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Why TikTok is dangerously good at making you spend money

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Why TikTok is dangerously good at making you spend money

As I was scrolling through TikTok the other day, I received a text from a friend.

“I take back everything bad I said about TikTok Shop,” she said. “I just bought a Staub Dutch oven for like $100. And it’s normally like $400.”

I had no idea what a Dutch oven is used for, but I thought I might need one too. I mean, I had to at least check — the deal was too good to be true. Thankfully, I came to my senses and did not buy one.

But I did spend almost $100 on other items from TikTok Shop that day.

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Ever since TikTok officially launched its in-app shopping feature in the U.S. in September, it’s quickly turned the video-scrolling app into a budding e-commerce marketplace. The new feature sells about $7 million worth of products a day in the U.S., with a goal of reaching $10 million a day by the end of the year, the Wall Street Journal reported last month.

Although TikTok Shop has a ways to go before it can truly match up to the likes of e-commerce giant Amazon in terms of sheer volume, customer trust and delivery logistics, what it does have is unparalleled command over eyeballs.

TikTok has 150 million users in the U.S., 35% of whom are ages 18 to 24. Teens in particular spend an average of nearly two hours a day on the app.

And TikTok Shop is proving to be remarkably effective at turning that screen time into shopping time.

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Psychological warfare

It’s impossible to spend any amount of time on TikTok these days without encountering an ad or a video that has a product linked for commission.

And not just any product. I routinely see the same slew of items — specifically targeted to blend into my feed of fashion, mental health and art content — over, and over, and over again until I could practically market them myself.

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A brown faux leather shoulder bag, big enough to carry someone’s laptop, a few books, phone, wallet. The Beachwaver, a rotating curling iron that will curl your hair in minutes. A shadow work journal to help you heal your inner child. The OQQ three-piece women’s body suit that will snatch your waist, even if you just gave birth. A 100-color watercolor set that comes with 35 metallic colors and three water brush pens.

Repetition as a promotional strategy is nothing new, but on TikTok Shop it feels like a form of psychological warfare. I’m losing the battle — or at least my credit card is.

This endless onslaught of product videos is being generated by a growing number of creators who almost exclusively focus on recommendation or review videos. They talk directly into the camera while unboxing or trying out a new product. They’re chatty and affable, and they seem like regular people who are genuinely recommending something they’ve found useful or enjoyable in their everyday lives.

Now one video on its own isn’t going to persuade me to buy something, but scrolling through 10 or 20 videos featuring real-life testimonies about the same product might be enough to get me to cave.

“This is the toner that was ranked No. 1 in Korea for months and months and months and months,” a woman tells me knowingly, her hair freshly wet from the shower and two white toner pad squares on her face. “When I was in Korea I stocked up back in March.”

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She held up a bottle that I had already seen recommended by two other accounts. All three women had smooth, shiny plump skin — the kind of skin that stays tantalizingly out of reach for me.

Los Angeles creator Dina Asprer said she doesn’t consider herself an “influencer” or a “TikTok person” but had always been passionate about Korean skincare, having lived in Korea for five years after college.

The 31-year-old quit her banking job during the pandemic to spend more time with her kids and only made TikToks for fun. She started putting links to products in her videos in June when the option became available to some users.

One particular item took off — a snail mucin essence from popular Korean brand COSRX. At one point, she was earning commission from selling 600 bottles a day, and now still sells around 1,000 bottles a month.

“I never considered this as a job, but I’m starting to take it more seriously,” Asprer said. She’s even attended a few workshops that TikTok offers to help creators grow, traveling to its office in Culver City.

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In another video that pops up on my feed, a woman demands my attention.

“Listen to me,” Katelyn Beaupre says urgently. “If you have eczema or dry skin, I’m about to put you on.”

I don’t have either, but for some reason, this information feels important to know.

Beaupre explains that she works at a daycare and has OCD, which means her hands are extremely dry from washing them frequently. Other products made her hands greasy, but this one — which she purchased after seeing it all over TikTok — was so good she was bringing it in for her co-workers to try.

“I was a little skeptical at first because I really didn’t like the smell,” Beaupre says. “To me, it smells like oregano.”

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That video, featuring a lotion by the brand the Ocean Healed My Eczema, has 3.6 million views. She posted about it a few more times. Last month, she made about $20,000 in commissions.

The 22-year-old from Massachusetts has a little more than 95,000 followers on TikTok and makes videos when she has time, outside of working at a preschool full time and going to school part time. But the commissions she’s earned in the last two months has helped her to pay off her credit card debt and student loans.

Commissions range from 20 cents to $7 a purchase and can fluctuate if a certain product, like the rotating curling iron for example, starts trending, leading to more influencers making videos about it, Beaupre noticed.

“Sometimes I try to go for things that are a little bit higher in commission,” she said.

She also indicates in her profile that she’s a “UGC + lifestyle creator,” which means her videos are available for companies to use as user-generated content in paid TikTok ads.

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The eczema lotion that Beaupre promoted first offered a $4.99 commission, or 20% of the price, before lowering it to closer to $3.

Maybe that’s why there are countless other videos of creators raving about the very same product. Yet they still feel honest. People showed before-and-after pictures of their hands, legs and elbows, some using it for eczema and dry hands and others for psoriasis.

The company has made it simple for sellers to make products eligible for commission and creators to request free products and post videos with a direct link to generate sales, streamlining a process that otherwise might have required more business-savvy from both sides. TikTok Shop has just two requirements for commission-eligible creators: you must be over 18 and have at least 5,000 followers.

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Every week, Brandon Hurst sells more than 1,200 plants from his 800-square-foot apartment in Van Nuys.

He carefully packages each one — golden pothos, string of hearts, trailing hoya — with a small team of employees, slaps on a bright sticker that reads “live plants,” and ships them across the country. Then the next batch arrives at his apartment, ready to be sold.

His secret? Live selling.

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Hurst makes a majority of his sales through TikTok live streams every Friday, Saturday and Sunday, when he greets loyal customers, welcomes newcomers and talks about the plants available in his shop. He joined TikTok Shop in April before its formal launch, and he’s sold more than 30,000 plants since — more than the amount he sold in the three years before joining the platform.

“I try to turn it into kind of like a show, a little bit like QVC,” Hurst said of his livestreams. “Literally within the first five minutes, we already are at like 10 or 15 orders. It’s incredible.”

Although he already had viral plant videos on the app before joining TikTok Shop, it “didn’t equal sales the way that it now can, with the link right there in the video,” Hurst said.

Live selling online first emerged in China several years ago and exploded during the pandemic. Two-thirds of Chinese consumers purchased a product via livestream within the previous year, according to a 2020 survey.

In 2022, an estimated $500 billion in goods were sold via livestream in China, accounting for about 23% of all e-commerce sales in the country, according to the Chinese Academy of Social Sciences. Two of China’s top live-streamers were able to sell $3 billion worth of goods in one day in October 2021.

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Although the phenomenon hasn’t quite reached that scale yet in the U.S., platforms like Amazon, EBay and Poshmark have all launched their own live shopping features. The U.S. live selling market was expected to reach $32 billion in sales this year.

Whenever I scroll through TikTok these days, I stumble upon at least one livestream pitching me a product I didn’t know I needed.

Lately, it’s been a fast-talking man extolling the virtues of an electric scrubber. As he demonstrated its efficacy on a shower door recently, I pondered whether I should be deep-cleaning my bathtub.

“Thank you for your new orders, thank you thank you,” he said as he aggressively rang a bell. “You are doing a fantastic job.”

Next, a woman was holding up the OQQ bodysuits that have been viral on TikTok for a while. I had been thinking about buying them for months. She wore one herself, as did another model who slipped in and out of frame.

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“Go ahead and snag them while they’re hot for sure,” she said. “We are already selling out today.”

I entered my height and weight into the chat to ask what size I should purchase. I was surprised to hear her address me by name.

“Jaimie, we’re out of stock of the extra small, so I’d go with the small,” she said. With her blessing, I tapped “buy,” selected my size, and checked out with Apple Pay.

Thirty seconds later, my brain humming from the dopamine hit, I’m back to scrolling through my usual TikTok feed and looking for the video that will pique my interest next.

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Pitching the pitchers

I did not make my first purchase on TikTok Shop without a fair bit of skepticism.

Were all these products low-quality, drop-shipped items from overseas? Were they cheap knockoffs from unknown Chinese companies, like many listings on Amazon?

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Given some of the cut-rate prices, I couldn’t help but draw comparisons to companies like Shein, Temu, AliExpress and Wish, where it’s often a toss-up whether the item you just ordered will be of durable quality or complete junk.

The biggest barrier to more widespread adoption of social e-commerce is consumer trust, said Laura Gurski, North America commerce lead at Accenture Song. This is especially true among older demographics who are used to buying from reliable retailers and brands.

This is why sellers earnestly pitching their own products can do to such great effect through TikTok videos. They’re in part borrowing tactics you might see on shopping channels like QVC, where trained hosts create intimacy with the viewer by gushing over products like they’re gossiping with a friend. But unlike perfectly polished QVC hosts in a studio, the TikTok entrepreneur is unfiltered and up close — sometimes even awkwardly so — right there on your phone screen.

Father-son duo Michael and Daniel Jay of San Diego started their brand Lazy Butt Club as a revamp of Michael’s old T-shirt designs from decades ago. They went from less than 100 orders a year to 3,000 in a few weeks after their first viral TikTok video in 2021.

“Ever since we switched to being more personal and showing you what we’re doing and our story, it’s been a lot easier to resonate with people,” said Daniel, who runs the TikTok account.

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In one video, I watched Michael pull out one of his hand-drawn rough drafts of a T-shirt design out of a box. In another, he screen printed “Tyrannosaurus Wrecks” onto a crew neck, telling viewers that it would be the first one he’s printed in 25 years.

They joined TikTok Shop over the summer, generating a few thousand orders since then through both the platform and their website. It’s opened up new avenues of business for them.

“One of the intimidating things about trying to work with influencers is having that business side already figured out, like how to pay them,” Daniel said. “I kind of didn’t even know how to formulate a message and ask people, like how much should they get paid or whatever.”

Sellers like the Jays help TikTok establish trust, so the platform has been aggressively courting them with a variety of incentives, such as covering the cost of free shipping for some buyers and offering frequent sales and coupons.

“When we first signed up, we were like, wait — free shipping, like what do you mean free shipping? What is this sale?” Daniel said. He was amazed to learn that a customer could purchase one of their shirts for as low as $8, while his company received the full price.

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With all the perks, several sellers said they don’t even list items on Amazon because they consider the process too complicated or time-consuming, and the site generates too few sales.

Chief Executive and founder Jay Nagy launched the Ocean Healed My Eczema in July directly onto TikTok shop.

In just three months, he said he’s sold more than $1 million worth of eczema cream through the platform. It went viral with the help of creators like Beaupre, and through Nagy’s videos about his own experience with eczema.

“TikTok Shop is so smart, it just puts it in front of the right people. It’s really wild,” Nagy said. “They gave me the platform to really tell my story with my struggle with eczema.”

When I first discovered Nagy’s product, it was through a series of videos from creators that appeared during my daily TikTok binge-scrolling session. I have watched enough testimonials — more than 10 — to be convinced of its effectiveness.

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But I haven’t bought the cream.

After all, I don’t have eczema.

So I obviously don’t need it.

Right?

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After 57 years of open seating, is Southwest changing its brand?

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After 57 years of open seating, is Southwest changing its brand?

Jim Kingsley of Orange County, who recently flew Southwest on a two-leg journey from Minneapolis to Los Angeles, likened the budget-friendly airline to In-N-Out Burger.

Both brands are affordable, consistent and more simplistic compared with competitors, Kingsley said.

“They’re not trying to offer all the things everybody else offers,” he said, “but they get the quality right and it’s a good value.”

Change, however, is in the air.

Southwest, which since its founding nearly 60 years ago has positioned itself in the cutthroat airline industry as an easygoing, egalitarian option, upended that guiding ethos this week with word that it would get rid of its famous first-come, first-seated policy in favor of traditional assigned seats and a premium class option. They will also offer overnight, red-eye flights in five markets including Los Angeles.

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Experts say the changes, especially the switch to assigned seating, are a smart move and will appeal to many as the company tries to stabilize its precarious finances that included a 46% drop in profits in the second quarter from a year earlier to $367 million. But it remains to be seen whether Southwest will pay an intangible cost in making the moves: Will it be able to hold on to its quirky identity or will it put off loyal customers, and in doing so, become just another airline?

“You’re going to hear nostalgia about this, but I think it’s very logical and probably something the company should have done years ago,” said Duane Pfennigwerth, a global airlines analyst at Evercore.

“In many markets away from core Southwest markets, we think open seating is a boarding process that many people avoid,” he said.

That is all well and good, but “I didn’t ask for these changes,” Kingsley said. “Cost and quality is what I care about.”

Open seating has its pros and cons, Kingsley said, though he’s generally a fan. On his trip to Los Angeles, his group wasn’t able to get seats all together. But he likes that preferred seats are available on a first-come, first-served basis, instead of being offered for a high price.

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Eighty percent of Southwest customers and 86% of potential customers prefer an assigned seat, the airline said in a statement.

“By moving to an assigned seating model, Southwest expects to broaden its appeal and attract more flying from its current and future customers,” the airline said.

An even bigger draw of Southwest, according to Kingsley, is its policy of including two free checked bags per ticket. This perk often makes Southwest a better bargain, especially for longer trips or bigger groups, he said.

The free bags are a big deal to customers, experts said, and contribute to the airline’s consumer-friendly brand. The airline hasn’t indicated they plan to change their bag policy.

“Southwest has always had a really good, positive vibe,” said Alan Fyall, chair of Tourism Marketing at the University of Central Florida’s College of Hospitality. “It’s free bags, good prices and point-to-point routes. That’s what they stand for and that’s what people love about them.”

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Southwest’s change to assigned seating doesn’t mean they’re no longer a budget-friendly airline, Fyall said, but it does differentiate them from the lowest-cost, lowest-amenity options such as Frontier and Spirit.

The move will also require Southwest to update all or a portion of its fleet to include first-class seats. Currently, all seats on a Southwest flight are identical. Fyall said it’s worth the investment.

It’s an appropriate time for Southwest to make adjustments, said Chris Hydock, an assistant professor at Tulane University’s Freeman School of Business.

“They’ve not been profitable the last couple of quarters and they’ve had some activist investor pressure to increase their revenue,” he said.

Costs such as wages and maintenance have risen across the airline industry even as travel increased after the pandemic. Southwest saw a net loss of $231 million in the first quarter of 2024. Wall Street analysts estimate that assigned, premium seating could boost revenue by $2 billion per year.

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“This is one of the options where they could potentially increase their revenue and do something that a lot of consumers have a strong preference for anyway,” Hydock said.

For Southwest’s changes to pay off, it has to stick to its roots when it comes to its culture and brand, experts and travelers agreed.

“I love Southwest being different,” Kingsley said. “If they’re trying to be like the other airlines, I think they’re shooting themselves in the foot.”

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Column: 99 years after the Scopes 'monkey trial,' religious fundamentalism still infects our schools

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Column: 99 years after the Scopes 'monkey trial,' religious fundamentalism still infects our schools

Almost a century has passed since a Tennessee schoolteacher was found guilty of teaching evolution to his students. We’ve come a long way since that happened on July 21, 1925. Haven’t we?

No, not really.

The Christian fundamentalism that begat the state law that John Scopes violated has not gone away. It regularly resurfaces in American politics, including today, when efforts to ban or dilute the teaching of evolution and other scientific concepts are part and parcel of a nationwide book-banning campaign, augmented by an effort to whitewash the teaching of American history.

I knew that education was in danger from the source that has always hampered it—religious fanaticism.

— Clarence Darrow, on why he took on the defense of John Scopes at the ‘monkey trial’

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The trial in Dayton, Tenn., that supposedly placed evolution in the dock is seen as a touchstone of the recurrent battle between science and revelation. It is and it isn’t. But the battle is very real.

Let’s take a look.

The Scopes trial was one of the first, if not the very first, to be dubbed “the trial of the century.”

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And why not? It pitted the fundamentalist William Jennings Bryan — three-time Democratic presidential candidate, former congressman and secretary of State, once labeled “the great commoner” for his faith in the judgment of ordinary people, but at 65 showing the effects of age — against Clarence Darrow, the most storied defense counsel of his time.

The case has retained its hold on the popular imagination chiefly thanks to “Inherit the Wind,” an inescapably dramatic reconstruction — actually a caricature — of the trial that premiered in 1955, when the play was written as a hooded critique of McCarthyism.

Most people probably know it from the 1960 film version, which starred Frederic March, Spencer Tracy and Gene Kelly as the characters meant to portray Bryan, Darrow and H.L. Mencken, the acerbic Baltimore newspaperman whose coverage of the trial is a genuine landmark of American journalism.

What all this means is that the actual case has become encrusted by myth over the ensuing decades.

One persistent myth is that the anti-evolution law and the trial arose from a focused groundswell of religious fanaticism in Tennessee. In fact, they could be said to have occurred — to repurpose a phrase usually employed to describe how Britain acquired her empire — in “a fit of absence of mind.”

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The Legislature passed the measure idly as a meaningless gift to its drafter, John W. Butler, a lay preacher who hadn’t passed any other bill. (The bill “did not amount to a row of pins; let him have it,” a legislator commented, according to Ray Ginger’s definitive 1958 book about the case, “Six Days or Forever?”)

No one bothered to organize an opposition. There was no legislative debate. The lawmakers assumed that Gov. Austin Peay would simply veto the bill. The president of the University of Tennessee disdained it, but kept mum because he didn’t want the issue to complicate a plan for university funding then before the Legislature.

Peay signed the bill, asserting that it was an innocuous law that wouldn’t interfere with anything being taught in the state’s schools. The law “probably … will never be applied,” he said. Bryan, who approved of the law as a symbolic statement of religious principle, had advised legislators to leave out any penalty for violation, lest it be declared unconstitutional.

The lawmakers, however, made it a misdemeanor punishable by a fine for any teacher in the public schools “to teach any theory that denies the story of the Divine Creation of man as taught in the Bible, and to teach instead that man had descended from a lower order of animal.”

Scopes’ arrest and trial proceeded in similarly desultory manner. Scopes, a school football coach and science teacher filling in for an ailing biology teacher, assigned the students to read a textbook that included evolution. He wasn’t a local and didn’t intend to set down roots in Dayton, but his parents were socialists and agnostics, so when a local group sought to bring a test case, he agreed to be the defendant.

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The play and movie of “Inherit the Wind” portray the townspeople as religious fanatics, except for a couple of courageous individuals. In fact, they were models of tolerance. Even Mencken, who came to Dayton expecting to find a squalid backwater, instead discovered “a country town full of charm and even beauty.”

Dayton’s civic boosters paid little attention to the profound issues ostensibly at play in the courthouse; they saw the trial as a sort of economic development project, a tool for attracting new residents and businesses to compete with the big city nearby, Chattanooga. They couldn’t have been happier when Bryan signed on as the chief prosecutor and a local group solicited Darrow for the defense.

“I knew that education was in danger from the source that has always hampered it — religious fanaticism,” Darrow wrote in his autobiography. “My only object was to focus the attention of the country on the programme of Mr. Bryan and the other fundamentalists in America.” He wasn’t blind to how the case was being presented in the press: “As a farce instead of a tragedy.” But he judged the press publicity to be priceless.

The press and and the local establishment had diametrically opposed visions of what the trial was about. The former saw it as a fight to protect from rubes the theory of evolution, specifically that humans descended from lower orders of primate, hence the enduring nickname of the “monkey trial.” For the judge and jury, it was about a defendant’s violation of a law written in plain English.

The trial’s elevated position in American culture derives from two sources: Mencken’s coverage for the Baltimore Sun, and “Inherit the Wind.” Notwithstanding his praise for Dayton’s “charm,” Mencken scorned its residents as “yokels,” “morons” and “ignoramuses,” trapped by their “simian imbecility” into swallowing Bryan’s “theologic bilge.”

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The play and movie turned a couple of courtroom exchanges into moments of high drama, notably Darrow’s calling Bryan to the witness stand to testify to the truth of the Bible, and Bryan’s humiliation at his hands.

In truth, that exchange was a late-innings sideshow of no significance to the case. Scopes was plainly guilty of violating the law and his conviction preordained. But it was overturned on a technicality (the judge had fined him $100, more than was authorized by state law), leaving nothing for the pro-evolution camp to bring to an appellate court. The whole thing fizzled away.

The idea that despite Scopes’ conviction, the trial was a defeat for fundamentalism, lived on. Scopes was one of its adherents. “I believe that the Dayton trial marked the beginning of the decline of fundamentalism,” he said in a 1965 interview. “I feel that restrictive legislation on academic freedom is forever a thing of the past, … that the Dayton trial had some part in bringing to birth this new era.”

That was untrue then, or now. When the late biologist and science historian Stephen Jay Gould quoted that interview in a 1981 essay, fundamentalist politics were again on the rise. Gould observed that Jerry Falwell had taken up the mountebank’s mission of William Jennings Bryan.

It was harder then to exclude evolution from the class curriculum entirely, Gould wrote, but its enemies had turned to demanding “‘equal time’ for evolution and for old-time religion masquerading under the self-contradictory title of ‘scientific creationism.’”

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For the evangelical right, Gould noted, “creationism is a mere stalking horse … in a political program that would ban abortion, erase the political and social gains of women … and reinstitute all the jingoism and distrust of learning that prepares a nation for demagoguery.”

And here we are again. Measures banning the teaching of evolution outright have not lately been passed or introduced at the state level. But those that advocate teaching the “strengths and weaknesses” of scientific hypotheses are common — language that seems innocuous, but that educators know opens the door to undermining pupils’ understanding of science.

In some red states, legislators have tried to bootstrap regulations aimed at narrowing scientific teaching onto laws suppressing discussions of race and gender in the classrooms and stripping books touching those topics from school libraries and public libraries.

The most ringing rejection of creationism as a public school topic was sounded in 2005 by a federal judge in Pennsylvania, who ruled that “intelligent design” — creationism by another name — “cannot uncouple itself from its creationist, and thus religious, antecedents” and therefore is unconstitutional as a topic in public schools. Yet only last year, a bill to allow “intelligent design” to be taught in the state’s public schools was overwhelmingly passed by the state Senate. (It died in a House committee.)

Oklahoma’s reactionary state superintendent of education, Ryan Walters, recently mandated that the Bible should be taught in all K-12 schools, and that a physical copy be present in every classroom, along with the Ten Commandments, the Declaration of Independence and the Constitution. “These documents are mandatory for the holistic education of students in Oklahoma,” he ordered.

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It’s clear that these sorts of policies are broadly unpopular across much of the nation: In last year’s state and local elections, ibook-banners and other candidates preaching a distorted vision of “parents’ rights” to undermine educational standards were soundly defeated.

That doesn’t seem to matter to the culture warriors who have expanded their attacks on race and gender teaching to science itself. They’re playing a long game. They conceal their intentions with vague language in laws that force teachers to question whether something they say in class will bring prosecutors to the schoolhouse door.

Gould detected the subtext of these campaigns. So did Mencken, who had Bryan’s number. Crushed by his losses in three presidential campaigns in 1896, 1900 and 1908, Mencken wrote, Bryan had launched a new campaign of cheap religiosity.

“This old buzzard,” Mencken wrote, “having failed to raise the mob against its rulers, now prepares to raise it against its teachers.” Bryan understood instinctively that the way to turn American society from a democracy to a theocracy was to start by destroying its schools. His heirs, right up to the present day, know it too.

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NASA identifies Starliner problems but sets no date for astronauts' return to Earth

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NASA identifies Starliner problems but sets no date for astronauts' return to Earth

After weeks of testing, NASA and Boeing officials said Thursday they have identified problems with the Starliner’s propulsion system that have kept two astronauts at the International Space Station for seven weeks — but they didn’t set a date to return them to Earth.

Ground testing conducted on thrusters that maneuver Boeing’s capsule in space found that Teflon used to control the flow of rocket propellant eroded under high heat conditions, while different seals that control helium gas showed bulging, they said.

The testing was conducted after the thrusters malfunctioned when Starliner docked with the space station on June 6 and a helium leak that was detected before launch worsened on the trip to the station. The helium pressurizes the propulsion system.

However, officials said the problems should not prevent astronauts Suni Williams and Butch Wilmore from returning to Earth aboard the Starliner capsule, which lifted off on its maiden human test flight June 5 for what was supposed to be an eight-day mission.

“I am very confident we have a good vehicle to bring the crew back with,” Mark Nappi, program manager of Boeing’s Commercial Crew Program, said at a news conference.

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NASA and Boeing officials have said previously that the Starliner could transport the astronauts to Earth if there were an emergency aboard the space station, but they opted to conduct the ground tests to ensure a safe, planned return.

Decisions on whether and when to use Starliner or another vehicle will be made by NASA leaders after they are presented next week with all the information collected from the testing, which will include a “hot fire” test of the engines of the Starliner docked at the space station, Nappi said.

Rigorous ground testing conducted at NASA’s White Sands Test Facility on a thruster identical to the ones on the Starliner found that, despite the issues with Teflon degradation, the thruster was able to perform the maneuvers that would be needed to return Starliner to Earth, said Steve Stich, program manager for NASA’s Commercial Crew Program.

Official also have said that the Starliner still has about 10 times more helium than is needed to bring the capsule back to Earth.

The problems that have cropped up have been an embarrassment for Boeing, which along with SpaceX was given a multibillion-dollar contract in 2014 to service the station with crew and cargo flights after the end of the space shuttle program. Since then, Elon Musk’s Hawthorne-based company has sent more than a half-dozen crews up, while Boeing is still in its testing phase — with the current flight delayed for weeks by the helium leak and other issues that arose even before the thrusters malfunctioned.

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Should NASA make a decision not to bring the crew home on the Starliner — which could still return to Earth remotely — the astronauts could be retrieved by SpaceX’s Crew Dragon capsule, though SpaceX’s workhorse Falcon 9 rocket is currently grounded after a failure this month.

The Russian Soyuz spacecraft also services the station and carries American astronauts.

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