Business
Your package wasn't delivered? Try living at one of L.A.'s '½' addresses
Casey Hogan had no idea her new address would be so frustrating.
But soon after moving into a granny flat in Van Nuys three years ago, she realized that the fraction in her house number — think: 101 ½ Main St. — was going to be particularly inconvenient in an era of constant deliveries.
Her packages get marked as “address not deliverable” or dropped off at the wrong door. Retail websites that are programmed to reject special characters, including the fraction’s slash, sometimes refuse her shipping address or auto-correct it to another location.
She has tried workarounds to this quirk of Los Angeles geography — most common in dense neighborhoods with duplexes or, as in Hogan’s case, at accessory dwilling units built on preexisting properties. Spelling out the fraction as “one half” has helped, but about a quarter of her packages or food deliveries arrive late or get dropped at someone else’s house.
In the case of a particularly urgent order before a flight, she had Amazon deliver a dog carrier to her mother’s home in Oceanside and drove there to pick it up instead of risking a snafu at her place.
“It’s still a nightmare,” said Hogan, 32, who works as a medical scribe. “Anything that could go wrong has gone wrong.”
In the increasingly deliverable world shaped by consumers’ skyrocketing, post-pandemic expectations that almost anything they want or need should arrive quickly and seamlessly at their doorstep, residents at more than 60,000 Los Angeles addresses like Hogan’s have been left on the sidelines. (Or really, left standing on their stoops, searching endlessly for packages.)
The shared inconvenience grew into a community on Reddit, where people swap tips, such as entering the address as a decimal — 101.5 Main Street — or spelling it out as Hogan does. One person made a more drastic suggestion: “Break down and get a P.O. box.”
Dealing with fractional addresses and other tricky deliveries, such as those behind gates, is equally frustrating — and costly — for retailers, logistics experts said, as well as for shipping companies that move more than 58 million packages a day in the United States.
The average American received about 70% more packages in 2022 than in 2017, according to a Capital One shopping research report. And a recent survey of 300 retail executives by the location data company Loqate found that almost 8% of first-time deliveries in the U.S. failed, costing about $17 per failed order — or roughly $200,000 a year.
Fractional addresses are sometimes written with slashes and other times with decimals — or, as at this home in East Hollywood, both.
(Marisa Gerber / Los Angeles Times)
“They have to deal with such a large amount of packages,” said Blake Droesch, a senior analyst at eMarketer who studies last-mile delivery. “This is not the post office of yore, where you could get an address half right, and the mailman will spend half the day trying to figure out who this letter belongs to.”
Since demand for deliveries spiked early in the pandemic, Droesch noted, there has been a significant shift in what people buy online, from items like new shoes or a laptop — things people didn’t mind waiting a few days to receive — to hygiene products and home essentials needed quickly.
“If you run out of deodorant,” he said, “you kind of need that the next day.”
Ram Bala, an associate professor of business analytics at Santa Clara University, studies the supply chain and is involved in a startup that will use generative artificial intelligence to improve shipping logistics.
Bala said it’s often odd little problems that sound simple to solve — in this case, figuring out how to accommodate fractional addresses — that end up being the trickiest.
“Anytime you try to fix that problem, there are unintended consequences somewhere else,” he said. “It’s a trade-off.”
Retailers don’t appear to be prioritizing a fix for people with fractional addresses, since doing so would require removing rigid formatting parameters built into software to ensure that normal addresses get entered correctly, Bala said.
In Los Angeles, which has about 1 million residential addresses, the roughly 60,700 fractionals are relative rarities. They’re concentrated in densely populated neighborhoods such as Boyle Heights, East Hollywood and Pico-Union, according to the city’s Bureau of Engineering, which oversees the handling of address numbers.
“The use of fractional numbers is discouraged and should only be used as a last resort,” a primer on the bureau’s website says.
A spokesperson for the city said the reticence to assign fractional addresses — which are often, but not always, ½ and never go beyond ¾ — stems from conversations with residents worried about not only confusing delivery drivers and visitors but the effect on property values. Still, it’s sometimes the best alternative when squeezing new units between existing ones.
The phenomenon isn’t unique to L.A.
Only about 60,700 of Los Angeles’ 1 million residential addresses have fractions.
(Marisa Gerber / Los Angeles Times)
Pockets of other big cities where large, historic buildings were divided into smaller dwellings, such as New York and Philadelphia, also have fractional addresses. And in an even more complicated twist detailed in a piece by Colorado Public Radio, the city of Grand Junction, Colo., has fractions in its street names, creating perplexing intersections such as C ½ and 28 ¾ roads.
Despite the delivery headaches, fractional addresses can carry a whimsical charm, often drawing comparisons to Platform 9 ¾, the fictional London train stop where students in the Harry Potter series caught the Hogwarts Express.
But for Juan Crespo, who started the Reddit thread asking for tips about living at a fractional address, it was more annoying than alluring.
Before moving into a unit in a Highland Park quadplex in 2021, the 32-year-old research scientist tried to change his shipping address with online retailers he used frequently, including Southwest Airlines and Target, where he and his spouse had created their wedding registry.
But the sites kept rejecting the slash.
He eventually called and, after a wait, got a Target employee to manually add the “½” to his address; by then, he said, several gifts, including a $300 stand mixer, had already been sent.
When ordering from DoorDash and Uber Eats, he said, his address would often be automatically switched to a different location a few blocks up, requiring him to enter a neighbor’s address instead.
“It was just a pain,” said Crespo, who has since relocated to Michigan and settled into a home with a full address number. “I’m glad we don’t have to deal with that anymore.”
For Hogan, who lives in the ADU in Van Nuys, the annoyance remains.
A few months ago, she posted to an online help forum, asking Google to have her fractional address added to Google Maps, since many retailers use the company’s mapping software to handle shipping logistics, and a problem there can create a ripple effect of issues on other sites.
“I have to resort to entering my neighbor’s address and hoping I can intercept the delivery person,” Hogan wrote. “HELP!”
A member of Google’s Product Experts Program, a group of volunteers who answer questions in exchange for perks from the company, quickly responded to Hogan saying that only an employee can add an address with a slash to the map. A volunteer asked her to upload a photo of her driver’s license or utility bill showing her address, but Hogan felt uncomfortable doing so and abandoned the effort.
She can easily rattle off a list of packages that never arrived or were initially dropped off somewhere else: workout clothes, two pairs of shoes from Nike, a showerhead from Jolie Skin Co. And she has gotten used to filing claims with shipping companies after getting notifications with pictures showing packages left in unfamiliar doorways. She bought a Ring doorbell camera and enabled the package notification feature, so she has proof that a delivery never arrived.
So many of her food deliveries got messed up, she said, that she set up a rack outside her gate with a sign that reads, “Leave food here.”
These days, she prefers to shop in person whenever possible and thinks twice before buying anything online — a hesitance, she admits with a laugh, that comes with a silver lining.
“I guess it does save me money.”
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
Business
MrBeast company sued over claims of sexual harassment, firing a new mom
A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.
The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.
“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.
Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.
Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.
In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”
When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”
Paez refuted the claim.
“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.
Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”
“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.
When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”
At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”
In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.
In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”
In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.
Mavromatis alleges that she was demoted and then fired.
Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
-
Kentucky11 minutes ago
Intrepido horse trainer, jockey, owner for Kentucky Derby 2026
-
Louisiana17 minutes ago2 critical, multiple hurt following mass shooting at Mall of Louisiana
-
Maine23 minutes agoSouthern Maine’s 5 boys track teams to watch
-
Maryland29 minutes agoVirginia, Pennsylvania breweries dominate World Beer Cup; MD medals
-
Michigan35 minutes agoLSU big man Jalen Reed commits to Michigan | UM Hoops.com
-
Massachusetts41 minutes agoMassachusetts tops U.S. in AI job loss risk, Tufts report says
-
Minnesota47 minutes agoMinnesota woman detained by ICE needs emergency surgery for tennis ball-sized ovarian cyst, lawmakers say
-
Mississippi53 minutes ago
Jackson council reviews water authority as Horhn offers few details on plan