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UEFA Embraces Cryptocurrency: Pioneering a Revolution in European Football!

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UEFA Embraces Cryptocurrency: Pioneering a Revolution in European Football!


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min of reading ▪ by
Fenelon L.

UEFA, the governing body of European football, has taken a significant step towards cryptocurrency. The organization is looking to attract sponsors from the Exchange industry for the 2024-2027 period of the prestigious Champions League. A strong signal for a promising union between crypto and sports.

UEFA turns towards crypto

The Union of European Football Associations (UEFA) is seeking new sponsors from the crypto industry for the 2024-2027 cycle of the Champions League. The tender, launched on March 13, gives potential candidates until March 20 to submit their proposals via email.

This move is part of UEFA’s overall commercial strategy, initiated in May 2022 in collaboration with Team Marketing agency. The goal: to renew and expand the pool of sponsors, already featuring big names such as PlayStation, Mastercard, or Turkish Airlines.

Indeed, in February 2023, UEFA had already launched a tender targeting the financial sector, including cryptocurrencies, for the sponsorship packages of its three major competitions (Champions League, Europa League, and Europa Conference League). However, no crypto player had been selected at the time.

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Moreover, in 2022, the platform Crypto.com reportedly backed out at the last minute from a 500 million euros sponsorship deal over five years with UEFA. An opportunity that seems to present itself again today.

This strategic decision could pave the way for broader adoption of digital assets in professional sports. Football, the world’s most popular sport, would thus send a strong signal in favor of the democratization of cryptocurrencies.

Cryptos and sports, a natural and promising alliance

The convergence between the world of sports and that of crypto is not a new phenomenon, but it has accelerated significantly in recent years. The sports industry, worth nearly 400 billion dollars, represents a formidable lever of growth and visibility for players in the crypto sphere.

Partnerships are multiplying rapidly, as seen with Crypto.com spending 700 million dollars to rename the famous Staples Center in Los Angeles, Binance becoming the sponsor of the Argentina national team and Cristiano Ronaldo, or Bitget sponsoring Lionel Messi.

Beyond lucrative sponsorship contracts, blockchain has a lot to offer to sports in terms of fan experience, ticketing, TV rights, or digital collections.

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Among the most promising use cases, we can mention:

  • NFTs “Non-Fungible Tokens” allowing the creation of unique collectible items linked to memorable sports moments. The NBA has generated over 500 million dollars in a few months with its “Top Shots”.
  • “Fan tokens” giving supporters a way to interact with their favorite clubs and players while accessing exclusive benefits. PSG, Manchester City, and Juventus have understood this well by launching their own tokens.
  • The tokenization of athletes that could revolutionize their financing, by allowing fans to invest in their future performances through smart contracts.

The list of use cases is long and continues to grow. The potential seems immense, especially as the new generations of ultra-connected fans are very receptive to these innovations.

In summary, the crypto industry increasingly appears as a natural ally of the sports business. If UEFA takes the leap, it is likely that other major institutions will follow suit.

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Fenelon L. avatarFenelon L. avatar

Fenelon L.

Passionné par le Bitcoin, j’aime explorer les méandres de la blockchain et des cryptos et je partage mes découvertes avec la communauté. Mon rêve est de vivre dans un monde où la vie privée et la liberté financière sont garanties pour tous, et je crois fermement que Bitcoin est l’outil qui peut rendre cela possible.

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.

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Crypto

Strategy Is No Longer Just Going to “Inoculate the Market,” Selling Crypto May Be Much More Common. Here’s What That Could Mean for the Stock | The Motley Fool

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Strategy Is No Longer Just Going to “Inoculate the Market,” Selling Crypto May Be Much More Common. Here’s What That Could Mean for the Stock | The Motley Fool

When Strategy (MSTR 0.69%) sold a modest amount of Bitcoin earlier this year, it was a noteworthy development given that the company’s business has centered around buying up as much of the cryptocurrency as it can, and vowing to never sell. And it often boasts of being the largest corporate holder of the digital currency.

The company brushed off the sale of 32 Bitcoins, with management saying it simply wanted to “inoculate the market.” Well, now it appears that Strategy is doing much more than just that, and there could be more significant cryptocurrency sales in the future.

Image source: Getty Images.

Strategy unveils a Bitcoin monetization program

On June 29, Strategy released a framework going forward that it says will “enhance liquidity, preserve long-term Bitcoin exposure, and support long-term value creation for shareholders.” Among the notable components is its Bitcoin monetization program.

Within that program, the company says it may sell some of its cryptocurrency holdings for multiple reasons, including to fund a USD reserve, fund dividends or interest expense, or to fund repurchases of digital credit securities or common stock.

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While the company says it remains committed to Bitcoin for the long term and it’s the company’s “primary treasury reserve asset,” it’s a significant change of course for Strategy, which was previously heavily against ever selling the digital asset.

Strategy Stock Quote

Today’s Change

(-0.69%) $-0.69

Current Price

$100.08

The stock is as risky and volatile as ever

Whether or not Strategy buys or sells Bitcoin doesn’t change the fact that this is a highly risky and speculative stock to own. While crypto fans may be disappointed in the company’s change in strategy, selling Bitcoin will likely not be enough to make the business any better or worse as an investment.

In just the past 12 months, the stock has plummeted a whopping 75% as volatility in digital assets has drastically weighed on its earnings, with the company incurring $12.8 billion in losses over the trailing 12 months, on revenue of $490 million.

That’s not likely to change significantly, even if Strategy offloads some of its crypto holdings, because with such a large exposure to Bitcoin, how the cryptocurrency performs will inevitably impact the company’s bottom line in a big way. This year, the leading cryptocurrency is down 28% as investor excitement around it has largely cooled off, which has proven disastrous for Strategy’s stock as well. And at this stage, there’s little reason to anticipate a recovery anytime soon.

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Crypto

An Easy-to-Miss Radio Traffic Jam Is Behind Many Home WiFi Slowdowns

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An Easy-to-Miss Radio Traffic Jam Is Behind Many Home WiFi Slowdowns

Key Takeaways

Your WiFi can feel rock-solid at midnight and oddly sluggish by breakfast, even when you have not touched a single setting. The culprit is often outside your walls: a crowded slice of public radio spectrum where your router has to negotiate space with every nearby network, plus a grab bag of household gadgets that leak interference. Add peak-hours demand and the signal-blocking quirks of building materials and weather, and “slow internet” starts to look less like a billing issue and more like an invisible traffic problem you are forced to share.

When WiFi slows down without warning

One day your home WiFi feels snappy, the next it drags, even though your router hasn’t moved and your internet plan hasn’t changed. That swing is real, and it’s usually not your imagination or a “bad day” from your ISP. WiFi lives on shared airwaves, and those airwaves get crowded, noisy, and sometimes just plain finicky.

Think of your connection as a conversation in a busy room. Your laptop and router may be talking just fine, but the room itself can fill up fast with other chatter. What looks like a mystery slowdown is often the result of invisible competition and interference that changes hour by hour.

The battle of competing networks

Most homes still rely heavily on the 2.4 GHz and 5 GHz WiFi bands, which are unlicensed spectrum in the US. That “free for everyone” reality is convenient, but it also means your network shares space with your neighbors, their smart TVs, their work laptops, and every nearby router doing the same thing.

Congestion has a rhythm. During common work-from-home and school-from-home windows, especially 8-10 AM, and again in the evening 6-10 PM, more devices are streaming, video calling, syncing, and downloading updates. Even if you pay for fast broadband, your WiFi link can become the bottleneck when the local radio environment gets packed.

Interference inside your home

Your own house can sabotage you. A microwave is the classic culprit because it can leak noise near 2.4 GHz, exactly where many WiFi networks still operate. Older cordless phones, some baby monitors, and even dense clusters of Bluetooth gadgets can add more clutter, especially in smaller apartments where everything sits close together.

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Then there’s physics. Concrete, metal, and even water (think aquariums or thick pipes in walls) absorb and scatter radio signals. A router shoved behind a TV, tucked into a cabinet, or stuck in a far corner forces your devices to “hear” through more obstacles, lowering speeds and making dropouts more likely.

Weather, channels, and what you can do tonight

Environmental changes can matter too. Higher humidity and rain can slightly increase signal loss, and shifting temperatures can change how radio waves propagate around a neighborhood. You might never notice on its own, but paired with congestion it can tip a marginal connection into a frustrating one.

The 2.4 GHz band is also channel-limited. In the US there are 11 channels, but only 1, 6, and 11 don’t overlap. Many routers default to “auto channel,” so nearby networks can hop around trying to escape interference, sometimes creating instability. Practical fixes: prefer 5 GHz (or 6 GHz if you have WiFi 6E/7 gear), place the router centrally and higher up, and use a WiFi analyzer app to pick a less crowded channel instead of leaving it on auto.

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U.K.’s sanctions on cryptocurrency exchanges signal new focus on illicit digital financing – Compliance Week

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U.K.’s sanctions on cryptocurrency exchanges signal new focus on illicit digital financing – Compliance Week

Cryptocurrency exchanges believed to be financing Russia’s war in Ukraine have been sanctioned by the U.K. government in the first attempt to prevent evasion via “dark networks.” The move indicates a new focus on digital sanctions evasion, and compliance teams should expect these rules to develop further, potentially in the EU and other jurisdictions.


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Ruth Prickett graduated from Cambridge University with a BA hons in History and has specialized in business and finance journalism for the past 20 years. She was editor of Financial Management, the magazine…
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