Business

As Gen Z and millennial women look to get money-smart, Dow Janes is trending upward

Published

6 months ago

June 29, 2025

As Gen Z and millennial women look to get money-smart, Dow Janes is trending upward

After Britt Baker graduated from Harvard Business School in 2016, her friends back in California begged for a souvenir: the best investment advice she’d learned.

Baker, 37, indulged them, starting out of her Fairfax, Calif., living room a finance club that eventually became her present-day financial education startup, Dow Janes — which boasts an Instagram following of nearly half a million. But the wisdom she doled out at those early club meetings didn’t actually come from business school, she said. It came from her parents and grandparents, who instilled in her from childhood the importance and mechanics of managing money wisely.

Not all of Baker’s peers were so fortunate, she said. Indeed, research has shown that many parents in the U.S. are unlikely to teach their children, particularly their daughters, about managing money beyond packing a piggy bank.

More than half of Americans said their parents never discussed money with them in a 2024 Fidelity survey. Additionally, a 2021 CardRatings.com survey revealed a significant gender gap when it came to early financial education, with 22% of female respondents never having received such education from their parents compared with 15% of male respondents. A 2024 PNC Investments survey similarly found that at a young age, female respondents received less instruction about wealth-building strategies than their male counterparts.

These education gaps have led to low financial literacy rates among women in the U.S., especially those belonging to Gen Z. But social media-savvy money experts like Baker in recent years have aimed to change that with accessible financial education content.

Their engagement has surged as a volatile stock market and global turmoil surrounding Trump’s tariffs have left American consumers, especially those new to managing their money, desperate for guidance.

On Instagram, finance education accounts like Dow Janes use anything from infographics to trending meme formats to repackage complex economics concepts for public consumption. In recent months, special interest topics like Trump’s tariffs and recession threat have gotten more attention.

The goal, Baker said, is to get more finance-related content in front of more eyes.

“The more people are talking about money, the better, because it gets less serious,” Baker said. “It’s like, ‘Oh, I’ve heard about a high-yield savings account because of some influencer, so now I’m going to look it up.’

“It’s less scary because [they’ve] heard it mentioned so many times,” she said.

Dow Janes’ YouTube and social media posts consist mainly of what Baker called “building block content,” covering finance essentials from creating a budget to improving a credit score. Anyone can access those materials for free.

But for those looking for more personalized coaching and guided learning, the startup offers a 12-month financial literacy course, Million Dollar Year. Priced at $4,000 — discounted 50% for those who opt to join after attending a Dow Janes webinar — the program is a self-study video curriculum, Baker said, with corresponding fill-in-the-blank workbooks covering financial concepts “broken down into bite-sized pieces.”

Million Dollar Year is Dow Janes’ primary revenue stream, supplemented by occasional live events and Zoom retreats throughout the year. Baker declined to disclose financial details about the company, but she said Dow Janes is a full-time gig for both herself and co-founder Laurie-Anne King.

“We really hold your hand through the whole process,” Baker said. On top of completing their solo homework, participants attend weekly office hours and coaching calls as well as a monthly “mindset call,” wherein participants practice positive thinking and self-compassion when they’ve failed to meet certain financial goals.

“It’s not just, ‘How to save an emergency fund and where to save it,’” Baker said. Instead, Dow Janes encourages its members to shift their long-term habits by healing their relationship with money.

For program participant Meg Collins, 72, that psychologically informed approach was the thing she felt was missing from the series of financial courses she completed before finding Dow Janes.

Collins is no longer just tracking her spending, she said, “but I’m understanding why I’m purchasing things, what the triggers are for me.”

During a program exercise wherein Collins wrote a letter to “Mr. Money,” she discovered she blamed her father for not teaching her everything he knew about saving and investing, which was a lot. Then, she blamed the education system for failing to catch her up.

“Somehow or other, the guys will get together and talk about investments,” Collins said, but young women are rarely included in those conversations, and they fall behind.

This pattern of women not having agency over their finances is rooted in history, said financial educator Berna Anat.

A self-professed “financial hype woman” and the author of “Money Out Loud: All the Financial Stuff No One Taught Us,” Anat, 35, said she aims with her beginner-friendly financial content to empower people, especially first-generation women, to build sustainable wealth.

Anat makes anywhere from $65,000 to $125,000 per year as a “finfluencer,” or finance influencer, primarily through speaking engagements and brand partnerships.

The Bay Area-based creator doesn’t have any finance certifications or a business degree, a fact she’s transparent about on social media. But over the years, she’s built a following of more than 100,000 on Instagram and brought finance content to a younger demographic than most finance gurus typically reach.

As a first-generation daughter of Filipino immigrants, Anat said she is familiar with the obstacles women like her have historically faced in their pursuit of financial freedom.

“It was, like, a generation and a half ago that we couldn’t even get our own credit cards,” she said. “So there’s so much catching up that women have to do, not because we’re worse at money or we’re worse at logistics or math, [but] because we were structurally, purposefully held back from understanding money, accessing our own money and becoming empowered with our own money.”

Yet women tend to internalize that knowledge gap, leading them to adopt the identity of being “bad at money,” Anat said.

“We blame ourselves for not being as good at money as some of our male peers,” Anat said, “not remembering that a lot of these men have had generations of financial confidence and generations of secrets and knowledge being passed [down] in boys clubs, from father to son, grandpa to whoever.”

Anat acknowledged that “finfluencers” alone cannot and should not close that gap, given they are not held to the same legal and ethical standards as accredited financial planners, certified public accountants or tax attorneys.

Regulatory bodies including the Securities and Exchange Commission Investor Advisory Committee in recent years have pushed for broader classification of “finfluencers” as statutory sellers and investment advisors, which would in turn subject them to higher codes of conduct. However, many are still protected via regulatory loopholes, such as exemptions for those providing only impersonal advice not tailored to any particular client or issuing such advice for free.

Even “finfluencers” who are technically subject to Federal Trade Commission and SEC guidelines, Baker said, often simply don’t follow them and benefit from regulatory bodies lacking the bandwidth to rectify that.

After graduating from Cal State Fullerton in 2022, Alice Samoylovich, 25, felt she had a decent handle on her savings. But when she began hearing “finfluencers” like Tori Dunlap of @HerFirst100K talk about wealth-building strategies and investing, she thought, “Oh s—, I need to catch up.”

That feeling of panic worsened when she and her peers recently began seeing sharp drops in their 401k plans due to fluctuations in the stock market.

Everyone was thinking, “Why is that so much lower than it was before?” Samoylovich said.

As the daughter of immigrants growing up in Orange County, Samoylovich said she wasn’t taught much about money management: “It was only the kids of, like, the uber-rich get to get that education.” Even now, her friends rarely speak about finances.

But with the current administration “getting more and more into heated situations internationally,” and Gen Z falling further into debt with little prospects for home ownership or sustainable retirement, Samoylovich is fearful about the economic future of the U.S.

In a recent Advisor Authority study, 40% of surveyed Gen Z investors said they felt worried about their ability to pay their bills in the next 12 months, citing loans and debts as a competing financial priority. Additionally, 77% of the GenZers reported being concerned about a U.S. economic recession in the same time frame.

Anat said people have even started leaving comments on her years-old videos asking her to explain what stagflation is or how to prepare for a recession.

Given the widespread panic, she said it’s “all hands on deck” for online finance educators.

Baker has also seen increased traffic on Dow Janes’ socials, with the Million Dollar Year program’s enrollment on the rise and skewing younger than in previous years. (The startup’s typical demographic is women between 30 and 50 years old.)

Among Dow Janes’ 8,000 current program members, Baker said anxiety is mounting.

As for what they should do in the face of all this economic uncertainty, Baker said, “What we always come back to is, control what you can control.”

Maybe tariffs do upend the market, she said, but “if you’re investing for a long enough time horizon, generally, historically, the market is up over time.”

Business

They graduated from Stanford. Due to AI, they can’t find a job

Published

10 hours ago

December 19, 2025

Press Room

They graduated from Stanford. Due to AI, they can’t find a job

A Stanford software engineering degree used to be a golden ticket. Artificial intelligence has devalued it to bronze, recent graduates say.

The elite students are shocked by the lack of job offers as they finish studies at what is often ranked as the top university in America.

When they were freshmen, ChatGPT hadn’t yet been released upon the world. Today, AI can code better than most humans.

Top tech companies just don’t need as many fresh graduates.

“Stanford computer science graduates are struggling to find entry-level jobs” with the most prominent tech brands, said Jan Liphardt, associate professor of bioengineering at Stanford University. “I think that’s crazy.”

While the rapidly advancing coding capabilities of generative AI have made experienced engineers more productive, they have also hobbled the job prospects of early-career software engineers.

Stanford students describe a suddenly skewed job market, where just a small slice of graduates — those considered “cracked engineers” who already have thick resumes building products and doing research — are getting the few good jobs, leaving everyone else to fight for scraps.

“There’s definitely a very dreary mood on campus,” said a recent computer science graduate who asked not to be named so they could speak freely. “People [who are] job hunting are very stressed out, and it’s very hard for them to actually secure jobs.”

The shake-up is being felt across California colleges, including UC Berkeley, USC and others. The job search has been even tougher for those with less prestigious degrees.

Eylul Akgul graduated last year with a degree in computer science from Loyola Marymount University. She wasn’t getting offers, so she went home to Turkey and got some experience at a startup. In May, she returned to the U.S., and still, she was “ghosted” by hundreds of employers.

“The industry for programmers is getting very oversaturated,” Akgul said.

The engineers’ most significant competitor is getting stronger by the day. When ChatGPT launched in 2022, it could only code for 30 seconds at a time. Today’s AI agents can code for hours, and do basic programming faster with fewer mistakes.

Data suggests that even though AI startups like OpenAI and Anthropic are hiring many people, it is not offsetting the decline in hiring elsewhere. Employment for specific groups, such as early-career software developers between the ages of 22 and 25 has declined by nearly 20% from its peak in late 2022, according to a Stanford study.

It wasn’t just software engineers, but also customer service and accounting jobs that were highly exposed to competition from AI. The Stanford study estimated that entry-level hiring for AI-exposed jobs declined 13% relative to less-exposed jobs such as nursing.

In the Los Angeles region, another study estimated that close to 200,000 jobs are exposed. Around 40% of tasks done by call center workers, editors and personal finance experts could be automated and done by AI, according to an AI Exposure Index curated by resume builder MyPerfectResume.

Many tech startups and titans have not been shy about broadcasting that they are cutting back on hiring plans as AI allows them to do more programming with fewer people.

Anthropic Chief Executive Dario Amodei said that 70% to 90% of the code for some products at his company is written by his company’s AI, called Claude. In May, he predicted that AI’s capabilities will increase until close to 50% of all entry-level white-collar jobs might be wiped out in five years.

A common sentiment from hiring managers is that where they previously needed ten engineers, they now only need “two skilled engineers and one of these LLM-based agents,” which can be just as productive, said Nenad Medvidović, a computer science professor at the University of Southern California.

“We don’t need the junior developers anymore,” said Amr Awadallah, CEO of Vectara, a Palo Alto-based AI startup. “The AI now can code better than the average junior developer that comes out of the best schools out there.”

To be sure, AI is still a long way from causing the extinction of software engineers. As AI handles structured, repetitive tasks, human engineers’ jobs are shifting toward oversight.

Today’s AIs are powerful but “jagged,” meaning they can excel at certain math problems yet still fail basic logic tests and aren’t consistent. One study found that AI tools made experienced developers 19% slower at work, as they spent more time reviewing code and fixing errors.

Students should focus on learning how to manage and check the work of AI as well as getting experience working with it, said John David N. Dionisio, a computer science professor at LMU.

Stanford students say they are arriving at the job market and finding a split in the road; capable AI engineers can find jobs, but basic, old-school computer science jobs are disappearing.

As they hit this surprise speed bump, some students are lowering their standards and joining companies they wouldn’t have considered before. Some are creating their own startups. A large group of frustrated grads are deciding to continue their studies to beef up their resumes and add more skills needed to compete with AI.

“If you look at the enrollment numbers in the past two years, they’ve skyrocketed for people wanting to do a fifth-year master’s,” the Stanford graduate said. “It’s a whole other year, a whole other cycle to do recruiting. I would say, half of my friends are still on campus doing their fifth-year master’s.”

After four months of searching, LMU graduate Akgul finally landed a technical lead job at a software consultancy in Los Angeles. At her new job, she uses AI coding tools, but she feels like she has to do the work of three developers.

Universities and students will have to rethink their curricula and majors to ensure that their four years of study prepare them for a world with AI.

“That’s been a dramatic reversal from three years ago, when all of my undergraduate mentees found great jobs at the companies around us,” Stanford’s Liphardt said. “That has changed.”

Business

Disney+ to be part of a streaming bundle in Middle East

Published

22 hours ago

December 18, 2025

Press Room

Disney+ to be part of a streaming bundle in Middle East

Walt Disney Co. is expanding its presence in the Middle East, inking a deal with Saudi media conglomerate MBC Group and UAE firm Anghami to form a streaming bundle.

The bundle will allow customers in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE to access a trio of streaming services — Disney+; MBC Group’s Shahid, which carries Arabic originals, live sports and events; and Anghami’s OSN+, which carries Arabic productions as well as Hollywood content.

The trio bundle costs AED89.99 per month, which is the price of two of the streaming services.

“This deal reflects a shared ambition between Disney+, Shahid and the MBC Group to shape the future of entertainment in the Middle East, a region that is seeing dynamic growth in the sector,” Karl Holmes, senior vice president and general manager of Disney+ EMEA, said in a statement.

Disney has already indicated it plans to grow in the Middle East.

Earlier this year, the company announced it would be building a new theme park in Abu Dhabi in partnership with local firm Miral, which would provide the capital, construction resources and operational oversight. Under the terms of the agreement, Disney would oversee the parks’ design, license its intellectual property and provide “operational expertise,” as well as collect a royalty.

Disney executives said at the time that the decision to build in the Middle East was a way to reach new audiences who were too far from the company’s current hubs in the U.S., Europe and Asia.

Business

Erewhon and others shut by fire set to reopen in Pacific Palisades mall

Published

1 day ago

December 18, 2025

Press Room

Erewhon and others shut by fire set to reopen in Pacific Palisades mall

Fancy grocer Erewhon will return to Pacific Palisades in an entirely rebuilt store, as the neighborhood’s luxury mall, owned by developer Rick Caruso, undergoes renovations for a reopening next August.

Palisades Village has been closed since the Jan. 7 wildfire destroyed much of the neighborhood. The outdoor mall survived the blaze but needed to be refurbished to eliminate contaminants that the fire could have spread, Caruso said.

The developer is spending $60 million to bring back Palisades Village, removing and replacing drywall from stores and restaurants. Dirt from the outdoor areas is also being replaced.

Demolition is complete and the tenants’ spaces are now being restored, Caruso said.

“It was not a requirement to do that from a scientific standpoint,” he said. “But it was important to me to be able to tell guests that the property is safe and clean.”

Erewhon’s store was taken down to the studs and is being reconfigured with a larger outdoor seating area for dining and events.

When it opens its doors sometime next year, it will be the only grocer in the heart of the fire-ravaged neighborhood.

The announcement of Erewhon’s comeback marks a milestone in the recovery of Pacific Palisades and signals renewed investment in restoring essential neighborhood services and supporting the community’s long-term economic health, Caruso said.

A photograph of the exterior of Erewhon in Pacific Palisades in 2024.

(Kailyn Brown/Los Angeles Times)

“They are one of the sexiest supermarkets in the world now and they are in high demand,” he said. “Their committing to reopening is a big statement on the future of the Palisades and their belief that it’s going to be back stronger than ever.”

Caruso previously attributed the mall’s survival to the hard work of private firefighters and the fire-resistant materials used in the mall’s construction. The $200-million shopping and dining center opened in 2018 with a movie theater and a roster of upmarket tenants, including Erewhon.

“We’re honored to join the incredible effort underway at Palisades Village,” Erewhon Chief Executive Tony Antoci said in a statement. “Reopening is a meaningful way for us to contribute to the healing and renewal of this neighborhood.”

Erewhon has cultivated a following of shoppers who visit daily to grab a prepared meal or one of its celebrity-backed $20 smoothies.

The privately held company doesn’t share financial figures, but has said its all-day cafes occupy roughly 30% of its floor space and serve 100,000 customers each week.

Erewhon has also branched out beyond selling groceries.

Its fast-growing private-label line now includes Erewhon-branded apparel, bags, candles, nutritional supplements and bath and body products.

Erewhon will also open new stores in West Hollywood in February, in Glendale in May and at Caruso’s The Lakes at Thousand Oaks mall in July 2026.

About 90% of the tenants are expected to return to the mall when it reopens, Caruso said, including restaurants Angelini Ristorante & Bar and Hank’s. Local chef Nancy Silverton has agreed to move in with a new Italian steakhouse called Spacca Tutto.

In May, Pacific Palisades-based fashion designer Elyse Walker said she would reopen her eponymous store in Palisades Village after losing her 25-year flagship location on Antioch Street in the inferno.

Fashion designer Elyse Walker announced the reopening of her flagship store

“People who live in the Palisades don’t want to leave,” Walker said at the time. “It’s a magical place.”

Caruso carried on annual holiday traditions at Palisades Village this year, including the lighting of a 50-foot Christmas tree for hundreds of celebrants Dec. 5. On Sunday evening, leaders from the Chabad Jewish Community Center of Pacific Palisades gathered at the mall to light a towering menorah.

A total of 6,822 structures were destroyed in the Palisades fire, including more than 5,500 residences and 100 commercial businesses, according to the California Department of Forestry and Fire Protection.

Caruso said he hopes the shopping center’s revival will inspire residents to return. His investment “shows my belief that the community is coming back,” he said. “Next year is going to be huge.”