlie bag? Or will the brands that sponsor these star golfers try to use the moment to jump in and outfit the kids in their own merch?

Johnson wrestles with these future challenges while still working another job. He primarily works alone at the company’s Mason City office, making it even easier to get distracted by Charlie Golf.

“I’m on my computer so much, and I have the tabs of the other stuff, checking it periodically,” he said. “It’s hard. It’s very, very challenging. That’s how I know I need to do one or the other.”

So much of this is built on projecting the future for a company there’s no projection for. It’s all new. Each inventory purchase is another risk that maybe people will one day just stop buying. This latest drop was for 1,700 bags. If Johnson used to stress about people on the waitlist not buying, he has shifted that to the stress of not selling out. That’s generally a good thing, as his manufacturing and scale has caught up with the company and now sales are steady and not dependent on chaotic drop days. But he has to walk out to the garage each day and see all these bags that need to be sold.

He knows the numbers better now and knows that the last few months indicate he can support his family with the company. That’s why Black Friday is the big moment. It’s his first real holiday sale season to find out if Charlie Golf is here to stay.

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Then maybe he’ll quit his job. Then maybe they’ll expand. Maybe they’ll move into a real facility.

Whatever happens next, he can lean back on this. That it all started with a father and a son in a garage.

The Changemakers series is part of a partnership with Acura.

The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.

(Top photo: Brody Miller / The Athletic)

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NWSL infrastructure is the ‘hardest problem to solve’. Here’s how things stand around the league

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NWSL infrastructure is the ‘hardest problem to solve’. Here’s how things stand around the league

All eyes will be on Kansas City, Missouri this weekend when the Orlando Pride and the Washington Spirit face off in the NWSL championship on Sunday. In a way, it will bring the season full circle with CPKC Stadium hosting an action-packed finale.

The stadium’s opening in March marked a historic moment for the NWSL, raising the standard for a club’s stadium experience. With its 11,500-seat capacity, the Current became the first NWSL club to sell out every home game in the regular season.

Although privately financing a stadium might be an unrealistic goal for some clubs, or even an unnecessary one, what the Current has accomplished with CPKC Stadium makes room for a larger conversation about infrastructure in the NWSL. Last year, league commissioner Jessica Berman described that as “probably the hardest problem to solve long-term, and one of the most important problems for us to solve as soon as possible”.

That being the case, The Athletic has taken stock of some of the biggest infrastructure-related wins and losses of the 2024 season.

Most teams are using shared facilities

Nine NWSL clubs in the 2024 season shared a venue with an MLS club. That will increase to 10 teams next year as a new MLS team comes to San Diego. Four teams share training facilities, too. Some teams also share space with a lower-division men’s team, from MLS Next Pro or USL for example.

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The only team not to share its venue was the Kansas City Current, which largely used private financing to build its own stadium and training facilities.

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While sharing resources has its upsides, there can also be friction between teams. Take the disagreement between DC United and the Spirit over their long-term deal in 2021, forcing the Spirit to train at a local high school while the matter was resolved.

Three years later, the Spirit is now in a very different place, heading to another NWSL championship after winning its first title in 2021. It now has American businesswoman Michele Kang as majority owner, and Audi Field is its full-time home venue after splitting time between multiple stadiums in previous seasons. This year the Spirit sold out three matches, with its semi-final win against NJ/NY Gotham drawing 19,365 fans.

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Rodman celebrates during the 2024 NWSL Playoffs semi-final match at a sold-out Audi Field (Amber Searls / Imagn Images)

Kang has not been shy about expressing her goal of Spirit one day having its own facility. This seems especially pressing now, given that USL Super League’s DC Power, partly owned by DC United, also calls Audi Field home.

In other instances, as for Racing Louisville and USL club Louisville City, having a shared facility means also sharing ownership, which makes it easier to make last-minute decisions, like when deciding to offer your venue as an alternate with only a few days’ notice.

Issues of being a tenant, and not an owner

Earlier this month, San Diego Wave FC was forced to move its final home match of the regular season across the U.S. to the aforementioned Louisville at Lynn Family Stadium because of poor playing conditions at its home, Snapdragon Stadium.

“The safety and wellbeing of all players is our top priority, and the current field conditions at Snapdragon Stadium, which are the responsibility of a third party, have not met the standards required for a safe playing environment,” the club said in a statement.

The Wave had a series of planned celebrations, including a fan appreciation night, a ceremony for Emily Van Egmond’s 100th NWSL appearance and a ceremony for Alex Morgan’s retirement. All of which had to be moved following the venue switch. Morgan’s celebration will happen next year. The venue also will host two games in the SheBelieves Cup in February.

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Megan Rapinoe sustained an ACL injury during the first half of the 2023 NWSL Championship match at Snapdragon Stadium (Orlando Ramirez / Imagn Images)

Field issues in San Diego are not new, with multiple season-ending injuries for NWSL players happening at Snapdragon last year, including Megan Rapinoe’s injury in the early moments of the 2023 NWSL championship. These issues extended into the 2024 season, with former interim coach Landon Donovan saying that “outside of replacing the whole field” there was little to be done to remedy the issue.

Because the Wave is only a tenant, it has limited say over what San Diego State University does and soon cedes next priority to MLS expansion team San Diego FC.

The MLS team will have priority in scheduling, despite the Wave having a loyal fanbase and averaging 19,575 fans per game. Only one other women’s team in the world averages higher attendance, according to the club: Arsenal Women in the Women’s Super League. The university’s contract with the MLS club, though, specifies there will be an annual meeting at the start of each contract year to discuss topics such as “stadium maintenance and capital improvement plans” and “field of play quality”.

The crowding at Snapdragon has led at least one team, the professional rugby team San Diego Legion, to relocate in the new year. The team announced Tuesday it would move to the 6,000-seat Torero Stadium to make way for more weekend home matches.

Public land and public funds – or private financing?

A similar availability snafu happened in Chicago, when the punk rock festival Riot Fest announced it would be held at SeatGeek Stadium in Bridgeview, Illinois, on the same day as a home game for the Chicago Red Stars. The stadium is publicly owned by the Village of Bridgeview, and the hope was that both events would happen concurrently.

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“It is unfair and unfortunate to have our club put in this situation, shining a light on the vast discrepancies in the treatment of women’s professional sports versus men’s professional sports,” Red Stars president Karen Leetzow said at the time.

The problem resolved when Riot Fest announced the festival would be relocating to Chicago proper, bringing an anticlimactic end to the months-long drama. The timing of this dilemma unraveled just after the Red Stars had packed Wrigley Field in a historic game against Bay FC on June 8.


Chicago hosted Bay FC at Wrigley Field in front of a record-breaking crowd. (Daniel Bartel / Imagn Images)

While the Red Stars have been tenants of SeatGeek Stadium since 2016, and are contracted through the 2025 season, club leadership has been outspoken about wanting to find a home closer to Chicago.

“Every week, we’re meeting with influential people here in the city who can help us get this done,” Leetzow said in August. “I have a whole series of talking points I’ve been refining and honing throughout the summer and into the fall as the (state) legislators go back into session.”

The hope is for city officials to commit public funding to a women’s soccer stadium like they did to renovate Soldier Field, where MLS side Chicago Fire FC currently competes. That might be a tall ask, though, as the Chicago Bears and White Sox are also bidding for public funding for stadium projects.

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The Chicago Fire said last month they are considering building a privately financed, soccer-specific stadium in the city, and had already toured three sites for the project. The MLS team left SeatGeek Stadium, which is 30 minutes outside the city, by paying $60.5 million to get the Fire out of its lease with the venue early in 2019 after Joe Mansueto acquired a controlling stake in the team.

What about training facilities?

Investing in better infrastructure also means investing in training facilities that will help develop and prepare players.

Last year, the Utah Royals unveiled multi-million-dollar expansion and remodelling plans for an NWSL-specific training site at their Zions Bank Real Academy, a 42-acre campus with several grass and indoor fields that houses the franchise’s clubs, including Real Salt Lake in MLS. The Pride and Houston Dash have similar, dedicated spaces with their MLS counterparts.

NWSL expansion club Bay FC announced in September plans to build a training facility in San Francisco’s Treasure Island neighborhood, slated to open in 2027.

“Having a permanent dedicated space that is built specifically for our players and football operations staff will allow us to continue to attract the best national and international talent and continue our Club’s mission of being a catalyst for innovation and change for our athletes and the community,” Bay FC chief executive Brady Stewart said at the time.

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The news drew criticism, though, for the decision to develop an area with a history of hazardous waste.

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More recently, Angel City Football Club unveiled plans to relocate to a nine-acre site on the campus of California Lutheran University, where they plan to upgrade and remodel a 50,000-square-foot training center. The center was previously home of the Los Angeles Rams and will undergo a multimillion-dollar remodel entirely financed by the club, serving as the team’s home for up to four years.

“The size of this performance center is incredibly important, because not only can we provide the resources and staffing and tools that they need today, but we have enough room to grow and evolve,” Julie Uhrman, president and co-founder of Angel City told The Athletic. “So, if we extend beyond from a first team to a second team to Academy, we have the ability to grow.”

The new facility will be exclusively for Angel City and feature custom lockers for players, coaches and staff. Other custom features include a dedicated locker room for players under 18, a children’s playroom to support players and staff, an onsite studio for content creation, a custom boot wall and a private outdoor relaxation lounge.

“Our commitment is that we are going to build a permanent Performance Center for our players, and we’ve actively been working on that since 2020,” Uhrman said. “Wanting something that’s 10-plus acres is challenging and takes time, and while we’re doing that, we wanted to build the best temporary training facility that we could.”

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That search for a permanent home remains a “work in progress”, she added. So far, the club has “identified a couple of locations that we’re really excited about.”

Where do things stand for expansion clubs?

The NWSL is growing, with plans to announce a 16th team before the end of the year. The latest expansion club is expected to begin playing in 2026 alongside Boston. While the league isn’t hinting at which direction it will go, it’s safe to assume that having a concrete plan for a team’s facilities and infrastructure could be a deciding factor.

The ownership group in Boston proposed renovating George R. White Stadium in Franklin Park for the team’s home venue, where BOS Nation FC will play. This would be secured through equity and involve a public-private partnership with Boston Public Schools, which would retain ownership of the stadium for its own use.

As for a potential 16th expansion team, one ownership group in Cleveland recently announced the joint purchase of 13.6 acres of state land to build a $150 million, 12,500-seat stadium on what is currently undeveloped land in the city’s downtown. Cleveland Soccer Group (CSG) plans to pursue a public-private partnership, similar to Boston’s thinking.

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NWSL expansion: Where things stand as the league looks to add a 16th team

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“I think it’s really important because most stadiums in this country have had some public financing element to them,” Murphy said. “If you look back in the state of Ohio even, maybe over the past 30 years, there’s been about $2 billion spent in this state across Cleveland, Columbus, Cincinnati, Dayton, Toledo, (and) other cities on men’s professional (sports), and over the same periods it’s been $0 for women.”

Cleveland Metroparks purchased the roughly $4.2 million state-owned property, where the stadium will sit, from the Ohio Department of Transportation. CSG will fund the purchase, with the stadium remaining publicly owned. The purchase of this property, though, is contingent on CSG being awarded the NWSL expansion bid.

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Some other potential expansion groups, such as a campaign that launched in Nashville last month, have not shared specific details on their own facilities plans. The local MLS club, Nashville SC, has however expressed interest in potentially sharing their stadium, Geodis Park.

(Top photo: Jamie Squire / Getty Images)

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The Steelers’ offense has two quarterbacks … and a slew of unanswered questions

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The Steelers’ offense has two quarterbacks … and a slew of unanswered questions

CLEVELAND — As the flakes tumbled from the night sky, turning Huntington Bank Field into a snow globe, Pittsburgh Steelers quarterback Russell Wilson dropped back and let it fly.

The pass, thrown with anticipation, found receiver Calvin Austin III on time and on target in the end zone for the go-ahead, 23-yard touchdown. After failing to score a touchdown for more than seven consecutive quarters dating to Week 10 against the Washington Commanders, Pittsburgh had scored two in less than two minutes to take a one-point lead over the Cleveland Browns with 6:15 remaining.

It was a miraculous comeback. Until it wasn’t.

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“The game is never won until you get on the bus,” Austin said after the game. “So it was definitely an emotional moment (after the touchdown). We were all hype and stuff. But we knew we had an inspired team that was about to get the ball back.”

As it turned out, the Browns got the ball back not once, but twice.

The Steelers’ defense did its job the first time, forcing backup quarterback Jameis Winston into an errant pass that cornerback Donte Jackson intercepted with 4:22 to go. But after Pittsburgh went three-and-out — with Justin Fields in for Wilson at quarterback on second and third down — and Corliss Waitman shanked a punt for the first time as a Steeler, the defense couldn’t get off the field again.

Cleveland got the ball back with 3:22 remaining and drove 45 yards in nine plays. The Browns capped the sequence with a 2-yard Nick Chubb touchdown with 57 seconds remaining, then batted down Wilson’s Hail Mary as time expired to stun the Steelers, 24-19.

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Browns stun Steelers 24-19 in snow as Chubb scores late TD: Takeaways

A team that made a statement by beating the Baltimore Ravens just four days earlier dropped to 8-3, leaving the door open in the competitive AFC North.

“Missed opportunities,” defensive co-captain Cameron Hayward said. “We have to eat it. They made more plays at the end. Some of that stuff we can have some head-scratching about what was on display. Just take it, move on. I know everybody is pretty pissed off about the loss.”

The weighty moments at the end of the game loom large: coach Mike Tomlin’s decision to accept an illegal touching penalty that gave the Browns a second crack at third down on the final drive, then spending a timeout that would be needed later; the coverage on the ensuing third-and-6 conversion; the decision to tackle Chubb on the 2-yard line with more than 90 seconds remaining instead of letting him score to preserve time and get the ball back.

But the reality is this game was lost much earlier, on the other side of the ball.

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“We beat ourselves with a lot of mistakes,” Austin said. “That takes all 11 looking in the mirror and just continuing to push details. They’re a good team. Got to give them credit. But at the end of the day, we just got to perform better.”

Two weeks ago, when Wilson erased a 10-point, second-half deficit against the Commanders, it appeared the offense had finally figured it out after years of instability and inconsistency. At the time, the veteran signal caller had led the Steelers to 31.7 points and 382 total yards per game through three starts. If the offense continued along the same trajectory, it was reasonable to consider the Steelers legitimate Super Bowl contenders that could stand toe-to-toe with Patrick Mahomes or Josh Allen.

But it hasn’t continued.

If those first three games showed the explosive upside of Wilson’s moonball, his veteran presence and his ability to make checks at the line of scrimmage, the past two have revealed many of the Steelers’ offensive warts.

It’s certainly not all on Wilson. However, sacks are becoming problematic, putting the offense behind the chains. This was an obvious area of concern the minute the Steelers signed Wilson, considering he led the NFL in sacks taken in two of the previous five seasons. Initially, when he took over for Fields in Week 7, the Steelers did well enough to protect Wilson that it wasn’t a major red flag.

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However, in the first half alone on Thursday, Wilson was sacked four times, as the Browns kept the Steelers’ offensive line off balance with stunts and games up front. Three of those sacks came from Myles Garrett, including a strip-sack that set the Browns up on a short field.

Even beyond the negative plays, Pittsburgh’s offense has become too boom or bust. Yes, once again, Wilson’s deep shot was a catalyst. He connected with Austin on a 46-yard bomb up the seam, hit Van Jefferson on a 35-yard gain and found George Pickens for 31 yards. Those big plays helped bolster what was a solid stat line from Wilson, as he completed 21 of 28 passes for 270 yards and a touchdown with no interceptions for a 116.7 passer rating.

The problem is, when the Steelers aren’t producing touchdowns on these deep shots, they’re having a hard time finishing drives. The issues emerged on the opening drive. On third down, Wilson took an 8-yard sack on third-and-2, turning a potential 50-yard field goal attempt into a 58-yarder that the reliable Chris Boswell missed.

The Steelers, who rank 26th in success rate (37.2 percent, per TruMedia) since Wilson took over, tried to use every resource available to keep the offense going. However, another first-half drive was halted on the 40-yard line. This time, they deployed Fields on a fourth-and-2 QB keeper, failing and turning the ball over on downs. The offense also fizzled at the 30 (made field goal), its own 46 (failed fourth-and-1 run by Jaylen Warren) and the Cleveland 9-yard line (made field goal).

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“We had some really good, explosive plays down the field, throwing the ball with Van (Jefferson) — he made some great catches — and Calvin (Austin),” Wilson said. “And then we got stalled for whatever reasons. We’ve got to watch the film and see what that was. … We needed one or two more plays.”

Complicating matters is the unique quarterback dynamic. After utilizing the Fields package for three plays on Sunday against the Ravens, the Steelers featured their mobile QB on seven snaps (plus an eighth that didn’t happen because of a false start) on Thursday.

The results were mixed. After coming up short on fourth down early in the game, Fields provided a second-half spark when he kept the ball on a zone read and raced 30 yards along the right sideline. That played helped jump-start the offense, and later in the same drive, the threat of Fields keeping the ball on the zone read helped Warren burst into the end zone to snap the Steelers’ touchdown-less skid and kindle the rally.

The Steelers also put the ball in Fields’ hands in a four-minute situation with the lead. It was a reasonable time to play the running quarterback, with the Steelers trying to burn the clock. However, on third-and-4, his deep shot for Pickens sailed incomplete, stopping the clock and giving the Browns plenty of time to score the go-ahead touchdown.

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Asked if he would have liked to be in the game in that critical moment, Wilson was somewhat transparent.

“Listen, I always want to be in there,” he said. “That’s just the competitor in me. But at the same time, we have great trust in Justin, our team, our coaches and everything we’re doing.”

It’s also not the easiest challenge for Fields. He said after the game that he felt “kind of stiff” on his 30-yard run after standing on the sideline for the entirety of the second and third quarters, adding he felt he could have scored on the play. Asked if it’s difficult to enter the game mid-stream and virtually without warning, Fields admitted it is.

“But at the end of the day, that’s what my job is,” he said. “So you can’t complain. Anytime I get a chance and an opportunity to go on the field and help my team, I’m happy to do it.”

Sitting behind a keyboard and watching the game from the press box, it’s honestly hard to say what the right balance should be. Fields has often been the Steelers’ best offensive weapon, and his mobility might be able to help them rectify their red zone woes. Using both quarterbacks allows the Steelers to adjust on the fly if the offense needs a jolt or if the opposing pass rush is becoming too big of a factor. On the other hand, it does seem that, at times, rotating quarterbacks can disrupt the passers’ rhythm and timing.

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Still, it’s important to remember that the Steelers got to 8-2 thanks to the contributions of both players. If they’re going to prove that this two-game stretch of offensive woes was a blip on the radar, and that this offense can in fact provide an edge in the postseason, they’re probably going to need to continue to use both.

Finding that right balance and rediscovering a way to finish drives will help determine how far this offense — and the team as a whole — goes.

“We’ve got a lot of football left,” Wilson said. “We’ve got a lot of opportunities to respond in the highest way, highest level. I think that everything that we want is still in front of us.”

(Photo of Russell Wilson: Kevin Sabitus / Getty Images)

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Each NBA team’s biggest concern a month into the 2024-25 regular season

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Each NBA team’s biggest concern a month into the 2024-25 regular season

We’re about a month into the NBA season, and while the injury bug has bitten nearly every team in one way or another, there are other worries that are worth … well, worrying about.

The Athletic asked its NBA staff for each team’s biggest concern at this point. The responses covered the full spectrum, from free-throw shooting and poor depth to well-known names not yet producing at the levels we’ve come to expect in recent years. (Stats and records are through Wednesday’s games.)

Atlantic Division

Boston Celtics

Rim protection: This is a fresh concern. It might be a short-term one since the Celtics ranked near the league leaders in rim protection last season and should soon welcome back 7-foot-2 shot blocker Kristaps Porziņģis. But Boston has been gashed for layups and dunks recently, especially in a loss to the Atlanta Hawks and an all-too-close win against the Toronto Raptors. Joe Mazzulla said his team needs to improve its individual defense and rebounding. The Celtics might just be suffering symptoms of a mild championship hangover. — Jay King

Brooklyn Nets

Nic Claxton’s back issue: The Nets got off to a surprisingly solid start, even as Claxton slowly worked his way into the rotation after a preseason hamstring injury. But now he is out again with a lingering back strain. The team wants to build an identity while the front office ideally wants to get the top pick in the draft. They’re achieving both at the moment, and there is a lot to be excited about if Cam Thomas is making a leap. But Claxton is one of the Nets’ cornerstones, and they need him to stay healthy and keep improving if this rebuild is going anywhere down the road. — Jared Weiss

New York Knicks

Lack of free throws: I could go with the defense here, but I think that’ll improve with more time and the eventual return of Mitchell Robinson. The Knicks rank 29th in the NBA in free-throw attempts per game (19.1). For a team that shoots a lot of 2-pointers — efficiently, I should add — and has a head coach who emphasizes shooting 3s, getting to the rim and free-throw attempts, it’s a bit concerning New York doesn’t visit the charity stripe more. Mikal Bridges has only taken 11 free throws this season, despite the majority of his shot attempts coming from inside the arc. — James L. Edwards III

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Philadelphia 76ers

Can they get healthy and on the same page?: The Sixers are stuck in a spiral that seems inescapable at the moment. Joel Embiid, Paul George and Tyrese Maxey shared the floor together for the first time Wednesday, a game that George left early because of an injury to the same knee he hurt in the preseason. Their only two wins came in overtime, so they are a few bounces away from being completely winless. They’re already at the team meeting stage of the season. The supporting cast has struggled to shoot and rebound. There simply has not been the spark to overcome adversity that defines a season. — Jared Weiss

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Toronto Raptors

No chance to build chemistry: RJ Barrett had an AC joint injury. Pelvic and elbow injuries have kept Immanuel Quickley to two and a half games. Scottie Barnes suffered an orbital bone fracture early in the second week of the season. The Raptors schedule was always going to be tough to start the year. However, the presumptive starting lineup, which also features Jakob Poeltl and emerging sophomore Gradey Dick, has played zero minutes. Even if you are rebuilding, you want your core pieces to get big minutes against good teams. The Raptors are missing out on that opportunity. — Eric Koreen

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Central Division

Chicago Bulls

Team defense: After trading Alex Caruso this offseason, the Bulls knew their defense would suffer, but Chicago is on the cusp of ranking among the bottom-three teams in defense. Without a single elite defender, and absent appropriate size, Chicago knows its fortunes will be difficult to change. The Bulls are attempting to overcome their defensive limitations by playing faster and launching more 3-pointers. But they’ve compounded their issues with turnovers and cold shooting nights. — Darnell Mayberry

Cleveland Cavaliers

How about … none?: Seriously, they deserve this moment. Only a few teams have done what the Cavs did — win their first 15 games — and historically speaking, those teams wound up in the NBA Finals. It’s OK to say this team has no glaring concerns. Take a bow. If you insist, there are some issues to keep an eye on, like wing depth (the Cavs have a bunch of them, but will they hold up in the playoffs?), defensive rebounding and serviceable bigs off the bench. We just can’t, with a straight face, call any of these items concerns right now. — Joe Vardon

Detroit Pistons

Turnovers: The Pistons entered Thursday tied with the Bulls for 20th in the NBA in turnovers per game. Cade Cunningham is Detroit’s primary ballhandler and fourth in the league in assists per game, but he leads the NBA in total turnovers. Turnovers are to be expected with a team this young, but Cunningham is the head of the snake. Once he and the Pistons value the basketball on each possession, there should be fewer close games that keep Detroit fans on the edge of their seats. — Hunter Patterson

Indiana Pacers

Tyrese Haliburton: My guy can’t shoot right now. Haliburton is making just 37.5 percent of his shots overall and is chucking it at an abysmal 28.4 percent from 3-point range. These are both, easily, career lows, and for what it’s worth, his 82 percent shooting at the foul line also is a career worst. The Pacers have better players and more depth, and Haliburton’s ability to push the pace and find the open man are still paramount (his assists are down too). But for the Pacers to be good, he has to play at his usual All-Star level. — Joe Vardon


Tyrese Haliburton has struggled shooting in the first month of the season. (Trevor Ruszkowski / Imagn Images)

Milwaukee Bucks

Khris Middleton’s health: During training camp, Middleton told The Athletic that he needed to play in at least 70 games to consider this a successful season for himself. The Bucks are 15 games through their schedule and he has still not felt confident enough to get on the floor for five-on-five activities. The Bucks have rebounded well from their 2-8 start by winning four of their past five games, but it will be difficult to compete for a championship without a healthy Middleton. — Eric Nehm

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Southeast Division

Atlanta Hawks

Trae Young: You can nitpick about Atlanta’s defense or the shooting on the wings or the backup point guard situation, but none of that matters if Young isn’t playing at an All-Star level. And while he’s leading the league in assists, he’s also struggled mightily to score, shooting just 38 percent on the season and failing to get off a shot in two last-shot situations that both ended in Hawks losses. While Young historically has been a slow starter, his Achilles tendinitis to begin the season adds to the concern level this time around. — John Hollinger

Charlotte Hornets

When will Mark Williams play again?: The Hornets are reaching an anniversary they don’t want: Dec. 8 will mark a year since Williams last played in a game. The 15th pick in the 2022 draft has played in just 62 games in his career. He missed most of last season with a back injury. This year, it’s been a left foot issue. Williams has been productive when he has played and could be a key piece for Charlotte in its rebuild, but the Hornets need to see him back on the floor to know that. — Mike Vorkunov

Miami Heat

Terry Rozier’s start: After their failed pursuit of Damian Lillard in the summer of 2023, Miami’s big move to bolster its backcourt was trading Kyle Lowry and a lottery-protected 2027 first-round pick to Charlotte for Terry Rozier. The 30-year-old got off to a decent start after his arrival in South Beach, but he missed the 2024 playoffs due to a neck injury, and he’s off to a rough start this season as the Heat have stumbled to a 6-7 mark. Rozier’s averaging 12.9 points and 3.7 assists on 38 percent shooting. Miami needs to be more explosive on offense to compete with teams such as Boston and Cleveland at the top of the Eastern Conference. Rozier has to play a key role in the offense taking another step. — Will Guillory

Orlando Magic

3-point shooting: Orlando has done an admirable job overcoming the absence of injured star Paolo Banchero. But the team still struggles to score in the half court and struggles to hit long-range shots. The Magic rank last in 3-point shooting percentage, making only 30.5 percent of their attempts. They remain competitive because of their outstanding defense, coaching, cohesiveness and home-court advantage. They have a lot of positives going for them. But as their shooting woes in last year’s playoffs demonstrated, their inability to convert from beyond the arc is an Achilles heel. — Josh Robbins

Washington Wizards

Can they keep players engaged?: Still early in their rebuild, the Wizards need to finish at or near the bottom of the NBA standings to enhance their 2025 draft lottery chances. It sounds ghoulish to say, but they’re on the right track with a 2-11 record. That said, for any team, losing a lot of games (and by wide margins too) can cause collateral damage, especially to veteran players who grow impatient with losing and potentially with young players who could fall into bad habits. Can coach Brian Keefe and the team leaders keep Washington’s older players positive and the young players on the right developmental track? — Josh Robbins

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Northwest Division

Denver Nuggets

Same song: The Nuggets are going to win 50 games and be relevant come playoff time. But can they get over the hump this season? Do they have the quality depth to survive when all-everything Nikola Jokić is not on the floor? That’s what terminated their playoff run last season. Can it be different this time around? — Tony Jones

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Minnesota Timberwolves

Defense: The Timberwolves had the best defense in the NBA by a country mile last season, riding it all the way to the Western Conference finals. Rudy Gobert was Defensive Player of the Year and flanked by a trio of the best perimeter defenders in the league in Jaden McDaniels, Nickeil Alexander-Walker and Anthony Edwards. Of those four players, only Alexander-Walker has resembled what he was last season. Gobert has said he isn’t playing up to his standards at the rim, McDaniels hasn’t been anywhere close to the disrupter on the perimeter and Edwards has often looked inattentive and unfocused on that end. If the Wolves are going to overcome a sluggish start, those three guys have to get their defensive teeth back. — Jon Krawczynski

Oklahoma City Thunder

Alex Caruso’s shooting: Caruso scored a season-high 17 points during the recent win over the Trail Blazers. The Thunder are hoping that trend continues. For all the talk of the Caruso-for-Josh Giddey swap in Oklahoma City, neither side is seeing dividends yet. Giddey has struggled leading the Bulls offense and Caruso can’t find the net from beyond the 3-point arc, shooting just 21 percent from deep. And worse, defenders are straying all the way off him when he lines the perimeter. Caruso made more than 40 percent of his 3s in Chicago a season ago. If he continues to miss at this rate, he could become ill-fitting on a roster with shooting everywhere. But if he begins to look like himself again, at a bare minimum hitting open jumpers, the Thunder are in a better place. — Fred Katz


Alex Caruso puts up a jumper against the Hawks last month. (Joshua Gateley / Getty Images)

Portland Trail Blazers

Deni Avdija’s shot: The Blazers big offseason acquisition is off to a flat shooting start, which played a part in him losing his starting job 10 games into the season. After making a career-best 37.4 percent of his 3-pointers last season in Washington, Avdija has made only 13 of 50 in Portland (26 percent). With Shaedon Sharpe flourishing now that he is back from injury, Avdija’s minutes also have dipped slightly. He has provided value with his smarts, defense and passing, but when the Blazers gave up two first-round picks, two second-round picks and Malcolm Brogdon, they thought they were also getting a shooter on the rise. And maybe that is coming: Avdija in the last four games has made nearly half (7 of 15) of his 3-pointers. — Jason Quick

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Utah Jazz

Will Hardy: The Jazz coach is so good at his job that, somehow, he still has a zombie roster competitive enough to only have the fourth-worst record in the league. It bodes well for when the Jazz have enough talent to win that Hardy will maximize that talent. He’s a phenomenal coach. But right now, the Utah front office needs about three more losses than the Jazz currently have. — Tony Jones

Southwest Division

Dallas Mavericks

Crunchtime conundrum: Who knew having too many closers could be this clunky? While the Luka Dončić-Kyrie Irving-Klay Thompson trio has mostly worked well, it’s still quite surprising to see these Mavs drop so many close games with all these elite shot-makers on the payroll. Six of their seven losses have been by seven points or fewer, including a stretch of four in a row (against Phoenix, Denver, Golden State and Utah) in which they lost by a combined eight points. While that’s counterintuitive, to be sure, it’s also a reminder there’s only one ball and their late-game chemistry will have to come over time. That process will be slowed a bit with Dončić sidelined for at least a week due to a wrist injury. The numbers, however, indicate Dallas has been better than its record. — Sam Amick

Houston Rockets

Murky offensive identity: There aren’t many concerns with an 11-5 Rockets team within striking distance of first place in the West, but Houston’s lack of an offensive hierarchy is puzzling. The Rockets want to control the glass, run the floor in transition and defend aggressively without fouling, but the absence of a true pecking order rears its head at the wrong times, especially in crunchtime. Four of their five losses have come in the clutch when their pace and ball movement grinds to a halt. It’s hard to be a pace-and-space unit when you’re 15th in pace and 27th in 3s made per game, and those issues could be fixed with an outlined structure. — Kelly Iko

Memphis Grizzlies

Health: The Grizzlies’ depth has vastly improved from a year ago, enabling Memphis to survive — and even thrive at times — without a full complement of players. That said, the core trio of Ja Morant, Desmond Bane and Jaren Jackson Jr. has played exactly one game together, with Morant’s most recent hip injury again raising the question of just how often the Grizzlies can unite their three stars. Morant only played nine games a year ago and just eight so far this year, while Bane has played 58 and 42 the past two campaigns and only seven so far this season. — John Hollinger

New Orleans Pelicans

Is it too late to make noise?: The Pelicans are going through an unprecedented stretch of bad injury luck that’s left the roster decimated the past few weeks. After starting the season 2-0, New Orleans only has two wins in its last 14 games. There will be a few key pieces getting back on the court in the next two weeks. There’s a good chance CJ McCollum, Jordan Hawkins and Herb Jones will all be back in the lineup before the end of November. The Pelicans may start turning things around very soon. But the West is so incredibly deep that it might not matter. This is the wrong season to be playing catch-up. — Will Guillory

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San Antonio Spurs

Lack of ball penetration: Nearly half of Victor Wembanyama’s shots are coming from the perimeter, up from just 30 percent as a rookie. The Spurs hoist the ninth-most 3s in the league, but to improve on their 20th-ranked offense, they’ll need to diversify their approach. Some of it is circumstantial: Rookie Stephon Castle, a physical downhill threat, is still learning; Tre Jones and Devin Vassell, San Antonio’s most frequent drivers last season, have only recently returned from injury; and Jeremy Sochan, who was fourth, has been sidelined since early November. Maybe reserve Keldon Johnson, who leads the way with 6.6 drives per game, gets more minutes, but it starts and ends with Wembanyama. The Frenchman needs to set the tone. — Kelly Iko


Victor Wembanyama is shooting nearly 34 percent from 3 this season. (Daniel Dunn / Imagn Images)

Pacific Division

Golden State Warriors

Free-throw shooting: The last time an NBA team shot below 70 percent from the line for a season was five seasons ago when the Knicks did it. The last time a team with a winning record did it was nine seasons ago, when the Pistons did it. The 11-3 Warriors have made only 69.5 percent of their free throws. Andrew Wiggins, Jonathan Kuminga, Draymond Green, Trayce Jackson-Davis, Brandin Podziemski and Kevon Looney are all struggling from the line to varying degrees. They went 9 of 19 collectively in a three-point loss to the Clippers recently. In a conference where the standings margins are expected to be slim, a few free-throw-related losses in the middle months could be the difference between several seeding slots — the third to the seventh, for example — come April. — Anthony Slater

LA Clippers

Turnovers: One of the reasons the Clippers are hovering around .500 is because they donate possessions like a red kettle is on the floor. Only the Trail Blazers and Jazz average more turnovers per game. And it’s the wrong kind of turnovers, as opponents steal the ball from the Clippers more than any other team. The Clippers can be better than league average on offense if they take better care of the ball, especially in fourth quarters. — Law Murray

Los Angeles Lakers

Depth: The Lakers’ depth was a concern entering the season, and it has grown more problematic since training camp. Jarred Vanderbilt and Christian Wood have yet to return from offseason surgeries. Jaxson Hayes is out with an ankle injury. Anthony Davis is battling plantar fasciitis, an injury that has bothered him since last season. Gabe Vincent and Max Christie have underperformed preseason expectations. Los Angeles is winning enough to stay competitive in the West, but it’s largely been because of production from the starters and D’Angelo Russell. Longer term, the Lakers need to get healthy and/or improve their roster via trade(s). — Jovan Buha

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Phoenix Suns

Staying healthy: Through nine games, Phoenix looked great. Then misfortune hit. Kevin Durant and Bradley Beal suffered calf strains, and a team that opened 8-1 dropped six of seven. Completely healthy, this team looked like a title contender. Durant played like an MVP candidate. Beal excelled in his role. A rebuilt bench contributed. But it’s not even Thanksgiving, and the Phoenix injury report has become a main storyline. The good news: The Suns showed what was possible. They weren’t perfect, but they had something solid from which to build. The bad: As the league’s second-oldest team at 28.26 years, per NBA.com, the health factor may not go away. — Doug Haller

Sacramento Kings

Star workload: De’Aaron Fox is averaging 37.4 minutes per game. Keegan Murray is at 36.7. Domantas Sabonis and DeMar DeRozan are both at 36.5. That gives the Kings’ four out of the NBA’s top 14 players in minutes per game. That’s a ton to ask over the course of an 82-game marathon, especially with Sabonis (in his ninth season) and DeRozan (in his 17th season) already missing time due to back injuries. But that’s the trouble for the Kings, who have injured bench players (Malik Monk, rookie Devin Carter), questionable depth and a voracious hunger from Mike Brown and the organization to wrestle away every possible regular-season win to avoid the Play-In Tournament. Fox, Murray, Sabonis and DeRozan have been very durable players historically. That will be tested. — Anthony Slater

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(Top photo of Paul George and Joel Embiid: Bill Streicher / Imagn Images)

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