Crypto
UEFA Embraces Cryptocurrency: Pioneering a Revolution in European Football!
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UEFA, the governing body of European football, has taken a significant step towards cryptocurrency. The organization is looking to attract sponsors from the Exchange industry for the 2024-2027 period of the prestigious Champions League. A strong signal for a promising union between crypto and sports.
UEFA turns towards crypto
The Union of European Football Associations (UEFA) is seeking new sponsors from the crypto industry for the 2024-2027 cycle of the Champions League. The tender, launched on March 13, gives potential candidates until March 20 to submit their proposals via email.
This move is part of UEFAâs overall commercial strategy, initiated in May 2022 in collaboration with Team Marketing agency. The goal: to renew and expand the pool of sponsors, already featuring big names such as PlayStation, Mastercard, or Turkish Airlines.
Indeed, in February 2023, UEFA had already launched a tender targeting the financial sector, including cryptocurrencies, for the sponsorship packages of its three major competitions (Champions League, Europa League, and Europa Conference League). However, no crypto player had been selected at the time.
Moreover, in 2022, the platform Crypto.com reportedly backed out at the last minute from a 500 million euros sponsorship deal over five years with UEFA. An opportunity that seems to present itself again today.
This strategic decision could pave the way for broader adoption of digital assets in professional sports. Football, the worldâs most popular sport, would thus send a strong signal in favor of the democratization of cryptocurrencies.
Cryptos and sports, a natural and promising alliance
The convergence between the world of sports and that of crypto is not a new phenomenon, but it has accelerated significantly in recent years. The sports industry, worth nearly 400 billion dollars, represents a formidable lever of growth and visibility for players in the crypto sphere.
Partnerships are multiplying rapidly, as seen with Crypto.com spending 700 million dollars to rename the famous Staples Center in Los Angeles, Binance becoming the sponsor of the Argentina national team and Cristiano Ronaldo, or Bitget sponsoring Lionel Messi.
Beyond lucrative sponsorship contracts, blockchain has a lot to offer to sports in terms of fan experience, ticketing, TV rights, or digital collections.
Among the most promising use cases, we can mention:
- NFTs âNon-Fungible Tokensâ allowing the creation of unique collectible items linked to memorable sports moments. The NBA has generated over 500 million dollars in a few months with its âTop Shotsâ.
- âFan tokensâ giving supporters a way to interact with their favorite clubs and players while accessing exclusive benefits. PSG, Manchester City, and Juventus have understood this well by launching their own tokens.
- The tokenization of athletes that could revolutionize their financing, by allowing fans to invest in their future performances through smart contracts.
The list of use cases is long and continues to grow. The potential seems immense, especially as the new generations of ultra-connected fans are very receptive to these innovations.
In summary, the crypto industry increasingly appears as a natural ally of the sports business. If UEFA takes the leap, it is likely that other major institutions will follow suit.
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Passionné par le Bitcoin, j’aime explorer les méandres de la blockchain et des cryptos et je partage mes découvertes avec la communauté. Mon rêve est de vivre dans un monde où la vie privée et la liberté financière sont garanties pour tous, et je crois fermement que Bitcoin est l’outil qui peut rendre cela possible.
DISCLAIMER
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
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Do Kwon, the South Korean cryptocurrency entrepreneur behind two digital currencies that lost an estimated $40 billion in 2022, was sentenced on Thursday to 15 years in prison for for what a judge called an “epic fraud.”
U.S. District Judge Paul A. Engelmayer, who handed down the sentence, sharply rebuked Kwon for repeatedly lying to everyday investors who trusted him with their life savings.
“This was a fraud on an epic, generational scale. In the history of federal prosecutions, there are few frauds that have caused as much harm as you have, Mr. Kwon,” Engelmayer said during a hearing in Manhattan federal court.
Kwon, 34, who co-founded Singapore-based Terraform Labs and developed the TerraUSD and Luna currencies, previously pleaded guilty and admitted to misleading investors about a coin that was supposed to maintain a steady price during periods of crypto market volatility.
He is one of several cryptocurrency moguls to face federal charges after a slump in digital token prices in 2022 prompted the collapse of a number of companies.
Dressed in yellow prison garb, Kwon addressed the court and apologized to his victims, including the hundreds who submitted letters to the court describing the harm they had suffered.
“All of their stories were harrowing and reminded me again of the great losses that I’ve caused. I want to tell these victims that I am sorry,” Kwon said.
Ayyildiz Attila, one of the hundreds of victims who submitted letters to the court, said he lost between $400,000 and $500,000 in the collapse.
“My savings, my future, and the results of years of sacrifice disappeared. I struggled to keep up with payments and responsibilities, and everything I had worked forwas erased,” Attila said.
Kwon’s lawyer Sean Hecker said in an email after the sentencing that Kwon spoke from the heart, expressed genuine remorse and will continue his efforts to make amends.
US Attorney Jay Clayton in Manhattan said in a statement following the hearing that Kwon devised elaborate schemes to inflate the value of his cryptocurrencies and fled accountability when his crimes caught up to him.
Prosecutors had asked for a sentence of at least 12 years in prison, saying the crash of Kwon’s Terra cryptocurrency caused billions of dollars in losses and triggered a cascade of crises in the crypto market.
Kwon’s lawyers had asked that he be sentenced to no more than five years so he can return to South Korea to face criminal charges.
Prosecutors charged Kwon in January with nine criminal counts for securities fraud, wire fraud, commodities fraud and money laundering conspiracy.
Kwon was accused of misleading investors in 2021 about TerraUSD, a so-called stablecoin designed to maintain a value of $1. Prosecutors alleged that when TerraUSD slipped below its $1 peg in May 2021, Kwon told investors a computer algorithm known as “Terra Protocol” had restored the coin’s value.
Instead, Kwon arranged for a high-frequency trading firm to secretly buy millions of dollars of the token to artificially prop up its price, according to charging documents.
Kwon pleaded guilty in August to two counts, conspiracy to defraud and wire fraud, and apologized in court for his conduct.
“I made false and misleading statements about why it regained its peg by failing to disclose a trading firm’s role in restoring that peg,” Kwon said at the time. “What I did was wrong.”
Kwon agreed in 2024 to pay $80 million as a civil fine and be banned from crypto transactions as part of a $4.55 billion settlement he and Terraform reached with the Securities and Exchange Commission.
He also faces charges in South Korea. As part of his plea deal, prosecutors will not oppose Kwon’s potential application to be transferred abroad after serving half his US sentence.
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