Business
Trump’s Tariffs Could Help Tesla, by Hurting Its Rivals More
As President Trump puts new tariffs on goods from China and threatens a trade war with allies like Mexico and Canada, one global company is likely to suffer less than most of its competitors: Tesla.
But the electric car maker led by Elon Musk, which accounts for a third of the billionaire’s wealth, is also vulnerable if relations with China worsen. That country is the company’s second-largest market after the United States and it produces more cars there than anywhere else.
Tesla has built largely self-sufficient supply chains in the United States and China, a rarity in a world of interconnected trade. As a result, the tariffs imposed by the Trump administration on Chinese goods, and the continuing threat to put them on Mexican and Canadian products, might help Tesla by hurting its competitors more.
Although there is no evidence that Mr. Musk is shaping trade policies, the tariffs are one of several measures adopted by the Trump administration that may benefit Tesla at the expense of its rivals. On Wednesday, Mr. Trump paused 25 percent tariffs on most autos and parts made in Canada and Mexico, but the reprieve expires in a month, leaving automakers in the United States that depend on foreign supply chains in a state of uncertainty.
The administration is also trying to eliminate financial support for the construction of fast-charging stations for electric vehicles, a move that could handicap companies seeking to compete with Tesla’s extensive network. And it is attempting to cut or eliminate loans and subsidies that competitors like Ford Motor and Rivian are using to finance electric vehicle and battery factories.
Mr. Musk has said next to nothing about trade or the administration’s crusade to promote fossil fuels and impede sales of electric vehicles, which could also hurt Tesla. And his support of Mr. Trump has inspired protests at Tesla dealerships and weighed on Tesla’s share price. But his position as a de facto member of Mr. Trump’s cabinet gives him influence that far exceeds any other auto executive.
“Conflict of interest is putting it very mildly here,” said John Helveston, an assistant professor at George Washington University who teaches engineering management.
Tesla did not respond to a request for comment. A White House official said that its policies predated Mr. Musk’s support for Mr. Trump.
“President Trump consistently slammed Biden’s job-killing electric vehicle policies on the campaign trail since summer 2023 — more than a year before Elon Musk even endorsed President Trump — and he has consistently pressed companies to have their products be made in America since he first ran for president in 2015,” Kush Desai, a White House spokesman, said in an email.
The trade war and other Trump policies also hold risks for Tesla when the company is already in crisis, with sales plummeting in China and Europe even as the overall market for electric vehicles is surging.
Mr. Musk’s extensive investments in China leave him vulnerable as trade tensions between the Chinese government and the Trump administration rise.
“He could become a pawn in all of this,” said Lei Xing, an independent auto analyst based in Massachusetts who is focused on China.
Tesla is already struggling in Europe and China because of competition from Chinese electric carmakers and a dearth of new models. Anger over Mr. Musk’s political activities, including promotion of far-right parties, has also hurt demand in Germany, the United States and other markets. Mr. Musk’s personal wealth is tied up in Tesla stock, which has been on a steep decline.
When Tesla began mass-producing electric cars at a factory in Fremont, Calif., in 2012, it designed a supply chain that was less dependent on imports than virtually all of its competitors. Electric vehicles were a new technology then, forcing Tesla to largely develop its own sources of batteries, motors and other components.
Tesla built a battery factory in Nevada in partnership with Panasonic of Japan, and it remains one of just a few car companies to mass-produce batteries in the United States.
When, in 2014, Mr. Musk began talking about building a factory in China, he received a warm welcome from government officials. Tesla opened a factory in Shanghai six years later under unusually favorable conditions. Beijing changed ownership rules so that the company could set up without a local partner, a first for a foreign automaker in China. The Chinese government also ensured low-interest loans, access to top leaders and even changes that Tesla had sought on emissions regulations.
But Mr. Musk kept supply chains for the Chinese and U.S. factories relatively separate, unlike other auto companies that depend heavily on imported parts.
“He set himself up nicely in the event that trade goes sideways and tariffs go higher,” said Michael Dunne, a longtime China automotive consultant. “And that serves him well today.”
Today, the cars made in Shanghai are sold in Europe, Southeast Asia or in the domestic Chinese market — but not in the United States.
The cars Tesla sells in the United States are made at factories in Fremont and Austin, Texas. Tesla also produces charging equipment for its proprietary charging network — the nation’s largest — in Buffalo, N.Y. Tesla regularly tops an annual ranking by Cars.com, an online shopping site, of how much of a vehicle is American-made.
“Tesla is in a good position” to withstand tariffs, said Patrick Masterson, who oversees compilation of the data that goes into the Cars.com ranking. “Their domestic production is robust.”
Tesla is still vulnerable to tariffs on goods from China and Mexico because a quarterof the components and materials in the car, measured by value, is imported, according to data compiled by the National Highway Traffic Safety Administration. But electric vehicles made by Tesla’s competitors are much more vulnerable to tariffs.
General Motors’ Chevrolet Equinox sport utility vehicle, for example, is made in Mexico. With a starting price of $34,000, the battery-powered Equinox is a threat to the Tesla Model Y, which starts at $45,000 before government incentives. The Trump administration’s 25 percent tariff will erase most of that advantage, assuming it stands.
The risk to Tesla in China is harder to gauge. So far, Chinese leaders appear to see Mr. Musk’s role in the Trump administration as a plus, viewing him as a potential point of contact. In January, when Han Zheng, China’s vice president flew to Washington to attend Mr. Trump’s inauguration, he met with Mr. Musk.
“U.S.-China policy often has operated through specific personal relationships,” said Ilaria Mazzocco, a senior fellow in Chinese business and economics at the Center for Strategic and International Studies, a Washington think tank. “There is hope in China that he could play a constructive role.”
But Mr. Musk has also lost some bargaining power in China.
When Chinese leaders greenlighted the Shanghai factory, Tesla was seen as a technology leader that would spur development of the E.V. industry. With sales plummeting in Europe and weakening in China, however, Tesla production in Shanghai fell 50 percent in February from a year earlier. Chinese automakers like BYD and Xiaomi are introducing new models that rival Tesla in features like autonomous driving.
Tesla’s prestige and leverage in China may be diminished as a result.
“Tesla can no longer control China,” said Jia Xinguang, an independent automotive analyst in Australia. “But China, by contrast, can control Tesla.”
Still, China would likely think twice before targeting Tesla and Mr. Musk because doing so could make it more difficult to attract foreign investment, said Wang Yanhang, a fellow at the Chongyang Institute for Financial Studies at Renmin University in Beijing who tracks trade issues. “China will not shoot itself in the foot,” he said. “It is the last option.”
China has so far steered clear of autos when retaliating against the Trump administration’s tariffs on Chinese goods, instead raising duties on U.S. agricultural products like chicken and wheat.
Tesla has quietly fought at least one potential tariff on Chinese materials that would have a direct impact on its competitiveness.
China is the main source of high-purity graphite, an essential material for batteries. In December, a group of companies that are trying to produce battery-grade graphite in the United States accused China of dumping and asked the U.S. International Trade Commission to impose punitive duties that could be more than 800 percent.
At a hearing on the issue in January, Tesla hired a prominent Washington law firm to argue its case, and four Tesla executives spoke, according to public documents. Tesla is “pushing back because they don’t see an alternative to the Chinese graphite,” said Iola Hughes, head of research at Rho Motion, which tracks the battery industry.
Last month, the trade agency said there was a “reasonable indication” that Chinese exports of graphite were harming U.S. producers. The agency has not issued a final decision. Mr. Trump’s rhetoric on trade has not included any mention of graphite.
Joy Dong contributed reporting.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
Business
Angry Altadena residents ask officials to halt Edison’s undergrounding work
Eaton wildfire survivors’ anger about Southern California Edison’s burying of electric wires in Altadena boiled over Tuesday with residents calling on government officials to temporarily halt the work.
In a letter to the Los Angeles County Board of Supervisors, more than 120 Altadena residents and the town’s council wrote that they had witnessed “manifest failures” by Edison in recent months as it has been tearing up streets and digging trenches to bury the wires.
The residents cited the unexpected financial cost of the work to homeowners and possible harm to the town’s remaining trees. They also pointed out how the work will leave telecommunication wires above ground on poles.
“The current lack of coordination is compounding the stress of a community still reeling from the Eaton Fire, and risks causing further irreparable harm,” the residents wrote.
The council voted unanimously Tuesday night to send the letter.
Scott Johnson, an Edison spokesman, said Wednesday that the company has been working to address the concerns, including by looking for other sources of funds to help pay for the homeowners’ costs.
“We recognize this community has already faced a number of challenges,” he said.
Johnson said the company will allow homeowners to keep existing overhead lines connecting their homes to the grid if they are worried about the cost.
Edison’s crews, Johnson said, have also been trained to use equipment that avoids roots and preserves the health of trees.
The utility has said that burying the wires as the town rebuilds thousands of homes destroyed in the fire will make the electrical grid safer and more reliable.
But anger has grown as work crews have shown up unexpectedly and residents learned they’re on the hook to pay tens of thousands of dollars to connect their homes to the buried lines.
Residents have also found the crews digging under the town’s oak and pine trees that survived last year’s fire. Arborists say the trenches could destroy the roots of some of the last remaining trees and kill them.
Amy Bodek, the county’s regional planning director, recently warned Edison that a government ordinance protects oak trees and that “utility trenching is not exempt from these requirements.”
Residents have also pointed out that in much of Altadena, the telecom companies, including Spectrum and AT&T, have not agreed to bury their wires in Edison’s trenches. That means the telecom wires will remain on poles above ground, which residents say is visually unappealing.
“While our community supports the long-term benefits of moving utilities underground, the current execution by SCE is placing undue financial and planning burdens on homeowners, causing irreparable harm to our heritage tree canopy, and proceeding without adequate local oversight,” the residents wrote.
They want the project halted until the problems are addressed.
Edison announced last year that it would spend as much as $925 million to underground and rebuild its grid in Altadena and Malibu, where the Palisades fire caused devastation.
The work — which costs an estimated $4 million per mile — will earn the utility millions of dollars in profits as its electric customers pay for it over the next decades.
Pedro Pizarro, chief executive of Edison International, told Gov. Gavin Newsom last year that state utility rules would require Altadena and Malibu homeowners to pay to underground the electric wire from their property line to the panel on their house. Pizarro estimated it would cost $8,000 to $10,000 for each home.
But some residents, who need to dig long trenches, say it will cost them much more.
“We are rebuilding and with the insurance shortfall, our finances are stretched already,” Marilyn Chong, an Altadena resident, wrote in a comment attached to the letter. “Incurring the additional burden of financing SCE’s infrastructure is not something we can or should have to do.”
Other fire survivors complained of Edison’s lack of planning and coordination with residents.
“I’ve started rebuilding, and apparently there won’t be underground power lines for me to connect with in time when my house will be done,” wrote Gail Murphy. “So apparently I’m supposed to be using a generator, and for how long!?”
Johnson said the company has set up a phone line for people with concerns or questions. That line — 1-800-250-7339 — is answered Monday through Saturday, he said.
Residents can also go to Edison’s office in Altadena at 2680 Fair Oaks Avenue. The office is open Monday to Friday from 8 to 4:30.
It’s unclear if the Eaton fire would have been less disastrous if Altadena’s neighborhood power lines had been buried.
The blaze ignited under Edison’s towering transmission lines that run through Eaton Canyon. Those lines carry bulk power through the company’s territory. In Altadena, Edison is burying the smaller distribution lines, which carry power to homes.
The government investigation into the cause of the fire has not yet been released. Pizarro has said that a leading theory is that a century-old transmission line, which had not carried power for 50 years, somehow re-energized to spark the blaze.
The fire killed at least 19 people and destroyed more than 9,400 homes and other structures.
Business
Oil Prices Rise as Investors Weigh Cease-Fire Extension
Oil prices rose and stocks moved slightly higher on Wednesday as investors tried to make sense of President Trump’s decision to extend the cease-fire with Iran despite doubts about the status of another round of peace talks.
An adviser to Mohammad Bagher Ghalibaf, the influential speaker of the Iranian Parliament, dismissed the cease-fire announcement, saying that it had “no meaning.” He equated the U.S. naval blockade with bombings, with commercial vessels coming under attack near the Strait of Hormuz, the crucial shipping lane that has been at the center of a growing energy crisis.
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