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Tourists love Los Angeles. Could the fires change that?

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Tourists love Los Angeles. Could the fires change that?

Travelers flying into Los Angeles last weekend were greeted by an apocalyptic sight: billowing clouds of smoke and the red-orange glow of flames against the glittering expanse of city lights.

The stark panorama, and shocking, ubiquitous video of the wildfires, were at sharp odds with images of sun-kissed beaches and glamorous Hollywood that L.A. relies on to draw the flocks of tourists who pump billions of dollars into the local economy each year.

As firefighters begin to bring under control the blazes that laid ruin to Pacific Palisades, parts of Malibu, and the hillside town of Altadena, tourism officials are looking for signs of what short- and long-term toll the disaster may take on L.A.’s prowess as a tourism destination.

“We’re very nervous,” said Jackie Filla, president and CEO of the Hotel Assn. of Los Angeles.

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“The first-blush look is obviously there’s a precipitous drop off in shorter-term reservations — people who were supposed to be here this week and next week. We’re seeing some long-term drop-off as well — not as much, but it’s certainly a trend we’re concerned about.”

By some measures, the fires struck as tourism in L.A. finally had recovered fully from the blow dealt by COVID-19. In 2023, the last full year for which statistics are available, Los Angeles tallied $40.4 billion in total tourism revenue, a record. That included 49.1 million visitors, a 3% dip from its 2019 pre-pandemic high.

Filla noted that no L.A County hotels or major tourist draws have been damaged in the fires and major conferences and conventions — a critical component of the tourism industry — are scheduled to go on as planned. The lineup includes the Society of Thoracic Surgeons, whose leadership voted Wednesday night to go ahead with their annual meeting later this month in downtown L.A. and to donate $100,000 to relief efforts.

And another major event, the Grammy Awards, are still scheduled for Feb. 2 in downtown’s Crypto.com Arena.

In normal times, organizers and attendees at these meetings and awards shows would book rooms without hesitation. However, with tens of thousands of people now displaced by the fires, the equation has become more complicated. “We’re very closely monitoring our conventions and conferences,” Filla said, because “everybody is concerned about not taking rooms away from the evacuees, but we have the capacity to do both.”

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Occupancy in Los Angeles hotels, which typically hits a low point in January, jumped from 59.3% to 65% as the Palisades and Eaton fires raged in the week that ended Jan. 11 “due to displacement demand from the fires,” lodging industry analyst CoStar found. The biggest surge came over the first three days of the blazes, when average daily rates in the area’s luxury hotels jumped by 22.7% over last year — a rise that may have been driven by evacuees moving into high-priced suites during what is normally a slow time, the company’s senior director of analytics Isaac Collazo said.

The city of Los Angeles includes about 44,000 hotel rooms; the county, roughly 100,000. L.A. County Sheriff Robert Luna said Thursday that about 88,000 people were under evacuation orders.

It remains to be seen whether the region’s recovery will be more like the New Orleans following Hurricane Katrina in 2005, Napa Valley’s rebound after a major wildfire in 2017 or Maui’s ongoing recovery effort since destructive wildfires in 2023.

In the aftermath of Katrina, travel to New Orleans fell to less than half its former level, then gradually recovered. It wasn’t until 2016 that the number of visitors to the city returned to pre-Katrina levels.

Napa and Sonoma counties, by contrast, bounced back relatively quickly after fires blackened more than 110,000 acres and killed 24 people in fall 2017. The fires left most vineyards and tourism infrastructure undamaged and by early 2018 hotel occupancy and revenue were ahead of the year before, according to a local tourism organization, Visit Napa Valley. Local and state officials said the recovery was aided by vigorous marketing, including spending by Visit California, the state’s main marketing organization.

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On Maui, where a fire in August 2023 claimed 102 lives and leveled most of Lahaina Town, a major tourist destination, recovery is ongoing. Visitor arrivals in November 2024 remained about 15% below their levels in 2022. Officials there are now pushing hard to bring tourists back following an initial period of mixed messages in which some were calling for travelers to stay away as the community tried to rebuild.

At Visit California, the state’s leading tourism organization, President and CEO Caroline Beteta said in a statement that “we need to make sure travelers understand that their visit helps the community — not hurts — and that the city’s hotels and businesses will be ready to welcome them.”

Beteta acknowledged that “we’re already hearing from restaurants and hotels saying they’re being impacted,” and said her team is at work on a recovery campaign stressing that “everyone, especially California residents, should consider planning a trip to Los Angeles to support its economic recovery.”

Adam Burke, president and CEO of the Los Angeles Tourism & Convention Board, also known as Discover Los Angeles, said, “it’s premature to really understand what the implications are going to be,” but until then, “we’re trying to use our platform to help those who have been directly affected.”

In the longer term, Burke said, he’ll be looking closely at data on web searches for Los Angeles as a destination, international bookings, airport arrivals and hotel occupancy. He noted that in a typical year, hotel tax revenues add more than $300 million to the city’s general fund — money that could helpful fuel recovery efforts.

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Despite the devastation of the fire areas, the vast majority of the region’s best-known tourism spots were undamaged by the fires. Though many parks and museums closed because of air quality or other concerns, several have reopened, including Griffith Park, the L.A. Zoo and Autry Museum of the American West on Thursday.

Overall consumer demand typically drops in the aftermath of a natural disaster, since fewer outside visitors to an area will lead to a reduction in leisure, hospitality and entertainment spending, said Raphaelle Gauvin-Coulombe, an assistant professor of economics at Middlebury, who was co-author of a study last year examining satellite data to understand fire activity and its effect on labor markets in counties across the U.S.

Leisure and hospitality is a sector that is particularly important for L.A. County, amounting to about 13.5% of the workforce, much higher than the median across counties, which hovers around 6%, Gauvin-Coulombe said. She did note, however, that destinations with more diverse economies — like that of Los Angeles — tend to be more resilient than those that are heavily dependent on one sector.

The disaster may also force the industry to contend with a shrinking labor force in the region, with fires tending to cause out-migration, she said. A slowing of employment growth can last for three years after a fire, she added.

“When people are traveling, they consider everything,” said Ray Patel, president of the Northeast Los Angeles Hotel Owners Assn. “It’s all perception to the guest. They might go, ‘oh, it’s too many fires.’ ”

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It’s an understandable impulse, he said: “We all want to put our heads down at night and make sure we feel safe.”

As Los Angeles looks to stabilize its tourism industry in the wake of the fires, it can rely on an important asset many cities don’t have — its tourism board has staff at seven offices abroad who work with counterparts in Australia, the United Kingdom, India and China.

At a moment when dramatic television images threaten to overshadow the facts of L.A. geography, Burke said, “we’re already working with the travel trade in real time,” aiming to “educate people around the world about why it’s still safe to responsibly travel to Los Angeles.”

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Trump, the Deal Maker in Chief, Is Back

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Trump, the Deal Maker in Chief, Is Back

Good morning on this Inauguration Day. Welcome to Round 2 of President Donald Trump. No matter your politics, it is likely to be a historic ride.

For business and policy leaders, the next administration is expected to be filled with deals of all sorts — from White House agreements brokered over secure phone lines with foreign powers to congressional backroom pacts to headline-making deals negotiated by Wall Street.

This is a transactional president, perhaps the most transactional ever. He wants to engage with the business community, which is a big distinction from the Biden administration. He takes great pride in publicly name-dropping the C.E.O.s he’s talking with. “Today, I spoke with Tim Cook of Apple,” he told supporters last night. “He said they’re going to make a massive investment in the United States because of our big election win.”

Trump is rooting for big business, until he isn’t. He’s fickle. And uncertain.

That poses a big challenge for business leaders: How and when might Trump’s unpredictability emerge? Is there a red line? C.E.O. calculations have been that a second term means that uncertainty — something many dislike — is a certainty. But many think that they can manage it, or at least they tell themselves they can.

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After Trump’s 2016 win, he invited tech C.E.O.s to meet with him (that was, of course, a photo op). They showed up, though many came reluctantly. Others joined his administration’s various councils only to depart when he said things that appeared to cross a line.

This time, many are all-in — at least for now. Some genuinely support him, or at least think he was better than the alternative. Others have taken an “if you can’t beat ’em, join ’em” attitude. Or it may be that his threats, real and imagined, are working. He said as much in a candid moment about his threats to arrest Mark Zuckerberg, Meta’s C.E.O., and the company’s decision to abandon fact-checking on the platform, saying Zuckerberg’s decision was “probably” the result of those threats. (Many of these same people rebuked him after the Jan. 6 attack on the Capitol in 2021).

We will see how long the love affair with business lasts. It may be longer than some skeptics suggest. Now that he’s in power, the business community needs Trump to like them: It’ll need his support if deals and investments are to flourish; it needs him to push the corporate tax rate lower; and the crypto world needs him. (He also needs it given his and his family’s forays into the sector). All of this raises all sorts of questions, as we get into below.

We’ll be here, every morning, reporting on all of it, as well as raising and asking tough questions. I imagine there will be a lot of them. — Andrew Ross Sorkin


TikTok users in the United States breathed sighs of relief on Sunday after the video platform began to resume service, thanks to Donald Trump’s pledge to suspend a ban of the app.

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But while the president-elect took credit for saving the hugely popular app — “So I like TikTok! I had a slightly good experience, wouldn’t you say?” he said at a rally on Sunday — his thinly sketched proposal leaves some big questions unanswered.

What Trump said: His “initial thought,” he wrote on Truth Social, was a 50-50 joint venture between ByteDance, TikTok’s Chinese owner, and an unspecified American entity. It represented Trump’s favorite thing — a deal — and on the surface had some appeal.

Trump added that he envisioned ByteDance handing over half of the company to the U.S. and that the U.S. wouldn’t pay a dime. “Whether you like TikTok or not, we’re going to make a lot of money,” he said.

But hold on a second. Trump hasn’t addressed the thorny national security concerns that persuaded a bipartisan group of lawmakers and President Biden to back the TikTok ban, not to mention who controls the ByteDance algorithm that is the key to the app’s success.

Moreover, it’s not clear how Trump can legally get around the ban. While he has promised to issue an executive order saving the app, the law is still on the books — though Trump can choose how aggressively to enforce parts of it, legal experts say.

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Republicans and their allies criticized Trump’s efforts to circumvent the law:

  • Senator Tom Cotton, the Arkansas senator who chairs the Senate Intelligence Committee, warned on X that any company that aids “communist-controlled TikTok could face hundreds of billions of dollars of ruinous liability under the law.”

  • Speaker Mike Johnson added that he expected the law to be enforced: “The law is very precise, and the only way to extend that is if there is an actual deal in the works,” he said on “Meet the Press” on Sunday.

  • Joe Lonsdale, the venture capitalist who’s close to Trump allies like Peter Thiel, wrote on X, “Tomorrow he becomes POTUS, NOT King. Congress and SCOTUS were clear. He can give TikTok 90 days, then if it’s not sold, any company facilitating it is breaking the law.”

  • And Elon Musk reiterated that while he didn’t believe in banning TikTok, he found it “unbalanced” that TikTok be allowed to operate in the U.S. but X remains blocked in China. (That said, China’s vice president, Han Zheng, met with Musk and other business leaders to say his country was open to American business.)

What next? Trump will need to flesh out his proposal in the coming days to persuade lawmakers and others that it’s legally sound. Meanwhile, other bidders for TikTok are circling, including the billionaire Frank McCourt, who has assembled a group that wants to buy the app without its key algorithm, and reportedly Perplexity, an artificial intelligence start-up.

For ByteDance’s U.S. investors, which include General Atlantic, Susquehanna and Sequoia, a preferred course — second only to keeping the whole thing intact — may well be to spin the company to themselves. But if China won’t let them keep the algorithm, what would they be left with?


In between the dining, dancing and speechifying, President-elect Donald Trump is expected to unveil a flurry of executive orders on Monday.

First up, according to Stephen Miller, Trump’s deputy chief of staff, are major policy shake-ups for energy, immigration and border security, work protections for federal employees, as well as halting or scaling back key planks of the Biden administration’s climate agenda.

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D.E.I. is also in the cross hairs. President Biden’s diversity, equity and inclusion measures for federal agencies are expected to be rolled back, just as big companies, such as Meta and Amazon, plan to eliminate or revamp some of these policies.

Electric vehicle credits are on the chopping block. Trump has long promised to undo the Inflation Reduction Act, a law that has supporters among some oil executives. It also extends credits to electric vehicle customers. Withdrawing those could dent sales of E.V.s.

That said, Elon Musk, Tesla’s C.E.O. and a key Trump ally, has suggested his company could weather a pullback.


Stock and bond markets are closed in the United States for Martin Luther King’s Birthday. But crypto trading is available — and it has helped mint Donald Trump as the latest crypto billionaire.

This weekend saw a frenzied rally for Donald Trump and Melania Trump meme coins, prompted by Trump himself. “GET YOUR $TRUMP NOW,” the president-elect told his followers on Truth Social this weekend.

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It rallied further when Robinhood, the trading platform that made a big donation to Trump’s inauguration fund, began letting its customers trade the $TRUMP coin.

Bitcoin, which hit a record on Monday, and other digital tokens have soared since Election Day on the hope that the incoming administration will loosen regulation around the sector. That said, the rally in $Trump and $Melania tokens has astounded longtime market watchers.

Ethics watchdogs see the coin as a “profound conflict of interest” for Trump. Though organizers of the Trump coin say that buying it is neither a political donation nor an investment contract, skeptics say it raises questions about the president-elect benefiting from an industry he is supposed to be regulating.

There’s also the question of whether foreign governments could buy into the coin, potentially violating the foreign emoluments clause of the Constitution.

“This may represent the single worst conflict of interest in the modern history of the presidency,” Norm Eisen, a White House ethics adviser during the Obama administration, told The Washington Post.

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As Donald Trump prepares to take office, one thing is becoming especially clear: Washington is increasingly becoming a city where it pays to pay up.

The inaugural committee has already raised more than $170 million, shattering a record set by the first Trump committee.

Corporations as well as donors have opened their wallets. Apple, Google, Meta and Microsoft all gave millions to Trump this time, taking advantage of the more-permissive rules around donations for post-election activities such as the inauguration.

“Corporate America has embraced President Trump,” Brian Ballard, a powerful lobbyist and Trump fund-raiser, told The Washington Post. “Every corporate client I have wants to be a part of it.”

Critics of such donations point to a pay-to-play culture. An analysis by OpenSecrets of giving to the first Trump inauguration found that more than half of the 63 federal contractors who gave won multimillion-dollar bids in 2017.

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Among them:

  • For-profit prison operators, including CoreCivic and Geo Group, saw huge increases in contract awards.

David Rubenstein, the billionaire co-founder of the Carlyle Group, put it bluntly to The Times:

Big donors, he said, “would like to get the policies they believe in from the federal government — more oil drilling, easier antitrust policy, more favorable crypto policy, less bank oversight. They also want more support for helping American companies invest overseas, and have ready access to government officials.”


The inauguration of Donald Trump as president will be a pricey and star-studded affair.

Carrie Underwood, Rascal Flatts and the Village People are set to perform. And Snoop Dogg headlined Friday’s black-tie “Crypto Ball,” a $2,500-a-ticket gala that hailed Trump as “the first crypto president.”

Inauguration celebrations have changed significantly over the course of American history: The more lavish the festivities, the greater the statement. On the unpretentious side were those for Thomas Jefferson and Jimmy Carter. The co-chairman of Carter’s inaugural committee told The Times that the goal was “an inauguration which is traditional but modest in one, not extravagant.”

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Barack Obama declined corporate donations for his first inauguration (though he still managed 10 official balls and a performance by Jay-Z) before accepting them for his second inauguration. President Biden’s pandemic-marred inauguration ended with fireworks, but there were no galas.

Trump’s festivities may draw comparisons to those of Ronald Reagan, whose 1981 inauguration fund set a record by raising $8 million (about $29 million in today’s money). As The Times described the day:

In white and black tie, in sequins and sables and clouds of perfume, Republican revelers stepped out tonight to the most lavish series of inaugural balls ever held in the nation’s capital.

It was an evening of shiny black limousines and nostalgic swing bands, of glittery Hollywood celebrities and wealthy Western oil men. The aura of big money was everywhere.

We’d like your feedback! Please email thoughts and suggestions to dealbook@nytimes.com.

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Does a Strong Holiday Shopping Season Mean a Better Year Ahead?

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Does a Strong Holiday Shopping Season Mean a Better Year Ahead?

The retail industry’s report card for the critical holiday shopping season is in.

American shoppers surprised analysts, economists and even retail executives by spending more than expected in November and December. But a closer read shows that not all retailers are benefiting.

Retail sales during the holiday season increased 4 percent from a year earlier, according to data from the Commerce Department. Purchases of cars, clothes and electronics helped bolster sales.

Over the last week or so, some retailers have signaled how business went during the holidays — with more reports to come in February. Target’s November and December total sales rose nearly 3 percent from the prior year, pushed higher as people put more clothes and toys in their shopping carts. Abercrombie & Fitch said sales had exceeded expectations and predicted growth of 7 to 8 percent over the 2023 holiday shopping season.

Lululemon, the maker of $98 leggings and other athletic wear, said it anticipated sales growth of 11 to 12 percent in the fourth quarter. “I still see a consumer that’s healthy,” Calvin McDonald, chief executive of Lululemon, said in an interview.

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For some retailers, though, customers did not seem in a mood to splurge.

Signet Jewelers, which owns Kay Jewelers, Zales and Jared, said its comparable sales would decline as much as 2.5 percent in the fourth quarter because of weaker-than-expected sales in the days leading up to Christmas. When it came to “fashion gifting,” customers “gravitated to lower price points even more than anticipated,” Joan Hilson, Signet’s chief financial and operating officer, said in a statement, and the company did not have enough of what shoppers were seeking.

Macy’s, which warned analysts in December that its customers were holding back, said sales were roughly flat during the fourth quarter. The department store chain is in a monthslong process of closing 66 of its 479 stores, from Philadelphia to Sacramento, with more to come through 2026. But it said comparable sales had increased at the Macy’s locations that it sees as its future, as well as Bloomingdale’s and the beauty chain Bluemercury, which it also owns.

Macy’s is not the only chain that is contracting. Kohl’s, which has had 11 consecutive quarters of declining sales, said it would shutter 27 “underperforming” stores by April. The department store chain has more than a thousand stores.

Since 2022, as inflation curtailed consumer spending and shoppers limited their visits to favored stores, foot traffic and sales have slowed. The bounce that the holiday season usually offers retailers was not able to save all of them.

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In the last month, a number of struggling retailers — the fabric and crafts chain Joann, the Container Store and Party City — declared bankruptcy. Party City and Big Lots, which declared bankruptcy in September, are closing all of their stores.

“If there’s a company out there that was sort of praying for holiday to really save them, my guess is that it probably didn’t save them,” said Isaac Krakovsky, a retail sector leader at the consultancy EY, who is in frequent communication with retail executives. “It probably gave them enough time to limp along for a little further because of the promotional nature of holiday.”

The forecast for the U.S. economy also remains foggy. Some forecasters expect U.S. economic growth in 2025 to be around 2 percent, once adjusted for inflation, which would be a modest slowdown from roughly 2.5 percent growth in 2024. But the International Monetary Fund said on Friday that it expected U.S. economic growth to accelerate slightly this year.

Many analysts are reluctant to see the surprising strength of the holiday shopping season as an indication of how consumer spending might pan out in 2025, given the many uncertainties with the incoming Trump administration and how fiscal policies may affect buying decisions.

“There’s a question mark on what policies are announced in January that could make the consumer think twice before their spending,” said Mickey Chadha, a vice president at Moody’s Ratings. “It could be tariffs, it could be immigration, it could be taxes. There are a lot of different policy changes that could impact the mind-set of the consumer.”

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Mr. Krakovsky, the EY consultant, echoed that sentiment.

“We’re not seeing this as an indication of gangbuster growth coming in the next year,” he said. “It’s cautious growth expected in 2025.”

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Those rebuilding after L.A. fires will likely face higher lumber prices as Trump tariffs loom

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Those rebuilding after L.A. fires will likely face higher lumber prices as Trump tariffs loom

Devastating, often tragic as the Los Angeles-area fires have been, rebuilding could bring nightmares all its own, including murky insurance rules, material shortages and potentially higher costs for such items as lumber and bathtubs.

In terms of economic upheaval, it could be the construction industry equivalent of what the COVID-19 pandemic did to the economy just a few years ago.

The Trump administration’s plans to slap new tariffs on imports from many countries including Canada — by far the biggest foreign supplier of lumber for the U.S. market — could set off a new wave of inflation in home building.

Lumber is the single biggest component of home-building materials, accounting for about 15% of overall home construction costs. Southern California builders use wood for framing homes that’s sourced mostly from Canada and the Pacific Northwest.

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And the last couple of years have left the lumber industry ill-prepared for a big surge in demand. More than a dozen sawmills have closed in Canada and Oregon, Washington and Northern California as logging operations have struggled with a shortage of skilled labor and higher costs for energy, freight and other inputs.

Additionally, prices of lumber and other building materials slumped after a renovation project surge and the pandemic eased; the lower prices left many suppliers in shaky financial condition.

The L.A.-area fires have destroyed or damaged more than 14,000 structures. Many of the properties affected are single-family homes, causing severe problems for displaced people in a region that was already struggling with a shortage of houses and apartments — and the labor to build them.

Based on a rough estimate of 10,000 homes that may need to be rebuilt, that would be about double the number of new homes built annually in L.A. County in recent years.

“Adding a bunch of demand that’s unexpected and very pressing is very challenging for this market,” said Scott Wild, senior vice president at John Burns Research & Consulting in Irvine.

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Just how soon large-scale rebuilding begins will depend heavily on insurance settlements — though some homeowners aren’t covered or are underinsured — and how long it will take to clear debris, restore utilities and get permits. State and local leaders have ordered a streamlining of environmental reviews, permitting processes and other efforts to speed up the cleanup and other tasks to begin rebuilding.

In addition, coordinated efforts may be needed to help free up supplies and keep a lid on prices, some industry executives say.

“People whose homes burnt down — they’re rebuilding their lives,” said Scott Laurie, chief executive at Olson Co., which builds homes in L.A. and Orange counties. “I would hope there’s a mechanism to control the costs. It absolutely needs to be done.”

Because most of the people affected are individual homeowners, the demand for construction may not pile up all at once, but instead be staggered over multiple months.

That will help ease the pressures.

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Still, rebuilding 10,000 homes in the region would require, at minimum, an additional 5,000-plus truckloads of lumber, according to estimates by Kyle Little, chief operating officer at Sherwood Lumber, a national supplier that has significant business in California. Little said he sees a “tremendous increase” in demand for the varieties of Douglas fir wood that are typically used for home building in California.

“I do believe the volatility could be reminiscent of what we experienced in COVID,” said Little, who’s chair of the North American Wholesale Lumber Assn.

More domestic lumber has been produced in recent years in the Carolinas and the South, but Southern yellow pine is not considered as structurally sound for framing as Douglas and varieties of spruce and other pine trees logged in Canada and the Pacific Northwest.

Little and other experts estimate that lumber prices could jump 25% to 40%. And that’s even before any additional tariff increases. In the last six months, average lumber prices have ranged from $475 to $625 per thousand board feet, about one-third of the peak in 2021.

Donald Trump has threatened to add 25% tariffs on goods from Mexico and Canada. Duties on lumber from Canada had risen to 14.4% in the summer last year after the expiration of a U.S.-Canada agreement on softwood lumber.

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And a review of anti-dumping could further double the duties this year. If Trump tacks on 25% tariffs on top of that, import levies on Canadian lumber overall could top 50%.

The U.S. consumes roughly 50 billion board feet of wood a year, most of that for new residential construction. About 30% of that is imported, the vast majority from Canada, said Jesse Wade, an economist at the National Assn. of Home Builders.

Europe’s share of lumber imports has increased in recent years, but Trump has talked about applying 10% to 20% tariffs on goods from all countries. The construction industry also imports cement from Canada and Mexico for concrete used in homebuilding.

Frank Addiego, president of All Bay Mill & Lumber Co. in Napa County, says it’s anybody’s guess just what Trump will do on tariffs: whether it’s a tactic to win trade and other concessions or a long-term move to boost domestic production. But if Trump goes through with tariff increases on lumber, he said, it will “absolutely add” to the supply crunch.

Addiego recalled that lumber prices jumped about 50% over a few quarters following the 2017 Tubbs fire, which destroyed more than 5,600 structures in Napa and Sonoma counties.

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At the same time, he noted that it’s also possible that lumber prices won’t go up much at all if Trump’s tariffs cause a slowdown in the economy and end up depressing homebuilding.

“The tariffs are a serious illness,” Addiego said, adding that he expects some builders to try to offset potential price spikes by locking in purchase contracts earlier.

Steve Kalmbach, president and chief operating officer at Thomas James Homes, a single-lot homebuilder based in Aliso Viejo, said he’s starting to get calls from owners of fire-damaged homes, with some saying they want to rebuild ASAP and others saying they aren’t sure what to do.

“We’re just at an information gathering stage at this point,” said Kalmbach, whose firm has built more than 50 homes in Pacific Palisades over the last decade. He said it was too early to say what the rebuilding would mean for supply and prices, but said the fires certainly aren’t what the market needed.

“Housing is challenged right now, whatever the issue. Everyone is trying to source the materials and labor,” he said.

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