Business
Should You Get a Heat Pump? Take Our 2-Question Quiz.
Heat pumps are the future of home heating. They’re essentially two-way air-conditioners that use electricity to heat in the winter — as well as cool in the summer — and are typically far more efficient than other systems. They reduce household greenhouse gas emissions significantly.
They may also save you money on your monthly bills if you own a home. Answer just two questions below and we’ll give you a rough estimate:
What do you heat with currently?
Where do you live?
Answer the two questions and we’ll see how much you can save. Or, keep reading.
Don’t know what a heat pump is? You may already have seen one. It looks a lot like a typical air-conditioner, with a big box that sits just outside a house; inside, you might see small boxes mounted to the wall, or a single large indoor unit, out of sight, connected to vents.
In winter, heat pumps transfer heat from outside to inside. (Even in very cold temperatures, it’s still possible to extract heat from the air outside.) In summer, they do the opposite.
Because of how efficiently they do this, heat pumps are a critical piece of the green energy transition: One estimate suggests putting a heat pump in every home could reduce U.S. emissions by 5 to 9 percent.
They’re expensive to install but often qualify for subsidies. And they can save some homeowners hundreds or thousands of dollars each year by lowering their utility bills, for both heating and cooling.
But that’s not yet true for everyone, everywhere.
Share of households that would…
These numbers, and the information in the quiz above, come from a New York Times analysis that combines data on fuel and electricity costs around the country with estimates of how much energy it takes to heat many different kinds of houses, from research done by the National Renewable Energy Laboratory.
More than 80 percent of U.S. households would probably see their bills go down if they installed a heat pump.
But the rest would probably end up with higher bills — mostly people who use natural gas right now, given its low cost.
Nearly all households heating with propane, fuel oil or older electric forms of heating would save money by switching to a heat pump, but only about two-thirds of those currently on natural gas would.
How you currently heat is one major factor in your potential savings; the others are where you live and how the cost of electricity compares with other fuels in your area.
For households that currently heat with expensive fuels like propane and fuel oil, a heat pump is almost always a good bet. This is why Maine, which relies on fuel oil, has become a big adopter.
And a heat pump is significantly more efficient than electric furnaces or baseboards. The savings are biggest in the parts of the country that stay colder, longer. But there’s money to be saved in the South, too, in both the mild winters and the hot summers: South Carolina and Florida have some of the current highest rates of heat pump usage.
For households that currently heat with less expensive natural gas, however, the financial picture is much more mixed. Whether you save — or lose — depends heavily on your geography. And the savings are often smaller.
In the South, electricity is relatively cheap, and temperatures are mild. That makes switching from natural gas to a heat pump an easier sell. Modern heat pumps work in very cold temperatures, but they operate at their highest efficiency during mild weather.
In colder parts of the country, heat pumps are somewhat less efficient. They also give you central cooling, which can raise prices in the summer if you relied on fans before.
But the biggest problem in the North isn’t the weather — it’s the difference between the cost of electricity and the cost of gas.
On average, a heat pump is three to four times as efficient as a natural gas furnace. That means if electricity is only twice as expensive as natural gas for the same amount of energy, a heat pump is a good deal — as is the case in Georgia. But when electricity is five times as expensive as gas, as in Michigan, it’s a much harder sell.
Ratio of electricity to natural gas cost, for the same amount of energy
These are just averages, and other factors will influence your actual financial picture. For one, prices for both electricity and gas vary a lot within states. Rates in some places can also change depending on the time of day or the season, and some utilities offer lower rates specifically for heat pump customers. We also can’t know exactly how prices will rise or fall next year — we can only make guesses based on previous years’ costs.
Your choice should also take into account how well insulated your house is; whether you have solar panels; the efficiency level of the heat pump you’re considering; and whether you keep your boiler or furnace as a backup in colder temperatures, known as a “dual fuel” setup. Many households even in colder parts of the country, with high electricity costs, could still see savings from a heat pump. These are all things our calculations can’t help you with. The only way to be certain is to ask a contractor. (Ideally more than one.)
How long you’re going to stay in your house is important too: Heat pumps have high upfront costs, sometimes twice as much as that of a new gas furnace. Many states and utilities offer rebates to help: Massachusetts homeowners can get $10,000. (Republicans in Congress ended a federal tax credit that gave $2,000 or more toward a heat pump installation, though heat pumps installed this year still qualify.)
And if you already have central air for cooling, a heat pump is more likely to make financial sense. Installing one may be more expensive than replacing your furnace — or your central air-conditioning — but it can be cheaper than replacing both.
Despite their price tags, heat pumps have outsold furnaces for three years running, according to data from the Air-Conditioning, Heating, and Refrigeration Institute.
Heating units sold in the U.S.
Meanwhile, summers are getting hotter. If you don’t have central air yet, you might want it at some point.
And if you’re thinking about climate change in addition to your finances, switching to a heat pump will cut most houses’ carbon emissions significantly.
Median household emissions reduction from installing a heat pump
In some very cold places, the emission reductions are huge: The median house in Minnesota could emit around five fewer tons of carbon each year by switching to a high-efficiency heat pump, according to modeled data from the National Renewable Energy Laboratory. That’s a greater reduction than if you went car-free for a year (if you drive a gas car). And it’s around one-third of the average U.S. resident’s greenhouse gas emissions in a year.
Paradoxically, some of the places where a heat pump could slash emissions the most — including parts of the Northeast and Midwest — are the places where it could be a financial detriment right now. Still, for some, paying a little extra to reduce their carbon footprint might be worth it.
About the data
Cost calculations use a 2024 dataset from ResStock, a model of the U.S. housing stock by the National Renewable Energy Laboratory (NREL). ResStock contains estimates of the amount of energy it would take to heat and cool houses with an original heating source and with a heat pump. Houses that currently have a heat pump were excluded.
The dataset includes homes that did not have central cooling before the heat pump, which raises costs after the transition. It also relies on weather data collected from 1991 to 2005.
For electricity and natural gas prices, the Upshot used 2023 state-level sales, revenue and customer data from the Energy Information Administration (EIA) and prior NREL research to calculate the cost per unit of energy. For propane and heating oil, the Upshot used EIA data from 2023 on state-by-state prices, or a national average if data was missing.
The Upshot assigned a basic Energy Star heat pump (SEER2 15.2, HSPF2 7.8) to houses in warmer climates and a higher-efficiency cold climate heat pump (SEER2 19, HSP2 9.8) to colder areas. Both have supplemental electric heating.
For county-level results, the Upshot used county-only data when there were at least 50 houses using that fuel in that county, and state-level medians when there were fewer.
Business
January 2025 wildfire victims seek tougher penalties against State Farm over claims handling
A fire survivors’ group announced Thursday it was seeking tougher penalties against State Farm over its handling of January 2025 wildfire claims.
The Every Fire Survivor’s Network said it was petitioning to join a state enforcement action announced this year against the company to make sure the case results in meaningful changes at California’s largest home insurer.
“We’re seeking a systematic review of all their claims and penalties calibrated to the actual scale of the harm — and we’re seeking the payouts that families are owed,” said Joy Chen, executive director of the group, at a Pacific Palisades news conference joined by victims of the fires.
The Department of Insurance in May filed an administrative action against State Farm General — the subsidiary of the giant Bloomington, Ill., insurer that handles California home insurance — after completing a “market conduct” exam.
The Jan. 7, 2025, fire damaged or destroyed more than 18,000 structures and killed 31 people.
State Farm has received more January 2025 claims than any other insurer — more than 13,700 auto and homeowners claims as of May 4, with payouts totaling $5.7 billion, according to the company.
The market conduct exam looked at 220 sample claims filed by the victims and found 398 violations of state law in about half of them.
Among other alleged violations, it found that the company failed in numerous cases to pursue a “thorough, fair and objective investigation” into claims, failed to come to “prompt, fair, and equitable settlements” and made settlement offers that were “unreasonably low.”
In announcing the action, Insurance Commissioner Ricardo Lara called the company’s claims handling “unacceptable” and said his department was taking “decisive action to hold them accountable.”
The state is seeking a “cease and desist” order to stop the insurer from engaging in unfair or deceptive practices.
It also has threatened to suspend State Farm’s license over the alleged violations, which each carry a penalty of up to $5,000 — or twice that figure if found to be willful. That could amount to a penalty of $2 million or more.
The threat to actually suspend State Farm’s license and its authority to write policies has been viewed skeptically by some, given its roughly 20% market share of the state’s home insurance market.
The company, which had an opportunity to include its responses in the exam report, denied fault in some cases and admitted fault in others. It often blamed problems on individual adjusters and denied systemic issues with its claims handling.
The petition filed by the wildfire survivor’s group criticizes the sample size of the market conduct exam as too small to capture all the alleged deficiencies in State Farm’s claims handling, which it claims are a “general business practice” of the company.
The group is seeking to conduct discovery, cross examine witnesses, present testimony from fire victims and bring more that 1,600 firsthand policyholder statements regarding State Farm’s practices into evidence, according to the petition.
It also wants State Farm to reopen cases in which claimants were paid too little, and it is seeking to participate in settlement discussions in order to increase any penalty State Farm would pay.
It calculated that a $2-million penalty would amount to a minute fraction of the assets of the State Farm Group.
“I submit to you that doesn’t defer bad conduct, it just allows you to continue to do it,” said Michelle Meyers, an attorney for Every Fire Survivor’s Network, at the news conference.
Consumer Watchdog, which has been a harsh critic of State Farm, also is providing legal support for victims’ effort.
Sevag Sarkissian, a spokesperson for State Farm, said the company was aware of the petition.
“We recognize that many wildfire survivors, including those that are State Farm General policyholders, continue to face difficult recovery challenges,” he said. “Our focus remains on helping customers recover.”
Michael Soller, a spokesperson for Lara, said the department is “acting with urgency to assist wildfire survivors in their ongoing recovery by investigating formal complaints filed by survivors and conducting the expedited market conduct exam that led to this enforcement action.”
He added that the department’s position is the state’s Administrative Procedure Act does not contemplate the commissioner or department staff authorizing intervention requests in the case.
He said that would be a hearing officer’s or administrative law judge’s decision when one is assigned to the case.
Meyers acknowledged the request was novel but said her reading of the law is that Lara can make the decision because no judge is yet assigned.
In response to the criticism, State Farm pledged earlier this year to improve its claims handling, including by providing single points of contact and improved communication so there are “fewer handoffs, fewer repeated explanations, and seamless support.”
It also named a new vice president of customer relations for State Farm General.
Business
Uber, California lawyers say deal reached to avert dueling ballot initiative showdown
The state’s trial attorneys and Uber say they have reached a last-minute deal to scrap their dueling ballot measures and avert what was gearing up to be one of most expensive battles of the November election.
The deal, which comes a day after both measures qualified for the November ballot, has Uber agreeing to bulk up safety measures, while the trial attorneys will limit how much they can claim for lien-based medical treatment of victims who get in Uber or Lyft accidents, according to spokespeople for both sides of the campaign.
“Both sides agree: Californians deserve a system that’s safe, fair, and accountable,” read a joint statement from Uber and the Consumer Attorneys of California, a powerful attorney trade group. “This agreement protects patients from unnecessary treatment or getting overcharged, ensures access to medical care and legal representation, and strengthens safety measures.”
The agreement, finalized Thursday, means the ride-share giant will kill its ballot measure to cap how much attorneys can earn in vehicle collision cases and limit medical damages to rates based on insurance. Uber has argued that the costs for medical treatment done on a lien, which allows doctors to get paid from a cut of the plaintiff’s payout, far exceed what it would cost if the victim had used their own insurance.
In return, the Consumer Attorneys of California will cancel its competing ballot measure that sought to increase legal liability for ride-share companies if a passenger is sexually assaulted by a driver. The measure followed an investigation by the New York Times into sexual assault by drivers.
Both sides had poured tens of millions into the campaigns, plastering billboards across Los Angeles.
Lawyers claimed the fight had turned existential with the measure threatening to decimate the profit margin of many personal injury cases and leave drivers with small or thorny cases unable to find an attorney willing to take their case.
Spokespeople say the deal is predicated on their agreement being codified into a bill within the next week. Otherwise, they said, each side will move forward with its ballot measure.
Business
Commentary: A porn firm that a judge called a ‘copyright troll’ now has Meta in its sights — and it could win
This porn company made millions by shaming the little guys who downloaded its films. But now it’s going after Meta for copyright infringement.
It isn’t often that a lawsuit can make me smile, much less laugh out loud. The latest exception is Strike 3 Holdings vs. Meta Platforms, which is currently unfolding in San Jose federal court.
Two things are amusing about the case. One is that Meta, the giant social media company, is accused of copyright infringement for allegedly downloading 2,400 of the plaintiff’s movies to train its AI bots. If Meta loses, that would be a serious (and in my opinion, deserved) blow against AI companies that have used copyrighted materials without permission.
The second part of the joke is the identity of the plaintiff. Strike 3 Holdings, you see, makes porn. Moreover, for years it has pursued a plainly unscrupulous business model in which it sues individuals for allegedly downloading its movies without permission, and shames them into settling for a few thousand dollars at a pop.
While it is possible one or more Meta employees downloaded Plaintiffs’ videos, it is just as possible…that a ‘guest, or freeloader,’ or contractor, or vendor, or repair person—or any combination of such persons—was responsible for that activity.
— Meta points the finger at others for a porn scandal
Whether or not Strike 3 has a legitimate claim for copyright infringement, it doesn’t deserve your sympathy. The firm was flayed in 2018 by federal Judge Royce C. Lamberth of Washington, D.C., for engaging in what he labeled a “high-tech shakedown … smacking of extortion.” Lamberth called Strike 3 a “copyright troll” and threw out its lawsuit against an unidentified internet user for having treated his court “not as a citadel of justice, but as an ATM.”
When I wrote about this scheme in 2023, I counted more than 12,440 lawsuits that the Los Angeles-based firm had filed in federal courts coast-to-coast. The latest count, according to a Lexis search a defense lawyer ran for me, is more than 21,000. The vast majority were settled and closed within a few months of their filing, an indication that they were never meant to go to trial.
Now Strike 3 appears to have hooked a big fish. In the first significant ruling in its lawsuit against Meta, the firm scored a surprise win: On June 11, federal Judge Eumi K. Lee of San Jose denied Meta’s motion to dismiss the case. Meta’s defense, she wrote, “strains credulity.”
More about that in a moment. First, a few words about the litigants. Meta needs no introduction: Formerly known as Facebook and based in Menlo Park, Calif., Meta recorded a profit of $60.5 billion last year on $201 billion in revenue.
Strike 3 portrays itself as an avatar of “Hollywood style and quality” in its adult films, which it distributes through its streaming websites such as Blacked, Tushy, Vixen and Wifey. It has described Greg Landry, its former owner and house auteur, as the porn industry’s “answer to Steven Spielberg.”
Neither Meta nor Strike 3 responded to my request for comment beyond the claims and defenses in court filings.
As I reported in 2023, Strike 3 has flooded federal courts with cookie-cutter lawsuits alleging that defendants infringed its copyrights by downloading its movies via BitTorrent, an online service on which unauthorized content can be accessed by almost anyone with an internet connection. Its targets generally have been individuals with plenty to lose from being publicly outed as porn viewers.
“Given the nature of the films at issue,” a federal judge in Connecticut observed last year, “defendants may feel coerced to settle these suits merely to prevent public disclosure of their identifying information, even if they believe they have been misidentified.”
Strike 3’s letters to its target defendants have warned that the statutory penalty for willful copyright infringement is $150,000, but offer to make the case go quietly away for a few thousand bucks, which would be a fraction of the cost of hiring a defense lawyer, not to mention the downside of exposing oneself as a porn fiend.
J. Curtis Edmondson, a Portland, Ore., lawyer who won a case against Strike 3, estimated in 2023 that Strike 3 “pulls in about $15 million to $20 million a year from its lawsuits.” But financial data that could validate his estimate hasn’t surfaced in court records.
There’s nothing new about content owners’ aggressive pursuit of copyright infringers. The practice was pioneered by the Recording Industry Assn. of America, when the industry feared that unauthorized downloading of music through programs such as Napster threatened its very existence. From 2003 through 2008, the association sued some 35,000 alleged song pirates.
But it abandoned the strategy because its legal dragnet swept up sympathetic targets such as single mothers and teenage girls, creating a public relations disaster.
There followed the appearance of outright trolls such as Prenda Law Group, which posted porn films online as bait to attract downloaders, whom it then sued in what judges ultimately found to be sham lawsuits. Prenda principal John L. Steele even bragged publicly that Prenda had made nearly $15 million with its lawsuits. U.S. Judge Otis Wright II of Los Angeles put the kibosh to its practice by slapping the Prenda lawyers with stiff sanctions for contempt.
That brings us to Strike 3’s case against Meta, which it filed in July. Strike 3 hasn’t been accused of a Prenda-style fraud, since it does own the films at issue and its right to sue copyright infringers isn’t disputed. But its allegation that Meta downloaded its films to train its AI bots, rather than just for personal enjoyment, is a new wrinkle for an old issue.
Strike 3 says its lawsuit grew out of a separate case in which a witness testified that Meta had downloaded thousands of pirated books to train its LLaMA AI bots — that is, feeding the content into LLaMA for it to use to generate answers to user questions. (Numerous lawsuits have been filed against AI firms alleging similar infringement.)
Strike 3 says that case prompted it to look into whether Meta had downloaded any of its content. It says it discovered that 47 IP addresses owned by Meta — that is, digital identifiers of internet accounts — had downloaded its movies without permission.
In all, Strike 3 alleges, those Meta addresses downloaded at least 2,396 of its movies — almost its entire catalog — more than 6,000 times via BitTorrent. What’s more, Strike 3 says Meta then posted some of that content back onto BitTorrent to take advantage of BitTorrent’s “tit-for-tat” mechanism through which users can obtain faster download speeds by uploading content to the platform.
If Strike 3 were to prevail on all its claims for illicit downloading, it would be entitled to about $360 million in damages, observes Eric Fruits, an Oregon economist who has testified for the defense in some Strike 3 lawsuits.
One might ask why Meta might be downloading porn for any reason, bot-training or otherwise. Meta, in its defense filings, says Strike 3 has offered no proof that Meta, as a corporation, was responsible for the downloading. If it happened, Meta says, it would have been inadvertent.
“Tens of thousands of employees and innumerable contractors, visitors, and third parties access the internet at Meta every day,” it wrote in its motion to dismiss the case. “While it is possible one or more Meta employees downloaded Plaintiffs’ videos, it is just as possible … that a ‘guest, or freeloader,’ or contractor, or vendor, or repair person — or any combination of such persons — was responsible for that activity.” The “sporadic downloads,” Meta says, “exhibit the hallmarks of personal use,” not corporate strategy.
This defense has borne fruit in other Strike 3 cases, in which defendants successfully argued simply having an IP address that was used to infringe wasn’t enough to prove they committed the infringements.
Strike 3 says it can show that the downloads weren’t the work of random users. Some downloads, it says, were coordinated among several Meta IP addresses, all based on the same algorithmic keywords and occurring simultaneously, suggesting that the infringements “took place within Meta’s walls.”
On Dec. 15, 2022, for instance, downloads apparently based on the keyword “teen” involved not only the movies “Teenage Mutant Ninja Turtles” and “Teen Titans Go to the Movies,” but also “Teen Sex Sessions 2” and “Teens love Tats XXX,” according to Lee’s ruling. Other simultaneous downloads swept up episodes of “The Big Bang Theory” and “Ted Lasso” out of order, though a putative human user would probably have downloaded them sequentially.
“It strains credulity,” Lee ruled, “to suggest that these correlations are mere coincidence and the product of individual human selections.” Rather, the use of an algorithm would account for “why pornography was downloaded alongside children’s cartoons and sitcoms. … The odds that multiple people using the Corporate IP addresses … coincidentally torrented the same show, rather than simply streaming it, on the exact same day strains belief.”
The case is still at an early stage. For Strike 3, the lawsuit offers the potential of a big score. But Meta has signaled that it’s not inclined to roll over like a family man caught downloading skin flicks and worrying about his reputation at home and around town.
This time, Strike 3 may have a fight on its hands with a defendant that has money to burn.
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