Crypto
Are teams’, leagues’ and athletes’ embrace of crypto misleading fans?
Cryptocurrencies and the exchanges they commerce on have been a runaway gravy prepare in sports activities previously yr, with athletes hawking them in adverts, groups coming into partnerships, arenas inking naming rights offers and even umpires carrying logos.
However as evidenced by final week’s crypto crash, there’s a danger when investing in unregulated belongings. So ought to well-known athletes, groups and leagues be encouraging followers to purchase in?
Arthur Solomon, a former govt at international public relations agency Burson-Marsteller, termed crypto endorsements by groups, leagues and athletes a “disservice” as a result of it’s unregulated funding recommendation. “There are skilled funding advisers who’re regulated by the federal government to provide monetary recommendation, and I consider that the FTC and different authorities companies shouldn’t allow somebody, simply because he can hit a house run or throw a landing go, to provide monetary recommendation on public airwaves,” he stated.
As for leagues and groups, Solomon is much more essential, calling them “shameless” and lumping crypto into the identical class as beer and liquor and playing commercials seen by children and susceptible adults throughout video games.
The priority critics have shouldn’t be that groups and leagues will see sponsorships collapse however that the sports activities entities are encouraging followers to spend money on a dangerous, unregulated market. Sports activities cultural commentator Bomani Jones devoted an entire part of his HBO present to the area, which he described as a “con.”
“Folks name it foreign money, however that’s only a phrase they use to maintain the followers off the scent,” Jones stated.
However not everybody sees a difficulty with the promotion of crypto in sports activities. Many athletes and groups obtained into crypto as a result of it’s marketed as the way forward for cash. It’s seen because the cool factor, with Tom Brady backing crypto trade FTX in humorous commercials and Steph Curry and Trevor Lawrence additionally backers, whereas Joe Burrow hypes Bitcoin.
“It’s new and thrilling,” stated Doug Shabelman, CEO of Burns Sports activities & Leisure, an company that focuses on movie star endorsement. “So why shouldn’t these guys need to exit and do it? You recognize, it’s one thing completely different than the standard, and there’s cash.”
Crypto fanatic Mark Cuban, proprietor of the Dallas Mavericks, doesn’t see a difficulty.
“Have a look at the inventory market,” Cuban wrote in an e-mail. “Fb, Amazon and Apple have misplaced extra in market cap than the whole crypto market. A ton of tech corporations have misplaced 80 p.c or extra of their worth. I don’t see anybody questioning sponsorships by these corporations.”
The distinction is these corporations promote to get shoppers to purchase or use their merchandise, the identical approach potato chip manufacturers or restaurant chains would possibly. If their inventory falls and the sponsorship goes away, it doesn’t have an effect on the fan who purchased the underlying product.
Crypto sponsorships and endorsements are completely different in that they’re searching for followers to place their cash in danger. Nonetheless, Cuban writes, “Their values go up and down relying on how they carry out and the way a lot danger buyers need to take. In truth, the Nasdaq and crypto markets are fairly extremely correlated. They have an inclination to go up and down collectively.”
Whereas which will or might not be true, there’s a danger to sports activities entities by intently aligning with unstable belongings. Final week, the Washington Nationals, who’ve a $38 million sponsorship with cryptocurrency Terra, tweeted a hype video for the funding because the coin crashed. The crew and Main League Baseball declined to remark.
The crypto crash, which at one level worn out roughly $1 trillion of worth, introduced tales of buyers shedding their life financial savings. The crypto markets have stabilized considerably this week, however the specter of wild volatility stays.
“Will they be a reputational black eye?” linked sports activities marketing consultant Marc Ganis requested of crypto. “That is the place the groups have to stability cash with danger — reputational danger. The truth is that when a crew indicators a serious sponsor or when a league indicators a serious sponsorship deal, there may be an expectation that that may be a first-tier firm. And so it will get a number of the credibility, a number of the aura of the credibility that the league or the crew has. And that will get conveyed on to the sponsor.”
Clearly, there haven’t been such worries, evidenced by quite a few sponsorships, together with Crypto.com’s 20-year, $700 million naming rights for the previous Staples Middle and FTX’s $135 million deal to call the Miami Warmth enviornment. FTX even has a patch deal for MLB umpire uniforms. There have been so many crypto adverts throughout the Tremendous Bowl, which offered on common for over $6 million per 30-second spot, that some dubbed the sport the Cryptobowl.
However whereas crypto is billed as the way forward for cash, the class is extra akin to an funding than a foreign money, although it’s utilized in some transactions and a handful of athletes have famously transformed their salaries into crypto. However even FTX founder Sam Bankman-Fried stated lately that Bitcoin, the preferred crypto cost, has no future as a foreign money as a result of the technological system couldn’t deal with it.
And former Federal Reserve chairman Ben Bernanke instructed CNBC this week: “Bitcoin and different currencies, cryptocurrencies whose worth adjustments minute to minute, they’ve been profitable as a speculative asset. And persons are seeing the draw back of that proper now. However they have been supposed to be an alternative to fiat cash. And I feel, in that respect, they haven’t succeeded. As a result of if bitcoin have been an alternative to fiat cash, you could possibly use bitcoin to go purchase your groceries. No one buys groceries with bitcoin as a result of it’s too costly and too inconvenient to do this.
“So I don’t suppose that bitcoin goes to take over in its place type of cash. It’ll be round so long as persons are believers and so they need to speculate.”
So if it’s a speculative asset, ought to sports activities groups, leagues and gamers be pumping it up? Different corners of finance, from derivatives to mortgage-backed securities, which sparked the 2008 monetary disaster, don’t have their very own sports activities cheering part.
The NFL, which solely in March allowed crew sponsorship of crypto exchanges however not currencies, says it views crypto within the bigger perspective of blockchain, the decentralized digital expertise that underpins crypto. On blockchain, non-fungible tokens, that are digital footage and highlights, have traded for tens of millions of {dollars}, although the market has cooled.
“It’s a area we need to be considerate and cautious,” stated Joe Ruggiero, the NFL’s senior vice chairman of client merchandise. However the league has “curiosity in entering into the area as a result of it’s a method to interact with followers in an fascinating approach,” he added, citing digital commemorative ticket stubs.
Thus far, solely the Dallas Cowboys have inked a crypto trade deal, with blockchain.com, however different groups are busy probing the area.
The NBA permits for offers within the cryptocurrency area, together with crypto exchanges, however doesn’t enable for the promotion of particular cryptocurrencies. The league advises its groups to vet potential companions earlier than coming into into any promotional or different preparations. These primary guidelines are for the WNBA as effectively.
Main League Soccer, which has a youthful demographic and is much less financially strong than its 4 legacy peer leagues, has been wading into the crypto area, which additionally contains blockchain, NFTs and exchanges. In a bid to enchantment to its youthful, tech-savvy fan base, the league and its groups have struck a number of offers, together with D.C. United’s three-year, $18 million jersey sponsorship signed in February with blockchain tech agency XDC Community.
In March, Nashville FC introduced its sponsorship take care of digital belongings administration agency Valkyrie Investments could be paid in bitcoin, the primary MLS crew to take crypto as an alternative of U.S. {dollars} for a partnership. Inter Miami and the New England Revolution even have struck crypto-related partnerships.
MLS declined to remark
Defenders of sports activities engagement with crypto level to a distinction between backing a selected coin versus the exchanges like FTX and crypto.com which have spent huge sums up to now. Coinbase signed a deal in October to develop into the official cryptocurrency trade of the NBA, WNBA and G League.
And Cuban wrote in an e-mail, “Except a crew has Terra as a sponsor, it’s a non-event.” Terra is the crypto the Nats promote and which crashed dramatically final week.
Comparisons are additionally made with the dot-com bubble burst of the early 2000s. Within the lead-up to it, web corporations like CMGI and PSINet and retailers comparable to pets.com spent closely on sports activities, solely to vanish and in some circumstances default on sponsorship funds. Lots of the crypto exchanges are effectively financed, so their offers for naming rights to arenas and different offers in the meanwhile look protected.
The priority critics have, nevertheless, shouldn’t be that groups and leagues will see sponsorships collapse however that the sports activities entities are encouraging followers to spend money on a dangerous, unregulated market.
David Carter, govt director of the College of Southern California’s Sports activities Enterprise Institute, stated youthful sports activities followers would possibly view crypto merely as a part of their lives now and don’t deal with it with the identical risk-aversion and uncertainty as older folks.
“A variety of it has to do with the patron they’re attempting to achieve,” Carter stated. “A crew, league or sports activities property, you perceive that and also you’re taking a measured danger. One individual’s sin class is one other individual’s compelling income stream.”
Jonathan Jensen, a sports activities advertising knowledgeable and assistant professor on the College of North Carolina-Chapel Hill, stated crypto received’t be the final dangerous class to make use of sports activities to advertise itself.
“After fledgling tech corporations, subprime mortgage corporations and cryptocurrency, I’m sure there can be one other rising, new business that may make the most of sports activities sponsorship to prop itself up,” Jensen stated. “It’s type of constructed to do this. Generally it really works, and oftentimes it doesn’t.”
(Prime picture of Cowboys proprietor Jerry Jones presenting Blockchain.com CEO Peter Smith with a jersey after asserting a partnership: Richard Rodriguez / Getty Photographs)
Crypto
Crypto And Bitcoin Go Mainstream In 2024: Here Are 5 Major Trends | Bitcoinist.com
There is no question that the cryptocurrency industry witnessed explosive growth in 2024, with the flagship cryptocurrency Bitcoin continuing to lead the market. Data shows that the total market capitalization of the crypto industry has more than doubled over the past year.
While it has been challenging to find a common theme for how the market has improved in 2024, it is easy to point out the different aspects of growth in the digital asset industry this year. A prominent blockchain firm has identified five trends that reflect the shift experienced in the crypto market in the past 12 months.
5 Trends In The Crypto Space In 2024
In its latest weekly report, market intelligence platform IntoTheBlock explained the five major on-chain trends that reflect the growth of the cryptocurrency industry in the past year. It’s been all (or mostly) fireworks for the digital asset market, specifically Bitcoin, in 2024.
Firstly, IntoTheBlock pointed to the growth and the rising dominance of Bitcoin in the crypto market, especially after the approval of spot exchange-traded funds in the United States. As a result, the premier cryptocurrency’s market share hit its highest level in over three and a half years.
The crypto analytics firm highlighted that Trump’s success in the presidential elections also played a role in driving higher the value of Bitcoin. All in all, Bitcoin’s dominance has now moved from under 50% to 59% year-to-date.
Like Bitcoin, the meme coin market also witnessed unprecedented growth in 2024, with its aggregate market capitalization surging by over 400%. IntoTheBlock specifically mentioned the introduction of Solana-based launchpad Pump.fun, which catalyzed a meme coin explosion in the Solana ecosystem.
Source: IntoTheBlock
However, this meme coin trend on the Solana network left a negative impact on the Ethereum ecosystem and ETH’s price performance in 2024. With meme coins shifting to Solana and non-fungible tokens (NFTs) not making a strong return this bull cycle, there was a decline in Ethereum network fees, leading to less ETH being burnt.
Furthermore, decentralized finance (DeFi) saw a resurgence in 2024, as fresh capital flowed into various protocols and projects. As less value was lost to hacks and exploits and regulatory pressure was reduced in 2024, the aggregate market cap of the DeFi sector hit its highest since early 2022.
Finally, IntoTheBlock noted that new projects that were pioneered during the last bear market saw remarkable growth in 2024. For instance, restaking projects and basis trading protocols were some of the highlights in the crypto space in the past year.
Total Crypto Market Cap
As of this writing, the total cryptocurrency market capitalization stands at around $3.49 trillion. According to data from TradingView, the crypto market cap has increased by more than 105% year-to-date.
The total cryptocurrency market capitalization at $3.3 trillion | Source: daily TOTAL chart on TradingView
Featured image from Pexels, chart from TradingView
Crypto
Governments and banks once mocked Bitcoin. Now they want in on it
Bitcoin has proven to be one of the best-performing assets in modern history.
The value of the cryptocurrency has increased some 1,000 times over the past decade, far outpacing US stocks and real estate.
Buoyed by United States President-elect Donald Trump’s crypto-friendly stance, Bitcoin’s record rally hit a new high of $107,000 on Monday after the Republican reiterated his intention to create a Bitcoin strategic reserve.
Bitcoin, the first decentralised digital currency, was invented by the pseudonymous figure Satoshi Nakamoto in the wake of the 2007-2008 global financial crisis.
Nakamoto introduced the blockchain system – a digital ledger that stores transactions in a network of computers – to enable anyone to make financial transactions without the involvement of banks, financial firms or governments.
Once widely derided as a speculative asset with no intrinsic value, Bitcoin is being taken increasingly seriously by governments, financial institutions and investors alike.
Boaz Sobrado, a London-based fintech analyst, said Bitcoin has transformed from being a niche asset favoured by political dissidents and criminals carrying out Illicit transactions “to something that central banks have to keep in mind and consider”.
“The IMF has put very firm anti-crypto political guidelines into place when negotiating with countries that might require its own assistance. It’s gone from being an academic question to a practical, real one and one that central banks are taking very seriously now,” Sobrado told Al Jazeera.
In January, the US Securities and Exchange Commission (SEC) approved Bitcoin ETFs (exchange-traded funds), allowing investors to have exposure to the asset on the stock exchange for the first time.
In an October report, the US Department of the Treasury referred to Bitcoin as “digital gold”, noting its use as a store of value.
A number of countries have made big bets on the cryptocurrency.
El Salvador has accumulated some $600m worth of Bitcoin reserves and is one of just a handful of countries, along with the Central African Republic, that accepts the asset as legal tender.
Other countries, including the US and the United Kingdom, have acquired large holdings of Bitcoin through the seizure of assets implicated in criminal activity.
The US has seized at least 215,000 Bitcoins, valued at almost $21bn at current prices, since 2020, according to an analysis by crypto firm 21.co.
With Trump returning to the White House, Bitcoin supporters are hopeful that cryptocurrencies will gain unprecedented legitimacy after years of government-led crackdowns on the sector.
Despite once labelling Bitcoin “a scam”, Trump has emerged as arguably the world’s most powerful advocate for the asset.
After pledging to make the US “crypto capital of the planet”, he has picked several high-profile crypto enthusiasts to join his incoming administration, including former PayPal Chief Operating Officer David Sacks as crypto tsar and Paul Atkins as SEC chair.
Trump’s pro-crypto stance has found allies in the US Congress, such as Senator Cynthia Lummis, a Republican from Wyoming, who earlier this year introduced the BITCOIN Act of 2024, which would include Bitcoin among reserve assets such as gold and oil as a long-term store of value.
Under Lummis’s plans, the government would buy roughly 200,000 Bitcoins every year for five years, and then hold the assets for 20 years as a hedge against inflation.
“If we did that with five percent of all the Bitcoin that will ever exist – which is roughly a million Bitcoin – we could cut our debt in half in 20 years,” Lummis said in a television interview with Fox Business.
On Wall Street, derision and mockery have also given way to more positive appraisals.
BlackRock CEO Larry Fink, who once described Bitcoin as an “index of money laundering”, in January said the commodity was “no different than what gold represented for thousands of years” and an “asset class that protects you”.
‘Currency of resistance’
The key attribute of Bitcoin that makes it revolutionary is that it separates money from the state, according to Max Keiser, senior Bitcoin adviser to El Salvador President Nayib Bukele.
“This is the first time in history that this has ever happened – money exists that has no central authority controlling it. This is what makes it unique, very powerful,” Keiser told Al Jazeera.
“There’s now this growing feeling that the 21st century will be the century of Bitcoin.”
Keiser spotted Bitcoin’s potential early on and advised people to buy it when its value was only $1 in 2011. That year, he and his wife, television presenter Stacy Herbert, called Bitcoin “the currency of resistance”, and predicted it would top $100,000.
One of the reasons Bitcoin has gained strength in value is the poor performance of economies such as Argentina, where inflation last year skyrocketed more than 200 percent, according to Gerald Celente, founder and director of the New York-based Trends Research Institute.
“People were seeing their currencies being devalued… People were saying: ‘I’m losing all my money, what am I going to do?’ They can’t afford to buy gold, so they started buying whatever they could in cryptocurrencies like Bitcoin, so that kept it strong,” Celente told Al Jazeera.
Since Trump’s election, Bitcoin’s price has risen by more than 50 percent and with an incoming pro-crypto administration, Celente predicts an even greater rally.
“[The value] could go through the roof, but we don’t see [Bitcoin] going down much at all,” he said.
Crypto supporters argue that Bitcoin’s winning advantage is that its global supply is capped at 21 million.
Unlike central banks that can print money indefinitely, Bitcoin’s supply stays constant no matter the demand, which has helped boost its value against the dollar.
Armando Pantoja, futurist and tech investor, believes that Bitcoin will appreciate in value “forever”, likening the purchase of the asset to buying real estate in Manhattan.
“Bitcoin has value not because of the currency, but because of the technology that governs it, blockchain technology,” Pantoja told Al Jazeera.
“In Bitcoin’s blockchain, there’s a certain supply of Bitcoin that comes out every 10 minutes, and every four years they cut it in half. Over time there is less and less Bitcoin being generated.
“Once it reaches the limit, no more can be created… That’s why it’s going to keep going up, every four years when they cut the supply, it has to respond positively. It has to keep going up to supply the demand.”
Keiser predicts Bitcoin will reach $1m in value in the coming years, with a market cap at least equal to gold’s market cap of $20 trillion.
“That would be $1m a coin. I think that would be a conservative estimate for the price for the next three to four years,” he said.
Bitcoin’s stellar rise, however, has not convinced everyone.
Despite its recent rally, the commodity continues to be extremely volatile.
After hitting $107,000 at the start of the week, the asset had by Friday plunged below $97,000.
Many financial analysts continue to view Bitcoin as a bubble with little to support its stunning rise.
“The more resources Americans misallocate to #Bitcoin and #crypto-related businesses, the fewer resources will be available to devote to making stuff we actually need,” Peter Schiff, chief economist at Euro Pacific Capital, said in a post on X last month.
“The end result will be larger trade deficits, a weaker dollar, higher inflation, and a lower standard of living.”
Even as Trump’s positive stance towards Bitcoin has thrilled crypto enthusiasts, some pro-crypto governments have reined in their support of the sector.
El Salvador announced this week that it would privatize or close its cryptocurrency wallet “Chivo” as part of the terms of a $1.4bn loan deal with the International Monetary Fund (IMF).
Bukele’s government also agreed to make acceptance of Bitcoin by businesses voluntary, within steps to assuage the IMF’s concerns about Bitcoin-related risks.
Central bank digital currencies
Some crypto supporters see governments and central banks taking a leading role in the global march towards digitised money with the development of their own currencies.
Celente of the Trends Research Institute said the US, for example, could create its own digital currency as a way to pay off its federal debt.
“There’s no way the US can pay off their $36 trillion worth of government debt. They may come up with a new cryptocurrency as part of CBDCs (Central Bank Digital Currency),” Celente said.
“You’re seeing more and more of the central banks talking about CBDCs, they’re definitely going to go into that direction,” Celente added.
“They’re going to use this as an excuse to come up with a coin because they cannot pay off the debt that they have now. They’re going to say, ‘This [digital currency] is worth a lot more than the dollar, yuan, the euro,’ and use that to pay off their debt.”
Some observers have warned that the introduction of CBDCs would open a Pandora’s box of problems related to government control and surveillance of people’s finances.
Trump’s pick for commerce secretary, Howard Lutnick, is the CEO of Cantor Fitzgerald, which manages the stockpile of US Treasuries that back Tether, the largest stablecoin by market cap.
Stablecoins are cryptocurrencies that are pegged to a traditional commodity or currency to maintain a stable price. They have reached record volumes of more than $200bn in total market cap.
Sobrado said there could be an opening for Tether to become the national de facto privatised CBDC for the US, and for smaller economies such as the UAE, Hong Kong, Singapore and Switzerland to issue their own CBDCs.
“The pro-crypto voices and Fed-critical voices have never been louder in the White House,” Sobrado said.
Celente said he had no doubt that the future of money is digital.
“There’s no question at all,” he affirmed.
Crypto
Hawk Tuah girl Haliey Welch finally breaks silence on crypto scandal: ‘I take this situation extremely seriously…’
‘Hawk Tuah’ girl Haliey Welch is determined to clear her name and rebuild her career following the fallout from a cryptocurrency scandal that has left her reputation under scrutiny.
The controversy stems from the huge crash of the $HAWK meme-coin, which Welch had promoted, and a subsequent lawsuit alleging improper registration of the cryptocurrency.
The lawsuit, filed by investors, targets overHere Ltd., its founder Clinton So, influencer Alex Larson Schultz, and the Tuah The Moon Foundation. It accuses them of unlawfully promoting and selling an unregistered cryptocurrency. Despite her public association with the memecoin, Welch herself is not named as a defendant
ALSO READ| Hawk Tuah girl Hailey Welch could be arrested for ‘crypto scam’. Here’s how
A source close to Welch told Daily Mail, “Haliey understands how her unexpected start in the industry comes across, but since achieving virality, she’s proven she has the star power to lead a successful career.”
“She plans to keep pushing forward after clearing up the narrative around her involvement in this project.”
Welch has enlisted the help of Burwick Law, a firm specializing in crypto litigation, to uncover the truth behind the project and hold the responsible parties accountable.
Haliey Welch denies leading $HAWK project
Daily Mail reported that Welch’s role in the project was limited. “She did not spearhead or create the crypto project,” the source explained. “She was nothing more than a paid spokesperson who received a sponsorship fee to lend her persona to the team that created and launched the $HAWK memecoin.”
“I take this situation extremely seriously and want to address my fans, the investors who have been affected, and the broader community. I am fully cooperating with and am committed to assisting the legal team representing the individuals impacted, as well as to help uncover the truth, hold the responsible parties accountable, and resolve this matter,” Welch told Daily Mail.
ALSO READ| Hawk Tuah Girl’s meme coin crashes from $500m to $60m in minutes, fans in meltdown
The lawsuit alleges that the $HAWK token soared to a $490 million market cap before plummeting by over 90% within hours of its December 4 launch. Investors claim the presale raised approximately $2.8 million at a valuation of $16.69 million. Plaintiffs are seeking over $150,000 in damages, accusing the defendants of marketing the coin unlawfully and making minimal efforts to restrict its sale outside the US.
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