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Trump launches meme coin ahead of inauguration

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Trump launches meme coin ahead of inauguration

President-elect Donald Trump has launched a new meme coin called $TRUMP. He made the announcement in a post on Truth Social post late Friday, describing the cryptocurrency as a celebration of “WINNING” the presidential election. 

Analysts say it has the potential to make a lot of money for Trump and his family, but some ethics experts say it’s another effort to cash in on the nation’s highest office

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What is the $TRUMP coin? 

The new Trump-backed meme coin is a cryptocurrency token with an image of Trump following his assassination attempt.

It was developed by Solana, a cryptocurrency and blockchain company, with a limited supply of 200 million $TRUMP coins at initial launch. The supply will expand to 1 billion coins over the next three years, the coin’s website states. 

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The remaining tokens that haven’t been put up for sale yet are owned by the Trump Organization affiliate CIC Digital LLC and Fight Fight Fight LLC, a company formed in Delaware on Jan. 7, state filings show. Forbes reports that both companies will receive an undisclosed amount of revenue from the coin trade. 

By the numbers:

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The price of $TRUMP increased by more than 300% to just below $29 as of 10:15 a.m. ET Saturday. It reached a market cap of $5.81 billion, according to CoinMarketCap data obtained by Forbes. 

$TRUMP disclaimer

There’s a disclaimer on the $TRUMP website stating that the token is “not intended to be, or the subject of” an investment opportunity nor a security of any type, and is “not political and has nothing to do with” any political activity or government agency. 

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RELATED: Millionaire says he’s buried $2M in hidden treasures across the US

Why are meme coins risky? 

Dig deeper:

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Although all cryptocurrency carries risk, meme coins can be especially risky for traders, an expert told CNBC

“Meme coins are among the riskiest of cryptocurrencies because they seem to emerge from nowhere and information about them can be sparse,” he says. “They’re expected to soar and plummet as the public sentiment shifts this way and that. Meme coins may capture the public’s fancy today and be gone tomorrow.”

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Why are Trump’s meme coins considered unethical? 

The other side:

Ethics attorneys called the latest venture by Trump and his family a blatant effort to profiteer from the presidency. 

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“It is literally cashing in on the presidency — creating a financial instrument so people can transfer money to the president’s family in connection with his office” Adav Noti, executive director of Campaign Legal Center, a nonprofit ethics group, told The New York Times. “It is beyond unprecedented.”

Crypto surges after Trump win 

The backstory:

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The price of bitcoin topped $100,000 again early Friday as a pumped up cryptocurrency industry expects early action by Trump when he’s sworn in as president next week.

RELATED: Crypto markets surge after Trump’s election victory

Once a skeptic who said a few years ago that bitcoin ” seems like a scam,” Trump has embraced digital currencies with a convert’s zeal. He vowed on the campaign trail to take steps early in his presidency to make the U.S. into the “crypto capital” of the world.

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His promises including creating a U.S. crypto stockpile, enacting industry-friendly regulation and event appointing a crypto “czar” for his administration.

“You’re going to be very happy with me,” Trump told crypto-enthusiasts at a bitcoin conference last summer.

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By the numbers:

According to Forbes, bitcoin hit several new record highs after Trump’s win, surpassing $100,000 within a month of Election Day. Roughly $1.8 trillion was added to the global crypto market’s aggregate market value in 2024, and $1 trillion of that was since Election Day, according to CoinGecko via Forbes

Other Trump merchandise

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Big picture view:

Trump’s meme coin is one of several products he has launched in recent years. He has a line of perfumes and colognes, along with “Trump Watches” celebrating his election win. His pre-win “Trump Watches” were valued up to $100,000 in September, and there was also the debut of $100 silver coins, 1,000 pairs of limited edition sneakers, $60 Trump-branded bibles and NFT cards, according to Forbes. Trump also released a line of signed and unsigned guitars sold at $11,500 and $1,500 each, respectively, for $4.6 million in sales.

Trump has received the bulk of his merchandise revenue through his NFTs, which reportedly earned him about $7.2 million in licensing fees. 

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Donald J. TrumpMoney

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Crypto Sector Suffers Exodus of Reliable Retail Investors | PYMNTS.com

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Crypto Sector Suffers Exodus of Reliable Retail Investors | PYMNTS.com

Retail investors are reportedly leaving the cryptocurrency sector, robbing the industry of a dependable driver.

That’s according to a report Sunday (March 1) from Bloomberg News, which says the speculative demand that once centered around crypto has shifted into stocks.

Since late 2024, retail investors have steadily shifted toward equities, a trend that sped up following the crypto crash last October, the report said, citing a new report from market-maker Wintermute which itself drew from JPMorgan Chase data.

Bloomberg characterizes the shift as striking at something key to the crypto’s market structure, which has long relied on investor mood as a key demand driver. If that demand is moving to other trades, it goes against the belief that digital assets can recover without something to draw back retail investors.

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“In prior cycles, excess retail risk appetite tended to concentrate in crypto,” said Evgeny Gaevoy, CEO of Wintermute, who added that crypto is now “one of many risky-asset classes with similar volatility profile that retail can use to invest and speculate on.”

More than $19 billion in positions were wiped out in October — $7 billion of them in less than an hour — liquidating more than 1.6 million traders, the report added.

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Since then, there’s been “a near-complete pivot into equities that is still ongoing,” the Wintermute said. Bitcoin has fallen from its record high of around $126,000 down to $66,000 amid reports of American and Israeli strikes against Iran, the report added.

In other digital assets news, PYMNTS wrote last week about the significance of Morgan Stanley’s application before the Office of the Comptroller of the Currency (OCC) for a charter for a digital asset-focused national trust bank.

As that report said, a trust bank, as opposed to a traditional commercial bank, does not offer loans or deposits, but rather focuses on custody, fiduciary services and asset administration, basically acting as a highly regulated vault/legal steward. This structure, PYMNTS added, could be ideally suited to digital assets.

“The trust bank charter offers a solution,” the report added. “It allows a firm to handle digital assets under the supervision of the OCC while avoiding the capital and liquidity requirements associated with deposit-taking institutions. In regulatory terms, it is a bridge. In strategic terms, it could be an on-ramp for traditional finance to take over functions once dominated by crypto-native firms.”

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The Last Frontier For Cryptocurrency Adoption

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The Last Frontier For Cryptocurrency Adoption

While studies reveal institutional investors and wealth managers believe tokenized ETFs will drive mainstream market adoption for cryptocurrency, there looms the theft of bad actors that most often go untraceable.

Barriers to the expansion of tokenization are starting to fall as major investment firms consider launching tokenized ETFs, according to new global research by London-based Nickel Digital Asset Management (Nickel), Europe’s leading digital assets hedge fund manager founded by alumni of Bankers Trust, Goldman Sachs and JPMorgan.

Its study with institutional investors (pension funds, insurance asset managers and family offices) and wealth managers at organisations which collectively manage over $14 trillion in assets found almost all (97%) believe the potential launch of tokenized ETFs such as BlackRock’s will be important to the expansion of the sector with nearly one in three (32%) rating the development as very important.

The study also reflected the belief that tokenization will continue to grow, with nearly 70% of respondents believing that fund managers looking to tokenize investment funds and asset classes will increase over the next three years.

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Nickel’s research with firms in the US, UK, Germany, Switzerland, Singapore, Brazil and the United Arab Emirates found growing awareness of the benefits of tokenization. Private markets are seen as offering the greatest potential for tokenization, with almost 70% seeing private equity funds as the asset class with the most opportunity, followed by fixed income (55%) and public equities (42%).

Anatoly Crachilov, CEO and Founding Partner at Nickel Digital, said: “Tokenization is quickly moving from theory to real-world adoption as institutional investors grow more comfortable with its benefits and see major players enter the space. When firms like BlackRock step in, it fundamentally shifts the conversation. This development is timely for our multi-manager vehicle as expanding liquidity depth will allow some of our pods to start trading tokenized assets in the coming months.”

To address potential criminal threat, an advanced detection system to identify and trace blockchain funds connected with criminal activity was presented earlier this week at the Annual CyberASAP Demo Day in London.

The system, called SynapTrack, enables faster and more accurate detection of fraudulent activity using blockchains and cryptocurrencies, where traditional anti-money laundering and counter-terrorist financing systems struggle to keep pace.

Although current fraud detection methods pick up unusual activity, they deliver an extremely high rate (40%) of false positive reports. These require manual checking by compliance professionals, resulting in backlogs in identifying and acting on suspicious activity.

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The SynapTrack system is designed to deliver a substantially lower rate of false positives. It has already been tested using real-life data from the notorious 2025 Bybit hack, where criminals stole $1.5bn of digital tokens from a cryptocurrency exchange. SynapTrack traced the hacker with 98% accuracy.

The team behind SynapTrack is keen to hear from exchanges, financial regulators or law enforcement agencies who want to test the prototype in real-world conditions.

SynapTrack uses a validated methodology to score the likelihood of transactions being part of a money laundering scheme. It has a self-improving algorithm that continuously adapts to new tactics – dynamically identifying suspicious patterns in blockchain transactions. It has a universal cross-chain capability, and is designed around how compliance teams work, presenting results in a dashboard. No infrastructure changes are needed for installation.

It is relatively easy to obscure fraudulent or criminal activity by moving funds between blockchains, or dispersing them across many blockchains, in what are known as ‘cross-chain’ transactions. It is these transactions that pose the greatest difficulty for existing anti-money laundering systems.

SynapTrack was developed by University of Birmingham computer scientists Dr Pascal Berrang and PhD student Endong Liu, in collaboration with blockchain developer Nimiq. Dr Berrang’s research is in IT security and privacy on blockchain, artificial intelligence and machine learning. The subject of Endong Liu’s PhD is transaction tracing. Nimiq is supporting with blockchain-specific insights, knowledge of real-world constraints, and implementation.

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The team is currently fundraising to ensure regulatory readiness and complete the team with a CEO and software developers.

Dr Berrang said: “The last few years have seen a near-exponential growth in blockchain transactions. While many of these are legitimate, blockchains are attractive to criminals as funds can be moved very quickly to other jurisdictions. Our work with Nimiq and the creation of SynapTrack is addressing this black spot, and will enable more effective regulation, making the whole ecosystem of blockchain safer and more trustworthy.”

With the financial market and cybersecurity industry converging, cryptocurrency is here to stay.

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Bitcoin drops to $63,000 as U.S. and Israel launch strikes on Iran

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Bitcoin drops to ,000 as U.S. and Israel launch strikes on Iran

Bitcoin briefly reclaimed $65,000 before pulling back to $64,700 as the Iran conflict continued to escalate through Saturday.

Iranian state media reported at least 70 killed in its Hormozgan province, per Aljazeera, including a strike on an elementary school. Israel activated air raid alerts after detecting fresh missile launches from Iran.

Trump told the Washington Post that “all I want is freedom for the people.” NATO said it was “closely following” developments, China urged an immediate ceasefire, and Turkey offered to mediate.

Bitcoin’s inability to hold $65,000 on the bounce suggests sellers remain in control, but the relative stability given the severity of the headlines points to thin weekend order books rather than active selling pressure.

Headline risks persist for BTC traders as the U.S. day progresses.

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What happened earlier

Earlier in the day, BTC neared $63,000 in Saturday trading after the U.S. and Israel launched military strikes on Iran, pushing the largest cryptocurrency down roughly 3% in a matter of hours and extending what had already been a difficult weekend for risk assets.
The move brought bitcoin to its lowest level since the Feb. 5 crash, when the token briefly dipped below $60,000.

Israeli Defense Minister Israel Katz declared an immediate state of emergency across all areas of Israel. A U.S. official confirmed American participation in the strikes, The Wall Street Journal reported.

The sell-off follows a well-established pattern. Bitcoin trades 24 hours a day, 7 days a week, while equity and bond markets are closed on weekends.

That makes it one of the only large, liquid assets available for traders to sell when geopolitical risk spikes outside of traditional market hours.

The result is that bitcoin often acts as a pressure valve for broader risk-off sentiment during weekend events, absorbing selling that would otherwise spread across equities, commodities, and currencies if those markets were open.

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The attack risks a wider regional conflict in one of the most economically sensitive parts of the world, following a month-long U.S. military buildup and failed negotiations over Iran’s nuclear program.

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