Business
In Colorado Springs, a Club Q hero and his wife become local leaders
A photo of me hangs on the walls of the Atrevida Beer tasting room.
It’s from 2018, when I was there to profile owner Jess Fierro. At the time, she was one of the few professional Latina brewers in the country.
Although I’m more of a bourbon guy, I loved her story. She and husband Rich, two San Diego kids, fell in love, then weathered his multiple tours in Iraq and Afghanistan as an Army officer.
Seven days. Seven states. Nearly 3,000 miles. Gustavo Arellano talks to Latinos across the Southwest about their hopes, fears and dreams in this election year.
Once he got out and they settled in Colorado Springs, she said it was his time to follow her. A former cosmetologist, she had adopted brewing as a hobby while he was stationed in Germany. It turned into a passion, then a mission.
She won a Vice TV reality series, using the prize — a distribution deal — and the attention to open Atrevida (Spanish for “daring”) in a small strip mall with a stunning view of the Rockies. She immediately earned accolades, and not just for beers with Mexican flavors — tamarind, Mexican chocolate, chile. Atrevida’s slogan — “Diversity, it’s on tap!” — and Pride flag out front struck a chord with people looking for community in a deeply conservative and evangelical city.
Chio Scott, a Hispanic Business Council Chamber board member, top left, and Jess Fierro attend a Colorado Springs Hispanic Chamber event at the Cheyenne Mountain Resort in Colorado Springs, Colo., on Aug. 17, 2024. Above, a view from the bar at Atrevida Beer Co. in Colorado Springs, Colo.
(Rachel Woolf / For The Times, Gustavo Arellano / Los Angeles Times)
“If you can’t stand in allyship with folks when no one’s looking,” she told me in 2018, “then what kind of person are you?”
I found the quote in one of my old notebooks. My story never published, because my mother was dying of cancer. But I promised the couple that I would return one day.
On a muggy Saturday afternoon — Day 4 of my road trip through the Southwest looking for the political soul of Latinos in a presidential election year — I found a radically transformed brewery.
It was twice as big, and there were more beers than ever. I remembered all the plaques and clippings celebrating Jess’ success. Now, there were new awards. One for “La Familia Valiente” — the Brave Family. Another that deemed Rich “Warrior of the Year.”
If you can’t stand in allyship with folks when no one’s looking, then what kind of person are you?
— Jess Fierro
On Nov. 19, 2022, a gunman stormed Club Q, Colorado Springs’ only LGBTQ+-friendly nightclub, killing five people and injuring 25. The Fierros were there to see a friend of their daughter, Kassy, perform in drag. Among the dead was Kassy’s boyfriend. The toll would have been worse if Rich hadn’t helped subdue the gunman. The national media anointed him with a label he immediately rejected: hero.
Atrevida was swarmed with orders for T-shirts and other memorabilia — a blessing and a curse for the Fierros, because what happens when the nation wants to think of you as anything but your business?
After finishing a delicious strawberry cream ale, I went to the back to greet Jess. The small fermenting tanks from my last visit had been replaced by much larger ones that she was planning to return because their tops wouldn’t open without hitting the ceiling. Rich was busy strapping down a kegerator on the back of his immaculate brown El Camino.
The couple were going to serve Atrevida suds at the summer gala for the Colorado Springs Hispanic Chamber, which calls itself the Concilio. She is the group’s chair, and he is also deeply involved. The Fierros still get requests to speak about their lives and that tragic night at Club Q. They might not like to be called heroes, but they gladly wear the label of leaders — and they want to inspire other Latinos to do the same, even as they’re still learning.
Jess and Rich Fierro still get requests to speak about their lives and the tragic night at Club Q, when a gunman massacred five people on Nov. 19, 2022. Rich helped subdue the shooter at the LGBTQ+ club in Colorado Springs, Colo.
(David Zalubowski / Associated Press)
“This is one of those scary rungs of the ladder that I’ve been able to mount,” said Jess, 47. Strong in voice and direct in temperament, she wore thick-framed glasses and a shiny red dress. Rich, also 47, in knee-length shorts and socks, blemish-free Nike Cortezes and a black Atrevida tank top, looked like a defensive lineman ready to kick it at the beach.
“So now I have to be that voice for representation in the areas that I’m at, because that’s where our community needs to be,” she continued. “You have to be loud and proud. It’s not enough to show up and say you’re here for the causa. You have to know why you show up.”
The Concilio gala was at a private country club within the Cheyenne Mountain Resort.
Lowriders lined the parking lot leading to the clubhouse, where the party would spread out next to the swimming pool and a small lake. A youth mariachi band and a baile folklorico troupe performed; a covers band played Chicano favorites such as War and Earth, Wind and Fire. Food and tequila stands offered free samples.
Small-business owners are the lifeblood of communities. A 2023 U.S. Treasury report showed that Latinos owned a quarter of all new businesses nationwide — proof of a people yearning for more. The shindig at first seemed like any other Hispanic chamber of commerce event, with people handing me business cards like dealers at a blackjack table.
But pride radiated like I’ve rarely seen. Colorado Springs is only 18% Latino, so the Concilio mixer felt like a family reunion, in spite of the location.
Ballet Folklorico De Barajas dancer Mary Jane Deleon performs at an August 2021 Colorado Springs Hispanic Chamber event at Cheyenne Mountain Resort in Colorado.
(Tom Cooper / Getty Images)
During introductions, an announcer pronounced “mariachi” as “marishi” and misgendered legendary East L.A. rockers Los Lobos “Las Lobos.” Country club members, almost all white and middle-aged and tanned, looked on quizzically from poolside lounge chairs.
“We need to show ourselves that we can lead,” said Julissa Soto, vice chair of the Concilio. She came to the U.S. from Mexico 27 years ago in the trunk of a car and now sits on the Colorado public health department’s Health Equity Commission. She jokes that she went “from nada to Prada.”
“I knew this country was not built for us,” she said. “That’s why we all need to step up. When you’re doing something, what goes around comes around, and people see it.”
The Concilio is nonpartisan, and its board members include both Republicans and Democrats. El Paso County, where Colorado Springs is located, has become more liberal as it has diversified but is still resolutely red. More than 50% went for Trump in 2020.
The Fierros are registered Democrats who plan to vote for Kamala Harris, but they don’t consider themselves partisans. This year, Atrevida hosted a taco truck run by a vocal Trump supporter, drawing complaints from some regulars.
Rich Fierro, right, and Taylor Salazar work on replacing a keg during a November 2023 event hosted by the Fierro family at Atrevida Beer Co. in Colorado Springs, Colo.
(Washington Post via Getty Images)
“I told them, ‘Go talk to him, and go eat some great tacos,’” Rich said. His grin was almost as wide as his shoulders. “You don’t have to agree, but we do have to learn from each other.”
He and Jess pointed people out. There went a former Orange County public defender who’s now on the Colorado Springs City Council. That guy runs a great restaurant. She’s a professor. He’s a small-business owner.
We were at the Atrevida booth, where workers and friends handed out rainbow-colored wristbands with the brewery’s name.
Suddenly, Rich got up. “I’m going to go fanboy,” he said.
As the Fierros slowly moved through the crowd, they kept getting stopped. There were hugs, there was small talk, there were thanks for their actions during the Club Q massacre. The couple acknowledged everyone but kept moving.
Joanne Law, from left, Jess Fierro and Taylor Salazar mingle at an Aug. 17, 2024, event in Colorado Springs, Colo.
(Rachel Woolf / For The Times)
He finally reached a VIP area, where Emilio Rivera — most famous for his roles in “Sons of Anarchy” and its spinoff, “Mayans M.C.” — was signing autographs. The actor didn’t know who Rich was, at first.
“Last name Fierro, like steel,” the brewery owner said as Rivera signed his Mayans M.C. T-shirt. It finally clicked, and the actor’s mood changed.
“I got to ask you a personal question,” Rivera said to Chip Law, a friend of the Fierros who also survived the Club Q massacre along with his wife. “How are you, mentally?”
“We take care of each other,” Law responded.
I knew this country was not built for us. That’s why we all need to step up.
— Julissa Soto
“On 9/11, all of us went to war,” Rich said. He gestured at his friend and referenced the date of the massacre. “On 11/19, we went to war.”
He now works for U.S. Space Command, the Department of Defense branch charged with safeguarding American interests in outer space. He travels around the country to talk to students about joining the program. The day after the Concilio shindig, he was flying to San Diego for a weeklong trek through Southern California schools.
“I’ve always wanted to do education — that was my [college] major,” he said while Rivera continued to greet fans. “But I just cussed too much, so I could never be a teacher. But now, I can. These kids get so excited. No one else from the federal government is talking to them. But we believe in them.”
Rich and Jess Fierro have taken up roles in brewing, leadership and education. “It’s not about stepping up,” he said. “It’s about showing up.”
(Rachel Woolf / For The Times )
I mentioned that what he was doing was hero—
“Nope, nope,” he interjected, shaking his head in disagreement.
I clarified that I wasn’t going to call him a hero. But what the couple are doing — stepping up in Colorado Springs, in brewing, leadership and now in education — is heroic, and more Latinos need to follow their lead.
“It’s not about stepping up,” he said. “It’s about showing up.”
His wife joined us as more people approached. One of her former cosmetology students asked for advice on how to start his own salon. Someone invited her husband to talk to students. The Fierros smiled and networked, and networked some more.
I hugged them and took off, as even more people waited to talk about joining the Concilio.
Next time, I promised, my wife — a small-business owner herself — will join us. And I won’t introduce them as Jess and Rich Fierro, Club Q survivors and heroes.
They’re Jess and Rich Fierro, local leaders. We should all follow their lead.
To understand how Mr. Trump has achieved this omnipresence, The New York Times reviewed the first 329 days of his second term, finding at least one instance each day when he attracted the public’s attention to himself and his actions.
The review encompassed more than 250 media appearances, more than 320 official appearances, and more than 5,000 Truth Social posts or reposts. The analysis shows that while Mr. Trump has lagged his predecessors in his number of official appearances, he has pursued a raft of innovative methods to force himself into the public consciousness on a daily, and sometimes even hourly, basis.
The battery of activity started from the moment he was inaugurated, when he traveled from the Capitol Building to the Capital One Arena to publicly sign a flurry of executive orders.
Since then, he has stayed in the public eye in part by doing things no president has ever done. High-stakes Oval Office meetings, like his negotiations with President Volodymyr Zelensky of Ukraine, are held on-camera and broadcast live on global news networks. His Q.-and-A. sessions with reporters frequently last an hour or more.
He regularly airs his opinions – on social media, in discursive asides at rallies – about idiosyncratic subjects that range widely across the zeitgeist, from Sydney Sweeney’s sexy denim ads to the redesigned logo of the Cracker Barrel restaurant chain to the mysterious fate of the aviator Amelia Earhart, who vanished over the Pacific Ocean in 1937.
And his engagement with the news media has soared well beyond the start of his first administration.
Through Dec. 14, Mr. Trump took reporters’ questions on 449 occasions, compared with 223 during the same period of his first term. On average, Mr. Trump has interacted with journalists roughly twice a day, doubling his rate from 2017, according to Martha Joynt Kumar, a Towson University political scientist who tracks presidential press interactions. Mr. Trump limits which news outlets can ask questions at small events, but in sheer volume, he is the most media-accessible modern president, and far outpaces his predecessor, Joseph R. Biden Jr.
“Reporters will be in my office asking me for the president’s reaction to a breaking news story,” Karoline Leavitt, the White House press secretary, said in an interview. “And I’ll just say to them, ‘I don’t know, why don’t you ask him yourself in 30 minutes?’”
President Trump’s media appearances have soared this year, more than doubling both the Biden administration’s and those of his own first term.
Finding the Cameras
Many of his public moments go viral online, like his diatribe about restoring the name of the Washington Redskins, or the A.I.-generated video meme he posted of himself dribbling a soccer ball with Cristiano Ronaldo in the Oval Office. They take on a life of their own, rippling across social media and dissected and amplified by influencers and mass media platforms alike.
The result is a president whose not-so-inner monologue is injected into our daily lives in myriad ways, when we are watching TV on the weekends or idly scrolling the web – a Greek chorus for our national narrative.
“He’s the most ubiquitous president ever,” said Douglas Brinkley, the presidential historian.
The media strategy aligns with his political strategy.
Dating back to his years as an outspoken real estate developer and reality TV star, Mr. Trump has relished being unavoidable for comment. But at age 79, he has been outdoing his younger self. And there is a logic to his logorrhea.
Mr. Trump’s allies often speak of the political benefits of flooding the zone: pursuing so many policies, ideas, and dramatic restructurings of the normal ways of governance as to overwhelm the system. “All pedal, no brake,” as Stephen K. Bannon, Mr. Trump’s one-time adviser, has called it.
“We joke internally that he is our ultimate director of communications,” Ms. Leavitt said. “He has incredible media instincts, and he is the final decision maker on all policy, and he has been in a ‘flood the zone,’ ‘do as much as possible’ mindset since he walked into the Oval Office on Jan. 20.”
All presidents benefit from the awesome news-making powers of the office, with its agenda-setting influence over a dedicated global press corps. But Mr. Trump has outstripped his predecessors in whipsawing the public’s attention onto matters small and large – and limiting the level of scrutiny that any one shocking remark or policy proposal receives.
“People can really only focus on a handful of things a day,” said Bill Burton, a deputy White House press secretary under former President Barack Obama. “This attention flood is working for Trump because he is able to do an extraordinary amount of executive actions and very little of it can get attention.”
Or as Mr. Brinkley put it: “He plays to win the day, every day, around the clock.”
His commentary takes on a life of its own.
One of Mr. Trump’s political assets is his instinct for virality.
With a natural feel for the web, Mr. Trump has a knack for amplifying wacky memes and pop culture curios that can drive days of online discourse. Sometimes, coverage of his offhand remarks or late-night social media posts can crowd out the more significant, norm-shattering changes he is making to American governance.
Late one Friday night in May, the president posted an obviously A.I.-generated image of himself as the pope. It struck a nerve.
Mr. Trump had already courted controversy days earlier, after the death of Pope Francis on April 21.
“I’d like to be pope,” the president told reporters who asked about who should become the next pontiff. “That would be my number one choice.”
The comment disturbed some Catholics, who said the notion was crude and insensitive. That reaction seemed only to prompt Mr. Trump to double down, posting the A.I.-generated image to his Truth Social account days later. By the weekend it had become a cultural phenomenon, mocked on “Saturday Night Live” and called out by experts as an example of misleading A.I. content.
After Mr. Trump posts the A.I. image …
May 2
Trump posts A.I. image of himself as Pope
There is nothing clever or funny about this image, Mr. President. We just buried our beloved Pope Francis and the cardinals are about to enter a solemn conclave to elect a new successor of St. Peter. Do not mock us.
May 3
NYS Catholic Conference says “do not mock us”
May 3
“Saturday Night Live” covers fake image
May 3 Vatican asked about image, declines to comment
May 4
Cardinal Joseph Tobin of New Jersey criticizes image as “not good”
May 4
JD Vance defends Trump on X, calling it a joke … some Catholics were outraged, prompting a news cycle focused on the controversy …
5
Says “the Catholics loved it”
… before Mr. Trump suggested he had nothing to do with it.
Mr. Trump, who is not Catholic, had plenty of defenders, too. They said his commentary and the A.I. image were simply jokes, part of the president’s unique comedic style.
“As a general rule, I’m fine with people telling jokes and not fine with people starting stupid wars that kill thousands of my countrymen,” Vice President JD Vance, who is Catholic, wrote on X.
In his quest for attention, the president is often aided by a cottage industry of right-wing influencers and activists who are primed to syndicate, reinforce and defend whatever content he pushes out each day. For this conservative media ecosystem, Mr. Trump’s messaging and commentary are the raw fuel that drives clicks, shares and views.
On June 7, the president’s visit to a raucous U.F.C. fight – complete with a “Trump dance” entrance into the arena – generated an immediate spike in online interest, including about 50,000 posts on X. Five days later, when he promoted a “Trump gold card” visa, his announcement led to roughly 30,000 posts on X.
A barrage that distracts from bad news.
One pattern in Mr. Trump’s behavior: When his administration is faced with bad news, he launches a fusillade of distraction.
This can take the form of outlandish, out-of-left-field claims about political opponents. Or he might weigh in on a pop culture subject far afield from Washington politics – from the ratings of late-night hosts like Seth Meyers to the physical appearance of a megastar like Taylor Swift.
The events of July 2025 offer a case in point.
As the Jeffrey Epstein files returned to the news – along with speculation that Mr. Trump might appear in them – the president embarked on a breathtaking series of tangents. Mr. Trump claimed without evidence that former President Bill Clinton had bankrolled an effort by senior intelligence officials to frame him for a crime, mused about stripping the actress Rosie O’Donnell of her U.S. citizenship, and accused the singer Beyoncé of accepting millions of dollars to endorse his erstwhile rival, former Vice President Kamala Harris.
July 8
F.B.I. publishes memo about Epstein files On July 8, the F.B.I. said it would not declassify more Epstein files.
10
Claimed intelligence officials tried to frame him
10
Pushed to defund NPR and PBS
10 Directed ICE to arrest protesters
12
Threatened Rosie O’Donnell’s citizenship
15
Claimed Adam Schiff engaged in mortgage fraud Over the following days, Mr. Trump seemed to lash out in every direction.
On July 18, the Justice Department filed a request to unseal grand jury testimony about Mr. Epstein, again raising questions about Mr. Trump’s involvement. The president promptly lobbed insults at late-night talk show hosts, dismissed the Epstein affair as “fake news” and shared fresh claims about a supposed Obama administration plot to undermine him after the 2016 election.
July 18
Request filed to unseal grand jury testimony
On July 18, the Department of Justice filed a request — later denied — to unseal grand jury testimony.
20
Criticized Washington Commanders name
21
Called the “Russia hoax” the “crime of the century”
22
Called Epstein controversy “fake news”
22
Criticized Kimmel and Fallon
24 Criticized Federal Reserve chairman
Over the following days, Mr. Trump bounced from topic to topic.
On July 25, The Wall Street Journal published a major scoop: The paper had unearthed a risqué birthday letter that Mr. Trump had apparently written to Mr. Epstein in 2003. Mr. Trump responded with his attack on Beyoncé and revived his threat to revoke the broadcast licenses of TV networks. Then he announced the imminent construction of an enormous gilded ballroom at the White House, at a cost of $200 million. (He has since revised the cost upward to $400 million.)
Asked if there was a deliberate strategy to distract from negative news, Ms. Leavitt noted that every administration seeks to minimize unhelpful headlines.
“Yes, there have been times in which we’ve tried to do that, but also often it just happens naturally, because the president is willing to weigh in on so many subjects,” she said. “Sometimes it’s really not deliberate. It’s just him speaking his mind on whatever news cycle or news story is brought to him in that moment.”
He has added tricks to his arsenal.
Mr. Trump’s devotion to Truth Social mirrors the hair-trigger Twitter habit of his first term; on one recent December evening, he posted 158 times between 9 p.m. and midnight. And he has continued to appear on Fox News with certain preferred hosts.
But this year, he has added to his media arsenal by appearing in many more public spaces that fall outside of a president’s typical itinerary.
Mr. Trump has stopped by a Washington Commanders N.F.L. game, popped up in the New York Yankees locker room, attended the Ryder Cup golf tournament and the men’s tennis final at the U.S. Open, sat ringside at numerous U.F.C. fights, and traveled to the Daytona 500. He is the first sitting president to attend a Super Bowl. When FIFA staged the Club World Cup final in New Jersey, Mr. Trump not only attended, but joined the winning team onstage for the trophy ceremony.
The net effect is a sense of inescapability, that no corner of American life remains Trump-free – which itself amounts to a potent expression of presidential authority and command. “His power, in part,” said Mr. Burton, the former Obama aide, “comes from the attention that people give him, or that he forces on them.”
Can it ever be too much?
In the fall of 2009, President Barack Obama appeared on David Letterman’s talk show, gave interviews to CNBC and Men’s Health magazine, and made the rounds of all five major network Sunday shows. Washington was abuzz about whether he was overexposed.
That debate sounds quaint today. But the question of whether a president can be too visible remains open.
“The public is being desensitized” to Mr. Trump’s omnipresence, argued Mr. Brinkley, the historian. “It starts becoming blather. The enemy for Trump isn’t Democrats; it’s the public being bored with the show.”
Ms. Leavitt said that if there was a risk to his ubiquity, “President Trump would not be president right now.” She added: “He is a businessman who speaks his mind and tells it like it is, and sometimes people don’t like that. But obviously the vast majority of our country does, or else he wouldn’t be in this office.”
During Mr. Trump’s first term, the public eventually tired of his frenzied pace. And in some ways, Mr. Trump appears to be slowing down physically as he approaches his 80th birthday in June (which he will celebrate in part by staging a nationally broadcast U.F.C. fight on the White House lawn). He has appeared to doze at some Oval Office meetings, and he is holding fewer formal public events than he did at this point in 2017.
Still, Mr. Trump and his team have embraced the everywhere-all-at-once nature of modern media. Average Americans, busy with work and family, do not tune in for daytime news conferences or Cabinet meetings. And 6:30 p.m. newscasts and local newspapers are no longer the primary vessels by which Americans learn about their commander-in-chief.
Instead, politics now suffuses our lives as a kind of ambient noise – via TikTok videos, social media posts, YouTube talk shows and family Facebook messages – never fully separate from our leisure pursuits. “Right now the game is attention, in terms of what’s culturally breaking through,” Mr. Burton said. “The fact that so much message exists is the point.”
Mr. Trump has both propelled this merging of culture and politics, and continues to strategically exploit it. In December, he became the first president to personally host the Kennedy Center Honors, comparing himself onstage to Johnny Carson and musing that he would do a better job than Jimmy Kimmel.
“This is the greatest evening in the history of the Kennedy Center,” Mr. Trump told the crowd. “Not even a contest. There has never been anything like it.”
His performance will air in prime time on CBS on Dec. 23.
Photo and video sources: Graham Dickie/The New York Times; Doug Mills/The New York Times; Roll Call Factba.se; PBS; Mauro Pimentel/Agence France-Presse — Getty Images; Kenny Holston/The New York Times; The New York Times; Annabelle Gordon/Reuters; Eric Lee/The New York Times; Fox; Cheriss May for The New York Times; Wilfredo Lee/Associated Press; Margo Martin, via Storyful; Mark Abramson for The New York Times; Global News; Al Drago/Getty Images; Fox News; Dave Sanders for The New York Times; Pete Marovich for The New York Times; Ted Shaffrey/Associated Press … Show all
President Trump’s media company is merging with a nuclear fusion energy firm in a $6-billion deal aimed at generating more power amid growing demand from power-hungry artificial intelligence data centers.
The merger between Trump Media & Technology and TAE Technologies could lead to one of the world’s first publicly traded fusion energy companies, the two companies said Thursday.
What is TAE Technologies?
TAE Technologies is a private company based in Foothill Ranch, Calif. It has been raising funds for commercial-scale nuclear fusion, a method of energy production that supporters say could revolutionize access to electricity. Founded in 1998, the company has built and operated five fusion reactors and raised more than $1.3 billion.
Fusion uses the same process that powers the sun to produce potentially limitless energy. Experts say it hasn’t been achieved on a large scale because the process is volatile and expensive. TAE is trying to develop the technology needed to reduce the size, cost and complexity of fusion reactors.
“Our talented team, through its commitment and dedication to science, is poised to solve the immense global challenge of energy scarcity,” TAE Chief Executive Michl Binderbauer said in a statement. “Recent breakthroughs have prepared us to… commercialize our fusion technology.”
What is the political history of Truth Social?
Truth Social was launched in 2022 as Trump created an alternative to mainstream social media, which was increasingly restricting and blocking his posts and profiles, as well as those of his allies and supporters. It began trading on the Nasdaq stock exchange through a 2024 merger with a special purpose acquisition company.
While most social media platforms have lifted restrictions on Trump’s posts, he still primarily posts on his own platform.
Though Trump and companies he is associated with control more than a 40% stake in the company, much of his investment is managed by others to avoid a conflict of interest during his term as president. Some analysts suggest his indirect association with a new company in a highly regulated industry could also lead to issues.
TAE will need significant investment and regulation to advance, which makes Trump’s ties a major conflict, Richard Painter, a former White House ethics lawyer in the George W. Bush administration, told the Associated Press.
“He’s jumping into this industry just like he jumped into cryptocurrency a couple of years ago,” Painter said. “Just as the United States government is gonna get all involved in it. And it’s so obvious that there’s a huge conflict of interest.”
Trump Media shares, which had fallen more than 80% from their 2024 peak, have skyrocketed around 50% since the deal was announced.
The company now has a market value of more than $4.5 billion.
Why are the companies merging?
The parent company of Trump’s social media site, Truth Social, Trump Media & Technology, previously had little to do with energy production. The company agreed to merge with Alphabet-backed TAE Technologies, with the aim of paving the way for easier access to abundant electricity.
The merger aims to help both companies diversify and raise more money.
It is an attempt to combine Trump Media’s “significant access to capital” with TAE’s “leading fusion technology,” the companies said in a release.
They plan to begin construction in 2026 on the first-ever utility-scale fusion power plant.
“Fusion power plants are expected to provide economic, abundant and dependable electricity that would help America win the AI revolution,” the release said.
The boom in popularity of AI chatbots such as ChatGPT has created a seemingly insatiable new demand for power.
The Georgia Institute of Technology says modern AI data centers use as much electricity as a small city. As AI models grow, they demand even more power.
What are the terms of the deal?
The all-stock transaction announced this week values each share of TAE Technologies at $53.89, although it is a private company. Trump Media has agreed to provide $200 million in cash to TAE upon closing, expected in mid-2026.
When the merger is complete, TAE and Trump Media shareholders will each own about 50% of the combined company.
Trump Media will be the holding company for TAE, TAE Power Solutions and TAE Life Sciences.
The U.S. Space Force announced Friday it has awarded satellite contracts with a combined value of about $1.6 billion to Rocket Lab in Long Beach and to the Redondo Beach Space Park campus of Northrop Grumman.
The contracts by the Space Development Agency will fund the construction by each company of 18 satellites for a network in development that will provide warning of advanced threats such as hypersonic missiles.
Northrop Grumman has been awarded contracts for prior phases of the Proliferated Warfighter Space Architecture, a planned network of missile defense and communications satellites in low Earth orbit.
The contract announced Friday is valued at $764 million, and the company is now set to deliver a total of 150 satellites for the network.
The $805-million contract awarded to Rocket Lab is its largest to date. It had previously been awarded a $515 million contract to deliver 18 communications satellites for the network.
Founded in 2006 in New Zealand, the company builds satellites and provides small-satellite launch services for commercial and government customers with its Electron rocket. It moved to Long Beach in 2020 from Huntington Beach and is developing a larger rocket.
“This is more than just a contract. It’s a resounding affirmation of our evolution from simply a trusted launch provider to a leading vertically integrated space prime contractor,” said Rocket Labs founder and chief executive Peter Beck in online remarks.
The company said it could eventually earn up to $1 billion due to the contract by supplying components to other builders of the satellite network.
Also awarded contracts announced Friday were a Lockheed Martin group in Sunnyvalle, Calif., and L3Harris Technologies of Fort Wayne, Ind. Those contracts for 36 satellites were valued at nearly $2 billion.
Gurpartap “GP” Sandhoo, acting director of the Space Development Agency, said the contracts awarded “will achieve near-continuous global coverage for missile warning and tracking” in addition to other capabilities.
Northrop Grumman said the missiles are being built to respond to the rise of hypersonic missiles, which maneuver in flight and require infrared tracking and speedy data transmission to protect U.S. troops.
Beck said that the contracts reflects Rocket Labs growth into an “industry disruptor” and growing space prime contractor.
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New Mexico4 days agoFamily clarifies why they believe missing New Mexico man is dead
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World1 week agoCoalition of the Willing calls for transatlantic unity for Ukraine