Business
Once the darling of the EV world, the electric truck-maker Rivian is reeling
Rivian Automotive Inc. emerged as a darling of investors — a brand with promise of bringing the “cool” factor to the once-red-hot market for electric vehicles.
But the Irvine-based company hit the brakes Wednesday, announcing a 10% cut to its workforce and lower production expectations. The news sent its stock plummeting. The 25% drop in stock price that it notched Thursday was its worst day in its history.
It’s all part of a larger reckoning for EV companies, which now face falling demand amid a shrinking pool of wealthy buyers who don’t already have an EV and lingering questions from the broader consumer market about whether EVs can truly fit into their lives and budgets.
“We’ve been living in this wave of ‘Oh, EVs are great, they’re going to continue the accelerated growth and only going to get better,’ and now it seems like they’re hitting this reality point,” said Jessica Caldwell, head of insights at Edmunds. “Mass-market buyers have less income and a lot more questions.”
Rivian’s trucks and sport utility vehicles certainly command attention — the sleek design and outdoorsy features got investors, analysts and the public excited about its potential. The company, which counts Amazon as an investor, blew the roof off during its initial public offering of stock in 2021, ending its first day of trading valued at nearly $88 billion.
But the average car buyer probably is not able to afford the price points of Rivian’s current slate of vehicles — the company’s R1T electric pickup truck starts at nearly $70,000, while its R1S SUV starts at almost $75,000. The company, which is not yet profitable, reported a net loss of $1.52 billion for the three-month period that ended Dec. 31, compared with $1.72 billion during the same period a year earlier. Much rides on the company’s plan to produce its more affordable R2, which will debut in March, but won’t start mass production until 2026.
Despite years of growth in EV sales, mass-market customers remain wary of EV battery life, range and the availability of reliable charging stations. That’s why hybrid vehicle sales have grown alongside those of EVs, Caldwell said.
“It’s not always easy to set up a charger where you live,” she said. “At the end of the day, for EVs to take off and become mass market, there needs to be major growth in infrastructure.”
That hesitation is showing up in Rivian’s production and delivery expectations for 2024. The company said its backlog of orders had shrunk, partially due to fulfillment, but also due to cancellations and fewer new orders.
The company said it expects to produce 57,000 vehicles this year, which the company said was in line with 2023 figures, though it disappointed Wall Street analysts who expected that number to be higher. Last year, the company produced 57,232 vehicles and delivered 50,122 cars, more than double its 2022 figures.
This year’s projections cast “a dark cloud around the story,” said Dan Ives, managing director and senior equity analyst at Wedbush Securities.
“Cutting costs and headcount to reflect a softer environment and production issues,” he wrote in an email. “Rivian went from a Cinderella story to a horror show.”
Deutsche Bank analyst Emmanuel Rosner said in a note to clients that he now expects deliveries to be “flattish” in 2024 at 50,000 vehicles, as opposed to his previous expectation of 65,000 vehicles.
“Rivian’s fairly bleak 2024 guidance, including no volume growth and continued steep losses, in our view, showcases the company’s deep challenges ahead,” Rosner wrote.
The company attributed the lower expectations for 2024 to “economic and geopolitical uncertainties,” and highlighted the effect of higher interest rates on new car loans. Rivian said it would continue its “company-wide cost transformation program,” which it said helped reduce the price for the company’s electric pickup truck, SUV and delivery van.
“We firmly believe in the full electrification of the automotive industry, but recognize in the short-term, the challenging macro-economic conditions,” Chief Executive RJ Scaringe said in the company’s statement.
Rivian isn’t the only EV maker reeling — shares of electric car manufacturer Lucid Group Inc. fell nearly 17% on Thursday after a disappointing earnings report. Although shares of Tesla Inc. rose slightly Thursday, the Elon Musk-led automaker last month warned of potentially lower growth in 2024, but the company reported a small revenue increase for the fourth quarter.
For Rivian, the details around the R2 debut will be especially important for both consumers and analysts.
“Rivian is very exciting, their products are very exciting, they’re definitely cool, but there are questions about how much market and how much runway they have, particularly as they wait for R2,” said Caldwell of Edmunds. “If they can get to the point of a cheaper vehicle, that will naturally have a larger market.”
Business
David Ellison hits CinemaCon, vowing to make more movies with Paramount-Warner Bros.
Paramount Skydance Chief Executive David Ellison made his case directly to theater owners Thursday, pledging to release a minimum of 30 films a year from the combined Paramount and Warner Bros. Discovery company during a speech at the CinemaCon trade convention in Las Vegas.
“I wanted to look every single one of you in the eye and give you my word,” Ellison said in a brief on-stage speech, adding that Paramount has already nearly doubled its film lineup for this year with 15 planned releases, up from eight in 2025.
He also said all films will remain in theaters exclusively for 45 days, starting Thursday. Films will then go to streaming platforms in 90 days. The amount of time that films stay in theaters — known as windowing — has been a controversial topic for theater owners, as some studios reduced that period during the pandemic. Theater operators have said the shortened window has trained audiences to wait to watch films at home and cuts into theater revenues.
“I have dedicated the last 20 years of my life to elevating and preserving film,” said Ellison, clad in a dark jacket and shirt with blue jeans. “And at Paramount, we want to tell even more great stories on the big screen — stories that make people think, laugh, dream, wonder and feel — and we want to share them with as broad an audience as possible.”
Ellison’s CinemaCon appearance comes as more than 1,000 Hollywood actors and creatives have signed a letter opposing Paramount’s proposed acquisition of Warner Bros. Supporters of the letter have said the deal would reduce competition in the industry and “further consolidate an already concentrated media landscape.”
Some theater operators have also questioned whether the combined company could achieve its goal of releasing 30 films a year, particularly after the cost cuts that are expected after the merger closes.
“People can speculate all they want — but I am standing here today telling you personally that you can count on our complete commitment,” Ellison said. “And we’ll show you we mean it.”
The speech came after a star-studded video directed by “Wicked: For Good” director Jon M. Chu that was shot on the Paramount lot on Melrose Avenue and showcased directors and actors including Issa Rae, Will Smith, Chris Pratt, James Cameron and Timothée Chalamet that are working with the company.
The video closed with “Top Gun” actor Tom Cruise perched atop the Paramount water tower.
“As you saw, the Paramount lot is alive again,” Ellison said after the video. “And we could not be more excited.”
Business
Video: Why Your Paycheck Feels Smaller
new video loaded: Why Your Paycheck Feels Smaller
By Ben Casselman, Nour Idriss, Sutton Raphael and Stephanie Swart
April 18, 2026
Business
Civil case against Alec Baldwin, ‘Rust’ movie producers advances toward a trial
Nearly two years after actor Alec Baldwin was cleared of criminal charges in the “Rust” movie shooting death, a long simmering civil negligence case is inching toward a trial this fall.
On Friday, a Los Angeles Superior Court judge denied a summary judgment motion requested by the film producers Rust Movie Productions LLC, as well as actor-producer Baldwin and his firm El Dorado Pictures to dismiss the case.
During a hearing, Superior Court Judge Maurice Leiter set an Oct. 12 trial date.
The negligence suit was brought more than four years ago by Serge Svetnoy, who served as the chief lighting technician on the problem-plagued western film. Svetnoy was close friends with cinematographer Halyna Hutchins and held her in his arms as she lay dying on the floor of the New Mexico movie set. Baldwin’s firearm had discharged, launching a .45 caliber bullet, which struck and killed her.
The Bonanza Creek Ranch in Santa Fe, N.M. in 2021.
(Jae C. Hong / Associated Press)
Svetnoy was the first crew member of the ill-fated western to bring a lawsuit against the producers, alleging they were negligent in Hutchins’ October 2021 death. He maintains he has suffered trauma in the years since. In addition to negligence, his lawsuit also accuses the producers of intentional infliction of emotional distress.
Prosecutors dropped criminal charges against Baldwin, who has long maintained he was not responsible for Hutchins’ death.
“We are pleased with the Court’s decision denying the motions for summary judgment filed by Rust Movie Productions and Mr. Baldwin,” lawyers Gary Dordick and John Upton, who represent Svetnoy, said in a statement following the hearing. “He looks forward to finally having his day in court on this long-pending matter.”
The judge denied the defendants’ request to dismiss the negligence, emotional distress and punitive damages claims. One count directed at Baldwin, alleging assault, was dropped.
Svetnoy has said the bullet whizzed past his head and “narrowly missed him,” according to the gaffer’s suit.
Attorneys representing Baldwin and the producers were not immediately available for comment.
Svetnoy and Hutchins had been friends for more than five years and worked together on nine film productions. Both were immigrants from Ukraine, and they spent holidays together with their families.
On Oct. 21, 2021, he was helping prepare for an afternoon of filming in a wooden church on Bonanza Creek Ranch. Hutchins was conversing with Baldwin to set up a camera angle that Hutchins wanted to depict: a close-up image of the barrel of Baldwin’s revolver.
The day had been chaotic because Hutchins’ union camera crew had walked off the set to protest the lack of nearby housing and previous alleged safety violations with the firearms on the set.
Instead of postponing filming to resolve the labor dispute, producers pushed forward, crew members alleged.
New Mexico prosecutors prevailed in a criminal case against the armorer, Hannah Gutierrez, in March 2024. She served more than a year in a state women’s prison for her involuntary manslaughter conviction before being released last year.
Baldwin faced a similar charge, but the case against him unraveled spectacularly.
On the second day of his July 2024 trial, his criminal defense attorneys — Luke Nikas and Alex Spiro — presented evidence that prosecutors and sheriff’s deputies withheld evidence that may have helped his defense . The judge was furious, setting Baldwin free.
Variety first reported on Friday’s court action.
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