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Durant's PSG stake explained: Why has he bought in? Does he have a say?

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Durant's PSG stake explained: Why has he bought in? Does he have a say?

Kevin Durant has become the latest American sports star to invest in European soccer.

On Monday, The Athletic reported that the two-time NBA champion and Phoenix Suns forward had bought a minority share of French soccer giants Paris Saint-Germain. According to sources with knowledge of the agreement — who, like all spoken to for this piece, were granted anonymity to protect relationships — Durant’s investment firm Boardroom has bought a shareholding through a separate financial vehicle created by Arctos Sports Partners, which has invested in PSG.

Durant was in Paris for the Olympic Games, where he secured his fourth gold medal. Last week, while competing at the competition, Durant and Rich Kleiman, who is the co-founder of Boardroom and Durant’s manager, visited PSG’s new training centre at Poissy, west of Paris. They met with PSG president Nasser Al-Khelaifi. According to sources with knowledge of his visit, the two sides “presented” to each other regarding the agreement.

So what does this agreement mean and how did it come about? The Athletic has the rundown.


First, who are PSG and what is Boardroom?

Paris Saint-Germain are one of the leading football clubs in both the men’s and women’s game in Europe. Their men’s team are the most successful football club in France. They have won 12 domestic league titles, more than any other team, and they are the reigning champions.

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PSG became a dominant force after Qatar Sports Investments, a Qatari state-funded investment vehicle, bought the club for €70million in 2011. Since then, they have won 32 trophies and signed international star players including Lionel Messi, Kylian Mbappe, Neymar and Zlatan Ibrahimovic. They have also developed an increasingly prominent global brand, with more than 200 million followers on social media. According to Deloitte’s Football Money League, they received the third-most commercial revenue of any football club in Europe in the 2022-23 season. PSG also have multiple sports teams beyond men’s and women’s soccer, including handball, judo and esports.


PSG previously had Messi, Neymar and Mbappe on the books (Franck Fife/AFP via Getty Images)

Boardroom, meanwhile, is a sports, media and entertainment brand co-founded by Durant and Kleiman. It is the sister company to Boardroom Sports Holding LLC, which features investments in multiple emerging sports teams and leagues, including PSG. 

Durant needs little introduction. The 35-year-old is regarded as one of the greatest basketball players of all time. He is a 14-time All-Star and his gold medal collection is now a record for men’s basketball. He is also the leading U.S. scorer in Olympic competition for either men or women. He will enter his 17th NBA season this year with the Phoenix Suns.


So does Durant have a say at PSG?

Durant has become a minority shareholder through Boardroom Sports Holdings LLC, but he has not invested directly. He has bought a stake in the Arctos Sports Partners fund that has invested in PSG. Arctos, a U.S.-based private investment firm, bought 12.5 per cent of Paris Saint-Germain last year, which at the time was valued at €4.25billion (£3.64bn, $4.58bn). 

The amount of Durant’s stake is undisclosed, but sources close to the deal have told The Athletic that, in U.S. dollars, it is in “single-digit millions”.

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This is not the first time Durant has invested in sports. He bought a five per cent ownership stake in MLS side Philadelphia Union in 2020, with an option to purchase an additional five per cent, while in 2022 he became a minority owner of NY/NJ Gotham National Women’s Soccer League franchise. He is also a co-owner of the Brooklyn Aces in Major League Pickleball, among multiple other investments with his manager Kleiman, who is a co-founder of Boardroom, sister company to Durant’s investment arm Thirty Five Ventures.


Why has he invested in PSG?

This is the start of what is expected to be a broader collaboration between Boardroom and PSG, covering areas including “content and strategy”. PSG are known to be exploring a variety of collaborations to enhance and develop their brand. They want to enhance their status and footprint in the United States, with the Club World Cup in 2025 and the World Cup in 2026 both on the horizon.

PSG sources say they hope Durant will bring a multi-sport and U.S. market perspective to the club and its brand. The club see this as the start of a relationship that has now been formalised financially. They expect, through Arctos, that Durant will have a voice in the business’s development and the club want to broaden those influences beyond just majority shareholder QSI. 


Durant won Olympic Gold in Paris (Paul Ellis/AFP via Getty Images)

One source with knowledge of Durant’s visit to PSG said the NBA star underlined the attractiveness of the club and brand, noting the club’s unique positioning on culture and community, while also expressing a commitment to the future of women’s sports.


What have both sides said?

PSG have not said anything formally on the matter since news broke of Durant’s investment, but speaking after Durant visited the club’s €300million training centre last week, where the NBA star met the men’s first team head coach Luis Enrique and consultant sporting advisor Luis Campos among others, club president Nasser Al-Khelaifi said: “It was an honour to welcome Kevin Durant to the campus today and to witness his passion for Paris Saint-Germain and his recognition of the excellent sports facilities at our new PSG Campus training centre.

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“Kevin is an inspirational athlete, investor and all-round role model, both on and off the pitch. We are extremely proud of his connection to the Paris Saint-Germain family as we share the same values and vision. We look forward to strengthening our ties and working together with Kevin and Boardroom to bring the best in sport and entertainment to fans around the world.”

On Monday, Boardroom said in a post shared on social media: “Earlier this month, Paris Saint-Germain president Nasser Al-Khelaifi welcomed Durant and his long-time business partner, entrepreneur Rich Kleiman, to the Paris Saint-Germain Campus to kick off the partnership with a visit to the club’s state-of-the-art training facility and education centre.⁠ ⁠They witnessed first-hand how the club’s values of innovation and excellence are embodied in this new environment, where Paris Saint-Germain is nurturing the stars of tomorrow.

“They also spent time with Paris Saint-Germain’s professional football teams, with a particular focus on the women’s and youth academy teams — areas of strong interest for him both in terms of sport and investment.⁠ Durant and Kleiman’s sports and entertainment media network Boardroom will work with Paris Saint-Germain to develop a multi-faceted collaboration that spans content and strategy.”

Arctos has been approached for comment.


Is he the first U.S. star to invest in soccer?

Durant follows a well-trodden path of American sports stars and other famous faces investing in soccer clubs in Europe. LeBron James became a minority shareholder at Liverpool in 2011, but since then, more have followed. Last year, in England, former NFL star JJ Watt and his wife Kealia, an ex-USWNT player, bought a stake in Burnley, Tom Brady did similar at Birmingham City, while Leeds United can count on Atlanta Hawks forward/centre Larry Nance Jr — as well as Russell Crowe, Dustin Hoffman, Will Ferrell, Jordan Spieth and Russell Westbrook — as co-owners.

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“Many are attracted by the passion fans have for football here — I don’t think they see the same passion for teams in the U.S.,” Andrew Umbers, a partner at Oakwell Sports Advisory, a London-based strategic and financial advisor in the sports sector, told The Athletic last month.


JJ Watt owns a stake in Burnley (James Gill/Getty Images)

“It is also an opportunity to grow their personal brands outside the U.S. and the same thing works in reverse.

“If you can bring in an American superstar like LeBron James or Tom Brady, who can give you massive reach in the U.S. for a small amount of equity, why wouldn’t you?”

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Is this PSG’s first link-up with basketball?

PSG are currently partnered with Michael Jordan’s brand, Jordan, an agreement that is now in its sixth year. That collaboration has proven to be transformative for the club and its brand, enabling it to expand globally. “It’s the one thing that gets talked about the most, everywhere we go in the world,” said Marc Armstrong, PSG’s chief revenue officer, told The Athletic in December.

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Basketball is one of the most commonly played sports in France. While PSG do not have a basketball team, sources have not ruled out the possibility of establishing a PSG basketball side in the future.

A major focus for the club in the short term will be on the construction of their new stadium, which is anticipated to be a multi-sport and multi-purpose venue. PSG’s revenues are constrained by low television rights deals in France and the limited capacity of their ground, the Parc des Princes. The stadium is seen as a way to further grow the club, which is a key focus of new investors Arctos.

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(Top photos: Getty Images)

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French prosecutors investigate harassment of Khelif

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French prosecutors investigate harassment of Khelif

French prosecutors opened an investigation into a complaint made by Algerian boxer and Olympic gold medalist Imane Khelif about online harassment over her gender and presence at the Paris Games.

The Paris public prosecutor’s office confirmed in an email that it received a complaint from Khelif on Monday and referred the matter to the OCLCH, the Central Office for Combating Crimes against Humanity and Hate Crimes. The OCLCH is investigating charges of cyberbullying based on gender, public insult based on gender, public provocation to discrimination and public insult based on origin, the prosecutor’s office said.

The Associated Press reported that under French law, it would be up to prosecutors to decide who might be at fault.

The OCLCH confirmed it is responsible for the investigation but said it could not provide a copy of the complaint “in view of the confidentiality of the investigation.”

On Sunday, Khelif’s lawyer, Nabil Boudi, said in a statement on Instagram that his firm had filed the complaint with the online hate unit of the Paris prosecutor’s office.

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“This unfair harassment suffered by the boxing champion will remain the biggest stain of these Olympic Games,” he said.

Khelif, who won a gold medal Friday, faced a torrent of negative attention on social media throughout the Games. Her first bout in the 66-kilogram (145-pound) division ended abruptly when her opponent, Angela Carini of Italy, quit within 46 seconds after squarely taking some hard punches from Khelif, including one to the nose that left Carini complaining that she couldn’t properly breathe.

Khelif was assigned female at birth, has always been identified on her legal documents as a woman and the International Olympic Committee has repeatedly affirmed her qualifications to compete in a women’s division. But Carini’s quick concession drew attention to a decision by the International Boxing Association last year to disqualify Khelif and another boxer, Lin Yu-ting, from its world championships. (Lin won a gold medal Saturday night in the women’s 126-pound featherweight division.)

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The IBA said Khelif and Lin had advantages over other women, based on tests it administered during its tournament. But it did not release details of the tests and its officials publicly and messily retreated from a plan to share more specific results during the Games. The IOC, in rejecting the IBA’s assertions, said they reflected more on the IBA’s disorganization than its authority in women’s sports.

The flap stoked discord among sports fans and advocates surrounding extremely touchy topics of inclusion, fairness and the complex biology of sex. Numerous people online criticized Khelif with incorrect assertions.

Boudi called the chatter a “misogynistic, racist and sexist campaign.”

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(Photo: Ulrik Pedersen / DeFodi Images via Getty Images)

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'Fake' anti-doping test results leaked after Polish agency targeted by cyber attack

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'Fake' anti-doping test results leaked after Polish agency targeted by cyber attack

The Polish anti-doping agency (POLADA) said on Wednesday that it was the victim of a cyber attack that led to false details of positive tests from a number of athletes being leaked.

Many of Poland’s most high-profile athletes were listed in the supposed leaks, including tennis world No 1 Iga Swiatek and Barcelona striker Robert Lewandowski, who has been one of Europe’s leading footballers for more than a decade.

The supposed leaks were then shared on social media before being described as “fake” by POLADA.

A statement from the agency on X, formerly Twitter, in response to a since deleted tweet outlining the allegations read: “Info presented in this post about Polish athletes is a fake.

“All of these posts are aimed to discredit Polish athletes, who don’t deserve that cause (sic) they compete clean. Non (sic) of this (sic) athletes was positive and non (sic) of presented dates is matching doping controls which were conducted.”

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The International Tennis Integrity Agency (ITIA), the authority that deals with doping in tennis, has told The Athletic that their records have no evidence of any adverse findings for Swiatek.

The agency’s records includes the period Swiatek was alleged to have tested positive, even though at that time anti-doping fell under the remit of the International Tennis Federation (ITF).

In a subsequent tweet, POLADA wrote: “In connection with the hacking attack we inform you, that data is used by cyber criminals for various purposes, including widely understood disinformation.

“In the public domain fake news discrediting Polish athletes has appeared. Please do not duplicate them.

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“None of the listed athletes will have a positive result and none of the terms presented correspond to conducted anti-doping controls.”

The Swiatek camp referred to POLADA’s statements when contacted for comment.

POLADA is the national anti-doping organisation (NADO) recognised by the World Anti-Doping Agency (WADA) for Poland.

WADA is responsible for coordinating anti-doping rules and policies across all sports, including tennis and football.

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Lewandowski’s representatives have also been contacted for comment.

(Dimitar Dilkoff/AFP via Getty Images)

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Why Mike Tomlin leads NFL's most physical training camp: 'You can't box without sparring'

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Why Mike Tomlin leads NFL's most physical training camp: 'You can't box without sparring'

LATROBE, Pa. — No air conditioning in the dorm rooms. Horsehair-stuffed mattresses. Two padded practices per day, seven days a week, full of live hitting.

For 66-year-old former Pittsburgh Steelers offensive lineman Craig Wolfley, training camp at Saint Vincent College was a “totally different environment” when he suited up in the 1980s under legendary coach Chuck Noll. Every day, twice a day, the Steelers practiced in pads — first with a morning session to work on the running game and later in the afternoon to focus on the passing game.

“They didn’t even dry off your pants and jerseys (between practices),” Wolfley recalled. “It was just sweated up until finally you put (five bucks) in the ball boys’ hands and they would throw it in the dryer for a few minutes before practice.”

Wolfley, now a Steelers radio analyst, joked that he could have a degree from Saint Vincent after all the grueling, six-week camps he attended as a player. But even he heard the old-timers like Andy Russell talk about the marathon, nine-week camps that bruised their bodies and tested their will in the 1960s and ’70s.

“You came together as a team because it was blood, sweat and tears the whole training camp,” Wolfley said. “Chuck Noll training camp was never about making the team. It was about always surviving the moment.”

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For generations of football players — from Pee Wee to high school to college and into the pros — long, physical days full of hitting were the norm. The more you hit, the tougher you became. At least that was the thinking.

But times change, and so too has the way teams prepare for the season.

Because athletes are now working out year-round, there’s less need to work them into shape in the preseason. At the same time, rules under the 2011 CBA eliminated two-a-day practices. The physicality has also been dialed back dramatically. Today, in many NFL training camps, if you see a ball carrier or a receiver tackled to the ground, it’s usually an accident.

“I don’t know how many NFL teams are full-on tackling,” Steelers quarterback Justin Fields said. “It’s got to be under three, if they are.”

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Fields’ observation got us thinking. How many teams engage in live tackling during camp? In an informal poll conducted by The Athletic, 24 of 32 beat writers (75 percent of the league) said the team they cover very rarely or never tackles players to the ground. Four teams tackle in practice sometimes, but typically for short periods with second- or third-team players on the roster’s fringe. Three teams tackle often, including Andy Reid’s Chiefs, Mike McDaniel’s Dolphins and Dan Campbell’s Lions.

Mike Tomlin’s Steelers are in many ways an outlier. When veteran linebacker Elandon Roberts arrived in Latrobe last season for a three-week destination camp, he was, like Fields, initially taken aback.

“I was kind of like, dang, we’re really tackling in camp,” said Roberts, who spent four years with the Patriots and three with the Dolphins before joining the Steelers. “I was cool with it, but I wasn’t expecting it.”

On a typical day in pads, it’s common to see the Steelers engage in periods of full, live tackling. Each practice begins with a drill called “Seven Shots” — seven chances from the 2-yard line — that are often full-tilt with starters like Najee Harris or key rotation players like Jaylen Warren being tackled to the ground. In many other 11-on-11 settings, the Steelers still see the value in live tackling, including short-yardage and goal-line drills. Additionally, twice this training camp, the Steelers staged spirited backs on ’backers drills, where high-speed collisions simulate live pass protection situations.

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Now, as the Steelers pack up and move out of their dorm rooms at Saint Vincent on Wednesday, they’ve completed what is likely the most physical training camp in the league.

“You can’t box without sparring,” Tomlin said. “We play an intense game, competitive game, and I’m not doing these guys justice if I don’t create an environment that is reflective of what’s waiting on us.”


In 2007, when  Tomlin became the NFL’s youngest head coach at 34 years old, he inherited a veteran-laden team full of many players who hoisted the Lombardi Trophy alongside Bill Cowher in 2005.

During his first training camp in Latrobe, Tomlin set the tone and — in a sense — made a statement that there was a new sheriff in town. This wasn’t Cowher’s team anymore.

“He came in and he wanted to set an example and establish his own toughness,” said former Steelers lineman Max Starks, who played three seasons for Cowher and six years under Tomlin. “He didn’t want anybody to seek comfort. We hit every day we could possibly hit, all the way until Week 13 of the regular season, which was unheard of.”

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But over a long season, more is not always better. On a team full of veterans, the pounding took its toll. After starting 9-3, the Steelers fizzled down the stretch, dropping three of their final four regular-season games before bowing out of the playoffs in the wild-card round against the Jacksonville Jaguars.

“He got the appropriate result,” Starks said. “We’re out in the first round of the playoffs, because he had to learn the veteran-ness of this team and understand that we can we can go light in the week and go kill it on the weekends at games.”


Mike Tomlin, right, with Ben Roethlisberger at the coach’s first training camp with the Steelers in 2007. (Joseph Sargent / Icon SMI / Icon Sport Media via Getty Images)

Throughout his time with Tomlin, Starks saw the coach learn from the experience and tweak his approach. While the Steelers still hit often in camp, Tomlin tempered it and learned to take care of veterans with days off. Sure enough, in Tomlin’s second season, the Steelers surged down the stretch, winning six of their final seven to finish 12-4. They rode that momentum to the team’s sixth Lombardi Trophy.

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“He’s not too prideful with taking a step back or (saying), ‘Hey, you know, I can get better at this,’” Starks said. “And that’s why you see the sustained success model that he’s created. It was too hard in the beginning. OK, now pull it back.”

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Now in his 17th season and at 52 years old, Tomlin has gone from the youngest head coach in the league to the NFL’s longest-tenured. His first training camp in Latrobe feels like a lifetime ago.

“Man, that was a different time,” Tomlin said. “That was medieval times.”

Even the oldest players on the Steelers’ current roster — Russell Wilson and Cameron Heyward, both 35 — never participated in two-a-days at the NFL level. The approach was banned under the new CBA in 2011, Heyward’s first year in the league and one year before Wilson was drafted. (The NCAA eventually followed suit and ended two-a-day practices with contact in 2017.)

There’s no question Tomlin’s philosophy has evolved, to a degree. In adherence with the CBA, padded practices have been scaled back considerably during the season. Often, if Tomlin makes the Steelers wear pads during the season, it’s to make a point that physicality is lacking on Sundays. Even early in camp, Tomlin will hold out veterans like T.J. Watt, Minkah Fitzpatrick and Heyward to protect them from themselves.

Tomlin also used to intentionally schedule training camp practices during the hottest time of the day to manufacture adversity. He has since changed his approach with a new strength and conditioning staff to practice earlier in the morning when it’s cooler.

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At the same time, the coach still very much sees the value in creating game-like situations in Latrobe — and so do the players.

“Just how we do Seven Shots, I don’t think anybody else in the country does that,” Fields said. “The parameters of how practice is ran and just the intensity out of everybody, it’s very competitive out here. And you wouldn’t want it any other way.”

Beyond preparing starters for the season, the physicality of camp is an important evaluation tool. Two seasons ago, Warren arrived as an untouted and undrafted rookie running back with a junior college stop on his resume. In an early backs on ’backers drill, his pad-popping demeanor got the coaches’ attention and ultimately helped him earn a spot on the roster. Now, he’s one of the league’s best pass-protecting backs.

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“I love it,” Warren said when asked about the environment Tomlin creates. “Although the days get hard, I love what it brings and what it creates.”

In this camp, especially, the word physicality has been on the tip of many players’ tongues. When the Steelers hired Arthur Smith — who is well-known for his run-heavy, tight-end friendly offenses — the new offensive coordinator made a point to say he wants to have the most physical offense in the league. That buzzword has carried over to the practice field.

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“Whether that’s being part of the run game or getting yards after the catch, he wants all 11 to be physical,” wide receiver Van Jefferson said. “He wants to be a physical offense. He’s instilled that in us from Day 1.”

What will it all mean when they finally start the season? Coaches often say that coaching a football team doesn’t come with an instruction manual. And while there’s no perfect answer when it comes to how much hitting is enough (and how much is too much), the Steelers believe that through their physical approach, they have begun to establish the identity that will carry them through the season.

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“Other teams, they know what it is when they play the Steelers,” Warren said. “You can see what we built here.”

(Top photo: Joe Sargent / Getty Images)

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