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$600, free video game: How EA Sports got players to opt in to ‘College Football 25’

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0, free video game: How EA Sports got players to opt in to ‘College Football 25’

Fifteen years ago, former Nebraska and Arizona State quarterback Sam Keller filed a class-action lawsuit that in 2013 resulted in Electronic Arts Sports mothballing its popular “College Football” video game. Why? The game featured players that did not have real-life names, but resembled every player on every roster in almost every other way.

EA settled with Keller, et al., for $40 million, and the NCAA chipped in another $20 million. Sounds like a lot but payments to each player ranged from about $1,500 to $15,000.

Keller, for his part, was flogged in the public square of social media for “ruining the video game for us.”

“People looked at the situation and thought I’m going after the game because I couldn’t make it as an NFL player and needed to make a quick buck,” Keller told the Arizona Republic in 2019 when college players were granted the right to be paid for their name, image and likeness, or NIL.

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“I understand all that, but that was never the intent. The case was more about what’s happening now [with NIL]. It was just the first of a lot of steps to change the norm to something that’s fair.”

Today college players are making significant sums through NIL deals. And what do you know, Redwood City-based EA Sports announced the return of the video game. “College Football 25” — the last version was CF 14 in 2013 — will be released this summer.

And, yes, players’ names will be used. Two weeks ago, EA offered $600 and a free copy of the game to any player who agreed to have their likeness featured, and more than 10,000 of the 11,390 FBS players already are on board, meaning EA will be paying players a total of $6 million to $7 million. Some players might make more than $600 by agreeing to promote the game.

Major awards won’t be included at the outset because EA couldn’t strike a deal with the National College Football Awards Assn. — a coalition of many of the sport’s individual awards — according to On3. Fans playing in Road to Glory or Dynasty modes no longer will be able to win real trophies that players are annually awarded — the Chuck Bednarik (top defensive player), Fred Biletnikoff (top receiver), Davey O’Brien (top quarterback), Doak Walker (top running back), Lou Groza (top placekicker), Jim Thorpe (top defensive back), Robert Maxwell (top player), John Outland (top interior lineman) and Ray Guy (top punter) awards.

The Heisman Trophy is operated independently by the Heisman Trust, and it is unclear whether it will be awarded in the game. The same is true for the Bronko Nagurski Trophy (top defensive player) and Dick Butkus Award (top linebacker).

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Gamers will be blocked from manually adding players who decide not to accept the offer, the video game developer said. Among those who reportedly will opt out is Texas quarterback Arch Manning, the nephew of Peyton and Eli Manning. The quarterback Arch Manning played behind last season, Quinn Ewers, said on Instagram that he took the offer. So did fellow high-profile passers Dillon Gabriel of Oregon, Jalen Milroe of Alabama and Jaxson Dart of Mississippi.

Closer to home, UCLA quarterback Ethan Garbers and USC wide receiver and explosive kick returner Zachariah Branch opted in. So did most of their teammates.

“The response to the athlete opt-in opportunity for EA Sports College Football 25 has been phenomenal,” EA senior vice president Daryl Holt said in a statement. “We’re excited to welcome more athletes in the weeks ahead and to debut this first class of athletes in the game when it launches this summer.”

What else do we know about EA CF 25? All 85 FBS teams will be in the game with 2024 uniforms. The spate of recent conference realignments will be recognized. The new 12-team College Football Playoff is accommodated with the ability to customize. Every bowl game will be featured.

Also, the Dynasty and Road to Glory modes that 2013 gamers remember return with NIL components, and the game will run on the same engine as the Madden franchise.

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Fifteen years ago, Keller’s lawsuit described EA’s attention to detail and revealed at least one way the video game company collected information on players to make the game as realistic as possible.

“EA attempts to match any unique, highly identifiable playing behaviors by sending detailed questionnaires to team equipment managers,” the lawsuit said. “Additionally, EA creates realistic virtual versions of actual stadiums; populates them with the virtual athletes, coaches, cheerleaders, and fans realistically rendered by EA’s graphic artists; and incorporates realistic sounds such as the crunch of the players’ pads and the roar of the crowd.

“EA’s game differs from reality in that EA omits the players’ names on their jerseys and assigns each player a home town that is different from the actual player’s home town.”

This time around, coaches were omitted, although Ole Miss coach Lane Kiffin told Andy Staples of On3 he would give permission to appear in the game without any compensation.

“The kids like to play it,” he said. “My brain thinks about what would help in recruiting? If you did pay me for that, I wouldn’t want it. I’d want you to put it into our NIL.”

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U.S. Space Force awards $1.6 billion in contracts to South Bay satellite builders

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U.S. Space Force awards .6 billion in contracts to South Bay satellite builders

The U.S. Space Force announced Friday it has awarded satellite contracts with a combined value of about $1.6 billion to Rocket Lab in Long Beach and to the Redondo Beach Space Park campus of Northrop Grumman.

The contracts by the Space Development Agency will fund the construction by each company of 18 satellites for a network in development that will provide warning of advanced threats such as hypersonic missiles.

Northrop Grumman has been awarded contracts for prior phases of the Proliferated Warfighter Space Architecture, a planned network of missile defense and communications satellites in low Earth orbit.

The contract announced Friday is valued at $764 million, and the company is now set to deliver a total of 150 satellites for the network.

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The $805-million contract awarded to Rocket Lab is its largest to date. It had previously been awarded a $515 million contract to deliver 18 communications satellites for the network.

Founded in 2006 in New Zealand, the company builds satellites and provides small-satellite launch services for commercial and government customers with its Electron rocket. It moved to Long Beach in 2020 from Huntington Beach and is developing a larger rocket.

“This is more than just a contract. It’s a resounding affirmation of our evolution from simply a trusted launch provider to a leading vertically integrated space prime contractor,” said Rocket Labs founder and chief executive Peter Beck in online remarks.

The company said it could eventually earn up to $1 billion due to the contract by supplying components to other builders of the satellite network.

Also awarded contracts announced Friday were a Lockheed Martin group in Sunnyvalle, Calif., and L3Harris Technologies of Fort Wayne, Ind. Those contracts for 36 satellites were valued at nearly $2 billion.

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Gurpartap “GP” Sandhoo, acting director of the Space Development Agency, said the contracts awarded “will achieve near-continuous global coverage for missile warning and tracking” in addition to other capabilities.

Northrop Grumman said the missiles are being built to respond to the rise of hypersonic missiles, which maneuver in flight and require infrared tracking and speedy data transmission to protect U.S. troops.

Beck said that the contracts reflects Rocket Labs growth into an “industry disruptor” and growing space prime contractor.

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California-based company recalls thousands of cases of salad dressing over ‘foreign objects’

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California-based company recalls thousands of cases of salad dressing over ‘foreign objects’

A California food manufacturer is recalling thousands of cases of salad dressing distributed to major retailers over potential contamination from “foreign objects.”

The company, Irvine-based Ventura Foods, recalled 3,556 cases of the dressing that could be contaminated by “black plastic planting material” in the granulated onion used, according to an alert issued by the U.S. Food and Drug Administration.

Ventura Foods voluntarily initiated the recall of the product, which was sold at Costco, Publix and several other retailers across 27 states, according to the FDA.

None of the 42 locations where the product was sold were in California.

Ventura Foods said it issued the recall after one of its ingredient suppliers recalled a batch of onion granules that the company had used n some of its dressings.

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“Upon receiving notice of the supplier’s recall, we acted with urgency to remove all potentially impacted product from the marketplace. This includes urging our customers, their distributors and retailers to review their inventory, segregate and stop the further sale and distribution of any products subject to the recall,” said company spokesperson Eniko Bolivar-Murphy in an emailed statement. “The safety of our products is and will always be our top priority.”

The FDA issued its initial recall alert in early November. Costco also alerted customers at that time, noting that customers could return the products to stores for a full refund. The affected products had sell-by dates between Oct. 17 and Nov. 9.

The company recalled the following types of salad dressing:

  • Creamy Poblano Avocado Ranch Dressing and Dip
  • Ventura Caesar Dressing
  • Pepper Mill Regal Caesar Dressing
  • Pepper Mill Creamy Caesar Dressing
  • Caesar Dressing served at Costco Service Deli
  • Caesar Dressing served at Costco Food Court
  • Hidden Valley, Buttermilk Ranch
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They graduated from Stanford. Due to AI, they can’t find a job

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They graduated from Stanford. Due to AI, they can’t find a job

A Stanford software engineering degree used to be a golden ticket. Artificial intelligence has devalued it to bronze, recent graduates say.

The elite students are shocked by the lack of job offers as they finish studies at what is often ranked as the top university in America.

When they were freshmen, ChatGPT hadn’t yet been released upon the world. Today, AI can code better than most humans.

Top tech companies just don’t need as many fresh graduates.

“Stanford computer science graduates are struggling to find entry-level jobs” with the most prominent tech brands, said Jan Liphardt, associate professor of bioengineering at Stanford University. “I think that’s crazy.”

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While the rapidly advancing coding capabilities of generative AI have made experienced engineers more productive, they have also hobbled the job prospects of early-career software engineers.

Stanford students describe a suddenly skewed job market, where just a small slice of graduates — those considered “cracked engineers” who already have thick resumes building products and doing research — are getting the few good jobs, leaving everyone else to fight for scraps.

“There’s definitely a very dreary mood on campus,” said a recent computer science graduate who asked not to be named so they could speak freely. “People [who are] job hunting are very stressed out, and it’s very hard for them to actually secure jobs.”

The shake-up is being felt across California colleges, including UC Berkeley, USC and others. The job search has been even tougher for those with less prestigious degrees.

Eylul Akgul graduated last year with a degree in computer science from Loyola Marymount University. She wasn’t getting offers, so she went home to Turkey and got some experience at a startup. In May, she returned to the U.S., and still, she was “ghosted” by hundreds of employers.

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“The industry for programmers is getting very oversaturated,” Akgul said.

The engineers’ most significant competitor is getting stronger by the day. When ChatGPT launched in 2022, it could only code for 30 seconds at a time. Today’s AI agents can code for hours, and do basic programming faster with fewer mistakes.

Data suggests that even though AI startups like OpenAI and Anthropic are hiring many people, it is not offsetting the decline in hiring elsewhere. Employment for specific groups, such as early-career software developers between the ages of 22 and 25 has declined by nearly 20% from its peak in late 2022, according to a Stanford study.

It wasn’t just software engineers, but also customer service and accounting jobs that were highly exposed to competition from AI. The Stanford study estimated that entry-level hiring for AI-exposed jobs declined 13% relative to less-exposed jobs such as nursing.

In the Los Angeles region, another study estimated that close to 200,000 jobs are exposed. Around 40% of tasks done by call center workers, editors and personal finance experts could be automated and done by AI, according to an AI Exposure Index curated by resume builder MyPerfectResume.

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Many tech startups and titans have not been shy about broadcasting that they are cutting back on hiring plans as AI allows them to do more programming with fewer people.

Anthropic Chief Executive Dario Amodei said that 70% to 90% of the code for some products at his company is written by his company’s AI, called Claude. In May, he predicted that AI’s capabilities will increase until close to 50% of all entry-level white-collar jobs might be wiped out in five years.

A common sentiment from hiring managers is that where they previously needed ten engineers, they now only need “two skilled engineers and one of these LLM-based agents,” which can be just as productive, said Nenad Medvidović, a computer science professor at the University of Southern California.

“We don’t need the junior developers anymore,” said Amr Awadallah, CEO of Vectara, a Palo Alto-based AI startup. “The AI now can code better than the average junior developer that comes out of the best schools out there.”

To be sure, AI is still a long way from causing the extinction of software engineers. As AI handles structured, repetitive tasks, human engineers’ jobs are shifting toward oversight.

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Today’s AIs are powerful but “jagged,” meaning they can excel at certain math problems yet still fail basic logic tests and aren’t consistent. One study found that AI tools made experienced developers 19% slower at work, as they spent more time reviewing code and fixing errors.

Students should focus on learning how to manage and check the work of AI as well as getting experience working with it, said John David N. Dionisio, a computer science professor at LMU.

Stanford students say they are arriving at the job market and finding a split in the road; capable AI engineers can find jobs, but basic, old-school computer science jobs are disappearing.

As they hit this surprise speed bump, some students are lowering their standards and joining companies they wouldn’t have considered before. Some are creating their own startups. A large group of frustrated grads are deciding to continue their studies to beef up their resumes and add more skills needed to compete with AI.

“If you look at the enrollment numbers in the past two years, they’ve skyrocketed for people wanting to do a fifth-year master’s,” the Stanford graduate said. “It’s a whole other year, a whole other cycle to do recruiting. I would say, half of my friends are still on campus doing their fifth-year master’s.”

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After four months of searching, LMU graduate Akgul finally landed a technical lead job at a software consultancy in Los Angeles. At her new job, she uses AI coding tools, but she feels like she has to do the work of three developers.

Universities and students will have to rethink their curricula and majors to ensure that their four years of study prepare them for a world with AI.

“That’s been a dramatic reversal from three years ago, when all of my undergraduate mentees found great jobs at the companies around us,” Stanford’s Liphardt said. “That has changed.”

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